My quick vubli review for our latest refresh…

Vubli has just rolled out some incredible updates that will make sharing your short-form videos across major platforms easier and faster than ever.

From a unified dashboard to customizable AI prompts, these enhancements are designed to streamline your workflow and give you complete control over your content.

Let’s explore how these updates can benefit you and transform the way you manage your video content.

Unified Dashboard Experience

The first major update is the brand new unified dashboard experience.

Previously, Vubli users had to juggle separate dashboard and calendar views, which was not always efficient.

Now, everything is combined into one seamless interface.

On the left side, you can see all your orders, and on the right, your calendar.

This integration means you can simply click and drag your video orders directly into the calendar to schedule them instantly.

No more switching between pages or waiting for them to load.

The new infinite scroll feature on the left side allows you to browse all your orders without interruption.

It’s a cleaner, more intuitive way to manage your video schedule.

Streamlined Posting and Scheduling

Posting and scheduling your videos has never been easier.

Load your video into your account, then drag it into the calendar.

The canvas opens up automatically, allowing you to review all details before scheduling.

Once satisfied, hit the schedule button, and your video is set.

This process is a massive time-saver, especially if you’re handling a large volume of content.

For those who prefer immediate posting, simply click on the order and select the post now option.

Your video will appear on the calendar, providing a complete record of all posted content.

Enhanced Email Notifications

Email notifications have been revamped for better accessibility and control.

You can now manage these under the settings area.

Decide if you want an alert whenever your video is posted to different platforms.

It’s all about giving you the choice to tailor your notifications to fit your workflow.

Customizable AI Prompts

Perhaps the most exciting update is the personalization of AI prompts.

Vubli has open-sourced the prompts used for creating video titles, descriptions, and tags.

This means you can now customize these prompts to suit your specific needs.

Access this feature through the settings, where you can modify prompts for YouTube and other platforms.

Whether it’s adjusting the title structure or adding personalized descriptions, you have the power to create content that truly reflects your brand.

*Imagine having the freedom to modify prompts to your heart’s content.*

Key Takeaways

– Unified dashboard combines orders and calendar views for a streamlined experience.

– Infinite scroll for easy navigation of video orders.

– Drag and drop scheduling saves time and effort.

– Enhanced email notifications for better management.

– Open-sourced AI prompts offer complete customization of video content.

Conclusion

These updates make Vubli a powerhouse tool for content creators.

Whether you’re scheduling or posting videos, managing notifications, or customizing AI prompts, Vubli offers a level of control and efficiency that’s hard to beat.

If you’re already using Vubli, dive into these new features and see the difference they make.

If not, visit Vubli.ai and take advantage of the 7-day free trial to explore all that Vubli has to offer.

The post Vubli review (big refresh ready for 2026) appeared first on Gideon Shalwick.

Imagine a world where you can interact with virtual beings, create immersive video content with AI, and experience reality through augmented glasses. 

Sounds like science fiction, right? 

Well, it’s not. 

Renowned technology influencer Robert Scoble shares insights into the future of video and technology, revealing a landscape filled with groundbreaking innovations that might just change the way we perceive reality and create content. 

Let’s explore this fascinating future together.

The Future of Video: A Technological Revolution

Video is evolving, and if you’re a content creator, you need to keep up. Robert Scoble, a pioneer in the tech world, believes that the integration of AI and video is set to revolutionize how we create and consume content.

He mentions the upcoming wave of wearable computers and augmented reality glasses that will redefine our interaction with digital content.

The world is coming, and you put some AI on your phone, and now you can talk to the AI and it can show you things on the screen in front of you.

This technology will allow for a more immersive and interactive experience, making video a more powerful tool for storytelling and brand building.

AI in Video Creation and Editing

AI is not just a buzzword; it’s a game-changer for video production.

Scoble discusses AI tools that can automatically edit video, making the process more efficient and less daunting for creators.

This advancement could democratize video content creation, allowing more people to tell compelling stories without the technical barriers of traditional editing.

The value for humans is still in telling a good story. AI can assist, but the core of storytelling remains a human skill.

Augmented Reality and Wearable Tech: The New Frontier

With companies like Apple, Google, and Meta developing wearable tech, the way we experience video is about to change dramatically.

These devices will offer wraparound screens and immersive environments, enhancing everything from entertainment to education.

Scoble predicts that in just a few years, we won’t recognize the world as we know it.

Virtual Beings and AI Influencers

The concept of AI influencers and virtual beings is becoming a reality.

Scoble highlights examples like Trisha Code, who uses AI to create engaging characters and narratives.

These virtual entities could become an integral part of marketing strategies, offering personalized and interactive experiences to consumers.

Trust and AI: Navigating the Ethical Landscape

As AI becomes more integrated into our lives, trust becomes a critical issue.

Scoble acknowledges the potential for misuse and the importance of aligning AI with real-world truth.

The world will change because of things like Trisha that come along, entertain you in a new way, and change your belief system.

Regulations and ethical considerations will play a crucial role in ensuring that these technologies benefit society.

The Role of AI in Everyday Life

AI isn’t just for video; it will permeate every aspect of our lives.

From autonomous cars to AI-driven customer service, the technology promises to make our lives easier and more connected.

However, this also raises questions about privacy, security, and the human experience in an increasingly digital world.

Key Takeaways

• AI and video technology are set to revolutionize content creation and consumption.
• Wearable tech will make augmented reality a part of everyday life.
• Virtual beings and AI influencers offer new marketing opportunities.
• Trust and ethical considerations are crucial as AI becomes more integrated.
• The future is fast approaching, and it’s filled with both opportunities and challenges.

Conclusion

The future of video and technology is not just about new gadgets; it’s about changing how we communicate, learn, and live.

As we navigate this new landscape, it’s essential to stay informed and adaptable.

Share this post with a friend who is curious about where the future is headed and let’s continue the conversation about how we can harness these technologies for good.

The post The future of video with Robert Scoble | EP3 appeared first on Gideon Shalwick.

Starting from scratch isn’t easy, but what if you could see results in just six days?

That’s exactly what happened with my SaaS startup, Vubli.ai.

With a new growth strategy, I managed to rack up 16,000 views across various platforms, and I’m thrilled to share how it’s unfolding.

This isn’t just about numbers; it’s about finding a natural and effective way to create content that resonates.

Here’s how I got there and what you can learn from my journey.

Vubli.ai: The Software Powering My Growth

Vubli.ai is designed to simplify your video marketing efforts by posting short-form content across major social media platforms with just one click.

It takes your video, creates the meta content using AI, and distributes it to YouTube, Instagram, Facebook, TikTok, LinkedIn, and X.

I’ve been leveraging this tool as part of my growth strategy, and the results have been promising.

Shifting from Founder Mode to Growth Mode

Running a startup, especially one without a co-founder, means wearing many hats.

For a while, I was consumed by the development side, working closely with my team of developers.

I loved the creative feedback loop of building and implementing ideas, but this focus meant I initially neglected growth and marketing.

“When it comes to marketing stuff, oftentimes the effort you put in today, you only see the results weeks or months later.”

Recognizing this imbalance, I knew it was time to shift gears and dive into growth strategies.

Inspiration from Nathan Barry and Alex Hormozi

Watching Nathan Barry’s podcast provided valuable insights into building a successful SaaS business.

However, I needed more detailed steps on finding and reaching the right audience.

That’s when I revisited Alex Hormozi’s book, *$100 Million Leads*, which filled in the gaps with actionable steps.

“When the student is ready, the master appears.”

The book outlines four key activities: warm outreach, cold outreach, content creation, and running ads.

I adapted these strategies to suit my business, focusing initially on outreach and content.

Warm and Cold Outreach

Starting with warm outreach, I compiled a list of contacts and aimed to reach out to 100 people a day.

Though I haven’t hit that number yet, the responses and ideas I’ve gained have been invaluable.

Cold outreach follows a similar process, using email and other methods to connect with potential users.

Creating Engaging Content

I launched a video podcast as part of my content strategy, receiving 16,000 views in just six days.

Inspired by Kristen Poborski, I use AI to transform long-form content into multiple short-form video ideas.

ChatGPT helps generate 21 content ideas from each podcast episode, allowing me to maintain a consistent posting schedule.

“Your hook is like 80 to 90% of the success of your video.”

Results and Next Steps

In just a short time, my efforts have started to yield inquiries and potential sales for Vubli.

Platforms like YouTube and TikTok have shown the most engagement, proving the effectiveness of a tailored content strategy.

I plan to continue refining my systems, expanding my outreach, and eventually incorporating ads based on the insights gained from initial efforts.

Key Takeaways

– Use tools like Vubli.ai to streamline social media content distribution.

– Balance creative development with strategic growth efforts.

– Learn from industry experts and adapt strategies to fit your unique business needs.

– Focus on crafting strong hooks for your content to capture attention.

– Consistent outreach and content creation can yield impressive results.

Conclusion

My journey with Vubli.ai has just begun, but the early successes are encouraging.

I’m committed to sharing more insights and lessons as I continue to navigate this path.

If you found this post helpful, share it with someone who might benefit from these strategies.

Together, we can explore new ways to grow and succeed.

The post Alex Hormozi’s Ultimate Growth System – EP 2 appeared first on Gideon Shalwick.

Let me take you on a little journey back to 2009 — a time before the iPhone revolutionised the podcasting world. 

Fast forward to today, and here I am, back in the game with my shiny new video podcast. I’m ditching the old cameras and setups that only held me back. It’s all about simplicity and efficiency now, and I’m super stoked to share this with you.

Picture this: a simpler time when podcasting wasn’t mainstream. My first go at video podcasting was over a decade ago. It was a learning curve, but I stepped away before the iPhone turned everything upside down. Now, I’m diving back in, inspired by a refreshing approach to content creation. Watching Meredith Marsh’s video podcast was a game-changer for me. It made me realise that content doesn’t have to be overly polished to be engaging. The simplicity and authenticity of her setup hit home, enough to spur me into action.

So, what can you expect from this video? Let me break it down:

1. The motivation behind starting a video podcast again.
2. My current video podcast setup.
3. The value of simplicity in content creation.

1. The motivation behind starting a video podcast again.

I’ve been itching to create longer-form content, but let’s be real: it’s a lot of work. Balancing two businesses and building a personal brand doesn’t leave much time. I needed a way to produce content quickly without the hassle of endless planning and editing. Austin Kleon’s book, Show Your Work, inspired me to document and share my journey. It’s all about showcasing the process, which means I never run out of content ideas. This podcast is my way to keep things real and share my experiences without the overwhelm.

2. My current video podcast setup.

Say goodbye to complex camera setups and hello to the Sony ZV E10 Mark 2. This camera is a dream! It’s compact, easy to use, and connects directly to my computer. No more dealing with the chaos of cables and clunky software. I can switch between portrait and landscape effortlessly, thanks to its flexibility. Plus, the audio quality from the Sure SM7B microphone is top-notch. It’s all about making things smooth and hassle-free, so I can focus on the content.

3. The value of simplicity in content creation.

Meredith’s podcast showed me that content doesn’t need to be fancy to be effective. It’s the message and delivery that count. By cutting down on the fluff and focusing on authenticity, I’m able to engage my audience in a way that’s genuine and relatable. The less time I spend on technical details, the more time I have to create meaningful content. It’s about finding that sweet spot where quality meets simplicity.

A Real-Life Example

Imagine this scenario: you’re eager to start your own podcast but feel overwhelmed by the technicalities. Take a leaf out of my book and focus on what truly matters — your message. Use tools that simplify the process, like the Sony ZV E10 Mark 2 for seamless video streaming and the Sure SM7B for clear audio. Keep your setup minimal and your content authentic. This approach not only saves time but also ensures your audience connects with your content on a deeper level.

Simplicity and authenticity in video content can engage audiences far more effectively than over-the-top production.

And there you have it! This journey back into video podcasting has been about stripping things back and focusing on what truly matters. It’s about delivering value without the fuss and making content creation fun again. So, what do you think? Ready to embrace the simplicity in your own content creation journey? Let’s chat!

The post My first official video podcast | EP1 appeared first on Gideon Shalwick.

So, you’re sitting there, staring at your screen, wondering why your videos aren’t raking in the views. I get it. We’ve all been there. But let’s cut to the chase. Here are three hacks that could change everything.

First up, make better content. Sounds obvious, right? But hear me out. Instead of recycling your old long videos into shorts, try something fresh. Script a short video that tackles a specific problem. Keep it crisp and to the point. Spend a little time making it look good, but don’t get lost in the details. Its all about that sweet balance between content and style.

Next, fill up the entire screen. Seriously, it works. We ran a test and saw a tenfold increase in views just by doing this. Apparently, the algorithms are more likely to notice when your content fills the screen. Who knew it could be that simple? So, give it a shot. It might just be the boost you need.

And finally, my personal favoritepost your video everywhere. Trust me, its worth the effort. Sure, it takes extra time, but theres a trick. Use a tool like VLI dot A I. I designed it to make my life easier, and it can do the same for you. Upload your video once, press a button, and let it loose on the internet. Its like having a billion potential viewers at your fingertips. Why miss out on that?

In case you need a quick recap:

• Create original, problem-solving content.
• Fill up the whole screen for better algo recognition.
• Share your video across multiple platforms using smart tools.

Feeling inspired? Ready to try these out? Well, before you jump in, there are a few more things to consider. But that’s a topic for another day. For now, get cracking on these and see how they work for you. You’ll thank me later.

And remember, it’s all about experimenting and seeing what sticks. So go ahead, make those tweaks, and watch your views grow.

The post Unlocking viral views with three simple video hacks appeared first on Gideon Shalwick.

If you’re tired of the hassle of publishing your videos to multiple platforms, you’re in the right place.

Imagine a tool that can handle it all. I had a chat with my friend Den Lennie, a top coach in video production. We discussed his method for creating and publishing engaging content without burnout.

Den shared why he stopped using ChatGPT for his video titles, descriptions, and tags. He also revealed how he manages to publish videos on different channels daily, without lifting a finger. He revived an old LinkedIn channel, now bringing in hot leads, and has seen a 300-400% increase in video views. All thanks to Vubli.

Here are some key takeaways from our chat:

• Den’s method for creating video content effortlessly.
• The reason he quit using ChatGPT for video metadata.
• How he publishes daily on multiple platforms without doing the work himself.
• Reviving an old LinkedIn channel to bring in new leads.
• Getting 300-400% more views since using Vubli.

Seriously, if you want to get your videos out there without feeling overwhelmed, this is a must-watch..

Also, check out Vubli for a 14-day free trial. No credit card required. Just see for yourself how much easier it will make your video publishing & promotion.

The post Effortless video publishing with Vubli appeared first on Gideon Shalwick.

Publishing videos to multiple social media sites can be exhausting, right? 

You think you’re done after uploading your video, but the real work has just begun. 

Each platform has its own requirements, and you can’t just copy-paste your titles, descriptions, and tags. Plus, the uploaders are painfully slow. By the time you’re done, you still have to write a blog post and maybe even an email newsletter. 

It’s no wonder most people stick to just one platform at a time.

But guess what? 

That’s all about to change. 

I’m super excited to introduce you to our brand new game-changing software called Vubli. 

This software is a life-saver for anyone who wants to publish and promote videos across multiple platforms without all the hassle. Let me tell you how it works and how it can make your life so much easier.

So, you upload your video once, and Vubli takes care of the rest. It creates unique titles, descriptions, and tags for each platform—YouTube, Instagram, TikTok, Facebook, and LinkedIn. You don’t have to lift a finger after the upload. Everything is automatically done for you.

How cool is that? 

Here are the basic steps…

• Upload your video to Vubli.
• Watch as it generates unique content for each platform.
• Review the content, make any tweaks if needed.
• Hit publish, and your video is live on all platforms.
• Promote your video through a unique email and blog post.

That’s it! 

No more tedious manual work. You even get to sip your cup of tea while Vubli does all the heavy lifting

Let me walk you through the process. 

Once you upload your video, the software immediately starts working. It creates a transcript, background, and all the necessary content. You can see everything getting generated in the background. As soon as it’s ready, you can review the content. Usually, it’s so spot-on that you might not even need to make any changes.

Once you’re happy with everything, just hit the publish button. Your video will go live across all your social media platforms. 

But it doesn’t stop there… 

You can promote your video to get that initial buzz. Vubli creates a unique email and blog post for you. All you have to do is paste your video link and follow a few simple steps to promote it.

(Shhh… don’t tell anyone, but this very post was created by Vubli!)

What’s even better is that you don’t need to be a copywriting expert. Vubli’s content is optimized for each platform, almost like a pro wrote it for you. This means anyone on your team can handle the publishing process.

You’re in full control of your account and can see the progress in real-time. Also, you get email notifications whenever something’s published.

One of the best features is that you don’t need to give access to your social media accounts to your team. They only need access to your Vubli account. They can publish videos on your behalf without needing passwords or additional permissions. This adds an extra layer of security.

Just imagine how much time this can save you or your team. If you publish videos daily, it could save you about an hour each day. That’s a lot of time you can spend on the creative side of things.

Here’s an example. Den Lennie, a video business coach, has been using Vubli to grow his social media presence. His team member handles the uploading and publishing. Den’s videos are now consistently getting good views on YouTube, Instagram, TikTok, Facebook, and LinkedIn—all thanks to Vubli.

You can be like Den too. Just head over to Vubli’s website and sign up for a 14-day free trial. You don’t even need a credit card to get started. Just your name and email, and you’re good to go.

Trust me, once you start using Vubli, you won’t look back. It’s like having a team of copywriters and social media managers at your fingertips, all in one software.

So, what are you waiting for? Go check it out and make your video publishing process a breeze!

The post Introducing Vubli – An easier way to publish your videos appeared first on Gideon Shalwick.

We are in the middle of gearing up for the launch of a brand new product. 

As I was working through the process, it took me back to basics and made me think, how do we promote this thing? How are we going to make sales? 

One question kept popping up: why do people buy? 

I wanted to find out the smallest building block for why people make purchases. 

So I went down a bit of a rabbit hole and I want to share what I discovered with you. It’s not new, but it’s valuable. 

It takes us back to first principles and asks, what is the simplest building block for business? And how can we create something successful out of that?

I think it’s easy to get lost in marketing books, courses, or advice from gurus and not truly understand why certain things work. I’ve been in business for 18 years, and even with all my experience, going back to basics was really enlightening. It was useful for understanding my situation and what I’m about to engage in for this promotion.

So, let’s dig into that fundamental question: why do people buy? What gets them to actually give you their credit card details and make a purchase? 

As far as I can tell, it all comes down to the humble transaction. There’s nothing smaller that you can distill business down into other than that. A transaction is the core of business.

Let’s break down the word transaction…

It’s like two words in one: trans and action. Trans means to cross, and the root meaning of action means to drive through. So a transaction is a crossover of money and a drive-through of goods or services. It’s an action that goes across and gets driven through.

There’s no business unless there’s a transaction. Your business isn’t successful until you have goods and services to transfer and get paid for them. If you don’t have that, then there’s no business. 

It’s as simple as that. 

The transaction is the most basic building block for business.

Once you’ve established that, you need to maximize it if you want to increase the dollars in your bank account. There are only three ways to do that: 

• Have more transactions
• Make transactions more frequent
• Make transactions bigger

Think about how to get more transactions, how to make them more frequent, and how to make them bigger. These three things are the key to optimizing transactions.

Going back to the original question, why do people buy? Or more precisely, why do people transact? This is where it gets interesting. Let’s dig into it in more detail.

What does it take to create a transaction? There are three key elements: 

• The Individual Creating the Transaction (ICT)
• The Offer
• Trust

You need the right person (ICT), the right offer, and trust. Without any of these three elements, the transaction doesn’t take place.

For the ICT: 

• Who are they?
• Are there enough of them?
• Can you reach them?
• Do they have money?

For the offer: 

• Are you solving the right problem?
• Are you solving it at the right time?
• Are you solving it at the right price?

For trust: 

• Reliability
• Consistency
• Integrity

All these elements must be aligned for the transaction to take place.

Let’s visualize something…

Imagine the ICT as a person with an unfulfilled desire. There’s an obstacle in the way, and your product or service helps them overcome that obstacle. Your offer is like a door with a lock that they need to unlock to access your product or service. The lock represents solving the right problem, at the right time, and at the right price.

Once they unlock the lock, they get access to your product or service, which helps them overcome the obstacles and fulfill their desire. After that, they’re likely to refer others to you.

This is the basics of business. Everything is built around the transaction, and understanding this can help you build a successful business.

We went through this process with our new product, and it was so revealing. We created a spreadsheet to map out the desires, obstacles, solutions, and offers. It helped us see what we were solving for and what we needed to improve.

Hope you found this useful!

The post Why People Buy appeared first on Gideon Shalwick.

So, the last couple of weeks have been a bit of a rollercoaster for me. 

Not too long ago, I made a video all about my niche, my target audience, and my ideal customer profile. I was super excited because I had gone through a lot to figure it all out. 

I know how crucial it is to have that clarity when creating content. If you don’t know who you’re creating content for, it can be a nightmare.

I ran this idea past my wife. 

She’s a very clear thinker and asked me some tough questions about my target audience. 

It turns out, while it was a good niche, the problem was that it was too circular or meta. It reminded me of people who create content about creating content or those who build a business teaching others how to make money online by making money online. 

You get the point. 

It’s like a house of cards—too circular and lacking substance.

I didn’t want to fall into that trap. It’s easy to build your authority on shaky ground. 

At first, I really resisted my wife’s feedback. I was so convinced about my target audience because I had put so much effort into figuring it out. But she made me realize that if I wanted to create content about creating content, I needed solid case studies to back it up. And I didn’t have that.

Here’s the thing: 

• If you’re teaching content creation, you need real case studies—not just your own, but from clients as well.
• Your foundation has to be strong; otherwise, it’s too easy for everything to crumble.

I was frustrated at first. 

I had this perfect target audience, and now I was being told it wasn’t good enough. But after some reflection, I understood her point. If I wanted to focus on video marketing for busy founders, I needed to do it for a separate brand. Then, I could talk about it on my personal brand. This way, it would be legit.

It’s easy to think you can teach something just because you’ve learned it. But you need to be careful. It can become too circular, and that’s a problem. So, I decided to take a step back to take a step forward. I went back to what I learned from Austin Kleon’s Show Your Work.

I love the idea of showing your work. It’s simple and elegant. 

If you share what you’re doing, like-minded people will find you. You attract an audience naturally. It’s not about seeking validation; it’s about sharing because you find it cool and interesting. That authenticity brings good energy and makes your content stable.

So, yeah, I’m taking a step back to move forward. I’m going to focus on showing my work. I’m doing a lot of cool stuff with my content and a new business that’s in the promotion stage. I can share all of that with you.

I’ll be sharing behind-the-scenes looks, the mistakes I make, and what I learn from them. I think there’s a lot of value in that. It’s real and authentic, and maybe you’ll find some lessons you can apply to your own life.

So, thanks for sticking with me as I navigate this content game. It’s new territory for me, even though I’ve been doing this for a while. I need to train my mind to think more along the lines of sharing what I’m doing. I’m going to reread Show Your Work to let those concepts sink in.

That’s where my thoughts are right now. 

It might be the wrong direction, but time will tell. For now, I’m experimenting and having fun, and I’m glad you’re along for the ride. Thanks for reading, and I’ll see you in the next post. Bye for now!

The post Circular Content Creation: A Dangerous Trap for Creators appeared first on Gideon Shalwick.

Figuring out your target market or ideal customer profile (ICP) can be one of the biggest challenges for any business or content creator.

When you get it wrong, it can hurt your business. But when you get it right, it can make a huge difference. It’s the difference between being a mediocre brand and a successful one.

Pat Flynn has this process called Brand in a Hand that I tried, and it really helped me. So, let me take you through it.

I’ve modified it a bit to fit my needs, but here are the basics:

• Little finger – People: Know who you’re targeting.
• Ring finger – Passion: Understand what they want.
• Middle finger – Problems: Identify their problems.
• Pointy finger – Platform: Guide them to the right platform.
• Thumb – Products: Develop products that solve their problems.

So, let’s start with People. For me, it’s founders. Why founders? Because I am one, and I understand them. I’ve been a founder for over a decade, so I know the ins and outs, especially those building software or online businesses.

Next is Passion. What do they want? In my case, founders who want to build a global audience using video. They’re not just any founders; they’re busy ones with a dream of creating a brand through video content.

Then we have Problems. This one’s easy. Founders are busy. They don’t have time to create content. They lack resources like tools, systems, and information to make video content quickly and efficiently. And consistency is a big issue. If you’re a busy founder, you know the struggle of being consistent with content.

Instead of Platform, I call it Path. It’s about giving them a pathway from where they are now to where they want to be. For me, it’s these three steps:

• Produce content
• Publish content
• Promote content

Get these right, and you’re winning at the content game.

Now, let’s talk about Products. These are the things I’ll create to help my audience produce, publish, and promote their content. This will include both content and actual products or services.

Finally, there’s Proof. Proof that you can do the work. For me, it’s my 18 years of experience in video marketing. I’ve built multiple brands and achieved significant results in the video space.

One more thing that helped me was doing this exercise three times. I compared different target audiences to see which fit best with my experience and goals. This helped me refine my ICP and get even clearer on who I want to serve.

So, that’s the Brand in Hand process. I’ve updated my personal blog and everything to reflect this clarity. Thanks to Pat Flynn for this amazing process. It’s helping me hone in on my target market, which is a lot like me—busy founders who want to grow their audience using video.

I’d love to hear your thoughts. Leave your ideas below and check out Pat’s video for more insights. Thanks for reading, and I’ll see you in the next post!

The post Unlocking the Secret to Identifying Your Perfect Customer appeared first on Gideon Shalwick.