Gen Y Marketing Podcast

Gen Y Marketing Podcast - Episode 100 Final Episode

Jake@Nudgemarketing.com.au (Nudge Marketing) — Sat, 6 Aug 2011 20:17:00 -0700

In mid 2007 Nat, Jake and Paul sat down to record the first Gen Y Marketing Podcast. Four years later they sat down one last time to record their 100th and final episode.

On behalf of everyone who has been involved in the show we would like to say a big thank you for listening, we hope you have enjoyed it, we certainly have.

So for one last time - On this weeks show:-

Julia roberts ad doesn't brush up http://www.guardian.co.uk/media/2011/jul/27/loreal-julia-roberts-ad-banned

Microsoft apologies for tweet http://www.theage.com.au/technology/technology-news/microsoft-apologises-for-amy-winehouse-tweet-20110726-1hxle.html

dominos pizza tracker http://www.marketingmag.com.au/news/dominos-pizza-takes-gets-social-in-times-square-welcomes-criticism-5747/

http://mashable.com/2011/07/25/dominos-comments-times-square/

how to trick ladies into liking you http://www.marketingmag.com.au/news/speaking-to-the-ladies-5607/

Cigarette green washing http://www.usatoday.com/money/advertising/2011-07-26-green-cigarette-ads_n.htm

Upskirting ramatazz http://mumbrella.com.au/up-skirting-complaints-against-razzmatazz-thrown-out-by-ad-standards-53873

http://mumbrella.com.au/the-tool-shop-ad-banned-for-objectifying-women-53552

Campains that work (or don’t work)

Talking vaginas http://www.39online.com/entertainment/onlinedish/kiah-online-dish-summers-eve-talking-vagina-ad-campaign-story,0,3379725.story

Harpic men sorry

http://mumbrella.com.au/harpic-says-sorry-for-male-toilet-habits-53639

Gen Y Marketing Podcast - Episode 99

Jake@Nudgemarketing.com.au (Nudge Marketing) — Sat, 23 Jul 2011 19:01:00 -0700

SECOND LAST EPISODE EVER!

Yes that's right you read that correctly, after 4 and a bit years we have decided to finish up the podcast. For those of you saying to yourself "this is just the sort of publicity stunt I would expect from these hacks" I can assure you that this is a rare moment of honesty. For those of you who have heard the rumour that the show is being taken off the air by the Australian Communications and Media Authority, you will need to speak to our legal team.

ON this weeks show:-

Trainvertising http://www.theage.com.au/victoria/metro-has-super-idea-to-make-more-money-20110718-1hlpc.html#poll

Police News

billboard http://www.heraldsun.com.au/news/more-news/graphic-billboards-the-latest-campaign-tool-in-police-pay-battle/story-fn7x8me2-1226094350536

tweets http://www.theage.com.au/technology/police-kick-own-goal-with-tweets-20110714-1heqw.html

Dominos flash mob http://mumbrella.com.au/dominos-stages-hawaiian-themed-flash-mob-52159

Buying can reducing giving http://www.psychologytoday.com/blog/ulterior-motives/201107/buying-can-reduce-giving

Nab honest vids and ad http://mumbrella.com.au/nab-changes-tack-from-the-break-up-to-focus-on-honesty-52230

http://mumbrella.com.au/nab-rolls-out-honesty-experiments-ads-52635

PlentyofSyph http://www.salon.com/life/sex_education/?story=/mwt/feature/2011/06/29/stds

Milk fixes womens problems http://www.news.com.au/business/oh-man-battle-of-sexes-looms-in-milk-wars/story-e6frfm1i-1226097028617

Campains that work (or don’t work)

Feet ad http://www.youtube.com/watch?v=f1jddczahXA&feature=player_embedded

Hungry Jacks ad http://www.youtube.com/watch?v=pfzfxFTHsKg&feature=related

Gen Y Marketing Podcast - Episode 98

Jake@Nudgemarketing.com.au (Nudge Marketing) — Sat, 9 Jul 2011 16:54:00 -0700

If you have ever asked yourself the question "why cant I find a podcast that takes forigen language commercials and re-records them with terribly bad english overdubs?" then boy do we have a podcast for you this week!

News Stories

KFC potholes http://www.mentalfloss.com/blogs/archives/26019

Mother-in-law PR stunt or not http://www.heraldsun.com.au/technology/mum-in-law-from-hell-email-was-it-just-a-pr-stunt/story-fn7celvh-1226086847268

Google+ launch http://www.engadget.com/2011/06/28/google-launches-all-out-social-networking-assault-with-google/

JT all up in Myspace http://www.theage.com.au/technology/technology-news/how-justin-timberlake-plans-to-make-myspace-cool-again-20110704-1gxtp.html

Luna park wrist band thing http://mumbrella.com.au/lunar-park-sydney-uses-wristbands-and-social-media-to-boost-visitor-engagement-51639

Harvey norman attack ad censored http://mumbrella.com.au/harvey-norman-attack-ad-censored-by-commercials-advice-51438

Nandos sassy not sleazy http://mumbrella.com.au/nando%E2%80%99s-%E2%80%98little-hotties%E2%80%99-campaign-sassy-not-sleazy-50971

mums distrust stuff http://marketingmag.com.au/articles/news/5467/mamas-know-best-and-distrust-healthcare-advertising/

Campains that work (or don’t work)

H2Oh! http://www.youtube.com/watch?v=cjU7tXZH_1o&feature=player_embedded

Coles down down http://www.youtube.com/watch?v=gGY1QFEmyQk

Gen Y Marketing Podcast - Episode 97

Jake@Nudgemarketing.com.au (Nudge Marketing) — Sat, 25 Jun 2011 20:24:00 -0700

There is a saying we have around the Gen Y Marketing studio, and that is "When you can't get Paul West, get Paula Abdul".

On this weeks show:-

Vodafone google curse http://www.theage.com.au/technology/technology-news/vodafones-google-curse-20110621-1gcvn.html

Bus Ads http://www.marketingmag.com.au/articles/news/5357/bus-ads-do-they-capture-attention-and-keep-it-/

Catch up ads not as good as traditiona ads on tc http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=21422&Title=Catch_up_adverts_not_as_effective_as_traditonal_ones_on_TV

Kogan launches ad about listening to social media feedback http://mumbrella.com.au/kogan-were-always-listening-to-social-media-feedback-49692

http://www.techau.tv/blog/kogan-wants-you-to-know-they-are-listening-to-social-media/

How to win Kelloggs business? Twitter. http://mumbrella.com.au/keep-left-wins-kelloggs-twitter-pitch-contest-49139

Farmer beats billboard ad ban http://www.express.co.uk/posts/view/253934/Farmer-beats-ad-ban-by-painting-sheep

Dove tells you ht you might have ugly...underarms

http://online.wsj.com/article/SB10001424052748703696704576223112705412404.html?mod=WSJ_hpp_MIDDLE_Video_Top

http://www.okclips.com/tv-ads/Dove-Underarm-Beauty-Treatment-tv-ad-26955/

Campains that work (or don’t work)

IKEA radio ad http://mumbrella.com.au/monkeys-jay-grey-and-eardrum-pick-up-radio-lions-49942

Mcdonalds coffee sorry ads http://mcdonalds.com.au/#/mccafe_our-coffee

http://www.news.com.au/business/mcdonalds-customers-brew-up-a-stink-over-coffee/story-e6frfm1i-1226066890309

Gen Y Marketing Podcast - Episode 96

Jake@Nudgemarketing.com.au (Nudge Marketing) — Sat, 11 Jun 2011 23:35:00 -0700

So it would seem the words we were looking for were in fact:-

She stepped off the bus (The Venga Bus I believe) out into the city streets,

Just a small town girl with her whole life packed in a suitcase by her feet.

Win Big, Mama's fallen angel. Lose big, liven out her lies.

Just another shining example of the Gen Y Marketing Podcast's commitment to accuracy in journalism.

On this weeks show:-

Carbon tax ads http://www.heraldsun.com.au/news/more-news/cate-blanchetts-carbon-promo/story-fn7x8me2-1226064788618

Safe sex ads to be reinstated http://www.brisbanetimes.com.au/queensland/safe-sex-ads-to-be-reinstated-20110601-1ff7u.html

Eninem loses it over audi ad http://theage.drive.com.au/motor-news/eminem-loses-it-over-audi-ad-20110609-1ftue.html

Paypal launches redbubble review http://www.smartcompany.com.au/legal/20110602-paypal-launches-redbubble-investigation-over-hipster-hitler-listing.html

cba seeds campaign http://thefinancialbrand.com/18734/commonwealth-bank-community-seeds-facebook-giveaway/

Gen Z blah blah http://mumbrella.com.au/gen-z-the-conservative-ethical-generation-48727#more-48727

Zachary Martinez in the news http://www.news.com.au/national/defence-review-teams-sex-controversy/story-e6frfkvr-1226060003731

Campains that work (or don’t work)

Rabbo direct http://www.youtube.com/watch?v=sYjHt31tvgs&feature=player_embedded

CGU http://www.youtube.com/watch?v=w02cz3dCZrs

Gen Y Marketing Podcast - The Lost Years

Jake@Nudgemarketing.com.au (Nudge Marketing) — Sun, 29 May 2011 00:38:00 -0700

I know what your thinking. "I knew these guys were pretty lazy when it came to their research but being so lazy they don't even record a podcast, well that's just taking things a bit far!".

The fact of the matter is, we have had a few things come up over the last week or so that has meant we couldn't record a show this week. But don't despair, we will be back in a couple of week for another.....gen y.....marketing.....podcasssssssst"

(in the mean time, if the lack of Nat's usual inappropriate statements is leaving you feeling a little empty, friend of the show Zac Martin has stepped up to fill the void. Great work Zac!)

Gen Y Marketing Podcast - Episode 95

Jake@Nudgemarketing.com.au (Nudge Marketing) — Sun, 15 May 2011 01:18:00 -0700

Hi Nat's mum. Thanks for the feedback, look forward to reading your scathing review on iTunes in the coming weeks.

On this weeks show:-

Matt Moran boil over http://www.smh.com.au/entertainment/tv-and-radio/aria-on-an-f-string--why-matt-moran-really-boiled-over-20110510-1egme.html

Facebook group urges advertisers to boycott bolt report http://mumbrella.com.au/facebook-group-urges-advertisers-to-boycott-the-bolt-report-45912

Generation C?? http://www.theage.com.au/technology/technology-news/say-hello-to-generation-c-the-coupon-shopaholics-20110430-1e1wu.html

Websites cave over auto refreash http://www.theaustralian.com.au/business/media/websites-cave-in-to-agencies-over-auto-refreshing/story-e6frg996-1226048032197

beome an organ donor http://adland.tv/ooh/organ-donor-foundation-only-chance-get-inside-print-belgium

Branson gives virgin a new name http://www.theage.com.au/business/branson-gives-virgin-a-new-name-20110503-1e6h5.html

General Pants ad backlack censor http://news.ninemsn.com.au/national/8246242/general-pants-ad-censored-after-shopper-backlash

Campains that work (or don’t work)

Irish Children http://www.youtube.com/watch?v=cdHb6I0kSiM&feature=player_embedded

Schweppes http://www.buzzfeed.com/poutine/uma-thurman-in-new-schweppes-commercial-10u6

Gen Y Marketing Podcast - Episode 94

Jake@Nudgemarketing.com.au (Nudge Marketing) — Sat, 30 Apr 2011 15:39:00 -0700

Editing out all the bits that in retrospect we probably shouldn't have said is a fine idea, but then who would bother downloading a 4 minute podcast?

On this weeks podcast:-

Not hot enough: airline's bikini model ad banned http://www.smh.com.au/travel/travel-news/not-hot-enough-airlines-bikini-model-ad-banned-20110428-1dy45.html#ixzz1Kp5KnReh

HULU to shake up Oz TV market http://www.theage.com.au/technology/technology-news/hulu-to-shake-up-aussie-tv-market-20110421-1dpq3.html

Free ads offered by Nine to make up for ratings tumble http://www.theaustralian.com.au/business/media/free-ads-offered-by-nine-to-make-up-for-ratings-tumble/story-e6frg996-122604057781

Tampon Ad http://mumbrella.com.au/johnson-johnson-ad-tampons-should-not-feel-like-sandpaper-44761#more-44761

Tobacco Ad misleading http://www.smh.com.au/national/tobaccofunded-ad-campaign-misleading-20110426-1dv4m.html

Amazon launches cheaper ad sponsored kindle http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=20851&Title=Amazon_launches_cheaper,_ad_sponsored_Kindle

Mother sues over pic in abortion ad http://www.reuters.com/article/2011/04/27/us-newyork-billboard-idUSTRE73Q8LU20110427

Campains that work (or don’t work)

NRMA IT http://www.youtube.com/watch?v=_Ej7P0WkkX0&feature=player_embedded

Big M ad - http://www.youtube.com/watch?v=hjQN1TH81Q0

Gen Y Marketing Podcast - Episode 93

Jake@Nudgemarketing.com.au (Nudge Marketing) — Sun, 17 Apr 2011 02:36:00 -0700

If we just spent a little less time talking about Aaron Neville and Lynda Rondstadt and a little more time talking about Gen Y Marketing then maybe, just maybe, we would have a little more industry cred... Just sayin.

On this weeks show:-

Pokies Ad under fire http://www.adnews.com.au/news/clubs-australia-under-fire-over-ad-campaign

http://www.youtube.com/watch?v=R8CtHtY-3cg&feature=player_embedded

Strepsils on the radio http://mumbrella.com.au/talkback-stations-tricked-into-strepsils-plugs-44041

SEO reputation Management http://www.smartcompany.com.au/internet/20110411-vetting-prospective-staff-made-harder-as-seo-company-helps-job-seekers-bury-unfavourable-online-mentions.html

Kraft create ads based on tweets http://mashable.com/2011/03/29/kraft-mac-cheese-ad-conan/

Social Media keeping executives up at night http://www.theaustralian.com.au/business/media/net-users-logged-on-21-hours-a-week/story-e6frg996-1226036913878

20% discount for life for a tatttoo http://www.thecampussocialite.com/get-marc-ecko-tattoo-get-20-discount-for-life-seriously/

No Twitter at the logies http://www.theage.com.au/entertainment/tv-and-radio/twitterati-left-in-limbo-by-logies-ban-on-mobiles-20110411-1db47.html

Campains that work (or don’t work)

Realistic defense force recruiting ad http://www.youtube.com/watch?v=upZMwKfucEQ&feature=youtu.be

Phili Cheese Ad http://mumbrella.com.au/philadelphia-urges-women-to-eat-creamy-foods-shamelessly-43688#more-43688

Gen Y Marketing Podcast - Episode 92

Jake@Nudgemarketing.com.au (Nudge Marketing) — Fri, 1 Apr 2011 05:52:00 -0700

Just so we are clear, that whole thing about dead prostitutes is a joke.

On this weeks show:-

The Beer Wars http://www.abc.net.au/local/stories/2011/03/23/3171121.htm

http://www.heraldsun.com.au/business/in-the-black/beer-not-the-new-milk-in-price-wars/story-e6frfinf-1226026985885

Bank competition viewed as a stunt http://www.heraldsun.com.au/business/bank-competition-war-a-publicity-stunt-customers/story-e6frfh4f-1226029357452

UM bans video ads with Fairfax until autoplay ends http://mumbrella.com.au/um-bans-video-ads-with-fairfax-until-autoplay-ends-43212

Make up Ad without digital airbrushing. Shock! http://style.popcrunch.com/make-up-for-ever-releases-worlds-first-unairbrushed-foundation-ad/

Facebook testing instant ads based on status updates http://www.smartcompany.com.au/internet/20110325-facebook-testing-instant-ads-feature-based-on-user-status-updates.html

Rivers ad campaign 'a deadly deal for women' http://www.theage.com.au/victoria/rivers-ad-campaign-a-deadly-deal-for-women-20110323-1c5yo.html

KFC Mantime and VIP Offer fuck up http://mumbrella.com.au/kfc-apologises-to-customers-over-promotion-for-the-double-43080

Campains that work (or don’t work)

Merina commercial http://www.youtube.com/watch?v=fHMsUd7cpOE

Skittles http://www.youtube.com/watch?v=eDlaJlb1ezg

Gen Y Marketing Podcast - Episode 91

Jake@Nudgemarketing.com.au (Nudge Marketing) — Sun, 20 Mar 2011 00:01:00 -0700

Whilst we do have an "explicit" tag on our podcast and have done for quite some time, I feel the need this week to add an extra warning for you this listener. For those of you who don't wish to listen to Nat's views on below the equator grooming issues, you may find some parts of this podcast disturbing (I certainly did)..

On this weeks show:-

Facebook to offer movie rentals http://www.theaustralian.com.au/business/news/facebook-to-offer-movie-rentals/story-e6frg90o-1226018117931

Entendres are OK according to ASB http://mumbrella.com.au/its-okay-to-get-pork-on-your-fork-rules-asb-41294

http://mumbrella.com.au/essential-beauty-ad-banned-for-excessive-foliage-references-41386

Big Brands taking over online Retail http://www.smartcompany.com.au/retail/20110314-big-brands-taking-over-online-retail-new-figures-show.html

Iran to compete in Olympics despite zion complaints http://www.bbc.co.uk/news/uk-1272416

Times Square Video Screen Hack is Marketing Campaign For Movie http://www.urlesque.com/2011/03/17/times-square-video-screen-hack-fake/

Juicyfruit unicorn thing http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146629

Kids, stopp throwing fruit away http://mumbrella.com.au/ad-featuring-kids-throwing-away-fruit-banned-by-watchdog-41219#more-41219

Campains that work (or don’t work)

Smartwater http://www.youtube.com/watch?v=Rc47LcvIxyI

Toyota ad http://www.toyota.com.au/toyota/promise

Gen Y Marketing Podcast - Episode 90

Jake@Nudgemarketing.com.au (Nudge Marketing) — Sat, 5 Mar 2011 15:47:00 -0800

This week we welcome our guests Oxycontin, Vicodin and Adderal. We you you will all make them feel welcome...

Dymocks does a Nandos on Boarders and A&R vouchers http://www.marketingmag.com.au/articles/news/4787/dymocks_pays_up_for_borders_and_angus_robertson_vouchers/

Hollywood has had its fill of Apple brand placements http://www.networkworld.com/community/blog/hollywood-has-had-its-fill-apple-brand-placem

Google MYOB free website giveaway! http://www.gizmodo.com.au/2011/03/google-and-myob-give-away-free-website-and-domain-name-hosting-for-businesses/

KFC dumps finger lickin' good slogan http://www.watoday.com.au/business/marketing/finger-lickin-good-slogan-kicks-the-bucket-after-60-years-20110221-1b22e.html

Facebook winning display ad revenue from Google http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=20477&Title=Facebook_winning_the_display_revenues_from_Google

TV ad makes aboriginals look like gang members http://www.abc.net.au/news/stories/2011/02/22/3145318.htm?section=justin

What's that on your ass? Oh, it's just an ad impression on your skin http://www.geekosystem.com/advertisements-pressed-onto-legs-bench/

http://208.109.178.148/files/print/2011/Feb/34724_Superette_Short_Shorts.jpg

Campains that work (or don’t work)

Hungry Jacks http://www.youtube.com/watch?v=5TCZYHlyjk0&feature=player_embedded

Marriage equity http://www.starobserver.com.au/news/2011/02/14/marriage-tv-campaign-launched/44328

Gen Y Marketing Podcast - Episode 89

Jake@Nudgemarketing.com.au (Nudge Marketing) — Fri, 18 Feb 2011 22:05:00 -0800

Hey! Commonwealth Bank! Blogs are counted as social media right? Well that being the case we think you are terrible, and being that you are SOOO concerned about getting in touch with disgruntled customers so you can "provide customer support and outcomes" then you should probably give us a call. Our number is 0406 575 339.

On this weeks show..

nab break up campaign http://www.theage.com.au/business/nab-ads-put-noses-out-of-joint-20110214-1atq0.html

http://www.theage.com.au/business/nab-serenades-shoppers-as-bank-wars-get-personal-20110215-1av4o.html

http://mumbrella.com.au/nab-escalates-war-on-its-rivals-with-video-stunts-39562

Controversial Superbowl Ads http://blogs.wsj.com/venturecapital/2011/02/08/as-groupon-defends-its-super-bowl-ad-homeaway-apologizes/

Bank threatens staff with sack over social media comments http://www.theaustralian.com.au/news/nation/bank-threatens-staff-with-sack-over-social-media-comments/story-e6frg6nf-1226000454432

Chanel 7 promo a little bit of a rip off http://www.heraldsun.com.au/sport/afl/channel-7-afl-promo-remarkably-similar-to-nba-campaign/story-e6frf9jf-1226001486639

Apple iAds twice as effective as TV ads for Campbell's Soups http://www.appleinsider.com/articles/11/02/03/apple_iads_twice_as_effective_as_tv_ads_for_campbells_soups.html

Gold Cosat Real Estate agents...nothing else needs to be said http://brisbanetimes.domain.com.au/real-estate-news/a-new-low-for-real-estate-agents-as-underwear-models-brought-in-20110212-1arjk.html

Ad free Times Square http://www.desktopmag.com.au/news/an-ad-free-times-square/

Campains that work (or don’t work)

Smoking http://www.threebillion.com/a-good-anti-smoking-ad/?utm_source=the+threebillion+project&utm_campaign=e47e4e896b-RSS_EMAIL_CAMPAIGN&utm_medium=email

Gen Y Marketing Podcast - Episode 88

Jake@Nudgemarketing.com.au (Nudge Marketing) — Sat, 5 Feb 2011 23:27:00 -0800

With the film "The Kings Speech" set to clean up at the Oscars this year, I feel the need to set the story straight on a couple of things. We have been inundated with questions of recently asking everything from "is Nat's speech impediment the same kind that King George the VI's suffered from?" to "Is it true Nat turned down the role of King George the sixth in the movie?". To set your minds at rest people, we had nothing to do with this particular film but you can look forward to our upcoming release entitled "The lispy guy from the Gen Y Marketing Podcasts first episode" which tells as similar story but just different enough to avoid any copyright infringements.

Taco Bell flips the script http://i.huffpost.com/gen/242169/TACO-BELL-MEAT-BEEF-LAWSUIT-NEWSPAPER-ADS.jpg

http://www.latimes.com/health/boostershots/la-heb-taco-bell-ingredients-20110202,0,408198.story

Two ad censorship stories http://www.theage.com.au/business/media-and-marketing/google-accused-of-papering-over-ads-20110131-1ab6w.html

http://www.salon.com/life/football/index.html?story=/news/feature/2011/01/31/fbn_union_ad_rejected

Con the fruiterer steps on Sam Kekovich's Australia day turf

http://mumbrella.com.au/con-the-fruiterer-steps-onto-kekovichs-australia-day-turf-38616

Facebook to let advertisers republish post http://news.yahoo.com/s/ap/20110126/ap_on_hi_te/us_tec_facebook_ads

Comic to live in Macy's Window http://mashable.com/2011/01/21/macys-birbiglia/

Campains that work (or don’t work)

Vodafone make a difference http://mumbrella.com.au/vodafone-promotes-its-400000-charity-initiative-38631

Days of our lives product placement http://www.thedenveregotist.com/news/national/2010/november/15/days-our-lives-uses-ultra-sly-product-placement

Gen Y Marketing Podcast - Episode 87

Jake@Nudgemarketing.com.au (Nudge Marketing) — Sun, 23 Jan 2011 15:26:00 -0800

After a whole month of not doing the show over christmas the Gen Y Marketing podcast returns for a new year with even more misinformation, shoddy journalism and Raymond Babbitt style ranting. This week Nat, Paul and Jake are joined by a somewhat annoying microphone buzzing noise for the first few minutes of the show, we would like to thank him for his contribution.

Retail GST on imports campaign http://www.smh.com.au/small-business/trends/backlash-on-retailers-calls-for-online-gst-20110105-19fgl.html

http://www.couriermail.com.au/news/national/internet-postings-pummel-gerry-harvey-over-online-shopping/story-e6freooo-1225983199204

http://mumbrella.com.au/online-shopping-tax-the-biggest-pr-fail-of-2011-already-38109

Pamela Anderson ad too sexy...why of course http://www.theage.com.au/travel/travel-news/pamela-anderson-advert-too-racy-for-hong-kong-airport-20101230-19ank.htm

Bing Lee flood donation backlash http://www.smh.com.au/technology/technology-news/bing-lee-bruised-by-queensland-flood-donation-backlash-20110112-19nl8.html?from=age_ft

Expedia to hand Facebook page to customers for competition http://mumbrella.com.au/expedia-facebook-page-competition-38343#more-38343

Spend on ringback tone ads to reach $780bn by 2015 http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=20094&Title=Spend_on_ringback_tone_ads_to_reach_$780bn_by_2015

Town of Speed to be named Speedkills http://mumbrella.com.au/town-of-speed-to-become-speedkills-in-safety-campaign-38217

Campains that work (or don’t work

aami new song ad http://www.youtube.com/watch?v=2yHd2FQ7Q1Y&feature=player_embedded

accidental pirate http://accidentalpirate.com.au/

Gen Y Marketing Podcast - Episode 87 Xmas

Jake@Nudgemarketing.com.au (Nudge Marketing) — Thu, 23 Dec 2010 20:43:00 -0800

Evergreen boughs that fill our homes
With fragrant Gen Y Marketing Podcastmas scents,
Hearts filled with the loving glow
That Gen Y Marketing Podcastmas represents;

Gen Y cookies, turkeys stuffed,
Festive holly berry,
Little faces bright with joy,
Loved ones being merry;

Parties, songs, beribboned gifts,
Silver bells that tinkle,
Gen Y Marketing Podcastmas trees and ornaments,
Colorful lights that twinkle;

Relatives waiting with open arms
To smile and hug and kiss us;
These are some of the special joys
That come along with Gen Y Marketing Podcast Christmas.

Gen Y Marketing Podcast - Episode 86

Jake@Nudgemarketing.com.au (Nudge Marketing) — Sat, 18 Dec 2010 18:31:00 -0800

Whilst very little is ever edited out of the shows we produce, every now and then someone says something so amazingly factually incorrect I feel the need to cut it before we post the show on itunes. During this weeks show Nat (always keen to show of his superior intellect) pointed out that in his mind when I edit 5mins from the Gen Y Marketing Podcast it removes 5 minutes from the lives of all our listeners.

I am pretty sure this breaks all the rules of the time space continuum BUT if any of you have, as Nat puts it "woken up naked with no shoes on, unsure how you got there" please let me know and I will stop making edits.

Oprah says Australia's $4Mil investment in Oprah pay off.

http://www.bloomberg.com/news/2010-12-12/oprah-pats-koala-arrives-in-sydney-in-3-million-push-for-u-s-tourists.html

HOW MUCH IS A TWEET WORTH http://mashable.com/2010/12/13/toyota-shareathon/

Traffic camera speeding lottery http://consumerist.com/2010/12/traffic-camera-enters-speed-limit-abiding-drivers-into-lottery.html

Air NZ cuts kiss scene from safety video http://www.theage.com.au/travel/travel-news/air-nz-cuts-gay-kiss-scene-from-safety-video-after-complaints-20101214-18vxc.html

mumbrella's 10 most complained about tv ads http://mumbrella.com.au/the-ten-most-complained-about-ads-of-2010-37589

Campains that work (or don’t work)

Road Saftey http://www.bestadsontv.com/ad/33148/Road-Safety-Car-For-Sale---Waitakere-City-Council

ING direct http://www.youtube.com/watch?v=HsQ4iGG5MFw&feature=related

Gen Y Marketing Podcast - Episode 85

Jake@Nudgemarketing.com.au (Nudge Marketing) — Fri, 3 Dec 2010 16:16:00 -0800

Have you ever wanted your business advertised on the Gen Y Marketing podcast? Probably not but this week the team show you just what we are capable of with a brand new segment!

Canda beats australia as worlds best brand http://www.theage.com.au/travel/travel-news/canada-beats-australia-to-be-named-worlds-best-brand-20101126-189ui.html

Tossers extra dry pisses of tooheys http://www.theage.com.au/victoria/no-dry-humour-in-tossers-tugofwar-20101127-18bjq.html

Marketers unhappy with award chasers http://mumbrella.com.au/marketers-unhappy-with-biased-award-hunting-digital-agencies-36483

l'oreal in trouble in sweeden http://www.theaustralian.com.au/business/media/loreal-could-face-150000-fine-for-misleading-facial-cream-advertisements/story-e6frg996-1225964354420

Google doubleclick lunches in Oz http://www.theaustralian.com.au/business/googles-doubleclick-ad-auction-launch/story-e6frg8zx-1225964138395

Qantas gets some twitter action http://mumbrella.com.au/qantas-twitter-a380-36598

consumers half as likely to trust ads on social media http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=19770&Title=Consumers_half_as_likely_to_trust_ads_on_social_media_sites

Campains that work (or don’t work)

Stevel Seagul campaign http://mumbrella.com.au/steven-seagal-fronts-carlton-dry-contest-36491

Doritos http://www.doritos.com.au/#/final3

Gen Y Marketing Podcast - Episode 84

Jake@Nudgemarketing.com.au (Nudge Marketing) — Sat, 20 Nov 2010 19:58:00 -0800

As you may have noticed we have taken a few weeks off doing the show to work on ~~our upcomming HBO Special~~ some other stuff, but we are indeed back with another Gen Y Marketing Podcast!

In this weeks show:-

Auto play videos are what customers want...err...ummm...no, they are a commercial reality. For now.

http://mumbrella.com.au/fairfax-video-pippa-leary-autorefresh-35878

http://mumbrella.com.au/fairfax-coo-autoplay-video-is-a-commercial-reality-for-now-35946#more-35946

Dan Murphys discount a fake http://www.theage.com.au/business/no-cheers-30-booze-discount-a-fake-20101118-17y7d.html

Do any tobaco companies want to sponsor this podcast http://www.theage.com.au/technology/technology-news/internet-cigar-fanciers-create-a-stink-20101116-17vz3.html

Now, Microsoft are mocking apple in videos http://news.cnet.com/8301-17852_3-20022698-71.html

Internet and TV at the same time http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=19611&Title=Dual_consumption_of_TV_and_online_on_the_rise

Sex.com sells http://news.cnet.com/8301-1023_3-20020429-93.html

Brand promoted bands http://www.omgwithemily.com/2010/10/beop-easiest-way-to-launch-band-have.html

Campains that work (or don’t work)

Choose your own adventure NHS condoms http://www.dailymail.co.uk/news/article-1329403/NHS-condoms-video-Porn-No-trying-encourage-teenagers-use-contraception.html

Areogaurd http://www.youtube.com/watch?v=dawizzgjpTA&feature=player_embedded

sound of one hand eating http://www.youtube.com/watch?v=QPO2M5m6g1Q&feature=player_embedded

Gen Y Marketing Podcast - Episode 83

Jake@Nudgemarketing.com.au (Nudge Marketing) — Sat, 9 Oct 2010 21:46:00 -0700

BIG HOLIDAY ANNOUNCEMENT!!! Ok well its not really that big, but if we have learnt anything from the advertising world it's to over state and under deliver on everything. This weeks Gen Y Marketing Podcast will be the last show for a few weeks. The 3 of us are working on another project over the next month or so and as a result wont be able to do our usual show. But don't despair, we will be back very soon to continue the usual inaccurate information and questionable research very soon. And now on with the show:-

Facebook – I like it on http://www.dotsperiod.com/1200/i-like-it-facebook-status-is-about-breast-cancer-awareness/

FritoLay bins the world's first biodegradable crisp bag... because it's too noisy http://www.dailymail.co.uk/news/article-1318110/FritoLay-bins-worlds-biodegradable-Sun-Chips-crisp-bag--noisy.html?ito=feeds-newsxml#ixzz11eHi5SpE

Defamation by algorithm http://www.theage.com.au/technology/technology-news/defamation-by-algorithm-google-found-guilty-of-libel-through-suggest-search-function-20100928-15vde.html

Netflix screws up its launch in Canada http://www.thestar.com/article/864617--netflix-stumbles-as-it-launches-in-canada

Nova pulls teddy bear in blender ad as views mistake it for puppy http://mumbrella.com.au/nova-pulls-teddy-bear-in-blender-ad-after-viewers-mistake-it-for-dog-34223

Scented billboards http://www.smh.com.au/business/media-and-marketing/making-you-hungry-well-it-makes-scents-20101002-161vz.html

Twitter feed inspires second kutcher sitcom http://www.beijingtoday.com.cn/blogger/twitter-feed-inspires-second-tv-sitcom

Campains that work (or don’t work)

Iphone4 http://www.youtube.com/watch?v=bCzzh-nexpg&feature=player_embedded

Microsoft double rainbow http://www.huffingtonpost.com/2010/09/02/microsoft-double-rainbow-ad_n_703509.html

T-hub http://mumbrella.com.au/telstra-calls-in-the-pumber-34193

Gen Y Marketing Podcast - Episode 82

Jake@Nudgemarketing.com.au (Nudge Marketing) — Sat, 25 Sep 2010 18:17:00 -0700

This weeks podcast... was a draw.

On this weeks show:-

Tens One basketball ad branded racist http://www.heraldsun.com.au/news/national/tens-one-hd-basketball-ad-branded-racist/story-e6frf7l6-1225925130638

Anti fast food ad angers mcdonalds http://www.news.com.au/business/anti-mcdonalds-ad-angers-fast-food-chain/story-e6frfm1i-1225923539974

Oz agencies terrible on mobiles http://mumbrella.com.au/australian-digital-agencies-miserable-mobile-failure-33428#more-33428

Outrage over big tobaccos campaign http://www.theage.com.au/national/outrage-over-big-tobacco-campaign-20100911-1562e.html

Brand new from Audi, the all new Audi Turd http://www.greencarreports.com/blog/1049196_oh-audi-how-could-you-the-french-like-electric-cars-but

Hillary Duff Gay PSA http://adweek.blogs.com/adfreak/2008/10/ads-straighten.html

most valuable global brands http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx

Did apple kill Newsdays ad http://news.cnet.com/8301-17852_3-20016901-71.html

Campains that work (or don’t work)

Kindle http://www.intomobile.com/2010/09/13/amazon-kindle-apple-ipad-commercial/

Samsung galaxy http://www.youtube.com/watch?v=lK7IzfLmyco

Gen Y Marketing Podcast - Episode 81

Jake@Nudgemarketing.com.au (Nudge Marketing) — Sun, 12 Sep 2010 00:30:00 -0700

I think Bryan Adams said it best when he wrote....

I got my first real Podcast
Bought it at the five-and-dime
Played 'til my ears bled
It was summer of 2009

Me and some guys from the Gen Y Marketing team
Had a podcast and we tried real hard
Paulie quit and Nathan got married
I shualda known we'd never get far

Oh when I lock back now
That was seemes to last forever
And if I had the choice
Ya - I'd always wanna be there
Those were the best episodes of my life

On this weeks show:-

Tweet cost swimmer Jaguar endorsement http://www.heraldsun.com.au/entertainment/confidential/gay-slur-costs-stephanie-rice-jaguar-sponsorship-deal/story-e6frf96x-1225914998070

UK to regulate all online marketing http://marketingmag.com.au/news/view/online-ads-to-be-regulated-in-uk-2371

Neuromarketing tested cover lifts sales for New Scientist http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=18797&Title=Neuromarketing_tested_cover_lifts_sales_for_New_Scientist

long slogans are better than short ones http://adage.com/columns/article?article_id=145755

Fairfax loses copyright case http://www.theaustralian.com.au/business/fairfax-loses-copyright-battle/story-e6frg8zx-1225915574372

Digital license plate ads http://www.digitaltrends.com/lifestyle/digital-ads-could-be-coming-to-california-license-plates/

Twitter to pomote marketers special offers http://www.techworld.com.au/article/352413/twitter_promote_marketers_special_offers?fp=4&fpid=19

Campains that work (or don’t work)

stop kids sexting http://www.heraldsun.com.au/news/national/video-launched-to-curb-teen-sexting/story-e6frf7l6-1225915280264

Optus - http://www.theage.com.au/technology/technology-news/oh-deer-accc-takes-action-over-optus-ad-with-supersonic-deer-20100908-150zj.html

Gen Y Marketing Podcast - Episode 80

Jake@Nudgemarketing.com.au (Nudge Marketing) — Fri, 27 Aug 2010 15:29:00 -0700

Australia's first hung parliament in 70 odd years has left many people wondering what the future holds for the countries political system. As the ballot counting continues it seems apparent that the power to choose who leads this country resides in the hands of 3 obscure independents who's decisions may well shape our nation over the next 3 years.

We know they have some crazy ideas, we know there is a risk in putting such power in the hands of so few. But ladies and gentlemen I would like you all to take a moment and be thankful that the three men that are charged with deciding the future of this country are not Jake, Nat and Paul from the Gen Y Marketing Podcast. Spend a minute and imagine what kind of drunken, hair brained ideas the Gen Y Marketing team would be trying to pass were they holding the country by the throat. My point? It could be much worse...

On this weeks show:-

Consumers choose entertaining ads http://www.marketingmag.com.au/news/view/fairfax-digital-says-consumers-choose-entertaining-ads-2343

Drive thru supermarkets in UK http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=18679&Title=Tesco_trials_first_‘drive-thru’_supermarket

Federers youtube hit http://www.theage.com.au/digital-life/digital-life-news/i-smell-a-rat-woodbridge-calls-out-federers-viral-youtube-hit-20100819-12rob.html?autostart=1

Sevens new digital TV station to target men Tens new channel to target the youth http://www.theage.com.au/entertainment/tv-and-radio/seven-targets-men-with-third-digital-channel-20100819-12ix1.html

http://www.heraldsun.com.au/entertainment/ten-turns-to-new-digital-multi-channel-called-eleven/story-e6frf96f-1225910270164

Sexy girl turns into demon http://izreloaded.blogspot.com/2010/08/sex-girl-turns-into-demon-in.html

Band pays public to listen to single http://www.theage.com.au/entertainment/music/band-pays-public-to-listen-to-single-20100813-122ju.html

Campains that work (or don’t work)

Kia http://www.youtube.com/watch?v=kFFz_MVSq5s&feature=pyv&ad=6349733225&kw=kia&gclid=CPSnsq3I1KMCFQK_bwodDGX2uw

Lumix http://www.youtube.com/watch?v=YPhoaOpOq_k&feature=player_embedded

Gen Y Marketing Podcast - Episode 79

Jake@Nudgemarketing.com.au (Nudge Marketing) — Sat, 14 Aug 2010 23:02:00 -0700

For most of us having trust in our medical practitioners is an important part of a healthy lifestyle. Nat of course holds the view that doctors are incapable of assessing a persons medication requirements and so are incapable of prescribing the correct dosage of pain killers. To correct this oversite Nat takes his doctors advice and adds a further 30-50% to ensure he is not under medicated after a medical proceedure. So for all you kids out there, listen to this weeks show and learn a valuable lesson... Yahoo answers cannot and should not trump 7 years of medical school when it comes to advice on how many pain killers to take ok? Good.

Libs google ads http://www.theage.com.au/technology/technology-news/threat-drives-libs-election-ad-campaign-down-the-googler-20100811-11z9w.html

British abortion ad cleared http://www.salon.com/life/broadsheet/2010/08/04/abortion_ad/index.html

fairfax should axe daily papers in Melb and syd? http://www.theaustralian.com.au/business/city-beat/axe-fairfax-media-daily-print-editions-to-boost-earnings-says-macquarie-analyst/story-e6frg9no-1225901059221

facebook say ad spend is booming http://news.cnet.com/8301-13577_3-20012641-36.html

Old ads for new tech http://www.unstage.com/2010/08/everything-ages-fast-vintage-social-networking-ads/

Minority report style billboards ready http://www.telegraph.co.uk/technology/news/7920057/Minority-Report-style-advertising-billboards-to-target-consumers.html

web users can choose what ads they want to watch http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=18552&Title=Web_companies_let_users_choose_what_ads_to_watch

do we care if viral stuff is made up http://thechive.com/2010/08/11/a-word-from-jenny-16-photos/

http://gawker.com/5609650/the-quitting-tale-that-suckered-the-whole-internet

http://www.boingboing.net/2010/08/10/hopa-girl-is-obvious.html

Campains that work (or don’t work)

QUIT http://keepquitting.org.au/

Honda Jazz Hipsters http://www.youtube.com/watch?v=Z5dIzY7yvRA

abc ad http://www.youtube.com/watch?v=s5G87fMVR0E&feature=player_embedded

Gen Y Marketing Podcast - Episode 78

Jake@Nudgemarketing.com.au (Nudge Marketing) — Sat, 31 Jul 2010 17:20:00 -0700

When we decided to take some time and look at political advertising in this weeks show the decision to invite former liberal leader Dr John Hewson seemed like a brilliant move. Unfortunately it seemed Dr Hewson had already been booked for the Gruen Transfer so instead we have Zac Martin from Pigsdontfly.com (and some other agency that I cant recall the name of right now) join us on the show. Zac has come a long way since his first appearance on the Gen Y Marketing podcast and I think you will agree his level of contempt for us is more in line with what it should be.

Old spice guy not helping sales...ummm, yeah he is

http://tv.yahoo.com/blog/despite-enormous-popularity-old-spice-guy-not-helping-sales--1403

http://adweek.blogs.com/adfreak/2010/07/hey-old-spice-haters-sales-are-up-107.html

Myspace rock n roll relaunch...again http://www.theage.com.au/technology/technology-news/struggling-myspace-plans-rock-and-roll-relaunch-20100726-10s8u.html

The Millenials Marketing podcast http://www.flowtown.com/blog/who-are-the-millennials

Cokes facebook porn campaign http://www.guardian.co.uk/media/2010/jul/21/facebook-dr-pepper-coca-cola

Who remembers sponsors http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=18450&Title=Public_unable_to_recall_World_Cup_sponsors

Blindfolded cat kicking ad not banned http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=18405&Title=Paddy_Power_blind_footballers_ad_escapes_red_card

Campains that work (or don’t work)

whitepages http://www.youtube.com/watch?v=tZuYu2rVCLg

labor http://www.youtube.com/watch?v=pyR2pu_pY_I

libs http://www.youtube.com/watch?v=-qudBB6haJw&feature=player_embedded