Gamelan LLC

Behind The Mask: Post-Covid Marketing Strategy

Matthew White — Mon, 31 Aug 2020 00:13:00 +0000

Like it or not, the way you do – and win – business has fundamentally changed. In some way, it’s likely changed forever. You must now look at what a post-Covid marketing strategy looks like for you and your business. My blog entries on the Gamma Notes small business marketing blog date back years. They […]

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What Is a Branding Guide & Why Do You Need It?

Matthew White — Tue, 24 Sep 2019 01:29:16 +0000

In the world of small business, there are plenty of details to attend to – so much in fact, that when another “to do” is suggested, the first questions are “what” and “why.” Recently, I’ve seen the issue of the branding guide pop up several times in this very context. For many in small business, […]

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The Pros and Cons of In House Marketing

Matthew White — Tue, 30 Aug 2016 13:34:23 +0000

You’ve seen ads for online business cards. The business owner clicks here, clicks there, and she’s got her business cards in 5-7 business days. It would be great if all in house marketing tasks were this easy. With so many tools at our disposal, it’s easy to get relatively good results from in house marketing […]

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5 Tips for Local Search Results

Matthew White — Tue, 19 Jul 2016 19:24:48 +0000

If you have a business that relies on walk-in customers, you can’t ignore local search marketing. With more choices being made based on research done not only on the Internet but specifically on mobile devices, it is now a fact of life for you. While traveling recently, I was reminded just how poorly many businesses […]

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5 Content Marketing Tips for Just About Anybody

Matthew White — Wed, 18 May 2016 15:21:21 +0000

Updated August 2020 . . . “But blog about what?” This question has come up on several projects lately. And, really, it isn’t just about blogging. It’s about content marketing. Even the phrase content marketing can be intimidating, but at it’s core, it’s really quite simple. Content marketing is about delivering useful content that your […]

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Rebranding Strategy? Maybe You Need a Brand Renewal.

Matthew White — Mon, 11 Apr 2016 23:40:23 +0000

It took me a while to process the phrase brand renewal. The first time it sunk in was sometime a number of years ago. An owner at one of my favorite local restaurants used the term while discussing their new menu and signage. I had noticed and asked what was behind their rebranding strategy (yes, my […]

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I Ran A Social Media Strategy Experiment & Here’s What Happened

Matthew White — Tue, 01 Mar 2016 21:41:20 +0000

Let’s say you call a florist, and you have to leave a voicemail. Or, maybe you send an email. You wait for a reply. Nothing. Frustrating, isn’t it? You’ve probably been there before. It’s difficult to imagine someone being in business and letting inquiries go unanswered or ignoring opportunities to engage. It’s also hard to […]

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Know Your Audience . . . Then, Act Accordingly

Matthew White — Mon, 01 Feb 2016 07:04:06 +0000

Some of the insights in the Gamma Notes post on using customer profiles and knowing your audience might seem obvious. But, you’d be surprised how often things like internal protocol or our own personal preferences impact decisions. In fact, a little (big) something called confirmation bias can impact something as simple as your decision to continue […]

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Marketing Has Changed And So Should Your Marketing Department

Matthew White — Tue, 05 Jan 2016 20:45:41 +0000

Nowadays, just about any marketing or communications department looks something like the chart pictured here. Some of the titles may get swapped around or the term marketing gets swapped out for communications if you’re a nonprofit, but the marketing department structure itself is pretty much the same. The boxes at the bottom can be a […]

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Knowing Your Audience: Do You Have A Customer Profile?

Matthew White — Thu, 10 Dec 2015 16:58:40 +0000

“No phone calls?” I asked, surprised. “Maybe two a day,” my friend responded. “But you’ve got trucks all over town, driving around with the phone number plastered on them.” “People don’t want to talk with a human being – they want to type everything.” She added, jokingly, “Don’t you know that?” I agreed half-heartedly. I certainly […]

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