Generate Business

How to make money selling ads on your blog?

2012-06-12T15:06:00.003-07:00

Sell ads on websites and blogs is probably one of the strategies commonly used by bloggers and webmasters. However, the vast majority of bloggers do not know how to make money selling ads, much less the strategies and rules to follow to get captivate the attention of advertisers. Many bloggers do not get a recurring stream of advertisers, which means that your ad units are often being occupied by affiliate programs to their own use. Then there are those bloggers who just starting a blog, place ads available for purchase at ridiculous prices of $ 5/month. What is common to both cases is that none of them are using the best strategies to derive maximum return on their areas of advertising.

Another point to be considered is that some advertising formats are no longer providing desired results to advertisers and bloggers. That happens naturally with the format of 125 × 125, which has to stop being used by many well-known blogs, and is being largely replaced by the format of 200 × 125 which we also decided to use the new layout of the school money. Being aware of these changes is very important, especially when your goal is to offer its advertisers the maximum profitability for the price they paid for the ad. If you can not guarantee this return, advertisers are unlikely to renew their ads on a monthly basis, which means you are losing money. Also, you should also take into account how long it takes a blog to become profitable, so they do not make mistakes of a beginner in their sales strategies.

When the money School began in February 2008, selling advertising was actually a utopia. The blog was not enough traffic to sell advertising yet, just as we did not consider this possibility even in the first instance. After about four months of the launch of the blog, we decided it was time to start selling advertising space. However, selling advertising on a blog takes us to a series of questions which we must be able to answer, namely:

Why I want to sell advertising
Is it too early to sell advertising?
The sale of advertising falls within the objectives of the blog?
I get enough traffic to attract advertisers for my blog?
The blog produces pages read enough to justify the investiment of the advertiser?
What values should I charge?

To answer all these questions, you need a lot of things into consideration, these points I would like to discuss in this article, which was based on the story of Keller Hawthorne in the article 'Sell Ad Space'.
This is the first article of a series on "How to sell advertising on your blog."

Getting the best ads for your Blog

2012-06-12T15:05:00.000-07:00

A blog without ads does not make any money, but a blog with ads weak, does not make much money and may even result in less than 1 click per 1000 impressions which demoralizes any blogger to continue working, or at least continue to show ads on the blog.

There are ways to get better ads for the blog:

Write longer posts. The advertising networks Google Adsense or contextual style Clicksor contextual use technology to determine which ads to show you the best in blog. The higher the post networks have more content and advertising for working context. Ideally posts with 500 to 1000 words.
Write concise posts. Each post should address only one issue. If the post is about biographies, it is inappropriate to talk about homes or motorcycles. This will shuffle the advertising networks. For a blogger to have an idea if the blog post is concise, must use a word count tool to see if the text does not deviate from the main theme.
Increase traffic to your blog. Advertising networks give more attention and importance to the blogs that receive thousands of visitors per day, because they will not be able to consider profitable to choose the best ads for blogs that do not receive a sufficient number of readers. Ideally, more than 10,000 unique visitors per day but this is difficult for a normal blog that receives at most a few day trips. However, if the blogger is seriously committed to the subject, should write as many posts about possible blog topic, with the highest quality, to increase the number of pages indexed by search engines, and how obviously increase the number of readers who visit the blog every day looking for new posts.

· The best of all is to become a premium publisher and get a team so dedicated to manually choose the best ads for the blog. This is virtually impossible for a single blogger, because to be premium publisher with Bidvertiser we have 5 million impressions per month and Google Adsense that number rises to 20 million. The blogger who achieve such a feat will win at home 6 digits per year, can therefore devote himself entirely to writing content for the blog.

How to take advantage of Google Adsense Premium

2012-06-12T15:03:00.001-07:00

It does not take 20 million page impressions a month to have access to premium ads from Google Adsense.

To do this simply write posts for any website to share revenue from Google Adsense and that is to be a premium publisher, as the case of site Hubpages.

With Hubpages can write about any subject, provided that complies with the terms of service of the site, and consequently we can make some money with Google Adsense channels.

It's easy just register an account on the site and start writing.

However recently the site has received less traffic and the amount of clicks and sales are going down almost weekly.

For my most recent experience is not worth working with this site, however we can say that it is interesting to make money with Adsense Premium ads.

There is another site with Google Adsense ads Premium, Squidoo, but the experience is almost equal to the Hubpages, the pages just do not get enough readers to make up the work of writing, although I have sold a few books with Squido on cycling.

Most bloggers get more profitable to write your own blog and use the normal Google Adsense ads.