This whole concept really struck me the other day when I read a great post over at Think Traffic titled “Why you need a month by month blog growth action plan” by Danny Iny. After reading this post, I had to consider, do I really need an editorial calendar?

Danny lays it out in six simple steps to creating this growth action plan;

1. Make a list of the next 9-12 months of the year, starting with next month.
2. Mark down anything that you’ve already got planned.
3. Take a good, long look at the months that are still available.
4. Start filling in the stuff that you’d like to do.
5. Add in “buffer” months of light activity or regular content.
6. Add campaigns and re-arrange your calendar to account for momentum.

Now when you start this way – we’re not talking task list, we’re talking big picture. By laying it out in this fashion, you can really start to see your ideas take shape and where you may run into speed bumps. So I’m taking the time now to go through my web sites and determine the 12 month growth strategy. My only spin on the format that Danny lays out is I’m doing my layout in a mind map. Although this is really just semantics (mind maps just work better for me) and I think however you prefer to brainstorm is the best strategy to use. The overall concept is what’s critical here.

Once I’ve completed the document, my next step will be to hand it to my project manager and have them review and compare the plan to the editorial calendar. With this comparison we can answer some really basic questions like

- Does our editorial calendar reflect our growth plans?

- Are we heavy or light in any period to support our aggressive growth strategy?

…and my personal favorite – Why are we planning to do what we are planning? In other words – is it driving us closer to our goals, or simply spinning wheels?

Not only will I feel better about the document that we’re using to guide our growth, but I think we’ll spin our wheels far less often when we have the bigger picture as a guide.

That all being said, if I had to choose a business growth strategy over an editorial calendar, I’d be quite ok with it. What amazes me when speaking with other businesses, is how many actually have neither a business growth strategy or an editorial calendar!

So tell me in the comments below, do you have an editorial calendar? Have you incorporated a growth strategy plan that works with your calendar? What do you think of this concept?

Do you love what you do? Maybe a better question is, did you ever love what you do? It’s a great question really, and one I urge you to ask yourself along with the next person that grumbles about their life. If you’re like me, there was a time early on when I really loved what I did. Internet marketing services is a fast, and always changing profession. In fact I couldn’t wait for each day to begin so I could go out and conquer new mountains. Over time however, this passion for quality consulting seemed to fade and it wasn’t until about a year ago when I met a wonderful couple that this really came to light.

Let me tell you the story…

About a year ago now, I met Brian and Nancy, small business owners that were (and still are) in the pool and spa sales and service vertical. I needed some repairs done to my hot tub and through a referral I found their company (I couldn’t find them online, but the company I did referred them). Brian came out to the house, and got my hot tub up and running in no time (it as in the middle of winter too). During our conversation I discovered that Brian, although an older gentleman and not internet savvy per say (but still very sharp) was trying to market online better than he was at this point, but was struggling. He wanted to be able to update his website himself, but wasn’t sure how to do it or where to begin. Well, functional website design and internet marketing was right up my alley, and so we made a deal for consulting services, to trade his bill (servicing of my hot tub) for a few one on one website training sessions in the evening. To this day, I’m not sure why I did that deal, as it was kind of out of the norm for me to give private lessons, but I just really seemed to connect with him and I wanted to get to know him and what he did a little better.

Over the next week, I went and spent time with him and his wife and taught them how to use WordPress, but during this time I felt like I too was learning, as they told me about their company, their family and their philosophies. It was fascinating to hear how they approached what they did with passion but also with a “this is my way of doing things” attitude. Initially I thought, wow, there is just so much I would recommend they do to improve things. But as each night went on, I realized they were running their company the way they wanted to run it.

Is this how you run your business?

Really that’s why we become entrepreneurs in the first place isn’t it? We have an idea, and we think we can deliver something superior compared to what we see being delivered? I mean, I know there are a lot of reasons to go into business, but certainly a main one is the desire to do something great.

So if improving things meant more customers, but less of the way you envisioned to be great, is this a winning formula? Sometimes in online marketing, we focus on the “more” so much that we forget the why. I know I’m guilty of this myself.

On the last night of their training sessions, we were discussing some funny stories that have occurred with customers. Let me tell you, the pool and spa market, has some funny stories. I realized in this conversation, that they weren’t trying to own the market. In fact, they would turn away new customers if they weren’t just right for them. I listened intently to this attitude, and how it affected them. It’s not so much what they said, as it was how they reacted to what they were saying. I left that night thinking about my internet marketing service clients. I made the decision that night that I was going to test this new theory with some definitive rules.

After all, marketing is all about rules, and testing… why would a major decision be any different?

The Rules to Growing Your Company

1. I was going to take on only a select number of new internet marketing services client projects over a given period of time.

- My thought was that if I took on a more manageable client list size, that I could focus more intently and achieve the results that I would be proud of. Note the theory here was I had to be happy with what I accomplished for the client, not necessarily meet what the client wanted (or so they thought) from me. This led me to my second rule…

2. Interview my clients before engaging in an agreement.

- This meant that I had to be straight with my potential future client. I mean really straight. Tell them what to expect with their internet marketing strategy (knowing I would deliver on it), what not to expect from the consulting relationship (so they don’t expect it), and describing in detail how the relationship would look and work. Here’s the hard part… if there was any inclination, that they weren’t hearing me, or that I didn’t think that we would be a right for each other, then I would turn them away! Essentially fire the client before they become a client.

Furthermore, I had to feel they were going to be hands on (not over our shoulder) but engaging in their future success. It wasn’t hire us, and disappear while we go and do all the work. They knew their company and their market best, and we needed to tap into this regularly. We were to be a part of their team, not outsiders who would succeed or fail by our stand alone actions.

3. Clearly define what I wanted to do. What did I really love about what I did and where could I bring the greatest value?

- Defining what I loved meant really discovering what drove me absolutely nuts as well. In internet marketing services industry that was easy – a client with an internet marketing strategy which I refer to as the “Build it and they will come syndrome”, or the “Hope marketing strategy”. In either case, these strategies would generate inferior results, and leave me feeling like a failure… had to go!

So now that I knew these new ambitious rules, I had to test them to see if I was about to put myself out of the consulting internet marketing services world or I would wake each day loving quality consulting all over again (kind of scary).

The Results Of Turning Away Marketing Clients

One year later, and we’re still here. That’s a good sign. But better than that, I love what I do, I love working with my new clients. I charge more, give more, and they in turn get more. I don’t dread their calls, and in fact I’m anxious to have our follow-up calls. The clients we work with now know we’re a team, a part of their team working on a common internet marketing strategy goal with short-term and long-term plans. They know we’ll disagree and debate their ideas if we think it won’t work. We also know that marketing is about testing, and we do it regardless of whether we think it will work or not. Failures get us closer to home runs, and our clients are right there with us as we are them.

It’s no longer about providing a product or service offering. In fact, we redesigned every marketing and design package we had into one all-encompassing solution. There is only one way we our internet marketing services now and it makes sense for our clients, and it makes sense for us.

We now get consistent referrals, and are growing at a moderate pace. Each week I sit back and evaluate new changes and how they affect the bigger plan of becoming greater than what we are. If the strategy or decision doesn’t resonate with that marketing plan, then we simply turn it down – No matter how good it sounds!

Don’t get me wrong, this wasn’t easy, and in fact it was down right scary. But the best part, and the reason I’m sharing this with you now, is I love what I do. I want you to love what you do too. And when you do – you’ll realize that you can carry out more than is believed possible, you’ll certainly achieve great results, but mostly you’ll gain massive satisfaction and pride. This lasts far longer than any pay check, any compliment, or any short-term thrill of a new deal.

I believe, at the end of the day, there is always more clients to be had, but just like marketing, and the traffic it brings, quality always outweighs quantity. Tell me if you dare, have you fired your clients before? What were the results?

WordPress Premium Themes – Genesis by Studio Press

This is a limited time special, but if your thinking of getting a new design for your website it’s an opportunity to save 25% on all designs! Follow the instructions below to get the savings:

Using the code THANKS at checkout (don’t forget that), you can save 25% off of anything you’d like at WordPress design shop, StudioPress.

1. Get the Genesis Framework for only $45.

2. Snag most Genesis / design combos for a song and save close to $20.

3. Wipe the entire shop clean and get the StudioPress Pro Plus All-Theme Package. Get Genesis plus every design they’ve made, plus every design they make in the future, and save more than $74 off the regular price and over $875 off the retail price — and that’s just the existing 43 designs!

All you need to do is use the code THANKS when you check out and you’ll save 25% on anything and everything at StudioPress.com.

This deal ends promptly at 7:00 pm Pacific time on Monday, November 28, 2011. Hurry up and claim your new WordPress theme before the code expires!

Landing Page Design Made Simple – By Premise

By the way if maybe your considering Premise for creation of Landing Pages and or Squeeze Pages – same deal..see below

Get Premise Ultimate for only $95.

Copyblogger Media just released version 1.2 of their Premise landing page software for WordPress, and it includes lots of cool new features and refinements.

Most impressive of all is the introduction of an innovative 8th landing page type — the social sharing page.

Premise Ultimate usually goes for $165, as it gives you:

1. All the landing pages you can build
2. Use on as many domains as you want
3. Access to ongoing optimization seminars
4. Copywriting advice from inside WordPress
5. 1,100+ custom graphics by Rafal
6. Unlimited technical support
7. Unlimited updates (you’ll thank yourself for this next year)

During their Thanksgiving sale, you can get Premise Ultimate for only $95. Yes, really.

Just use the code THANKS when you check out and you’ll save $70 on the best landing page software available for WordPress.

This deal ends promptly at 7:00 pm Pacific time on Monday, November 28, 2011. Hurry up and get Premise Ultimate before they come to their senses!

Hope the deal helps!

By the way – this site was built on a Studio Press design for many reasons, including the fact that Genesis themes are very SEO friendly. So we definitely believe in this product. Remember the deal Ends Monday – so don’t miss it!

However – with all this needed information, pretty soon you have no time to actually run your business!

The key here is to leverage technology where possible and streamline tasks for the most effective and time efficient results. This is where Google Reader comes in. In this video I go over the basics of Google reader and how to tap into some quick tips that just might save you hours a day.

Take a look and leave me some comments on ideas you incorporate to save time on the web.

We See You’re Not Found On Google

So there is multiple problems with this statement and each one of them a problem in itself. First there is no guarantee that you can get to or for that matter can stay on page one of Google for any search term. However, there is great probability in getting to page one for keywords that no one else cares to be on page one for! Hmmm…ponder that one. In other words anyone guaranteeing to get you to page one for a search term anymore has full intentions of going after non-competitive keywords or not specifying a keyword at all.
Secondly not all keywords are created equal. Traffic should not be your primary objective when engaging in search engine optimization. The key here is quality traffic. When we say quality traffic – this goes beyond high enough search volume on a highly relevant keyword. This speaks right to the psychology of human purchasing behavior and more specifically what stage of the buying process the user is currently at. Are they simply surfing out of curiosity for information, completing product research (one of the most common uses of the web for the buying consumer), product comparison shopping, or searching for a deal? Ideally you want to be found through all of these stages providing a repetitive message, but often budgets cannot afford this. Therefore your strategy must take into account the traffic you are receiving.

You Have To Be On Facebook

Social Media for business is a waste of time….if you approach it blindly! That’s exactly how you’ll feel too if you don’t have a strategy and milestones with measurements in place before you attack it. The truth is – most businesses are failing at social media, and racing to be one of the crowd is probably not in your best interest. Should you start to get involved? Absolutely! Should you be everywhere and pound away at it? Absolutely not!

Build It And They Will Come

Probably one of my favorites. Although I think I am hearing it less often as more and more businesses start to understand there is a lot more to web marketing than a website. Build it and they will come simply doesn’t work. Even the biggest brands in the world have to shout it out loud! As I said though – this problem is quickly diminishing and being replaced with “I don’t like it” – the design that is. All I’ll say on this for now is – would you run an unattractive newspaper ad if it worked 100X better than a graphically pleasing advertisement that you liked?

The Best Internet Marketing Guru’s Promise Of All!

I know that there are so many misleading promises being made out there, and I’m sure that there are many I haven’t heard – so let me know in the comments some of the promises you’ve heard.

First let me clear about something, although I’m a huge supporter of online marketing – it’s what we do! – I’m also firmly against drastic changes in what’s working for you today.  I do believe the power of online marketing can change your business and its success forever, when done right; however, what businesses fail to realize is that much like any other marketing, great results take time. There’s a myriad of reasons why this is, but for now let’s just say it does and any overnight success you might experience, we’ll call it a fluke.

So why do businesses make this drastic change in their marketing strategies. There are two primary reasons I see happening on a regular basis.

You’re desperate and you want to be sold the Holy Grail

That’s right – it’s your fault. In tough economies many businesses are looking for an instant fix. In fact, many believe, that if something doesn’t change now, I mean now – that their business is going to fail.

If this is the case (it often isn’t) then no marketing is going to save the day. Marketing done in desperation comes off as marketing in desperation. People’s radars are fully extended right now, and options are abundant so this type of marketing sends people running.

The best advice here, is that generally if it sounds too good to be true, it usually is. That’s not to say – as I said earlier, that online can’t become a game changer – but online marketing is complex with many variables affecting success. What’s exciting is that minor adjustments causing minor percentage improvements, can equal significant business growth.

Marketing consultants are desperate and are promising the Holy Grail

You can see how this is a vicious circle. You want to be promised the Holy Grail, the consultant wants your business, and the competition is promising the Holy Grail – so heck – they need to as well… Wrong!

Essentially whether it’s wrong or right, it’s occurring. What happens next is a disappointed, over promised under delivered online experience.

Online Marketing is huge, be in it for the long haul!

Online marketing strategies are often successful when they’re initiated with the right expectations, measurement points, and constant communication. I’ll write on this last one in another post because it’s that important. But the other two are the beginning of a good relationship.

Be clear about your expectations and milestones. Encourage feedback and discussions. Understand that testing, tweaking and ongoing improvement is critical and that it will be a learning process as you go along with the bumps in the road. This is not a mathematical formula, but more closely tied to a science lab experiment. When you launch your online marketing this way, encouraging a team approach of success – you will hit success far faster than the one trying to knock every swing out of the park.

So what to do about traditional marketing?

In a word, integrate. If you’re currently spending a dollar on traditional marketing that is working, but you know an online marketing strategy must become part of your future success (and it must). Take that $1 and break it up. Maybe start with $0.30 towards online while maintaining you’re traditional advertising. If traditional results were declining, maybe a fifty-fifty split would be justified.

Either way don’t stop what you’re doing – it’s working – even if not great. As your online marketing starts to produce results simply shift the scale.

Finally; start tying traditional marketing to your online efforts. There are many strategies here that can help improve the traditional results and guide you to maximizing your traditional marketing spend.

Do you currently mix your traditional marketing with online marketing? If you’re a consultant, are you promising the Holy Grail? Leave me some comments below.

As a small business we often want to be perfect in everything we do. Perfect without the resources, financial ability, or skills to create the imaginary perfection line we strive for. I cannot think of a place that this is more prominent than when it comes to a companies website design.

My favorite question from a client is how long will it take (I’m speaking about website design specifically here). I always chuckle at this, because it’s always the same answer. “Well if you didn’t get in your own way, and all your content is ready – about two weeks.” I always get a funny look from that, but the funny part really is that we will get in our own way. In fact the average website build is somewhere between 2 and 3 months, not the two weeks it actually takes of manpower. In some horror cases I’ve seen client delays into the years. This isn’t because of slow programmers or technical difficulties, but often paralysis of decision on simple components that will likely change anyways.

Really you will make changes –  we do all the time..and frankly you should too! Testing, testing, testing is a key component to success on the web. So chances are your site will never be finished (I hope this is the case, or your business is likely finished too).

If we know this is the case, then the sooner we get the site up and built, the sooner we can focus on the important stuff…changing it! In this video I outline how to get by this procrastination. I hope it helps, and leave me some comments on your thoughts of marketing procrastination.

Video Summary:

A discussion about a typical experience businesses endure when building a website from the eyes of a new client. The story goes, they were stuck on a dilemma brainstorming on the ideas about the lay-out of their site which caused them the delay of over 2 years.

The tips outlined in the video guide a business from getting stuck in the analysis paralysis stage.  A stage all to common for most business people.

The essential key points discussed in the video are:

1. Consider the structure of your website.  This may be expected but keep the structure of your website clean and easy to understand in the eyes of your visitors.

2. Focus your attention on your expertise and the offer associated to this expertise. Solid content that will encourage next steps from your visitor is your main goal.

3. Through the offer, we cover the nurturing of lifelong clients. Your expertise is the what your user visits your site for, the building of the relationship through the nurturing process is why they become clients.

The good news is this client’s new site should be up in less then a month. When your focus is clear, and you know your changing it anyways, you’ll spend less time sweating every perfect detail. What do you think?

Popular Bloggers YouTube Channel Suspended

But there’s a concern we should not take lightly. For in a blink of an eye, the traffic that might have taken months to develop can vanish at the whim of any of these channels’ discretion. Just ask Darren Rowse at Problogger  who woke up one day to find his YouTube account suspended due to a YouTube policy infringement.

For those of you who don’t know Darren, he’s a very credible blogger who produces a lot of quality content and is well respected in the blogging industry. I don’t know Darren personally nor can I speak for him, but I have followed his content for some time.

Darren tells in his letter to YouTube that not only was he shocked to see this, especially with the long relationship he’s developed over the years, but the bigger surprise was the blindsiding he was victim too. YouTube wasn’t saying, hey your video has broken one of our policies, you need to correct it or take down the video immediately, nor were they deleting a particular video that caused the infringement (which they could have easily done), in fact they gave Darren no warning at all. He found out from a friend, that his YouTube channel was down completely. That was his notification. But don’t think this was an isolated case. Surprise! YouTube terminations seems to be a regular thing…

Other YouTube Surprise Terminations

Darren’s not alone either. In doing some research we found many top contributing users have also faced the same plight:

Robert Plank banned from YouTube – April 23, 2009
According to Robert Plank, his account had 160 videos, 50 subscribers and has been active for 2 years and responsible for a couple of extra accidental sales per week. He received an email saying “your ‘robertplank’ account has been found to have violated our Community Guidelines. Your account has now been terminated. Please be aware that you are prohibited from accessing, possessing or creating any other YouTube accounts.”

Official KISS YouTube Account Terminated for Copyright Infringement – November 4, 2010
OfficialKISSOnline has been terminated due to multiple or severe violations of our Community Guidelines and/or claims of copyright infringement.

DavidsFarm YouTube account terminated / cancelled   - December 12, 2010
It has been reported by a top contributor of help forum of YouTube that Davidsfarm has been terminated due to multiple or severe violations of our Community Guidelines.  However, for privacy reasons YouTube is not telling any further details.

K-Pop Star Jay Park was Terminated from YouTube – May 16, 2011
A digital media artist and social media consultant, Scott Kinmartin, wrote in his blog that YouTube suspended Jay Park for no clear reasons.  The K-Pop singer said that he wasn’t exactly sure what happened.  He mentioned that YouTube partnered him and that he didn’t know that cover songs on YouTube were not permitted.

Why This is Important To Our Businesses

Although this may seem like a bash on YouTube, it’s really not what I’m trying to stress here. My goal is to help your business transition to online marketing successful. The challenge to this is the landscape we all operate in is all new (even 20 years into it) and is changing every day. The rules are being made in reactive mode, and in the process you, me and our businesses can get hurt.

The critical point to take away here is that this can happen to anyone. If it can happen to a major blogger, with a large audience to communicate too, it can happen to you and me. I love YouTube, and the other marketing channels we tap into; but, we need to ensure we’re spreading our marketing efforts across multiple channels. Never being dependent on a single resource for future traffic. This way if that channel falls out of favor in the market (i.e. MySpace), or god forbid, we just get turned off – our businesses don’t get wiped out in the process.

In a follow up post we’ll discuss the critical considerations when marketing online, which could just save your business. Be sure to subscribe to our updates to be notified when this post goes live.

Has anybody heard of a termination like this happening to anyone they know? YouTube, FaceBook, Twitter, any of the majors? Let me know in the comments below.

As a business it’s just not enough anymore to produce a great product or service. With the explosion of social media and the massive amount of information available to those that are searching for it, businesses now, more than ever before need to be communicating to whomever will listen. Your potential customer wants to know why you exist, what your product is all about and maybe most importantly how you can help them.

However I know in talking to many businesses, blogging is greatly misunderstood. Potentially rated right up there with…”complete waste of time”. Here are 4 critical reasons why you need to start blogging for your business.

Google likes fresh content

As ranking on the search engines continuously becomes more competitive, every edge you can get matters. Blogging, i.e. creating consistent fresh content, gives you the edge in a big way. Not only is it producing fresh content that keeps Google coming back, but it expands the longer keywords you’ll rank for by default with the search engines, which equals more traffic.

You become the product or service authority of your industry

With all the social channels available to your potential client to discover your product or services competency, wouldn’t you like to have a say in it?

The ultimate sales presentation

When I use to be on the road a lot in sales, often I would drive 2+ hours to a scheduled appointment where I was given 30 minutes. Although I might stretch that out to an hour, there was so much more I could have shared, that would help that particular client and in turn solidify my service as the no brainer. As it’s natural for a potential client to review your website today before doing business with you, this is your opportunity to share that information on their time and when they’re most receptive to your message.

Combined knowledge

For many businesses that start blogging, they will often find employees with a desire to share company information from their perspective. The beauty to this is although your writing might not resonate with a potential client, their’s very well might. Potentially bringing you business you would have never had.

Are you blogging in your industry? Is your competition? Leave me a comment below how blogging is affecting your business.

I was reminded of this just today as I searched using Market Samurai to find one of those golden nugget keywords that would drive lots of qualified traffic to my website.

It’s a really good thing that I’m in this business, because frankly if I had to worry about maybe manufacturing a product, rather than spending a day with my computer, staring at a screen looking for that combination of parameters to be a successful keyword – it just wouldn’t happen.

After launching our new eLearning Website, I needed to get this done to get the marketing efforts going. So I thought I would compile a list of the things that keep making me have to start over with my search for the great keyword.

Couple of quick points about the keywords we’re looking for here…

• You should have one primary keyword to start. This is the tough one.
• You should have 8 to 10 sub-keywords to start. This should be driven from your primary keyword – so it should be easier to get some longer tailed keywords.

Now the search begins and this is where the pain also begins… below I outline the process of what consistently beats the supposed golden nugget keywords off my list and sends you back to the research drawing board:

Although I am using Market Samurai to do this research, you can obtain most if not all of this information utilizing free tools on the internet. I just find for the cost of Market Samurai it’s nice to have it all under one roof and it’s easy to use.

Plug in a keyword that your potential customer would search for in need of your service/product.

OK so you got it right, a keyword that is relative to your business and your potential customer would search to find you.

Now lets beat it off the list so you can pull your hair out a little…

1. What’s the search volume?

This is obviously important, because simply you thinking people would search a particular phrase is not justification itself. Check out the search volume. If it’s not more than say 100 searches a day – do you really want to spend hundreds of hours and months of work towards ranking for the word? I would suggest not! So make sure you have the search volume that justifies the work.

2. If your word survived the volume test…

- you’re lucky – you’re past step 1. Now what about the competition. Highly competitive words can take a really long time to outrank, if ever, and therefore need to be approached with caution. We look at competition from the perspective of competing sites. Ideally you would like a keyword with no more then 100,000 competing sites. Of course lower is better, but sometimes this just isn’t going to happen.

Did your keyword just fall off? Mine did!! OK back to step 1… I’ll be back.

3. Phrase Match – Skipping this might crush your marketing efforts!

Alright hopefully you found some really great keywords by this point, but unfortunately there is still more due diligence. We now want to look at the Phrase Match Searches (PBR) out of broad match searches. This is critical because you just don’t want to be chasing what you think is one thing, but the world thinks is another. Pat at Smart Passive Income did a great job of outlining how this can really change the numbers and if not caught, it can completely waste your time, money and resources chasing the wrong phrase.

For example, let’s say I’m looking at the keyword “online business courses” that passes point 1 and 2. Daily search volume of 250 searches, and competition level of 17,700. However the PBR is 16%. This is pretty low and I’m curious why. (Technically our eLearning program is all about business courses to help businesses succeed online so it seems like a natural for a keyword).

When I shift to “Phrase Match” though I see that this keyword’s actual search volume is coming from four keyowrds that really have nothing to do with what we are offering. Had I chased this keyword phrase I would actually be chasing about 40 searches a day – big mistake.

4. Trending is our fortune teller

At a quick glance I want to take a look at the trending. Although this parameter may not stop me from optimizing on a particular keyword, it might be the final nail that turns me back to step 1.

If a keyword search volume as displayed by the quick reference graph is trending down, it’s probably not a word I want to base longevity on.

The reality is a golden nugget keyword optimized right (you on page one) can be incredibly valuable. None the less, the task of completing the research can be painstaking. I cannot stress enough – it is a pain worth feeling as the alternative can really suck.

I’d love to hear from you. Let me know if this is helpful, if these are the parameters you use in determining good keywords, or to just say hi.