Gail & Company

Women In Real Estate – Iron Butterflies and Beyond

Gail — Wed, 23 Feb 2011 11:12:57 +0000

Roughly sixty percent of real estate professionals are women. Surprised? Or does that sound about right? The skill-set necessary for an agent seems right up the alley of a woman’s natural abilities. Work long and hard, connect with your customers on an emotional and professional level, persevere when road is bumpy and frustrations are plentiful. No [...]

The Future of Marketing Via Social Media

Gail — Sun, 30 Jan 2011 12:13:04 +0000

“What’s the next Twitter?” “What’s going to be as big as Facebook?” It seems as soon as we get comfortable with marketing and communicating with social media tools, something else captures the public’s attention. The Next Big Thing? Think Mobile. Even as we run our businesses with what’s current and popular, we always need to [...]

Marketing 101

Gail — Tue, 28 Dec 2010 21:59:15 +0000

This post is a bit longer than usual as I know most of you are reviewing and finalizing your marketing plans for 2011. Some of you may be going through a re-branding phase. Gail’s Graphic Designs is right there with you. My company name has changed to Gail & Co. You will begin to see [...]

Did Your Real Estate Prospect Dub You Sir Spam-A-Lot?

Gail — Wed, 08 Dec 2010 04:17:00 +0000

If you’re email in-box is anything like mine, it is all about volume. In order to find what you’re looking for, to distinguish what is important, you are seeing what you already have expectation of, and what looks like it’s worth your while. When dealing with your customers or clients, it is exactly the same [...]

Giving Thanks Throughout the Year

Gail — Mon, 29 Nov 2010 00:36:11 +0000

“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” — John Fitzgerald Kennedy What am I thankful for? I am thankful for the new and repeat clients I received this year. I am thankful for the health and strength of my [...]

Social Media & Technology for the Generations

Gail — Wed, 17 Nov 2010 20:55:41 +0000

For an entire generation, checking ones Twitter and e-mail (via their Smartphone) is as natural as breathing. Some of us, however, didn’t grow up with a saturation of technology, no cell phones or personal computers or social media such as Twitter or Facebook. We place them into our lives and our businesses as opposed to [...]

Tremendous Opportunities with Some Risks

Gail — Mon, 01 Nov 2010 11:03:03 +0000

In today’s economy, every real estate professional is looking for ways to expand their marketing reach for potential new clients. Social media – free, easy and without tech wizardry needed – can seem the ideal tool for advertising and connecting with the community. And as “Do you have a Facebook page?” is rapidly replacing “Do [...]

Time Wasters

Gail — Wed, 13 Oct 2010 15:56:22 +0000

It can be like falling down the rabbit hole; one second you’re checking your profile on Facebook for any comments from clients and suddenly it’s two hours later, time gone without any real accounting of where it went. Click one link and invariably there’s another – and another. It’s the other, time-wasting side of social [...]

Tips To Improve Your Google Rank

Gail — Wed, 22 Sep 2010 16:03:00 +0000

We all want to be #1 on Google. Hopefully you’re blogging, that’s half the battle. The other half is making sure people see your site or blog. Here are some great tips to get your blog noticed: Back Links-Google’s algorithm loves back links and back links that are relevant to your topic are especially important. [...]

Where is Social Marketing Going?

Gail — Thu, 26 Aug 2010 15:43:12 +0000

Twitter…Facebook…LinkedIn and countless other social marketing networks have become part of our everyday lives, both personally and in business. The question is where is it going? How prevalent will these forms of communication be? I spend lots of time honing my social marketing skills and have been observing countless experts and futurists so I can [...]