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		<title>Overcoming Resistance To Change &#8211; Isn&#039;t It Obvious?</title>
		<link>http://www.gavrielshaw.com/post/3171/</link>
		<comments>http://www.gavrielshaw.com/post/3171/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 15:38:57 +0000</pubDate>
		<dc:creator>Gavriel Shaw</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[change initiatives]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[change resistance]]></category>
		<category><![CDATA[eli goldratt]]></category>
		<category><![CDATA[gavriel shaw]]></category>
		<category><![CDATA[isn't it obvious]]></category>
		<category><![CDATA[pot of gold]]></category>
		<category><![CDATA[rapid acceptance]]></category>
		<category><![CDATA[resistance to change]]></category>
		<category><![CDATA[theory of constraints]]></category>
		<category><![CDATA[toc]]></category>
		<category><![CDATA[white paper]]></category>

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    <dt class="tubepress_meta tubepress_meta_description">Description</dt><dd class="tubepress_meta tubepress_meta_description">The change resistance matrix that reveals how to overcome resistance to change, inspired by Eli Goldratt and his book &#34;Isn&#039;t It Obvious&#34;.</dd>
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<p>Hi this is Gavriel Shaw, and I want to demonstrate how to overcome resistance to change&#8230;</p>
<p>Because, if your colleagues only saw what you saw&#8230;</p>
<p>Then you could really get things moving!</p>
<p><a  href="http://www.gavrielshaw.com/post/3171/" class="more-link">Read more on Overcoming Resistance To Change &#8211; Isn&#039;t It Obvious?&#8230;</a></p>
<img src="http://www.gavrielshaw.com/?ak_action=api_record_view&#038;id=3171&#038;type=feed" alt="" />

 <strong>Related posts on GavrielShaw.com:</strong> <ul>  <li style="clear: both;"> <a onClick="window.location='http://bte.tc/r8N'; return false;" href="http://www.gavrielshaw.com/post/1360/">The Power of Full Engagement by Jom Loehr and Tony Schwartz</a> <small>Notes from the book The Power of Full Engagement by Jom Loehr and Tony Schwartz. We live in digital time....</small> </li> <li style="clear: both;"> <a onClick="window.location='http://bte.tc/C5H'; return false;" href="http://www.gavrielshaw.com/post/1069/">Website marketing strategy consultancy</a> <small>My business is almost bankrupt. [Name withheld] is sitting with me and he tells me you can help. I hope...</small> </li> <li style="clear: both;"> <img src="http://www.organizedr.com/media/limits-tolerate-organize.jpg" class="imgbte" hspace="5" align="left" width="100" alt="limits-tolerate-organize.jpg" title="limits-tolerate-organize.jpg" border=0><a onClick="window.location='http://bte.tc/bVNH'; return false;" href="http://www.gavrielshaw.com/post/2494/">How Disorganized With Clutter Can You Tolerate?</a> <small>Cluttered and Disorganized? A big question is: How disorganized do you let life get until you feel 'right, that's it!...</small> </li> <li style="clear: both;"> <a onClick="window.location='http://bte.tc/cmhQ'; return false;" href="http://www.gavrielshaw.com/post/2836/">Interview with Copywriter / Internet Marketing Guru – Gavriel Shaw</a> <small>Dan Lew, my client from 2006 who I met whilst traveling in Thailand, interviewed me about marketing and copywritering which...</small> </li> <li style="clear: both;"> <a onClick="window.location='http://bte.tc/Ewj'; return false;" href="http://www.gavrielshaw.com/post/622/">The Di Silvestro Equation &#124; Correspondence with Julie Di Silvestro</a> <small>A little break from the norm... To begin, I have created a new page on process workflow. That page extends...</small> </li> </ul>]]></description>
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    <dt class="tubepress_meta tubepress_meta_runtime">Runtime</dt><dd class="tubepress_meta tubepress_meta_runtime">2:12</dd>
    <dt class="tubepress_meta tubepress_meta_views">Views</dt><dd class="tubepress_meta tubepress_meta_views">20</dd>
    <dt class="tubepress_meta tubepress_meta_description">Description</dt><dd class="tubepress_meta tubepress_meta_description">The change resistance matrix that reveals how to overcome resistance to change, inspired by Eli Goldratt and his book &quot;Isn&#039;t It Obvious&quot;.</dd>
</dl>
</div></p>
<p>Hi this is Gavriel Shaw, and I want to demonstrate how to overcome resistance to change&#8230;</p>
<p>Because, if your colleagues only saw what you saw&#8230;</p>
<p>Then you could really get things moving!</p>
<p>Right?</p>
<p>Well here’s what most managers and influencers miss&#8230;</p>
<p>The Obvious.</p>
<p>This simple matrix reveals why people often resist change, and illustrates the pretty darn obvious solution for&#8230;</p>
<h2>How to ensure that your change initiatives gain rapid acceptance &#8212; without resistance.</h2>
<p><a  href="http://www.gavrielshaw.com/wp-content/uploads/overcoming-resistance-to-change-matrix.png" class="thickbox no_icon" rel="gallery-3171" title="overcoming-resistance-to-change-matrix"><img class="alignright size-full wp-image-3172" title="overcoming-resistance-to-change-matrix" src="http://www.gavrielshaw.com/wp-content/uploads/overcoming-resistance-to-change-matrix.png" alt="" width="393" height="237" /></a></p>
<ul>
<li>Top left box is the pot of gold, where change is perceived as beneficial.</li>
<li>Top right box shows accident crutches&#8230; where change is seen as having potential risks and burdensome effort.</li>
<li>Bottom left is the magical mermaid of any ‘creature comforts’ that already exist without making any changes.</li>
<li>And bottom right are the alligators that exist without change that cause problems, fears, frustrations, etc for people right now.</li>
</ul>
<p>And with that matrix, the solution of overcoming resistance to change becomes obvious.</p>
<p>Although I didn’t say it’s easy&#8230;</p>
<p>First you must understand what comforts exist for people not to take action. (the mermaids)</p>
<p>You need greater leverage, so you identify problems that actually exist without change that could be eliminated WITH change. (the alligators)</p>
<p>Plus you identify other positive benefits of making the change. (the pot of gold)</p>
<p>And finally, you need solutions to any potential risks of making change.</p>
<ol>
<li>Demonstrate the gains.</li>
<li>Eliminate the pains.</li>
<li>Reduce perception of current comforts.</li>
<li>Emphasise perception of current dis-comforts.</li>
</ol>
<p>Baring those 4 factors in mind will help you put together an irresistible change offer.</p>
<p>Isn’t It Obvious?</p>
<p>I recommend Eli Goldratt’s book by that title. Here&#039;s his company&#039;s video on the subject of change resistance from which I took the above matrix:</p>

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    <dt class="tubepress_meta tubepress_meta_views">Views</dt><dd class="tubepress_meta tubepress_meta_views">4,128</dd>
    <dt class="tubepress_meta tubepress_meta_description">Description</dt><dd class="tubepress_meta tubepress_meta_description">People resist change! Really? Check this out...
Script: Dr. Eliyahu M. Goldratt, Ilan Eshkoli.
Voices: Joseph Fackenheim, Simon Shocket, Mitch Clyman.
Recorded at: Gal Kol Studios, Bnei Brak.
Animation: Sharon Shimoni.
Sound editor: Noam Shpiegler.
Files Conversions: Nadav gal.</dd>
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<p><img class="alignright size-full wp-image-3173" title="team-performance" src="http://www.gavrielshaw.com/wp-content/uploads/team-performance.png" alt="" width="237" height="337" /><strong>You can also get my white paper:</strong></p>
<h2>“How To Invisibly Force Your Team Into Maximum Performance”</h2>
<h2><a  title="team performance white paper" href="http://www.gavrielshaw.com/team/" target="_blank">www.gavrielshaw.com/team</a></h2>
<img src="http://www.gavrielshaw.com/?ak_action=api_record_view&id=3171&type=feed" alt="" />

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