Get Slightly Famous - Get Slightly Famous

Author Profile: William Arruda of Reach Personal Branding

no_pic_svyoder — Tue, 09 Jun 2009 05:49:30 -0600

William Arruda is an author and sought-after speaker on the topics of personal branding, career advancement, and employee motivation. William's book, Career Distinction (with coauthor Kirsten Dixson), is a careers bestseller and has been instrumental in helping Arruda gain national recognition as a celebrity in his field.

The Case for Mission Driven Business

svyoder — Fri, 17 Apr 2009 00:00:00 -0600

"The point is, ladies and gentleman, that greed -- for lack of a better word -- is good. Greed is right. Greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms -- greed for life, for money, for love, knowledge -- has marked the upward surge of mankind. And greed -- you mark my words -- will not only save Teldar Paper, but that other malfunctioning corporation called the USA."

Michael Douglas as Gordon Gekko, Wall Street (1987)

Andy Biel Discusses the Age of Radical Transparency

no_pic_svyoder — Thu, 16 Apr 2009 00:00:00 -0600

Andy Beal is co-author of Radically Transparent: Monitoring and Managing Reputations Online. In this interview, Beal draws from his experience as an Internet marketing consultant specializing in online reputation management, illustrating the growing importance of online reputation for all businesses, and the role of company reputation in overall marketing program.

RecycleBank's Solution for Reducing Waste in U.S. Landfills

no_pic_svyoder — Sun, 12 Apr 2009 00:00:00 -0600

Ron Gonen, Co-Founder and CEO of RecycleBank, has a solution for reducing waste in U.S. landfills: pay people to recycle. Through its incentive-based recycling programs, RecycleBank seeks to revitalize municipal recycling by incentivizing consumers through consumer rewards programs. Households earn points based on the amount they recycle that can be redeemed at local businesses.

Norman Perlmutter Learns the Power of Writing a Book

Norman Perlmutter — Thu, 30 Oct 2008 06:45:14 -0600

The economic downturn has brought to light the growing debt load shouldered by many Americans. Norman Perlmutter wants to change that grim reality. After years working on the other side, assisting creditors as the owner of a collection agency and financial dispute mediator, Norm now helps individuals and businesses solve their credit, debt and tax related problems without resorting to bankruptcy.

Strategic Partnerships: The Potential for Profitable Relationships Abound

svyoder — Mon, 27 Oct 2008 06:47:18 -0600

Helene Solomon, a principal in the Boston-based strategic communications firm Solomon McCown & Company embraces strategic alliances to establish her firm in prime industries. Solomon organizes an educational panel discussion series titled SM& Presents and, since 2003, has organized seven panel events comprised of Solomon principals alongside guest experts, showcasing topics that align with the firm’s expertise in strategic communications.

Putting the Human Touch Back into Lead Generation

Brian Carroll — Mon, 06 Oct 2008 15:53:23 -0600

I don't know about you, but as a b-to-b marketer who focuses on telesprospecting and lead nurturing, even I'm a bit overwhelmed by the fervor around social media marketing.

Don't get me wrong. I've blogged for five years, and I've been Twittered, LinkedIn, Facebooked—and I'm waiting to be Pownced. But I think all these activities specifically in terms of lead generation can be “mis-leading” us to think that the amount of time we spend connecting virtually translates into successful lead nurturing and boosted sales.

Get Rich Slowly Blogging

Ted Demopoulos — Fri, 08 Aug 2008 03:08:27 -0600

Blogs have passed their fad stage and are now accepted as serious business tools, but far too many people have entirely the wrong idea about making money blogging. Making money because you blog is a much more common than making money from blogging.much
more common than making money from blogging.

Richard Steckel on Putting Authenticity First

no_pic_svyoder — Mon, 09 Jun 2008 03:08:27 -0600

Richard Steckel, author of Making Money While Making a Difference, believes that strategic philanthropy strengthens a company’s brand image by connecting with consumers’ personal value systems. Steckel calls this “the halo effect.”

Engage or Perish: The Choice Is Yours

Lewis Green — Fri, 06 Jun 2008 03:08:27 -0600

Like the Industrial Age, the Conversation Age (often referred to as Web 2.0) requires businesses to change and recognize that the status quo is unproductive and unacceptable. If your company is to remain competitive, increase market share and grow its business, the time to reinvent yourself is now. That means it's time to invest in social media, specifically blogging, and add it to your marketing and branding toolbox.