Real-time omnichannel shopper and consumer insights

Numerator Insights' new Psychographics report helps you market to people, not just demographics. Leverage a single, on-demand platform to understand consumers and shoppers at a deeper level with insight into their attitudes, interests, opinions, and purchase behaviors -- so you can make better business decisions.

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Our Clients

Connecting Path + Purchase Intelligence

Numerator uniquely connects omnichannel purchase data (via the InfoScout OmniPanel™) with comprehensive path data to reveal how share of attention turns into share of market.

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Strength in (Our) Numbers

15

^x

more shopping trips recorded than legacy panels

i

by Numerator’s InfoScout OmniPanel

$90

⁺

billion in annual measured ad spending catalogued

i

by Numerator Advertising (formerly Competitrack)

445

retailers for which promotions are captured and tracked

i

by Numerator Promotions (formerly FeatureVision)

80

⁺

million online product listings recorded daily

i

by Numerator Pricing (formerly 360pi)

Our Story

At Numerator, we enable deeper connections with consumers and elevate your top line. Learn more about the reasons behind changing the company name to Numerator.

Who We Are

Numerator has broken down its own data silos to better provide clients with a true omnichannel perspective, creating a long-awaited link between the shopping journey and the actual purchase outcome.