TechTalk

Brand and Comms thinking in the B2B World

Iain Stanfield — Thu, 17 May 2012 15:59:23 +0000

There are often debates on the importance and role of brands in the B2B world. Is brand perception driven totally by satisfaction with the customer experience? Clearly more rational aspects such as product performance, experience and value are critical components, but in today’s procurement-led selection of suppliers and partners, is there a place for the [...]

TechTalk Live: Disruptive Innovation

Aoife McArdle — Thu, 10 May 2012 11:44:07 +0000

GfK recently took over the AOP Gallery in Shoreditch to host another TechTalk Live event and hear from former AdMob top exec, Russell Buckley, and his thoughts on the future of disruptive innovation, mobile technology and the future for civilisation. In attendance were over 90 people from all walks of the London Tech community from [...]

How smartphones are changing the way we shop

Ryan Garner — Wed, 02 May 2012 13:25:37 +0000

By Ryan Garner (GfK) and Alex Kozlof (IAB UK) The irrepressible tide of smart, connected, mobile devices is changing the way we shop at every stage of the purchase process. This poses new opportunities and challenges for product marketers and retailers in both the online and offline world. The ‘always on’ nature of smartphones – [...]

What’s in store for the future of retail staff?

Matt Fisher — Fri, 27 Apr 2012 15:53:57 +0000

In an age when consumers research their purchases thoroughly online, talk to their friends for recommendations, and test out their potential purchases in store, exactly what role do store staff have to play beyond facilitating the experience? Recent research by GfK shows that the suitable mix of in-store recommendations and demonstrations, achieved by store staff [...]

Disruption, and what consumer research can learn from Henry Ford

Olly Robinson — Wed, 25 Apr 2012 09:34:30 +0000

I’m a relative newcomer to the ideas behind disruptive innovation (when Clayton Christensen first published The Innovator’s Dilemma, which provides an evidence-based framework for how new entrants to a market can displace the incumbents by introducing products and services that compete asymmetrically, I was still at school). When I did, eventually, come across Christensen’s work, [...]

Bricks & Clicks: the start of a budding relationship?

Colin Strong — Tue, 24 Apr 2012 17:16:45 +0000

The pressure on offline retail is growing with online retail’s move onto mobile platforms creating instant price transparency. The GfK finding that customer journey patterns are mixing online and offline in the purchase process means that retailers now need to invest in a truly omnichannel approach where both online and offline retail complement each other. [...]

TechTalk Magazine: The Retail Edition

Aoife McArdle — Fri, 20 Apr 2012 16:20:21 +0000

The first 2012 edition of our magazine, TechTalk, is now out, exploring current trends, issues and market developments affecting technology organisations today. In this edition we take a closer look at the customer purchase journey for technology products, with a particular focus on retail (read it here). Retail, both online and offline, represents the part [...]

How good are consumers at predicting what they will like?

Colin Strong — Thu, 19 Apr 2012 14:13:34 +0000

I am pretty convinced that the shiny new tablet PC I’ve been playing with in the shop around the corner from work will bring me a lot of satisfaction – just think of all the new things that I will be able to do…..and that new on-demand film service I signed up for at the [...]

The Changing Face of Online Fashion Shopping

Holly Handyside — Thu, 12 Apr 2012 11:35:34 +0000

There is little doubt that online now forms an integral part of the retail experience for many consumers, particularly in Western markets. In 2011, UK online trade accounted for 12% of all retail, the highest in Europe[i], and this trend only looks to increase with the inexorable rise of mobile commerce that recently achieved the [...]

Experience or memory: which influences the way we think about brands?

Colin Strong — Thu, 05 Apr 2012 10:17:35 +0000

Think of your last holiday….did you put aside the camera in order to savour those special moments? Or did you take numerous photographs to capture the memories? When you returned home, how did those photos shape your memory of that holiday? The reason I ask is because Behavioural Economics has recognised consistent differences between the [...]