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	<title>Gemma Petrie</title>
	
	<link>http://www.gemmapetrie.com</link>
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		<title>UX Book Club Chicago</title>
		<link>http://feedproxy.google.com/~r/GemmaPetrie/~3/pz9TTByZ6ao/</link>
		<comments>http://www.gemmapetrie.com/2012/01/29/ux-book-club-chicago/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 19:04:55 +0000</pubDate>
		<dc:creator>Gemma Petrie</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.gemmapetrie.com/?p=743</guid>
		<description><![CDATA[I&#8217;ve been missing the Champaign-Urbana UX Book Club, so I decided to take over the Chicago chapter! The Chicago UX Book Club was founded in 2009 by Gabby Hon. She decided to take a break from organizing and has passed on the reins. We will be organizing meetings through our Meet-Up page, but you can find [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-744" title="uxbookclubchicago_logo" src="http://www.gemmapetrie.com/wp-content/uploads/2012/01/uxbookclubchicago_logo.gif" alt="" width="158" height="149" /></p>
<p>I&#8217;ve been missing the <a href="http://www.meetup.com/UXBookClubCU/">Champaign-Urbana UX Book Club</a>, so I decided to take over the Chicago chapter!</p>
<p>The Chicago UX Book Club was founded in 2009 by Gabby Hon. She decided to take a break from organizing and has passed on the reins. We will be organizing meetings through <a href="http://www.meetup.com/UXChicago/">our Meet-Up page</a>, but you can find more information on the <a href="http://uxbookclubchicago.org/">UX Book Club Chicago website</a> and by following us on <a href="https://twitter.com/#!/uxbookchicago">Twitter</a>.</p>
<p>Join us for monthly discussions and the opportunity to interact with students and professionals looking to share their passion and knowledge of UX, IA, UI, IxD, etc.  Each month, we will choose a book or article to read and discuss. You don&#8217;t have to read the book to attend &#8212; just come with an open mind and an interest in the subject. We are also open to discussion suggestions and presentations by members related to their own UX research, writing, and professional expertise.</p>
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		<title>“Fleeting Little Universes of Delight”</title>
		<link>http://feedproxy.google.com/~r/GemmaPetrie/~3/hLycVzEAZCU/</link>
		<comments>http://www.gemmapetrie.com/2012/01/27/fleeting-little-universes-of-delight/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 14:47:02 +0000</pubDate>
		<dc:creator>Gemma Petrie</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.gemmapetrie.com/?p=733</guid>
		<description><![CDATA[Last night I had the pleasure of attending my first Chicago Women Developers Meetup to hear Marcin Wichary of the Google Doodle team give a talk on building doodles. Marcin has worked on memorable Google doodles like PAC-MAN and Jules Verne. Marcin centered his talk around some of the tension inherent in user experience design: Oversight vs. Freedom Embracing [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-734" title="verne-hp" src="http://www.gemmapetrie.com/wp-content/uploads/2012/01/verne-hp.jpg" alt="" width="569" height="190" /></p>
<p>Last night I had the pleasure of attending my first <a href="http://www.meetup.com/WomanDevelopers/">Chicago Women Developers</a> Meetup to hear <a href="http://www.aresluna.org/">Marcin Wichary</a> of the Google Doodle team give a talk on building doodles. Marcin has worked on memorable Google doodles like <a href="http://www.google.com/doodles/30th-anniversary-of-pac-man">PAC-MAN</a> and <a href="http://www.google.com/doodles/jules-vernes-183rd-birthday">Jules Verne</a>.</p>
<p>Marcin centered his talk around some of the tension inherent in user experience design:</p>
<p>Oversight vs. Freedom<br />
Embracing Familiarity vs. Habitually Trying New Things<br />
Looking Forward vs. Looking Back<br />
Code That Feels Nice vs. Code That Gets the Job Done<br />
Art vs. Technology</p>
<p>Marcin hopes that the, &#8220;fleeting little universes of delight&#8221; that the Google Doodle team creates will get people excited about what&#8217;s possible on the web today and inspire people to use tools in ways that weren&#8217;t originally envisioned. They treat the Google home page as a place for fun and exploration, not a platform to show off. It&#8217;s about using new technologies to &#8220;do something that will delight the user.&#8221;</p>
<p>It was a great talk. If you missed it, check out <a href="http://www.youtube.com/watch?v=ttavBa4giPc&amp;hd=1">Marcin&#8217;s talk</a> on Google PAC-MAN from Google IO.</p>
<p>(Image Credit: <a href="http://www.google.com/doodles/finder/2012/All%20doodles">Google</a>)</p>
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		<title>Library School</title>
		<link>http://feedproxy.google.com/~r/GemmaPetrie/~3/SjzLrLDn2tY/</link>
		<comments>http://www.gemmapetrie.com/2012/01/11/library-school/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 22:33:09 +0000</pubDate>
		<dc:creator>Gemma Petrie</dc:creator>
				<category><![CDATA[MLIS]]></category>

		<guid isPermaLink="false">http://www.gemmapetrie.com/?p=719</guid>
		<description><![CDATA[Two years ago, I sat unhappily in my office at a Chicago nonprofit and wondered what was next. I had spent the better part of my working life committed to social service endeavors, but the last few years had really put my idealism to the test. I decided to apply to the University of Illinois [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Window by Gemma Petrie (Pro Bono Baker), on Flickr" href="http://www.flickr.com/photos/dumin/6555075655/"><img class="aligncenter" src="http://farm8.staticflickr.com/7020/6555075655_4334e85352_z.jpg" alt="Window" width="640" height="427" /></a></p>
<p>Two years ago, I sat unhappily in my office at a Chicago nonprofit and wondered what was next. I had spent the better part of my working life committed to social service endeavors, but the last few years had really put my idealism to the test. I decided to apply to the <a href="http://www.lis.illinois.edu/">University of Illinois Graduate School of Library &amp; Information Science</a> and I&#8217;m happy to report that this was an excellent decision. Here are some highlights (I&#8217;m sure I will be adding to this list):</p>
<p style="padding-left: 30px;">-I was lucky to receive one of a fleeting number of Graduate Assistantships where I worked with Professors Jim Evans and Joyce Wright to manage an extensive <a href="http://www.library.illinois.edu/funkaces/acdc">agricultural communication archive</a> in exchange for reduced tuition.</p>
<p style="padding-left: 30px;">-I had the opportunity to work as a reference librarian in a <a href="http://www.library.illinois.edu/funkaces/">University of Illinois Library</a> where I learned the valuable lesson that traditional reference work is not for me.</p>
<p style="padding-left: 30px;">-I met dozens of fascinating people and new friends.</p>
<p style="padding-left: 30px;">-I took 15 classes over four semesters with a number of excellent instructors. (Straight A&#8217;s &#8211; too!)</p>
<blockquote style="padding-left: 30px;"><p><em>Information Organization &amp; Access</em><br />
<em>Reference &amp; Information Services</em><br />
<em>Administration &amp; Use of Archival Materials</em><br />
<em>Rare Book &amp; Special Collection Librarianship</em><br />
<em>Foundations of Information Processing (Python Programming)</em><br />
<em>Introduction to Databases</em><br />
<em>E-Government</em><br />
<em>Libraries, Information &amp; Society</em><br />
<em>Practicum &#8211; Sears Taxonomy &amp; User Experience</em><br />
<em>Geographic Information Systems</em><br />
<em>Applied Business Research (Knowledge Management &amp; Competitive Intelligence)</em><br />
<em>Independent Study &#8211; User Experience </em><br />
<em>RAW Photography (Art &amp; Design Department)</em><br />
<em>Interfaces to Information Systems</em><br />
<em>Metadata in Theory &amp; Practice</em></p></blockquote>
<p style="padding-left: 30px;"><em></em>-I spent my winter break last year working for the <a href="http://www.ala.org/">American Library Association</a> where I had the opportunity to manage content strategy projects for two divisions.</p>
<p style="padding-left: 30px;">-I attended the American Library Association Annual Conference in New Orleans, LA where I learned a lot and had an amazing time hanging out with <a href="http://juliaannapollack.blogspot.com/">Julia</a>, Ron, Will &amp; Jeanne.</p>
<p style="padding-left: 30px;">-I ran the spring <a href="http://illinoismarathon.com/">Illinois Marathon</a> and beat my previous PR by over 13 minutes.</p>
<p style="padding-left: 30px;">-I had the opportunity to spend the spring working with the <a href="http://ux.sears.com/category/user-experience/">Sears Taxonomy &amp; User Experience</a> department as a practicum student where I learned a ton and got to know the awesome  <a href="http://www.jennyjenny.org/">Jenny B.</a> better.</p>
<p style="padding-left: 30px;">-I spent the summer drinking beers in the sunshine and discussing user experience research with <a href="http://www.melindamillermedia.com/blog/">Melinda </a>and our great advisor <a href="http://jennyemanuel.com/">Jenny E</a>.</p>
<p style="padding-left: 30px;">-I helped found the first Champaign-Urbana <a href="http://www.meetup.com/UXBookClubCU/">UX Book Club</a> with Melinda, Meghan &amp; Dan. I learned a lot from all of the members and it pushed me to read some great material.</p>
<p style="padding-left: 30px;">-I got to take my first art class since middle school. (Thanks for taking a chance on me, Professor Scott!)</p>
<p style="padding-left: 30px;">-I lived in a beautiful house with two great roommates and friends, Meghan and Maria.</p>
<p style="padding-left: 30px;">-I started bike commuting for the first time since I lived in Portland.</p>
<p style="padding-left: 30px;">-I enjoyed some incredible summer bike rides with library friends, thanks to the Bikes &amp; Beers club Andrew founded.</p>
<p style="padding-left: 30px;">-I made sure to visit Mirabelle Bakery and the Urbana Farmers Market frequently.</p>
<p style="padding-left: 30px;">-Had an amazing time in Ann Arbor meeting the marvelous <a href="http://teambeers.net/">Beers</a> and working in the incredible <a href="http://www.clements.umich.edu/longone-archive.php">Janice B. Longone Culinary Archive</a> over my spring break.</p>
<p style="padding-left: 30px;">-Ran the <a href="http://www.bourbonchase.com/">Kentucky Bourbon Chase</a> relay with Nick and nearly a dozen new, awesome friends.</p>
<p><span style="text-decoration: underline;"><strong>Hooray! I&#8217;m officially a librarian!</strong></span></p>
<p>(And I have a job &#8211; more on that soon!)</p>
<img src="http://feeds.feedburner.com/~r/GemmaPetrie/~4/SjzLrLDn2tY" height="1" width="1"/>]]></content:encoded>
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		<title>Remote Research</title>
		<link>http://feedproxy.google.com/~r/GemmaPetrie/~3/Hv7ZEv_IQCE/</link>
		<comments>http://www.gemmapetrie.com/2011/11/09/remote-research/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 03:54:50 +0000</pubDate>
		<dc:creator>Gemma Petrie</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[UX Book Club]]></category>

		<guid isPermaLink="false">http://www.gemmapetrie.com/?p=407</guid>
		<description><![CDATA[Bolt, N., &#38; Tulathimutte, T. (2010). Remote Research. Brooklyn, N.Y: Rosenfeld Media. 266 pages. We selected Remote Research for discussion at the November UX Book Club CU event. Nate Bolt is the president of Bolt &#124; Peters, an interaction research and design firm. Tony Tulathimutte has left the world of user experience research and is [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.worldcat.org/oclc/526742350"><img class="aligncenter size-medium wp-image-408" title="rr" src="http://www.gemmapetrie.com/wp-content/uploads/2011/11/rr-200x300.jpg" alt="" width="200" height="300" /></a><strong></strong></p>
<p><strong>Bolt, N., &amp; Tulathimutte, T. (2010). <em>Remote Research</em>. Brooklyn, N.Y: Rosenfeld Media. 266 pages.</strong></p>
<p>We selected <a href="http://rosenfeldmedia.com/books/remote-research/">Remote Research</a> for discussion at the November <a href="http://www.meetup.com/UXBookClubCU/">UX Book Club CU</a> event. <a href="http://boltron.com/">Nate Bolt</a> is the president of <a href="http://boltpeters.com/">Bolt | Peters</a>, an interaction research and design firm. <a href="http://tonytula.com/">Tony Tulathimutte</a> has left the world of user experience research and is now a fiction writer. This book is written for a broad audience, but primarily for readers who already have a general understanding of how conventional user research works.</p>
<p>Remote research is user experience research that is conducted through the phone and internet rather than in person. Bolt and Tulathimutte explain how to organize, recruit, and run moderated and unmoderated remote research studies. The book includes a thoughtful and necessary discussion on privacy and consent, methods of analysis, and remote research tools. You can find <a href="http://remoteresear.ch/tools/">a similar list</a> on the Remote Research website.</p>
<p>My initial assumption going into this book was that Remote Research would be a cheap way to include a large number of test participants in a study. Interestingly, Bolt and Tulathimutte argue that remote research is not necessarily cheaper. Our UX book club wondered if this assertion was partially a symptom of an agency-only perspective. While this seems like a sensible claim for a commercial researcher billing clients for their time, it seemed to us that remote research would in fact be a cheaper method for an academic researcher trying to get the most out of their grant money, for example. One of our UX Book Club members is currently designing a research study that will require remote research methods. It was interesting to discuss the practical considerations with her as it related to her upcoming project.</p>
<p>The most convincing argument in favor of remote research is that this method is able to intercept test participants while they are performing tasks of interest. By catching users in their natural environment as they are performing a task flow they intended to pursue anyway, remote research allows for more authentic insight into the user experience. Similarly, remote research allows researchers to test participants all over the world, rather than just a new batch of local residents.</p>
<p>This book convinced me that remote research is something every UX professional should be learning about. There&#8217;s no question that the future of user research will incorporate many of these methods. However, the main issue I have with remote research is part of its largest selling point &#8211; What type of user would agree to participate in a study in the middle of a frustrating experience? How many non-tech savvy people will be interested in the added challenge of navigating a remote test? How can you be confident in the integrity of your test sample? Of course, these aren&#8217;t new issues in user research. Similar things could be said about participants in traditional testing. (Is it an issue that all our participants are free on a Tuesday morning? &#8211; for example.) Yet, I want to believe that there is something important about in-person research. That observing facial expressions provides unique insight. That greeting a participant and talking them through a study provides valuable information about how humans interact with technology, in a way that impersonal communication does not. Though, perhaps I&#8217;m reading more into in-person user research than I should be.</p>
<p>For more information on the topic, check out the Bolt | Peters <a href="http://remoteresear.ch/">Remote Research website</a>, this 2010 article by Kyle Soucy in UX Matters titled, &#8220;<a href="http://www.uxmatters.com/mt/archives/2010/01/unmoderated-remote-usability-testing-good-or-evil.php">Unmoderated Remote Usability Testing: Good or Evil?</a>&#8221; and <a href="http://library.iasummit.org/speakers/kyle-soucy/">Soucy&#8217;s 2011 IA Summit talk</a> by the same name.</p>
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		<title>Student Status</title>
		<link>http://feedproxy.google.com/~r/GemmaPetrie/~3/k4o1w1OkP7A/</link>
		<comments>http://www.gemmapetrie.com/2011/10/06/student-status/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 20:25:08 +0000</pubDate>
		<dc:creator>Gemma Petrie</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.gemmapetrie.com/?p=275</guid>
		<description><![CDATA[My December graduation date is arriving quickly. Since this is the last time in my life I expect to be a student, I&#8217;m hoping to take advantage of any associated perks before I receive my diploma (and read all the library articles I can). Some of the best include: Adobe: Up to 80% off software. [...]]]></description>
			<content:encoded><![CDATA[<p><a title="September in Champaign by Gemma Petrie (Pro Bono Baker), on Flickr" href="http://www.flickr.com/photos/dumin/6118462317/"><img class="aligncenter" src="http://farm7.static.flickr.com/6090/6118462317_1c4cca4cc9_z.jpg" alt="September in Champaign" width="640" height="427" /></a><br />
My December graduation date is arriving quickly. Since this is the last time in my life I expect to be a student, I&#8217;m hoping to take advantage of any associated perks before I receive my diploma (and read all the library articles I can). Some of the best include:</p>
<p><a href="http://www.adobe.com/education/students/">Adobe</a>: Up to 80% off software. <a href="http://www.amazon.com/gp/student/signup/info"><br />
Amazon</a>: Free Amazon Prime (free 2-day shipping).<br />
<a href="http://www.apple.com/education/">Apple</a>: Education discounts on hardware and software.<br />
<a href="http://www.axure.com/buy">Axure</a>: Popular wireframing and rapid prototyping software. Good students (3.0 GPA or higher) receive a free license.<br />
<a href="http://www.lyricopera.org/education/college-students.aspx">Lyric Opera</a>: Discounted tickets to Chicago opera.<br />
<a href="http://www.ala.org/ala/membership/aladues/duespersonal/index.cfm"> Professional Organizations</a>: Many, like the ALA, offer steep discounts to students on membership dues and conferences.<br />
<a href="https://webstore.illinois.edu/"> WebStore</a>: Free and discounted software. UI-specific, but many universities have something similar.</p>
<p>Anything else I shouldn&#8217;t miss?</p>
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		<title>Community Fabrication Lab</title>
		<link>http://feedproxy.google.com/~r/GemmaPetrie/~3/FvmVQUulUMo/</link>
		<comments>http://www.gemmapetrie.com/2011/10/04/community-fabrication-lab/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 21:51:16 +0000</pubDate>
		<dc:creator>Gemma Petrie</dc:creator>
				<category><![CDATA[Places]]></category>

		<guid isPermaLink="false">http://www.gemmapetrie.com/?p=264</guid>
		<description><![CDATA[I had the opportunity to tour the Champaign-Urbana Community Fab Lab this afternoon. This amazing resource is part of a network of digital fabrication labs around the world. SocioTechnical Systems Professor Betty Barrett gave us a tour of the facility. The lab is primarily operated by volunteer staff and is open to anyone in the [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Fab Lab  by Gemma Petrie (Pro Bono Baker), on Flickr" href="http://www.flickr.com/photos/dumin/6212633220/"><img class="aligncenter" src="http://farm7.static.flickr.com/6034/6212633220_07a000db96_z.jpg" alt="Fab Lab " width="640" height="427" /></a></p>
<p>I had the opportunity to tour the <a href="http://cucfablab.org/">Champaign-Urbana Community Fab Lab</a> this afternoon. This amazing resource is part of a network of <a href="http://fab.cba.mit.edu/">digital fabrication labs</a> around the world. SocioTechnical Systems Professor Betty Barrett gave us a tour of the facility. The lab is primarily operated by volunteer staff and is open to anyone in the community. In addition to open-source software work stations and a huge variety of tools, the lab also houses impressive machinery including a <a href="http://www.flickr.com/photos/dumin/6212612592">Roland Servo Desktop Vinyl Cutter</a> and an <a href="http://www.flickr.com/photos/dumin/6212087327/">Epilog Helix 350 Laser Engraver</a>.</p>
<p><a title="Fab Lab  by Gemma Petrie (Pro Bono Baker), on Flickr" href="http://www.flickr.com/photos/dumin/6212631012/"><img class="aligncenter" src="http://farm7.static.flickr.com/6215/6212631012_f689780652_z.jpg" alt="Fab Lab " width="640" height="427" /></a></p>
<p>A few things I learned:</p>
<p>-The laser engraver doesn&#8217;t require extremely advanced design skills or obscure file formats. It uses PDF files (exclusively) to engrave areas up to 12&#8243; x 18.&#8221; Users must determine the size, speed, and frequency of the laser. An initial test run is always conducted on cardboard to ensure an acceptable final product. You can read more about this machine on the <a href="http://cucfablab.org/book/epilog-helix-350-laser-engraver">Fab Lab CU site</a>.</p>
<p>-<a href="http://inkscape.org/">Inkscape</a> is an open source scaleable vector graphics editor that is popular in the lab (SVG file format).</p>
<p>-It&#8217;s possible to make <a href="http://www.wired.co.uk/magazine/archive/2011/09/play/steel-goes-superlight">inflatable steel furniture</a> (not in the lab, I just thought this was neat).</p>
<p>-The lab occasionally hosts workshops. I&#8217;m disappointed that I&#8217;ll be missing their <a href="http://cucfablab.org/blog/blue-platter-saturday-wearables">workshop on wearables</a> this weekend (there is still space, if you want to sign up). We were able to check out the amazing textiles they ordered from <a href="http://www.inventables.com/">Inventables</a>, like <a href="http://www.inventables.com/technologies/temperature-sensitive-polyester-fabric-purple-to-pink">temperature sensitive polyester</a>, <a href="http://www.inventables.com/technologies/conductive-elastic-fabric">conductive elastic fabric</a>, and <a href="http://www.inventables.com/technologies/metallic-mesh-fabric">glass fiber metallic mesh</a>.</p>
<p><a href="http://cucfablab.org/">Fab Lab</a><br />
Art Annex 2<br />
1301 South Goodwin Avenue<br />
Urbana, IL 61801</p>
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		<title>Storytelling for User Experience</title>
		<link>http://feedproxy.google.com/~r/GemmaPetrie/~3/XHJ67UPgeXs/</link>
		<comments>http://www.gemmapetrie.com/2011/10/04/storytelling-for-user-experience/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 21:04:19 +0000</pubDate>
		<dc:creator>Gemma Petrie</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[UX Book Club]]></category>

		<guid isPermaLink="false">http://www.gemmapetrie.com/?p=256</guid>
		<description><![CDATA[Brooks, K., &#38; Quesenbery, W. (2010). Storytelling for User Experience. Brooklyn, N.Y: Rosenfeld Media. 320 pages. We selected Storytelling for User Experience for discussion at the October UX Book Club CU event. Kevin Brooks is a researcher at Motorola Labs and a professional storyteller. Whitney Quesenbery is a user researcher and usability expert. This book is written [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.worldcat.org/oclc/690105355"><img class="aligncenter size-medium wp-image-258" title="SFUX" src="http://www.gemmapetrie.com/wp-content/uploads/2011/10/SFUX-199x300.jpg" alt="" width="199" height="300" /></a></p>
<p><strong>Brooks, K., &amp; Quesenbery, W. (2010).<em> Storytelling for User Experience</em>. Brooklyn, N.Y: Rosenfeld Media. 320 pages.</strong></p>
<p>We selected <a href="http://rosenfeldmedia.com/books/storytelling/">Storytelling for User Experience</a> for discussion at the October <a href="http://www.meetup.com/UXBookClubCU/">UX Book Club CU</a> event. <a href="http://xenia.media.mit.edu/~brooks/">Kevin Brooks</a> is a researcher at Motorola Labs and a professional storyteller. <a href="http://wqusability.com/">Whitney Quesenbery </a>is a user researcher and usability expert. This book is written for a broad audience and would appeal to both designers and researchers.</p>
<p>It&#8217;s no secret that <a href="http://www.gemmapetrie.com/archives/category/books">I tend to enjoy</a> books published by Rosenfeld Media. They are well-organized, beautifully designed, and generally provide concise and clear treatment on timely topics. While I&#8217;m glad I read this book, if I hadn&#8217;t been leading a book club discussion on the material I probably would not have finished it. In the first nine chapters Brooks &amp; Quesenbery make a compelling case for using stories throughout the user experience design process &#8211; from communicating specific requirements to design teams to using stories to craft usability tasks. In the remaining six chapters the authors provide detailed instructions on how to create stories &#8211; discussing elements like perspective, plot, and delivery. Embedded within the main text are stories and anecdotes from the authors and other UX professionals. While some of the information contained in the later chapters is useful, I expected a book with more detail on how to use stories in user experience research, not a primer on basic story structure. I think this book could have benefited from stronger editing and could have 150 pages shorter.</p>
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		<title>Search Analytics for Your Site</title>
		<link>http://feedproxy.google.com/~r/GemmaPetrie/~3/-IyHkYQvTxg/</link>
		<comments>http://www.gemmapetrie.com/2011/09/30/search-analytics-for-your-site/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 01:55:48 +0000</pubDate>
		<dc:creator>Gemma Petrie</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[UX Book Club]]></category>

		<guid isPermaLink="false">http://www.gemmapetrie.com/?p=247</guid>
		<description><![CDATA[Rosenfeld, L. (2011). Search Analytics for Your Site. Brooklyn, N.Y: Rosenfeld Media. 224 pages. We selected Search Analytics for Your Site for discussion at the first UX Book Club CU event in September. This book by Louis Rosenfeld, co-author of Information Architecture and founder of Rosenfeld Media, will appeal to anyone that works with a searchable [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.worldcat.org/oclc/741509854"><img class="aligncenter" title="SAFYS" src="http://www.gemmapetrie.com/wp-content/uploads/2011/08/SAFYS-198x300.jpg" alt="" width="198" height="300" /></a></p>
<p><strong>Rosenfeld, L. (2011). <em>Search Analytics for Your Site</em>. Brooklyn, N.Y: Rosenfeld Media. 224 pages.</strong></p>
<p>We selected <a href="http://rosenfeldmedia.com/books/searchanalytics/">Search Analytics for Your Site</a> for discussion at the first <a href="http://www.meetup.com/UXBookClubCU/">UX Book Club CU</a> event in September. This book by Louis Rosenfeld, co-author of <a href="http://www.gemmapetrie.com/archives/146">Information Architecture</a> and founder of <a href="http://rosenfeldmedia.com/">Rosenfeld Media</a>, will appeal to anyone that works with a searchable website or intranet. Rosenfeld persuasively argues that organizations are sitting on mountains of useful data in search logs, yet few are analyzing this valuable source of information. Search log data can be used to better understand who your users are. This data comes directly from users, highlights user expectations for your site, and best of all describes user activity in the their own words. The book provides a clear and concise introduction to search analytics along with recommendations for interpreting this data to improve your site. Rosenfeld also provides an informative introduction on how to retrieve and understand search logs. This book is a quick read and is packed with useful information. I highly recommend it to anyone working with searchable websites.</p>
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		<title>Attention</title>
		<link>http://feedproxy.google.com/~r/GemmaPetrie/~3/JP7SpoAoEuc/</link>
		<comments>http://www.gemmapetrie.com/2011/08/24/attention/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 03:53:23 +0000</pubDate>
		<dc:creator>Gemma Petrie</dc:creator>
				<category><![CDATA[MLIS]]></category>

		<guid isPermaLink="false">http://www.gemmapetrie.com/?p=212</guid>
		<description><![CDATA[My first substantive post to this website garnered a bit of attention back in June. At the time I was reading Information Architecture for the World Wide Web and becoming increasingly disillusioned by the lack of relevant course offerings in my program. My short post was picked up by none other than Peter Morville himself: This exchange [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Yashica Electro 35 mm by Gemma Petrie (Pro Bono Baker), on Flickr" href="http://www.flickr.com/photos/dumin/5676745299/"><img src="http://farm6.static.flickr.com/5027/5676745299_de98b24dd5_z.jpg" alt="Yashica Electro 35 mm" width="640" height="427" /></a></p>
<p>My <a href="http://www.gemmapetrie.com/archives/76">first substantive post</a> to this website garnered a bit of attention back in June. At the time I was reading <a href="http://www.gemmapetrie.com/archives/146">Information Architecture for the World Wide Web</a> and becoming increasingly disillusioned by the lack of relevant course offerings in my program. My short post was picked up by none other than <a href="http://semanticstudios.com/about/">Peter Morville</a> himself:</p>
<blockquote><p><img class="size-full wp-image-216 alignnone" title="tweet" src="http://www.gemmapetrie.com/wp-content/uploads/2011/08/tweet.jpg" alt="" width="353" height="142" /></p></blockquote>
<p>This exchange sparked the beginning of a conversation with some GSLIS administrators and I&#8217;m hoping to get involved with the Curriculum Committee this fall. In July, the <a href="http://www.libraryjournal.com/">Library Journal</a> referenced my post in the article <a href="http://www.libraryjournal.com/lj/home/891081-264/putting_the_ux_in_education.html.csp">Putting the UX in Education | The User Experience and Office Hours</a> by <a href="http://www.walkingpaper.org/">Aaron Schmidt</a> &amp; <a href="http://tametheweb.com/about-michael-stephens/">Michael Stephens</a>. They write,</p>
<blockquote><p>&#8220;User experience (UX) thinking was born at information schools but hasn’t found a home in many libraries. Why not? The answer is simple. Many LIS programs haven’t integrated UX coursework into their curricula, and libraries suffer as a result&#8230;.  LIS schools reviewing curricula may want to shift some of the focus placed on materials and process to user needs, behavior, and creating experience.&#8221;</p></blockquote>
<p>They go on to recommend specific coursework (like interpreting and employing user research and usability testing), while suggesting that elements of UX should be part of the overall LIS curriculum.</p>
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		<title>UX CU</title>
		<link>http://feedproxy.google.com/~r/GemmaPetrie/~3/xdobvPYux_I/</link>
		<comments>http://www.gemmapetrie.com/2011/08/23/ux-cu/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 18:06:19 +0000</pubDate>
		<dc:creator>Gemma Petrie</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[UX Book Club]]></category>

		<guid isPermaLink="false">http://www.gemmapetrie.com/?p=183</guid>
		<description><![CDATA[Do you live, work, or study in the Champaign-Urbana area? Do you have an interest in user experience, information architecture, user interfaces, or a related field? Join us for monthly UX Book Club discussions and the opportunity to interact with students and professionals looking to share their passion and knowledge of UX, IA, UI. Find [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.meetup.com/UXBookClubCU/"><img class="aligncenter size-full wp-image-184" title="uxcu" src="http://www.gemmapetrie.com/wp-content/uploads/2011/08/uxcu.png" alt="" width="400" height="400" /></a></p>
<p>Do you live, work, or study in the Champaign-Urbana area? Do you have an interest in user experience, information architecture, user interfaces, or a related field?</p>
<p>Join us for monthly UX Book Club discussions and the opportunity to interact with students and professionals looking to share their passion and knowledge of UX, IA, UI.</p>
<p>Find us on <a href="http://www.meetup.com/UXBookClubCU/">Meetup</a>!</p>
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