RICK MATHIESON: GENWOW.COMtag:typepad.com,2003:weblog-3512432013-06-18T17:06:21-07:00What's Hot, Hip & Happening in Digital MarketingTypePadGenerationWowhttp://feedburner.google.com'The Wearable Movie': Coca-Cola Creates Animated Film Using Fans T-Shirts (Video)tag:typepad.com,2003:post-6a00d83455657e69e20191038002e9970c2013-06-18T17:06:21-07:002013-06-18T17:19:54-07:00Yet another reason Coca-Cola was named Creative Marketer of the Year at Cannes. This "Wearable Movie" concept, from Ogilvy and Psyop, is so simple and yet so true to the nature of the brand. What I like about it is...Rick Mathiesonhttp://mathieson.typepad.com/genwow/2013/06/the-the-wearable-movie-coca-cola-animated-film-uses-fans-t-shirts-video.htmlHuggies Makes It So Dad's Pregnant, Too (Video)tag:typepad.com,2003:post-6a00d83455657e69e2019103502b7a970c2013-06-13T15:22:41-07:002013-06-13T15:25:58-07:00Call it Father's Day, come early. This device, sync'ed to Mom's belly, is sure to result in a a powerful moment for Dad. And it's a blockbuster way to cement the Huggies brand into these new parents' minds. Maybe ever...Rick Mathiesonhttp://mathieson.typepad.com/genwow/2013/06/huggies-makes-it-so-dads-pregnant-too-video.htmlAct of Zod: Well-Timed Alien Attack Caught on Tape in LA (Video)tag:typepad.com,2003:post-6a00d83455657e69e20192aafbe9f5970d2013-06-10T18:09:08-07:002013-06-10T18:10:25-07:00Anyone who knows me knows I'm amped about the new "Man of Steel" movie opening this weekend. So it's small wonder that I dig this fun viral promo for the film, which reboots the franchise and mercifully pretends "Superman Returns'...Rick Mathiesonhttp://mathieson.typepad.com/genwow/2013/06/act-of-zod-well-timed-alien-attack-caught-on-tape-in-la-video.html'Photoshop Live': You Get Featured - And A Bit Tweaked - On A Billboard Ad, In Real Time (Video)tag:typepad.com,2003:post-6a00d83455657e69e20192aafbda98970d2013-06-10T18:00:08-07:002013-06-10T18:00:08-07:00If you've ever wished you could be Photoshopped and touched-up in real life, this ad's from you. Adobe pulled this street prank in real time, as part of its "Adobe Creative Day" program, which features a live online event tomorrow,...Rick Mathiesonhttp://mathieson.typepad.com/genwow/2013/06/photoshop-live-you-get-featured-and-a-bit-tweaked-on-a-billboard-ad-in-real-time-video.htmlHot Pizza, Delivered by Drone (...And What's Not to Love About That?) (Video)tag:typepad.com,2003:post-6a00d83455657e69e201901cff15db970b2013-06-04T17:55:52-07:002013-06-04T17:55:52-07:00This thing's called the DomiCopter. We might call it a little slice from heaven. Okay, make it a whole pie. As I discuss in my book THE ON-DEMAND BRAND, Domino's has been especially attuned to using the latest tech to...Rick Mathiesonhttp://mathieson.typepad.com/genwow/2013/06/hot-pizza-delivered-by-drone-and-whats-not-to-love-about-that-video.htmlNIVEA Print Ad Charges Your Phone Via Solar Energy (Video)tag:typepad.com,2003:post-6a00d83455657e69e201901cf3b773970b2013-06-04T06:14:00-07:002013-06-04T06:14:00-07:00NIVEA has found a way to let you keep enjoying those summer rays - without having to worry about your phone going dead. This new print ad from GiovanniDraftFCB in Brazil is just the latest example of print meeting digital...Rick Mathiesonhttp://mathieson.typepad.com/genwow/2013/06/nivea-print-ad-charges-your-phone-via-solar-energy-video.htmlPepsi 'Like' Machine Won't Accept Cash - Only Facebook Likes (Video)tag:typepad.com,2003:post-6a00d83455657e69e20192aab214a2970d2013-06-03T17:14:24-07:002013-06-03T17:14:24-07:00As cool as its 'Share A Can'' promo may be, who says Coke should have all the fun? This new machine from Pepsi doesn't take cash. It dispenses with a free soda for every Facebook 'Like' it receives. Which is...Rick Mathiesonhttp://mathieson.typepad.com/genwow/2013/06/pepsi-like-machine-wont-accept-cash-only-facebook-likes-video.htmlSamsung Challenges You to Stare Down to Win A Free Phone (And It Won't Be Easy)tag:typepad.com,2003:post-6a00d83455657e69e2019102be75f7970c2013-05-30T19:00:08-07:002013-05-30T19:00:08-07:00All eyes are definitely on this new promotion for the Samsung S4 - in what must be the ultimate stare down. It's no TNT Street Promo, or even a Tic Tac Bad Breath. And I have no idea why I...Rick Mathiesonhttp://mathieson.typepad.com/genwow/2013/05/samsung-challenges-you-to-stare-down-to-win-a-free-phone-and-it-wont-be-easy.htmlCoke's 'Sharing Can' Combines Two Cokes in A Single Form Factor (Video)tag:typepad.com,2003:post-6a00d83455657e69e201901cbad4b7970b2013-05-29T12:31:25-07:002013-05-29T12:36:18-07:00And here I thought last week's 'Small World' initiative was cool - and now this. Coke continues to find innovative ways of turning a soda break into a social experience. Read more, here. Like us on Facebook Follow us on...Rick Mathiesonhttp://mathieson.typepad.com/genwow/2013/05/cokes-sharing-can-combines-two-cokes-in-a-single-form-factor-video.htmlHeineken Cup 3D Video-Mapping Display Features Mood Data As Infographic (Video)tag:typepad.com,2003:post-6a00d83455657e69e201901cba5f87970b2013-05-29T11:32:41-07:002013-05-29T11:32:41-07:00You have to dig this video mapping initiative for the Heineken Cup rugby final in Dublin earlier this month. This installation from a brand consultancy in Dublin called Thinkhouse, displayed live Twitter activity as an infographic, allowing rugby fans to...Rick Mathiesonhttp://mathieson.typepad.com/genwow/2013/05/heineken-cup-3d-video-mapping-display-features-mood-data-as-infographic-video.html