Genuine’s Junior Video Producer, Mike Randa, can pinpoint the moment he first fell in love with ­­slow motion­­. “I was sitting in film class in college and my professor was screening The Untouchables. Remember the classic Union Station staircase showdown? It’s an iconic shoot out between the cops and the gangsters; bullets fly as a … Read More →

As many Sitecore developers are aware, most Object-Relational Mapping (ORM) solutions are not able to accommodate Sitecore’s multiple inheritance solutions. This has been a major issue as it also means that it can’t be integrated into modern inversion of control and dependency injection frameworks. After recognizing this problem, you may have looked into Custom Item … Read More →

Drupal was created with the old adage in mind, “it takes a village.” As an open source community, there are many opportunities where developers can meet other developers and learn about all-things Drupal. These events vary in length and location, but at all events, you’ll get the chance to learn from the best and share … Read More →

You may have missed it because the whole search industry did… Google quietly launched an “update” to its search algorithm at the end of August, and it’s a big deal. WHAT EXACTLY IS THE GOOGLE ALGORITHM? While we do fancy ourselves as data nerds (which makes us the perfect team to tackle the continuous evolution … Read More →

What is “Not Provided?” In October 2011, Google began encrypting search data for signed-in users, citing privacy issues. As a result, say a user signed in to any of Google’s properties searches for “Keanu Reeves” and arrives at your site. That user’s keyword would appear in Google Analytics as “Not Provided.” Search marketers can still … Read More →

On Monday, Sept. 9 at 2:30 pm, Genuine is hosting a press conference with Massachusetts House Minority Leader, Bradley H. Jones (R-North Reading) and Senate Minority Leader Bruce E. Tarr (R-Gloucester) to unveil Legislation aimed at repealing the technology tax. Additionally, John Grayson, CEO of Genuine, will discuss the negative impact and implications of the … Read More →

Inc. magazine today ranked Genuine Interactive in its seventh annual Inc. 5000. Within the Boston Metro area, Genuine Interactive earned the position of 82 and in Massachusetts number 88, as one of the fastest growing private companies. Genuine Interactive received its ranking in the Inc. 5000 list with a three-year sales growth of 157 percent … Read More →

The technology industry in Massachusetts has been scrambling these last few weeks since the Transportation Finance Bill was passed to understand and implement the new tax on computer software services. Recently referred to as the Tech Tax by businesses in the tech industry including agencies like Genuine, we are all frustrated and disheartened by the … Read More →

Five years ago Genuine moved into 500 Harrison Ave. suite 4F, and later added 5F to the mix. Since then, we’ve outgrown the two spaces and decided it was time to go even bigger. So here we are today in 5R, where everyone, 90 and counting, is on one floor with more room to share … Read More →

The Shared Value Initiative is a global community of practice committed to driving adoption and implementation of shared value strategies among leading companies, civil society and government organizations. Launched by FSG Founders, Mark R. Kramer and Harvard Business School Professor, Michael E. Porter, this initiative is being promoted beyond word of mouth and global events. FSG approached … Read More →