• Fierce advocate of the Sitecore brand and value proposition
• Represents Sitecore as a digital marketing evangelist at industry events, conferences, panels, etc.
• Stays ahead of digital marketing trends and engages in two-way dialog with prospects, customers, sales, partnership, and marketing teams to understand their needs and concerns
• Helps drive effective product and technology strategy development, marketing and sales enablement programs, customer success and go-to-market strategies
• Industry Advisor and Community builder
• Promotes design thinking, customer experience, digital marketing, and marketing technology thought leadership through various content platforms and initiatives
• Tries to listen more than he talks (not always successful)
Digital Customer Experience Evangelist // B2B Enterprise Account Executive
In my role as a consultative, self-directed B2B sales/business development executive with Sitecore, I lead enterprise B2B marketing technology sales engagements across the New York Metro area. Working with internal Sitecore teams and a global partner network, I help clients define and activate unique, immersive, and personalized customer experiences that foster deeper and more profitable relationships.
• Manage selling activities for enterprise accounts in the New York Metro DMA, delivering perpetual and subscription revenue against monthly, quarterly and annual targets
• Leverage 30+ years of digital business insights and teaching techniques to educate CMOs and other C-levels execs about marketing technology, specifically around content management, marketing automation, personalization, and e-commerce
• Coach customer stakeholders and build consensus for Sitecore solutions within their organization
• Negotiate B2B software agreements with large enterprise accounts with revenues of more than $1B
• Understand customer's marketing strategies to develop the highest impact plan for adopting Sitecore's technology
Sitecore is a global software development company committed to helping marketers own every customer experience. We provide a truly automated, flexible, and predictive customer experience management platform that seamlessly combines web content management with customer intelligence to drive real one-on-one engagement with every customer at every touchpoint.
Get a copy of "Context Marketing for Dummies" right here: http://bit.ly/1pAoCQT
#B2B #CMS #ContentManagementSystem #CustomerExperience #ContextMarketing #ContentMarketing #Personalization #Ecommerce #SocialMedia #DemandGeneration #DigitalTransformation #MobileMarketing #MarketingTechnology #Martech #MarketingAgility #DigitalMaturity #DigitalMarketing #DigitalStrategy
Husband, Dad, and Poppy
The De Libero Family
Being a husband to a great wife, a dad to 4 incredible kids, and Poppy to James Austin is my main gig in life. The rest of the stuff here [and a bunch I have left out] is just a hobby. Really.
"Carefully combine years of business, strategy, marketing, technology & digital transformation experience. Add innovation. Serves best when allowed to chill."
Digital Mindshare is like a large, well-equipped kitchen where I feed my entrepreneurial passion for cooking up business development, product development, consulting, publishing, teaching, training, and speaking on topics related to digital marketing. It is a company of one - just me. I build custom, hyper-focused teams as I need them.
I am having a blast exploring the “who, what, why, where, and how" of digital/interactive media and marketing technology while leading and managing change for people and organizations, across the enterprise, or around the world.
I work with progressive advertising agencies and brands to help define and activate new digital practices or make existing digital practices more effective, efficient, and profitable. My engagements on the brand side ensure that chief marketing officers and other executives within the organization get the results they expect [and need] from their agencies.
Social marketing and demand generation initiatives include developing and managing custom content platforms that help brands acquire, activate, and retain customers while also providing a way for those customers to amplify positive brand behavior.
Education and corporate training in the areas of digital marketing and marketing technology include "lunch and learn" executive sessions, team and skill-building seminars, custom training programs and more. Topics include:
- digital marketing strategy
- agile marketing
- social media and social business
- mobile marketing and applications
- marketing technology
- web, social, and performance analytics
- data analytics and analysis
- email marketing
- content strategy
- content marketing
- search engine optimization [SEO]
- search engine marketing [SEM]
- future trends in digital marketing
- digital demand generation
- business intelligence
Paul De Libero's Education
Investor and Portfolio Manager for Paul De Libero's undergraduate education as part of The Boston Conservatory at Berklee Musical Theater program.
Boston Conservatory at Berklee's musical theater program is recognized internationally for training leading artists on and off Broadway, on television, and in film. Working closely with a faculty comprising Broadway veterans and theater professionals, students receive rigorous training—in acting, dance, and voice—designed to develop them into well-rounded artists prepared to take on any role.
I take COMPLETE responsibility for Paul's creative and artistic talents. And no, you can't get free tickets to any Broadway shows in which he has a role (they'll all be lead roles, too).
Matthew De Libero's Education
Investment Manager for Matthew De Libero's undergraduate education as part of The Ohio State University Data Analytics program.
Data analytics is a uniquely interdisciplinary major with academic partnerships rarely found in other majors. Data analytics majors receive a Bachelor of Science (BS) degree from the College of Arts and Sciences through curricular partnerships with the College of Engineering, the College of Medicine and the Fisher College of Business. The major is jointly administered by the Department of Computer Science and Engineering and the Department of Statistics.
It is obvious to anyone who knows our family that he gets his smarts and analytical acumen from his mom. I'm a bystander, for sure.
Adjunct Instructor - Department of Strategic Communication, Marketing and Media Management Programs
Adjunct at New York University's School of Professional Studies, Division of Programs in Business. I teach several courses in the digital marketing program.
My work at NYU SCPS brings me in regular contact with wicked smart people from top agencies and brands from around the world, all with one thing in common - to get smarter about digital marketing. It continues to be an incredible experience for me. I can only hope to provide the students with as much value from our time together as I get from them.
Head of Digital Strategy, Digital Transformation Consultant, Customer Experience Evangelist
Digital Marketing and Business Transformation Consultant - partner with CIOs, COOs, CMOs, CxOs, and other business, marketing, and technology leaders to help them relentlessly focus their organization’s vision, models, and investments on serving the needs of the customer
Cross-Vertical SME - Function as consultative advisor in areas including customer-centered digital transformation, strategy, user-centered design, and technology; Engineer extraordinary experiences for global businesses and their customers at speed and at scale
Strategy Practice Development - Lead digital strategy and practice development (cross domain/vertical); Assist in the development of vertical and/or horizontal PoV's and (go-to-market) products
Account Development - Lead the strategic development of focus accounts, working with various internal teams and external partners to develop digital transformation opportunities, along with related go-to-market strategy (collateral, contact strategy, etc.)
Lead Nurture, Pre-Sales, and New & Organic Business Development Support - Support qualification and lead the strategic approach and deliverables for qualified digital transformation engagements
Strategic Engagement - Lead the strategic engagement of large-scale digital transformation programs, working with lead clients to drive their digital vision, leading and collaborating with sales, design, account teams, and external partners to ensure the delivery of agreed client business outcomes
Investments, Partnerships & Growth - Identify investments, partnerships and domains in which the business should seek growth opportunities; Mobilize business leaders, key departments, teams to build out new targeted business/growth platforms
Chief Strategy Officer, Head of Digital Strategy, Customer Experience Evangelist
In my role as Chief Strategy Officer, Head of Digital Strategy, and Customer Experience Evangelist, I was responsible for the strategic direction of the agency, managing business development, and managing the client services, digital strategy, analytics, and operations teams.
Senior Vice President, Director of Digital Strategy
As the Senior Vice President, Director of Digital Strategy, reporting to the Chief Strategy Officer as a member of the Strategic Planning, Connectivity & Analytics organization, I worked directly with the executive team, internal business unit owners, account service leaders and their teams and Mullen's clients across a wide range of verticals to develop, deliver, manage and support innovative digital strategy and programs including, but not limited to:
- display campaigns
- performance analytics
- social business
- mobile marketing
All-in-all, it's an integrated marketing geek's dream come true. AND, I had the pleasure of working with [and learning from] some of the smartest people in the biz.
Senior Vice President, Director of Strategic Marketing Technology
My charter as the Senior Vice President, Director of Strategic Marketing Technology, included:
- Leverage marketing technology to support customer intelligence, connectivity planning and customer activation initiatives;
- Provide ongoing updates on digital landscape/trends, competitive digital activities and new technology platforms;
- Identify technology-related revenue generating opportunities for Mullen; and
- Leverage relationships in the technology community to generate agency growth opportunities
In this role, I reported to the Chief Strategy Officer and served as a member of the Strategic Planning, Connectivity & Analytics organization within Mullen.
Founder, Chief Digital Officer
TXTEdge - Mobile Marketing Platform
TxtEdge was a mobile marketing technology venture I concepted and launched that provided a way for consumers looking for value and merchants looking for new (and repeat) customers with a way to communicate on a one-to-one basis, at the point of decision. Think mobile coupons meets Groupon meets Google Maps meets Foursquare - before smart phones were more popular than oxygen.
Within a few months of launching a proof-of-concept, TxtEdge was working with companies like Steinway Musical Instruments and The Brooklyn Cyclones, as well as small to medium businesses in many different verticals, to test the efficacy of mobile marketing strategies and campaigns - with great results.
Director Digital Technology - US Digital Marketing Group
In this role, I worked closely with my executive management peers and business and technology groups to help develop business, marketing and technology strategies and to identify opportunities and risks for delivering digital products and services.
This included the identification of competitive products and services, opportunities for innovation and assessment of marketplace obstacles/hurdles to business success. I was also an agent of change [and finally forced to take my dose of hemlock], sharing knowledge, mentoring and educating the organization's management, staff, partners, customers and stakeholders regarding technological vision, opportunities and challenges in the digital space.
Founder, Chief Digital Officer
Ambient Media, Inc.
In late 2001, I created the business model, technology blueprint and led the development and launch of an extensible, scalable, rich media-based narrowcasting network. My work included the development and deployment of a proprietary digital media scheduling/distribution platform and companion media player to allow for the efficient scheduling and delivery, playback and management of content over a private network.
The privately funded Ambient Media Network's digital out-of-home displays could be found in New York's Penn Station, small and mid-sized venues like bagel stores, golf courses, deli's, and more throughout the New York metro area.
Ambient Media subsequently raised a first round of funding and partnered with a small network of OB/GYN's, agencies and advertisers to launch a private digital out-of-home network that was a competitor to Accent Health. The Ambient Health Network provided patients in physician waiting rooms with health and fitness related content.
Thinking Pictures provided an opportunity for me to dive deep into the digital-out-of-home and digital marketing product development space. I had the privilege of working with some of the most interesting [I'll leave the definition of 'interesting' to your imagination, for sure] and smartest people I've ever met.
Our efforts at Thinking Pictures helped to define today's incarnation of digital-out-of-home using networked displays in public and private venues. I led various development teams to create the technology platform that ran our "smart" displays and the Thinking Pictures network.
These displays were incredibly functional, able to take action and play content based on what they "knew" about the people standing in front of them. The displays were equipped with card readers, motion sensors and more - a real "Minority Report" experience for movie theater patrons. We partnered with Shari Redstone and her National Amusements theater chain to deploy Thinking Picture's displays throughout the US.
Daniel Langlois, founder of Softimage Inc, a recognized leader in the fields of cinema and media creation for its digital technologies, and especially its 3-D computer animation techniques, was an early investor in Thinking Pictures and ardent supporter of our efforts.
Chief Technology Officer/Senior Vice President of Digital Strategy, SVP of Product Development
The brainchild of Tony Robbins, the self-help guru, Dreamlife’s mandate was to become the Web’s premiere destination for personal development. Dreamlife acquired Discovery Toys in 2001 and drastically altered its business model.
Systems and Network Engineering, Inc.
E-business consulting firm provided development services to public and private sector organizations in various industries including finance, new media, advertising and publishing.
DKB Financial Products Inc.
Provided first line technology support for front, middle and back office trading operations for this derivatives trading subsidiary of Japan's Dai-Ichi Kangyo Bank.
- Deployed commercial and internally developed proprietary systems designed to help trading, analyzing and managing a wide-range of vanilla and exotic OTC derivatives
- Worked with development team members to deploy and manage database technologies, including replication and backup
- Designed and deployed offsite disaster recovery facility that allowed the company to continue operations after the 1993 World Trade Center bombing
- Led the design, deployment and launch of DKBFP's London trading operation's technology infrastructure