Gina Abudi

Do You Know Who Your Competitors Are? Are You Sure?

Linda — Thu, 29 Jul 2010 13:30:31 +0000

When most businesses consider their competition, they tend to think of the obvious – their direct competitors. If I run a salon, the salon across the street (assuming it targets the same clients) is my direct competition. But direct competitors aren’t the only competitors we need to be concerned with. We need to [...]

Marketing: Art or Science

Rob — Wed, 28 Jul 2010 13:30:32 +0000

I have always been fascinated with the debate that Marketing is an Art or a Science. Now Campbell’s Soup is introducing Neuroscience into the discussion.

Neuromarketing

Neuromarketing is a relatively new approach for companies to delve into customer responses to marketing and advertising. Researchers are divining what small changes in biometrics like [...]

Creating and Delivering Effective Presentations

Gina — Tue, 27 Jul 2010 13:30:47 +0000

Whether you have to deliver presentations only on occasion or on a regular basis, it’s important to effectively prepare up front for the presentation to ensure you meet your goals.� Remember that presentations are vital to business.� They inform and educate your audience and enable the audience to get to know you and [...]

Assess What Needs Assessing

Paul — Thu, 22 Jul 2010 13:30:24 +0000

Assessment centers are used in many large organizations for recruitment and promotion but do they really assess what needs to be accomplished by individuals once they pass? It’s often quoted that assessment centers are the best indicators of future performance and this may well be true but only if what is assessed is [...]

More on Corporate Social Responsibility – Part II

Chris — Wed, 21 Jul 2010 13:30:22 +0000

I wrote an article for the Society for Human Resource Management (SHRM) on Corporate Social Responsibility (CSR), which took further the address at the Humane Capitalism Conclave and the SHRM event which I’ve already posted earlier. This one explains a bit more about my viewpoint on CSR.

CORPORATE SOCIAL RESPONSIBILITY: CHASING A CHIMERA?

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Building the Sustainable Organization – Part I

Chris — Tue, 20 Jul 2010 13:30:38 +0000

I have spoken in the past on the issue of sustainability at an event organized by the Society for Human Resource Management (SHRM) in India.� My session centered on my pet theme of humane capitalism. I spoke about my theory around the evolution of capitalism to a state where business enterprises will embrace [...]

Tips for Identifying High Potentials in Your Organization

Gina — Thu, 15 Jul 2010 13:30:03 +0000

High potentials may be lurking anywhere in your organization – in any role, business unit/department or position. How do you identify who they are? This post will provide you some tips for identifying high potentials.

Look for individuals who:

Are flexible – will help out wherever they are needed. Are strong team players. [...]

Beyond the Logo – Building Your Service Brand

Linda — Wed, 14 Jul 2010 13:30:20 +0000

Much of my work over the years has been with “service brands” – brands that are not tied to a particular product, but to the delivery of some type of service – educational services, health care services, energy services, engineering services, consulting services, etc.

Developing and maintaining a strong brand for a [...]

Human Resources Concern

Gina — Tue, 13 Jul 2010 13:30:04 +0000

The Importance of Work/Life Balance and What To Do About It

A major concern for many Human Resource (HR) professionals today is helping to ensure a work/life balance for employees. Certainly trying to balance work and life can be difficult regardless of your position, but frequently you see the most issues occurring for [...]

What makes you a good Project Manager?

Guest — Thu, 08 Jul 2010 13:30:54 +0000

Heather Buckley is a photographer and the co-founder / director of Silicon Beach Training. This Brighton-based training company offer IT and business training including PRINCE2 Training recently launched in Birmingham. Heather blogs regularly on all things Photoshop, Project Management and Social Media. When advising my clients on who PRINCE2™ Training would suit, I [...]

Two Important Questions to Ask During Your Performance Review

Jamie — Wed, 07 Jul 2010 13:30:17 +0000

I continually hear from employees who have just had their performance evaluation that it wasn’t a valuable developmental experience. I then ask, “Did you learn what you do well and should continue doing and find out at least one thing you could be doing that would help you be more effective?” About 10% [...]

Growing Marketing Teams

Rob — Tue, 06 Jul 2010 13:30:28 +0000

I attended a meeting about identifying and engaging volunteers. Four of the points apply perfectly to Marketing Teams.

1. To Be Fulfilled and Challenged

Everyone likes the sense of accomplishment we feel with a job well done. Providing challenges to employees engenders motivation. The motivation causes the employees to stretch to meet [...]

10 Things Every Manager Should Know

Gina — Thu, 01 Jul 2010 13:30:37 +0000

In working with clients over the years to develop programs for new supervisors/managers – there are some skills, knowledge and competencies that rise to the top of “must have’s” for someone in a management role.� These are in no particular order, but all are of equal importance to be successful in a management [...]

Building Synergies between Organizational Change Management and IT

Sarat — Wed, 30 Jun 2010 13:30:43 +0000

Traditionally, Organizational Change Management (OCM) teams were setup and managed by the CIO/Program directors when large scale ERPs were rolled out by organizations. However, the days of rolling out large scale multimillion dollar ERP packages are long gone. So, what do the CIOs do with the OCM team? � Should they disband the [...]

Don’t Forget the Project Management Basics

Paul — Tue, 29 Jun 2010 13:30:36 +0000

The successful delivery of any project is dependent on a fundamental understanding of what is to be delivered, when it has to be delivered and how much is to be spent on the project. Such information can often get lost in the minds of those working on projects either because they get sucked [...]

Training vs. Education – What’s the Difference???

Gina — Thu, 24 Jun 2010 13:30:49 +0000

I often hear clients use the terms “training” and “education” interchangeably.� But they aren’t the same at all.� Companies may offer both training and education – depending on their goals – to their employees.

Let’s define each term. According to Wikipedia, training “refers to the acquisition of knowledge, skills and competencies as [...]

Using a Learning Council:Case Study-Part II

Gina — Wed, 23 Jun 2010 13:30:28 +0000

Case Study: Using a Learning Council to Ease the Move from a Decentralized to a Centralized Learning and Development Group – Part II

Part I of this post covered the case study background and up to the one year mark.� We continue Part II with one year later and ongoing use of a [...]

Using a Learning Council: Case Study-Part I

Gina — Tue, 22 Jun 2010 13:30:47 +0000

Case Study: Using a Learning Council to Ease the Move from a Decentralized to a Centralized Learning and Development Group – Part I

To read about how to create and launch a learning council, see a previous post, Best Practices: Creating and Launching a Learning Council.

This post will focus on [...]

Best Practices: Creating and Launching a Learning Council

Gina — Thu, 17 Jun 2010 13:30:25 +0000

Learning Council:� A group of individuals interested in sharing knowledge and ideas around effective learning within an organization or a group.

Although usually associated with higher education, corporations frequently use learning councils to gather ideas from those involved in the training function and/or to gather data from clients as to needs around learning [...]

What Should My Employee Newsletter Contain

Rob — Wed, 16 Jun 2010 13:30:03 +0000

Communications continues to fragment with more and more sources for news and information. The internal newsletter for your Department, Division or Company is still critical for directing the flow of information.

What should the newsletter contain? Each company will have unique situations or needs to meet. However, there are a number of items [...]