Solopreneurs & Freelancers

Solos and freelancers are a special breed of business person. Not only do they have to actually complete the paying work (yes, thank me, Captain Obvious) but they must promote themselves, share their experiences, network, attend conferences, continuously learn about their trade and much more. They’re the “all in one” package for a business model. If you couldn’t guess, a successful solopreneur really, REALLY has to be organized and pretty structured in order to have that success.

Mixing of Tasks and Work

Sometimes, solos take on freebie work. There are many reasons for this: publicity, experience, generosity or sheer boredom. Often times this freebie work is done in a different manner than paying work (though it shouldn’t be) and sometimes it gets overwhelming and stressful. Especially once the paying stuff kicks back up and they’re still stuck working on the unfinished or never ending projects they’re not getting paid for.

Prioritizing and Balance

You’re never going to hear me say that a solopreneur or freelancer should never take on unpaid work. I will say that they should balance it out, weigh the pros and cons, and limit themselves to only one or two freebies per year. Be picky, just as you’d be when taking on a new client. (If you’re not being picky with taking on new clients, that’s an entirely different issue we’ll discuss later.)

It’s easy to get overwhelmed, in any event. Especially when you’re trying to grow your business, pay your bills, donate your time and knowledge to others in need and deal with all the other aspects of everyday life, all while not losing your mind (ie. taking care of yourself).

So, here’s a scenario for you: You’ve spent a few years trying to build up your client base. You’ve got some A-List clients (those you consider top priority), a few B-Listers, and then you’ve got freebies and your own personal projects. Add to that networking, events, conferences and marketing yourself.

Work slows down and you take on some high-profile freebie stuff. It’s seemingly never ending, but you’re cleaning up loose ends and all of the sudden you find yourself slammed with requests from ALL your clients, all at the same time. They’re all in need. Yesterday.

Let me break this down in list format…

• Two “freebie” projects you started and have pretty much accomplished, that still need tweaking or revising. Small amounts of individual attention, but frequent ones.
• Two A-List clients whom you’ve devoted much time and work to in the past, that are the “meat” of your income. They’ve got ongoing, immediate requests.
• Two or three personal projects you’re dying to get off the ground.
• Ongoing social networking, self-promo, events and conferences to attend and plan for.

How would you prioritize what needs to be done?

Do you take care of the freebie’s immediate needs, and notify them that they must be put on hold while you take care of other stuff, or do you try to structure your work days so you can touch on everything, every day, until it’s finished?

Please share in the comments… especially if you’ve ever found yourself in this exact position or something similar. If you can’t pull from personal experience, that’s okay too – just imagine yourself in this kind of situation and tell us what you think you’d do.

Keep in mind two goals:

1. Keep everyone (including yourself) happy with the progress and timing.
2. You’re not allowed to work more than 10 hours per day, in the interest of personal sanity.

So let’s hear it! And don’t forget to share this with your friends and colleagues!

Times, they are a changin’ and for Ginkgo Consulting that means quite a few things.

1. We’re in the process of re-structuring. There are some amazing new projects in the works that I’m going to be heavily involved in, and therefore need to come up with some really cool ways to keep Ginkgo running but with less of my individual time. This means I’ll be needing some more really cool people to help me do that.

2. I’ll still be doing the consulting work. Be it on the phone or in person – I’m the one you’ll be speaking with when you have questions, be they about work we’ve done, work you need done, or simply training you may need.

3. Tying up some loose ends. Right now I’ve got two “charity” projects going on, and a few client projects still on the table. While I’ll always spend available time on a project I believe in for charity, at this time I’m not sure we’ll be able to take on any further clients. At least not until I get the restructuring done. If you don’t have an immediate deadline, you can always call and we’ll see what we can do. Worst case scenario, I can refer you to one of several colleagues who I’m confident can help.

4. I’d like to make it clear that I’ll still be blogging here, as well as at my other sites. I’m not going anywhere, that’s for damn sure. You’re actually more likely to see me than ever before, but that’s all part of the “Very Special Announcement” I just can’t make right now. I promise, you’ll be the firsts to know once I can! Your best bet to keep tabs on me? My hub, Lara Kulpa. It’s not finished yet, or designed yet, but it’s there.

So there you have it! Thanks for staying tuned in, and don’t go anywhere! It’s going to be an interesting Q4, and an amazing 2010!

This was the first time I realized the huge diversity in ProBlogger readers – most significantly in the difference between those who use free blogging services like Blogger or WordPress.com versus those who have a self-hosted blog built using WordPress software or TypePad.

There were quite a few discussions that started with people on free hosted blogs that wound up with them being frustrated because they didn’t have the ability to do some of the things that were suggested in the project. That’s reason Numero Uno as to why free hosted blogs suck: Lack of freedom.

This is a post I’ve been wanting to write for quite some time now, even before the forums, but I didn’t realize the need was so intense until now. Before I get started with this… let me first explain the difference between WordPress.com and WordPress.org:

WordPress.Com is a free blog hosting service. It’s built on the WordPress software, however your blog is hosted on their servers. You can point your domain name to it, but you’re not blogging on your domain, per se.

WordPress.Org is where you download the WordPress software, access support, tools, training, and other helpful things. Using the software means you have purchased hosting through another hosting company (such as GoDaddy, HostGator, etc.), have your domain name resolved to that hosting account, and have installed the WordPress software to your site using a MySQL database to store the information. (And no, it’s not as complicated as it sounds. It just means you’ve paid either a monthly or annual fee to the hosting company.)

Okay, so now that that’s cleared up, let’s move on to all the reasons why free hosted blogs suck.

1. As I said previously, lack of freedom. Lack of control. With a free hosted blog, you tend to lose flexibility with what you may want to put on your blog. This could be in terms of content, advertising positioning, even design. Sure, if you pay for upgraded service on your free host, something like $7 – $10 a month, you can customize SOME things – but um… why then wouldn’t you be paying a hosting company $4 a month to do the very same thing on your own domain, where you’re 100% in control instead of only 80%?
2. They’re simply NOT search engine friendly. Not even Blogger (which is owned by Google). Go to Google right now, and punch in your favorite keyword phrase. I’ll give you a hand: Here’s the results for the phrase “personal finance blog” (opens in new window). How many of those are on blogger, blogspot, or wordpress.com? ZERO. Not convinced? How about “diet blog”? Zero free hosted blogs again. Sure there are exceptions, but those exceptions have likely been online for 5 years or more, and it’s SO rare. I can almost say with 100% certainty that you can’t come up with a phrase that will have a free hosted blog in the top 5 I’ve been corrected on this in the comments of this post, however there are still many highly searched keyword phrases where this applies. I’ll admit that right now I haven’t the time to do the research, but the mention of this has piqued my interest, and I plan on doing some case studies soon.
3. Limited income opportunities, if any. Sure, not everyone who puts up a blog gives a hoot about whether or not they make any money from it, but those people are few and far between. At some point, pretty much everyone wants to at least make a few bucks a month off their blog. Guess what? Advertisers don’t WANT to pay free hosted blogs because of reasons like above #2. There’s no “juice”. There’s no way to get that search traffic in there. If you’re not willing to pay $4 a month to help you rise to the top, why should an advertiser have faith in you enough to pay you even $5 a month, which is well below average ad rates? People read ProBlogger to learn how to make money from their blogging, yet they’re not willing to put forth the small effort of eating one less fast food meal per month to give themselves the edge? To look like they take their “job” seriously? I understand if you can’t afford it right now, but you’re not going to make the money to pay for hosting off ads if you’re on a free blog, so save up and do it right.
4. Credibility. Okay, I know this is super un-PC of me to say, but imagine walking down the street and you see two stores.
   • Store A has clean, shiny windows that allow you to see into the store. The store owner is standing outside on the stoop in a well-tailored suit. He’s neatly groomed, and is offering a 50% off sale on his wares.
   • Store B has flaking paint on the exterior walls. The wood around the windows is cracked, dry, and damaged. The store owner is on the stoop in rags you just know came from the trash bin because they were free. He’s wearing greasy hair, is missing a front tooth, and is lunging at you as you pass trying to get you to come in and buy something for a rock-bottom price.

   Which store would you walk into? Be honest.

   Liken this to cars even. When you see an old beater driving down the street, puffing out smoke from the tailpipe and making obnoxious sounds, verus a nice, clean, affordable car… what are your impressions? That the driver of the first car is jobless? Unclean? Living in a trailer park? That the driver of the second car has a decent home and just got done eating a nice meal out with friends? Seriously… think about it!

So what I’m saying is this: You can’t possibly expect to be taken seriously if you’re using a free hosted blog. Period. You get no search traffic, no ad revenue, and no credibility. I don’t care if you have a main website for your business and have attached an external, free hosted blog either… that’s the worst! If you already have a website, with paid hosting, why on earth would you even consider NOT putting the blog software on your hosted site?

I’m fully aware that the economy’s put a serious pinch on everyone. But you have to stop thinking about this as “spending money” on a hosting plan, and start thinking about it as an investment. Blogging isn’t nearly as volatile as the housing market – in fact it’s growing stronger all the time. If you do it right, you should make back your annual $60 before you even spend it (if you need to pay month by month of course), or at the very least by the end of your first year. Honestly!

Now if you’re worried about the technology of it all, the act of migrating your free blog to a paid one, really, I can help. It’s what we do around here. But if you’ve read this and are still thinking that free is the way to go, really… have fun with that, I dare you!

Oh, one more source of proof: ProBlogger’s What Blog Platform Do You Use Most? Poll. Yah. Check out those results! Self-hosted WordPress wins, HANDS DOWN. Even though there are over 400 people still using Blogger.

As usual, I’m still working with Darren Rowse over at ProBlogger, but now I’m also managing content for him over at TwiTip, which is quite the Twitter resource! I’ll also be helping out with the 31 Days to Build A Better Blog project starting this Monday, April 6th. (If you haven’t signed up yet – don’t miss it!)

Along with that, I’ve worked with my dear friend James to launch two projects of his, America The Lost and Shoot. Edit. Publish.

America The Lost

Shoot. Edit. Publish.

James also did a guest post over at Digital Photography School (another of Darren’s blogs) titled 13 Tips For Improving Outdoor Portraits which has been a great traffic boost to both new project sites. America The Lost currently is receiving a decent amount of search traffic – which completely debunks the myth of the Google Sandbox, but that’s another story for another time.

In the midst of all of this, we’ve done most of the work on the liquor store client site, and are now waiting for the newest list of wines so we can add them to the site, work on the front page, and make an official launch.

We also did a big revamp of another great site: Cookerati. Prior to working on the site, it was a fairly old install of WordPress with an outdated theme. So we managed an upgrade and customized a design for them that added some great color and layout changes. There’s been some great feedback from the site’s regular visitors already, and thankfully the owners are pretty excited, too!

Cookerati

Dark Shadows Magazine

We’ve also done some work for a revamped online fashion ‘zine, Dark Shadows Magazine. It’s editor is Genn Shaughnessy, who is a celebrity and fashion makeup artist. She’s phenomenal, folks. Really something!

All in all it’s been a good first quarter, to be honest. I’m feeling good about our clients and their needs being met, despite the economic situation we’re all in.

What You Can Look Forward To

• More frequent blogging. We’re taking “consulting” to an extreme in the coming months, and will be talking more frequently on the blog about helping you, either as an individual or as a part of a larger business model, to continue to profit from your online efforts.
• Premium WordPress Themes. I can’t say when yet, or how much, but it’s something we’ve been thinking on for quite some time. And yes, there will be an option to have us customize for you. And also yes, there will be free options.
• More client launches and relaunches. We’re really firm believers in helping to highlight our great clients. No, it’s not just to show off our stuff (though it helps), but rather we want to share with the world how awesome we think our clients are. We hope you don’t mind the intrusion.
• More details on consulting services offered, and improved scheduling options. We’re looking to add more options for lower rates and lesser minimum hours. We know times are tough for everyone, so we want to help as best we can.

So there you have it! We’ve got an exciting quarter planned and hopefully we’ll make it through the above mentioned points and much more!

Update!! Great Opportunity!

I was very proud to be a part of the 31 Days To Build A Better Blog Project run over at ProBlogger.net. I’m thrilled to announce the release of a workbook of the project, that includes updated, additional information not found in the original 31 Days! Darren Rowse has been called “The Godfather of Blogging” and is a dear friend and client. Please, if you have a blog and you’re looking for thorough, practical help on how to improve it, check out the ebook!

Beginning April 6th (the project’s been delayed a week for various reasons, as it was originally scheduled to start April 1st) Darren’s launching the third ever 31 Days To Build A Better Blog class. He did the same project in 2005, and again in 2007, so he decided to do it again now in 2009, with updated info and a new format.

The class will now be delivered via email, and the added feature this time around is the addition of a forum! I’ll be moderating in the forum, and helping to answer questions when I can.

Darren explains it best:

The idea behind this is simply to have a group of bloggers setting aside a month of their time to work at improving their blogs. While we all want to have better blogs sometimes it becomes one of those things that we’re going to do…. one day.

I personally find that I improve (in all areas of my life) when I’m more intentional and set aside a specific time to make the improvements. That’s what this project is about.

He’s absolutely right. And with the way the economy is now, we’re all working on ways to make more money from our blogs and our online businesses. This class is an essential one for EVERY blogger, new or seasoned… expert or novice. Just go sign up already!

In three words: I’ve been busy.

It’s funny, because I’m always telling my clients that it’s important to blog on a regular basis – at least 3-5 times a week, every week. Yet here I am not practicing what I’m preaching!

I’m actually working hard on trying to develop a better “routine” – it’s something that as a business owner wearing a thousand hats, I’ve had trouble with quite a bit. Add to that, I’m mostly doing things all on my own plus that I work from home (which in and of itself is known to prove troublesome at times for most people) and I’ve got a list of excuses a mile long.

Anyway, I just wanted to update and let you all know about the projects I’ve recently completed and those I’m working on currently:

America The Lost – A project by my friend James Pickett. I can’t reveal any more than the fact that his tagline for the site is “Inspiration is not lost.” Right now, you can go and sign up to be notified of the launch via email.

Shoot. Edit. Publish. – Another project by James, as he’s a professional photographer. He’ll discuss photography (digital and traditional) and videography there. We’re planning on taking submissions from contributors as well and are planning on adding a forum. Again, this one has a form on the front right now, where you can enter your email address to be notified of the site’s launch.

The Saratoga Comedy Club – Right now, the site isn’t showing any changes, but the theme there now is an outdated one and it’s in dire need of a revamp, so that’s on the table as well.

Cookerati – A re-design is in the works for this blog project. Should be a great update from the also outdated look it has currently.

Luna Fabulous – This is a personal project of mine that’s been in dire need of attention and thus is receiving that. It’s about living a fabulous life, regardless of where you think you might be now.

Montréal On The Cheap – This is a great blog part of an “On The Cheap” network, featuring various cities across North America. The blogs are written by people who actually live in those cities, so they’re passing along “insider” information about how to live, work, and play in today’s economy.

I’m still working over at ProBlogger, and while Darren was away on vacation, I did some work over at Digital Photography School and TwiTip. I’m also working on a project for a local liquor store, which is an online wine store and wine blog (I’ll announce that link when the site’s completed.)

James and I were also working on getting some of his fine art photography prints framed and shipped off to a red carpet charity event in Las Vegas for an event called The Great Pit Ball. It’s put together by Brandon Bond, international tattoo artist and pit bull activist. The event will feature his documentary film, Viktory the Underdog and the whole thing serves to benefit animal rescue (more specifically pit bulls) and the Villalobos Rescue Center in Canyon Country, CA. Villalobos is the largest, no-kill Pit bull rescue center in the country. It’s a really cool project.

So there you have it… all the food on my plate right now! I promise I’m going to start working towards regular blog posts, though. Since Ginkgo Consulting has opened up services to include blog consulting (by phone or email) and so on, I want to offer up better tips here on the blog itself.

Thanks for your patience!

In case you’re not aware, FeedBurner (a highly used RSS management tool) was acquired by Google (this happened back in May 2007). As in true Google style, they’ve finally gotten around to messing with it to the point of driving web designers/developers mad.

I admit, I rarely log into my FeedBurner account. But I’m pretty grateful I did, because THAT is how I was notified of the problems that were soon going to mount on my plate. See, there was standard code for creating subscription tools on your blog – and Google had to go and bork that all up, so now I have dozens of sites that need immediate attention (before February 28, 2009 in fact) or subscribers will be in the dark. (For some reason, I’m hearing those “switch to digital cable” commercials in my head now…)

In effect, the code has changed. Depending on your site (all sites I develop are in WordPress), and if and how you’re using any plugins to help drive your feed to feedburner (Feedsmith is most popular), and then depending on your site’s theme setup, you or your developer may have a TON of work to do.

If you’re using any of the popular Revolution Two themes (as I am… ugh), you can find help in the forum here: How To Update Feedburner Code To New Google-Feedburner Code

If you’re using any of Justin Tadlock’s great themes, and are a support forum member, you can view the fixes in the forum here: Feedburner RSS issues with Options Theme

Otherwise, you’re kind of on your own, and will have to use the new tools provided by the Googlenator to help you take care of business.

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Now, before you click off, remember that even if you’re writing a blog or aren’t selling products as part of your business, there are still lots of ways you should prepare your site for this Monday.

1. Triple check your navigation. Run reports to check for 404 errors (and don’t forget to update that custom 404 page, just in case) and fix links where applicable.
2. Check your design and layout for problems. Did you insert some code a while back that screwed up your site’s layout but you never got around to fixing it? Is your sidebar too cluttered, distracting visitors from the important stuff?
3. If you’re selling products or services, create a “Cyber Monday” special (a discount, package deal, etc.) and make sure that it’s clearly highlighted on all entry pages to the site. Make a new banner or button, and make it the focus for your visitors.
4. If you’re not selling products or services, develop a shopping list or page using your affiliate links. I’ve got two on my b5media blogs right now, and while they’ve only been up for a couple days, there have already been purchases made. Every little bit helps, of course.
5. Promote special sales promos or pages in social networks like Twitter or FaceBook. If people are shopping online, they’re bound to be chatting up friends about deals and specials they’ve found. Toss yours into the mix and keep the conversations flowing so you’re not looking like a ridiculous spammer. If you’re not on Twitter or FaceBook yet, you’re missing the boat, so move that task above all of these first and foremost.

This list is of course not exhaustive, but it’s 5 major things that you actually might have the time to do over the weekend before Cyber Monday hits, that just might make a world of difference.

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Image via CrunchBase

My friend Aaron Brazell is extremely involved with WordPress and the development process. Whenever there’s a new update, he writes a really fantastic post, and this time is no different: 10 Things You Need To Know About WordPress 2.7 is not for the faint of heart, but only because of the major changes, which Aaron highlights and explains most thoroughly and thoughtfully.

I’ve grown so fond of Aaron’s “10 Things” posts, I’m going to feature them here so my clients can use them to learn more about their system when they first start blogging, or whenever we make changes to their version by way of an upgrade.

As always, I’m going to recommend holding off on upgrading to 2.7 off the bat. I know that 2.6 has been buggy for some people (the flash image uploader is giving one of my clients a serious migrane) and that the temptation to upgrade straight away is huge, but I almost always wait for an extended release, like 2.7.1 or something to do upgrades. It’s inevitable that there is something that needs more tweaking or changes, and plugins that worked before will stop working, designs, so on. So as far as my clients go, we’ll be holding off a bit, but it’s a great idea to read Aaron’s post and get a good idea of what’s on it’s way when we do.

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