Gauravonomics Blog on Social Media and Social Change

Mail Today Story on the Launch of the International Version of Kindle

Gaurav Mishra — Thu, 22 Oct 2009 14:22:24 +0000

I was quoted yesterday in a Mail Today story on the launch of the international version of Kindle.

I have the US version of the Kindle. It has more than 100 books on it and I totally love the paper-like reading experience.

When I was in Washington DC, I could download books from the Amazon Kindle Store directly to my Kindle, in seconds, through the wireless service. I remember a one-week Spring Break trip to Miami when I downloaded and read half a dozen books on my Kindle while I was sitting on the beach. When I moved back, the only books I carried with me were the ones on my Kindle.

Since I have moved back to India, I have been downloading the books to my laptop and transferring them to the Kindle. I have also realized that physical books in India are cheaper than books in the US, so the $5-10 savings from buying a $9.99 Kindle book instead of a $20 hardcover doesn’t always hold in India. Still, since I already have the Kindle, I continue to buy all my books from the Kindle store.

It will be nice if I can convert my US Kindle into an international Kindle, by paying the $20 price difference. However, I still haven’t found a way to do that.

I think the right price for Kindle in India with be less than Rs. $200 and the books will need to be priced at less than $9.99. I don’t think Amazon is in any hurry to have differential pricing for India and I don’t really see more than a few thousand Kindles being sold in India until it does.

Here’s the full text of the story –

Shell out more for a Kindle in India
Neha Tara Mehta
New Delhi, October 21, 2009

It weighs just 10.2 ounces ( 289 gm), is lighter than a typical paperback, can get you the book you want to read in less than 60 seconds, and can hold over 1,500 ebooks.

But Kindle’s international launch hasn’t kindled much interest in India.

The prohibitive cost appears to have spoiled the party for book lovers in India, where Kindle was launched just recently.

The cost at which it is being advertised is $ 279 ( Rs 12,863), but it will cost a lot more for it to be delivered to your doorstep. Users in India will also pay much more for buying a book on Kindle – the wireless reading device that will help users access e- books – than their peers in the US. Amazon, the marketer of Kindle, hasn’t revealed the number of orders it has received from India, but a spokesperson for the online world’s largest mall of the printed word said: " The cost of shipment to India, including shipping duties and tax, is $ 405 ( Rs 18,680.30)." Kindle users in India can get books in the public domain for free, but the books on sale can be worth over $ 100 ( Rs 4,612.50).

" Most new releases and the New York Times bestsellers are priced between $ 11.99 and $ 13.99 ( Rs 553 to Rs 645) unless otherwise marked," the spokesperson said.

In the US, most new releases and the New York Times bestsellers cost not more than $ 9.99 ( Rs 460.80) to Kindle users. the spokesperson said, " We will look for ways to cut costs and pass those savings to customers." There’s no clarity on whether Kindle users in India will have access to the full Amazon booklist because of geographical rights issues. Indian classics, authors and translations may also not be available in large numbers. Book critic Nilanjana S. Roy likened the Kindle launch to that of the iPod in India. " It may take a while to get the pricing right. I don’t see it becoming a runaway hit in the first year. A five- year timeline could change a lot of things," Roy said.

For existing Kindle users here, the launch comes as a bit of a disappointment, as they have already spent time and money acquiring the gadget from the US. Gaurav Mishra, CEO, 20: 20 WebTech, who picked up a Kindle six months ago from the US, said: " I haven’t found a way to align my US model with the one that has been launched in India.

My Kindle is linked to my US credit card." " For markets such as India, the sweet spot is 10K or less," Netcore Solutions MD Rajesh Jain said.

I am co-founder of social business strategy company 20:20 Social. In my previous avatars, I have held senior marketing roles at the Tata Group, taught social media at Georgetown University, and co-founded Vote Report India. Do read my bio and consider interviewing me for a story, inviting me to speak at an event, or asking me to help you with your social business strategy.

Announcement: Gautam Ghosh Has Joined 2020 Social to Build our Enterprise Practice

Gaurav Mishra — Thu, 22 Oct 2009 06:35:54 +0000

I have a big announcement to make: Gautam Ghosh has joined 2020 Social to build the enterprise side of our Social Business Strategy practice. Gautam will join Dave, Upasana and myself in the core 2020 Social consulting team.

2020 Social is presently working with clients to leverage social technologies to achieve five types of strategic business objectives — increase revenue, decrease cost, design better products and processes, enable stronger relationships and increase productivity.

Instead of focusing on specific tools and technologies, we use a structured methodology to tap into the power of the five underlying value systems embedded in social technologies — user generated content, conversations, collaboration, community and collective intelligence.

Finally, we architect effective solutions in the form of community platforms, social applications, social commerce marketplaces, social CRM programs and enterprise collaboration programs.

Gautam will use his organizational development experience to help our clients think about the organizational culture and governance aspects of using social technologies. Specifically, here are the three questions Gautam will be working on –

1. What are the new challenges face by the customer-facing functions in the organization (sales, marketing, product and customer support) when the boundaries between employees, partners and consumers blur? How do organizations respond to these challenges?

2. What are the new pressures that organizational structures are subjected to when employees freely communicate and collaborate with other employees, customers and partners across departmental, geographical and organizations boundaries? How should organizational structures evolve to handle these pressures?

3. How can organizations use social technologies within the enterprise to simplify communication flows, enable stronger relationships with employees, catalyze innovation and improve employee productivity?

Over the next four weeks, Gautam and I will be co-authoring a series of posts (using, what else, a wiki) to come up with clear and actionable answers to these questions.

Everyone at 2020 Social is delighted that Gautam has joined our team and excited at the possibilities that we will be exploring together. Welcome, Gautam!

20:20 Social is Looking for a User Experience Guru

Gaurav Mishra — Tue, 06 Oct 2009 19:54:24 +0000

We are building a world-class team at 20:20 Social and we have one position left —

- Associate Consultant/ User Experience Guru (1)

From IIT/ NID or equivalent with 4-6 years of experience in user interaction design, user interface design, user experience architecture or information architecture. Familiarity with content management systems like Expression Engine/ Wordpress/ Drupal/ Joomla and social APIs like Facebook/ OpenSocial/ Twitter will be required. The role would involve developing the design specifications and wireframes for community platforms and social applications and overseeing creative design and development via third party vendors. The position is based in Delhi.

20:20 Social is a Social Business Strategy firm, serving Indian and international clients. We operate at the intersection of business, communities and social technologies and add value with our focus on business results.

Working at 20:20 Social combines the best of both worlds: you enjoy the open and collaborative work environment of a web 2.0 startup, the steep learning curve of a strategy consulting firm and the benefits of being part of an established organization (we are related to 20:20 Media, one of India’s largest independent PR firms).

Send your CVs to careers@2020social.com: today might be your lucky day.

Academic Research on the Pink Chaddi Campaign

Gaurav Mishra — Tue, 06 Oct 2009 17:23:54 +0000

Sapna Dudeja from Jamia Milia Islamia is doing research on the Pink Chaddi Campaign and I’ll be grateful if you could take out five minutes and fill out this questionnaire.

Here’s Sapna’s note on her research –

My research project is titled "Studying Alternative Protest in Cyber Space: Through the Prism of The Pink Chaddi Campaign". It is a Habib Kidwai Fellowship project, financed by James Beveridge Media Resource Centre, AJK Mass Communication Research Centre, Jamia Millia Islamia.

There will 4 different chapters in my final report. First one would be an introduction to the campaign. Second will include the data that I have collected by interviewing various people who were involved in the campaign. Third chapter will trace the connection between feminist debates in India and the pink chaddi campaign. Fourth will conclude the report with appropriate remarks/findings etc.

So the interview that I had with you and the data that I am able to collect through the survey that I have designed will all go into the second chapter of my report. Since the MCRC people are really keen to add new, authentic data to their archives, this chapter is the most important of all.

I have earlier written about the Pink Chaddi Campaign and what marketers can learn from the campaign.

Guest Post: How are Human Resource Professionals Using Social Media?

Gaurav Mishra — Tue, 06 Oct 2009 17:04:59 +0000

(Gaurav’s Note: This guest post is written by Karishma Daswani who is a human resource consultant. You can connect with Karishma on Twitter or LinkedIn. The copyright for all guest posts on Gauravonomics is help by the guest author.Write to gauravonomics@gmail.com to write a guest post on Gauravonomics.

I am a big believer in social recruiting myself. At least 4 people in the 12-person 20:20 Social team were recruited online, on social networks and blogs.)

HR professional are beginning to use social media in various ways, ‘Social Recruitment’ being the most prominent of them. Blogs and social networks have turned into fantastic recruiting mechanisms and organizations that are adept to change (management) have been quick to adopt these tools due to ease of use and low cost. Example: Ernst & Young uses Twitter and Facebook to hold public chats with candidates and Deloitte woos potential recruits through YouTube videos.

Social Recruitment is a two-way process which involves an online dialogue between the company and the candidate. Hence, the first and most important step to develop a successful social recruiting strategy for any organization is to analyze, build and monitor its online employer reputation. Several social media analytics tools like Radian6 allow companies to track conversations about them with ease. It is necessary to know the opinion in the market of an organization and also any issues that exist as these are considered more credible than the information found on the corporate career site. Job Vent, Jiibe, Jobvite and Glassdoor are other popular sites for understanding the expectations of people and how the HR practices of the company are fared in the candidate community.

Companies even cultivate a great employer brand that may be different from the corporate brand and reach a targeted audience of younger applicants. This helps attract the best talent as it establishes a transparency and gives candidates a fair idea of the ideals & culture of the organization. An excellent example of the use of social media in this case is ‘Microspotting’ – a blog for Microsoft which encompasses videos, a Twitter profile and a Flickr photostream.

After online reputation management, the next step for an organization’s HR practitioners is to form a team of Employee Brand Ambassadors. This team consists of people who are not just tech savvy but also ’social savvy’ . They are trained on understanding RSS, content portability and distribution, blog participation, creating and responding to forum threads, encouraging comments, microblogging effectively and understanding user patterns, site analytics and effectiveness .A Candidate Community Manager is responsible for how communication takes place for career opportunities, company culture, promotion of career events & highlighting of awards and news items.

The most basic, low cost and effective way to get to the ideal employee via social media is to have a creative job description on the company’s website and use email and social websites to share it, as nine out of ten times the best candidates are already in the employees’ network. To add a personal touch to this it is apt to implement a Live Chat feature on the careers page so that candidates can contact the hiring manager directly incase of any questions. It’s also possible to do a quick background check before a face-to-face interview, using search engines, Facebook or LinkedIn.

Finally, Social Recruiting also helps promote diversity in hiring practices as a heterogeneous mix of candidates is present online and can be chosen on the basis of their experience, age and other factors.

Clearly, social media has proven to be a boon to HR practitioners making recruitment more convenient, effective and time-saving than ever before.

How to Build an Open and Collaborative Professional Services Firm?

Gaurav Mishra — Mon, 05 Oct 2009 14:16:06 +0000

After running 20:20 Social for almost four months, I have quickly realized that finding a unique niche for the firm on the continuum from Social Media Marketing to Social Business Strategy, and putting together the team and the intellectual property to support that positioning, is the less important half of what I need to do.

The more important half of what I need to do involves building a world-class professional services firm that is open and collaborative not only in terms of its internal work culture, but also in terms of how it connects with the external social media ecosystem in India and abroad.

Practicing what you preach is easier said than done. The pressures of defining an offering, putting together a team, and building intellectual property, even as you are finding and serving your first set of clients, are real and substantial and it’s tempting to narrow your focus down to the next one month, or three. The good things is that I have resisted that temptation so far.

So, here are some good things that we are already doing –

1. We are building an open work culture.

All of us sit together in a big hall, and all the three “private” rooms in the office are used as public spaces. So, the entire team sees Dave, Upasana and me working hard and enjoying it. We don’t need an open door policy, because we don’t have any doors; all we need to do is to turn and talk. The work space is an important aspect of work culture and, even though we didn’t start with the ideal work space, we are getting better with time.

2. We are building some serious intellectual capital.

I recruited people at 20:20 Social primarily for their ability to learn quickly, and everyone in the team is on a really steep learning curve. Each person in the team has a mandate to become the (in-house) expert in a specific aspect of the Social Web and we’ll publish a series of position papers in Q4 2009 to share that expertise with others. Dave and I have already published a position paper on ‘Social Business Strategy’. Expect three more position papers later in the week, on how activists, celebrities and news organizations can use social technologies.

3. We are learning in public.

Everyone at 20:20 Social has a blog and I encourage them to do their research in public, make mistakes in public, learn in public, because that’s what you do on the Social Web. Already, almost everyone has defined the scope and methodology for their research reports. Do visit the 20:20 Social blogs and share your feedback with the team.

Even as we continue all the good work we are doing inside 20:20 Social (and with our clients), I want us to do more to help the social media ecosystem in India become stronger. I made a small start sometime back by compiling a comprehensive list of social media agencies in India and Dave is working hard to activate the Social Media Club in India. Help us by adding to the list and joining the Social Media Club and tell us how else we can help.

Do You Want to be an Age of Conversation 3 Author?

Gaurav Mishra — Mon, 05 Oct 2009 13:35:01 +0000

In 2007, Drew Mclellan and Gavin Heaton brought together 100 of the world’s best marketing thinkers to create the first ‘Age of Conversation’ collaborative book; I wrote a chapter in it, titled ‘Create Conversations, Not Clutter’. In 2008, Drew and Gavin did an encore with 237 authors and created The Age of Conversation 2: Why Don’t People Get It?; I wrote a chapter in it titled ‘The Case for Social Media Outsourcing’. Now, Drew and Gavin are gunning for 300 authors for ‘The Age of Conversation 3’ and I am writing a chapter once more (see posts by Drew and Gavin).

The approach remains the same as the previous editions. Each author will submit one 400 word article under one of ten section topics –

Conversational Branding
Influence
Getting to Work
Corporate Conversations
Measurement
In the Boardroom
Pitching Social Media
Innovation and Execution
Identities, Friends and Trusted Strangers
Conversation at the Coalface

If you are selected as an author, you become part of the great ‘Age of Conversation’ community, which consists of well-known marketing thinkers, social media experts and community leaders. You’ll get link love, opportunities to raise your profile via podcast, interviews and even book readings, and you will be raising money for a worthwhile charity.

The book chapters are due by November 1, 2009 and the author slots are running out fast, so register to be a author today.

My List of the Most Influential Indian Bloggers, Entrepreneurs and Social Media Thought Leaders on Twitter

Gaurav Mishra — Mon, 28 Sep 2009 15:37:11 +0000

Tweeple.in is a great resource for finding interesting Indian Twitter users. It follows more than 135,000 Indian Twitter users, and generates a ranking of the most popular Indian Twitter users, based on the number of followers. You can even search for the most popular Indian Twitter users by location. Tweeple.in also has a list of verified Indian celebrity Twitter users, which includes @Padmasree, @ShashiTharoor @PriyankaChopra, @GulPanag, @MallikaLA, @BDutt, @VirSanghvi & @AkshayKumar.

However, as I visited the Tweeple.in homepage today, I noticed that the list of top 20 Indian Twitter users consisted entirely of two categories – the celebrities listed above who follow 20-200 people and “SEO/ SEM experts” who follow 20 thousand people.

This distortion is caused because a lot of Twitter users automatically follow back anyone who follows them. So, if you follow 20,000 people, in small steps of 1,000 every week, chances are that at least 15,000 of them will follow you back. It’s also obvious to me that all these people are using Twitter as a pure broadcast medium. I can’t even keep up with the 1,000 odd people I follow on Twitter. I have no idea how someone can keep up with 30,000 people.

So, I decided to highlight the Indian Twitter users who are actually worth following. Here’s my first attempt at creating a list of the most influential Indian bloggers, entrepreneurs and social media thought leaders on Twitter. The list includes 60 100 Indian Twitter users I follow and learn from myself. I subscribe to most of their blogs, I have met most of them, and I can vouch for each one of them: follow them and you will get excellent value for your time.

The list is hosted on TweetML, which allows you to share groups of Twitter users, and you can follow all these influencers at one go by entering your Twitter credentials in the form below the list.

This list is very much a work in progress, and I’ll keep adding to the list, as I think of more worthy members. I’ll also look forward to your suggestions on who else should be on that list, either in the comments below, or on Twitter (just send a tip to me at @gauravonomics). And, yes, do spread the word, by linking to the list, or tweeting a link to it (use http://tweepml.org/?t=5263).

Update (October 1, 2009): The list has grown to 100 names, thanks to some great suggestions by my friends on Twitter. Overall, more than 12,000 follows have happened due to the list, most people in the list have got between 100 to 200 new followers, and the list has been in the TweepML most popular lists for the last 3 days. This shows that Twitter users want to follow interesting people, and there’s value in a service which enables this. Twitter couldn’t have timed the launch of the list feature better.

What Does Google SideWiki Mean for Businesses, Publishers and the Social Web?

Gaurav Mishra — Sun, 27 Sep 2009 15:53:15 +0000

Google’s launch of SideWiki last week has led to a wave of criticisms and speculations.

What is SideWiki?

In essence, SideWiki allows Google Toolbar users on Firefox and Internet Explorer to comment on any website, even those that haven’t enabled comments. The comments are displayed in a sidebar, ranked by usefulness based partly on user voting. The comments can be shared on email, Blogger, Twitter and Facebook and are aggregated on the user’s Google profile. Here are my SideWiki comments on my Google profile. If you click on one of these shared links, you can see the SideWiki comment even if you haven’t installed Google Toolbar.

If you are a website owner, you can claim your website and the first comment on any page on your website will be your own comment.

What boes SideWiki mean for Google?

Google’s strategy is not to build a social network (Orkut only works in India and Brazil), but to treat the entire web as a social network, anchored around the Google Profile. With comments in SideWiki and Google Reader, it’s easy to see how Google is doing it.

It will become really interesting if Google pushes the social aspects even more. SideWiki moves the default reading experience from reading alone to reading with others. The next step is to move to reading with others like us and, perhaps, even reading with friends. That’s the direction in which Google Reader has been moving.

I’ll look forward to how Google improves the usability of SideWiki (I’m not a big fan of the Google Toolbar) and integrates it with Chrome. I’ll also be interested in seeing how Google monetizes SideWiki. I’ll be surprised if Google tries to sell advertising against SideWiki comments, especially in the context of the all round negative reactions to SideWiki.

What does SideWiki mean for publishers?

Some publishers have reacted negatively to SideWiki because it limits their ability to curate the conversation on their website, get Google juice for the comments and place ads against them. So, I agree that Google takes the value away from publishers and centralizes it, both in terms of attention and the ability to monetize it.

However, SideWiki does have an API and it won’t be long before blogging and commenting systems (like Wordpress, MovableType, Disqus, IntenseDebate and Echo) integrate Sidewiki into their main comment flows. Disqus and Echo are already aggregating comments from all over the social web into main comment flow.

SideWiki might also lead to more comments being written and shared on an overall basis because we don’t need to sign in every time and all our comments are aggregated at one place, under our Google profile. If that happens, it will be a big win for the social web, including the publishers.

What does SideWiki mean for businesses?

Some businesses might react negatively to SideWiki because it limits their ability to ignore negative conversation about their brands. I believe that SideWiki is only one element in a movement towards business and society becoming more open and social. Negative (and positive) conversations about brands are already happening on the social web and the right response is not to ignore them, but to learn from them, and fix the root causes behind them.

So businesses would do well to track comments on SideWiki, along with comments on the rest of the social web, and mine them to gain insight and collaboratively design a talkworthy Experience Ecosystem. Dave and I have described how to do this is our position paper on the 20:20 Social Approach to Social Business Strategy. Do have a look.

Here are some other people who have interesting perspectives on Google SideWiki: Jason Falls, Jeremiah Owyang, Jeff Jarvis 1, Jeff Jarvis 2, Valeria Maltoni, Andrew Keen, Louis Gray, Danny Sullivan, John Batelle, David Sleight, Andy Beard, Steven Hodson, Om Malik, Frederic Lardinois, Philipp Lenssen.

Livemint Story on Twitter Etiquette

Gaurav Mishra — Sat, 26 Sep 2009 08:53:01 +0000

I was interviewed recently for a Livemint story on Twitter etiquette.

Apart from the basic Twitter etiquette all of us need to follow as individuals, companies and celebrities need to be cognizant of several other considerations. It’s a good practice to inform and guide employees about these considerations through a corporate social media policy. I’ll write a separate post on corporate social media policies and also share 20:20 Social’s own simple social media policy.

For now, here is the full text of the Livemint story on Twitter etiquette –

LiveMint’s guide to Twitter dos and don’ts

Twitter, like any social media tool, can get you into hot water if you don’t know what’s acceptable. We bring you a basic guide to best practices for using Twitter

Saabira Chaudhuri

Shashi Tharoor’s recent Tweet about traveling “cattle class” has spiraled way out of control, inciting a veritable storm of responses both online and offline. Manmohan Singh dubbed the minister’s remark a “joke,” but later asked him to show more discretion; and Rajasthan’s Chief Minister, Ashok Gehlot, and Union Rural Development Minister CP Joshi, have demanded Tharoor’s resignation.

While Twitter has proved troublesome for prominent public figures in the past – think JR Smith, the American basketball player who was recently in the news for his allegedly gang-related tweets, and British MP Sion Simon, who ruffled feathers by jokingly tweeting about Britian’s Got Talent singing sensation Susan Boyle causing swine flu – this is the first time an Indian politician has been the center of a controversy involving the social media site.

Bottom line: watch what you say online because word travels fast. Although Twitter is relatively new to India, it is rapidly racking up users: according to Alexa, India is the world’s third highest user of Twitter, and the site is already the 13th most popular in India.

If you’d like to build your online following, keep your tweet feed content interesting, engage fellow tweeters or just avoid stirring up a hornet’s nest, read on. We’ve complied advice from prominent tweeters to pull together a basic guide to best practices for using Twitter. Whether you’re a politician, brand, celebrity or just a regular tweeter trying to make some connections, here are a few pointers to keep in mind.

Manage Your Identity

“It’s good to explicitly show who is tweeting for a brand. Like when Scott Monty responds on Ford’s Twitter account, it adds a human face to the brand.” (Gaurav Mishra.)

“Don’t use long handles as it eats into your character limit and makes it hard for people to remember when they need to connect with you.” (Gaurav Sikka)

“For brands, it is important to live the brand perspective. For example, whoever was tweeting as @thebluefrog sometime back had started tweeting as himself rather than as the brand, stating opinions, making recommendations — which is not something that a music venue would do.” (Shirley D’Costa)

Think About Your Content

“If you’re a brand, avoid being preachy — show, don’t tell. Let the consumer make choices about your values.” (Gaurav Sikka)

“Twittering 30-plus times an hour pushes other people’s messages off followers’ homepages, and sends mobiles into convulsive twit-fits… If you have a lot to say, but still want to engage with followers without alienating them, consider making more liberal use of DMs.” (Margaret Mason)

“Advertisers should tweet regularly about the thought process behind new strategies, provide rough cuts for new advertising campaigns and direct users to your blog for larger discussions and consumer feedback.” (Gaurav Sikka)

Monitor Your Interaction

“Twitter is about making connections and having two-way conversations. If you’re always going ‘I, Me, My this, My that…’ forget about getting too many followers. Give feedback and endorse work of your peers just as you would expect them to do for you.” (Gaurav Sikka)

“Brands should interact with their customers regularly, run promotions and contests to keep customers engaged, dedicate one person to handle the account totally, set up searches with their keywords and when someone tweets with those keywords reply to them.” (Hrish Thota)

“Don’t autorespond a general message to your new followers.” (Twanna Hines)

“It’s better to direct message someone if you’re making 1:1 plans or having a very focused, personal conversation.” (Chris Brogan)

“A basic starting point for businesses is to use TweetDeck and CoTweet to monitor and respond to customers.” (Gaurav Mishra)

“Participate in offline tweetups and other initiatives to grow your network and make real connections with people.” (Gaurav Sikka)

“If you would like to un-follow someone, it’s always a good practice to tweet indicating why you are un-following one or a bunch of people — either be specific or keep it generic, based on the level of interaction you have had with them and the seriousness of the reason you un-following.” (Nikhil Nulkar)

“Interact with people and be responsive to their replies – both good and bad. Ignoring bad comments or criticism about your brand is not going to make it go away.” (Vaijayanthi)

Tweet Responsibly

“Always credit information that you are retransmitting by R/T @user or via @user.” (Gaurav Sikka)

“People who are celebrities, and can possibly be emulated should be diplomatic without losing the essence of one’s opinions.” (Gul Panag)

“Don’t ever tweet sensitive office information, act like the official spokeperson of the company, or abuse someone who may have a different opinion.” (Hrish Thota)

“If you’re a celebrity, don’t use Twitter as a platform to solely promote your body of work, rant about catfights, malign anybody, feed your narcissism. And of course, interacting/ responding to tweets is fab.” (Shirley D’Costa)

“Topics related to religion, politics, etc (basically the ones that are controversial) should be dealt with using utmost care and preferably avoided.” (Nikhil Nulkar)