RICK MATHIESON: GENWOW.COMtag:typepad.com,2003:weblog-3512432012-02-27T15:28:09-08:00What's Hot, Hip & Happening in Digital MarketingTypePadGenerationWowhttp://feedburner.google.com'The Fantastic Flying Books of Mr. Morris Lessmore' Wins Oscar (Video)tag:typepad.com,2003:post-6a00d83455657e69e20163021e5c3d970d2012-02-27T15:28:09-08:002012-02-27T15:57:01-08:00What wasn't mentioned on last night's Oscar telecast was that this amazing animated short (YouTube video shown above) was part of a wildly popular iPad app that rose to the top of Apple's Top Grossing Books Apps last year. Enjoy...Rick Mathiesonhttp://mathieson.typepad.com/genwow/2012/02/the-fantasic-flying-books-of-mr-morris-lessmore-wins-oscar-full-video.htmlQ&A: Rachel Pasqua, Exec Dir, Mobile Marketing, Organic (Pt 3): Beyond The QR Codetag:typepad.com,2003:post-6a00d83455657e69e2016301ea39c9970d2012-02-23T17:33:23-08:002012-02-23T17:33:23-08:00In part three of my conversation with Organic’s new executive director of mobile marketing, Rachel Pasqua, talk turns from QR codes to other forms of 2D barcodes and even NFC. As the prototypical consumer – a working mom with two...Rick Mathiesonhttp://mathieson.typepad.com/genwow/2012/02/qa-rachel-pasqua-exec-dir-mobile-marketing-organic-pt-3-beyond-the-qr-code.htmlQ&A: Rachel Pasqua, Organic's New Exec Dir of Mobile Marketing (Pt 2) - On Mobile & The Super Bowltag:typepad.com,2003:post-6a00d83455657e69e2016301db1340970d2012-02-22T16:38:46-08:002012-02-22T17:27:19-08:00For the record, Rachel Pasqua, Organic's new executive director of mobile marketing, thinks the QR code is like cilantro: You either love it or hate it. You'll hear more pronouncements like that, presumably, in the upcoming book Mobile Marketing in...Rick Mathiesonhttp://mathieson.typepad.com/genwow/2012/02/qa-rachel-pasqua-organics-new-exec-dir-of-mobile-marketing-pt-2-on-shazam-qr-codes.htmlQ&A: Rachel Pasqua, Organic's New Exec Dir of Mobile Marketing (Pt 1) tag:typepad.com,2003:post-6a00d83455657e69e2016301cd5d6e970d2012-02-21T18:39:51-08:002012-02-21T19:55:22-08:00On the heels of its designation as Ad Age's "Comeback Agency of the Year," Organic has hired Rachel Pasqua as its newly-minted executive director of mobile marketing. In part one of my recent interview with Pasqua, we get a sense...Rick Mathiesonhttp://mathieson.typepad.com/genwow/2012/02/qa-rachel-pasqua-the-new-exec-director-of-digital-marketing-at-organic-pt-1-mobile-marketing-in-the-.htmlAmnesty International: Swipe Your iPad to Unlock the Truth Re: Guantanamo (Video)tag:typepad.com,2003:post-6a00d83455657e69e20163018486e4970d2012-02-16T17:46:33-08:002012-02-16T18:08:13-08:00Interesting integration of iPad marketing and digital outdoor from Amnesty International Sweden to call for writ of habeas corpus for those held at Guantanamo Bay. It is reminiscent of a similar iPad ad campaign from the organization for political prisoners....Rick Mathiesonhttp://mathieson.typepad.com/genwow/2012/02/amnesty-intl-swipe-your-ipad-to-unlock-truth-re-guantanamo-video.htmlDomino's Pizza Launches 'Think Oven' Virtual Suggestion Box (Video)tag:typepad.com,2003:post-6a00d83455657e69e20163010c3eee970d2012-02-08T18:33:22-08:002012-02-08T18:32:56-08:00It's just the latest in a long line of digital innovations coming from Crispin Porter + Bogusky and Domino's. Sure, there are few things that will beat the system that lets you order Domino's from your TV set. And I...Rick Mathiesonhttp://mathieson.typepad.com/genwow/2012/02/dominos-pizza-launches-thinkoven-crowdsourced-suggestion-box.htmlStarbucks Brings Mobile Augmented Reality to Valentine's Day (Video)tag:typepad.com,2003:post-6a00d83455657e69e20168e6f12e41970c2012-02-07T16:31:13-08:002012-02-07T16:34:52-08:00What's good enough for Christmas is good enough for Cupid, too. On the heels of its holiday AR drink cup initiative, Starbucks has a new AR cup campaign that enable syou to send and receive AR Valentine's greetings to your...Rick Mathiesonhttp://mathieson.typepad.com/genwow/2012/02/starbucks-brings-mobile-augmented-reality-to-valentines-day-video.htmlAuthor Rick Mathieson to Talk Digital Marketing at Marketing Edge 2012, Feb 14tag:typepad.com,2003:post-6a00d83455657e69e2016761efa25c970b2012-02-07T16:25:04-08:002012-02-07T16:25:20-08:00Can't wait for next week's big Marketing Edge 2012 in Houston, where I'll be talking trends in social media, mobile marketing, branded games, augmented reality & more! If you're in the area, this is one event you won't want to...Rick Mathiesonhttp://mathieson.typepad.com/genwow/2012/02/author-rick-mathieson-to-talk-digital-marketing-at-marketing-edge-2012.htmlThe Future of Mobile (Video)tag:typepad.com,2003:post-6a00d83455657e69e20168e6625393970c2012-01-30T16:40:54-08:002012-01-30T16:40:54-08:00Slick video from Microsoft on what the future of mobile may entail. As Socialnomics put it today, "Wouldn't it be nice to have these devices? Or does it make the world too impersonal?" Indeed, it immediately made me recall an...Rick Mathiesonhttp://mathieson.typepad.com/genwow/2012/01/the-future-of-mobile-video.htmlTake Your Mobile Marketing Knowledge to the Next Leveltag:typepad.com,2003:post-6a00d83455657e69e20167616118da970b2012-01-30T16:32:35-08:002012-01-30T16:32:35-08:00(SPONSORED) If you’re already versed in the fundamentals of mobile marketing, iLoop Mobile recommends the Mobile Marketing Resource Center. The MMRC is part of iLoop Mobile''s ongoing commitment to advance industry education with an open forum resource on everything mobile...Rick Mathiesonhttp://mathieson.typepad.com/genwow/2012/01/take-your-mobile-marketing-knowledge-to-the-next-level.html