Get Slightly Famous - Get Slightly Famous

Get Slightly Famous Video

svyoder — Mon, 28 Sep 2009 16:48:27 -0600

This is a recent video by BNet :

This is a test video

gsfadmin — Thu, 24 Sep 2009 16:49:02 -0600

[video]

Stop Selling and Help Your Customers Buy

svyoder — Tue, 15 Sep 2009 01:00:00 -0600

In the good old days, businesses could plan their marketing campaigns based on a fairly consistent economy and consumers’ willingness to spend. For decades, companies could conduct initial marketing planning and research, followed by money, time and resources, and good results were often predictable.

No more.

The recession has profoundly altered consumer behavior. Now, as home values plummet, stock portfolios shrink and company profits erode, prospects are less likely to purchase items they perceive they can’t afford and thrift is back in vogue.

Pete Slosberg: Pete’s Wicked Ale Education Brings Craft Beer to the Masses

no_pic_svyoder — Tue, 01 Sep 2009 01:00:00 -0600

Excerpted from Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business With Less Effort (Second Edition)

Pete Slosberg’s career in beer began by accident. In 1979, as an executive with IBM, he attempted to make wine in his kitchen, but grew impatient with the long wait for wine to mature. He turned to beer instead, brewing a variety of exotic beers and enlisting friends as tasters. His prize creation was Pete’s Wicked Ale, a brown ale that carried an image of Pete Slosberg himself emblazoned on each bottle.

Give Something Back

svyoder — Sun, 16 Aug 2009 00:27:47 -0600

Give Something Back: Office Supplier Combines Business with Philanthropy

no_pic_svyoder — Sun, 16 Aug 2009 00:06:00 -0600

Mike Hannigan is co-founder and president of Give Something Back, a commercial office supply company with a business model that makes charitable giving central to its core mission. The company provides green office products at superstore prices to customers all over the United States and donates a large portion of all profits to support community causes.

Since 1991, the company has grown from a startup to the largest supplier of office products in the Western United States. Through its unique approach to charitable giving, the company has donated nearly $4 million to community causes, totaling over 50% of company profits.

Author Profile: William Arruda of Reach Personal Branding

no_pic_svyoder — Tue, 09 Jun 2009 05:49:30 -0600

William Arruda is an author and sought-after speaker on the topics of personal branding, career advancement, and employee motivation. William's book, Career Distinction (with coauthor Kirsten Dixson), is a careers bestseller and has been instrumental in helping Arruda gain national recognition as a celebrity in his field.

The Case for Mission Driven Business

svyoder — Fri, 17 Apr 2009 00:00:00 -0600

"The point is, ladies and gentleman, that greed -- for lack of a better word -- is good. Greed is right. Greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms -- greed for life, for money, for love, knowledge -- has marked the upward surge of mankind. And greed -- you mark my words -- will not only save Teldar Paper, but that other malfunctioning corporation called the USA."

Michael Douglas as Gordon Gekko, Wall Street (1987)

Andy Biel Discusses the Age of Radical Transparency

no_pic_svyoder — Thu, 16 Apr 2009 00:00:00 -0600

Andy Beal is co-author of Radically Transparent: Monitoring and Managing Reputations Online. In this interview, Beal draws from his experience as an Internet marketing consultant specializing in online reputation management, illustrating the growing importance of online reputation for all businesses, and the role of company reputation in overall marketing program.

RecycleBank's Solution for Reducing Waste in U.S. Landfills

no_pic_svyoder — Sun, 12 Apr 2009 00:00:00 -0600

Ron Gonen, Co-Founder and CEO of RecycleBank, has a solution for reducing waste in U.S. landfills: pay people to recycle. Through its incentive-based recycling programs, RecycleBank seeks to revitalize municipal recycling by incentivizing consumers through consumer rewards programs. Households earn points based on the amount they recycle that can be redeemed at local businesses.