What I do

Co-Founder at Savio
Savio is a Product Management tool to help SaaS companies organize and prioritize product feedback.

Principal at TrialToPaid.com
I consult and help SaaS companies increase trial to paid conversion.

Principal at LaunchV1
I help non-technical founders build their MVP, and leave them with a lead dev. Learn More

Previous Clients

Sudowrite
Conducted Onboarding UX audit to help team identify friction in onboarding flow and upgrade path.

HeyOrca
Advised CEO and product and dev leads on Product Strategy. Conducted Onboarding UX audit to help team identify friction in onboarding flow and upgrade path.

Lawmatics
Built trial to paid growth plan, created wireframes, and wrote functional spec to help Lawmatics build out a self-serve onboarding channel.

Ecamm
Built growth plan to help team identify and align on onboarding UX changes to improve trial to paid conversion.

Juice Analytics
Conducted Onboarding UX audit to help team prioritize low-hanging fruit to address to improve trial to paid conversion.

Invelo
Built growth plan to help Invelo onboard and convert new signups to paying customers.

Loadar
Helped CEO scope and build MVP. Sourced and hired CTO. Case study.

Charitable Impact
Advised CEO on building v1 to take his offline business online. Scoped MVP, built prototype, hired and led 8 person product and dev team to go from napkin to $130M in donations.

Predictable Revenue
Advised CEO on product strategy, engineering, and product management process improvements. Implemented process changes to deliver higher quality product faster. Coached junior Product Manager and junior developer.

Intiveo
Worked through strategic and tactical decisions with CTO around customer onboarding and stakeholder consensus-building. Coached junior Product Manager.

MyFlock
Scoped MVP. Advised CEO on product strategy, implemented lightweight product delivery process, and architected and built MVP.

Recycle Smart
Worked with CEO and hardware lead to scope MVP. Managed dev team to deliver on MVP.

Common Wealth Retirement
Advised non-technical partners on mitigating development risk as they worked with an agency to build their first software product. Helped firm build product development capacities and interviewed initial developers.

DocSpring
Helped CEO ramp up product management process and tooling to reliably build and deliver better software.

CertiStay
Scoped MVP and built it. Set up systems like logging, analytics, and error reporting to ensure product quality.

Awe.sm
Did cohort analysis to determine product usage differences between converted trials and unconverted trials. Made UX recommendations to improve onboarding to increase trial to paid conversion.

Headphones.com
Introduced new email marketing channel for CEO. Wrote and implemented automated email campaigns. 49x ROI in three months.

Rock Bottom Bottles
Replatformed from WooCommerce to Shopify to scale sales and fulfillment processes. Introduced new email marketing channel. Wrote and implemented automated email campaigns. 18x ROI.

Port of Mokha
Introduced new email marketing channel. Wrote and implemented automated email campaigns. 3x ROI and increased subscriber count 22%.

Slumber Party Hostel
Set up Google Analytics to track conversion. Reviewed site to increase checkout conversion. Wrote and implemented drip email sequences and set up Facebook retargeting to increase direct booking revenue.