Blog | FYIndOut

All Good Things Must Come To An End

Christine — Fri, 13 Nov 2009 21:27:12 +0000

My time with FYIndOut is coming to a close today, and I wanted to reach out and say goodbye. To all our readers – I appreciate every second of time you spend on our blog. I hope you enjoyed everything I’ve produced for you as much as I enjoyed writing it.

Although I will no longer be a weekly contributor to this blog, I will still be making my presence known. Look for my input in occasional guest posts and among the comment section. The FYIndOut team is incredible, and I will miss my place in the company very much.

As a final installment of what I hope you considered good rules to work by, I’m offering my top 6 takeaways from my time at FYIndOut:

It’s never about selling your company. It’s about building your relationships.
Everyone needs information, and giving means getting. Share any nugget of knowledge you can for the benefit of the masses.
Nothing beats great content with an automatic takeaway.
Be as viral as possible. Marketing doesn’t require deep pockets. Be creative, be innovative, and be web 2.0 savvy.
Connect with the people your audience already trusts. They are the ones who will offer dynamite input for your company that will be listened to and shared.
Social media is the bomb diggity.

In case we haven’t already connected on Twitter, lets do it now. Follow me @CAGarland.

Thanks for everything FYIndOut!

Keep reading everyone. I know I will.

(Roscoe with Dead End Sign by Zoomar)

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The Company That Cried “I Don’t Have Time for Social Media.”

Christine — Thu, 12 Nov 2009 17:51:28 +0000

I know this post is going to be unorthodox, but bare with me:

There is this story, you may know it, called The Boy Who Cried Wolf? Well, lets convert the word Wolf to “I don’t have time for social media,” and look at the sheep as your customers. Still with me? Great!

So your company is the boy Shepard, spending his days watching over your customers. Right now your customers are doing good, enjoying the nice green grass in the field and soaking up some rays. But you start noticing that your competitor is using this great new social media tactic, and people are totally in love with it. It’s like their sheep have grass prepared by Emeril, and all you’ve got is microwave ready grass.

But you don’t have time for social media. You are too busy with your marketing and your advertising. Adding social media to your time schedule just isn’t feasible. You don’t know how to use it, and you don’t want to learn it. The old ways have always worked.

Then one day, good old “I don’t have time for social media” sneaks up on you. You’re sheep just can’t handle the lack of connection to your company anymore. They want to be able to talk to you. They know you’ve always been very loyal, but the grass is simply greener (and chattier) on the other side. So they decide to go hang out with the gourmet grass fertilized with your competitor’s social media, leaving you sheep-less and broken hearted.

And so ends the story, The Company That Cried “I Don’t Have Time for Social Media.”

Trust me on this one. We’ve told you before, and we’ll say it again. Get on the social media bandwagon before it’s too late.

(Photo The Boy Who Cried Wolf by jl.incrowd)

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Webinars and User Ratings and Reviews Most Useful Resources of Social Media For Business

Scott — Tue, 10 Nov 2009 20:27:02 +0000

Business.com recently published their 2009 Business Social Media Benchmarking Study which shows that the use of social media is no longer a question of adoption but of utilization. Below are some interesting statistics that should interest those using social media for business.

Use of social media as a business information resource by Company Size

Companies with 10 employees or less tend to use social media the most as a business information resource, followed by mid size companies (100-499 employees), Small businesses (11-99 employees) and large corporations (500+ employees).

Usefulness of different social media for business information

It was interesting to see that the five most popular resources were not also all the five most useful. Those ended up being:

Attending webinars or listening to podcasts
Read user ratings and reviews for business products or services
Subscribe to RSS Feeds of business related news or information sites
Read or download business related content on 3^rd party content sharing sites
Participate in online business communities or forums

Number of social media sites used to find business information

Surprisingly 63.8% of respondents use five or more social media sites to get information and resources. 14.4% use ten or more.

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Blog | FYIndOut

All Good Things Must Come To An End

Top 5 Social Media For Business Posts of the Week: November 13, 2009

Which is Better for Driving B2B Blog Traffic – Twitter or LinkedIn? by @tompick on his WebMarketCentral Blog

25 Link Building Tactics to Improve Blog Search Engine Rankings by @leeodden on TopRank’s Online Marketing Blog

10 Ways a Startup Can Use Social Media to Market Itself by @edwardboches as a guest post on HubSpot’s blog.

Social Media Burnout by @Ashley0206 on Schubert CommunicationsB2B Marketing Blog

Thought Leadership – It just may be your B2B’s most valuable asset by Bill Gadless at B2B Web Strategy Blog

The Company That Cried “I Don’t Have Time for Social Media.”

Webinars and User Ratings and Reviews Most Useful Resources of Social Media For Business

Use of social media as a business information resource by Company Size

Most popular social media resources for information

Usefulness of different social media for business information

Number of social media sites used to find business information

Top 5 Social Media For Business Posts of the Week: November 6 2009

35 Content Ideas for B2B eNewsletters – by @galendy at Proteus B2B Marketing

4 Ways to Build Relationships with Web Content by @shannonpaul as a guest post on PR Squared

SEO For Product Pages by @tompick on his WebMarketCentral Blog

101 Ways To Promote A New Blog by @dturnbull

An Inbound Marketer’s Introduction To Twitter Lists by @HubSpot