Ginevra Kirkland

we should blog more: the lay of the land

Ginevra — Thu, 15 Dec 2011 10:53:49 -0800

Reader beware: huge hunks of my professional career's been spent in the blogiverse. Lest you be tuning in from the distant past, I want to make it clear before we go on that if you're still picking sides on blogging...

social music #WithMaroon5

Ginevra — Tue, 01 Nov 2011 11:39:00 -0700

Probably one of my most interesting experiences working with Wieden+Kennedy was a social media campaign for Coca-Cola and Maroon 5. The band was in a studio in London creating a track with user-generated submissions via Twitter. Here's the end result.

Nerd Orleans - what we learned

Ginevra — Wed, 17 Aug 2011 12:38:55 -0700

Storytelling. Networking for good. Hard work and elbow grease and knowing when to say "I need help!" This presentation is an Ingite-style presentation: how to build a non-profit by breaking down the small pieces. (Bonus points if you get the...

Nerd Orleans

Ginevra — Wed, 17 Nov 2010 00:13:46 -0800

From the bottom of our hearts, from our salty, sassy city: thank you. At the rate we’re rebuilding New Orleans, we’ll get everyone home in about 14 more years. Nerd Orleans started back in March of 2010. Our first (but...

Social Studies

Ginevra — Tue, 09 Nov 2010 11:47:04 -0800

Oh hai, I made you a lazyweb. I've been working on a little side project Social Studies, a Tumblog of social web links for a while now, which you can check out here. Mostly, I like to keep tabs on...

so, how does community for companies really work?

Ginevra — Mon, 25 Oct 2010 13:56:31 -0700

Community-building with a company isn't just how entertaining their Twitter stream is, or how many people said they'd attend an event on Facebook. Those tactics may work, to a certain point, and they're a useful way to gain insight with...

Community management in the modern age

Ginevra — Mon, 18 Oct 2010 20:23:00 -0700

A community manager isn't your community. No more so than an apartment manager is your apartment. "Community management is a refreshingly simple concept: it’s how you communicate with the people who buy/use/think about whatever it is your organisation produces. And...

Community Management 101

Ginevra — Thu, 16 Sep 2010 12:56:19 -0700

Here's a webcast Amy and I did with Get Satisfaction on the basics of community management.

TeuxDeux

Ginevra — Wed, 15 Sep 2010 11:30:09 -0700

Freelancing full-time, moving to a new city, and running a volunteer project means there's a lot of tasks to juggle. That's why I'm glad I found TeuxDeux, a lightweight, lovely task-management tool from Tina Roth Eisenberg (the fabulous designer and...

Case Study | Social Business

Ginevra — Tue, 14 Sep 2010 07:32:57 -0700

The Challenge “South Park Stylist” is a great example of a social business built from the ground up by our team. South Park Stylist’s founder and proprietor, Alison, gives a great haircut and even offers to travel to client’s homes,...