Gerd Leonhard: TheEndOfControl http://www.endofcontrol.com/ Media Futurist Gerd Leonhard's comments on how technology is shifting control over media to the "people formerly known as consumers" en-US Sat, 06 Dec 2008 22:25:23 +0100 http://www.typepad.com/ http://www.rssboard.org/rss-specification Creative Commons Licensed (attribution, non commercial)Gerd,Leonhard,Media,Futurist,Music,Futurist,End,of,Control,Usator,Sonific,Friction,is,Fiction,Music,Like,Water,Future,of,Music,Music2,0,Radio2,0,Web2,0,Media2/0Technologygerd@mediafuturist.comGerd LeonhardGerd LeonhardnoGerd,Leonhard,Media,Futurist,Music,Futurist,End,of,Control,Usator,Sonific,Friction,is,Fiction,Music,Like,Water,Future,of,Music,Music2,0,Radio2,0,Web2,0,Media2/0Media Futurist Gerd Leonhard's new book "The End of Control"This is a free podcast version of Media Futurist Gerd Leonhard's new book "The End of Control". A new chapter is offered every week. EoC expands on the key topics introduced in The Future of Music while escalating the debate out of the music realm and into media at large. EoC addresses the single most important issue underlying many debates about the future of media: who controls what, why, when, and where, and how can digital content still generate revenues when most of the traditional ways of controlling its flow (i.e., distribution) are no longer available. The book argues that in the future, controlling distribution is replaced with earning, receiving, and maintaining attention; that in media?s future friction is fiction; and that the ?people formerly known as consumers? now literally run the show. This radical shift, Leonhard explains, will require media purveyors to switch from a ?push? to a ?pull? approach. Pointing out ways to monetize digital content in the future, he reveals the bold new paradigm that has been dangling in front of our noses since the advent of the Web browser: By letting go of our obsession with control, we receive new streams of revenue and plenty of growth opportunities in return.http://creativecommons.org/licenses/by-nc-sa/2.0/GerdLeonhardtheendofcontrolhttp://feedburner.google.com This blog is merging with MediaFuturist.com - please update your feeds! http://feedproxy.google.com/~r/GerdLeonhardtheendofcontrol/~3/yP9qIZX8vb8/this-blog-is-me.html http://www.endofcontrol.com/2008/12/this-blog-is-me.html Greetings everyone, I have decided to merge the End of Control blog (this one;) with my main blog at www.mediafuturist.com - it has simply become too hard to blog steadily on several sites (never mind what I do on Twitter and Youtube etc), so I am streamlining my efforts and would like all of you faithful RSS and email subscribers to follow me on to MediaFuturist. If you are looking for all the previous End of Control posts, they will all be under the End of Control tag at MediaFuturist. So, this is important: please update your feeds otherwise you'll get nothing but silence from me;) Media Futurist RSS feed EMail subscription (via feedburner) Eoclogosynchro Greetings everyone, I have decided to merge the End of Control blog (this one;) with my main blog at www.mediafuturist.com - it has simply become too hard to blog steadily on several sites (never mind what I do on Twitter and Youtube etc), so I am streamlining my efforts and would like all of you faithful RSS and email subscribers to follow me on to MediaFuturist. If you are looking for all the previous End of Control posts, they will all be under the End of Control tag at MediaFuturist.

So, this is important: please update your feeds otherwise you'll get nothing but silence from me;)
Media Futurist RSS feed
EMail subscription (via feedburner)

]]> gerd@mediafuturist.com (Gerd Leonhard) Sat, 06 Dec 2008 22:25:23 +0100 http://www.endofcontrol.com/2008/12/this-blog-is-me.html Apple Bends to Studios, Adds Copyright Protection to MacBooks | Gadget Lab from Wired.com http://feedproxy.google.com/~r/GerdLeonhardtheendofcontrol/~3/xMJ8aj6wg2s/apple-bends-to.html http://www.endofcontrol.com/2008/11/apple-bends-to.html Image via CrunchBase Madness!!! Apple Bends to Studios, Adds Copyright Protection to MacBooks | Gadget Lab from Wired.com. Talk about punishing the legal and paying user: "Appearing to cave to Hollywood demands, Apple has quietly added a restrictive copyright protection mechanism to its new MacBooks that is preventing customers from watching movies on external displays. Apple has secretly included a copy protection scheme called High-bandwidth Digital Content Protection (HDCP) in the external display ports on the latest models of it MacBooks, released in the middle of October.." Another customer insult, just like region coding - incredible! Related articles by Zemanta Apple iTunes content throwing HDCP flags on new MacBook / MacBook Pro From my 'End of Control' Blog: Apple Reluctantly Tries Out Transparency - Welcome to the End of Control, Steve!? Image representing Apple Inc. as depicted in C...

Image via CrunchBase

Madness!!! Apple Bends to Studios, Adds Copyright Protection to MacBooks | Gadget Lab from Wired.com. Talk about punishing the legal and paying user:  "Appearing to cave to Hollywood demands, Apple has quietly added a restrictive copyright protection mechanism to its new MacBooks that is preventing customers from watching movies on external displays. Apple has secretly included a copy protection scheme called High-bandwidth Digital Content Protection (HDCP) in the external display ports on the latest models of it MacBooks, released in the middle of October.."

Picture_5 Another customer insult, just like region coding - incredible!

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]]> Apple gerd@mediafuturist.com (Gerd Leonhard) Thu, 20 Nov 2008 09:04:32 +0100 http://www.endofcontrol.com/2008/11/apple-bends-to.html Why Apple Won't Allow Adobe Flash on iPhone (Wired.com) - but not for long I think http://feedproxy.google.com/~r/GerdLeonhardtheendofcontrol/~3/zDN3d2kOTR4/why-apple-wont.html http://www.endofcontrol.com/2008/11/why-apple-wont.html Good story here: Why Apple Won't Allow Adobe Flash on iPhone | Wired.com. The marvels: "Don't hold your breath waiting for the iPhone to support Adobe's Flash software: Apple's terms-of-service agreement prohibits it....Allowing Flash — which is a development platform of its own — would just be too dangerous for Apple, a company that enjoys exerting total dominance over its hardware and the software that runs on it. Flash has evolved from being a mere animation player into a multimedia platform capable of running applications of its own. That means Flash would open a new door for application developers to get their software onto the iPhone: Just code them in Flash and put them on a web page. In so doing, Flash would divert business from the App Store, as well as enable publishers to distribute music, videos and movies that could compete with the iTunes Store" Plausible explanation but of course there is no way Apple can let this continue in the long run - everyone wants Flash on their mobile devices. Zero chance for Apple to keep the lid on like this, imho. What do you think? Picture via Flickr - well done Martin! Good story here: Why Apple Won't Allow Adobe Flash on iPhone | Wired.com. The marvels:

"Don't hold your breath waiting for the iPhone to support Adobe's Flash software: Apple's terms-of-service agreement prohibits it....Allowing Flash — which is a development platform of its own — would just be too dangerous for Apple, a company that enjoys exerting total dominance over its hardware and the software that runs on it. Flash has evolved from being a mere animation player into a multimedia platform capable of running applications of its own. That means Flash would open a new door for application developers to get their software onto the iPhone: Just code them in Flash and put them on a web page. In so doing, Flash would divert business from the App Store, as well as enable publishers to distribute music, videos and movies that could compete with the iTunes Store"

Plausible explanation but of course there is no way Apple can let this continue in the long run - everyone wants Flash on their mobile devices. Zero chance for Apple to keep the lid on like this, imho. What do you think?

Picture via Flickr - well done Martin!
Apple_control_flickr_martin_krzywin

]]> Apple Control Fights Mobile gerd@mediafuturist.com (Gerd Leonhard) Tue, 18 Nov 2008 19:53:15 +0100 http://www.endofcontrol.com/2008/11/why-apple-wont.html free music from mobygratis.com: less control > bigger audience http://feedproxy.google.com/~r/GerdLeonhardtheendofcontrol/~3/4byHOB5wUfo/film-music-moby.html http://www.endofcontrol.com/2008/11/film-music-moby.html Moby is getting this right: film music | mobygratis.com. Way to go Moby! "this portion of moby.com, 'film music', is for independent and non-profit filmmakers, film students, and anyone in need of free music for their independent, non-profit film, video, or short. to use the site you log in(or on?) and are then given a password. you can then listen to the available music and download whatever you want to use in your film or video or short. the music is free as long as it's being used in a non-commercial or non-profit film, video, or short...|" Moby is getting this right: film music | mobygratis.com. Way to go Moby!

film music

                                                    "this portion of moby.com, 'film music', is for independent and non-profit filmmakers, film students, and anyone in need of free music for their independent, non-profit film, video, or short. to use the site you log in(or on?) and are then given a password. you can then listen to the available music and download whatever you want to use in your film or video or short. the music is free as long as it's being used in a non-commercial or non-profit film, video, or short...|"

]]> Examples Music Industry gerd@mediafuturist.com (Gerd Leonhard) Sun, 09 Nov 2008 15:04:17 +0100 noMoby is getting this right: film music | mobygratis.com. Way to go Moby! "this portion of moby.com, 'film music', is for independent and non-profit filmmakers, film students, and anyone in need of free music for their independent, non-profit film, video,Gerd LeonhardMoby is getting this right: film music | mobygratis.com. Way to go Moby! "this portion of moby.com, 'film music', is for independent and non-profit filmmakers, film students, and anyone in need of free music for their independent, non-profit film, video, or short. to use the site you log in(or on?) and are then given a password. you can then listen to the available music and download whatever you want to use in your film or video or short. the music is free as long as it's being used in a non-commercial or non-profit film, video, or short...|"Gerd,Leonhard,Media,Futurist,Music,Futurist,End,of,Control,Usator,Sonific,Friction,is,Fiction,Music,Like,Water,Future,of,Music,Music2,0,Radio2,0,Web2,0,Media2/0http://www.endofcontrol.com/2008/11/film-music-moby.htmlhttp://www.youtube.com/v/EyN7xYs_InU&hl=en&fs=1 Even Apple can't control it all ;) -iPhone app developers NDA dropped http://feedproxy.google.com/~r/GerdLeonhardtheendofcontrol/~3/CloV9g2cSio/even-apple-cant.html http://www.endofcontrol.com/2008/11/even-apple-cant.html It's been a while but I just ran across this snippet ;) It's been a while but I just ran across this snippet ;)
Apple_to_developers

]]> Apple gerd@mediafuturist.com (Gerd Leonhard) Fri, 07 Nov 2008 00:01:29 +0100 http://www.endofcontrol.com/2008/11/even-apple-cant.html "A Shared Culture": new video explaining the concept of Creative Commons (and Sharing) http://feedproxy.google.com/~r/GerdLeonhardtheendofcontrol/~3/Oey54tkUtYw/a-shared-cultur.html http://www.endofcontrol.com/2008/11/a-shared-cultur.html Cross-posted from my MediaFuturist blog Found this today Context: my own video on Sharing 2.0 my MediaFuturist blog

Found this today

Context: my own video on Sharing 2.0

]]> gerd@mediafuturist.com (Gerd Leonhard) Mon, 03 Nov 2008 17:37:26 +0100 noCross-posted from my MediaFuturist blog Found this today Context: my own video on Sharing 2.0Gerd LeonhardCross-posted from my MediaFuturist blog Found this today Context: my own video on Sharing 2.0Gerd,Leonhard,Media,Futurist,Music,Futurist,End,of,Control,Usator,Sonific,Friction,is,Fiction,Music,Like,Water,Future,of,Music,Music2,0,Radio2,0,Web2,0,Media2/0http://www.endofcontrol.com/2008/11/a-shared-cultur.htmlhttp://www.youtube.com/v/vPcJEQGEeww&hl=en&fs=1 The Future of Telecom - The End of Control http://feedproxy.google.com/~r/GerdLeonhardtheendofcontrol/~3/IEJ-1fuzNHk/the-future-of-t.html http://www.endofcontrol.com/2008/11/the-future-of-t.html A customized version of a recent presentation I gave for a client (follow the slideshare link to download the 42 MB PDF) The Future of Telecom and The End Of Control by Futurist Gerd Leonhard View SlideShare presentation or Upload your own. (tags: telecom future) A customized version of a recent presentation I gave for a client (follow the slideshare link to download the 42 MB PDF)

The Future of Telecom and The End Of Control by Futurist Gerd Leonhard
View SlideShare presentation or Upload your own. (tags: telecom future)
]]> Telecom gerd@mediafuturist.com (Gerd Leonhard) Sat, 01 Nov 2008 18:11:46 +0100 noA customized version of a recent presentation I gave for a client (follow the slideshare link to download the 42 MB PDF) The Future of Telecom and The End Of Control by Futurist Gerd Leonhard View SlideShare presentation or Upload your own. (tags: telecomGerd LeonhardA customized version of a recent presentation I gave for a client (follow the slideshare link to download the 42 MB PDF) The Future of Telecom and The End Of Control by Futurist Gerd Leonhard View SlideShare presentation or Upload your own. (tags: telecom future)Gerd,Leonhard,Media,Futurist,Music,Futurist,End,of,Control,Usator,Sonific,Friction,is,Fiction,Music,Like,Water,Future,of,Music,Music2,0,Radio2,0,Web2,0,Media2/0http://www.endofcontrol.com/2008/11/the-future-of-t.htmlhttp://static.slideshare.net/swf/ssplayer2.swf?doc=telecom-and-the-end-of-control-gerd-leonhard-1225557954224702-9&stripped_title=the-future-of-telecom-and-the-end-of-control-by-futurist-gerd-leonhard-presentation Official Google Reader Blog: The Guardian offers full-length RSS feeds now - great! http://feedproxy.google.com/~r/GerdLeonhardtheendofcontrol/~3/rLiBJJM3CWQ/official-google.html http://www.endofcontrol.com/2008/11/official-google.html Link: Official Google Reader Blog: Reading The Guardian, full-text style. "The Guardian just moved all of their RSS feeds from partial to full-text. They are the first major newspaper in the world to do so, and this is, well, great news..." Openness wins. Link: Official Google Reader Blog: Reading The Guardian, full-text style.
"The Guardian just moved all of their RSS feeds from partial to full-text. They are the first major newspaper in the world to do so, and this is, well, great news..."  Openness wins.

]]> Print & Publishing gerd@mediafuturist.com (Gerd Leonhard) Sat, 01 Nov 2008 10:59:02 +0100 http://www.endofcontrol.com/2008/11/official-google.html New York Times Publisher on Whether There Will Be a Print Edition in 10 Years: "Walled Garden Era is Over" http://feedproxy.google.com/~r/GerdLeonhardtheendofcontrol/~3/ouUU8nbqlc8/new-york-times.html http://www.endofcontrol.com/2008/10/new-york-times.html Link: New York Times Publisher on Whether There Will Be a Print Edition in 10 Years: ‘We Can’t Care’... via FolioMag.com. "Embracing the hyperlink ethos of the Web to a degree not seen before, news organizations are becoming more comfortable linking to competitors acting in effect like aggregators. Fundamentally we are addressing a common desire for comprehensiveness. The desire of people to find the news and information that they want from their most trusted sources. The era of the walled garden is over." Link: New York Times Publisher on Whether There Will Be a Print Edition in 10 Years: ‘We Can’t Care’... via FolioMag.com.

"Embracing the hyperlink ethos of the Web to a degree not seen before, news organizations are becoming more comfortable linking to competitors acting in effect like aggregators. Fundamentally we are addressing a common desire for comprehensiveness. The desire of people to find the news and information that they want from their most trusted sources. The era of the walled garden is over."

]]> Print & Publishing Walled Garden Stuff gerd@mediafuturist.com (Gerd Leonhard) Tue, 28 Oct 2008 23:13:15 +0100 http://www.endofcontrol.com/2008/10/new-york-times.html The Era of Walled Gardens is Over; Yahoo Prepares to Open Up - ReadWriteWeb http://feedproxy.google.com/~r/GerdLeonhardtheendofcontrol/~3/GvvCIvI9ZwY/the-era-of-wall.html http://www.endofcontrol.com/2008/10/the-era-of-wall.html Link: The Era of Walled Gardens is Over; Yahoo Prepares to Open Up - ReadWriteWeb. Great example of what is happening everywhere. Gapingvoid comments Link: The Era of Walled Gardens is Over; Yahoo Prepares to Open Up - ReadWriteWeb. Great example of what is happening everywhere. Gapingvoid comments

Picture_22

]]> Examples gerd@mediafuturist.com (Gerd Leonhard) Sun, 19 Oct 2008 16:12:03 +0200 http://www.endofcontrol.com/2008/10/the-era-of-wall.html Creative Commons Licensed (attribution, non commercial)Gerd LeonhardnonadultMedia Futurist Gerd Leonhard's new book "The End of Control"