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Best Practices for Your LinkedIn Company Page

2026-01-26T23:44:00.000-06:00

Use your LinkedIn company page dashboard to share page posts, edit content, invite followers, and more.

A LinkedIn company page gives you a free way to showcase your organization on the world's largest business network. It also lets you connect your page to your profile and other employees' profiles so prospects can learn more about your company and its products and services.

If you haven’t created a company page yet, click the “For Business” icon and select "Create a Company Page." Complete the form and add your logo. Link the page to your profile by going to the relevant work entry on your profile's Experience section, retyping your organization's name into the company name box, and selecting your company's name/logo from the list that pops up. After that, the logo will show next to your work entry, and people can click the logo to visit your company page. And good news for solopreneurs and very small businesses: You don't have to include a street address or website.

But what do you do once you've established your company page?

Maximize the 2,000-character Overview section to let prospects know why they should benefit from your organization.

Add as many products and services as possible into the Specialties section. Use keywords (aka Search Engine Optimization -- SEO-- phrases) that people tend to use to find your company. The form says you can add up to 20 specialties, but you can actually add many more. Adding specialties helps prospects find your company when they search for such areas of expertise. Pro tips: Use capital letters to start each word in your specialties (it helps with search results). Spell specialties correctly because LinkedIn will let you include anything in your specialties, even typos.

Post several articles to make your company page look active and worth following.

Ask employees to link to the page through their profile's Experience entries. Train them to regularly and positively comment on and like page posts. Also, enlist “ringers” such as loyal customers and business partners to comment.

Have each page administrator invite up to 100 of their connections per month to follow the company page to grow your following.

Share at least 12 engaging posts per year from the LinkedIn home page by clicking “Start a post,” and then selecting the down arrow to post as a representative of your company. Or, visit your company page to post directly there. You can get to your page easily by clicking the logo next to your work entry on your profile. You must be a page administrator to post as a representative of your company page.

· Don’t worry about impressions or clicks to your page. No one but page administrators sees these statistics! Instead, focus on getting comments to impact your page’s reach.

· Send employees timely industry news and stories to share. Also, train them to positively comment on customers’ and prospects’ posts. Whether they comment as themselves or as a company representative, such activity leads more people to your company.

Consider upgrading to a premium company page to auto-invite engaged prospects, invite followers of similar pages, and increase your page's reach across LinkedIn. Learn more on LinkedIn.

The bottom line: Don’t just create a company page. Work it to lead prospects to your business.

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WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for
sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training, career coaching, and LinkedIn profile and resume services. Learn more
Colleges and universities hire Kathy to train their students and recent college graduates on how to land great jobs. Contact WiserU to learn more.

A simple way to support your customers and prospects using LinkedIn

2026-01-19T16:48:00.000-06:00

Your LinkedIn home page gives you an easy way to support your customers and prospects – like, comment, and share their posts! Here’s how:

Log in to LinkedIn. The page that opens is your home page, where you will see dozens of posts, some from your customers and prospects discussing new products, new hires, and other good news. Simply click the Like, Comment, and Share buttons to further their message. Each option has particular benefits:

Like is super easy, so if you only have five minutes, click a few likes, or hover over the hand icon to select the Celebrate, Support, Love, Insightful, or Funny options.

Comment allows you to say something positive about their post or to encourage others to weigh in on their topic. Comment before liking a post since it helps the person or organization more than a simple Like. Also, comment as soon as possible after someone posts, because LinkedIn shares posts more broadly to others when it receives early activity.

Share encourages you to comment AND spread your customers’ messages with your network to expand their reach to many more people.

Include your customers’ company name with an *@” symbol when commenting. Example: @technology partners to make sure they see it.

Follow your customers’ and prospects' company pages (by typing a company name into the search box and clicking the Follow button on its page) to ensure that their posts appear on your home page. Once you start interacting with people's or organizations' posts, their posts will automatically start appearing near the top of your newsfeed to make it easier to interact with them regularly.

Support your prospects’ and clients' posts. They just may support you in return!

________________

WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for
sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training, career coaching, and LinkedIn profile and resume services. Learn more
Colleges and universities hire Kathy to train their students and recent college graduates on how to land great jobs. Contact WiserU to learn more.

How Women Can Shape Stronger Careers Through Opportunity and Self-Belief

2025-12-11T12:51:00.000-06:00

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To shape a stronger career, you don’t need a perfect ten-year plan. But you do need clarity — and some willingness to act before you feel ready. For women navigating work, growth rarely comes from a flawless strategy. It comes from tension: the moment you realize “what’s next” won’t be handed to you, and the choice to move anyway. Real progress isn’t a performance. It’s cumulative — shaped by hard pivots, small wins, and one or two decisions made without full permission. If you’re in motion, even slightly, you’re already building.

Start With What Feels Unclear
You don’t need a master plan. But you do need a direction. The danger isn’t in taking the wrong opportunity — it’s in saying yes to everything out of fear of missing something. Getting clear on your next move means slowing down and asking sharper questions. If you’re not sure what you want, start by mapping what you’re done tolerating. Then look forward. Learn how to identify career priorities by tracking which tensions keep surfacing — unmet potential, poor leadership, lack of autonomy. Clarity doesn’t come in one session. It comes in layers. Get curious about what your career wants from you next.

Stack Skills That Give You Leverage
You may not need more degrees. You just need to become harder to ignore. That happens when your skills get sharper, your language gets clearer, and your decisions stop asking for universal approval. Some of the most powerful career shifts start with boring moves: learning new tools, joining a cross-functional project, and making sense of the money. That’s how continuing training improves prospects — not just through knowledge, but by changing how people perceive your capability. You become a translator, not just a task-doer. A pattern-spotter, not just a problem-solver.

Lead With Strategy, Not Just Hustle
Career advancement doesn’t always mean doing more. Sometimes, it means doing different — choosing roles that let you guide change, not just absorb it. For women aiming to lead in education, nonprofits, or corporate training, earning an advanced degree in leadership can reset the ceiling. Flexible EdD programs online no GRE make it possible to pursue doctoral-level work without disrupting your current job or personal life. These programs emphasize applied research, innovation, and organizational transformation — giving you the credibility and toolkit to shape systems, not just operate within them.

Speak Louder — Especially at the Table
If you’re waiting until you feel “ready,” you’ll be outpaced by people already negotiating. Ask anyway. Advocate anyway. The discomfort is a signal, not a stop sign. Learning key strategies for salary negotiation isn’t just about dollars — it’s about practicing self-advocacy until it’s muscle memory. That includes naming your achievements without apology, requesting stretch projects, and stating what you need to stay, not just why you’re grateful to be here.

Find People Who Widen Your Map
Mentorship doesn’t always look like coffee with a VP. Sometimes it’s a peer who calls out your avoidance. Sometimes it’s a past colleague who reminds you what you’re capable of. The goal isn’t networking for its own sake. It’s to build a loop — where your ideas get sharper, your options multiply, and your blind spots shrink. Especially in leadership roles, women rise faster when they seek mentors and networks that mirror their ambitions, not just their current title. Don’t over-index on access. Focus on proximity to momentum.

Build a Life That Doesn’t Burn You Out
Burnout isn’t failure. It’s feedback. If your current rhythm requires constant repair, the system is broken — not you. Sustaining ambition means designing rest into the plan. That could mean redefining your boundaries, switching environments, or revisiting whether you still want what you said you wanted three years ago. More companies are learning why flexibility matters for women’s careers — but many still rely on you to set the terms. Don’t just adapt. Architect.

Don’t Wait to Feel Brave
You don’t grow by waiting for certainty. You grow by choosing forward motion — even in ambiguity. Growth isn’t just about climbing faster. Sometimes it’s about exiting a room that can’t hold you, or stepping into one you’re not “qualified” for yet. If you’re in a season of questioning, that counts. Prioritizing personal growth during stagnation isn’t indulgent. It’s necessary. Not every season is about action. Some are about restoration, redefinition, and reframing the cost of staying still.

You don’t need to wait for approval to evolve. Career growth isn’t a reward for loyalty. It’s the result of pushing through confusion, naming what you want, and claiming the space to pursue it. Build range. Ask louder. Connect upward and sideways. And when things stall, make moves that re-center you — not just resume you. The world isn’t waiting. But you don’t have to, either.

Unlock your potential with WiserU and master LinkedIn to elevate your career or business with expert training and career coaching from Kathy Bernard!

________________

WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Watch "Choose the Job You Want," then contact WiserU to get started on your professional development plan.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training, career coaching, and LinkedIn profile and resume services. Learn more

How to Build Your Professional Development Plan to Get Unstuck

2025-12-03T12:47:00.000-06:00

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Have you thought about creating a professional development plan for your life? It’s a way to stop drifting, pick a direction, build momentum, and avoid that weird career limbo where you aren't progressing the way you want. Whether you're in a dead-end job, considering an entrepreneurial endeavor, or doing fine (job-wise) but are quietly bored, you need a professional development plan to orient your career.

Start With the Stuff You Usually Avoid

Forget your job title. Forget your résumé. Do a gut-level, honest self‑evaluation of your skills. What are you solid at? Where do you fake it? What do you avoid because you’re low-key terrible at it?

Stop Dreaming Big. Start Getting Specific.

If you want a career that’s not on autopilot, get clear about what you want now — and where you don’t want in the future. Choose a balance of short-term and long-term career goals to ensure you’re not just climbing a ladder, but building a ladder worth climbing. Make sure it’s leaning against the right wall.

Formal Education Isn’t Dead. It’s Just Flexible Now.

Degrees used to feel like all-or-nothing. Now? Degrees are simply tools — especially when they’re built to fit your life. If you're trying to pivot into something more technical or want credibility that backs your skills, online technology degrees can do some heavy lifting. The best part? Online degrees don’t ask you to pause your life. You can keep earning, working, and living while still moving forward.

Feed Your Brain Like You Feed Your Phone

Let’s be real: you scroll, swipe, and click every day. If even half of your scrolling went toward career stuff, you’d be dangerous. Carve out space for continuing education to stay competitive. A podcast here. A newsletter there. One weird blog post that takes you somewhere unexpected. Keep your brain on the edge of something new — that’s where the fun is.

Plans Don’t Matter If You Don’t Give Them Teeth

Intentions don’t get you anywhere. Calendars do. Write down what you want to do — and set a completion date. Start simple: create a plan with actionable steps and deadlines. Try “block 20 minutes on Mondays to map out the week.” Make small moves. Rinse, adjust, repeat.

Mindset Isn’t Magic. It’s Maintenance.

People love to act like they’ve “unlocked” some growth mindset and now they’re unstoppable. Nah. It’s more like brushing your teeth. You show up, even when it’s boring. Especially when it’s boring. The people who keep learning — even when no one’s watching — are the ones who don’t get stuck. Doesn’t matter if it’s a webinar, a book, or a PDF that opens your eyes to something new. Continuous learning as a career advantage is essential. Stay in motion.

Check Your Plan Like You’d Check Your Budget

Don’t set your plan and forget it. That’s how it dies. Once a month, crack open your plan and ask, “Is this still right?” Give yourself permission to change the plan without feeling like you messed it up. Treat it like a living doc, and do a regular review and adjustment of your plan.

Don’t Wait Until You’re Ready. You Won’t Be.

You don’t need to feel motivated. Or have the perfect system. Or read five more articles before you act. Pick one small, sharp move — and do it. Send that email. Sign up for that course. Write down one goal that doesn’t feel ridiculous. This isn’t a grand transformation. It’s a shift. One that builds fast, if you let it.

Unlock your potential with WiserU and master LinkedIn to elevate your career or business with expert training and career coaching from Kathy Bernard!

________________

WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Watch "Choose the Job You Want," then contact WiserU to get started on your professional development plan.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training, career coaching, and LinkedIn profile and resume services. Learn more

You’re Building Something That Could Last – But Will You?

2025-11-19T20:39:00.001-06:00

Image via Pexels

There’s a version of success no one talks about: the one where you’re still healthy, still grounded, and still you at the end of it. It’s not a lucrative entrepreneurial exit or reaching the pinnacle of your career. But it’s real—and you feel it in your body when you’re getting it wrong. Your well-being can’t be an afterthought. It must be part of the blueprint long-term. Spoiler: it’s not just grit. It’s rhythm.

The Hustle Can’t Be the Whole Story

You probably didn’t sign up to become a high-performance robot. You wanted to build or do something real. Something that mattered. But somewhere along the way, your calendar stopped being a tool and started feeling like a slow-moving avalanche. You wake up tired, run on fumes, then punish yourself for not being more “on.” I get it. I’ve been there. Most entrepreneurs and high achievers have. But here’s the thing nobody articulates: sustaining such drive over time requires more than productivity apps. It takes stamina, self-respect, and the discipline to prioritize things that don’t produce immediate ROI. Self-care isn’t retreat—it’s infrastructure. And the sooner you treat it as such, the longer you’ll last.

You Have a Body—Start Acting Like It

The body keeps score, and if you’re honest, you’ve probably been overdrawn for a while. Whether it’s skipping meals, hacking sleep, or collapsing into your desk chair at 2 a.m. because “it’s just this one deadline,” the signals accumulate. Neglecting physical wellness undermines performance in ways you can’t always reverse with supplements or vacation days. Strength training improves mental focus. Hydration sharpens thinking. Stretching reboots your attention span. This isn’t about biohacking your way into high performance. It’s about listening to the machine that’s already running your business or career: your body.

You’re Allowed to Downshift

Sometimes self-care doesn’t look like a walk in the woods or a perfectly timed journaling session. Sometimes it’s somatic (body-related). Quiet. Internal. It’s letting your nervous system decompress without demanding anything in return. If that means introducing safe, calming products or rituals into your wind-down routine, that’s a valid move. The point isn’t the product or ritual—it’s the pause. It's the reminder that your body is not an afterthought; it’s the vehicle.

Sleep Debt Is Real, and It’s Collecting Interest

Sleep isn’t the opposite of productivity—it’s how your brain does backend maintenance. Entrepreneurs and high achievers love to romanticize 4-hour sleep schedules and Red Bull-fueled sprints. But your ability to make clear decisions, regulate stress, and manage risk relies heavily on your sleep architecture. There’s no version of success where you consistently shortchange your rest and remain effective. That’s not edge—that’s erosion. The science is clear: how quality sleep can boost productivity and success is not opinion, it’s operating system-level design. Your brain doesn’t care about your deadline. It cares about REM cycles and whether you’re giving your operating system enough to work with.

Your Mind Needs Quiet, Not Just Input

And then there’s your mind. Not the task-list mind, but the one behind it. The one that’s always scanning for danger, trying to predict outcomes, or bracing for disappointment. You can’t outrun that part of you. But you can learn to work with it. For entrepreneurs constantly operating in high-uncertainty environments, mental clarity isn’t a luxury—it’s leverage. Understanding how mindful meditation makes you a better leader is less about sitting cross-legged and more about building emotional range. A clear mind doesn’t just respond better—it sees more options, earlier. It notices patterns. It avoids knee-jerk decisions that cost you time and reputation.

Systems Are Self-Care in Disguise

Of course, none of this works if you treat self-care like a side project. It has to be baked into your workflow, not bolted on. Systems, not intentions, prevent burnout. That means protecting your calendar like it’s your cash flow, building default-no boundaries, and designing workflows that don’t rely on last-minute heroics. A recent peer-reviewed study linked self-care practices and relationships with vitality and health across multiple life domains, including entrepreneurship and high career achievement. The implication is clear: your routines aren’t just habits—they’re scaffolding. Without structure, your business or career might still stand, but it won’t scale. And neither will you.

You Weren’t Built to White-Knuckle This

Now let’s talk about support. Not the cliché “find your tribe” advice—but real, operational relational capital. The people who text you “food?” when you disappear for 12 hours. The mentor who sees your patterns before you do. The friend who holds up the mirror, kindly. You’re not meant to white-knuckle this alone. But support doesn’t just show up. You build it by showing up when you don’t need something. You earn it by letting people in before the crisis hits. Research confirms that access to resources will increase your self-belief, especially when that support includes emotional availability and strategic clarity.

You don’t need a perfect morning routine. Or a bulletproof gym habit. You need a way to come home to yourself. A way to remember you’re not just a business owner or top leader—you’re a body, a brain, a beating heart. Build a rhythm that holds you, not just a brand that defines you. You will not be rewarded for suffering quietly. You will not be remembered for working yourself into the ground. You’ll be remembered for how you stayed you—present, steady, honest—when the pressure tried to turn you into something else.

Unlock your potential with WiserU and master LinkedIn to elevate your career or business with expert training and coaching from Kathy Bernard!

________________

WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training, career coaching, and LinkedIn profile and resume services. Learn more

The Green Wave: How your career can shape a sustainable future

2025-10-29T23:27:00.000-05:00

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Sustainability is no longer only the domain of environmental specialists — it’s fast becoming a core job function for all types of jobs. As climate urgency intensifies and global policy shifts mount, companies are rethinking everything from hiring to operations. Green thinking isn’t a silo anymore; it’s a throughline. And job markets are following suit. This is no longer just a climate issue — it’s an economic retooling.

Legacy Industries Are Turning Over a Green Leaf
Even carbon-intensive sectors — from oil to agriculture to aviation — are now under pressure to change. What used to be unshakable systems are being redesigned at the root. One key indicator: emerging opportunities for industrial operators to reduce carbon are showing up in the budgets of manufacturers, logistics networks, and supply chains. This is no PR play — it’s part of long-term survival and risk mitigation. Across industrial verticals, energy use, materials sourcing, and emissions tracking are being rebuilt — not bolted on.

Education as a Pathway to Green Leadership
As sustainability becomes a baseline expectation across sectors, academic institutions are adapting their programs to meet the moment. Universities are building green-aligned curricula that equip future professionals with tools to drive environmental change from within business, policy, and technology roles. An MBA program, in particular, develops leadership, systems thinking, and strategic planning skills — all essential for navigating and accelerating sustainability initiatives across large organizations. For professionals seeking flexibility, online programs make it easier than ever to explore career opportunities that align with both advancement and impact.

Sustainability Roles Are Expanding Across All Job Categories
While “green jobs” once meant environmental science or clean energy, that definition has exploded. Today, roles in accounting, HR, design, and procurement are being adapted with sustainability responsibilities. Curriculum writers are adding climate context. Real estate teams are planning for flood zones. The diversity and growth of green jobs across 25 sectors are reshaping what it means to be environmentally responsible without changing careers. “Sustainability” is no longer a department. It’s a skillset embedded everywhere.

Consumer and Investor Pressure Is Driving the Shift
Why the sudden urgency? It’s not just regulation. Public pressure — from retail buyers to pension fund managers — is reshaping company priorities. ESG scoring is now baked into investment frameworks. Shareholders are filing climate resolutions. And younger customers are walking away from brands that don’t align with their values. In this landscape, how consumers and investors demand corporate sustainability becomes the invisible force rewriting internal playbooks. Change isn’t always a choice. It’s a prerequisite for relevance.

Tech and Innovation Are Accelerating Integration
What once required years of research and development is now available as off-the-shelf software. From emissions calculators to AI-driven supply chain optimizers, green tech is democratizing access to responsible operations. Even mid-size firms are benefiting. As sustainable technologies allow companies to streamline operations, cost savings and climate gains increasingly go hand-in-hand. Whether it’s blockchain for material traceability or AI for energy usage predictions, smart tools are making green the efficient choice.

Everyday Operational Habits Are Being Rewired
Forget big slogans — this transition shows up in the mundane. Office policies, travel reimbursements, packaging specs, and IT energy usage are all up for review. Department by department, companies are embedding eco-conscious actions into the daily flow of work. And they’re starting small. Sustainable business practices your company can implement include waste audits, renewable utility sourcing, and better vendor vetting — all quietly transforming how organizations behave. Culture doesn’t shift through one big announcement. It changes in a thousand tiny procedures.

This isn’t a “green careers” boom. It’s an economy-wide rewiring. From warehouse to boardroom, sustainability is becoming a required language — one that transcends job title or function. You don’t have to switch industries to contribute. You just have to adapt your role. Every decision — what to source, how to package, who to partner with — is now a climate decision. The more we embed environmental thinking into the day-to-day, the less it becomes a burden — and the more it becomes baseline competency.

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WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training, career coaching, and LinkedIn profile and resume services. Learn more

Beyond the Degree: Real-World Learning Paths That Build Skill and Confidence

2025-10-06T21:32:00.006-05:00

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You don’t need a diploma to change your life. Seriously, you don’t.

Maybe you’ve been thinking the only way to “level up” is to spend years (and a small fortune) chasing a formal degree. But here’s the truth: some of your biggest breakthroughs—personally and professionally—can come from short, focused programs that get right to it. Executive coaching. A public speaking bootcamp that pushes you way out of your comfort zone. A language class that makes your brain sweat—in the best way.

These aren’t bonus points. They’re accelerators. And they often move the needle faster than any classroom ever did.

So if something in you’s ready for change, maybe it’s time to look beyond the usual path.

Degrees Are Long. Life’s Already Happening.

Ever look at a course catalog and feel your soul pack up and leave? You’re not alone. Most degree programs come loaded with general education fluff and take years to finish. That’s fine if you’ve got the time and money—but when you need a skill now, not two years from now, it just doesn’t cut it.

That’s where microcredentials come in. They're built for speed, not ceremony. You can find programs with shorter timelines with flexible schedules, designed specifically for people like you—working, juggling life, trying to make moves without blowing up your calendar. You learn something real, apply it immediately, and move forward. No campus tours. No massive loans. Just actual progress.

You Don’t Need a Plane Ticket to Learn a Language

You don’t have to move abroad or sign up for some overpriced night class to pick up Spanish. You’ve got options. Solid ones. There are ways to learn Spanish online that are flexible, personalized, and honestly way more engaging than anything you sat through in school.

You can test out tutors, book trial lessons, and find someone who teaches in a way that makes sense to you. It’s not about drilling flashcards—it’s about confidence, conversation, and real-world use. You’re not just learning a language. You’re building cultural fluency. If you work in healthcare, hospitality, education—or just want to connect better where you live—this is one of the smartest, most affordable upgrades you can make.

Coaching Works Because It Doesn’t Let You Hide

You know that feeling when something’s stuck—but you can’t name it? That’s where coaching comes in. Not the cheerleader kind. Real coaching. The kind that presses on the right pressure points and makes you move.

It’s not therapy. It’s not motivational fluff either. It’s built for momentum. And the impact of executive coaching programs is no joke—studies show they often lead to more lasting behavioral change than traditional training. If you’re looping through the same stuck patterns, this might be your reset button.

Want to Lead? Start by Speaking Clearly

People won’t take you seriously if you can’t communicate clearly. Harsh, but true. It’s not about fancy vocabulary. It’s about presence. Intent. Clarity.

You learn that by doing it live. No shortcuts. Public speaking workshops give you that fire-test space to try, mess up, and improve—fast. You get to workshop your delivery, get feedback, and sharpen your ability to hold attention in real time. Whether you're leading a meeting, pitching a client, or just trying to not sound like you’re rambling? This skill pays off immediately.

Forget the Degree Checkbox. Show What You Can Do.

Here’s the quiet truth: more and more hiring managers don’t care where (or if) you got your degree. They want to know if you can deliver. Period.

And that’s why microcredentials are becoming a viable alternative. Because if you can show you’ve done the work—and done it well—that’s what matters. A polished certificate and a project portfolio will open more doors than a dusty BA on a resume. Especially if what you’re applying for isn’t academic—it’s practical.

Understand Culture or Get Left Behind

Being smart isn’t enough. Being talented isn’t either. If you can’t read the room—especially when that room spans different countries, norms, and expectations—you’re going to miss.

That’s why cross-cultural training programs matter. They’re not just corporate HR checkboxes. They teach you how to adapt your tone, understand unspoken expectations, and avoid stepping on landmines you didn’t know were there. If you work with global teams, international clients, or even just culturally diverse local communities, this is how you stop guessing and start connecting.

Time. Money. Energy. Use Them Smarter.

You don’t need to ask, “What should I study?” Ask, “What’s going to move me forward right now?” Because that’s the shift. Time’s expensive. So is tuition. And sometimes a degree is just proof you showed up—not that you learned anything useful.

Look at the numbers. Programs built around micro-credentials versus degrees are often more relevant, more focused, and way more flexible. It’s not about prestige anymore. It’s about momentum. You want to build something real, not just check a box.

You’re Allowed to Grow Without a School’s Permission

You don’t need permission. You don’t need a syllabus. You don’t need to sit through lectures you’ll forget by next week. What you do need is a new way to move.

That might be coaching. It might be communication training. It might be finally learning that second language you’ve been putting off. These aren’t backup plans—they’re main paths. And they’re working. For real people. Every day.

School has its place. But your next step? It’s probably outside the classroom.

FAQ

Q: Are these non-degree options recognized by employers?
A: Yes. Many employers now prioritize demonstrated skills and outcomes over formal degrees, especially for mid-career professionals and technical roles.

Q: How do I choose between coaching, workshops, or language learning?
A: Start with your goal. If you want to lead better, go for coaching. If you need to communicate clearly, try public speaking. If you work across cultures, language learning may offer the most leverage.

Q: Are online programs as effective as in-person ones?
A: They can be—especially when personalized, interactive, and built for application. Look for programs that include live interaction, feedback, and practice.

Q: Is it worth the money if it’s not a degree?
A: Absolutely. Many non-degree programs cost less and deliver faster, more targeted ROI. The key is clarity: know what you’re trying to improve, and why.

Q: How long does it take to see results?
A: That depends on the format and your consistency. Some coaching programs deliver value in weeks. Language learning and speaking skills may take longer—but consistent practice leads to rapid gains.

Unlock your potential with WiserU and master LinkedIn to elevate your career or business brand with expert training and coaching from Kathy Bernard!

________________

WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training, career coaching, and LinkedIn profile and resume services. Learn more

Claiming Your Career: Strategies for Women to Advance, Pivot, or Leap

2025-08-05T22:31:00.002-05:00

You’ve worked hard. You’ve built experience, earned respect, and still, it feels like you’re orbiting the role you want rather than landing it. Whether your goal is promotion, pivot, or launching something of your own, the leap forward doesn’t come from grit alone. It’s a mix of timing, visibility, clarity, and moves no one teaches in school. Career advancement isn’t about being the loudest; it’s about choosing friction-clearing strategies when it matters most.

Mentorship That Mirrors Your Journey

You don’t need a superstar mentor with a million LinkedIn followers. You need someone who’s been where you are and sees where you’re going. Those who connect with female mentors who understand their journeys report not just faster promotions, but sharper clarity around what’s actually possible. This kind of mirrored mentorship does more than validate ambition. It provides language, political fluency, and decision templates for navigating subtle thresholds. The right mentor won’t give you answers; she’ll reveal the questions that open doors.

Self‑Advocacy Starts with Skill, Not Volume

Raising your hand is part of it. But knowing how to structure that hand-raise? That’s what changes careers. It doesn’t start with "confidence," it starts with content. Women often wait to be noticed for their impact, but those who build negotiation skills not only earn more, they earn clarity. Self-advocacy means you can describe what you bring, frame it in terms of business impact, and make your case without flinching. It’s less about speaking louder and more about structuring what you say so it lands where it needs to.

Strategic Networks, Not Just Social Ones

Yes, relationships matter. But not all networks are created equal. While social circles offer support, advancement often depends on strategic connections — those who are one layer above your current orbit. Women who form strategic bridges beyond their sphere gain access to new conversations, referral pathways, and sponsor-ready dynamics. Too many women get stuck in "supportive but sideways" networks. The goal isn’t just belonging, it’s upward motion. Map who can refer, vouch, or escalate your work and be that conduit for others, too.

Business Acumen Is the Differentiator

It’s not always more credentials that you need. You may also need a deeper understanding of how business decisions are made. Senior leaders don’t just execute, they prioritize. And that requires strategic fluency. You can master business thinking to elevate your role by learning how to interpret financial drivers, understand your department’s value chain, and anticipate the questions executives ask. The jump from contributor to decision-maker is lined with these insights. Skip them, and you’ll wait longer. Build them, and you’ll get pulled forward.

Everyday Culture Shifts Start with You

You don’t need to overhaul the org chart to shift culture. Small moves create outsized change. Women who take note of everyday micro-feminism steps, such as amplifying a colleague’s idea in a meeting, questioning assignment bias, or inviting someone overlooked into a conversation, shape the tone of their teams. These actions signal inclusion without needing permission. They add up. And when leaders notice who’s elevating others, it reframes how influence is distributed. If change feels slow, start with concrete actions. You’ll be surprised how many follow your lead.

Redefining Balance With Role Design

Career progression doesn’t have to compete with your life. But it does require negotiating roles that acknowledge it. Women who pursue flexible roles that support balance tend to report higher retention, better performance, and greater satisfaction. It’s not just about working fewer hours; it’s about designing roles that scale with your life, not against it. Ask about flexibility early. Frame it in terms of outcomes, not accommodation. The right role doesn’t punish you for being a full human. It sees your full life as a leadership asset.

Starting the Business You Can’t Stop Thinking About

Maybe your next move isn’t up. Maybe it’s out. If you’ve had an idea pulsing at the back of your brain — a product, a service, a way of solving something you know others feel — it might be time. Start by naming what you want to build. Sketch the first offer. Talk it out with someone who will take it seriously. Build a financial rough draft, choose a business structure, and commit to a first customer. Platforms like ZenBusiness can help cut through legal and operational fog, from formation and compliance to finances and website support, so you can focus on building something real. You don’t have to get it all right before you start. You just have to start.

There’s no single staircase to the top. And often, what feels like a career ladder is actually a mosaic, built from choices that don’t always feel “big” in the moment. But they compound. That’s what this is. Not theory. Not waiting. It’s decision after decision that supports the future version of you, the one already in the role, or running the business, or changing the rules. Pick one move. Make it visible. And watch what shifts.

Unlock your career potential with expert insights and strategies at WiserU — your go-to resource for navigating career challenges and discovering new professional paths!

________________

WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training, career coaching, and LinkedIn profile and resume services. Learn more

How to Revive a Stalled Career and Redefine Your Professional Path

2025-06-09T23:30:00.000-05:00

Image: Freepik

You don’t always realize it’s happening. The calendar flips, the titles blur, and one day you catch yourself scrolling job boards out of boredom more than ambition. You used to have a plan—or at least a direction—but now? Now it feels like you're standing still while everyone else is speeding past. The good news is you’re not the only one who's hit this wall, and better yet, it's not permanent. Getting unstuck doesn’t mean overhauling your life overnight. It means getting honest, getting resourceful, and deciding you’re not going to let a stalled season define your whole story.

Growth Doesn’t Always Mean Climbing

There’s an outdated idea that careers should always go upward—promotions, better pay, more prestige—the works. But sometimes, growth comes through lateral moves. Which may mean stepping into a role that gives you peace of mind instead of ulcers, or trading a title for the chance to work on something that doesn’t drain your soul. You’re allowed to shift gears if your goals change.

Look at Your Career Wreckage—Then Learn From It

It’s easy to gloss over the mess that is your career. You tell yourself you've just been through a rough patch, or the market was off, or that leadership didn’t get you. But at some point, you’ve got to figure out which decisions helped your career and which ones hurt, and ask yourself what you’ve been avoiding. The answers are there—if you’re brave enough to look.

Work With an Expert Who Knows the Terrain

Let’s be real—doing this alone is exhausting. That’s where Kathy Bernard of WiserU can help. She lives and breathes career transitions: she can sharpen your resume until it slices through applicant tracking systems, tweak your LinkedIn so it stops collecting dust, and coach you through the interviews that used to send you into a cold sweat. It's not magic, but it can lead to momentum in the right direction—and that can make all the difference.

Forget Networking, Start Talking to Humans

Networking as a concept is passé. What you actually need is a real back-and-forth conversation with people who’ve been through career change. Reach out to folks who made odd pivots, fell off track, and somehow made it work. People are usually way more generous with their stories than you’d expect.

Level Up Your Skills with an Online Degree

When your career feels stuck, going back to school can open new doors and sharpen your edge. Online degree programs make it possible to keep working while you learn, so you don’t have to hit pause. Specifically, if you're navigating the challenges in healthcare management education, a master’s in health administration can build your leadership skills and expand your impact in the field.

Don’t Quit to Start Over

A total career change gets all the attention, but it’s not always the move. Maybe you just need a side gig using a skill you’ve been ignoring, or a project that reminds you you’re still capable. Small moves compound. You can build your next chapter while still cashing the check from the current one.

Drop the Shame—It’s Dead Weight

The quiet part of being stuck is the shame. You don’t say it out loud, but it hums underneath everything. It tells you that you blew your shot, that maybe you’re just average after all. That voice lies. Most people stall. Most people drift. What separates the ones who move forward is that they decide to stop carrying that guilt like it’s part of their job description.

Take Yourself Seriously—Just Not Too Seriously

It’s weird—when you’re stuck, you either act like you don’t care or you grip so tight that you choke the whole process. Instead, find the middle. Take your skills seriously. Remind yourself you’ve done good work, even if no one’s applauding right now. But also? Be willing to pivot, to laugh at the mess, to take a weird opportunity that looks nothing like the plan you once made.

This isn’t the end of your story. This is where you get to rewrite your future. With the right tools, real people in your corner, and a willingness to try again, you’re setting the stage for a comeback. And honestly? That’s more powerful than any straight-shot success story.

Feeling stuck? Discover transformative insights and practical steps to redefine your career path with WiserU and start your journey towards a fulfilling future today!

________________

WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training, career coaching, and LinkedIn profile and resume services. Learn more

What to Do When Your Career No Longer Fits

2025-05-13T14:34:00.002-05:00

Photo via Pexels

We don’t talk enough about the deep, gnawing unease of waking up every weekday and dreading where your feet will take you. It’s one thing to be overworked. It’s another thing entirely to realize the life you’ve built around a job no longer reflects who you are. The resume might still sparkle. The paycheck might still hit. But inside, you’ve gone silent, and that silence is trying to tell you something: you’re stuck, and it’s time to get out.

Step Outside the Labels You’ve Been Living Under

It’s easy to conflate who you are with what you do, especially if you’ve been at it for a decade or two. But “project manager,” “account executive,” and “team lead” are titles, not identities. You don’t have to keep performing a role just because it fits neatly on a LinkedIn profile. The first move out of a stuck career is mentally firing yourself from your job title. Ask who you are without it. What do you care about when no one’s watching? What conversations leave you feeling more awake than before? You’re not too old, too late, or too far gone to reintroduce yourself to yourself.

Open a New Path With School

You don’t need to pack up your life or leave your paycheck behind to learn something new—online education has cracked that door wide open. Whether you’re chasing a second act in public health or pivoting into tech, today’s programs are built to flex around the realities of adult life. There’s an enormous range of options available; if you're aiming to earn a healthcare administration masters online to shape patient outcomes and influence healthcare policy, there's a program designed for that. No matter where you're headed next, online learning makes space for ambition without asking you to hit pause on the rest of your world.

Let Go of the Myth of the “Perfect Fit”

You might be searching for a new career like it’s a soulmate: one role to complete you. That’s a heavy ask for any job. Careers evolve. They grow as you grow. Rather than waiting for lightning to strike, look for intersections—where your skills meet your interests, where demand meets your curiosity. If you aim for “good enough to get started” instead of “perfect,” you’ll make actual moves instead of staying paralyzed. Careers, like people, don’t reveal themselves fully until you’re in a relationship with them.

Talk to People Who’ve Made Big Leaps

It’s hard to be what you can’t see. So find people who’ve made career pivots—especially the messy, nonlinear, inspiring ones. These aren’t unicorns. They’re your friend’s older sister, your neighbor, someone in your extended network who once sat where you’re sitting. Ask how they knew it was time. Ask what surprised them. Ask what they’d do differently. Most people are far more open to sharing than you think, and every story you collect makes your own leap feel a little less impossible.

Reframe Your Experience as a Toolkit, Not a Trap

You may think all those years in your current field are an anchor, tying you down. But the truth is, every job teaches something transferable. You just have to reframe it. Project management becomes client strategy. Teaching becomes curriculum design. Retail becomes user experience. Don’t assume you have to start from scratch. The trick is learning to speak a new language with the skills you already have. Your experience isn’t wasted—it’s raw material.

Get Comfortable with the In-Between

Here’s the hardest part no one likes to say out loud: there will be a stretch of time when you don’t know who you are anymore, and you’re not yet who you’re becoming. This liminal space is uncomfortable, unglamorous, and absolutely essential. It’s the hallway between rooms, and yes, it echoes. But don’t rush it. This is the season where identity is composting, where the old self breaks down so the new one can take root. The faster you try to escape it, the longer you’ll stay stuck. Embrace the uncertainty—it means you’re in motion.

If you’re reading this while staring down a job that no longer fits, know this: you’re not broken, lazy, or ungrateful. You’re evolving. Stagnation is a symptom, not a sentence. And careers aren’t linear—they’re winding, cyclical, full of dead ends and new beginnings. Finding your next thing doesn’t require a total reinvention. It requires listening more closely to the parts of you that have gone quiet, and honoring the whisper that says, “there’s more for me than this.”

Guest post by Mariana Lamar

Mariana Lamar is passionate about helping people achieve their best health and wellness through a holistic approach. As the creator of WholeHealthHQ.com, she aims to provide people with the knowledge, tools, and resources they need to live healthier and happier lives. From nutrition and fitness to mindfulness and self-care, she believes in addressing all aspects of our well-being to achieve optimal health.

Unlock your potential with WiserU and master LinkedIn to elevate your career or business with expert training and coaching from Kathy Bernard!

________________

WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training, career coaching, and LinkedIn profile and resume services. Learn more

Don’t Let a Stunted Career Hold You Back — Fix It!

2025-02-20T22:15:00.000-06:00

Image via Freepik

Feeling stuck in your career is frustrating, but it doesn’t mean you’re out of options. Sometimes, it’s just a sign that it’s time to hit pause, figure out what’s not working, and try something new. Maybe you’re feeling bored, unchallenged, or just unsure of what’s next—but that doesn’t mean you’re stuck forever. The key is to shake things up, stay open to new opportunities, and be willing to step outside your comfort zone. If you’re ready for a change, here are real ways to bring fresh energy into your career and start moving forward again.

Expand Your Network Through LinkedIn Connections

If you’re looking for new job opportunities, LinkedIn is one of the best tools at your disposal. A strong network can open doors you didn’t even know existed, whether through referrals, industry insights, or direct job offers. Start by giving your profile a facelift—update your headline, refresh your bio, and make sure your experience reflects your current skills and ambitions. And don’t forget about your profile picture! A clean, professional-looking image makes a huge difference, and you can easily adjust it with an online profile picture tool to get the perfect fit (check out these appealing options).

Strengthen Your Skills Through Professional Development

If you’re feeling stagnant in your career, learning something new can help you break free from the rut. Professional development — whether through certifications, training programs, or workshops—can boost your confidence and make you more competitive in your field. If you’re not sure where to start, think about skills that could give you an edge in your industry. A certification in a growing field like data analytics, project management, or digital marketing could lead to new opportunities and better pay. Even if you’re happy in your current job, continuous learning keeps you adaptable and ready for whatever comes next.

Build Meaningful Connections at Industry Events

Some of the best career moves start with a simple conversation. Industry events, conferences, and networking meetups put you in the same room as people who can open doors—whether it’s a mentor, a future collaborator, or even your next boss. And, beyond the career perks, being around driven, like-minded professionals can remind you why you love what you do. If big conferences feel overwhelming, try smaller meetups or virtual networking—they can still lead to meaningful connections without the stress of a huge crowd.

Learn Something New with Online Courses

With so many online courses out there, it’s easier than ever to learn something new. Whether you want to level up your skills, switch industries, or just explore something different, online learning gives you the freedom to do it on your own schedule. Plenty of people have landed promotions, changed careers, or simply gained more confidence thanks to the right course. And the best part? You get to choose what fits your goals—whether it’s coding, leadership, or even a new language. A little learning can go a long way in shaking up your career.

Explore Entrepreneurship for a Fresh Start

If the usual 9-to-5 grind isn’t working for you anymore, maybe it’s time to try something different. Starting a business, freelancing, or turning a side hustle into something bigger can give you more control over your work and let you focus on what actually excites you. Not everyone wants to be their own boss, but if you have a skill, service, or idea people need, why not see where it takes you? Even if you’re not ready to go all in, testing out self-employment on the side can bring more freedom, flexibility, and fresh energy to your career.

Manage Stress with Mindfulness and Self-Care

Burnout is real, and sometimes, a stalled career has more to do with exhaustion than a lack of opportunities. Taking care of your mental well-being can help you gain clarity and refocus on your goals. Simple mindfulness practices like meditation, deep breathing, or journaling can reduce stress and help you think more clearly about your next steps. When you’re in a better headspace, it’s easier to make decisions, take risks, and embrace new challenges without feeling overwhelmed.

Learn from Experts and Stay Ahead of Trends

Staying on top of industry trends is key if you want to keep growing in your career. Connecting with experts, joining professional groups, and following industry leaders can give you a clearer idea of where things are headed. Whether it’s through webinars, newsletters, or just talking with experienced colleagues, those insights can make a big difference. The more you understand the bigger picture, the easier it is to spot new opportunities and figure out your next move.

Getting your career back on track won’t happen overnight, but small steps can lead to big changes. Whether you’re building your network, learning new skills, or considering a whole new path, the key is to stay open to what’s possible. Keep pushing forward—try new things, take a few risks, and trust that the right opportunity will come. Your career isn’t set in stone, and with the right mindset, you can handle whatever comes next.

Unlock your potential with WiserU and master LinkedIn to elevate your career or business with expert training and coaching from Kathy Bernard!

________________

WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training, career coaching, and LinkedIn profile and resume services. Learn more

Tech Vision: Career Strategies for Aspiring IT Professionals

2024-10-01T15:50:00.002-05:00

Image via Freepik

The IT and computer science world can make for a thrilling career because there are so many opportunities to learn, advance, and create. Exploring data science, developing apps, and bolstering cybersecurity are some of the many specialties worth considering. However, as with any industry, you need a good plan to succeed in these tech fields. The following WiserU article shares practical advice for flourishing in IT and computer science.

Discover Your Interests and Strengths

Passion isn’t everything in an occupation, but it definitely helps motivate you to continue learning and stay productive; take time to figure out what excites you. IT and computer science are broad fields, offering cybersecurity, data science, software development, and countless other opportunities. Perhaps you like to write code and solve puzzles, or maybe learning how networks operate is up your alley. Focusing your sights on your passions will help you tap into your strengths and keep you engaged through career ups and downs.

Master Key Programming Languages

At the heart of all tech fields is programming. Whichever specialty you choose, make sure you are well-versed in Java, C++, Python, and other essential programming languages. Java is non-negotiable when developing larger-scale applications, C++ allows for strict system performance control, and Python is known for its versatility and simplicity. Becoming a master of these languages will equip you to solve complex problems and shine among other job candidates.

Consider an Online Degree for Flexibility

Online college could be the ideal path if you already have a job or family responsibilities. Such programs are flexible while providing the same quality of education as in-person school. You can get an online computer science degree to broaden your knowledge and interests in data structures, algorithms, and other crucial concepts—all at your own pace and around your schedule. Employers will see that you’re self-motivated and know how to manage your time as you earn your degree online.

Sharpen Your Problem-Solving Skills

You must understand coding in IT, but being an adept problem solver is just as critical. IT professionals possess solid analytical skills that let them produce new algorithms, remediate bugs, and make systems more efficient. Working on real-world problems, puzzles, and coding exercises can give you good practice in this area; thinking more critically will empower you to tackle career challenges more effectively.

Get Comfortable with Hardware and System Architecture

You must have hardware to create and optimize software, and grasping how hardware works is essential for thriving in IT. While it’s not necessary to be an expert, it’s important to learn the basics of storage devices, CPUs, and memory to maintain the bigger picture on whatever project you’re working on. You will need to devote a little more time to learning about hardware if you opt for a career in software optimization or systems engineering—these fields are built upon the interplay between hardware and software.

Build a Strong Portfolio

Finally, spend time creating a well-rounded portfolio; it can make the difference between quickly landing and searching too long for the right job. The best approach is to commit to small, interesting projects and gradually tackle more complex challenges. Your portfolio will demonstrate your technical skills and commitment to lifelong learning. Tech employers constantly seek curious and proactive candidates, so make sure your portfolio distinguishes you from others. Work with WiserU to develop your LinkedIn presence and move your career forward!

Mastering technical skills is a major component of IT and computer science success. But these fields also require you to grow, adapt, and blaze your own path in an ever-changing world. Use the tips above to get off to a strong start, and realize your full potential by remaining confident, learning constantly, and embracing the right opportunities.

Guest post by Mariana Lamar

Mariana Lamar, a health and wellness advocate, shares her knowledge and holistic approach to living a healthier, happier life on WholeHealthHQ.com.

________________

WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales,
marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training, career coaching, and LinkedIn profile and resume services. Learn more

Exploring the Skilled Trades: Training, High-Paying Jobs, and Lifelong Careers

2024-09-05T18:11:00.000-05:00

Skilled trades refer to jobs that require specialized training and hands-on experience, such as electricians, plumbers, and welders, to name a few. These trades are in high demand and offer high-paying jobs and lifelong careers. Today, WiserUTips.com explores the world of skilled trades and provides insights into training, job opportunities, and the potential for long-term success in these careers.

Top Trades You Can Learn

There are many different types of skilled trades that you can learn depending on your interests and skill set. Some of the most popular trades include electricians, plumbers, HVAC technicians, carpenters, welders, and machinists. Each type of trade requires different levels of education and training, but all offer the potential for high-paying jobs and long-term career stability. To determine your career path, check out this tool.

Seek Out a Business-Centered Education

Many people in skilled trades also benefit from a business education. Whether you want to move into a leadership role at a bigger company or start your own business, consider classes to help you further your earning power and reach your career goals. Online educational platforms are especially helpful because they allow you to learn and proceed at your own pace. This resource could help you expand your education without taking too much time away from your other responsibilities.

Training and Certification

To become a skilled tradesperson, you need to obtain the necessary schooling, training, or certification for your chosen trade. The level of education and training required will vary depending on the trade, but most require some form of apprenticeship or on-the-job training. Certification or licensure may also be required by state or local governments to work in certain trades.

Starting an Apprenticeship

If you're interested in pursuing a skilled trade, starting an apprenticeship is a great way to gain the necessary experience. Apprenticeships typically involve a combination of classroom instruction and on-the-job training with a licensed professional in the trade. These programs can last several years and provide a pathway to becoming a journeyman or master in your chosen trade.

Obtaining Your License

Obtaining a license is often a requirement to work in many skilled trades, and the process can vary depending on the trade and location. Generally, the licensing process involves completing the necessary education and training, passing an exam, and meeting other requirements set by state or local governments. Once licensed, you'll have the credentials needed to start your career and pursue higher-level positions in your trade.

Starting a Trade Business

Starting your own business can be a great way to achieve financial independence and career satisfaction. The first step is deciding on the type of business you want to create and ensuring that you have the necessary capital and resources available to make it successful.

Skilled trades offer great opportunities for those looking for stable careers with high payouts while also providing lifelong security through job stability if done right. Take time now to research the different types of trades available.

WiserU is here to help you find the career you’ve been dreaming about. Reach out today to get started!

________________

WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training, career coaching, and LinkedIn profile and resume services. Learn more

Turning Setbacks into Comebacks: Your Guide to Career Re-Entry

2024-08-21T12:42:00.000-05:00

Image by Freepik

Returning to the workforce after overcoming a stroke or serious illness presents a unique set of challenges and opportunities. The road to recovery often extends well beyond physical health, touching on the mental and emotional readiness to re-enter the professional realm. This guide from WiserU offers a roadmap to navigate this significant life change, providing you with the tools and confidence needed to step back into the workforce with determination and resilience.

Assess Your Health and Abilities
Before leaping back into the job market, take a moment to reflect on your current health status and understand any new limits or capabilities. This introspection is crucial for identifying the types of roles and work environments that will support your well-being. Acknowledge the progress you've made in your recovery and consider how your experience has shaped your professional goals.

Career Path Exploration
Deciding whether to pick up where you left off or chart a new course in your career can be a pivotal decision. For some, returning to a previous position offers a sense of familiarity and continuity. Others may see this as an opportunity to explore new industries or roles that better align with their post-recovery life. Evaluating part-time or freelance options can also provide a gentler transition back into the working world, offering flexibility to balance your commitments.

Embracing Entrepreneurship
Starting your own business offers the unique opportunity to turn your passion into a profession, granting you the autonomy to make decisions that align with your vision and goals. The journey of entrepreneurship is not only about creating value but also about personal growth and development. Forming an LLC can provide significant benefits, including liability protection and potential tax advantages, enhancing the business's credibility and longevity. Utilizing a formation service, such as ZenBusiness, greatly simplifies the process, ensuring compliance and allowing you to focus on the growth and development of your business.

Job Market Research
The job search process has evolved, with technology playing a central role in how opportunities are found and secured. Begin by identifying companies that interest you and that are known for cultures of inclusivity and support. Leverage online platforms to connect with potential employers and industry peers. Engaging with a career coach or a job placement service can provide personalized guidance and increase your chances of finding a suitable position.

Leveraging Your Network
Never underestimate the power of a strong professional network. Reconnecting with former colleagues, industry contacts, and friends can open doors to opportunities that might not be publicly advertised. Sharing your journey and career aspirations with your network can lead to valuable leads and advice. This support system can be instrumental in finding a role that accommodates your health needs and career goals.

Skill Enhancement
The professional landscape is constantly evolving, with new skills and knowledge in high demand. Dedicate time to expanding your skill set through online courses or certification programs. This commitment to learning not only makes you more competitive in the job market but also boosts your confidence. Tailor your learning to fill gaps in your resume or to pivot towards a new field or specialty.

Prioritizing Self-Care
Integrating self-care into your routine is essential for maintaining your health and ensuring you can meet the demands of your job. Establish habits that support physical health, mental well-being, and stress management. Regular exercise, a balanced diet, and mindfulness practices can enhance your productivity and resilience in the workplace. Viewing self-care as a non-negotiable part of your professional success is key to a sustainable career.

Flexible Work Arrangements
As you step back into the workforce, seek out roles that offer the flexibility to manage your health effectively. Part-time positions through sites like Remote.co, remote work, or jobs with flexible hours can provide the balance needed to ease back into professional life. Employers increasingly recognize the value of accommodating diverse needs, making it a favorable time to negotiate for work arrangements that support your health and productivity.

Re-entering the workforce after a period of illness is a journey marked by self-discovery, resilience, and adaptation. By assessing your health, exploring new career paths, and prioritizing your well-being, you can navigate this transition with confidence. The key is to approach this phase with an open mind, leveraging your experiences and the support of your network to carve out a fulfilling professional path. Remember, your return to work is not just about resuming a job; it's about moving forward with a renewed sense of purpose and possibility.

WiserU is here to empower your business and help you excel. Reach out today to get started!

________________

WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training, career coaching, and LinkedIn profile and resume services. Learn more

Optimize Your Home Office for Job Search and Remote Work

2024-07-25T13:25:00.002-05:00

Image: Freepik

If you are in job-search mode or want to pursue remote work, designing a home office that combines comfort with productivity is crucial. The right setup boosts both work efficiency and overall well-being. Here's how to craft a home office that supports productivity and comfort for the long haul.

Ergonomic Design

An ergonomically designed office space can prevent fatigue and physical strain, which is vital for long-term health and productivity.

Investing in a good chair: Look for an office chair that supports the natural curve of your spine. Adjustable height and armrests are key.
Correct monitor placement: Your monitor should be at eye level and about an arm's length away to prevent neck and eye strain.
Keyboard and mouse placement: Ensure these are placed so your wrists are in a neutral position to avoid repetitive strain injuries.
Footrest: If your feet don’t comfortably reach the floor, consider a footrest for additional support.

Optimizing Layout and Lighting

The physical layout and lighting of your office significantly impact productivity and mood.

Natural light: Position your desk where you can benefit from natural light without causing glare on your screen.
Task lighting: Supplement natural light with focused task lighting, such as a desk lamp, to reduce eye strain.
Minimizing clutter: Use shelves and filing cabinets to keep your workspace uncluttered. A clean desk promotes a focused mind.
Room layout: Arrange your furniture to minimize distractions, perhaps facing a wall or window with a pleasant view.

Technology and Equipment

Up-to-date technology and reliable equipment can streamline workflow and enhance productivity.

High-speed internet: Invest in a reliable and fast internet connection to handle video calls and large file uploads without frustration.
Quality peripherals: Use a high-resolution monitor, and consider peripherals like a wireless mouse or a mechanical keyboard for better functionality.
Cable management: Keep cables organized and out of sight to reduce clutter and minimize accidents.
Backup solutions: Implement a robust data backup system, such as an external hard drive or cloud storage, to protect important documents.

Professional Assistance

Sometimes, the best way to ensure your home office is set up for success is to turn to professionals who can provide expert advice and services.

Interior designer: Hire an interior designer specializing in home offices to help create a space that is both functional and aesthetically pleasing.
IT support: Regular maintenance or an on-call IT professional can help keep your technology up-to-date and troubleshoot issues quickly.
Electrical repair apps: Use an app to ask an electrician online for advice or find qualified professionals to handle electrical repairs or upgrades.
Professional organizer: A professional organizer can help optimize your space for efficiency and comfort.

Personalization and Comfort

Adding personal touches and comfort to your home office can make it a more enjoyable and relaxing place to work.

Decorate with personal items: Include items like photographs, artwork, or plants to make the space feel welcoming and stimulating.
Choose calming colors: Paint your office in calming colors that help you relax and focus. Soft greens or blues are great choices.
Invest in comfort items: Consider adding a small couch or a recliner for reading and creative thinking breaks.
Sound management: If noise is a distraction, consider soundproofing options or use a white noise machine to maintain a quiet environment.

Designing a home office that blends comfort with productivity enriches your professional and personal life. By integrating ergonomic design, modern technology, and personal touches, you establish a workspace that meets your needs and boosts your well-being. With careful planning, your home office will become a hub for long-term professional growth and success.

Unlock your career potential with WiserU. Visit us to access valuable career advice, professional development tips, and LinkedIn training to elevate your professional journey.

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WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training, career coaching, and LinkedIn profile and resume services. Learn more

The Transformative Power of a Professional Development Plan on Your Career

2024-07-09T16:59:00.000-05:00

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In the ever-evolving landscape of today's professional world, having a well-defined professional development plan isn't just a luxury; it's a necessity. A strategic approach to enhancing your skills, expanding your network, and achieving your career goals can make all the difference in your journey toward success. A professional development plan isn't merely a document; it's a roadmap that can guide you through the twists and turns of your career path, ensuring that you stay on course even amidst challenges and uncertainties.

If you need help getting started, this post from WiserU can help lay the groundwork for a prosperous career trajectory.

Establish Your Career Goals

The foundation of a successful professional development plan is a clear understanding of your career goals. Whether you aspire to climb the corporate ladder, lead a team, or explore entrepreneurship, defining these goals gives you direction and purpose. By envisioning where you want to be in the short and long term, you can more easily align your actions with your aspirations and take deliberate steps toward achieving your desired outcomes.

Make a Strategy for Action

Once your career goals are crystal clear, the next step is to map out the journey to get there. Break down these larger goals into smaller, actionable steps. Establish realistic timelines for each milestone, ensuring that you maintain a balance between ambition and feasibility. Creating a structured plan allows you to see your progress over time and adjust your strategies if necessary. As the saying goes, “A goal without a plan is just a wish.” Your professional development plan transforms wishes into actionable plans.

Lay the Groundwork for Entrepreneurship

Entrepreneurship is a path that offers immense potential for those who dare to venture. Even if starting your own business isn't an immediate goal, laying the groundwork can be beneficial. Consider acquiring skills such as project management, marketing, financial literacy, and negotiation that are essential for running a successful business. These skills not only enhance your professional versatility but also position you as a more attractive candidate for leadership roles within organizations.

Start a Business

Starting your own business is an exciting and rewarding endeavor that allows you to bring your ideas to life and create your own success. Some essential steps you need to take when starting a business include conducting market research, writing a business plan, and creating a logo. By using an online logo maker, you can design an appealing logo using ready-made templates and adjusting the fonts and colors to match your vision. This tool makes it easy to make your own logo, ensuring your brand stands out in the marketplace.

Participate in Professional Organizations

Little can be more valuable than rubbing shoulders with others in your field. Making connections, gleaning information, and forming friendships and partnerships can fuel your growth. Seek out professional associations within your industry, attend events, and stay engaged with their various opportunities for lifelong learning and career enrichment.

Collaborate with a Mentor

The power of mentorship cannot be overstated. Seek mentors or a personal life coach who have walked the path you aspire to tread. Their experience, insights, and advice can be invaluable in navigating the complexities of your chosen industry. A mentor can guide difficult decisions, offer constructive feedback, and introduce you to a network of influential contacts. Mentorship not only accelerates your learning but also provides a sounding board for your ideas and aspirations.

Consider Continuing Education

The value of continuous learning cannot be emphasized enough. Assess your skill set and determine if further education is needed to reach your career goals. This could involve enrolling in specialized courses, attending workshops, or obtaining relevant certifications. Whether it's mastering new software, staying updated on industry trends, or acquiring a new language, ongoing education keeps your skill set sharp and relevant. Visit WiserU today to learn how we can teach your team to build your business on LinkedIn!

In the realm of career development, a well-structured professional development plan is crucial. It serves as a guide, aligning aspirations and goals with learning and achievements, and propelling you forward through challenges. Embracing its potential will fuel your career growth and fulfillment, taking you from where you are to where you want to be.

Questions? Or, do you want career coaching or to maximize LinkedIn for your career or business through training or services? We’d love to hear from you! -- Kathy

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WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training, career coaching, and LinkedIn profile and resume services. Learn more

A super simple way to support your customers using LinkedIn

2024-01-24T10:00:00.014-06:00

Your LinkedIn home page gives you an easy way to support your customers, prospects, suppliers, and business acquaintances: Like, comment, and share their posts!

Here’s how:

Log into LinkedIn. The page that opens is your home page where you will see dozens of posts, some from your customers and prospects discussing new products, new hires, and other good news. Simply click the Like, Comment, and Share buttons to further their message.

Each option has particular benefits:

Like is super easy, so if you only have 5 minutes to spare, click a few likes, or hover over the hand icon to select the Celebrate, Support, Love, Insightful, or Humorous options.

Commenting is much more powerful. According to LinkedIn, commenting can improve the chance a post will be seen by as many as four times more people than a simple like.

Sad but true fun fact: Only about 10% of your connection network sees your posts -- either pay to sponsor your post or encourage people to comment on your posts to get more people to see them.

Happy yet true fun fact: When you (pleasantly) comment on people's/companies' posts, they tend to respond in kind ... and LinkedIn starts sharing your posts near the top of their newsfeed to make it easier for them to comment on future posts.

Use the comment feature to say something positive about people's posts, to strengthen the relationship with the original poster, or to encourage others to weigh in on their topic.

Learn more about Betsy Cohen's international student workshops at welcomeyouarehired.com/university-international-student-workshop-on-hiring.
Buy her book, "Welcome to the U.S.A. -- You're Hired!" at welcomeyouarehired.com.

The Repost option encourages you to comment AND spread your customers’ messages with your network to expand their reach to many more people.

Include your customers’ company name with an *@” symbol when commenting. Example: @wiseru to make sure they see it. Use hashtags, such as #technology or #internationalstudents to attract readers interested in their topic.

Follow your customers’ company page (by typing a company name into the search box and clicking the Follow button on its page) to ensure that their posts appear on your home page.

Quick Tip: Comment on people's posts before you like them. This helps increase the visibility of the original post.

Support your prospects’ and customers' posts! They just may support you in return!

Questions? Or, do you want career coaching, resume optimization, or to maximize LinkedIn for your career or business through training or services? We’d love to hear from you! -- Kathy

WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training, career coaching, and LinkedIn profile and resume services. Learn more

Bright Ideas for Refreshing Your Career

2024-01-16T09:00:00.047-06:00

Photo Credit: Tamarcus Brown via Unsplash

Do you feel like your career has stalled, and would you like to make changes in your work life to turn it into something more fulfilling and exciting? You don’t have to make any rash decisions or huge sacrifices to reach your goals. Here, WiserU presents three ideas to get you inspired and motivated to make a change.

Spruce Up Your Resume

Whether you’re trying to move up the ladder at your current place of employment or trying to obtain a position at another company, bring it up to today’s standards through WiserU or another provider.

When updating your resume, focus on your most recent work experience, and delete early experiences that aren’t relevant to the jobs you want. Make sure to list all the new skills you’ve acquired at your current job or while attending seminars and workshops. Use keywords and action verbs to impress applicant tracking software and get your résumé into the hands of the right recruiters.

If you are linking your resume to a digital portfolio, take advantage of free online PDF tools when compiling and editing these documents. For instance, you can use such tools to merge files together to create a unified portfolio and another tool to separate out and replace outdated pages. Another option to try is Behance.net, which lets you create and promote a stellar portfolio.

Go Back to School

If your current job is no longer fulfilling, change course by taking classes that will lead to a new career. Get certified in something new, like teaching English as a foreign language. This certification offers great career opportunities for people who love to travel and experience new things and those who prefer working in the comfort of their own homes, as they’ll be able to offer online lessons to their students.

You can also enroll in a college or university: sign up for online classes and get an MBA in the field of your choice, such as finance, healthcare, marketing, or technology, just to name a few. Studying online is often more affordable than in-person classes, and you’ll be able to study while you’re still employed at your current company, which is a major benefit if you’re caring for a family and you need to keep receiving a steady paycheck.

Another option would be to take online courses through LinkedIn Learning (formerly Lynda.com). It is an online learning platform available for free to anyone with a LinkedIn premium account. It offers thousands of video courses taught by industry experts to build your software, creative, and business skills.

Use Free Learning Resources

Learning to code can be a transformative skill as you navigate a career change. In today's tech-driven world, coding skills are highly valued across industries, not just in traditional tech roles. By acquiring coding abilities, you open the door to a wide range of new career opportunities, from software development to data analysis, and even roles in emerging fields like artificial intelligence.

Coding also enhances your problem-solving skills, logical thinking, and creativity, which are assets in any professional endeavor. Moreover, the journey to learn coding has been made more accessible than ever, thanks to numerous free learning resources available online. These platforms offer courses, tutorials, and interactive exercises that cater to all levels, from beginners to advanced learners. By taking advantage of these resources, you can develop a highly marketable skill set at your own pace and convenience, significantly boosting your employability and potential in the ever-evolving job market.

Start Your Own Business

After years of working for someone else, you may be eager to start your own venture and be your own boss. Having your own business puts you in charge of your schedule and life goals, so if you have enough know-how and expertise in your field, take the next step and become an entrepreneur.

Start by writing down a business plan detailing how your new company will be structured, who the main players will be, and how much money you’ll need to purchase the equipment and materials to get started. Make financial predictions based on market research to attract investors.

If you’re worried about your financial security, start small and keep your day job while you get your startup off the ground so that you and your family can still live comfortably until you’re ready to turn your new business into your full-time career. It is normal to be frustrated as a new business owner. Owning and operating a business is challenging! Commit to day-to-day details while growing your business strategically. Remember: success doesn’t happen overnight.

Use Career Coaching

Restarting your career can be daunting, filled with uncertainties and tough decisions. This is where WiserU career coaching becomes an invaluable asset. WiserU offers personalized coaching tailored to your unique career goals or business circumstances. Their experienced coaches provide guidance on various aspects, including LinkedIn optimization, resume writing, interview techniques, and effective job search strategies. We can help you identify your strengths, refine your professional brand, and navigate the complexities of the job market.

With WiserU's support, you gain clarity on your career path, develop the confidence to pursue new opportunities, and acquire the skills to stand out in a competitive job landscape. Whether you're changing industries, re-entering the workforce, or climbing the corporate ladder, let us equip you to make a successful transition and achieve your career or business aspirations.

Questions? Or, do you want career coaching, resume optimization, or to maximize LinkedIn for your career or business through training or services? We’d love to hear from you! -- Kathy

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WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training, career coaching, and LinkedIn profile and resume services. Learn more

The Step-By-Step Guide to Becoming a Debt-Free Graduate

2023-09-18T01:55:00.002-05:00

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For many college students, the idea of graduating with loads of student loan debt is daunting, if not outright terrifying. But it doesn't have to be that way. Many creative strategies can help students graduate from college without taking on any debt. WiserU presents these tips to consider.

Look for Scholarship and Grant Opportunities

One of the most well-known strategies for affording college tuition is to apply for scholarships and grants. Many colleges and universities offer grants to students who demonstrate financial need, academic achievement, or other specific qualifications. Scholarships from private organizations, non-profits, and foundations are also available for a wide range of disciplines and accomplishments. To maximize your chance of success, research scholarship opportunities early, and apply to as many as possible.

Explore Work-Study Programs

Another popular option for college students to pay for tuition is to participate in a work-study program. These programs allow students to work part-time on campus, typically in a role related to their field of study. In addition to earning money to pay for tuition, participating in a work-study program can also give students valuable experience and skills that they can use in their future careers.

Cut Back on Discretionary Spending

Cutting back on discretionary spending is another effective way to save money while in college. Students can save on costs by avoiding unnecessary expenses like eating out regularly, buying expensive clothes or gadgets, or paying for subscription services they don't use.

Find ways to save on every expense you can think of. Nothing is too small. For example, you can save money by making your own cleaning supplies from common household items instead of store-bought cleaners.

By cutting back on these expenses and living frugally, students can save a considerable amount of money that can be used to pay for tuition, textbooks, and other college-related expenses.

Find Part-Time Work

Finding part-time work outside of campus is another way students can earn money to pay for tuition. Students can find part-time jobs at local businesses, such as restaurants, retail stores, and hotels. While working part-time outside of campus may require students to balance their schoolwork and job responsibilities, it can be a worthwhile endeavor that can help them save money in the long run.

Start a Side Business

Starting a side business is a great way for entrepreneurial students to earn money while in college. Students can start a side business selling products or services on websites or social media platforms. Starting a business can be a bit more complicated than getting a part-time job, but the potential for earning a higher income is much greater.

Prepare Your Resume for a Job Search

Preparing your resume for a job search while still in college can seem daunting, but it doesn't have to be. WiserU can make the process manageable and cost-effective. We can help you structure your information, making it easier for potential employers to understand your qualifications and skills. Your WiserU resume can also highlight your academic achievements, part-time jobs, internships, and relevant projects to demonstrate your ability to balance studies with work responsibilities. Remember, despite not having extensive work experience, your college activities, volunteer work, and relevant coursework can make you an attractive candidate.

Pick Up a Trade

If you're interested in pursuing a career in the engineering industry or a related field, it may be a good idea to consider picking up a trade like welding to give you a solid foundation of knowledge to build upon. Welding is a valuable skill set that can open up a wide range of opportunities in various industries, including construction, manufacturing, and transportation.

Make College a Low-Cost Experience

Graduating from college without taking on debt may seem like an impossible task for many students, but many different strategies can help make this goal a reality. From applying for scholarships and grants to starting a side business or picking up a trade, there are many ways students can earn money to pay for tuition and other expenses. By exploring these options and taking the time to research and plan, students can avoid the pitfalls of student loan debt and start their careers on a solid financial footing.

Questions? Or, do you want career coaching, resume optimization, or to maximize LinkedIn for your career or business through training or services? We’d love to hear from you! -- Kathy

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WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training, career coaching, and LinkedIn profile and resume services. Learn more

Revamping Your Career: A Guide

2023-05-23T18:45:00.000-05:00

Photo Credit: jeshoots.com via Unsplash

Working in the same position for years can become monotonous and bring about the need for a change. If your job no longer feels fresh and exciting and you dread pulling up in the parking lot each day, it may be time for you to reconsider your career path. Here are five actions to help you launch yourself into a different vocation, courtesy of WiserU.

1. Know When It Is Time To Make a Change

Perhaps you started out in your profession full of passion and drive that has slowly fizzled out over time or maybe you were never crazy about it, but it was simply a means of paying bills. Whatever the reason, if you feel stuck in a rut, anxious at the thought of another day in the office, or ill-suited to your job, it is probably time to find a different one.

2. Determine What To Do Next

When you are young and have not yet begun your professional life it can be hard to truly know what you want to do for a career. After you have had some time in one or more vocations, you may have a better idea of what you are suited (or not suited) to do professionally. If you know you need a change but cannot figure out which path you would rather take, try a self-evaluation.

Think about your hobbies, interests, personality, values, and skills. Perhaps you have always loved one portion of your current job and could capitalize on that by turning it into a career. If you’d like help deciding which direction to go, contact WiserU for career coaching services!

It’s also an excellent time to examine your credit score. As you begin planning your career path, it’s important to look at your financial goals. If you eventually plan on purchasing a home, working on building your credit history and credit score will be helpful.

3. Make Yourself a Marketable Job Candidate

Trading in one career for another may sound dreamy but it will take hard work as you update your resume to make yourself a desirable candidate in a different industry. Since your resume is often the first impression of you a potential employer will get, it is important to make sure it adequately portrays your strengths and work experience. In addition, write a cover letter that details why you are making a shift in your vocation and how your personal or professional background has prepared you for the position you seek.

Having a personal website is an excellent way to build and brand yourself through intentional content marketing. By having a website, you are able to give potential employers or clients an insight into who you are and what you have to offer. It's also a great way to show off your skills and experience and build trust with potential leads by providing evidence of the value that you can bring to their team.

A website gives you an opportunity to create detailed content that explains your qualifications, background information, projects you’ve worked on, client reviews, awards, etc. This extra effort helps put your best foot forward as it gives them more than just a resume when considering hiring you or doing business with you. Overall, a personal website offers flexibility in telling your story and representing yourself in the best possible light.

If you know anyone in the industry you want to enter, ask for their advice and whether they are willing to review your resume and cover letter. Perhaps there’s someone you graduated from high school with who has become noteworthy in their industry. Locate them through an alumni database online. You never know what will happen when you reconnect! And, if they’re willing, when you land an interview, request a few pointers on what leaders in your desired field like to hear.

4. Consider Starting Your Own Business

Through self-evaluation, you may conclude that you are meant to answer to no one but yourself and decide to launch your own enterprise. When taking this path be sure to look out for your personal financial interests and form a legal business.

Limited liability companies are a sound choice for many entrepreneurs because they offer benefits such as limited liability, tax advantages, minimal paperwork, and flexibility. Attorneys offer assistance with establishing LLCs, but if you want to avoid paying legal fees consider using an online formation service. Remember that each state has its own regulations for creating LLCs, so be sure to check the rules for starting an LLC in your state before you proceed with the process.

Find Your New Path

Whatever you decide to do as you move forward in your work life, proceed slowly to give yourself a fighting chance at breaking into a career that fulfills you. Jumping hastily into a new field could leave you as frustrated with your job as you are now.

Questions? Or, want career coaching or resume optimization, or to maximize LinkedIn for your career or business through training or services? We’d love to hear from you! -- Kathy

________________

WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training, career coaching, and LinkedIn profile and resume services. Learn more

How to Identify Weaknesses in Your Small Business

2023-02-23T01:54:00.000-06:00

Image: Pexels

No business is perfect, and even the most successful solopreneur companies and small businesses have financial and operational weaknesses. The key is to identify these weaknesses and prioritize them so that you can focus your time and energy on fixing the most important ones first. WiserU shares tips for doing just that.

Which of Your Operational Weaknesses Needs the Most Attention?

Operational inefficiencies can be one of the most troublesome weaknesses for businesses to identify and address. These inefficiencies are typically hidden within the day-to-day operations of an organization, making them difficult to detect without a thorough review of your existing processes. To identify these issues, conduct an in-depth analysis of your business processes by interviewing staff members, researching industry standards, and benchmarking data against competitors. Doing so will help you spot any discrepancies that may exist within the current operations of your business.

Analyze Your Poorly Selling Products and Services

To help identify the root cause of poorly selling products and services, and to be able to take corrective measures, analyze the reasons why sales aren't meeting your expectations.

One of the first steps should be to examine the product or service itself to determine if there are any design flaws, quality issues, or pricing problems. Also consider other potential factors such as poor customer service, ineffective marketing strategies, or inadequate product positioning in the marketplace. Once you identify the source of the issue, you can develop a plan to address it and get your sales back on track.

Review Your Cash Flow

Cash flow is one of the most important aspects of any business and a major contributor to operational weaknesses. To identify potential cash flow issues, take an inventory of your current assets and liabilities. This will help you get a better understanding of your current financial position and determine if any areas need to be addressed to improve cash flow.

Also closely monitor incoming payments from customers and outgoing expenses for supplies, wages, and other obligations to spot any discrepancies between what is owed and what is paid out. Finally, Palmetto Payroll Solutions notes that it can be helpful to consult with a financial advisor or accountant who can provide valuable insight into the health of your cash flow.

Are You Using Outdated Marketing Strategies?

If your business is still using outdated marketing strategies, you may be missing potential leads and sales. Here are the most common strategies to update:

Traditional Advertising: Traditional advertising methods such as TV, radio, or print ads are no longer as effective as they used to be. In fact, many people now rely on streaming services and social media for their entertainment and information needs instead. If you haven't mastered LinkedIn for reaching your business prospects and nurturing your existing clients, contact WiserU for training and services to be found on the world's largest business network.
Cold Calling: Cold calling can often be one of the least effective lead-generation methods. Not only is it time-consuming and often fruitless, but it can be seen as pushy or spammy.
Outdated Website: Mind Studios points out that if your website hasn't been updated in a few years, it likely looks dated and doesn't perform well on mobile devices. This can cause potential customers to leave your site without taking any action.
Email Marketing: Email marketing is becoming increasingly difficult due to ever-growing levels of email noise and the increasing popularity of chatbots (a chatbot is software that simulates human conversations like you may encounter on a website).

Inadequate Customer Service Is Hurting Your Business

When it comes to providing quality customer service, your business may be falling short. Poor customer service can have a devastating impact on profitability, as dissatisfied customers will not only stop doing business with you but will also spread negative word of mouth about their experience. To ensure that customer service meets the highest standards, business owners should:

Train staff on the importance of customer service and the best practices for delivering it
Develop a comprehensive customer service policy that outlines expectations and procedures
Establish effective communication channels to easily connect with customers
Provide clear instructions on how to handle customer

Another Way to Gauge Inefficiencies: A SWOT Analysis

Performing a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is an effective way to gain insight into the current state of your business and its potential for growth. A thorough analysis will provide valuable information on areas that need improvement and help to create a plan for achieving success.

Strengths: When looking at your business’s strengths, it is important to consider the unique characteristics that give you an advantage over competitors. This could include a strong brand, proprietary technology, customization, or access to resources that others lack.
Weaknesses: Identifying weaknesses requires an honest look at the areas where your business may be lagging behind. This could include a lack of expertise in certain areas, outdated technology, or inefficient processes.
Opportunities: Opportunities are external factors that present the potential for new revenue streams and growth. Examples could include market changes, new technology, or access to emerging customer segments
Threats: Threats are external factors that could pose a risk to your business’s growth. This could include competitive activity, changes in customer needs, or shifts in the economy.
By identifying these four aspects of your business, you can develop an actionable plan for improvement and use it to drive success.

Harnessing the Power of Business Process Management

Business process management (BPM) is an effective way for businesses to automate and streamline operations to improve customer service, reduce costs, and boost revenue. With tools and procedures called business process management, you can automate workflow and customer service, manage documents, and more. With the right BPM system, businesses can effectively track their processes and use analytics to identify areas for improvement. By automating mundane tasks and optimizing operations with intelligent insights, businesses can become more efficient and productive while improving customer satisfaction.

Thus, by understanding where sales may be dropping off, where expenses are increasing, and how customer service is being handled, you can make smart decisions that result in a more successful and profitable enterprise.

Identifying weaknesses in your business is key to making informed decisions that will help keep your business on track. By taking the time to analyze what isn't working and by defining short and long-term objectives, you can position your business for growth and success.

Questions? Or, want to maximize LinkedIn for your business? We’d love to hear from you! -- Kathy

________________

WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training and career coaching, as well as LinkedIn profile and resume services. Learn more

What It Takes to Build a Home Services Business

2023-02-17T03:17:00.000-06:00

Image via Pexels

If you’re thinking about starting your own business, you may have already considered offering home services. Whether it’s plumbing, welding, painting, or something else entirely, there is real potential in the home services industry. But how do you go about starting a business like this? Here are tips to get started, courtesy of WiserU.

Offer the Right Service

If you're already an experienced handyman or service professional, then this step is easy; just offer the services you already know! However, if you don't have previous experience with home services, start small and expand as your skills grow. Consider the needs of your local area and invest in training to become an expert in one particular service. This approach will be more profitable than trying to offer everything all at once without the necessary expertise.

For instance, if you noticed a need in your area for professional welders, you could start your own welding business. And suppose you're already in the welding trade. In that case, you can build your knowledge base even more by visiting sites like WeldingLogic that offer expert welding advice and reviews on welding equipment.

Why an S-Corp May Be Ideal

When setting up your business structure, consider choosing an S-Corp designation because it provides more tax benefits than other types of corporations. An S-Corp also allows for more flexibility when dividing profits between shareholders (in this case yourself) and employees (if applicable). Additionally, if anything goes wrong during the course of business operations, having an S-Corp designation can provide protection against personal liabilities.

Increase Your Educational Background

If starting your own business sounds overwhelming, you could earn a bachelor of business degree to give you more knowledge in your field. In fact, thanks to the flexibility of online learning platforms, you could start your business and attend school simultaneously, since you’re free to learn at your own pace.

Buy Business Insurance

No matter which type of home service you decide to offer, having proper insurance coverage is essential for protecting yourself and your customers from financial losses due to accidents or unexpected events. Make sure your policy covers any potential risks associated with the services that you plan to offer including property damage and bodily injury liability coverage so that you're not left with costly bills if something goes wrong on a job site.

Establish a Marketing Plan

Marketing a home services business can be a challenge, but there are proven strategies to help you get the word out. Start by creating a strong online presence. Make sure your website is optimized for search engines and that your social media accounts are active and engaging. Next, reach out to your community. Get involved with local events and include your company's name and contact information in any advertising. Finally, don't forget the power of word-of-mouth marketing. Make sure your customers are satisfied with your services and that they feel comfortable recommending you to their friends and family.

Learn to Manage Projects Well from the Start

Effective project management is key to keeping your business running smoothly. After all, when you're dealing with multiple clients and dozens of projects, it can be easy to lose track of what needs to be done and when. To ensure you're on the same page as your clients, have a clear understanding of the scope of each project. What exactly needs to be done? When does it need to be completed? Having a clear understanding of the work required will help you better plan and execute each project.

Also, create a timeline for each project. Build in flexibility to account for unforeseen delays, but try to stick as closely to the timeline as possible. This will help ensure that each project is completed on time and on budget.

Launching a small home services business is hard work but can be incredibly rewarding once all aspects are taken into consideration. From advancing your education to choosing what to offer to designating an appropriate business structure, when you set things up properly, you lay the foundation for your future success.

Questions? We’d love to hear from you! -- Kathy

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WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training and career coaching, as well as LinkedIn profile and resume services. Learn more

How to Start a Translation Career as a Bilingual or Multilingual Professional

2023-01-26T03:11:00.000-06:00

Photo Credit: Pexels.com

If you're fluent in a second or third language, you have a unique talent. You might even consider turning it into a career. A job as a translator will allow you to leverage your language skills while making a living. Plus, according to the U.S. Bureau of Labor Statistics, the job outlook for translators is very good. However, if you've never worked in translation before, you'll have to put in some effort to break into the field. Today, WiserU outlines what it takes to become a professional translator and provides some tips to help you get started.

Learn about the different types of translation jobs you might pursue

A translator takes written words and translates them from one language to another, while an interpreter does the same for spoken words. Within the translation and interpreting fields, there are many niche specialties. Possible options range from health or medical translation to legal translation. Translators may also work in localization, in which they take a translated document and make sure it's adapted for a certain geographic area. For example, the Spanish spoken in Spain is unique from the Spanish spoken in Mexico.

Get the credentials you need to stand out in your chosen field

If you're going to work as a professional translator, simply speaking another language isn't enough. You need to back up your skills with credentials. You can get a translation degree from a university offering translation degree programs. There are also specialty translation certificates available for fields like legal and medical translation. You can further boost your profile by becoming a certified translator. This requires passing an exam from the American Translators Association.

Know where to look for translation work

Once you have the necessary credentials, you can start looking for translation jobs. For newcomers to the field, work-for-hire platforms like Upwork are one way to get your first clients. As you finish projects, ask clients to write you references or invite them to connect on LinkedIn and ask them to write you a written recommendation there. Both options can help you score even more work. You can also look at websites dedicated specifically to translation jobs, such as TranslatorsCafe and ProZ. Another option is to set up your own website and use search engine optimization to drive potential clients to your platform.

You will also want to strengthen your LinkedIn profile and resume to better match translation or interpretation job opportunities (Contact WiserU about our LinkedIn and resume services). Or, you may elect to use a curriculum vitae (CV), which is a longer, more detailed version of a resume where you can highlight all of your translation and educational experience. The CV format can be a bit daunting to those who aren’t used to it; luckily, you can use a premade template for a CV to highlight your skills and give you an advantage over the competition. And once you have your CV started, it’ll be much easier to keep updated.

Consider setting up your own translation business

If you decide you want to turn translation into a full-time career, you can set up your own translation business. In this case, it's important to register your business as a formal legal entity, like a limited liability company (LLC). This helps to protect your personal liability in case of legal issues, simplifies tax filing and bookkeeping, and provides tax perks. You can use a business formation service to register your company—a cheaper option than hiring a lawyer.

Market your services to find your first clients

Marketing can help you get your first clients when you're getting your translation business off the ground. There are many ways to promote yourself, from networking through social media to increasing your online presence and attending networking events. You can create your own website using a platform like Wix to get started. This is a space to showcase translation samples and to tell people about your experience and credentials, like translation degrees and certificates. You can also post your CV and references here.

Translation can be a great career path for people who are bilingual or multilingual. Make sure you're getting your new profession off on the right foot by taking care of essential steps, like obtaining the necessary credentials and formally registering your translation business. There's no time like today to get started!

Questions? We’d love to hear from you! -- Kathy

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WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training and career coaching, as well as LinkedIn profile and resume services. Learn more

How to Navigate 5 Major Career and Life Changes

2023-01-10T04:55:00.001-06:00

Photo via Pixabay

At times, life can feel like one giant obstacle course with very unclear directions. The good news is that no matter what you're going through, there are coping strategies to help you get past it. Here are strategies to help you tackle five common life changes.

Making a Career Change

Changing careers can be a positive change, but it can also be a stressful one. Work takes up a large chunk of your life, so if you are unhappy with what you’re doing, change it. Whether you choose to pivot and pursue a new line of work or start your own business, choose something about which you feel confident and excited.

To set yourself up for success, do your due diligence before diving into a career change or a new business. WiserU offers career consulting, which can help you make an informed decision about your career trajectory. If you choose entrepreneurship, research the four most common business structures before choosing one. They each have their own advantages and disadvantages, so don’t choose arbitrarily. Then, determine what funding (if any) you will require, and pinpoint an audience to sell to.

Apart from business-specific needs, be sure to set aside personal time. While it's tempting to knock out a long to-do list by working long hours, knowing when to dial back and take time for yourself is essential for long-term success.

Purchasing a Home

Buying a home is a huge step toward ensuring a stable future. Owning a home allows you to build equity and even wealth.

To achieve homeownership, start preparing early. Check your credit score to understand where you will stand with potential lenders. If your score is too low, work toward building your credit and save money for closing costs and a down payment first.

Speaking with a lender will give a realistic picture of what you can afford, given your income, credit score, and available interest rates. Then, it's time to contact a real estate agent and start perusing listings. Once your purchase is complete, look into features that will bring value to your home, like granite countertops and a finished backyard. Then, slowly invest in building your home’s value by adding some of these features.

Rebuilding Your Life Post-Divorce

Even if divorce is the healthiest decision for all involved, it can still be a challenging experience. Separating finances, splitting households, and particularly sharing custody of children can disrupt life in uncomfortable ways.

First, the American Psychological Association recommends working through intense feelings to present a calm front. Consider mediation or therapy for you and your ex-spouse, especially if you have children together. Enjoying self-care activities outside of parenting or work responsibilities can help recover your sense of self and offer an outlet for any frustrations. Find something you enjoy, whether it’s boxing or painting, or gardening, and devote intentional time to it. If you take up gardening, Home Garden Hero is a great resource for finding plants suitable for your area and your horticultural expertise.

Moving past divorce can take time, but it's a personal journey that is different for everyone; be patient with yourself in this phase of life!

Slowing the Pace with Growing Kids

Parenting is an ever-changing challenge and one that involves no shortage of emotions for both parents and kids. Whether your children are toddlers, teenagers, or somewhere in between, parenting through the ages can be exceedingly difficult.

Acknowledging that parenting — at any stage — is taxing is the first step toward overcoming this challenge. To address this stress, Parenting Science recommends that you focus on the positive and seek support when you need it. And remember to be patient with yourself, as well as with your children. It is as difficult to parent children as it is to be one.

Finding Peace After Losing a Loved One

Though grief looks different for everyone, the need to grieve a loss in order to heal is universal. You will likely pass through the five stages of grief over time, or you may experience a different path as you work through various emotions tied to your loss.

If possible, speak to friends or family to work through your emotions. Consider seeking counseling and resources through a local grief foundation to help you cope.

Give yourself time and permission to truly grieve, whatever that may look like for you. Remember that there's a wide range of normal in how people respond to loss, and it can take time to feel better.

In Conclusion

Some life changes, such as starting a business or buying a home, are more enjoyable than others. Yet even bigger, not-so-happy life challenges are navigable. With the right mindset and, in many cases, external support, you can get to a healthy, thriving place.

WiserU empowers businesses, conferences, colleges, and job seekers to excel!

Questions? We’d love to hear from you! -- Kathy

________________

WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training and career coaching, as well as LinkedIn profile and resume services. Learn more

How to Change Your Career to Pursue Your Passion

2022-12-14T23:45:00.000-06:00

Image via Pexels.

The last few years have been anything but ordinary. Considering how much change the world has experienced, this may be the perfect time to switch careers and pursue a passion that leads to personal and professional fulfillment. Today, WiserU shares everything you need to know about changing your career to pursue your passion:

Take the First Step

The first step to changing your career is self-reflection. What are you passionate about? What makes you feel fulfilled? Once you have a good understanding of what you want to do, research careers that align with your interests. Read articles and books, talk to friends and family, and attend networking events. The more research you do, the better prepared you'll be when it comes time to decide.

Another important consideration is whether or not you're willing to return to school or get more certifications. Additional education is required for some careers, such as teaching or nursing. But many passionate people have successful careers without pursuing a traditional four-year degree. Talk to people in the field to see if pursuing a career is feasible given your current situation.

Make the Change

If you've decided that changing your career is the right move, take practical steps to ensure a smooth transition. First, update your resume and LinkedIn profile to reflect your new goals. Attend industry events and network with people in your desired field by inviting them to connect on LinkedIn; these connections will be invaluable as you begin your job search.

Depending on your financial situation, you might consider quitting your job before finding a new one. This gives you the freedom to focus all your energy on finding a career that truly satisfies you. If quitting isn't an option, find a way to gradually phase out of your current job by cutting back on hours or taking on fewer responsibilities.

Go Your Own Way

Starting a business aligned with your passion can be an incredibly rewarding experience. It allows you to turn your hobby or interest into a full-time job and be your own boss. However, many challenges come with owning a business. Here are a few things to keep in mind if choosing to become a business owner:

Research and Plan

The first step is to figure out what type of business to start. There are many options, so choose one that aligns with your skills and interests. Then, write a business plan that describes your company, what you will sell, and how you will sell it. Include financial projections for the first few years of operations.

Additionally, get an invoicing program set up. Reliable invoicing software facilitates more rapid repayment and can do wonders for your bookkeeping, thus greatly reducing stress when it is time to file taxes. If possible, find an invoicing program specially designed for your field. For instance, if you’re a contractor, go here to find an excellent program to suit your needs.

Financing Your Business

One of the biggest challenges of starting a business is financing it. You can do this in various ways, such as through personal savings, loans, or grants. Also, consider how you will pay yourself once the business is running. Many small business owners take a salary lower than they would earn in their previous job to help ensure the company's success.

Market Your Business

Another critical component of starting a business is marketing it. This includes creating a website, social media accounts, and branding materials. It's important to consider who your target market is and how you can reach them. You'll also need to develop a pricing strategy that makes sense for your product or service.

Conclusion

Embarking on a new career is a big decision, but it's also an exciting opportunity for growth and fulfillment. If you're considering switching up your career, use these tips as a starting point for your journey.

For the entrepreneurs out there — take time to create a detailed business plan and handle other preparation tasks to start your business strong. And remember, there are many resources available to help you find success in pursuing your passions!

WiserU empowers businesses, conferences, colleges, and job seekers to excel!

Questions? We’d love to hear from you! -- Kathy

________________

WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.

Businesses hire Kathy Bernard to maximize their use of LinkedIn for sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
The unemployed and miserably employed hire WiserU for LinkedIn training and career coaching, as well as LinkedIn profile and resume services. Learn more