Get Income Blog

Step Away from the Computers!

Marj Wyatt — Mon, 30 Aug 2010 14:30:00 +0000

Entrepreneurs benefit greatly from the advanced technologies availed by multimedia mobile devices but these same advantages have potential to introduce stress, which can have a negative impact on our overall business productivity. While we want to give our customers the impression nothing matters more to us than our business, we are of no use to customers if we are burned out.

Cyber Vandalism, Skype Hackers and Social Networks

Marj Wyatt — Wed, 25 Aug 2010 14:30:00 +0000

Tools, like social networks and Skype, have made it easier to build business and promote products and services at a minimal cost. They have also opened up a new channel for hackers. Both Twitter and Facebook have been hacked repeatedly during the past year. To the best of my understanding, it always starts with a malicious link.

Email Marketing and Your Business

Marj Wyatt — Thu, 19 Aug 2010 14:30:00 +0000

No matter where you begin with your list building, a well-written email marketing message can gain a prospect’s trust by disclosing relevant information that helps them to make informed purchasing decisions. Email marketing also has potential to enhance relationships with existing customers if you continue to provide valuable communications that facilitate repeat or referral business. The major advantages of email marketing is that there are multiple ways to automate your scheduled or broadcasted communications and it is much more cost-efficient than postal mail. In addition, your offers have potential to “go viral” because members of your lists can easily forward messages to friends and colleagues who they feel might be interested, which increases your opportunities to make sales and add new customers to your email marketing lists.

Are You Email Marketing or Spamming?

Marj Wyatt — Mon, 16 Aug 2010 15:30:00 +0000

Email marketing is a proven method of developing a relationship with your customers and, if that relationship is properly developed and nurtured, a way to generate cash flow when you need it. All that is well and good, but when your opt-out doesn’t result in being opted out, email marketing campaigns can result in driving business away.

Panning for Gold

Marj Wyatt — Fri, 06 Aug 2010 19:30:00 +0000

The California Gold Rush created a lot of wealth. So has the internet. Not unlike internet properties, 49ers staked claims on mines, hoping the vein was rich. The conditions were difficult, picking their way back into the mines and chiseling through rock by hand. There were certain things that they looked for that provided direction about pursuit of a path. The same is true of internet businesses. It all relies on choosing the right “real estate” to begin with and doing the work necessary to extract the value of that space.

Website Copyright: It Matters!

Marj Wyatt — Mon, 02 Aug 2010 16:31:00 +0000

Last week, a colleague, who also is an RSS email subscriber to my site, told me they had copied a recent post and published it on their site. Because I also had helped them set up one of their blogs and coached them a little, I presumed that they meant they had syndicated my content [...]

Good Website Design and Search Engine Optimization are not Mutually Exclusive

Marj Wyatt — Thu, 29 Jul 2010 16:00:00 +0000

I’ve just completed a project where the desires of the graphic designer took precedence over search engine visibility and site performance. I had only heard about these sorts of debates before and had never been involved in one. The designer admitted they cared more about look and feel of the site than they did about its [...]

Brand Revitalization

Marj Wyatt — Thu, 10 Jun 2010 16:00:00 +0000

The importance of creating a brand that sticks in the minds of your target market is obvious to people in stable businesses. When the market paradigm shifts or a part of a product line is discontinued, it has potential to kill the brand. Campaigns to create and obtain market share for a new brand can be very expensive so leveraging the investment you’ve already made in your branding strategy is economical and important, especially these days.

Website Conversion Tactics

Marj Wyatt — Fri, 14 May 2010 15:00:00 +0000

Each business or niche will respond to different conversion tactics and the path to conversions is not mystical. You must know your market and you must have a product or service that people want at a price they are willing to pay. You won’t know this unless you’ve done your homework and your website will have a better chance of succeeding if you have focus and a good marketing strategy in place.

SEO and Watching Paint Dry

Marj Wyatt — Tue, 11 May 2010 16:20:00 +0000

Many people put up pretty websites and expect immediate results. Very few people get what they desire, unless they have found a particular niche that is in demand and has not already been exploited or they have a well established and responsive list. Once you’ve determined your SEO and linking strategy, you must set about the task of doing the work necessary to accomplish it. This entails tactics that will build relevance based on keywords through on-site and off-site content.

Get Income Blog

Step Away from the Computers!

Related Posts

Cyber Vandalism, Skype Hackers and Social Networks

Related Posts

Email Marketing and Your Business

Related Posts

Are You Email Marketing or Spamming?

Related Posts

Panning for Gold

Related Posts

Website Copyright: It Matters!

Related Posts

Good Website Design and Search Engine Optimization are not Mutually Exclusive

Related Posts

Brand Revitalization

Related Posts

Website Conversion Tactics

Related Posts

SEO and Watching Paint Dry

Related Posts