What is true is that being a full-time traditional artist/writer wasn’t my calling; I am not good at it really and don’t get much joy from it. I require living a full life (travel, work, people) in order to write and create so working at home, alone, just isn’t useful or healthy for me. I’m someone who thrives by working with people, I love dressing up and having a place to go, I love changing up my work and incorporating art and business. Although it took me awhile to realise both those things and I’m glad I tried to be that full-time creative from home to really learn really what does – and doesn’t – work for me. And when something doesn’t work, I shift and find something that does.

What my experience has also taught me is that “Creativity” is a HUGE word – bigger than “art” and “writer” and talking about feelings, fears, dreams. There are people that can do those things and even I did them when I first started to be full-time creative in 2001. There was a purpose for me being a writer then and talking about what I was going through. That purpose was this site which launched Another Girl at Play which launched a lot of artists, female oriented creative sites, a creative community and a whole new movement online. But once that purpose wore off, I was a very unhappy creative person because just talking about being a writer, just talking about being creative and staying stuck in that role was anything but creative!

It’s often so easy to see when you’re in an unhappy rut in a corporate job but not so easy when you run your own company doing what you supposedly love. It can get  so easy to become stuck playing out the artist or writer role, of making personal discoveries you feel you must share every day and talking only with other artists and so forth. I think that can be a dangerous path to be on. I take a look at some of the people who started out along with me or just after and see them in the same place mentally, physically and creatively. Nothing new is coming out. Nothing new is being produced in their creative communities. There doesn’t seem to be a lot of joy but a lot of struggle and always challenges at self-acceptance. I think that’s because they’re stuck and it’s scary to let go. It’s so scary to stop what isn’t working – we all know this. But if what you’re doing is creative and supposed to be amazing, it can seem like a downright failure to stop – especially if you’re public about it.

I went through through this fear around 2005 when I didn’t want to be a full-time writer,didn’t want to be a famous blogger, and didn’t want to be the poster child for leaving a corporate gig for a creative one. I was so sick of hearing my own thoughts let alone sharing them and championing women into a role I didn’t necessarily believe was right for everyone. So I became quiet and shifted on my own.

I began working on film sets, I began helping producers adapt books into movies, I worked on web sites and wrote content for major companies like Disney. I created still life’s in famous stores and travelled the world to write about it for major publications. I consulted with new media companies about how to get into social media without losing the human touch, I helped all my friends who had their own businesses learn about branding and PR and contracts. Working with others and often other companies, is where I found my real groove. It’s where I came alive and where I found personal success that has been sustaining me all these last few years.

Although I love photography and sometimes sell my work with a travel article or for an ad campaign, I have no desire to do gallery shows anymore or sell prints. And travel writing is something I love doing on the side but right now, it’s not something I want to do full-time. And painting? Drawing? I’ve always hated it because I’ve never been good at it or crafty and trying to make myself enjoy it was a mess! So I have all these passions – photography, writing, travel – but I actually don’t make a full-time living at them and actually enjoy them so much more because there’s no pressure attached to them. They’re in incorporated into all my jobs and my life and that’s what keeps me going.

It’s why I now really believe that one should not always pursue their passion but bring their passion to everything they do. And I do. There is not one task I take on that I do not love, believe and want to be a part of. When I work, I love it. I’m creative. I play at my job and succeed at it – whatever it is. I don’t define it, I don’t measure it, I don’t say it has to be X and if it’s Y I’ve failed and I do not ever worry about it changing. Creativity means change and if you’re not comfortable with that, then really, do the steady 9-5 thing. You will, in the long run, be much more happy. I assure you. And there is no shame in that. There is shame in living a life you think you should have, whether it’s in the corporate or creative world, and not really loving it.

One finds happiness in the actions of their purpose and not in the dreaming and talking of it. Be weary of anyone who tells you otherwise and especially of anyone who is only doing the talking! Life is really in the doing so really make sure you’re doing something you want to do – whether it’s arty or business, in an office or at home – and that you’re bringing all you’ve got to it each and every day. And if it’s not working, look at why it’s not and tweak it until it’s not working anymore and then move on.

Living in Santa Monica with neighbors like Los Angeles and Malibu, “luxury” boutiques are all around. Every name designer and brand is within easy reach of me yet service and knowledge within those companies is pretty elusive. Even more so during the recession, which you think would be opposite.

During tough times, when foot traffic has slowed and dropping cash is slower still, you’d think companies would regroup, get rid of unproductive, knowledgeable people and train those that stay on how to treat and engage customers, how to explain the products from a t-shirt to a ring to a Bentley and then train them on how to present it upon check out.

But I can’t tell you how many luxury stores I’ve been to where the sales people just kind of do their own thing from gossiping with each other, to letting merchandise just unfolded on shelves to saying, “Um, I don’t know” when asked a question. In a store shelling out luxury products and I as their only customer in sight, it’s frustrating. I’m actually a European shopper in the sense I generally like to be left alone to browse but when I have a question, someone better have an answer. And if I’m going to spend money I don’t take into consideration just the price of the item but the entire experience. If the sales person makes it less than, I walk.

Yesterday a girlfriend and I went to the new J.Crew Collection store in Malibu, one of three in the country. We were the only customers with 5 sales girls running around. To their credit, the nicest woman came over and was genuinely interested in helping us and talking to us and we were genuinely happy to be petting the pretty things – specifically the luggage.

With a trip coming up to Europe, my girlfriend wanted to buy it. She hesitated at the price and asked my opinion since I’m a frequent traveller. I tried asking the sales lady a lot of questions but the first problem was it took 4 sales women to figure out how to open the special lock system. And then they each just gave a quick blurb about how it was hand made for the Royal Family and limited edition. I asked a few more questions but didn’t get answers to those. It was, however, a stunning piece of luggage and I had read up online about it a little so I knew the quality was high and could totally see my girlfriend with it.

But with such a big purchase, she wanted to make sure she knew what she was getting. And you’d expect from a store – especially a high-end retailer – to be able to get your every bit of information and present it in a totally confident way. But when she  asked the price it took four women and about ten minutes to try to figure out the price of the bag. When she asked to see the inside, it took about another 10 minutes to figure out how to open it. When she wanted to know all the materials used, it took scrambling around to find out what the material was (we were told the shell was made out of leather even though it clearly wasn’t). Totally in-love with the product, my friend hesitated in buying it because the whole experience in the store seemed uncertain. The staff wasn’t making it easy for her to say yes to buying. Their confusion made her confused about buying.

So we put it on hold and left to think about it. Now the story splits into two here because there is my friend who wanted that suitcase and was willing to over look the situation to get the product. The product was more important. So when it took about 10 minutes and three sales women to figure out how to ring it up and they still could not answer some of the questions, my girlfriend overlooked that because at this point, she wanted that bag.

However this morning I get a text from her – she’d been way over-charged for the bag. She’d looked online and seen they had charged her for a larger size. I was so furious for her.

In a retail store that hasn’t seen crazy opening days and wasn’t busy on that particular day, 4 sales women totally dropped the ball. It’s not like they’re managing 17 stores, 80 people, different changing venues – they’re managing J.Crew merchandise in a J.Crew store. They should be beyond experts. They should know the intimate details of a $1500.00 bag. But no one did.

Yes they were friendly but ultimately they represented this luxury store very poorly. There was no wrapping of the case, no special tags given, no info on how to care or clean or what to do if it rips. Plus, they got the materials wrong and charged my friend for the wrong size.

When I said the story split it split in the sense that the bag was obviously worth it to my friend to go through the hassle and over-pay for it. That store got lucky to have her as their customer because if it was me buying the bag, I would have walked out. I wouldn’t have purchased it because the whole experience didn’t inspire confidence or specialness. It was a transaction mess. And I think stores are being both lazy and counting on customers to not care or say anything. Or worse yet, it’s that we’ve all come to expect bad service. For people to not be invested in their jobs unless it’s some kind of glamorous one like a movie or rockstar or bazillionheirres because chances are, we’re not invested in our own jobs. They’re not what we expect so we don’t commit. We save up for when our dream jobs arrive. The problem is, even that dream job – if it comes – will have a lot of tasks you won’t want to do or require you to be passionate about something you’re not. So my advice is to bring the passion to everything you do, even if your job isn’t your full-time passion.

The sales women at J.Crew obviously loved the brand as each of them were decked head to toe in their clothes and were choosing to work there. But they didn’t seem invested in the company or in themselves. Because of this, I have zero trust in their abilities despite the pretty store and fashion sense of the women. Instead of building customer relations and having two sales instead of one, they lost a customer and had another tell her friends about the over-charge which means a potential loss of even more customers.

Time and time again I see this happening not just in luxury boutiques but in restaurants, in hotels, in dealing with other business from Hollywood to tech and I wonder when did people stop caring about their job and about customer service? When did we decide that we don’t have to be experts, participate in educating ourselves or invest in a job we chose to take on whether it’s in tourism, retail, the web or the arts because it’s either not our “calling”, it’s only part-time, it’s just to pay the bills, it’s not fun? Any job you have is important to someone else so you’d better start making it important to you. Don’t sacrifice yourself and a customer because you’re only waiting tables until you’re discovered – that’s not the customers fault or responsibility. If you choose to go to work, then do the best because it will only get you further ahead, build better relationships, teach you a lot and most importantly, always make you invested in yourself. If you can be invested in rocking out a retail job, imagine what would happen if one day you got a dream job?

I can speak from experience on this because when I was 18, I worked in housekeeping at the famous Chateau Lake Louise; a four star luxury hotel that stars stayed at but also the average person who saved up for a once in a lifetime experience. It was my first big job and I thought there were times when I would be “on” and times when I could just complain about cleaning the 14th suite. You know, the expensive rooms would get the best cleaning and the best dressed people in the lobby the best service. I would be selective about when I’d rock out the service because not everyone should get the same – not everyone was going to be nice to me or had the fancy room or was actually staying at the hotel. Plus, I thought, I’m in housekeeping. It’s not like that’s a cool job. It’s not like that’s my passion!

But during a training session, my supervisor ended up giving me advice that changed how I worked entirely – not just at that job but every job thereafter.

He said that everyone in the hotel, whether they’re walking on the grounds outside, or through the lobby must be treated as though they are paying for the most expensive suite in the hotel for the most amazing experience possible. The reason? When people are walking around you don’t know who paid for the cheap tour bus room or the thousand dollar lake view suite. You can’t judge so you must give your best with everyone you meet whether you’re bringing strawberries and champagne to a room or just having finished cleaning a toilet. That how we held ourselves changed the experience of everyone we came into contact with and if we couldn’t muster the energy to be the best for each and every person, they wouldn’t have the best experience. And it didn’t matter what job we had, that if we couldn’t be fully invested in what we were doing, someone, somewhere, would be affected. And our business wasn’t in disappointing people.

That advice changed how I did each and every job from then on. No matter what it was, I did my best. Even cleaning toilets. In my personal life, I rarely made my bed and hated cleaning my roomt but when I went to work, I never cut corners or went in with an attitude. I actually ended up winning an award for most consecutively cleanest rooms and the quickest amount of time (my passion was skiing and hiking and I wanted to get out fast!) and received a promotion really quickly because my enthusiasm, pride and customer service was noticed by everyone (boss, co-workers, guests). That taught me to do the best, know as much as I can and deliver no matter what because it will help me somewhere else and in the meantime, create success for my customers, my co-workers, my company and myself (promotion meant more ski time and I was able to work a late shift!).

Even in 2001 before I went out on my own, when I was working at a job I didn’t find fulfilling, I brought my a-game every day. It’s why I left on great terms with my boss (and CEO of the company) and why I was able to move forward onto the next job without any bitterness or resentment or more importantly, fear. I hadn’t “saved up” my energy or abilities for “the perfect job” which meant that by doing the best with things I didn’t fully enjoy, made me able to confidently  rock out the jobs I did.

Not every job will be your passion (cleaning toilets wasn’t mine) but you need to bring your passion to your job. Each and every time you go to work.

I think during these times where it’s no longer chic to flaunt things, being able to flaunt a job and a job well done should become the new status symbol.

Erin McKenna the smart, savvy, passionate entrepreneur behind the successful bakery Babycakes NYC, has a book coming out, BabyCakes: Vegan, Gluten-Free, and (Mostly) Sugar-Free Recipes from New York’s Most Talked-About Bakery.

She made the above video to let people know and what I love about this video is you see her, you see the bakery, you see the glee and fun and then you see what you can make if you get the book. It’s all so slick but it feels completely authentic – like you want to be a part of it even though a company is selling you something. I love that kind of marketing.

It’s too easy for us to get caught up in the vision we’re driving towards and ignore our own health and well-being along the way. If you can have a life while you run your business — if you can lead a healthy, well-rested, diverse life, that is, rather than a workaholic one — your clarity, productivity, and creativity will all benefit. And those aren’t things that are just nice to have — they’re critical to your success as an entrepreneur.

from Lauren Bacon’s (of The Boss of You: Everything A Woman Needs to Know to Start, Run, and Maintain Her Own Business) blog post for Biz Ladies 09: HR for the Self-Employed: Perk Up!

Amish settlements have become a cliché for refusing technology. Tens of thousands of people wear identical, plain, homemade clothing, cultivate their rich fields with horse-drawn machinery, and live in houses lacking that basic modern spirit called electricity. But the Amish do use such 20th-century consumer technologies as disposable diapers, in-line skates, and gas barbecue grills. Some might call this combination paradoxical, even contradictory. But it could also be called sophisticated, because the Amish have an elaborate system by which they evaluate the tools they use; their tentative, at times reluctant use of technology is more complex than a simple rejection or a whole-hearted embrace. What if modern Americans could possibly agree upon criteria for acceptance, as the Amish have? Might we find better ways to wield technological power, other than simply unleashing it and seeing what happens? What can we learn from a culture that habitually negotiates the rules for new tools? (via)

I often feel like a great contradiction; I have long been an advocate and avid user of technology (having been on every computer since the Commodore 64 & Apple ][) but at the same time have completely resisted so much of it – it took me years to get a cell phone. And although I’ve been online since 1988 and had a web page since 1995, I am really hesitant about spending lots of time reading other blogs and updating my own. I love connection and sharing information but still feel confused about Twitter and Facebook. I totally keep up to date on everything new media and tech because I both love and work in it but at the same time I read lots of books, garden and spend a great deal of time outdoors, disconnected.

Over the past two years I’ve had a really hard time trying to put all of this into words and accurately describe (or even catch up) to how I’m feeling about technology as more of it’s created and incorporated at crazy speeds. Because it’s not going away and really, I don’t want it to. It’s just trying to figure how to be a part of it instead of swept up in it.

With the addition of Twitter, RSS Feeds, and Facebook, I’ve found myself receiving the same bits of information several times over. For example, I used to just subscribe to a blogs feed and access their info that way. But if that person is on Twitter, they’ll also tweet about their new post and link to it. If they’re on Facebook, chances are their Twitter hits their Facebook profile and I’ll get an update there, too. LinkedIn now offers the same. So instead of getting one piece of information one way, I’m getting the same information 3 or 4 different ways which results in an overload.

But what happens if you then remove that person from your Twitter feed? Will they think you aren’t their friend? This has happened to me. People have equated my Twitter removal with a friend removal even though in real life I did a lot more and gave much more support than just clicking “follow” on Twitter. So once you incorporate technology, removing it becomes really hard because of social and sometime business consequences.

A lot of my work is in new media so if I’m not Twittering up a storm or talking about the same things as everyone else or Diggining’ every post, it can seem as though I have no idea about these things. The truth is, I do and almost always know about them from the beginning before main stream thanks to all my geek friends who build the stuff and I get to test it out. But there comes a point where I ask myself, in my personal life, do I need this? How much value does it have to me? How much value does it have to my readers? Am I overloading us both? Am being redundant? Am I just saying whats already said to several mediums just to stay relevant, but not even really being relevant?

Now lets add in the iPhone of which I have had for a couple of years. After my 4 year old more than basic cell phone died I decided to get an iPhone so I wouldn’t have to worry about upgrading for a long time and liked the idea of music/phone. But when people see mine, they think I’m insane. You only have three apps? they ask. Do you need helping knowing about apps? No, I’ll tell them. I’m actually up on a lot of apps, I know what’s out there, I know what’s being built it’s just that my needs don’t require them. I don’t want to be able to do everything all the time on my phone. It used to be if I didn’t have my computer with me, people understood not getting an email right away or me checking out their Flickr or their new MySpace page. But then laptops came to be and so vacationing got really hard. Now with the iPhone, every minute, every day, everywhere you can access every thing.

There’s no reason to miss an email, an update, a YouTube video, or everything you friend ate that day. In fact, I feel like all this technology and access has prevented us from doing more and instead made us monitor more. How much of your day is just catching up on what other people are (uselessly) doing? How much of your information intake is actually propelling you to a better life? How much is just a big time suck but you feel like you just have to keep up with your friends, comment on their status, read that popular blog post or contribute your own for fear of being irrelevant, seeming unhip or worse, out of touch.

I feel the need to reiterate that I love technology and am thankful for the web; it’s provided me a fantastic career and I’ve met the most amazing friends and counterparts because of it. There are so many amazing communities and sites out there from technology to health to home and travel that I have found more than useful, inspirational and just plain fun. But even though so much of my life is incorporated into new media and technology, I don’t want my life to be 100% about it. I don’t want to know that much about everyone or feel obligated to comment on every post or fear that not Digging will make me look stupid as will bailing out on this years SXSW. It’s so easy to get caught up in technology and make some things seem bigger and more important than they are instead of really thinking about each bit of technology’s use to each of us and finding whats really important to us as individuals and making all of that work.

Reading how the Amish use technology really struck a chord with me because I feel like I am constantly negotiating and choosing what to use and how it works for me. Yet I often feel like an outcast for doing so or worse, a really bad friend because I didn’t update as much as my counterparts or I didn’t acknowledge every single status update of every single friend.

I like the idea of being ’sophisticated’ for choosing technology instead of a drone doing everything out of fear or greed. And I like the idea of really learning how to incorporate technology that I really do love and really think has great benefits into a world that still needs to have boundaries and breathing space and conversation instead of just giving personal updates.

I’d be curious to know how others navigate the technological waters; do you love getting several of the same updates? Do you feel pressured to comment on others status or follow their every move? Are you Blackberry free? Do you spend too much time surfing the web or do you have a great online/offline balance? Are you really connecting online? Has technology made your life better or harder to keep up with? Do you embrace every bit of technology and see the benefits personally/professionally in doing so or have you seen more benefits in being selective?

(Cross-posted on Girl at Play while totally seeing the irony!)

“Our sense of value and self-worth is often tied to how much money we make,” says Michael Zwell, human capital expert and author of “Six-Figure Salary Negotiation.” “There is an illusion that we live with and believe that a bigger paycheck makes us happier and more valuable.”

In fact, research shows otherwise. Studies have shown most people feel happier in a five-figure job where they are earning more than the majority of other people in the company than they do in a six-figure job where they are making significantly less than others, says Stan Smith, founder and CEO of Smith Economics Group Ltd., in Zwell’s book. Ultimately, he says, people can’t rely on short-lived salaries, promotions and raises to keep them happy but rather the contributions they make in the long run. From CNN

For those of us who have been seriously blocked at times–and man, I have been there and can still be there–sometimes the hardest thing to do is to just DO the work ANYWAY (see the first two years of this blog).  I can tell you that when I was blocked I was NOT short on ideas, inspiration, or plans, what I was short on was patience, humility, and action.  I loved the IDEA of creating in a concrete way, but for the longest time I was not willing to be bad or a beginner again.  I was in love with my own history as an artist–the times I was flowing with work or living what I perceived looking back as an idyllic time.  I combed over my songs, my poems, my art that I had completed like precious, frozen love affairs that I could not leave behind.  The truth was I just needed to sit down and DO.  What this required was willing to feel like a complete loser, to be boring, to be really BAD, and to live with the shame and pain of leaving behind my perfect, frozen past, and admit to where I really was–as imperfect and unromantic as it was.

From Tough Love by Summer Pierre

Please go out there and do. Live. Don’t be the same as yesterday. Don’t live vicariously online. Don’t use language that has no meaning or talk ideas you don’t really live. Don’t hide. Don’t copy others or live their ideas or life. Don’t fear doing your thing. Don’t fear doing. Instead of reading a decorating magazine, paint that room. Instead of thinking of baking, do up a cake. Run, walk, bike. Put that self help book down and pick up yourself.

Let go of the snark, your worries, your anger and fear and give into possibility, action, joy and life. Do. Do some more. Stop thinking about you. Stop blogging about just you and your kid and your pet. There’s a world out there to connect to, really connect to and email doesn’t count. Being of use is more important than being popular. Think about the lady down the street, the person at the drive through, the man fallen in the street, about politics, the environment, healthcare, another country and then do something about it. Never stop at thinking.

Dream big, work harder. Have lots of fun, lift a finger, do something for someone else. Cheer your friends on. Cheer yourself up. Celebrate as much as possible. Enjoy everything. Right now. It’s OK to want more and do more but be present with where you are or who you are with. Don’t rush the situation – even if it’s bad. Move on when you can. Don’t settle. Try everything you can and get over everything holding you back.

Go outside. Go outside yourself. Make a difference, make some change. Don’t complain about someone unless you’re talking to that someone. Don’t complain about a situation you’re not willing to make better. They don’t have it better and you don’t have it worse. Don’t make excuses. You’ll never see possibility if you do. And you’re smart and worth more than settling for a life of complaining and limitation.

Hope. Hope more. Give someone else hope. Get healthy and contribute to a healthy environment. Think about everything you do, you buy, you say. Only be lazy on Sunday and even then, be conscious. Rest is useful, giving up is not.

Live with a light heart. Play more. Remember what it’s like to be seven. Remember to listen to a seven year old because you just have more words and life experience, not necessarily more wisdom. Have more questions than answers and don’t put everything into words. Sometimes just feel things and be. Be quiet more often, listen harder, talk exactly as you mean to.

Strive for your best and not what you think someone elses’ best is. Follow through. Don’t let others’ down. Don’t let yourself down. You are better than your circumstances. Ask for what you’re worth. Make magic happen don’t wish for it. Don’t envy others’ lives, envy yours. Live it fully. Teach by example how to live well, how to be treated, how to be kind, how to be alive.

Do. I can’t stress that one enough. Take action on your life. Make the change. No more sulking, waiting, thinking, reading, talking about. It’s time. You’re ready.

1. Anticipated, personal and relevant advertising always does better than unsolicited junk.
2. Making promises and keeping them is a great way to build a brand.
3. Your best customers are worth far more than your average customers.
4. Share of wallet is easier, more profitable and ultimately more effective a measure than share of market.
5. Marketing begins before the product is created.
6. Advertising is just a symptom, a tactic. Marketing is about far more than that.
7. Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency.
8. Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
9. Products that are remarkable get talked about.
10. Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.
11. You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
12. If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment.
13. People don’t buy what they need. They buy what they want.
14. You’re not in charge. And your prospects don’t care about you.
15. What people want is the extra, the emotional bonus they get when they buy something they love.
16. Business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy.
17. Traditional ways of interrupting consumers (TV ads, trade show booths, junk mail) are losing their cost-effectiveness. At the same time, new ways of spreading ideas (blogs, permission-based RSS information, consumer fan clubs) are quickly proving how well they work.
18. People all over the world, and of every income level, respond to marketing that promises and delivers basic human wants.
19. Good marketers tell a story.
20. People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find.
21. Marketing that works is marketing that people choose to notice.
22. Effective stories match the worldview of the people you are telling the story to.
23. Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.
24. A product for everyone rarely reaches much of anyone.
25. Living and breathing an authentic story is the best way to survive in an conversation-rich world.
26. Marketers are responsible for the side effects their products cause.
27. Reminding the consumer of a story they know and trust is a powerful shortcut.
28. Good marketers measure.
29. Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done.
30. One disappointed customer is worth ten delighted ones.
31. In the googleworld, the best in the world wins more often, and wins more.
32. Most marketers create good enough and then quit. Greatest beats good enough every time.
33. There are more rich people than ever before, and they demand to be treated differently.
    Organizations that manage to deal directly with their end users have an asset for the future.
34. You can game the social media in the short run, but not for long.
35. You market when you hire and when you fire. You market when you call tech support and you market every time you send a memo.
36. Blogging makes you a better marketer because it teaches you humility in your writing.