Business has definitely taken a different direction in 2021. During this pandemic, so many companies had to shift their focus. Many businesses found out that their online presence is more important than ever. With that said, it is not all about online marketing. Relationship building and one-on-one interaction is what is going to seal the deal this year. But how do we get there? Here are 5 things that your business needs to focus on to make sure you are in the top 10%, in comparison to your competition:

1. A Great Website: when people think about buying a car or a home, they are usually interested in a few things. How does it work? How does it look? How efficient is it? Will it accommodate my needs? This is how you should view your website presence. So many businesses get a website because that is the thing to do, but that website never really works for them. Your website should look good on the outside, work good on the inside; plus inform and build relationships with the people that visit it. Joe’s Websites in Asheville NC has several website packages, but start with at least a $1500 website if you are serious about your business and want a local team that you can grow with.
2. SEO: search engine optimization is the process of making sure that your brand is not only showing up in the search engines like Google, Yahoo, and Bing; but that your website is also showing up for the targeted keywords people type in when searching for a company such as yours. Optimizing your site homepage is just the start. Page by page optimizations and premium content such as text, photos, and videos go a long way nowadays. The businesses that pay serious attention to this are the ones that will get ahead. Plus, this content can be recycled and used on your social media platforms for even more social & SEO value.
3. Social Media: this has definitely turned into the hype word the past few years, but it will work for you business in a tremendous way if you do it right. Your company does not need to be on each and every social media platform out there, but it does need to take advantage of a select few that will surely work for you. Just like any other business, social media is a craft if you want it implemented correctly. In this industry… beware of novices, fly by night companies, and those who want to experiment on you and your company. Life is too short and you need more business. Don’t get trapped by social media that doesn’t work.
4. Social Interaction: being on social media is great, but making it work for you is even better. This is done by socially interacting on the platforms that your company has a presence on. Many times people want to jump on social media, post, and just talk about about themselves. This is called unsocial media. Avoid this at all costs. If you are using Instagram or any other social platform, take a look at the posts of others, like them, comment on them, and build that relationship before showing up in their direct messages trying to sell them a service or product.
5. Sales Process: knowing your products and services inside out, and having a streamline to a sale is so important. How many contacts, leads, potential clients, and existing customers do we lose because we do not have a action plan ready? A LOT. There are many CRM (customer relationship management) platforms out there that are free for small businesses. Get serious about growing your company with these amazing tools.

Do you have some more questions about establishing or growing your online presence? Contact G Social for more information. Thank you for taking a few minutes to read this post.

Here is a quick video production that G Social Media did featuring Asheville North Carolina that includes lots of fun, food, beer, tours, community, life, and fun. If you visiting the Asheville area, downtown is one of the main places that you will want to see.

The Asheville restaurants featured are: Shanghai Dumpling House, Cultura, Wild Ginger PHO Restaurant, The Rise Above Deli at Hillman Beer, New York Butcher Shoppe, Polanco, Grey Eagle Taqueria, Pomodoro’s Cafe, and Wakuwaku Eatery. You can also see the Grove Arcade showing Carmel’s Kitchen & Bar and Burgerworx, and then another clip of Pack’s Tavern.

Asheville Beer, Breweries, and Taps featured at Green Man Brewery, Highland Brewing, Urban Orchard Cider, Wicked Weed Funkatorium, and Sierra Nevada.

Asheville social media helps build both business to customer and business to business relationships. If you are not using social media to it’s fullest extent, then you are missing out on revenue. There are so many missed opportunities and lost customers because folks simply do not know who you are, what your business is about, and how you can serve them. Social media is the leading form of communication, with video being the best media. If you are in the Asheville area, we can come to your place of business and show you what we can do for your company in 30, 60, 90 days; and so on from there.

Red Ginger Dim Sum & Tapas in downtown Asheville offers authentic Chinese cuisine, just like you would find if you traveled to China and ate their food. This is just a sample of the food marketing videos that we create in the Asheville community and wherever we travel.

Asheville video marketing has become the number one choice for businesses who want to advance in 2019. What are you doing to grow your brand online, speak to your existing clients, and gain more exposure in front of potential clientele? If it is not video, then you are falling behind. Your words come and go, a photo appears and then the relevance is timed; but video lasts forever… always ready to speak to your audience.

Contact Us To Start Your Asheville Video Marketing Campaign Today!

 

Marketing your business is a tough thing to do if you really knew all of the facts. As soon as someone announces that they are opening up a business in Asheville, a bunch of companies start coming at them from all ends to help, or at least try to. From web designers, to marketing agencies, social media managers, graphic designers, and PR firms; not to mention advertisers… they all want a piece of the pie. So how do you determine the best steps to take while starting and building your brand and company? I have put together a list of 7 things that you will need to market your business properly online in Asheville:

1. A brand that communicates your message and that is set up to grow. If you want to really establish your company, you must start with the basics. Creating the brand and logo should never be left to a designer alone, it is a team effort and more important than many think. It’s a careful process where you take in account the type of business it is, what it’s purpose is, and who your ideal client is. Your company culture, mentality and mission can be communicated through not only your brand, but your logo as well.
2. A website home base. Unless you have a storefront, and even if you do; many times your website is still your main headquarters online. A visitor to your website only knows what they see there. Website visitors do not usually have the opportunity to meet you in person and learn about your business. Your website is the first and lasting impression they have of you and your company. There are many elements in web development to consider, but the main three are design, site navigation/flow, and content. Get these items taken care of and your website will shine. Now you just have to get people to it. There are many ways to do this, but the main way is to add new content to your website regularly, whether it be a blog post or new page. Then post that new page or post to your social media outlets to gain new traffic to your website.
3. Social media. Building relationships is the new business and social media is here to make that happen. Determine which social media platforms are best for your business and make accounts on them. Many times we secure brands on all platforms should you wish to use them in the future for a specific purpose. This is your communication hub and your business is socially known through your social media. Pay big attention to this.
4. Public relations. Maybe you do not need a big PR firm to start, but you should have a vision established on what your brand’s voice is, how you will appear to the public, and how you will consistently communicate moving forward. Once established, you can find plenty of ways to get integrated in the community, with non-profits, and other organizations in the area that will complement your business.
5. Consistent content and information. People want to know what you are doing, what products you have, what services you are providing, and what’s happening right now with your business. Posting great consistent content to your social media outlets is a must, without exception. Relationships will not be built and growth is stifled if you do not have content. Then the level of content becomes key. You need a plan where you are posting things that matter and things that your specific viewers want to see. You can do this through text, photos/images/graphics, and videos.
6. Advertising outlets. There are many places that you can advertise in the local community, but don’t do it. First things first – get your own brand established so the folks you are advertising to see something great when they land on your website or social media outlets. Then maybe check out a few places on a smaller level to kind of test the waters, without over-committing on a lengthy contract, only to find out later that the advertising you were sold does not really work, or did not work for you at least.
7. A great team. It’s pretty much impossible to do all of these things successfully and make a business successful at the same time, so you need a team. When you do decide to hire some folks, build a team that cares about your business, what you represent, and knows how to make your business grow; both online and off. See their portfolios, check out their LinkedIn page, and see what they have really done. Just getting by and doing good enough, is simply not enough. Make sure they are great, because marketing your business online properly is not achieved without greatness.

Click here to get an Evaluation of your business

Let’s face it. If a picture is worth a thousand words, then a video can speak tens of thousands. It’s like math, simple addition when you think about it. And it’s kind of strange that Television (video) took over the planet many years ago by storm, yet marketing companies today are still shunning video, or putting it on the back burner. At this time, video is the number one form of media. Here’s why:

• With video, you do not need to communicate with words. A scene, view, person, environment, body language – all of these things speak volumes, but without video, much of this would be lost.
• Viewers like videos. Viewing while listening to the narration – it’s just the way we like it. Customers are 25 times more likely to click on a video instead of an image or banner ad.
• People like to share videos. So much, that they share it over 1000% more than standard text and image marketing.
• Videos are great for SEO. You are 40+ times more likely to end up on the first page of Google with a video, than standard text results.
• Half of all mobile user traffic is video, more than any other form of media. If you want to reach them, add video marketing to your plan.

It doesn’t matter what type of company you have, a video PR and marketing plan can put you and your business at the top of your class. And it’s not as expensive as it used to be. Social videos can range from $100 – $500, while quick production Pro videos can range from $500 – $1500 depending on the footage needed and time involved. And as you can see by the statistics above, video is a wise investment and produces the most ROI for your buck. You really need to make video become a big part of your PR and Marketing plan if you want to keep your voice and relevance.

You can see some of our video samples here:

1. Asheville Community https://www.facebook.com/TravelWithGary/videos/10155162146970752/
2. Asheville Restaurants https://www.facebook.com/AshevilleFoodie/videos/259557584709765/
3. 5 Restaurants Born & Raised in Asheville NC https://www.facebook.com/AshevilleFoodie/videos/2401847500044273/
4. 3 Amazing Hotels in Asheville North Carolina https://www.facebook.com/TravelWithGary/videos/326120474672474/
5. Holiday Inn at the Asheville Airport https://www.facebook.com/TravelWithGary/videos/579333172512880/
6. Asheville Wine Tour https://www.facebook.com/TravelWithGary/videos/674801142917230/
7. TripAdvisor Names Ruth’s Chris https://www.facebook.com/AshevilleFoodie/videos/1338373039637199/

G Social Media is based in Asheville North Carolina, can travel to where you are, and initiate a video campaign for your business.

Contact Us to discuss a video project and campaign.

Folks are always asking for a “sample” of what a social media package for their business looks like. Believe me, it varies from business to business as not any one is identical, but we have years of putting together custom plans that are way more effective than mainstream social media. We have put together a quick sample to show you what some of these packages may consist of:

• Content Development
  • Writing, Photos, Graphics, Videos
• Social Media Management
  • Facebook, Instagram, Twitter, YouTube, Pinterest, etc
• Content Distribution
  • Website, Facebook, Instagram, Twitter, YouTube, Pinterest, etc

Depending on your budget, your monthly deliverables would vary of course; but based on a $1000 a month budget, your package could include:

1. Photo Shoot Every Other Month – For Use on Website & Social Media
2. One (1) Social Video Every Month – For Use On Social Media
3. Bi-Monthly Pro Video – For Use On Website & Social Media
4. Monthly Social Media Management – 20 Posts Per Month

Based on a $2000 per month budget, your package could include:

1. One (1) Photo Shoot Every Month – For Use on Website & Social Media
2. Two (2) Social Videos Every Month – For Use On Social Media
3. One (1) Monthly Pro Video – For Use On Website & Social Media
4. Monthly Social Media Management – 40 Posts Per Month

As traveling media specialists, we are also available to travel to your location on a monthly basis, gather the information, photos, and video content that we need, and make your social media shine remotely throughout the whole month. It’s all about telling your story and building relationships. Social media management is just the mechanics of producing and posting effective information on a regular basis. We help you determine, capture, and release it in a way that communicates to your audience and clients in a more intimate manner, opening the door for long term relations to be established.

Click Here For A Free Evaluation

 

As you know, the Asheville Real Estate market is booming, and many Real Estate Agents and Brokers, as well as Home Builders, have all of the business they can handle. Unfortunately, that is not the case for everyone. Some of these old school agents and teams have been around for years, and have planted a lot of relationships and transactions. Running your own business takes a lot of work. In addition to your normal builder or real estate duties, you need time to learn how to become a social media professional and how to make the best impact in your community; while raising awareness for yourself and your brand at the same time. Then it’s up to you to make that profitable. We have a plan that could help you and your business.

As some of you may know, G Social Media began marketing in the real estate industry long ago, years before our company was actually formed. We started with SEO and our Asheville team took over the search results when it came to Real Estate and Home Building on a National level. We were selling homes all over the Country within a month. We kind of knew more than Google knew about SEO then, so it was easy. Not so much today. Today it is a battle against hundreds and thousands of other Realtors and Home Builders that are looking for buyers and sellers.

G Social Media is interested in teaming up with about 8 new Real Estate Agents and Home Builders for 2019. After years of great success all over the real estate and home building industry in Asheville, we are ready to team up with several other companies to make this a year that all of us will never forget or regret. I have clients right now with millions of dollars ($6 Million to be exact) in potential business, sitting in their email inbox, that they cannot get to and service at this time. Why? Because we built their business, and we can do the same for you.

Our Proposal: we would be your full PR (Public Relations) Team that creates and implements a plan that will include premium website work, seo, social media management, plus developing premium content such as photos, videos and blogs that will reach and speak to your target audience, making your brand stronger and directing clients to you. Serious inquiries only. If you are truly interested in taking your business to the next level as one of the top companies in the area, that is easy for us. Contact me and let’s talk.

We have been here several times, but last night a craving arose and we raced over to eat this deliciousness. En La Calle is the place, in downtown Asheville, that is still a great little hidden spot, off the beaten path, and not much marketing except word of mouth. And now of course, my word of mouth telling you that you definitely need to make this one of your stops when you are in downtown Asheville. We had 4 courses plus dessert. And it was beyond perfect, just as our previous visits.

Course 1: Croquetas de Jaiba: lump crab, pickled radishes, roasted tomato-aji limo salsa

Course 2: Ceviche Trio

Course 3: (this was off of the secret menu)

Course 4: Grilled Toulouse Sausage, serrano mac & cheese, sofrito

Dessert: Tres Leche Cake