Glenda's Free Site Blog

I Challenge You

noreply@blogger.com (Glenda Lange) — Fri, 13 Nov 2009 22:38:00 +0000

I have a challenge for you today.

Keep reading.

Are You A 5%'er or a 95%'er?

So it's crazy.

I'm sure there will be some heat in the Internet marketing industry
because government agencies will look at IM'ers and say, "Hey,
95% don't make that much, if any."

And that sucks.

But here's what they will NOT be looking at...

The 5% who do WELL are the 5% who actually take consistent action,
and manage to plow through a few obstacles and learning curves.

The good news for YOU is that if you manage to get off the sofa,
sit at your computer and do something OTHER than check your email,
play games and read the news, you're not far away from being in
the 5%.

And it also means that you can pretty easily stand out in a lot of
markets because your competition has all the action-taking muscle
and prowess of a pet rock!

Here's the question:

Are YOU a 5%'er or a 95%'er?

Do you take consistent action, overcome obstacles and tackle
the learning curve it takes to do Camtasia, create a mindmap,
record a screen capture video or do basic html?

Can you manage to talk in a microphone at your computer desk
for 1-3 hours as you record it so you have a product to sell?
Or is that too superhuman a task for you?

That's really the bottom line.

Now I KNOW you may feel you have nothing to talk about.  There
are several cures for that:

1.  You research a topic.

It doesn't take a lot of research on a nice, narrowly defined
topic to know more than most people.

I'll give you an example.

I decided to study the topic of business growth....secrets of
growing a business.

I ordered ALL the books on Amazon.com on the topic. That was
maybe 40 or 50 books.  MOST of them were sheer junk or had
almost no usable ideas.

A few had good ideas that were the rehash of the ideas in a
better book.

There are maybe FIVE good books on the topic in the whole
entire accessible body knowledge of how to grow a business.

FIVE.

So maybe it takes a month to read those 5 books and scan all
the ones that suck.

After a month, you know more about how to grow a business than
99% of small business owners.

And frankly, you know more than most people who have written a
book on the topic. 

Tell me that at that point you can't write u a little mindmap
and talk one to three hours on the topic more intelligently
than most people could.

2.  Sell affiliate products

While I'm a major advocate of creating your own product because
I think it's an accomplishable task with a modicum of effort,
I'll acknowldge that you CAN also just get people on an email
list and send out affiliate offers to start with.

a.  Create an enticing report, screen capture video, PDF or
whatever.

b.  Promote with banners, Google ads, or inbound linking to
organic keyword terms.

c.  Create a squeeze page that squeezes an email address out of
the reader, so that you can follow up with emails.

d.  Follow up with emails about affiliate products.

While there are things not commonly known to others that work,
things we call "secrets," to do the basics is NOT rocket science.

The rocket science is in getting off the sofa and doing something.

I spoke at Unseminar in San Antonio yesterday.

Someone asked me what event or events have I seen that stun me
the most like John Reese's first spectacular day.

I said, "Customers who actually put in the effort to do what I
teach.  When I see THAT, it astounds me!"

So I'm at Unseminar.

The room is full of bright, motivated people who are actually
taking action. It's a positive, energizing, uplifting wonderful
experience to see people who actually "get it."

One guy I met actually quit his truck driving job to do IM.
Not really something I recommend until you have a marketing system
that's working.

Still, the guy really understands what he needs to do and is
committed to doing it.

How refreshing!

Are you a 5%'er or a 95%'er?

The fun, the challenge, the excitement, the glory -- ALL the
good things happen to the 5%'ers while the other 95%'ers all
just sit in amazement wondering "how did that happen?"

So Pat O'Bryan is the mind behind Unseminar.

Pat was a blues musician who traveled the world for many
years.  His songs are STILL getting a lot of playtime in
Europe.  And his royalty check is $350 a month.

He can duplicate that in Internet marketing with very little
effort.

You choose keywords.  Write and submit 10 ariticles a day.
Put up one adsense site a day.

After 1-4 months you have that much coming in. Read the thread
in Warrior Forum I told you about last week if you want to see
how to do that.

Really, it isn't rocket science.  I don't even like Adwords
because you're at the whim of Google. My point is, $350 a month
is 10 bucks a day.

And you need maybe a few successful adsense sites to make that.

You choose keywords with an SOC under 20 using the method I
show on this video:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=L3gQczkGAkr&b=FUisOirKDZrtUoIBb1_AXg

SEO means "strength of competition".  It means the keywords
are relatively easy to ran for.  If you submit 10-20 articles
using those keywords as anchor text in the bio or resource
box,  you'll have enough backlinks to rocket to the top.

See my seo cheat sheet from this past week. Dig it out of
your email box.

Then you need a few pages with 500 words on them and
adsense ads. That's all John does. I sent out an email last
week about that also.

Go BACK to your email, dig and you'll find it also.

I talked to Carl at unseminar yesterday. He actually sets
aside a "Marlon day" where he goes through and reads all
my emails.

Smart man.  I send out a lot of nuggets.

Now, if you want another way to do the deal, you do click
swaps and send people to a squeeze page.  On the thank
you page you have an offer.

Jit worked his way up to 15 G's a month starting from scratch
doing that over the past year.

It'd take about one or two click swaps a month to knock out the
$350 a month.

These methods are all there.

They work.

But ONLY for 5%'ers. They do NOT work for 95%'ers.  I guarantee
it.

Why?

Because they ONLY work if you DO them.  And usually there are
a few obstacles along the way or a bit of a learning curve.
The 5%'ers plow through. The 95%'ers let it stop them.

I absolutely, positively guarantee that if you do not take
action on what I teach you won't make a dime from it.

I guarantee that.

Consistency helps.

I see these posts all the time about seo of "I TRIED submitting
articles for links to my web site and my keyword still isn't
ranking. HELP!"

What you find out is just that.

They have ONE keyword.

They tried one time.

And they didn't keep learning and doing.

Learning + doing = results, sooner or later

That formula is magic...

The 5%'ers realize that some phrases work and some don't.  Just
like anything else.  Not everything works.

So you keep working your keyword phrases.

And then there's the Tipping Point.

Almost all things in nature work on a tipping point basis.

You put in a lot of effort and THEN you cross the Tipping Point
and your ranking kicks in or the money kicks in or your product
starts selling.

It's like a glass of water filled to the brim.  Some drops won't
cause it to spill over. But that last Tipping Point drop does.

Most people want to learn secrets.

There are secrets.

Little shortcuts and tricks and things that work you learn along
the way.

But here's the biggest shortcut:

Getting off your assets and doing something.  Then learning from
what you did and doing more.  Then learning from that and doing
more.

And yes, info products, mentoring, education, guidance can
drastically shorten the learning curve. But it will never erase
it.

There is always a learning curve.

So are you a 5%'er or a 95%'er?

The 95%'ers worry me.

They're the ones the FTC will look at and say, "Hey, your results
aren't a generally expected result."

It's sort of true.

The generally expected result is that people watch TV, eat bon bons
and dream of a better life, no matter what ebook, course or info
product they buy, nor for the most part how much they pay for it.

(Not that I've never sat on my sofa eating bon bons and look
wistfully in the distance dreaming dreams..}

If you can take action and  be a 5%'er you're a freak.

You're practically super human according to how the government sees
it.

You're weird.

You're strange.

To think, you learn something and actually do it.

Then overcome little blips or obstacles along the way.

Or you tackle a learning curve on a software program.

Or you spend some time to research a topic so you can create a
product on it.

You're a super freak if you do that.

According to some anyway.

All the good things happen to the 5%'ers. The others just watch,
hope, wait and dream of the day their ship will come in.

Just sit.

Just watch.

Keep watching.

Keep lookin'.

Maybe that ship'll come in.

Or not.

Where's the fun, excitement, thrill or glory in that?

Are you traveling on the road less traveled?

Are you a super freak?

Are you a 5%'er who takes action?

Or are you a sofa sitting bon bon eater who prefers to dream of a
ship coming in without having to lift a finger or encounter any
unpleasantness whatsoever in causing that to happen?

At least you can be honest about it.

That's a start.

I think I'll start the sofa sitting bon bon eating 12-step support
group.

Then I'll start the super freak group. Where 5%'ers hang out.

Those are the ones who actually show up on Ateam calls.

To you, I offer my admiration, respect and congratulations.

You are super freakin'.

MY CHALLENGE:  If YOU are a 5%'er, do something, anything I teach,
get it to work and post the results on my blog.

I openly challenge ANY 5%'er reading my ezine to stand up and show
me that you are that extremely rare breed.  Do something ANYTHING
I teach in one of my ebooks or my Dashboards, get a result, even
it's a small one and post a comment on my blog in response to any
post or article.

I'll see your comment.

Out of around 50,000 people on my list, I actually want to see if
I even have ten or twenty 5%'ers. THAT is how little competition you
have in this business.

Think about it.

You don't gotta have world class results.  You just gotta step up
to the plate and show me you can do anything I teach in any of my
paid products and get a result with it.

Show me you took ONE icon in a Dashboard and actually did it.  Show
me you took ONE idea in Amazing Formula and did it.

Show me me you took one idea out of any of my paid products and did
it. And post the PROOF of action on my blog as a comment response to
any of my blog posts or ezines there.

I challenge you.

Marlon Sanders
The King of Step-By-Step Internet Marketing and
"The Ambassador of Old School Marketing"

P.S. In the spirit of complete compliance, here is my
new disclaimer:

=======================================================
Ain't NONE of the results in NONE of the web pages
below anything remotely resembling AVERAGE nor typical."
People who succeed at stuff possess superhuman,
freakish ability and you should NOT assume you fall
in that elite class of superhumans.  You' ain't never
gonna amount to nothing so just give it up.  That's
my disclaimer.  My generally expected result I'm pretty
sure I can substantiate is 01.  And if you work really
hard, read well and follow all the instructions
you too can end up in this elite class.
=======================================================
-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy for approximately .00001% of the
people who buy the product and the KING of Step-By-Step
Internet Marketing for those 3 people out of 50,000 who
can actually follow steps."

You can COMMENT on this article here:
http://clicks.aweber.com/y/ct/?l=5cJIN&m=L3gQczkGAkr&b=NMEQYaVDLzcJI5Q5o3xNNg

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=L3gQczkGAkr&b=70F1jkSfsUkprDyiwRpdeQ
and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

Should you freak out over the new FTC guidelines?

noreply@blogger.com (Glenda Lange) — Wed, 11 Nov 2009 21:46:00 +0000

Let's talk about the latest FTC guidelines and
how you should respond?

You're going to be seeing lots of web sites and ads that
say "The average person made .01 cents," or $1.00 or
other such ridiculous numbers.

Let's talk about WHY this is and what you should understand
about it.  There's a bit of sane thinking in this ezine,
or I think there is.

So you might wanna read it.

The FTC published new guidelines about income
claims and affiliate links.

Here's a great link to an interview about it from Fast
Company:

http://www.TurboProfits.com/tracking/go.php?c=oct10fast

Since I ain't no lawyer, you better learn about this stuff
yourself.  But let me give you a marketer's perspective.

I in NO WAY am criticizing the law. I'm just stating a
marketer's viewpoint and explaining things you're doing to
see happen on marketer's web pages, so you understand
WHY you're going to see these things.

A lot of what I say below is intentionally MELODRAMATIC
and tongue in cheek. But there is a real law and real
penalties.  So understand that while I'm making a bit of
light of it, there IS a real point here you need to
take seriously.

Let's drill down.

1.  Typicality of results

If you use testimonials or endorsements that make
a specific claim, you ALSO have to reveal the results
the average user gets.

So if you read in one of my letters and endorsement or
testimonial that says Johnny or Betty used one of my
products and paid for a new house with it, you'll ALSO
be seeing a disclaimer that says:

"The average person who bought this product made .01
cents."

I may be exaggerating but that is roughly what you'll be reading
quite a bit.

Now, you and I BOTH know (or you should know) that the
average person buys stuff and doesn't do a lot with it.  Or if
you don't know that or haven't heard it, it is the truth.

Then again, the average person reads two books a year,
can't spell the word Potato, thinks UFO's exist, and
doesn't vote in elections.

So unless YOU are average, this shouldn't be of great
concern to you.  Now granted, I had to look up the spelling
of potato in Wikipedia. But at LEAST I'm bright enough
to do that.

A lot of people aren't.

HOWEVER -- having said that, about three weeks ago, I
published an article FORESEEING what has gone down.
I published an article that said basically 95% of people
don't do squat at Internet marketing.

That statement a few disillusioned souls to refund
to my office.

Absolutely phenomenal.

So let me break this down for you again at the risk of
having other pie-in-sky dreamers freak out over it.

Here's what you're going to see:

Marketers WILL have statements in their sales materials
that reveal the average results are PATHETIC.

Does THAT mean the methods don't work?

Heck no.

What it means is people don't work the methods. I speak the
truth.

a.  Very few people read more than five chapters of those
books, ebooks and courses they buy.  I know this because
I've put tracking links in products and I can tell how
deep people read into the product.

So HOW pray tell are the average results going to be good
when, on average, NO ONE even READS the product?

Should the fact that you're competing against people who
can't and don't read ALARM you?  Or should it KINDA make you
excited to know that you're competing against people who
buy stuff and never even read it?

b.  Out of the people who DO read, there are many reasons
people buy products.

A LOT of people, maybe even the majority, buy out of curiosity
or to do research. They don't INTEND on acting on the
information.

I do this ALL the time.

I'm a curious person.  I buy stuff all the time out of curiosity
with zero intention of doing anything with it.

Does that INVALIDATE the information I'm reading and mean it
doesn't work because a whole lot of people are just like me
and reading for enjoyment, research or curiosity?

c.  Do you really believe you're an average person?

Personally, I don't like the attitude that everything should be
boiled down to the lowest common denominator and we should protect
people who can't read, can't spell (or at LEAST look it up in
Wikipedia) and believe stupid stuff like they can push a button
and buy a yacht the next week.

One way or the other, evolution will eventually weed those people
out.  Just not in OUR lifetime.

I like to think that God don't make junk and that I got a little
something going for me. And I would hope you do also.

d.  Decreased competition is GOOD.

This law will weed out some competitors who just don't want to
reveal that the people who buy their deal on average don't do
squat.

This is good.

It's the law of supply and demand.  Less supply means more of the
pie for the rest of us.  Seriously, this law isn't the end of the
world.

I've complied with MOST of it all my career or done my best to.
Much or most of this law has been in place for a long time.  People
are just now realizing what the law says.

My take is, you don't freak out. You just comply.  Ain't no big
thang. But when you see some disclaimers that sound outlandish,
you DO need to understand WHY they are there and the purpose and
intent of them to protect new, uninformed people from making bad
decisions.

I HAVE seen people who ARE sincere believe extreme hype and spend
money they didn't have.

Law one:  Do NOT spend money you don't have to chase an uncertain
result.  Scared money never wins.  You build a business with money
you can afford to lose.

Law two: There is no simple, easy, no-brainer thing you can do that
will bring you in 6 g's a month.  Everything in business requires
a brain and thinking.

Law three: People who are an overnight success were either lucky,
inordinately talented or spent a long time preparing for that big
moment of success.

Law three:  There is no magic ebook or course you can buy that in
30 days or even 60 is going to allow you to pay off those huge
credit card bills or buy you a Lambo.  So stop asking for it and
looking for it.

You GROW a business over time, not overnight.  Relationships with
customers take some time to build.  And some people like my friends
Lee McIntyre and Jason Fladlien DO extremely well really fast.
But yeah, that ain't average.

It took me a lot longer.

=================================
Is This A Hidden Flaw In The Law?
=================================

Now, lest you think this is all rosy, there IS a hidden flaw in
the law.

Here it is:

What the law SHOULD say is that you have to publish the average
results of people who reasonably followed what you taught.

This does NOT mean you skirt the law. I'm just saying here is
why I think it's misguided.  Now, I'm NOT blaming the FTC on this.
They are trying to protect people.

I understand that and it's a noble cause. They have the right to
make and enforce the law and it's our job to comply fully and
completely.

But let me give you an example from a marketer's perspective:

The AVERAGE person who buys a beginner's book on how to play the
guitar WON'T ever play more than maybe one chord.

They read chapter one, and go back to playing video games, eating
bon bons on the sofa or reading the National Enquirer.

I'm NOT making this up.  This is actually true.  But what's wrong
with that?  I have all kinds of books on all kinds of topics I
bought for one reason or the other and never did anything with.

Like this book over here on my bookshelf on how to design a
database.  Like I ever read that!  I mean, it sounded like a good
idea at the time!

I doubt I made it through one chapter.  No big deal.  And on rare
occasion I eat bon bons and read the National Enquirer. So there you
go.

Here's what the law SHOULD say through the eyes of a marketer:

What is the average result by the person who actually follows the
majority, if not all, of the instructions?

Of course, there are so few of those people, it wouldn't make for
a very good law. That would expose how ridiculous it is.

For example, how many people READ the Bible cover-to-cover or
even the New Testament?

How about even one whole chapter?

And how many of those people can even QUOTE what the 10 commandments
are not to mention even take a stab at following them?

Case proved.

The obvious example here is the people who buy something off of a TV
commercial that helps them drop 10 pounds.

Whatever "it" is comes with a little manual that says in addition to
using whatever the tool is, you ALSO have to STOP stuffing your
pretty little face with pizza, beer, tacos, nachos, pie, cake and
candy, not to mention those piggie blanket things down at the mall
I like to chow down on.

Of course, about .00001% of the people actually do that.

So we all KNOW what the average results are.

Does that mean whatever was sold doesn't work?

It's like Jared on those Subway commercials.  By the way, I think
Subway is a trademark.  I probably am supposed to say that.

Can you imagine the commercials when they say THIS?

"While Jared dumbped 108 pounds, (or however many it was) the
average Subway customer actually GAINS 25 pounds in a period of 5
years because in addition to  eating subs, they ALSO on average
consume 512 pizzas, 398 bottles  of beer, 498 pieces of candy, 109
servings of cake or pie and 598 bon bons, not to mention soft drinks
and other assorted goodies."

Americans, on average, are considerably overweight.  Eating at
Subway ain't gonna change that as long people continue to pig
down on other stuff.

Is THAT Subway's fault?

So I ate at Subway this week.  I also bought a full pumpkin pie
and chowed down on it (albeit a little guiltily).  I had some
pizza and ice cream.

So on net I think I gained 1 or 2 pounds this week.  None of that
is Subway's fault.  By the way, this example if HYPOTHETICAL.
Maybe Subway customers lose tons.  I don't know.

It's an example or illustration that's pure fantasy in my head and
NOT representative of true, real Subway customers.

Here's my POINT:

Isn't the real question what happens in that rare event when
someone actually FOLLOWS instructions?

I think that my results would look pretty decent if you looked at
what happens when people act on what I teach.  Like on my
Dashboards.

For the people who actually go through all the steps on an icon,
I imagine most people get a good result on that ICON.  Thing is,
they don't go through all the icons. And that's the fly in the
ointment as far as average results are concerned.

=================
Here's an Example
=================

About 3 weeks ago I published a drop dead ezine issue with extreme
specifics on how to do an outline in freemind and record it using
software that also is gratus.

Out of roughly 50,000 people who got my ezine issue, THREE PEOPLE
did anything with it.

THREE.

What percentage is that?

My math is crap (cause I'm "average" at math). But I think that is
.006% average results.

If you're one of those 3 people, congratulations.

You're the anomaly.

The weird, rare person with an ounce of entrepreneurial ability and
instinct and the capacity to take action.

People worry about competition.

Look at it this way.  For every 50,000 potential competitors, about
3 of them will ever do jack.

This is what average is.

If you're one of the other 49,997 who didn't do jack, it's OK.
You're AVERAGE!  It's normal to not do anything.

It's OK that you read my ezines for either inspiration, or for ideas,
or for use in the future.

A lot of people read this ezine just in case they DO decide to do
something in the future.  It's all good. Nothing wrong with that.
Fact is, I'd say that's most people.

I do the SAME exact thing.

I subscribe to, buy and store information of all sorts from all
kinds of resources.

=========================
An Example From My Family
=========================

A long time ago when my dad who is 80+ now was a young buck, he took
a correspondence course to learn how to fix Television sets, which
were the hot new technology on the block.

I'm assuming the company sold a lot of those 3-year correspondence
courses.

My dad finished the course and they flew him in at their expense to
a graduation with two other people

That's right.

Two others finished the course that year!  Three total.

My dad went on to do very well in the TV service business and at one
point serviced the TV sets for virtually every hotel and motel in
in the city we grew up.

And that was his part time job.

The correspondence course was a GREAT course.  It worked.  It allowed
my dad to accumulate substantial assets and support my family over
the course of his lifetime.

Yet the average person who took that course NEVER made even one DIME
because they never FINISHED it.

That's the fly in the ointment with this law.

You know that book "How to Win Friends and Influence People" by Dale
Carnegie?

On AVERAGE I dare say people who buy that book do NOT Win Friends or
Influence people.  Why?  Because it says stuff like you have to smile
at people and consider their point of view and listen.

How many people who buy that book REALLY do it?  Seriously.  How many
people do you know who listen, always consider the other person's
point of view and who do all the other stuff the book teaches?

Not me!  That's for sure.  And probably hardly anyone I know.

Ain't Dale Carnegie's fault I like to talk more than I listen,
criticize others, and consider my own point of view first.

2.  Revealing affiliate links

This one is more vague.  But the FTC says that, more or less, you
need to be transparent about this relationship.

No problemo.

You tell people it's an affiliate link or you make a
commission.  Whatever.

I don't think this amounts to diddly squat.  Just do it.

Here's my affiliate link:  blah, blah, blah.

Or:  Affiliate link:  blah, blah, blah.

Ain't no big thang.  I'm not sure exactly how you have to reveal
them or what's required.  I BELIEVE you just have to state that
they're  affiliate links. That's how I read the law.

"OMG!  I clicked a link, bought and someone snagged a few bux in
their bank account because of it.  The world is coming to an end!"

Personally, I make an ATTEMPT to buy via affiliate links because I
want to SUPPORT the people who give me ideas and turn me onto cool
stuff.   But maybe that's just me.

I reckon lots of average folks out there believe that the people
who take time to write elaborate reviews on blogs with nice graphic
design and perty pictures 'n stuff are just altruistic human beings
and doing it without making one penny if they click their little
link their, whip out their credit card and punch in the numbers.

So in the spirit of full disclosure, get this NOW!  ALL links to
ANY product in my ezines or products  that are NOT my own ARE
affiliate links.

That means, if you click and pull out your credit card and enter
those little numbers on it and push SUBMIT that money is going to
appear in my bank account.

If you have a problem with that, then do NOT enter your credit card
numbers now, quickly and easily and do NOT push submit.  Not NOW.
Please. Thank you very much.

If you have been deceived into thinking I'm a charity and I do this
out of the goodness of my human heart just because I ain't got
nothing else to do with my time, then let me clarify this for you
right this second.

You click.  You buy.  I profit.

How 'bout them bananas?

====================
The Final Disclaimer
====================

In the words of Frank freaking Kern, I ain't a lawyer nor do I play
one on TV.

That means you're well advised to go read the little law yourself,
consult your own legal advice, and, in general, use that little
thingy God put in your head called a BRAIN.

Now that's a pretty novel concept for a lot of us, myself included.
And I DO expect that at least 3 people who read this ezine will do
it.

Still, I gotta say that just cause I'm supposed to and it makes me
sleep better at night.

=======================
What You DO Need To Do
=======================

As I read the law, here's the scoop:

1. If you publish testimonials or endorsements that aren't typical
of average results, you need to reveal what those average results
actually are, as pathetic and pitiful as they probably are or
will be.

2. If you make claims or promises in your letter, as anyone selling
anything does if they hope to make any sale before Christmas,
then you need to state what the average results.

I'm not certain the law requires this but I believe it does.

Again, you and I both know that in ANY how to product, the average
results will be absolutely pathetic.  Just embarrasing.  So live
with it.

Comply with the law.  There is no choice about this.

Personally, I'll probably state that my average earnings from my
buyers are .01 each unless I can get provable stats that show
otherwise.

Since thousands of my email addresses from thousands of customers
in dozens of countries are no longer valid, getting stats OTHER
than that won't be easy.

So when you see those average earnings from myself and other
marketers, understand why they are there and what they MEAN.

Oh, if I send you a survey about this, please take it and return
it.

You can also publish testimonials that are fluffy without specific
results.  Like "OMG, Marlon is so smart!"

Personally, I like to print out and read those testimonials anyway.
I try to get other people to let me read them to them but you
know...that doesn't go down so well.

3.  Consider publishing a separate web page for non-U.S. customers

I'm NOT sure about this one yet.  But I THINK you will legally be
able to serve up a different page to non-U.S. customers.

4.  If you use affiliate links, reveal they're an affiliate link.

Like honestly, who except the rawest newbie doesn't know this in
our industry.

So revealing it won't make a dime's worth of difference in your
sales.

This is NOT the end of the world.

People will STILL buy from you if they are educated about the
law in the U.S.

Average results suck but hopefully YOU aren't average.

And if you are, join the crowd.

Oh, and read the law yourself since I ain't no lawyer nor
attorney. I'm just an online marketer who likes to sell stuff.
I may be wrong as the day is long on all aspects of this law
and my opinions.

So use your noodle to get the boodle and do a bit of your
own sound thinking and research.

Marlon Sanders
The King of Step-By-Step Internet Marketing and
"The Ambassador of Old School Marketing"

P.S. In the spirit of complete compliance, here is my
new disclaimer:

Ain't NONE of the results in NONE of the web pages
below anything remotely resembling AVERAGE nor typical."
People who succeed at stuff possess superhuman,
freakish ability and you should NOT assume you fall
in that elite class of superhumans.  You' ain't never
gonna amount to nothing so just give it up.  That's
my disclaimer.  My average buyer earns .01.  And if you
work really hard, read well and follow all the instructions
you too can end up in this elite class.
-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy for approximately .00001% of the
people who buy the product and the KING of Step-By-Step
Internet Marketing for those 3 people out of 50,000 who
can actually follow steps.  Everybody else is basically screwed
with no hope of being anything but average -- EVER!"

You can COMMENT on this article here:
http://www.TurboProfits.com/tracking/go.php?c=oct4ezine

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to:

http://www.TurboProfits.com/tracking/go.php?c=9_19_bloglink
and subscribe

Check out all my products here:

http://www.getyourprofits.com

I got a ton of replies on my blog to the weekend ezine.

However, I DO need to pass on a few corrections.  And if you sent
out my ezine or posted it, if you could add these corrections to
where that post is or inform your folks, it'd be good.

1.  Link to the actual FTC stuff:

http://ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf
http://ftc.gov/os/2009/10/091005revisedendorsementguides.pdf

2.  I'll repeat. I'm NOT a lawyer.  

There ARE a few attorneys doing webinars on this stuff.  Go to
imnewswatch.com and you can probably find one.

3.  One inaccuracy I made is on average vs. typical or generally
expected results.

A friend called to tell me that average results aren't the same as
typical or generally expected results. 

4.  The new guidelines applies to endorsements and testimonials.

As I read it (but I'm not 100% sure of it) the same laws or
guidelines DO apply to the REST of your ad.

5.  You CANNOT use a claim at ALL if you don't have proof it's
a typical or generally expected result.

That's also the one I find problematic.  Like if Bill Walsh wrote
a book on how to win the superbowl, the typical result of reading
the book is NOT winning a Superbowl. So he can't call the book or
ebook that nor use it as a headline in an ad?

That's a question I'll probably ask Bob Silbir, who IS an attorney
with a ton of Internet experience.  

http://www.attorneybobsilber.com/

I'm SURE you will see many more things come out on how to comply
with this as people adjust and react to it.

I'll be going through forty million web pages trying to take 'em
down or clean 'em up before Dec. 1 or whenever it is this goes into
effect.

NOW -- My advice is to put on your best Marketing Ninja outfit,
take dance lessons, call Bob Silbur if you got your assets on the
line and do your best to comply.

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

How to host your videos for 15 cents (.15 USD) per month

noreply@blogger.com (Glenda Lange) — Mon, 09 Nov 2009 19:25:00 +0000

You're going to see video used more and more for
marketing.

The year Youtube sold for a billion dollars was
the SAME year I predicted in the December before
that the following year would be the year of
video.

Now I predict that video will become an ever-
increasing part of online marketing.

Why?

Because the younger generations that are quickly
gaining purchasing power are used to it.

Gen X'ers are now 27 and 28 years old.  They grew
up on video games.

They're used to video.

In addition, Amazon Aws is a game changer.

In the old days, you had to pay massive hosting fees
or you had to host video on a dedicated server like
I used to.

That caused some problems with larger numbers of
people watching the video at the same time.  That
problem has been ERASED by the advent of Amazon
Aws.

Most people haven't figured out how to use it yet.
But they will.

For example, I had to do a lot of research to figure
out HOW to use a player to play Amazon Aws video so
I didn't have to pay $30 a month for a service that
did it for me.

I DID figure that out. But it wasn't easy.  Anyway,
video now streams like a champ.  In fact, I'm shocked
at how well video plays online.

One of my mentors actually dumped TV because now they
just watch all their TV shows on hulu.com.  I go
there to watch Japanese Anime and love it.

You can also watch sporting events online instead of
on TV and they look great!  Just as good as on TV.

It's a NEW DAY as far as video is concerned.  This
isn't two years ago!

Fact is, 14-year-olds on Youtube are making their OWN
videos that look pro and would absolutely blow you
away.  Combine THAT fact with this....

========================
How to host your videos
for 15 cents (.15 USD)
per month
========================

Here are the Amazon Aws prices:

$0.150 per GB for the first 50 TB / month of storage used

What that means is you pay .15 cents USD for every
Terrabyte of video you put on their server each
month.  My 10-15 minute videos are around 50 megabytes.
So I can put TWENTY videos on there for .15 a month.

It gets CHEAPER after that.

  *  $0.100 per GB / all data transfer in

  * $0.170 per GB / first 10 TB / month data transfer out

Basically, that means you pay 17 cents (.17 USD) for
every Gigabyte (1,000 megabytes) of bandwidth used.
So if you have a 50 megabyte video and 100 people
watch it, that's 5,000 megabytes or 5 gig.

Your fee is 5 x .17 or 85 CENTS!  (.85 USD).

Add the 15 cents storage to the 85 pennies and you
got a BUCK ($1.00 USD) for your fees that month.

THIS is why I was so freaking excited about doing
week 3 of my Produce/Promote class where I'm showing
people HOW to do the video and take advantage of this
huge breakthrough.

And make no mistake, even though your guru of choice
other than me has been USING this service but NOT
talking about it nor teaching you HOW they do what
they do, it IS huge.

Look at those videos you watch that cause you to buy,
join the list, and so forth.

They pay around a buck for every 100 people who
watch that video. And if you look at the url it's
streaming from, you'll see it's Amazon Aws.

That fancy lighting equipment used for those videos
isn't as  expensive  as it looks.  And you can even
use El Cheapo work  lights if you know what you're
doing.

=================================
Here are a few ways to use video:
=================================

*  Video testimonials are smoking hot
*  Video introductions to your sales letter can work
*  I use video squeeze pages with success
*  Email to video is going to be used more an more.

So you send an email that gets people to watch a
short video.  Keep your videos under 10 minutes.

This is a hard-to-follow rule and I usually break it
but WHY do you think Youtube has a 10 minute limit?

*  Video sales presentations work great

While text sales letters still outpul video, video is
faster and appeals to a younger demographic.

LEt me get you up-to-speed on what to look for in a
video editing software and some of the

1.  How to fade in and fade out of a scene

Some programs like Sony Vegas make this easy.
You grab a little handle on the video, drag it
and you have a fade in or fade out.

Other programs like Pinnacle I found this to be
less attractive.  Maybe it's just me but I don't
like the way the fade in and out features on
Pinnacle work.

The program I use really rocks in this aspect.

2.  How to create text effects

The program I use has one limitation. The text
effects aren't as high quality as other programs.

This means you have to use a plugin and good titling
programs are $500 or more.

There's one AWESOME program called Wildform FX.
The problem with it is you have to use an OLD version
of Quicktime Pro.

So if you have a computer that's old as the hills,
you might be able to use this program!  Or you can
uninstall Quicktime and revert to version 6.5.  But
this might have a negative impact on other programs.

One GREAT thing about Pinnacle is it comes with bonus
plugin software that has awesome titling effects.  I'm
just not real keen on how other aspects of Pinnacle
work.

3.  Transitions

The thing about transitions is they're cool and fun.
They also tend to be something NOT used by pros.

Still, I like to use them because they're so much
darned fun.

But yeah, if you watch movies, you'll see they use
straight cuts to go from one scene to the next.
They don't even typically fade in and out.

3.  Green screen abilities

A whole lot of the fun stuff you can do is made
possible by compositing with green screens.

That means you shoot video against a green screen and
then replace the green part with a photo or other
video footage.

A lot of your big movies nowadays use green screen.

The SECRET of great green screens is lighting the
green screen evenly.

I've seen people do good green screen using cheapo
fabric from the store or green poster board stuck
on a wall.

The lighting is much more important than the fabric.
Some people set up a little studio in their garage
and use "work lights" to light the green screen.

It's amazing what you can do on the cheap if you have
ingenuity.

What DOES separate software programs is their versatility
in adjusting green screen.

Adobe Premier, Final Cut Pro or Sony Vegas Pro are going
to excel at this vs. lower end programs.

Still, it's stunning what you can do with a software
program that costs under $100.

4.  Lower thirds

You know how on news shows you see this little
transparent block zip on the screen with text in it
giving the name of the news anchor and their position?

Those little blocks are called lower thirds.  They're
always transparent.  You'll see them a lot on sporting
events also.

Some programs have really nice lower thirds built into
them.  Some don't.

If they don't, you have to buy them from a third party
vendor like Digital Juice or whip them up on your own.

5.  Motion backgrounds

Some programs come with motion backgrounds you can drop
in for a title or in place of your green screen.  Others
don't.

It's nice to have some of these. Otherwise, you're off
to Digital Juice or other web sites again to buy stuff.

Your higher end programs like Sony Vegas Pro don't seem
to come with as many pre-packaged effects as some lower
end programs.

6.  Masking abilities

Adobe Premier has awesome masking abilities.

So you can take your video and mask out the outline of
your body.  Then put in funky colors and make it look
like you're getting beamed up like on Startrek.

How cool is that?

The problem with Adobe Premier is it has a large learning
curve.  But if you're serious about video, it is one of
the tools pros use.

Having said that, lower end programs do have masking
abilities and it's surprising what you can do with them.

7.   Support

Your lower end programs won't offer much in the way of
support.  So you'll need to look for user groups that
support them.

This is where your higher end programs excel. There's
more support, more user groups, more plugins, more
resources.

More of everything.

But you'll need that support because there's more of a
learning curve.

=============
How to Choose
=============

First of all, just to save you the posting time, I'm
revealing my software to the people in the Produce
Promote class. The reason is my know how has value
and there are certain aspects of knowledge I choose
to sell.

Now, in general, the main criteria are as follows:

1.  How fast a learner are you?

If you're not tech savvy, go for a simple, low-end
program.  Max out its abilities.  Then look at a step
up.

2.  Are you tech savvy?

If you're tech savvy, you can easily handle a Vegas,
Premier or Final Cut.

3.  What's your budget?

If you're on a skinny rabbit budget, go low end.

4.  How professional do you want to look?

The more expensive programs have better titling
effects, and better masking and green screen abilities.

But listen, using just a cheapo green screen and
work lights, you CAN do mind blowing video using an
El Cheapo program.

A lot comes down to how resourceful or you are or choose
to be.

Video IS the future because the Gen X'ers are growing
up.  Youtube has changed everything and Amazon Aws makes
it 100% viable to serve up video inexpensively.

Marlon Sanders
The King of Step-By-Step Internet Marketing and
"The Ambassador of Old School Marketing"

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing."

You can COMMENT on this article here:
http://www.TurboProfits.com/tracking/go.php?c=oct4ezine

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to:

http://www.TurboProfits.com/tracking/go.php?c=9_19_bloglink
and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

How to Produce Your First Product -- Step-By-Step In Detail With Complete Videos and Resources

noreply@blogger.com (Glenda Lange) — Sun, 08 Nov 2009 10:38:00 +0000

In my new "whiteboard training" event, I'm
going to lead people through creating their first
product and promoting it.

But let's say you aren't in my class.  Are you
totally screwed?

NO!

I'm gonna give you an awesome cheat sheet here to
get you going.  Last week I published an article
showing how a homeless person got off the streets
by blogging at an Internet cafe.

If they can do that, YOU can create your first
product!

=============
1.  Software
=============

a.  Camstudio

It's here:
http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=Vw5opOG9xWTfxaez8lmGDg

The price or lack of a price will fit EVERYONE'S
pocketbook.

b.  Hypercam

Hypercam will produce HD quality video and it's only
$40 USD.  I like Camtasia better but this WILL do a
very fine job on tutorials.

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=YQX4HQ7O6u2gAz3a4xmLwQ

Here's a video on how to create a video using Hypercam:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=KlMaSEqahLhc8s4EBfjeQQ

Here's how to get KILLER quality with hypercam:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=rKQftBVuZF8Wb.fGWcuDDw

How to use Hypercam properly:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=sL.RAaxquVjkQnyqx6uLxw

Good video on hypercam sound:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=2Stoay7CSuL.nQRM_r3_HA

c.  MAC users

Here's a program that's as cheap as $29.95 for the Mac,
with the pro version being about 60 bucks.

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=X7.5UAWjrY35dCwHrJ03hA

Now, there is a new camtasia version for the Mac for
around a hundred bucks.

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=vPIzA3LvHEKmJCR2w7VHcg

You can just search Google for "Screenium" if the above
link changes.

I couldn't find a price so I'm not sure if there's a
charge for it.


Here's a video on how to use it:
http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=YqfJno3I.WbavI3ux67_WQ

There's also info there on how to get an unlock code for it
but I don't know if that's "kosher" or not.

d.  Camtasia

This is the tool most people use.  But it costs more.
There is a Mac version available now.

e.  The "do-it-all" program

I'm revealing this in my "Produce and Promote" class.
Not only does it do trick video editing but it'll also do
screen capture video AND audio editing.

All for 50 to 100 bucks.  Now, if you have the funds, I
DO recommend Camtasia since it's the most robust tool
for screen captures.

But if you're on a limited budget, there ARE plenty of
alternatives.

======================
2.  Set Up Your Audio
======================

a.  USB headset

My friends Jason Fladlien and Robert Plank use the
Logitech USB Clearchat headset.  I think it costs 40 bucks
or something like that.

You plug this into your usb and you're recording. That
simple.  You may need to go into your control panel on
the audio icon and select the headset name.

b.  Pro mike and sound card

I use a pro mike and external sound card.  Mike Stewart
at internetaudioguy.com can get you all set up with the
gear and training on how to use it.

In a pinch, you can use something cheaper.

I believe I have instructions on my gear in Promo Dashboard
or Product Dashboard.  I can't remember which one I put it
in.  But if you have those products, I have the set up I
use. It costs less than the one Mike sells BUT I don't
provide support and training like Mike does.

This set up works on both Macs and PCs.

c.  Sampson USB mike or Snowflake

These two run around $100.  I believe Ed Dale uses the Snowflake.
It's used more by Mac users I believe.

=====================
3.  Make your intro
=====================

You're going to need a trick little intro for your videos.

Here's a tutorial if you want the cheapo way to do it and
still get something cool:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=FBlC.dU753VRPGHqL0O3ig

=====================================
4.  Research and Outline your videos
=====================================

Research your video content.  Then make notes of
the topics for each video and bullet points for
each topic.

=====================
5.  Record your video
=====================

You have your bullet points for each video. So
grab your first set of bullet points and fire
away on your video.

If you have a 2-screen computer set up, you can put
a little text file with your bullet points on one
screen and record on the other.

=======================================
6.  Add your intro, call outs and zooms
=======================================

Add the intro you created in #3 above.  In Camtasia,
you just "import media" and then drag the intro down
to your timeline.

Easy!

The call outs and zooms are also very easy in Camtasia.

===================
7. Save for the web
===================

In general, your videos as 5-10 frames per second.
Audio can go from 32 kbps up to 96. 

If you're using hypercam, there are tons of tutorials on
youtube on how to best save it for the web.

There are also plenty of tutorials on the Camtasia
website.

In the old days everything was saved as flv.  Now, everything
is going to mp4 since that is what Iphones and all the
appliances are using.

In Camtasia, I prefer the custom settings but if you're a
newbie, just use their default web settings.

=======================
8.  Upload to hosting
=======================

If you're using a screen capture tutorial, you should be able
to serve this off regular hosting fine.  I don't feel you need
Amazon Aws for it because the file sizes are small.

The program to use is FILEZILLA.  They have Mac and PC
versions:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=6WyFWtPAn0A2sNLTNgmjow

Just go to youtube and type in filezilla and you'll get plenty
of videos on how to FTP using it.

Here is one I grabbed fast:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=xlHoj4T1ead0fhJaxbJImg

For hosting, I recommend an inexpensive Hostgator account.

=======================
9.  Link to your video
=======================

The GREAT thing about Camtasia is it saves your video as an
html page if you want it to.

That way you just upload the whole little folder Camtasia gives
you and you're good to go.

Other than that, if you're a newbie, upload to Viddler.com or
Youtube.com and they'll give you copy and paste code to "embed"
the video on your web site.

And if you don't know how to do THAT, there are plenty of videos
on that also.

Here's a slick video on how to do it using Dreamweaver:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=bGfjTBlDkb63BZyq9up0FQ

Don't know HOW to use Dreamweaver?

The videos on that are here also:
http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=CmXGc_buZ21_nV7masgCPw

Here's a good tutorial on embedding custom players for your
youtube videos:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=SYJhQE4Ndyou8Vi0R49WcQ

=======
wrap up
=======

These are ALL the resources you need to produce your FIRST info
product consisting of 4-6 videos.

Now, in my Whiteboard training, I'll give some more advanced
resources. But seriously, this is ALL you need to get started.

When are you going to create your first product?

See, it's one thing to be an information junkie and glutton.
And quite another to set a goal to create your first 4 videos
in the next 7 days.

If you'll commit to doing that, go to my blog and tell me
so. Better yet, join me in my whiteboard training and have
accountability to get it done AND promote your product.

Is anyone else really teaching you this stuff and pushing
you to create and promote your own products?

Or are they just trying to suck you into their coaching
program with tidbits of information?

That's a good sales tactic on their part. And I probably shoot
myself in the foot by just GIVING you these resources without
even asking a penny.

But here's the thing:

I KNOW in my heart that if you start producing and promoting,
you'll realize you CAN do this and it isn't as hard or
complicated as your mind made it out to be.

And then you WILL join my Ateam or other training classes and
you will snag my other products.

Marlon Sanders
The King of Step-By-Step Internet Marketing and
"The Ambassador of Old School Marketing"

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=KeES9YI0Akr&b=fG9Q7mMsXm28wc9Fp_P6Ig
and subscribe

Check out all my products here:

http://www.getyourprofits.com

Homeless Woman Blogs Her Way OFF The Wallmart Parking Lot

noreply@blogger.com (Glenda Lange) — Fri, 06 Nov 2009 10:31:00 +0000

Subtitle: How to never lose money learning Internet
marketing
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

This is a great story:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=JdU_4twmAkr&b=OOINn7c_civS.MdLCu9vRg

This formerly homeless woman spent hours at the coffee
shop sending out resumes. So she started blogging about
her adventures in a blog called...

"The Girl's Guide to Homelessness."

She blogged her way OFF living on the Wallmart parking
lot.

Now she's writing a column on fashion for Elle magazine.

This story should inspire MANY people.

I mean, if a homeless woman living on the Wallmart parking
lot can get off the streets by blogging, then, you know,
maybe it REALLY isn't hopeless for you!

Here's the difference between this lady and so many
people:

She took a LOT of action.

Finding herself in a difficult circumstance, she spent
hours and hours at a coffee shop with wi-fi sending out
resumes.

Then she started blogging about her job interviews.

She took action.

And that's the difference.

She didn't have an ebook on how to get off the parking lot
of Wallmart by blogging.

She didn't have a mindmap on how to get a job at Elle
magazine writing fasion.

She didn't even own a computer.

Now, learning is totally awesome. And I believe in giving
yourself every shortcut you can. But at the end of the
day, you gotta get it going -- whether you know what
you're doing or not.

Normally, I publish very specific tips, secrets, steps and
how to's here.

But I see a small number of people in this business who
have a powerless mindset. They think "gurus" are doing it
to them and it's all the teacher's fault.

They think it's someone else's fault that they aren't
driving a ferrari by now.

They think that it's "too hard" to blog, create products
or do video.

Basically, they feel they're powerless to create results
in their life and their lack of results are all someone
else's fault.

They feel it's someone else's fault they don't have a
product to sell yet.

Yeah right.

I mean, come on now, the lady was homeless. Look at what
SHE did!

Some people I read about NEED to get a job.

I read where people are going into DEBT trying to learn
Internet marketing.

They have it 360 degrees backwards.

You should be getting MORE money in the door than goes out
the door pretty much from month one.

You can't CREATE your own product and start selling it too
soon.

Even if it's 6 videos on a web page.

Let me give you a MODEL for how to do this:

Example one:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=JdU_4twmAkr&b=F120z92pvrdWSuMYcoOkYg

Look at that. Is there ANY reason you can't create such a
simple product YOURSELF?

Look at the sales letter! There's not a lot to it. But
it's good. It has a clear USP, a good headline, and proof
in the form of testimonials.

Example two:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=JdU_4twmAkr&b=KGOnp2BXW5PJL3Jxe649iA

The second one has FOUR videos.

LOOK at that site.

Are you telling me there's something about you that is so
jacked up YOU can't create FOUR VIDEOS and a very simple
sales letter like that with NO graphics?

Please! Jason was freaking painting homes for $10 an hour
when he started in this business. He'd never written copy
nor created a video or product in his life.

By the way, that second link has brought in quite a bit of
change. I dare say more than a lot of people make in a
year, if you take into account the upsell.

Here's my point:

A few people told me they didn't have the $499 my new
training will cost on Tuesday.

Then get busy and create 4 videos and a sales letter like
you see above.

Buy a banner on a forum and stick the link to your sales
letter in a sig line and post on some forums every day.

It's not like getting $500 in the door is a massive
undertaking.

Your Internet marketing education can and should be BETTER
than self funding.

Going into debt is ridiculous. If you can't pay your
bills, got get a job and some financial stability.

Mike Filsaime was sales manager for the nation's largest
Toyota dealership. And he drove 2 hours to work and 2
hours home EVERY day.

And he STILL put in an hour or two every day to start his
IM business.

I'm NOT saying it's easy.

I'm saying it CAN be done and has been done.

There ARE no excuses for not having and selling your own
products online.

Now, I'm all for selling affiliate products. And I realize
you see screen caps every day from people who throw out
massive numbers saying they do it by selling affiliate
products alone.

And I believe they are telling the truth....sort of.

I DOUBT they're telling you what it REALLY takes for them
to have those sales.

But let's say they are.

I'm STILL going to contend the BEST way to build your list
is by selling your own product. And it's the best way to
sell affiliate products.

To start with, selling affiliate products IS a good way to
get started. But really, it shouldn't be but a few months
before you have at least one product of your own.

Now, there are others out there saying you don't need to
build a list.

Listen to them if you want. But first ask yourself some
questions:

1. Has their method been working since 1998 and before?

2. Will their method be working 1 year from now?

3. What happens when a lot of people start using their
method?

Of course, they're only selling it to 500 people. But
listen, word travels fast in this business.

You can listen to whoever you want to listen to and follow
whatever model you want. That's your choice.

Are the web 2.0 methods evergreen?

I like some of them. But will Twitter and Facebook BE here
5 years from now? I think web 2.0 is cool stuff and IS
part of a sound marketing arsenal.

Use them but don't bet the farm on them.

A lot of people want GIMMICKS instead of basic, sound,
"old school" marketing.

1. You find your target buyers

2. Put together an attractive report or video they WANT
and will subscribe to get.

3. Send follow up emails

4. Get your own product as soon as you can

5. Start using multi-media to sell and promote

Blog posts, video, podcast audio, even postcards and
direct mail. Not to mention webinars and teleseminars.

You can specialize in one of these or slowly roll out the
full arsenal.

Creating audio and video is EASY and fun now.

It used to be difficult. But it's stupid easy now, once
you know the tricks.

Marlon Sanders The King of Step-By-Step Internet Marketing
and "The Ambassador of Old School Marketing"

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing."

To get on his killer ezine list, to get cheat sheets and
all kinds of other goodies every Saturday and during the
week, to get simple, to-the-point Internet marketing know
that works real world without all the hype, go to:

http://clicks.aweber.com/y/ct/?l=5cJIN&m=JdU_4twmAkr&b=iADJc7gXWvvZy1NyCWXa2Q

Check out all my products here:

http://www.getyourprofits.com

Going Back To Square Freaking One

noreply@blogger.com (Glenda Lange) — Wed, 04 Nov 2009 10:19:00 +0000

Subtitle: What It Means To Be Old School
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

If you're new to my list, my name is Marlon Sanders.

I AM what you call an old school marketer. Not old....
old school.  I got started in this business back in 1978
when I read Ben Suarez book "SuperBiz (tm)in 1978 and also H.K.
Simon's "Out of the Rat Race and into the chips."

A lot of folks today don't know about old school marketing
nor what it stands for.  George Haylings made bank the old
school way back in the days of the great depression.

If it worked back then, it'll sure work in today's less chaotic
times.

I'm writing this because a lot of foks have gotten lost somewhere
along the way. They got distracted by bright and shiny objects
and forget the simplicity of this business....

.....maybe you're one of 'em.

If you've been in this business longer than 6 months and have
been buying courses and training and you haven't made your
first $100 in sales, you may have lost your way.

If you've been in this business longer than a year and haven't
sold at least $5,000 or $10,000, then you might have forgotten
what it means to be old school.

If you're an old pro or veteran but somehow have lost your way,
you might have gotten sidetracked and forgotten the bare
simplicity of this business.

I want to talk about what it means to be "old school."

1.  Old school means you produce products.

Now, there's nothing wrong with promoting affiliate products.
It's true a lot of newbies get started that way. You can build
a list and start sending out emails selling affiliate products.

But the best way to build your list is with your own product.
And you can have one of those in 3 hours if you know what
you're doing.

2.  Old school means you promote what you produce.

Think of it like breathing.

You do it every day. It's your essence.

You breathe in...that's creating new life with the oxygen
that hits your blood stream.

That's creating new products.

It's your lifestream.

You breathe out.

That's promoting...it's an outward energy.

You go inside to produce...that's breathing in.  You go
outside to promote.  That's breathing out.

If you're listening to someone telling you to do things
other than breathe in and out, that's fine. But if it's not
working for you, you might rethink what you're doing.

3.  Old school means you roll your own

There's something to be said for hand made.

You can outsource lots of things.  You can mechanize
lots of things. And you should.

But no one can replace the human spirit and soul.

And plr and automated this and that are great.  I've
automated much of my business.  But do you have
a SOUL?

Seriously.

I'm a human being, not a machine. I'm here. I have
emotions.  I have ups and downs like anyone else.

Like late last year when I was TRYING to be the only guy
in my city at age 51 to have a 6-pack (you know, lean
stomach area), and I ripped some muscles working out and
had to have surgery, that was a tough time for me.

I know some people read a few of my emails and wondered.

It was a very emotionally challenging time.

But that's life.  I don't try to be something I'm not...at least
not on my good days when I'm my highest and best self.
And I recommend you do the same.

I don't pretend to live in a million dollar house with a 1/4 million
car and Rolex watch.

I don't need the watch, I got plenty of house and my car is
a warrior.

But one thing you can say about me is since day one in this
business I've been REAL and called it the way I saw it, even
if it meant going counter to the opinions of some of my
closest and best friends.

So I think old school is about being real.  The day you
replace you in your business is the day the U is removed
from the word UNIQUE and the day the U is tripped out
of the term USP (unique selling proposition).

Marketers are a funny bunch.

The first thing they do on Twitter is load up a thousand
quotes that someone else wrote.

That's not old school.

I don't want to read a bunch of quotes you downloaded. I
want to know who YOU are what YOU think, even if
I disagree at times.

Even if you aren't the biggest Mac Daddy of 'em all.

At least you're real.  And maybe I'm interested in what you
have to say.

4.  Old school means getting things done

I love to talk on the phone.

My dogs (close friends) Jonathan Mizel, Declan Dunn,
Jason Fladlien, Kirt Christensen, Daegan Smith,
Ray Edwards, Paul Myers and others have probably lost
more than a day of production chatting on the phone.

But we share. And it means something to me.

One day I won't be here to write this ezine. All the products
I got to create will be gone.  All the sales letters will be
written.  All the insights will be given. All the words will
be said.

I hope that at that time, people will look back and say,
"Marlon Sanders was real. He told the truth.  He made me
a better marketer and a better person."

That means you can't just talk. You have to create.  You
have to walk the walk and not just talk the talk.

All that means is your breath, your life, is creating and
selling and marketing and promoting.

That's who I am.

That's what I do.

And if you're reading this ezine, then I suspect that's who
you are or want to be.

It's NOT the only way to run an Internet business.

Like I say, I'm Old School.  I believe in stacking a few bills
in my bank account by creating a valuable product and promoting
it to others who can honestly benefit by it.

It's a noble way to make a living.

A lot of people don't get that.  Selling is spiritual.  You're taking
a person with hopes and dreams of a better life and you're lending
a helping hand.

You're taking a person with problems and frustration and helping remove
them.

You're making the world a little better, more relaxed, more convenient,
more enjoyable and less problem laced place to be.

And that is a great, awesome thing.

The first thing some marketers want to do is remove the human spirit
and element.

And I guess some businesses operate that way. 

I'm an Old School dog and I've been around the block. I've seen people
go to jail, even gurus. I've seen them make comebacks by turning over
a new leaf.

I've seen more gurus come and go than you can shake a stick at.

I've made more products than I can remember and sold most of 'em
pretty well.

How about you?

Have you lost your way?

Have you strayed from the way of the Old School?

If you have, then maybe it's time you get back to breathing.

You find wants and needs, hopes and dreams, desires and
passions.

You create products.

You promote products.

This may sound like a daunting task if you're new to this Game.

But over and over and over, people who take action prove you CAN produce
products with value in less time than you think.  I'm NOT saying you need
to be perfect or produce the world's greatest products.

I'm saying to put some of YOU into your products.  Put some heart in
there. Put some soul in there.

Get out stuff that helps people.  But get out a lot of it.  You really do need
to be a Prolific Product Creator.

Old School means you get produts out and you sell 'em.  And on the one
hand you don't succumb to the need to be perfect.

That's a trap.

On the other hand, you make sure you got a baker's dozen in there.

It's time.

It's time, you and I and everyone else in this Game get back to a few simple
VALUES.

Finding out what people want.  Creating lots of products and selling 'em good.
Breathing as a way of life.

Production and promotion.

Good gosh that's simple.

How did we ever lose our way?

Maybe it's time a little Old School finds its way back in your life. 

If you aren't working TODAY, this week on creating a new product or promoting
the one you got, then what are you freaking thinking?

Honestly.

What are you doing?  Researching more and more and more until you're certain?

Can you guarantee me you'll wake up tomorrow?

If you can't find certainty about that, how do you think you'll find certainty about
whatever it is you're trying to feel certain about?

Find your way back home.

Now. Today. It's never too late.

This moment is all there is.

Embrace the Old School.

Produce.

Create.

Promote.

Sell.

This is the straight and narrow path.

Welcome home.

My name is Marlon Sanders.  I've been in this Game long as I can remember.
I am the King of Step-By-Step Internet marketing. And I cherish and relish
every moment life has given me to be in this Game.

Every day I wake up, suck down some coffee, and feel thankful for another
day to play the Game.

Old School Lives.

Play on.

Marlon Sanders
The King of Step-By-Step Internet Marketing

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

Blog 2 Success e-book

noreply@blogger.com (Glenda Lange) — Sat, 26 Sep 2009 00:32:00 +0000

The Blog 2 Success e-book will show you the 3 steps you need to make money from blogging.

How to create a blog
How to monetize your blog
How to promote your blog
Written explainations and methods how to do it
Video tutorials showing you just how to do it.
Even if you have a blog this e-book will still be very useful

Blog 2 Success e-book

eBook Secrets - How To Make Money With eBooks Quickly!

noreply@blogger.com (Glenda Lange) — Fri, 25 Sep 2009 04:25:00 +0000

"The Complete Blueprint For Creating Your Own eBooks Quickly And Easily...And Making Money with Them Fast!"

eBook Secrets - How To Make Money With eBooks Quickly!

A Gift A Week

noreply@blogger.com (Glenda Lange) — Wed, 23 Sep 2009 20:42:00 +0000

Receive your FREE valuable personal development, or success gift, each and EVERY WEEK just for asking!
Once or even twice a week, you will receive an email message from aGiftaWeek.com containing a FREE Valuable Gift that is yours to download with no strings attached.
You’ll also receive information about Cutting Edge Tips, Offers, Programs, and Strategies for Life Improvement for your consideration.
There is NEVER any obligation to purchase anything. You are welcome to claim the many valuable gifts for FREE...
Your First Gifts Include a Copy of the Highly Acclaimed, Life Impacting Recording:
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and Napoleon Hill’s Acclaimed Classic “Think and Grow Rich!”
www.agiftaweek.com

Are You Gonna Produce Or Are You Gonna Consume?

noreply@blogger.com (Glenda Lange) — Tue, 08 Sep 2009 01:27:00 +0000

Subtitle: The real answer to why only 3% succeed and how
to know if YOU will be part of the 3% or the 97%.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Are You Gonna Produce Or Consume?

Let's get it straight.

All the money in this business is made by being a
producer, not a consumer. Now, being a consumer is NOT bad
or wrong.

But here's the secret: You consume to produce.

Let me share a fact: It's been estimated that 97% of
customers of info products don't make anything. Why?
Because the never produce and promote.

They just consume and make up reasons why they can't do
it, why it won't work for them, why they are different,
why their situation is different, and why later not now is
the time to start.

True story.

This fact is true of ANY info product business where you
are teaching people how to do things. Whether it's how to
invest in stocks, real estate or anything else.

So realize this happens in EVERY industry, not just mine.

It's really crucial that you get this straight in your
head. For one thing, in the U.S., you are supposed to
publish "typical results." No one does. Why?

Because the typical result is 3%. Now, colleges do fair
slightly better. 80% of the people who graduate with a
degree NEVER work in the field they got their degree in.

So if 4 years of college and $50,000 or $100,000 can't get
people a $30,000 a year entry level job, why is it that a
small minority of people with a chip on their shoulder,
think they can buy a $97 course and with almost NO effort
grab six figures?

Why is that? It makes no sense. That a human being with
intelligence could think that baffles me. People want
something where someone else gives them a defined set of
instructions, they do it with no risk, and they get a
check.

THAT is called a "job," not a business.

You don't push a few buttons and money magically appears
-- NOT until you have a list or form agreements with
people who DO have lists. Then, yeah, you push a few
buttons and money appears.

This is not a job. It's a business. And by nature,
business is volatile, uncertain and there is risk involved
and no guarantees. If you can't deal with that fact, keep
your day job. Honestly.

If you're lazy and think you'll make 100 g's a year by
being dumb, stupid, in-informed and uneducated, keep your
day job. But you're about to be fired from there -- so you
better have a check up from the neck up.

There IS no room in the world for people who cannot
produce and promote, even if all you're promoting is
yourself at your job.

On the flip side, if you take the number of people who
product and promote at least 3 products with a degree of
intelligence, diligence and effort, I imagine the results
are pretty good, if not really good.

The reason 97% don't get results is 90% or more didn't
REALLY give it their best shot. They stuck a toe in the
water and "tried" just to see if "this thing is real."

Well guess what?

That isn't how it works.

You don't read one book on chess, and enter a chess
tournament to see "if this book is worth anything." It's a
skill that takes practice and repetition.

"Yeah, but Marlon, all the sales letters say it's easy."

Actually, a few do but most by respected, legitimate
marketers don't. They promise to show you how THEY and
maybe a few customers have gotten great results far above
average (remember, the average result is nothing because
people don't implement at all or precious little).


Now, I LOVE being a consumer. I have vast libraries in my
home because I love to read and learn new, exciting
things. And when I speak, I speak from experience. I
prefer consuming to producing.

Why?

1. Things go wrong when you produce.

The software doesn't work, you can't figure this or that
out. Something doesn't work right. That can lead to
feelings of frustration or even feelings that somehow
something is wrong with YOU that you can't figure this
out.

But follow me on this: Your FEARS of your own stupid
feelings of failure or frustration. NOT of what it takes
to get things done.

Murphy (Murphy's law...look it up) is a part of any business.

2. Nothing works the first time

Write it down.

It never works out the way you want the first time. If
that wasn't true, then sports teams would only hold ONE
practice session before they played games that counted.

Think about it.

Even the great Tiger Woods and the greatest athletes in
the world practice over and over. Yet, to my absolute
mystery, somehow a few people think they can have the
Internet lifestyle by reading one ebook and working 15
minutes a day.

Please. Get real.

There IS an Internet lifestyle. But you pay your dues
first. You learn, you practice, you test, you tweak and
you learn some more. Now, I've seen that compressed into
literally very short time frames.

My friend Jason Fladlien is 20 months into the Game and
bringing in $30,000 to $50,000 a month BUT he has PRODUCED
dozens of products in that time span and promoted them to
a small list of only a few thousand names (but a list
growing rapidly now).

Doesn't matter you have a small list. THAT is how you
start out. You start out, you produce and you hit singles
or bunts to start with NOT grand slams.

If someone DOES hit a grand slam their first time at bat
at product creation, THAT isn't typical.

Typical is like me -- my first products hardly sold. Like
my one on how to avoid TV Repair Ripoff that I advertised
in the TV Guide. If your TV was broke, would you be
READING the TV Guide? Those are the dumb mistakes
beginners make.

It's part of the normal learning process.

Are you a NEWBIE? If you are, you can STILL produce $10
reports, little pdf's or audios you sell, simple things.

Get in the HABIT of producing and promoting and not just
consuming info until you are a bloated info glut.

I got a real problem with people who want and expect something
for nothing.  For people who think an ebook or even a coaching
program will magically open the doors to the Internet lifestyle.

You produce and promote.

Like breathing.

Do it over and over and sooner or later you'll pretty good at it
and that's when your luck finds you.

That's when your money finds you.

That's when success happens overnight.

Now it helps if you produce and promote things with the perception
of value that people want to pay for.  That helps a lot.

=================== So What DOES Work? ===================

What works is to produce while you consume. Start building
your list, creating and promoting products.

THIS is what works.

Even if you're not competent, even if you make mistakes,
even if you get frustrated, even if you don't feel you
have the right to create a product, even if your web page
is kinda ugly, even if you aren't confident in what you're
doing, even if you don't know everything, even if you
aren't a good writer, even if you sound less than perfect
on audio.

NO EXCUSES.

You get your assets busy and you produce and promote.

Produce and promote.

Produce and promote.

Repeat after me.

Produce and promote.

Produce and promote.

It's a mantra.

Say it now. Produce and promote. Produce and promote.

Stop over analyzing.

Stop your second guessing.

Stop making excuses.

This is the ONLY mantra that virtually guarantees your
success....I say "virtually" because not everyone succeeds
-- at anything. Not everyone succeeds at golf, tennis or
chess. Business is no different.

But as a general rule, if you persistently and
relentlessly create, produce and promote products that are
wanted and needed to audiences known to be passionate
about buying and spending money, it'll be hard for you to
NOT succeed.

This is the straight and narrow path to success -- the one
I have been teaching and preaching since 1998 and before.

This is the EVERGREEN path to success. The money you spend
to learn it won't be wasted because it's a skill.
Producing and promoting never "stops working."

Back in 0 B.C. people were producing crops and promoting
or selling them. They were producing cows or donkeys or
whatever and promoting and selling them.

This is evergreen.

It's not as sexy or exciting as sending one email and
having 100 g's come in the door. The most read email I've
had recently was the Terry Dean report I gave away about
how he brought in 100 g's by sending 1 email.

Which is all true.

But he had a list of qualified prospects to send that
email to. But it shows that even on my list of people who
hopefully read this ezine every week, people are entranced
with the idea of pushing a button and having their bills
paid for the year.

Get real. Honestly. Aren't we both adults here? Aren't you
aware that the path to success lies in producing and
promoting and not magic. Cavemen believed in magic. In
third world countries where books and education are
lacking, people believe in magic.

But you aren't a caveman, you have books and the Internet
and you're in charge of educating yourself.

So cut the crap, forget the magic and get your assets busy
producing and promoting. And if you don't want to do that,
keep your day job and seduce yourself into believing that
your job is about something OTHER than producing and
promoting, which of course it isn't.

You just don't have responsibility for the ultimate
product and the exchange obtained for it. It's a matter of
what you FEEL you're responsible for.

Those people who go in forms and complain that they "tried
Internet marketing" and it didn't work.

Did they produce and promote? Produce and promote?

No. They tried promoting affiliate products to a really
low quality list they built using questionable, unproven
methods because they wanted to "try it and see if it
works" instead of committing to do it.

So someday when the NEWS hits the fan that "97% don't make
it in Internet marketing," ask yourself out of those 97%,
how many do you REALLY think followed the mantra 3, 4 or 5
times?

You know why people have jobs?

Because they are comfortable letting someone else do the
hard work of producing and promoting, and they just want
to be a cog in the wheel without much responsibility for
producing and promoting the thing that is actually sold to
the end buyer.

You STILL produce and promote on a job. But you have
defined steps with a known outcome. That's called a job.

An entrepreneur lives in changing markets and an uncertain
world where any one product may or may not sell jack.

That's life. That's marketing.

You can do surveys and market research to put the odds in
your favor. But it's STILL uncertain. They cure is to
produce and promote a LOT! Not a little.

So I got a question for you.

This next week are you ONLY consuming?

Are you ONLY reading my ezine?

Are you making excuses for all the reasons producing and
promoting won't work for you and how you need to wait for
some reason, and why your equipment isn't good enough,
your voice isn't good enough, your writing isn't good
enough, you don't have the confidence and you aren't sure
it'll work.

Or are you going to shut the muck up and produce and
promote?

Really, this choice is yours.

Do you want a job?

Or do you want the Internet lifestyle?

If it's the latter, start producing and promoting.

Marlon Sanders
The King of Step-By-Step Internet Marketing

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

D. Services You Can Use

(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links)


1. The Marketing Dashboard: Amazing Formula and Gimme
boiled down to icons and step-by-step. Doesn't replace AF
and Gimme but useful. Basically, it spoon feeds all the
things in AF and Gimme. http://www.getitgoing.com

2. The Marketing Diary: Me teaching Matt daily all the
details of the Amazing Formula and Gimme system. This
contains additional insights into The Amazing Formula and
Gimme that you won't find in those products. It's
literally what I taught to Matt in his first 90 days with
me. http://www.themarketingdiary.com

3. After 8 years, thousands of customer emails, thousands of
buyers in virtually every major city in the world (and
many you haven't heard of), 13 web site designs, 4 product
designs, after ebook and CD versions, after endorsements
from major marketers the world over, after hundreds of
marketers and products have come and gone, after attacks
by the world's most notorious criminals, after attempts to
put it under, there is ONE product that remains and stands
tall. There is one product that is stable.
http://www.amazingformula.com

4. Are You Paying Over $10.00 For Hosting?  If you are,
you may be getting ripped off.  Design Dashboard shows you
not only the basics of doing your own design but really
walks you step by step through setting up your hosting,
autoresponders and shopping cart.
http://www.designdashboard.com

5. LAST CHANCE?

Grab the brilliant video by Adeel Chowdhry on how to mash
together stock video, stock sounds and stock music to create
an attention-grabbing, compelling video you can put on your
sales page, Facebook, Squidoo lenses, Hub Pages, or even
Twitter out to your list.
http://www.PromoDashboard.com

6.  Your Own Products?

It's the only step-by-step, A to Z system not JUST for
creating info products .... but that shows you HOW to select
product ideas using my "flanking move" I've built my business
on, HOW to do 12-product surveys with an actual example, that
gives you a tested, proven email & source witha  30% success
rate in getting interviews with experts -- PLUS, templates
that would cost your more than the Dashboard to have custom
created!  http://www.productsdashboard.com

3 Easy Tweaks To Your Blog That Make It Viral, Vital & Valuable

noreply@blogger.com (Glenda Lange) — Sun, 06 Sep 2009 00:57:00 +0000

Subtitle: Subtitle:  Get your plugins installed, spruce up your
sidebar,  add recent comments, fix those blasted permalinks and add
the  Twitter viral script you won't believe -- all in a jiffy!
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Do you have a blog?

If you don't it's an easy thing to set up.

http://wordpressmadeeasy.net/

That little product right there from my Ateamer Mike
Paetzold will get you going -- fast! It's also a great
example of how to create a simple product with a built-in
audience.

I'm the King of Step-By-Step Internet Marketing, NOT the
king of blogging. But I did spend yesterday tweaking out a
few things on my blog, inspired by RobertPlank.com.

Robert's blog has some really nice tweaks on it I liked,
so I added a few to mine. And you might want to add them
to yours.

I cover how to set up your blog in Promo Dashboard, if you
have it. Normally, I reserve highly detailed step-by-step
information for my products. For one thing, to get it
right takes more time than I have to write my ezine.

Also, you often need supporting video. But I'm brave
today, so in the 45 minutes I have to write this ezine,
I'm going to hammer out a few step-by-step procedures for
you. Understand that when we do this in products, we
support it with screen caps and videos.

This is a very small taste of how we do things around here
in our Dashboard products. It really takes a lot of time
and attention to detail to do steps like this with screen
caps and video so they are as goof proof as we can get
them.

THAT'S that value we offer others don't. No one has stuff
as step-by-step as our Dashboards.

Here we go:

After you have it set up, here's what you do:

=========================
1. Set up your permalinks
=========================

Your permalinks are the way your blog post url's read.
Here's what mine looked like before:

http://www.marlonsnews.com/?p=123

The problem with that structure is it has a number at then
end instead of your keywords.

After fixing my permalinks, my url's now look like this:

http://www.marlonsnews.com/7-ways-to-kick-your-sales-profits-up-a-
notch-starting-this-week/

That's much better for your search engine optimization
(seo). Here's how you do it:

a. On the left menu, click on "settings."

This will drop down a little sub-menu of things you can
tweak your settings for.

b. Under settings, click on "permalinks."

You'll see several buttons you can click under "Common
Settings"

c. Click Custom Structure

d. Put this in the custom structure field:

/%postname%/

2. Redirect links to your blog

If you already have your blog set up, you'll have inbound
links to your blog posts from readers and from Google. If
you change your permalinks setting, then all those links
go bad.

This is NOT good!

When I originally set up my blog in March of 2007, I
didn't feel the permalinks were important. Later, when I
decided I wanted the seo boost, I already had inbound
links and didn't wan to muck up what I was doing.

So how can you FIX your permalinks WITHOUT mucking up your
existing inbound links?

Here's the solution:

a. On your left wordpress menu, click PLUGINS

b. You should see one called "permalink redirect"

If you don't have the permalinks redirect in your plugins,
go here and follow the instructions to download and
install:

http://scott.yang.id.au/code/permalink-redirect/

b.1 Download the plug b.2 Unzip the contents

(If you don't know how to do this, go to youtube and
search "unzipping" and HOPE you find children safe
videos!}

b3. Ftp the whole "permalink-redirect" folder to your
wp-content > plugins folder b4. Go back to your plugins
menu under settings and you will now see a listing for
permalinks redirect. b5. Click activate

If you get lost on the above, go to youtube and search:

"How to install plugins on wordpress"

c. Click activate on the right side.

d. In your settings, you will now see a link for
"permalink redirect"

e. Click it and scroll down to the text box labelled "old
permalink structures"

f. Paste in there the way your OLD links were structured.
In my case, here is what I pasted in:

http://www.marlonsnews.com/?p=123

g. Click "update options" and you'll be good to go. Your
old links will now redirect to the new ones. So you don't
lose any links.

And the best part is, your URL'S now have keywords in them
for the search engines.

=======================================================
2. Set up Tweetmeme -- the coolest viral Twitter script
=======================================================

I'm excited about this one. It shows the number of tweets
for a blog post. And lets people tweet the post just by
clicking.

Go to: http://www.marlonsnews.com and tweet one of my
articles. You'll see how easy it is to use and why you
need it on your blog.

a. Go to -- http://wordpress.org/extend/plugins/tweetmeme/

b. Just as you did in number one above, download the
plugin

c. Upload to wp-content > Plugins just as you did above
and then activate

That takes care of that one. Now, I'm going to have
someone tweak my template to get it located where I want
it. And you may need to hire someone to do that.

Or if you're smart, you've used outsourceplan.com to hire
a virtual assistant like I have. The Sultan of Speed
Internet Marketing and my friend Jason Fladlien just used
the system to hire someone for $2.50 an hour!

So now you have your VIRAL component installed.

====================================
3. Add Recent Comments With Avatars
====================================

One of the things Robert has at RobertPlank.com is the
most recent comments on the right hand sidebar. His have
photos. Now, I found a great little plugin that adds
user's avatars. However, most of my folks don't have a
picture.

So I'm pretty sure Robert has a different plugin or a
tweak. I'll find out from him. In the meantime, you can
add your comments on the right side easy peasy.

Yours will look like mine does right now at
marlonsnews.com.

a. Download the plugin:

http://wordpress.org/extend/plugins/recent-comments-with-avatars/

b. Install same as above.

c. Click "Recent Comments" under settings to tweak your
look

Now you have it.

You've fixed your permalink structure, added a killer
VIRAL tool AND added recent comments. One more.

================================
4. Re-order your sidebar widgets
================================

See all those things I have on my right-hand sidebar:
Recent comments, categories, archives, blogroll, tags?

All of those are called "widgets." And you change the
order of them, add and delete them using widgets.

a. On your left Wordpress menu, click "Appearance"

b. Under appearance, you'll now see "widgets"

c. If you have a widgets-approved theme, you should see a
widgets menu.

What's WEIRD is I don't. And this really hampered my
ability to tweak my blog. But when I go to this URL, I get
my widgets menu:

http://www.marlonsnews.com/wp-admin/themes.php

d. Substitute your domain where mine is and you should
find your widgets.

e. Click ADD next to any widget you want to add to your
sidebar

f. On the right side, you can just drag and drop to
re-order your widgets! How cool is that?

Alright, your blog should be pimped out now.

Have fun.

PS:  If this article was valuable, please go to my blog and tweet
it to others:

http://www.TurboProfits.com/tracking/go.php?c=aug22_blog

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

D. Services You Can Use

(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links)

1. The Marketing Dashboard: Amazing Formula and Gimme
boiled down to icons and step-by-step. Doesn't replace AF
and Gimme but useful. Basically, it spoon feeds all the
things in AF and Gimme. http://www.getitgoing.com

2. The Marketing Diary: Me teaching Matt daily all the
details of the Amazing Formula and Gimme system. This
contains additional insights into The Amazing Formula and
Gimme that you won't find in those products. It's
literally what I taught to Matt in his first 90 days with
me. http://www.themarketingdiary.com

3. After 8 years, thousands of customer emails, thousands of
buyers in virtually every major city in the world (and
many you haven't heard of), 13 web site designs, 4 product
designs, after ebook and CD versions, after endorsements
from major marketers the world over, after hundreds of
marketers and products have come and gone, after attacks
by the world's most notorious criminals, after attempts to
put it under, there is ONE product that remains and stands
tall. There is one product that is stable.
http://www.amazingformula.com

4. Are You Paying Over $10.00 For Hosting?  If you are,
you may be getting ripped off.  Design Dashboard shows you
not only the basics of doing your own design but really
walks you step by step through setting up your hosting,
autoresponders and shopping cart.
http://www.designdashboard.com

5. LAST CHANCE?

Grab the brilliant video by Adeel Chowdhry on how to mash
together stock video, stock sounds and stock music to create
an attention-grabbing, compelling video you can put on your
sales page, Facebook, Squidoo lenses, Hub Pages, or even
Twitter out to your list.
http://www.PromoDashboard.com

6.  Your Own Products?

It's the only step-by-step, A to Z system not JUST for
creating info products .... but that shows you HOW to select
product ideas using my "flanking move" I've built my business
on, HOW to do 12-product surveys with an actual example, that
gives you a tested, proven email & source witha  30% success
rate in getting interviews with experts -- PLUS, templates
that would cost your more than the Dashboard to have custom
created!  http://www.productsdashboard.com

7 Ways To Kick Your Sales & Profits Up A Notch -- Starting This Week

noreply@blogger.com (Glenda Lange) — Fri, 04 Sep 2009 00:30:00 +0000

Subtitle:  Cpa networks, squeeze pages, upsells, downsells,
new traffic sources -- and more!

Kick up your sales a notch -- starting this week.

Yesterday, I had an awesome phone call with my pal Daegan Smith.
Daegan's interview is in Promo Dashboard if you have that
product.

Daegan has a background in wrestling. And we were comparing your
progress in Internet marketing to the learning the basics of
wrestling.

The very first basic you learn in wrestling is called the
"one leg take down."  And you don't go on to learn other
more advanced methods until you learn it.

I look at this as a tree.

And every tree has "roots."  If the tree doesn't have deep
roots, what happens when a storm comes along?

Well, we're in a bit of a storm right now in the business
world. There's no denying that the U.S. and a few other
countries are experiencing a pullback in spending, consumer
confidence, credit and other things.

Now, if you have "deep roots," then you're built to survive
and thrive in storms.

But what if you don't have deep roots?

Sam Carpenter from "Work The System" fame says:

"Look hard at the survivors around you - the folks who were in
business three years ago and who are still in business today.
You'll notice a commonality: These people fixate on perfecting
systems that are within their grasps, while they detach
themselves from the details of the things they can't affect.
In positioning themselves in this way, they overcome personal
malaise by becoming tremendously efficient, while they defeat
general malaise by ignoring it."

Last week at the Ryan Deiss/Perry Belcher seminar in Austin
(a terrific event by the way), I talked to long time marketer
and customer Bill Harrison.  Bill has a huge, thriving business
now. 

And he's doing better now than ever before.  Why?  Because
he ADDED new systems to counteract the effects of the
downturn.

Since I AM the King of Step-By-Step Internet marketing, I'm
gonna lay out a system for you to kick things up a notch,
whether you're getting started or you're an established
pro.

1.  Add new traffic systems

Daegan mentioned to me that he bought an excellent ebook the
other day with a way of getting traffic from MSN, an under-
exploited traffic source.

The KEY is to turn your new traffic source into a SYSTEM,
so you can outsource it.

If you have to do the work yourself, it'll NEVER get done!

Or maybe you don't aggressively do article marketing. My long
time affiliate Sean Mize has an outstanding system for
article marketing.

All you have to do is execute by creating the system or buying
a system from someone who has already put it together then
outsource it.

If you need help with outsourcing, go to:
http://www.outsourceplan.com

a.  Find one new source of traffic by someone who has created
a system for it.

You do NOT want to recreate the learning curve yourself.  If
you don't already have an affiliate program, I highly recommend
you start there.  http://www.affiliatedashboard.com is a total
system.

b.  Get the basics in place

If there's software to buy or install, get that done by someone.
Get the basics up and running.

c.  Create your written or video system that you can outsource

d.  Find someone to operate the details of the system and
sub-systems.

2.  Create an offer for the cpa networks

This past weekend, I saw Jim Lillig (an old time friend) at
the Ryan Deiss/Perry Belcher event.  Jim is CEO of offerati.com
which is a cpa network.

Big dog Casey owns the majority of offerati.

Mike Filsaime has started a CPA network.

Mike Hill has a product on the CPA Tsunami.  Mike goes way back
to the Boulder seminars Mizel, Declan and I did.

This is an ADVANCED strategy and, in my opinion, not for
beginners.  But it CAN really ramp up your traffic.

If you do this, you need to spend 3-6 months really focusing
on it.  It's a major initiative.  Your visitor value is
everything and that means you need upsells and downsells that
work great.

If Clickbank was college then CPA networks are the graduate
program.  An offer on there that succeeds can bring in 1,500
subscribers a day -- and more.

I know one marketer who rumor says gets 100,000 subscribers
a MONTH!

3.  Tweak your squeeze page

I've seen actual stats on squeeze pages that convert 60% to
70% of raw, cold traffic into subscribers.  It IS possible
by doing lots of split testing using Google Website
Optimizer or whatever your tool of choice is.

a.  Find a variety of squeeze page designs and ideas
b.  Get the varieties designed for your lead generator
c.  Put into Google Website Optimizer
d.  Keep split testing
e.  Work through all the sub-systems and optimize them.

e.1 Test different thank you for subscribing pages to see
which works best.
e.2 Test an offer on the thank you page vs. a straight pitch
to get people to confirm their subscription
e.3 Test single vs. double confirmation. This makes a huge
difference.
3.4 Test a custom subject line on your confirmation email
3.5 Test the page people go to AFTER they confirm their
email address.

4.  Work your uspells and downsells

Since getting your email delivered is a bit dicey, in today's
market you have to push the pedal on the upsells and downsells.
You don't have a choice. 

If you don't understand upsells and downsells, refer to the
articles on my blog.

a.  Test starting high and going down in price
b.  Expand the $ amount of one offer to test the upper limits
c.  Compare your upsells and downsells to the competition.
d.  A high visitor value is essential for your affiliate program

Again, if you don't understand the concept of visitor value, you
need to log in some time on marlonsnews.com reading back ezine
issues.

5.  Hit your autoresponders hard

a.  Put extra effort into those first few emails
b.  Test your email sequence until it's a sales machine
c.  Subscribe to many emails and test your deliverability

c.1 Subscribe to a gmail, hotmail, yahoo, aol, mail.com and
so forth.
c.2 If your emails are getting received, then search Google
for "whitelisting procedures."

6.  Be more aggressive in your Ockham's Razor procedures

Take that formula in Ockham's Razor and work the living
daylights out of it.

My pal Jason Fladlien is releasing 1 new product a month!
He's an Ockham's Razor machine!

I've been spending all my time tweaking our systems.  But
I'm ramping up into Ockham's Razor mode!

I can't wait.

7.  Look for your Red Factor edges

Who is underserved?  Who is overserved?  Who is a non-
consumer?  Where is the opportunity?

What is your advantage?  Are you a Stealth Marketer?
Are you in a drag race?  Are you running a "both and" play?
Are you going "high low?"

What's your marketing play?

It's CRAZY to do marketing without knowing the play you're
running.  That's random marketing and a really bad idea.

You go in knowing your advantage upfront.

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

Key Terms and Vocabulary for Internet Marketing

noreply@blogger.com (Glenda Lange) — Wed, 02 Sep 2009 00:11:00 +0000

Continuity: The means something that people are charged
for regularly, typically monthly or quarterly. In the biz,
we call this "continuity income" or recurring billing.
Newsletters are usually paid for monthly as are membership
sites. The reason you see a lot of emphasis on continuity
offers is it provides steady income and gives you a way to
pay your bills. The classic example is the book club of
the month programs.

Forced Continuity: Forced means you don't have a choice.
The way this works is when you buy one product, you're
given a free trial of a newsletter, membership site or CD
of the month club. The trial is usually 14 to 30 days.
Sometimes as long as two months. At the end of that time
period, if you don't cancel, you're charged monthly for
whatever it is.

Some marketers get people in continuity billing then NEVER
send emails or communications hoping people will FORGET
about the purchase and let the billing continue forever. I
find this to be legally risky. If you do forced
continuity, make sure people know they're being charged
and can cancel without jumping through hoops.

Back End: The back end of the business is everything AFTER
the initial sale. In other words, it's the follow up
business. In the ideal world, you break even or make a
small profit on the initial sale (or what we call the
"front end." And you make your profits on the upsells,
downsells and subsequent sales.

Upsells: Additional products or services offered at the
point of the sale. As crazy as it sounds, the EASIEST time
to make another sale to the customer is when they already
have their credit card out! Any additional product offered
is an upsell.

Downsell: If the upsell is declined, another offer for a
lower price than the upsell is made. This is called a
downsell.

Target market: A market is a group of people who are in
the MARKET for a product or service. A target market is
the market you're targeting. For example, males online
between the ages of 35 and 65 who want to start a
home-based business would be a target market. Stated
differently, it's the people who are the potential buyers
of what you sell.

Sales letters: In this business, we often use very long
sales letters similar to the direct mail letters you
receive in the mail. We call these sales letters because
they're me-to-you letters that SELL something. These are
different from a brochure, which is an impersonal
communication. Sales letters are written as though you're
talking to the person directly. They're more personal and
persuasive.

Membership site: These are password protected sites that
have content delivered regularly and often have a forum or
other way to interact with members.

Forum: These are places you go to talk to others who share
a common interest.

Opt ins: When someone joins your email list, they "opt in"
to receive emails from you.

Double opt in: When someone joins your email list, they
receive an email asking them to click a confirmation link
to PROVE they subscribed to the email list. This is an
anti-spam feature and is now standard practice.

Autoresponder: This is a software program that lets you
send email broadcasts to everyone on your list. It will
also send a sequence of emails any number of days apart
that you specify.m

Shopping cart: The ordering mechanism you use to get
people's name, address and credit card or check info and
process their order.

Affiliate program: A program where you promote a vendor's
product or service and receive a commission when there's a
sale. The classic example is Amazon.com. You can link to
books on Amazon. And if a visitor to your web site buys
one of them, you get a small commission.

Associate program: Same as affiliate program

Banner ads: Those square or horizontal ads on web sites.

Ebook: Basically the same as a printed book but delivered
online, quite often as a PDF.

PDF: Portable Delivery Format. This is a uniform format
for delivering digital information. A standard of method
of delivering documents on the web.

White paper: A research paper or report delivered as a
PDF.

Name Squeeze: A term trademarked by Jonathan Mizel. See
Squeeze page.

Squeeze page: A page with only one purpose to obtain or
"squeeze" a name and email address, or email address
alone, from the web visitor.

Lead capture page: Same as a squeeze page.

Power Squeeze page: See squeeze page

Hits: Some stats programs measure web site traffic by
hits. This is not a particularly accurate way to measure
visitors.

Unique visitors: Stat programs attempt to identify actual
visitors and eliminate duplicate visitors in a 24-hour
period.

Cookies: The way things get tracked on the Internet. These
are little text files put on your computer. They contain
tidbits of information that allow stuff to be tracked. In
the case of affiliate programs, the way we track sales and
credit the correct reseller with the commissions is
through the use of cookies. The cookie simply contains
that affiliate's ID number.

PPC: Pay-per-click advertising. Google made PPC a dominant
advertising method. As a ppc advertiser, you run ads on
Google and ONLY pay when someone clicks on your ad.

Monetize: When you find a way to make money with
something, you monetize it. So you'll hear people talk
about monetizing their traffic. All their talking about is
finding a way to make money off of their web site
visitors.

Traffic: Visitors to your web site or web page are
traffic.

Product launch: When a number of affiliates promote one
product o one day or one week. Typically last for one or
two weeks and often involve heavy promotions by affiliates
who are trying to win cash and prizes.

Aweber: One of the main autoresponder services.

One Shopping Cart: Another autoresponder service that also
contains a shopping cart, ad tracker, affiliate software
and other bells and whistles.

Ad tracker: A program that lets you create links that
track when people click on them and then also count
actions or sales that follow the click.

Affiliate software: Software that allows you to run your
own affiliate program and pay affiliates commissions when
they sell your product or service.

Clickbank: A marketplace for ebooks sold by affiliates.

This list by Marlon Sanders from MarlonSanders.com.  You have
permission to re-publish this list as long as you leave this
part in tact. 

Visit Marlon's blog at: http://www.marlonsnews.com

The 7 Day Quick Start Plan: The King of Step-By-Step Internet Marketing Breaks Down The 7 Steps To A Super Fast Start

noreply@blogger.com (Glenda Lange) — Tue, 18 Aug 2009 00:32:00 +0000

Subtitle:  Exactly What To Do And How To Do It
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

I want to talk to you about how you make products make you
a living so that you don't have to "work" for a living.

First, let me remind you of something in case you don't
know.

I've been at this "Game" longer than just about anybody
still active and producing in our market.

Back BEFORE the Big Seminar, BEFORE Yanik's seminars,
BEFORE about anyone's seminars, Jonathan Mizel, Declan
Dunn and yours truly put on the shindig known as the
"Boulder Seminar." For 4 years, we put on the seminar
everyone who was anyone attended to get the real inside
scoop on Internet marketing.

I've spoken around the world at over 120 seminars.

My affiliate list has 30,000 folks on it. But when I
started it had none.

I've spoken all over the world in Kaui, Gold Coast
Australia, Wembely arena in London where rock stars
perform, Bermuda, and all over the U.S. from Seattle, San
Francisco, San Diego, LA, to Houston, Dallas, St. Louis,
Chicago, Nashville, Philadelphia, Miami, New York, Boston,
Raleigh, and other cities.

I've been selling $20,000, $30,000, $40,000 and $50,000 a
month for longer than I can remember, which would 1998 --
and before.

Unlike Johnny-Come-Lately's, my formula has stood the test
of time.

But when I first started, my hands shook so much, I could
barely put the transparencies on the projector I used at
the time.

I've successfully produced and sold DOZENS of info
products. Yet, NONE of those things matters that much.
What DOES matter is this: In the last 7 years, I haven't
"worked" much.

I read, hang out at bookstores and coffee shops. And check
in with my staff daily, of course.

Now, for 7 years, I did NOT have an office outside of my
home. I had a few virtual assistants (mostly that was
Lisa). Today, I have a small office with 2-3 employees,
depending on the month.

My point is THIS:

My products make me my living, so I don't have to invest a
great deal of personal work and effort. This formula
works. I have people on Twitter and Facebook all the time
tell me how my Formulas, systems and dashboards helped
them get started, become successful and make it to the
next level.

The process is simple:

1. Find a group of people with money to spend and the
willingness to spend it on a passion, hobby or compelling
personal interest

2. Come up with 12 product ideas

3. Do your 12-product survey

4. Find experts to provide content on that topic

5. Create your info product

6. Set up your download page

7. Set up your order taking

===========================================
Step-By-Step What To Do And How To Do It
===========================================

Since I AM the King of Step-By-Step Internet marketing,
I'm going to break down those 7 steps for you.

I'm working on a new BONUS for my $97 a month Ateam
version that I'm going to roll out.

I'm going to give you the "trimmed down" version of the
bonus I'm working on.

++++++++++++++++++++++++++++++++++++++++++++++++++++++++
1. Find a group of people with money to spend and the
willingness to spend it on a passion, hobby or compelling
personal interest
++++++++++++++++++++++++++++++++++++++++++++++++++++++++

a. Explore Yahoo Groups:

Here are the basic categories. In each category you'll
find many forums where people with all sorts of passions
meet together and discuss their interests:

* Animals
* Business & Finance
* Computers & Internet
* Culture & Community
* Entertainment & Arts
* Family & Home
* Games
* Government & Politics
* Health & Wellness
* Hobbies & Crafts
* Music
* Regional
* Religion & Beliefs
* Romance & Relationships
* Schools & Education
* Science
* Sports & Recreation

b. Look for the people spending money

You need to find a niche or target audience to fish in
where the fish bite. In other words, they need to be
spending money over and over on their passion and
interest.

If people aren't buying lots of stuff, it probably won't
be a good market for you.

c. See if anyone is spending money for INFORMATION vs.
physical products.

There are lots of car forums where people discuss
different types of cars and share all sorts of resources.

But you probably aren't going to find any or many
information products being sold, although you might find a
few.

Look for something that has repeat business or a big
ticket item that a number of people buy. In the
information selling business, you want to look for people
who are spending money to go to seminars and workshops,
buying newsletters, membership sites and that sort of
thing.

d. Begin making friends in Yahoo groups and other forums
or groups related to your target market.

You'll need these people to take your 12-product survey
when you get to that step. Pay SPECIAL attention to the
people who sell products and have lists.

You'll know they have a list because their blog or web
site will have a sign up form for their email list on it.

e. Search Google for "workshop" or "seminar" or
"coaching." That's a secret back door.

By scrolling through the results, you'll find out who is
ALREADY spending money.

f. Search ezinearticles.com

Here are the broad categories you have there.  Just
tell me you can't find SOMEONE here to sell to!

Business Business Accounting Accounting Payroll
Advertising Branding Career Advice Careers Employment
Change Management Consulting Continuity Disaster Recovery
Customer Service Entrepreneurialism Ethics Franchising
Fundraising Human Resources Industrial Mechanical
International Business Job Search Techniques Management
Marketing Marketing Direct Negotiation Networking Non
Profit Outsourcing PR Presentation Productivity Resumes
Cover Letters Retail Sales Sales Management Sales
Teleselling Sales Training Security Small Business Solo
Professionals Strategic Planning Team Building Top7 or 10
Tips Venture Capital Workplace Communication Workplace
Safety Internet and Businesses Online Internet and
Businesses Online Affiliate Revenue Auctions Audio
Streaming Autoresponders Banner Advertising Blogging CMS
Domain Names E Books Ecommerce Email Marketing Ezine
Publishing Forums Internet Marketing Link Popularity List
Building PPC Advertising PPC Publishing Paid Surveys
Podcasting Product Creation Product Launching RSS SEO
Search Engine Marketing Security Site Promotion Social
Bookmarking Social Media Social Networking Spam Blocker
Traffic Building Video Marketing Video Streaming Web
Design Web Development Web Hosting Finance Finance Auto
Loans Bankruptcy Bankruptcy Lawyers Bankruptcy Medical
Bankruptcy Personal Bankruptcy Tips Advice Budgeting
Commercial Loans Credit Credit Counseling Credit Tips
Currency Trading Debt Consolidation Debt Management Debt
Relief Estate Plan Trusts Home Equity Loans Leases Leasing
Loans PayDay Loans Personal Finance Personal Loans
Structured Settlements Student Loans Taxes Taxes Income
Taxes Property Taxes Relief Taxes Tools Unsecured Loans VA
Loans Wealth Building Investing Investing Day Trading
Futures and Commodities IRA 401k Mutual Funds Retirement
Planning Stocks Insurance Insurance Agents Marketers Car
Auto Commercial Dental Disability Flood Health Home Owners
Renters Life Annuities Long Term Care Medical Billing
Personal Property Pet RV Motorcycle Supplemental Travel
Umbrella Vision Watercraft Workers Compensation Legal
Legal Copyright Corporations LLC Criminal Law Cyber Law
Elder Law Employment Law Identity Theft Immigration
Intellectual Property Labor Law Living Will Medical
Malpractice National State Local Patents Personal Injury
Real Estate Law Regulatory Compliance Trademarks Real
Estate Real Estate Building a Home Buying Commercial
Construction Commercial Property Condominiums FSBO
Foreclosures Green Real Estate Home Staging Homes
Investing Land Leasing Renting Marketing Mortgage
Refinance Moving Relocating Property Management Selling
Home Based Business Home Based Business Network Marketing
Writing and Speaking Writing and Speaking Article
Marketing Book Marketing Copywriting Public Speaking
Publishing Technical Writing Teleseminars Writing Writing
Articles Computers and Technology Computers and Technology
Certification Tests Computer Forensics Data Recovery
Hardware Mobile Computing Personal Tech Software Gaming
Gaming Communities Computer Games Console Games Console
Systems Online Gaming Video Game Reviews Communications
Communications Broadband Internet Fax GPS Mobile Cell
Phone Mobile Cell Phone Accessories Mobile Cell Phone
Reviews Mobile Cell Phone SMS Radio Satellite Radio
Satellite TV Telephone Systems VOIP Video Conferencing
News and Society News and Society Crime Economics Energy
Environmental International Military Politics Pure Opinion
Religion Weather Relationships Relationships Affairs
Anniversaries Commitment Communication Conflict Dating
Dating for Boomers Divorce Domestic Violence Enhancement
Friendship Gay Lesbian Love Marriage Post Divorce
Readiness Sexuality Singles Wedding Reference and
Education Reference and Education Astronomy College
University Financial Aid Future Concepts Home Schooling
Languages Nature Online Education Paranormal Psychic
Psychology Science Survival and Emergency Vocational Trade
Schools Wildlife Health and Fitness Health and Fitness
Acne Aerobics Cardio Allergies Alternative Anti Aging
Anxiety Arthritis Asthma Autism Back Pain Beauty Build
Muscle Childhood Obesity Prevention Contraceptives Birth
Control Critical Care Dental Care Depression
Detoxification Developmental Disabilities Diabetes
Disability Diseases Diseases Multiple Sclerosis Diseases
STDs Drug Abuse Ears Hearing Eating Disorders Emotional
Freedom Technique Environmental Issues Ergonomics Exercise
Eyes Vision Fitness Equipment Hair Loss Hand Wrist Pain
Headaches Migraines Healing Arts Healthcare Systems Heart
Disease Home Health Care Hypertension Massage Medicine
Meditation Mens Issues Mental Health Mind Body Spirit Mood
Disorders Nutrition Obesity Pain Management Physical
Therapy Popular Diets Quit Smoking Self Hypnosis Skin Care
Sleep Snoring Speech Pathology Supplements Thyroid Weight
Loss Womens Issues Yoga Self Improvement Self Improvement
Abundance Prosperity Achievement Addictions Affirmations
Anger Management Attraction Coaching Creativity
Empowerment Goal Setting Grief Loss Happiness Innovation
Inspirational Leadership Memory Training Mind Development
Motivation NLP Hypnosis Organizing Personal Growth
Positive Attitude Self Esteem Speed Reading Spirituality
Stress Management Success Techniques Time Management
Recreation and Sports Recreation and Sports Archery Auto
Racing Baseball Basketball Billiards Boating Bodybuilding
Bowling Boxing Cheerleading Climbing Cricket Cycling
Dancing Equestrian Extreme Fantasy Sports Figure Skating
Fish Ponds Fishing Football Golf Gymnastics Hockey Horse
Racing Hunting Martial Arts Mountain Biking Olympics
Racquetball Rodeo Rugby Running Scuba Diving Skateboarding
Skiing Snowboarding Soccer Sports Apparel Surfing Swimming
Tennis Track and Field Triathlon Volleyball Wrestling
Travel and Leisure Travel and Leisure Adventure Travel
Airline Travel Aviation Airplanes Bed Breakfast Inns
Budget Travel Camping Car Rentals Charter Jets City Guides
and Information Cruise Ship Reviews Cruising Destination
Tips First Time Cruising Golf Travel and Resorts Hotels
Accommodations Limo Rentals Limousines Luxury Cruising
Outdoors Pet Friendly Rentals Sailing Ski Resorts
Timeshare Vacation Homes Vacation Rentals Home Improvement
Home Improvement Appliances Audio Video Bath and Shower
Cabinets Cleaning Tips and Tools Concrete DIY Doors
Electrical Energy Efficiency Feng Shui Flooring Foundation
Furniture Heating and Air Conditioning House Plans
Interior Design and Decorating Kitchen Improvements
Landscaping Outdoor Decorating Lighting New Construction
Painting Patio Deck Pest Control Plumbing Remodeling
Roofing Security Stone Brick Storage Garage Swimming Pools
Spas Tools and Equipment Windows Yard Equipment Home and
Family Home and Family Babies Toddler Baby Boomer Crafts
Hobbies Crafts Supplies Death Dying Elder Care
Entertaining Fatherhood Gardening Grandparenting Holidays
Motherhood Parenting Parties Pregnancy Retirement
Scrapbooking Pets Pets Birds Cats Dogs Exotic Farm Ranch
Fish Horses Reptiles Amphibians Automotive Automotive ATV
Mobile Audio Video Motorcycles RV Repairs Trucks Cancer
Cancer Breast Cancer Colon Rectal Cancer Leukemia Lymphoma
Cancer Lung Mesothelioma Asbestos Ovarian Cervical Uterine
Cancer Prostate Cancer Skin Cancer Food and Drink Food and
Drink Chocolate Coffee Cooking Tips Crockpot Recipes
Desserts Low Calorie Main Course Pasta Dishes Recipes
Restaurant Reviews Salads Soups Tea Wine Spirits Kids and
Teens Womens Interests Womens Interests Cosmetic Surgery
Menopause HRT Plus Size Arts and Entertainment Arts and
Entertainment Animation Astrology Casino Gambling
Humanities Humor Movies TV Music Performing Arts
Philosophy Photography Poetry Tattoos Visual Graphic Arts
Shopping and Product Reviews Shopping and Product Reviews
Collectible Jewelry Electronics Fashion Style Gifts
Internet Marketing Jewelry Diamonds Lingerie Book Reviews

Each category has MANY niches within it. Surely within
that list you can find a group of starving buyers who are
PASSIONATE about spending money for products, preferably
information products.

How do you know?

g. Read the articles in the category and look for links to
sites. Then at the bottom of the articles, you'll find the
bio/resource box with information on the author and a link
to their blog or web site. Go there and see if they're
selling anything, what they're selling and how much
they're selling it for.

+++++++++++++++++++++++++++++++++
2. Come up with 12 product ideas
+++++++++++++++++++++++++++++++++

After you find your niche or tartet market where people
are ALREADY spending a lot of money for stuff they're
passionate about, then you come up with your 12 product
ideas.

a. Make a list of everything they're already buying

The best way to do this is in a Google Docs or Excel
spreadsheet. List what they're buying in one column, the
url in the next column, and the price in the next column.

If you do NOT see information products, seminars,
workshops or coaching there, you may want to choose
another niche, unless you want to enter the dropship or
merchandise selling business.

It's more difficult to sell big ticket products and your
profit margins are lower than an information business. But
you can do very well there.

I have a relative who sells garden supplies from a web
site. All the products are shipped direct to the customer
from various manufacturers.

b. Sort the threads in forums by "most viewed"

One thing you'll want to do in Yahoo groups is look for
OTHER forums that your target audience frequents.

You can also just search Google for the name of your niche
and "forum."

And you can do this in the Yahoo groups. Most forums allow
you to sort the posts by the number of views -- from most
to least.

By sorting the posts this way, you can find out which ones
have the most interest. These are GREAT topics for
products, especially information products.

c. Make a list of the top 50 most viewed posts.

You can drop theses into a Google docs spreadsheet or into
Excel on a worksheet.

d. Scan through the top 50 posts looking for great product
ideas, especially information product ideas.

e. If that doesn't work, use all top 50 posts to create 50
mini chapters for your information product. Those top
posts become the topics you write about using the info in
the posts as your basic research and starting point.

f. Search affiliate programs on the topic

1.) Go to affiliateprograms.com

Search the database there for your topic and see what you
come up with. Affiliate programs are situations where you
sell someone else's product for a commission. This lets
you know what is being sold and what the commissions being
paid are.

2.) Search Commission Junction Dot Com

If you're going to sell PHYSICAL products, this resource
is awesome because they publish the dollars per click that
the affiliates make.

In other words, for every click that goes to that web site
how much money is made?

Now you know if the product is profitable or not. You can
go to quantcast.com and look at the traffic for the sites
(or Alexa.com) and based on the dollars-per-click you get
from CommissionJunction dot com have a rough idea of how much
money the web site makes.

3.) Search Clickbank for your topic

This gives you the ebooks being sold on the topic. The
gravity and popularity ratings give you an idea of whether
or not the product does well.

+++++++++++++++++++++++++++++
3. Do your 12-product survey
+++++++++++++++++++++++++++++

a. From step 2, you should have a robust list of product
ideas. Take the ones you think are your 12 best and put
them into a survey.

b. Use the pushbuttonsurveys.com software or the survey
module of automateyourwebsite.com to conduct the survey.
Other options are surveymonkey.com or oneminutepoll.com.

c. The best way to do the survey is to ask people you've
met through the forums.

You may even be able to get permission to post the survey
in the forum. Sometimes you need to offer a bonus report
to get people to take the survey.

You may be able to find private label reports called PLR
on your topic by searching Google for "private label
rights." If not, then you may want to write a 5 or 10-page
report on a hot topic to give people who take your survey.

++++++++++++++++++++++++++++++++++++++++++++++++
4. Find experts to provide content on that topic
++++++++++++++++++++++++++++++++++++++++++++++++

a. Make a list of the blogs that are mentioned most in the
forums in your target market.

You need to know what blogs they're reading and who
they're paying attention to.

In forums, you'll usually see certain names come up over
and over. You'll find blogs a lot of people read. THOSE
are the people you want to interview -- the ones who have
influence in the market.

You'll find that you can get interviews with those opinion
leaders more often than not because they're "go-getters."
They're people used to self promoting, and they understand
that interviews are nothing but a chance to self promote.

b. Get 5-12 people who will allow you to interview them
for 15- 30 minutes.

Call or email these people. Write out a brief description
of your interview request. Do NOT write a book on this.
Keep it short and to the point.

+++++++++++++++++++++++++++
5. Create your info product
+++++++++++++++++++++++++++

a. Use the freeconferencecall.com service.

This service allows you to record the interview and
delivers the recording to you as a downloadable file.

You can also use instantteleseminar.com.

b. Get the audio transcribed.

1.) Go to Odesk.com
2.) Post your transcription request
3.) Select someone with a good number of positive
feedbacks.

c. Get your ecover created

This is another project for a graphic designer on
elance.com, getafreelancer.com, Odesk.com or
rentacoder.com.

d. Turn the transcript into a PDF

Use the Openoffice.org software for this. The "Writer"
program will export the file as a PDF.

1.) Open the transcript in Open Office Writer.
2.) Clean up the transcript. Sometimes the transcriptionist won't be
able to understand a few words or phrases.
3.) Add bold formatting, yellow highlights and a different font.
4.) Add your ecover as page one
5.) Select File ==> Export as PDF and you're done.

++++++++++++++++++++++++++++
6. Set up your download page
++++++++++++++++++++++++++++

a.  Set up your hosting

Hostgator.com has plans that will cost you $7 to $25 per
month that will work fine.

b. Use an html editor for this

We use Dreamweaver, but it isn't cheap. You can also use
Frontpage, NVU, First Page or other html editors. But if
this is new to you, just have a graphic designer from one
of the freelance sites do it for you.

http://www.net2.com/nvu/
http://www.microsoft.com/expression/
http://www.evrsoft.com/

c. Turn your .wav file into an mp3

a.) Download the Audacity software (for PC or Macs) at:
http://audacity.sourceforge.net/

b.) Download the lame encoder plugin. When you go to File
==> Export to export your wav file as an mp3, Audacity
will prompt you to download and install the lame encoder:
http://lame.sourceforge.net/

This allows you to export your files in the mp3 format
that lets them play over the net.

d. Link to your PDF and audio file

e. If you want, turn your mp3 into flash that can be
listened to without downloading the file, this is a tad
more involved. I use a product called Sonic Memo for this
available at: http://www.SonicMemo.com

Sonic Memo will work on Mac's and PC's.

++++++++++++++++++++++++++++++++++++++++++++++++++
7. Set up your order taking and affiliate software
++++++++++++++++++++++++++++++++++++++++++++++++++

The common options for this are:

a. http://www.automateyourwebsite.com

Have autoresponders, shopping cart, ad tracking, survey
module, digital delivery module -- all in 1.

b. http://www.infusionsoft.com

This is definitely pricier but your big hitters are going
to this because they can afford the fees.

c. clickbank dot com

Cheap and perfect for digitally delivered products. It
includes a set up for your affiliates.

d. paydotcom dot com

Another favorite choice for a lot of folks who don't want
to spend much upfront. This includes your affiliate set
up.

That's basically my system. Nearly everyone SKIPS the
12-product survey. Big mistake! In the Info Product
Dashboard, I show you actual survey results, just so you
can SEE with your own eyes how much of a difference doing
a 12-product survey makes.

See, if you choose the product to sell that gets the
FEWEST votes on a 12-product survey, you're dead in the
water before you begin.

Now, the next issue people have problems with is coming up
with the 12 product ideas. What most people do WRONG here
is they create product ideas LIKE what is already selling.

That's dumb.

I show you how to use Marketing Warfare strategy to do
what's called a "flanking" move. My whole business is
built on FLANKING product ideas. In the Info Product
Dashboard, I show you how to do these moves.

I talked much more in depth about that last year in "The
Red Factor." So if you have that, you're ahead of the
learning curve.

Most people have NO IDEA or clue how to select winning
product ideas. So if you HAVE produced a product in the
past that did NOT sell, THIS is likely the reason.

a. You didn't use Marketing Warfare strategy

b. You didn't do your 12-product survey

Now, in terms of finding experts, if you already have
content, you don't need experts. But if you don't have
expertise on the topic, you need to find and interview
experts and spin this into an attractive info product.

Best wishes,

Marlon Sanders

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

How To Create An Autopilot Internet Marketing System No Matter What You Sell, Who You Sell To or Why You Think Your Business, Product Or Service is D

noreply@blogger.com (Glenda Lange) — Sat, 15 Aug 2009 03:54:00 +0000

Subtitle:  How a Friend Went From 0 To $7,500 In 7 Days
Using "Step Number 3"
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

I'm going to talk about two controversial, highly loaded
words...

1.  Autopilot

2.  Internet lifestyle

Is it possible to go from 0 to $7500 in 30 days?

Is the Internet lifestyle dead, a myth or alive and well?

Do only a select few make it in Internet marketing?

Is the only thing that sells on the Internet ebooks about
Internet marketing?

Does autopilot really exist or is it a bunch of b.s.?

My friend Lee McIntyre is quite an inspiring person.
He went from 0 to $7500 in his Internet marketing business
in 30 days -- starting as a school teacher.

How?

Here's his basic system:

1.  He created an info product
2.  He sold it on ebay
3.  He got other people to sell it and paid a commission

Now, I went from $3,500 a month to $30,000+ a month when I
implemented step #3.

Back when I got started, I was doing OK at $3,500 a month,
selling my info on copywriting and creating info products.

But things kicked into a whole new level when I put step
#3 into force.

Matter of fact, I think I knocked out that $7500 on day
4 or 5.  THAT is the power of step #3. 

If you were to take everyone in the WORLD who surfs the
Internet with an English browser, you'd find that 1 out of
102 have been to one of my web sites, as measured by
24 cookies.

That fact is fully documented at 1in102.com and in the
product there.

Now, is the Internet lifestyle a myth as some say?
Do you need a big office and tons of employees?

My answer is NO. And I can prove it.

I did it 7+ years with a few virtual employees in
Canada I'd never met and still to this day, don't
know what most of them looked like.

So anyone who tells you it can't be done without
an office is feeding you a misrepresentation of
the truth.

Another big myth is that the ONLY things that sell
online are how to market online.

Yeah right.

Last year as I recall total ecommerce on the Net
exceeded $6.2 billion dollars, and that was the U.S.
alone.

That fact is fully documented at:
http://www.freeonlinemarketingebook.com

I have a video in there that walks you through the
gov't site and all the statistics.  I also give you
a number of web sites you can go to and see the
enormous variety of things being sold.

Here's another big myth:  You have to be selling
in a niche outside of Internet marketing to have
the right to sell something about Internet marketing.

That's dumb.

The Internet marketing audience IS a niche.

And it's probably the most competitive of all. If you
can sell in it, I doubt there's a niche you can't sell
in.

Personally, I'd say people who haven't sold offline
like I have don't have the right to teach selling online.
It's probably not the truth, but it'd be a good sales
angle!

All of that stuff is positioning to try to eliminate
the competition.  None of it is the truth.

++++++++++++++++++++++++++++++++++++++++++
Your Step-By-Step Online Marketing System
++++++++++++++++++++++++++++++++++++++++++

Since I am the King of Step-By-Step Online Marketing,
I'm gonna lay out some steps for you right here.

This is a plan for creating your own basic info product
and selling it.  You CAN create a business where you
promote only affiliate products..

But that isn't what this cheat sheet is about.  For that,
see the back issues of my MMM ezine.


This may look like a lot of steps.  But my friend Lee
did almost all of these in only 30 days.  It's really
all about just doing it.

1.  Learn the basics

Seriously, if you can barely navigate, save files or
ftp, go get some basic computer training or spend a
day or two on Youtube videos learning the basics.

You also need to learn some basics of online marketing:

* What Google's external keyword tool is. 
* What Google Trends is. 
* What a squeeze page is.
* What Clickbank is
* What the front end and back end are
* How to use Youtube
* How to search Google
* How to use Firefox browser
* How to ftp
* What an affiliate program is

Most of these things are explained in the back issues
of my Marlon's Marketing Minute ezine posted on my
blog.

2.  Learn how to register a domain name

You can search Youtube for this or it's in my Dashboards.
I like namecheap.com.

3.  Get a basic hosting account

I like hostgator.com for newbies.  They use cpanel which
is widely supported. They have a reseller account for
$25 a month or something like that and it lets you have
unlimited domain names and lots of space.

Again, if you don't know how to set this up, go to Youtube
or consult my Dashboards.

4.  Learn how to use freeconferencecall.com

This is the easy service to use to record conference calls.
You'll get a .wav file you can use to turn into an mp3.
If you don't know what a .wav file or mp3 is, see step #1.

5.  Research your target market buyers

Search forums for high view threads.  This is the fast
and easy way to do it.

This is how you spot hot topics. You can also use Google
Trends.  Search Youtube if you don't know what that is.
Oh, and see step #1. Learn the basics.

If you don't know how to find a target market, see step
1.  Next, you're going to create a prdouct by doing
interviews.

Now, my friend Lee wrote an ebook as I recall because he
already knew the information and could write well.

I'm going to give you a plan B in case you can't write
fast or don't know anything about your chosen topic.

6.  Find people to interview on your topic

Search blogs, forums, articles on ezinearticles.com and
anywhere else you can.

Send out interview requests.

7.  Create your audio recording. 

This consists of scheduling your interview and hittinng the
record button.

8.  Transcribe it

Hire this out on elance.com, rentacoder.com or any freelance
site.

9.  Learn to write a sales promo for it or create a sales
video.

There's a learning curve here.  The alternative is to go to
Warriors Forum and hire a beginning copywriter for $100 or
$200.


If you can't talk, write a sales letter.

If you'd rather talk than write, do a video.

If you can't talk or write, hire someone.

9.  Create your squeeze page

This is how you get people on your email list. Consult all the
back articles on my blog if you don't know what this is.

10.  Create a give away report, pdf, or video for your
squeeze page.

You gotta have some bait.

11.  Set up your autoresponder account.

Your squeeze page will need an autoresponder.  You can use
automateyourwebsite.com, aweber or getresponse. Those are the
main choices.

The trend is for some advanced marketers to go to infusionsoft.

There are a few basic expenses of the business the way I teach
it.  You need an autoresponder, hosting, a few domain names.
A computer.  A few pieces of software.

If you're stone broke, then try article marketing.  And if you
don't know how to do that, search Google and Youtube.  You need
to write a lot of articles to succeed.

Sean Mize has some killer ebooks on this that are give aways.

12.  Write emails for your autoresponder selling your product.

Now, if you want to promote your product, you get people on your
email list then send a series of emails giving reasons for them
to buy it, proof it works, benefits and reasons to get it today
and not procrastinate.

You send emails that link to posts on your blog, podcasts and
videos.

13.  Set up your affiliate program

Automateyourwebsite.com has you covered on this.  You can also
go the Clickbank route.  My friend Mike Filsaime has paydotcom.
That's another popular choice.

This is STEP #3.  When my friend Lee blasted off in 30 days,
he picked up a bunch of affiliates by running a WSO in the Warrior's
Forum.

Forums are a great place to find affiliates. Step #3 is what I've
been teaching for traffic since 1998.  It worked then. Works now.
The Game has changed but the basics are the same.

14.  Put it all together

a.  Go on forums, meet people and make friends with list owners
b.  Get 'em on your Twitter account and Facebook
c.  Put up a little sign up page for your affiliate program
d.  Have your affiliates send visitors to your squeeze page
e.  On the thank you page, put the sales letter or sales video
for your product.
f.  Have a great series of emails that go out to people who
don't buy immediately.
g.  Make sure you follow step #3 in my list.  It's the one that
makes the machine hum.

Now, I've left out some steps.  But who else is giving you
step-by-step info of this detail without charging you a dime?

Why do I call this a SYSTEM?

Here's why:

Fact:  The first time is the hardest

Fact:  The second time gets a bit easier

Fact:  The third time gets a bit easier

Fact:  You do the same process over and over

Fact:  Usually your "hit" comes on tries 3-7

Fact:  Chances are, your first one won't be your "hit" so
don't sweat it so much

Fact:  The hardest part is the learning curve

Don't worry about the "performance" of what you create until
you can easily create and you're over the learning curve
part.

A system is something you boil down to a sequence of steps
and do over and over.

The OUTPUT of your system properly operated is "the Internet
lifestyle."

If your output isn't "The Internet Lifestyle," then you don't
have the right inputs.

Here are the inputs:

1.  A target market who is hot to trot to BUY

Notice I did NOT start with this super duper product everyone
"needs."  I started with the market hot to buy.

If you can't say specifically who the market is for your
product or service, you skipped the research your target market
step.

A system is a sequence of steps. You can't skip steps.

2.  A product people WANT not just need.

3.  A squeeze page that 15% or more subscribe to

4.  A thank you page and follow up autoresponder process that
converts 6% or more of people in the funnel to buyers.

5.  A sequence of products you sell

6.  Sales conversion posts on  your blog, podcasts, videos,
ustream events, and audio postcards.

The bottom line is that if the dollars are there, affiliates
WILL send traffic.

The traffic WILL convert if you've found a Hungry Target Market
(HTM) and presented a Killer Sales Letter (KSL) and a fantastic
autoresponder follow up series using "the full arsenal" of
sales conversion tools.

Once your target market is selected, squeeze page is erected and
functioning at 15%+ conversions, thank you page and autoresponders
convert 6%+ to sales, then affiliates will drive the traffic.

At that point, the system is mostly on autopilot.  Your affiliates
drive traffic.  Autoresponders follow up. Sales are made. Products
are digitally delivered.

THAT is how you auto pilot a "marketing sales system."

Ask yourself:  Which of those factors do you ALREADY have?  Which
are you lacking?  What is your plan to fix the things you lack and
get them installed into your online marketing process and system?

Have you written out each objective and the steps you will take?

If not, write them out now:

1.  How will you select your Hungry Target Market?

What steps will you follow, how and when?

2.  How will you create a squeeze page that converts 15%+ to
subscribers?

What steps will you take, how and when?

3.  Does your thank you page and autoresponder sequence convert
6%+ to sales?

If not, what steps will you take to implement "The Full Arsenal"
and fix this?  When will you do it? What's your deadline?

4.  Are affiliates sending you lots of traffic?

If not, what's your visitor value and how does it compare to
the competition?

How will you fix it if it's poor?  Where, when and how will you
recruit new affiliates?  What's your plan?

Here's what I bring to the table.  While other marketers promote
the hot thing of the week and pump out any affiliate offer to
their list that brings in sales, I've been teaching, preaching,
writing about, giving steps for and harping on the same exact
marketing system since 1998.

How many other marketers have you followed who have taught and
stuck to one Evergreen system that works and never breaks?

How much money, time and energy have you flat out wasted chasing
things that sounded great but never panned out?

Can you see that if you target people who are ALREADY buying, find
out what they're ALREADY buying then give them reasons to buy
what they're ALREADY buying or things similar to it and give them
reasons to buy from you, now today -- that you might possibly
do pretty good in this business and stumble upon the much maligned
Internet lifestyle in spite of yourself?

Think about that every night as you go asleep and every morning
when you wake up.

Write it out.

Stick it on your mirror.

Write out your plan.

Stick it on your computer monitor.

How do you live the Internet lifestyle?  You sell what people
are buying to the people buying it and give them a really great
reason to buy from you.

You create and sell products via an affiliate program.

This is my model.

This is my system.

This is the path to the Internet lifestyle.

Are you with me?

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing."

Many of the steps in today's article are laid out in extreme
detail in http://www.PromoDashboard.com.

Check out all my products here:

http://www.getyourprofits.com

Marlon's 22-Step Put Your Business On Autopilot Cheat Sheet

noreply@blogger.com (Glenda Lange) — Thu, 13 Aug 2009 03:14:00 +0000

Subtitle: "Dude, you ain't gotta do it all yourself!"
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

This cheat sheet gives my best tips and resources
for putting your business on auto pilot.

MYTH:  You can't live the Internet lifestyle
without a big office, lots of employees and so forth.

TRUTH:  I've been doing it since 1997 and before.

I have a small office now and don't use 80% of the space
I have.  But for many years I worked 100% out of my
home office.

1.  Get something working

You can't autopilot what doesn't work.  You can only
autopilot working things.

2.  If it isn't working yet, then find people who have
it working, ge their procedures and do them.

You CAN use virtual assistants to do this for you.

Would you pay $2.22 per hour for someone who has an
engineering degree (thus, they are obviously smart)
and can type 70 words per minute?

Here is what she has to say about your job post for
transcription help:

"I'm very much interested in your job opening to transcribe
10 hours of video. I have excellent verbal and writing
skills and I spell accurately with good grammar construction.

"I would be able to give you an estimate of how long I can
do an hour of the 10 videos once I hear it, even just the
first part. Being honest with my employers and being able
to deliver on my promised time is very important to me so
I would not like to commit on a time frame unless I can
really deliver it. I can format the report and edit it
in a readable way and I can specify if it's a man or woman
speaking.

"I type 70wpm and I am familiar with all Ms applications
and the internet. I am new ... but I am hoping to
make a good reputation here.

"Thank you and hoping for your favorable response."

Example:  I have 200 autoresponders in Aweber.  In 5 hours
one of my virtual assistants went through all 200, entered
them in a spreadsheet and recorded in depth details about
how each one was set up, what confirmation subject line
were using, automation rules and so forth.

This past week, I gave my Ateamers my 10-step procedure
for how I got this person in written form.  I don't have
time to cover it here since it's a whole article by
itself.


Here's the BEST part:  There was no debate about why I
wanted this done, should it be done, how was the best way
to get it done, why did I want it done, how hard it was
going to be to get it done, what an unreasonable person
I was for wanting such a detailed task done, why my
desire to have it done fast was wrong.

It just got DONE! And it got done overnight.

Can you see the beauty in that?

3.  Read the "4 Hour Work Week"

Just read it.  Seriously.  Buy a used copy off Amazon
or at your used bookstore.

Why?

Because you're going to see that even if you're a newbie,
even if you're just getting started, even if you don't
have big dollars rolling in, you can STILL use the things
I'm talking about in this Cheat Sheet.

4.  Read "Work The System" by Sam Carpenter

This book has changed the way I'm doing things for the
better, and I already was doing a lot of what he taught.
But just his perspective amazes me.

Sam will open your eyes and show how that everything is
a system.

For example, Sam had health problems prior to discovering
systems.  He realized that his health broke down into
sub-systems.

So he had his doc run a complete blood analysis and found
4 hormones out of whack.  For example, he had too high
cortisone levels.  And almost no levels of several other
important hormones.

So he changed his diet to fix this and improved his health
bigime.

5.  Realize that you can create a step-by-step procedure
for almost any process.

It's really just a matter of doing it.

So here on my hard drive I have an ebook called Google
Streak and another one called Ad Infiltration.  Those
are just two examples of ebooks that have processes I
plan to document and then assign.

Now I'm thinking I need someone to TAKE my ebooks and
create procedures from them.

But first I need a procedure for that! 

6.  Create systems for the PIA factors first

The British would call it "Pain in the arse" I believe.

You know, what's the thing that needs done but you
don't want or like to do it or you can't do it?

THAT is where you start!

For me, it's doing some of the accounting stuff that
I don't want to pay an accountant $50 or $100 an hour
to do.

But it needs done.

So I wrote up a 33-step procedure to do it. That took
me maybe 3 hours.

But it's going to save me 3 hours a week or 4 hours a
week because that's how long it takes to do each week.

On my Ateam calls, Nancy is still struggling with
technical things. So she hired someone to help with a
particular thing she had problems with.

That's a smart use of your outsourcing dollar.

7.  Concentrate on repetitive tasks

Find the things that need to be done over and over.
Above, I gave the example of my autoresponder
assignment.

That is really a once a year thing, so it isn't the
best candidate to outsource.  I just happened to want
it done fast.

The main things to outsource are those that occur over
and over.

Listen, we live in the Golden Age of Outsourcing.  When
I got started in this business, man, I was using the
personal trainer at the gym with not very many skills for
$20 an hour because I was desperate for help.

8.  Look for omissions

In "Work The System" Sam Carpenter has a whole chapter
just on omissions.  Things that should be done but aren't.

Let me give you an example.

Facebook lists the birthdays of the people you've added
as friends.

Some of those are my key affiliates.

Don't you think it might be smart to have a system where
I do something with that birthday info?

Now, you can just automate it through a Facebook program.

But maybe something more personal would have more impact.
In the old days, when you had to pay $12 to $20 an hour
to get something like that done, it sucked.

You maybe couldn't see the roi.

But what if you had to pay $2 or $3 an hour to someone
really efficient and pleasant to work with?

That day is here.

What else COULD you do that would bring you in traffic
or dollars IF you did it like Clockwork?

9.  Find a way to communicate with your outsourcers

In my business, we're going to take a look at Microsoft
Sharepoint.  My friend Lee McIntyre uses Google Docs
which is cool because it saves you a ton of money.

I suggest you start with Google Docs and then as your
business grows, look at other things like Sharepoint.

10.  Get your autoresponders in shape.

The second most important system you have is your
autoresponder system.

You need this thing roaring like a lion.

After someone gets on your list, you need a drop
dead series of emails to send them.

This one you may need to write yourself.  But if you
have a little dough, you can fine a writer to do it
for you on Warriors Forum.

11.  Get your upsellls and downsells working like a
machine.

When someone buys, you offer them something more
expensive. And if they don't take that, you offer a
cheaper something or the other.

We call those offers upsells and downsells.

The customer has their credit card OUT, so these
processes are EXTREMELY critical to your success in
marketing.

12.  Swap procedures with your friends

I need some more accounting procedures.

So I'm going to contact my buds and ask them what they
got that is written up and documented.

13.  Create an internal wiki

If you're more advanced, you may want to create an
internal wiki.

This is a place you store your checklists and procedures.

14.  If you have NO idea how to write up procedures,
check out http://www.operateyourbiz.com.

Those are my original systems back from 4 or 5 years ago.
I don't use those systems anymore but they're a pretty
good example of how to document systems.

15.  Get familiar with freelance sites:

You have guru.com, elance.com, scriptlance.com,
getafreelancer.com, odesk.com, rentacoder.com and many
more.

16.  Review the posts in freelance sites to get ideas
for what you can outsource and how you can do it.

Just surfing through those sites and reading the job
openings will be a big eye opener!

17.  Did I mention that you should read the book
Work The System by Sam Carpenter?

Yes, I did?  Then go read it AGAIN!  And this time do
what he says.

18.  Keep it simply

MYTH:  You need fancy flowcharts to document
systems.

TRUTH:  Step-by-step written instructions will work for
many things.

Flowcharts have their uses.  In complex processes, it
can help to make them visual.  But for most things, just
simple written instructions will work.

19.  Have a goal to document a new system every day

Systems are like apples.  You need one a day.

This is a general guideline and isn't carved in stone.
But if you do one a day, in 90 days you have 90 systems.

If you also hire a few people to operate those systems,
you'll be 90X STRONGER and more powerful than you were
90 days before.

20.  Dumping outdated systems has to be part of your
system.

One of the key points Sam Carpenter makes is that you
need to reevaluate your systems and dump ones that aren't
working for you.

21.  Make it easy to update your systems.

You want it to be easy to update your systems.

In the PAST I used screen capture video for my systems
documentation.

But you can't update video easily.  You have to create a
whole new video.

With written instructions, it's 100X easier to update them.

22.  Find the right people to operate your systems.

My pet peeve is drama surrounding the system.

You know, 100 questions.  Which boils down to a bunch of
reasons to NOT have to do the work of operating the system.

The less noise you have in your systems the better.

This is why I think the new world of outsourcing is a GREAT
freaking age to live in.

So I outsourced my Aweber documentation late on a Friday night
and had it done by Saturday morning by someone in another
country who worked in the opposite time zone.  So my night was
their day.

SUMMARY:

Putting your business on full or partial autopilot involves
having systems and people to do those systems.

It's a fairly simple process that anyone with average intelligence
should be able to do.

With the Golden Age of Outsourcing, it's super simple and easy
to find people to operate the systems you put together.

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

Billy Jean Ain't Seen No Marketing Machine Like This

noreply@blogger.com (Glenda Lange) — Tue, 11 Aug 2009 03:06:00 +0000

Subtitle: 15 Steps To Make Your Marketing Machine Rock and Roll
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

I'm going to date this article. But whether you liked,
hated or were indifferent about Michael Jackson as a
person, you just about had to love his song Billy Jean.

Just like I'm the King of Step-By-Step Internet Marketing,
he really was the King of Pop.

The reason I used that title is what I have to write about
today is very important. So I wanted to make certain I got
your attention.

See, just as Michael Jackson built his marketing and sales
machine on the back of that song, even so you can build
your marketing and sales machine on the back of 15
sub-systems.

A system is a sequential series of steps that results in
an outcome. You can think of it like an assembly line
machine and at the end is a product that is sold
successfully.

Just like Michael's Billy Jean CD's that set all kinds of
sales records. So without further ado, here are the steps
in your marketing machine.

If you're NEW to this Game of selling online, then keep
reading my ezines and you'll learn more about all these
steps. They aren't as many as it seems.

You can actually assemble one of these complete machines
in under a week -- or even faster -- once you get all your
systems in place.

At first, you just want to make sure you have all 15
elements in place. Then you want to start spending time
every day working on 1 of the 15 elements, testing and
tracking.

You do NOT need your own product to use these 15 steps and
I'll explain why later on.

I want to ask you one thing:

Before I give you these steps, will you COMMIT to working
a little bit each day to ONE of them?

If you will, then say out loud: "I commit to working on
one of these 15 steps daily." If you say that out loud,
it'll register in your brain. Now, write it down.

As PROOF of how potent my strategies are, yesterday I had
a chat with my long term friend Simon from
Getresponse.com.

Here's a snippet from the Skype:

i owe a lot to u

Simon 7/10/09 8:41 PM

u don't even realize

Simon 7/10/09 8:41 PM

but there would be no GR

Simon 7/10/09 8:41 PM

if not for AF marlon 7/10/09 8:41 PM

ur 2 kind Simon 7/10/09 8:41 PM

no bro 7/10/09 8:41 PM

it's the truth

Simon 7/10/09 8:42 PM

and i want you to say it out loud 7/10/09 8:42 PM

you inspired me 7/10/09 8:42 PM

and I owe you eternally 7/10/09 8:42 PM

that's the truth marlon 7/10/09 8:42 PM

thanks Simon 7/10/09 8:42 PM

i'll never forget that

END CHAT

Like I said, what I teach works.  I first met Simon back
when he was 19.  He's 27 now.  You think this stuff works?

OK, let's go....

1. Traffic sources

Eyeballs on your website are your lifeblood. So you gotta
get traffic. Last week I did the most incredible interview
with Sean Mize who built a whole traffic machine ONLY
around writing articles and submitting them to ONE
directory.

So that's a traffic source. I spent time explaining to him
how to add on affiliate programs as another traffic
source. Because you always want to turn every customer
into an affiliate.

It's a no brainer. Anyway, Sean originally tested and
tried many traffic sources, and that's how he ended up
with article marketing as his #1. If you have almost NO
money to spend, this is for you.

If you snag my Cash Like Clockwork System today, I'm
throwing in the very in-depth interview with Sean. He
almost regrets sharing so MUCH. It's his whole machine
broken down.

Anyway, you gotta test different traffic sources and start
with ONE that works for you. And the you work it up, down,
sideways and every which way but loose.

This is what I do with my traffic source which is
affiliate programs and you can see my handiwork at
http://www.TurboProfits.com/tracking/go.php?c=getyourprofits.

I've been teaching and preaching affiliate programs for traffic
since 2001 in "Gimme My Money Now."

The other day at the bookstore I ran into one of my
customers. He told me the reason I was about the only
person he followed was because of the consistency of what
I teach.

2. Freebie offered

What is the BAIT you offer to get someone to bite your
hook which is your subscriber form on your squeeze page?
I'll talk about squeeze pages in just a second.

But you need a freebie. I taught this back in 1999 in
Amazing Formula. And it's Evergreen. Still works.

You can see one of mine at:
http://www.TurboProfits.com/tracking/go.php?c=designdashtop10

Try different freebies, titles and offers until ONE works!

Here is the freebie Sean Mize has:
http://www.TurboProfits.com/tracking/go.php?c=7_7_09mize

By the way, Sean told me the other day that Amazing
Formula was the one product that had a huge influence on
his career early on.

3. Tools that offer freebie

Try banner ads, ezine solo mailings, thank you page
graphics you give to affiliates and so forth. Test and
track until you find a few that work for you.

To get people ON your email list, you have to give them a
big carrot to subscribe. This is your freebie.

There's ONE tool that hands down is better than any others
and in another ezine or an Ateam call, I'll go into it.
It's a whole ezine issue or two in and of itself.

4. Squeeze page

See my page at:
http://www.TurboProfits.com/tracking/go.php?c=designdashtop10

Here is Sean Mize's squeeze page that converts 40% of
visitors into subscribers from article traffic:

http://www.TurboProfits.com/tracking/go.php?c=7_7_09mize

You need to split test different squeeze pages. Split
testing means that you test one version vs. another. The
program to use for this is:

http://www.google.com/websiteoptimizer

It makes setting up a split test a piece of cake.

5. Tracking links for clicks, subscribers and sales

You will notice my above link that uses the
turboprofits.com domain. That is a special tracking link.
Automateyourwebsite.com has tracking links built in.

Whatever program you use, you need a way to track your
clicks, subscribe rate and sales. Theoretically, you can
do it with Google Analytics but I've never had great
success using it for tracking.

My friend Simon has a program I've used a lot called
Hypertracker.

6. Thank you page

So people go to your squeeze page. They type in their name
and email. What is the NEXT page they go to and what's on
it?

You need to split test this a lot. What you put on this
page is EXTREMELY important.

7. Confirmation email

The email that you send out asking people to click the
link to CONFIRM that they want to receive email from you
is also extremely important.

Most autoresponder programs let you try different wording
and create CUSTOM confirmation emails. This is what you
want. Customize the wording.

8. Post confirmation page

After they click that link, what page do they go to? Since
everyone who subscribes to your lists will go to this
page, it's a very, very important page.

This is a "money" page.

You want to test different price points here.

9. Welcome email

What email do you send them AFTER they subscribe? Again,
this email is very critical. You need to try different
ones.

I could write a whole ezine issue or do a whole session
just on that welcome email. You set the tone for the whole
subscriber relationship in this email.

10. Email 2

After someone JUST joins your list, what is the second
email they get after your welcome email? You need to try
different emails and see what gets the biggest bang for
you.

11. Sales pages

When you send out emails, you'll send people to posts on
your blog and to sales letters. Whether you use videos,
audio or sales letters, you need to try different things
and track the results.

One of the critical methods I use here is the "Johnson
box" strategy. I talk in other ezines about the use of the
Johnson box.

I think that your countdown deadline script is vital. I'm
right now testing a number of scripts and I'll probably
talk about which one won in a future ezine issue.

You will hardly see any marketers using Johnson boxes. The
reason I use them is because of my "old school" past in
direct mail. All the Johnny come lately's don't have the
benefit of old school experience.

12. Order page

When people click to order, what's on that page? For
example, does your page have a video guarantee? Mine
doesn't -- yet. But I will be testing it and I expect it
to work.

13. Upsell 1

After they order product one, you offer something
additional. This is called an upsell. "Do you want fries
with that order?" That's what an upsell is.

Do you start at a high or low price point? Do you pitch
something like a membership site that is continuity or
recurring billing? Do you use a sales letter, video or
audio?

Test starting with your most expensive item first vs.
starting with continuity (something that is a recurring
billing item like a membership site).

Perry Belcher uses a "bucket" upsell which is a bundle
of stuff.  That's as good as any if you're stuck for something.

14. Upsell 2

You normally have a second upsell AFTER the first one.

15. Downsell

If they don't buy upsell 1 and 2, you downsell to
something cheaper.

I've laid out all 15 steps. Will you do a small favor for
me now? Will you tell 2 people about this ezine issue?
Just 2.

I'm posting it on my blog at:
http://www.TurboProfits.com/tracking/go.php?c=marlonsnews

Also, I'm thinking about doing a webinar where we walk
through all these 15 steps. I can't think of anything more
critical in your business than these steps.

Now, if you don't have your own products, you don't
control the order page or the upsells. But you CAN load up
a few upsells in your autoresponder and send them out in
the days following the order.

That's it for the 15 steps. Hit me back on my blog.

And if I decide to do this webinar, I hope you'll join me.

See, no one else does SYSTEMS thinking about marketing
like this. Not really. You have people who say they do.
But they teach really general, generic systems. Which are
all well and good.

But you have to chunk down into sub systems and sub
systems of sub systems. My Systems approach to marketing
is very powerful.

No one really does it. It's all about the gimmick of the
day.

This is why I'm dubbed as the King of Step-By-Step
marketing. Because in my Dashboards and products, and even
in my ezine here, I chunk down into sub systems.

I've talked before about the autopilot bank deposit system.
See, once you get people INTO your email funnel, the money
comes in like clockwork because you load up the emails in
your autoresponder.

This is like "old school" marketing 101 and in all the
excitement about web 2.0 people have forgotten you still
gotta monetize.

It STILL is a "list game."

Know the Game you're playing and the rules.  Otherwise,
how will you win?

Oh, while you're at it have an advantage in the Game.
Your advantage is Systems Thinking -- and I'm the only
one teaching it in our arena in a sub-systems, chunked
down way.

Man, some people claim they got systems but wouldn't
recognize one if it ran over them in a big truck.

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.TurboProfits.com

The 7 Critical Steps In Building Your Email List And Sucking Out Maximum Cash In Minimum Time

noreply@blogger.com (Glenda Lange) — Wed, 08 Jul 2009 03:23:00 +0000

If you want to cut through the noise, hype and b.s.
and really understand how you get money deposited
into your bank account automatically, and if you
want to avoid screw ups that will cost you an arm
and a leg, I recommend you read this article.

There's something in it for newbies and ALSO
intermediate and even advanced marketers.

Are your autoresponders in order? 

If you're a newbie, an autoresponder is a way to
send out a sequence of emails automatically.

It is the lifeblood of this business.

If you've read the 4-hour work week, you know he talks
about taking "mini-retirements" where you get away
from it all for 1-3 months.

Without autoresponders, that isn't likely to happen.
But if you have your autoresponder ducks in a row,
absolutely you can walk away and have bank deposits
coming in daily.

The autoresponders do all the work for you, so you
can go hang out on the beach or do whatever it is you
want to do.

Here are the basic steps to make automated bank
deposits:

1.  Find your target market

2.  Offer freebies to get 'em on your email list

3.  Send out emails that offer content and also
promote your own products or affiliate products.

4.  Cash the checks

Now, in order to make that happen, your autoresponder
house has to be in order.  Here are the 7 steps to
make it happen.

+++++++++++++++++++++++++++++++++++++++++++++++++++
Step one:  Split test a wide number of name squeeze
pages.
+++++++++++++++++++++++++++++++++++++++++++++++++++

We call pages that get people to fork over their name
and email address in exchange for a freebie a name
squeeze page.

Now, the current "in vogue" thing is to ask for an
email only.  My friend Ryan Deiss is largely responsible
for starting this trend.

And he's right.  Yet, I know of squeeze pages that get
65% of traffic (that is, visitors) sent by affiliates
to join the email list.

And the page asks for first and last name.  And the form
is below the fold of the computer screen, meaning you
have to scroll down the page to find it.

This runs counter to current wisdom.

And it's EXACTLY why you do what we call split testing.
I'll have to write another issue on how you do that with
the minimum hassle.  I'm right now changing up how I do
it in my business to make it simple enough that my virtual
assistants and outsourcers can do it.

When you split test, you try one thing vs. another and see
which one works best. It's how you improve your results.

In the past, I've been using Split Test Accelerator.  But
honestly, I don't take the time to do what's called pure
"Taguchi testing."  So I'm going to simplify and use a
very easy to use program that just rotates pages.

This will make it easier for my outourcers to do the work.
If you're out of the loop, I used the system at:
http://www.outsourceplan.com to hire a filipina who is
doing a lot of our webmaster work for us.

If you're a newbie, don't worry about this stuff.  You'll
learn it from me as you go along.  Or join my Ateam and
get a really fast baptism in it!

+++++++++++++++++++++++++++++++++++++++++++++++++++++
Step two: Your thank you for opting page is critical.
+++++++++++++++++++++++++++++++++++++++++++++++++++++

If you're intermediate or advanced, this is where you
have room for improvement.

I am split testing several pages to get people to click
the confirmation link in their email.

The balance is you want them to click that link but you
do NOT want to detract from your sales letter page.

One thing I'm going to try is a method innovated by
Eben Pagan originally.  You promise them some info
and then take them to a short page that delivers the
info. Then you take them to the sales page.

But to me, that leaves little incentive for them to
click the confirmation link sent by email, since you
just gave them the info you promised.

Still, these are the kinds of things you take 10 min.
to throw up a split test on and see what happens.

Here are things I'm testing:

a.  Video where I walk on the thank you page and
TELL them to go check their email.

ADVANCED TIP:  You need a good webmaster. But the
video where I walk on the page continues to perform
great for me.

b.  A screen capture video where I visually walk them
through hunting down my confirm link and clicking it,
then encouraging them to go back to my sales letter.

c.  A pure screen cap showing them what the email link
I sent looks like.

d.  A giant red back arrow telling them to click back
to the sales letter.

++++++++++++++++++++++++++++++++++++++++++++++
Step three:  Make sure you don't muck up your
tracking codes
++++++++++++++++++++++++++++++++++++++++++++++

I'm guilty of this one.

The program I use to track clicks, actions and sales
requires that you put a little snippet of code on the
outcome page so it can track the action.

When the page loads, it tells the program to COUNT
that as a result or outcome.

Well, the code I have there is totally outdated on
some pages.  I forgot to update it.

If your tracking codes are messed up, everything is
messed up.

Again, if you're a newbie, don't worry about this.
It's actually NOT hard to set these things up if you
have someone SHOW you with a video or screen cap HOW
to do it, just like I do in my line of Dashboard
products.

+++++++++++++++++++++++++++++++++++++++++++++++++++
Step four:  Create a CUSTOM confirmation message
and make sure you try different ones and track the
results
+++++++++++++++++++++++++++++++++++++++++++++++++++

Most autoresponder programs let you customize the
email you send to get people to confirm their email
address.

Pay attention to this and take time to customize
the subject line and the message.

Maybe in another ezine article or on an Ateam call
I'll have time to delve into what I'm split testing
and the results.

Do NOT use the default messages.

+++++++++++++++++++++++++++++++++++++++
Step five:  Add a post confirmation URL
+++++++++++++++++++++++++++++++++++++++

After they click the link you send them via email,
you can send them to any page you want.

This needs to be a SALES pitch, one time offer,
special discount, irresistible offer -- something
that asks for money.

You KNOW you have their attention and you may
never have it again. So bring out your big guns.
You know, make the best offer you can.

ADVANCED TIP: Use a tracking link for your
confirmation URL, so you can split test different
confirmation pages.

++++++++++++++++++++++++++++++++++++++++++
Step six:  Watch out for "forbidden words"
++++++++++++++++++++++++++++++++++++++++++

You want to keep a close eye on all your numbers
because these are your lifeblood.

I found out that one of the reasons my confirmation
rate wasn't as good as I wanted recently is that
the rules about email filters had changed and I was
using a "forbidden" word in my email confirmation.

I can't even print the word here or you wouldn't
get this email.

++++++++++++++++++++++++++++++++++++++++++
Step seven:  Measure everything vs. sales
++++++++++++++++++++++++++++++++++++++++++

Nothing is in isolation.

So if you have 1,000 people join your email list but
only 15 confirm their subscription, that isn't so
hot.

If you have 1,000 people join your email list but
you do that to the detriment of people reading your
sales letter and buying, that isn't great either.

The bottom line is sales.

But the number of people you're adding to your list
and how you cultivate them by email is a leading indicator
of what your future sales WILL be.

Nothing exists in isolation.

NEWBIE TIPS

If you're brand new, then what you want to do is just
get started with something simple and basic.

Then you follow the rule of cani -- constant and never
ending improvement.

But you can't improve on what you don't have.

So get something simple and easy up and running.  Just
get a subscription form of any kind THERE.

Then improve on it.

I suggest you work on these things daily, even if it's
only for 10 minutes.  Just by doing little tweaks every
day, you'll improve over time.

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

How To Make It Through The Night Of Uncertainty

noreply@blogger.com (Glenda Lange) — Sun, 05 Jul 2009 01:11:00 +0000

How To Make It Through The Night Of Uncertainty -- Those
Times When It Isn't Working, When You Doubt Yourself, When
You Wonder If It'll Ever Come Together For You.

A message of encouragement if you feel uncertain, doubt if
what you're doing will be successful or sometimes feel like
you're on the wrong track

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
By Marlon Sanders

Hello,

Marlon here.

If you're tired of having smoke blown at, through, under and
up every part of your clothing and anatomy, then maybe this
article will be refreshing to you.

I'd like to talk to you about what I call...

"The Night Of Uncertainty"

When you go to learn Internet marketing, you experience
a variety of times and days.

What I mean is, you have those moments where the sun is shining.
Everything looks like it's working.  Everything is all hunky
dory, as we'd say in the state of Oklahama where I'm from.

You wake up. 

The light seems brigher. There's a bounce in your step.  It's
all good.

But life has its ups and downs and so does marketing.

There's also this period you go through at times where what you
thought was working isn't.  Where you're going through a learning
curve.  You put in time and effort and do NOT get the payoff.

Most people quit at that point.

It's the "night time" of marketing.  And night precedes day.

Before things work, they don't work.

It's all part of the learning curve.  And the hardest thing about
it is during the night, you doubt yourself and what you're doing.
You doubt if it'll ever work.  You doubt if your time, money and
effort are well invested or not.

It's one of the reasons I teach and preach to spend a big chunk
of your time, money and energy learning marketing methods that
will benefit you in ALL of life, and not just in an Internet
business.

It's hard to make it through the nights of business.  Everything
seems black.  What you thought was working isn't.  You've expended
all this effort and the payoff didn't come.

The doubt. The indecision.  The hurt.  The pain.

The only thing you have to go on is your hope and your belief.
Sure, there are the successes of others. But there's always a
reason those don't apply to you.

So in the nights of business, you're often there alone.

Anthony Robbins said with great eloquence that life is an interaction
between pain and pleasure.  People will do more to avoid pain than to
gain pleasure.

So the trick is to make it through the nights of business, so your
days can outnumber your nights.

I've been lucky in business. Because I've had a lot more days than
nights.  But here are some tips on how to get through the night and
make it to the morning.

Tip 1:  Keep stacking your know how

The first thing you do is keep stacking your know how.  There's a
price tag on success.  And in today's world, a significant chunk
of that price tag is information.

Tip 2:  Stop weeping over the know how you bought that didn't help

Not all know how you purchase will help you. I probably buy 10 things
to find 1 that really helps me.  Yes, sometimes that isn't cheap.
But it's a lot cheaper than the school of hard knocks.

Tip 3:  Have a propensity for taking action and turning know how
into skill

Knowing HOW to do something has no value if you don't practice.
You have to put your know how into action. That is how you turn
know how into skill.

You best learn what you DO and mess up on.  You can read theory
all day.  Anyone can be a keyboard jockey on an Internet marketing
forum and have all the right answers.

But the Game is played in the streets of experience.  And you learn
best by doing.  Then, when something doesn't work, you go back to
your info products, back to your ebooks, back to your forums and
find out why.  Then you go DO again.

Tip 4:  When the chips are down, find your sticking point and
blast through it.

A lot of times it's just practice.  It's a learning curve.  You simply
need more reps, more repetition, to increase your skill level.

Your SP (sticking point) may be that you don't feel confident enough
to create your own info product.  Or you aren't comfortable doing 12-
product surveys.  Or you can't come up with product ideas.  Or you
don't know how to position products.

Whatever your SP is, FOCUS on that and get through it and over it, even
if you muck up everything else in the time being.

Tip 5:  Keep adding action to your know how

You want to increase your know how. And you want to increase the percent
of your know how you turn into action.

Look at it this way:  You are building your ARSENAL.  If you aren't
winning the battle, you need more weapons in your arsenal deployed
into the field.

Add more know how, more weapons.  Deploy more weapons into the field,
into action.

Tip 6:  In any system, there is only ONE weakest link. 

Find your weakest link and bolster it.

I've known great triumphs in business.  I've travelled the world.
I've met the most amazing, incredible, wonderful people.

I legitimately work less than just about anyone in this business
(with the help of talented team members over the years.)

I've also had a few nights that were hard to get through.  I mean
nights that were long and painful. When I barely had a penny to my
name.  And when I hardly knew enough to know what it was I didn't
know.

I remember when I thought, "How could anyone DARE charge $100 for an
info product?"  ... Because I never could envision myself having
$100 to buy it.

In the "nights of uncertainty" it seems like you have learned and
worked, done and applied, and you STILL aren't getting the results
you want.  You wonder if maybe somehow it just won't work for YOU.

You wonder if maybe the "other people" are somehow special and have
a magical wand you don't possess.  You blame yourself.  You feel
angry at yourself.  You feel hurt.  You feel disapointed.

I've been there.  I've felt the bitter sting of hopes and dreams
that seemed like a rainbow I'd never touch.  I've broken more things
in my life than I've fixed.  More things have NOT worked than have
worked.

That's called the "night of uncertainty."  It's part of life and
business.

And you wanna know what?  Anyone who has made it over a long period
of time in business will tell you the same. And anyone who doesn't
either isn't being honest or hasn't tried many things.

You always hear about the days.  You seldom hear about the nights.
They aren't sexy. They aren't fun. They aren't enjoyable to talk
about.

But life is a combination of pain and pleasure. I'm NOT here to pull
the wool over your eyes. Or pretend it's all fun and games.

What I CAN tell you is if you follow my 6 steps above, you'll make
it through the nights of business and the sun will rise again.

The answer is really simple:  You gotta get BETTER at your Game.
That's it. That's the miraculous answer.

You gotta get BETTER at knowing how to target an audience, come
up with product ideas, do 12-product surveys, create info
products, do upsells, do back ends, pimp your affiliate program.

If you compare YOUR Game to the Game of highly successful people,
you'll find out their Game is better.  They have more tools in
their woodshed.  They have more know how. They execute better.

The answer is to keep getting know how and keep applying it.
Keep adding tools. Keep sharpening your weapons.

And somewhere along the way, you WILL get lucky.  Luck is when
opportunity meets preparation.

I personally went through my own nights of uncertainty when I
got started in this business.

I remember buying deodorant with all pennies.  I remember running
ads that bombed.  I remember things NOT working.  I remember
creating products and piling them up in my garage before I went
digital.

I remember it all.

There is a light on the other side.

You know, since 1994 I've used a simple, basic marketing formula
that I teach in Amazing Formula.

You target a hungry marketing with money to spend. You find out
what they want to buy. You create freebies they want in exchange
for getting your email list. You send emails and sell things.
And you drive traffic, especially with your own affiliate program.
You turn every customer into an evangelist.

That formula works. And if you follow it, you'll get through your
night of uncertainty.

You find out what people ARE buying.

Then you give 'em a good reason to buy from you.

It really is a simple process at heart.

And the END RESULT is that you can literally have bank deposits
when you are NOT working.

Why?

Because you find the things that work, the emails and the
promotions and you load them up in your autoresponder.
All NEW folks go into that series of emails PROVEN to work.

And it brings in money like a cash cow on veritable autopilot.
THAT is what buys you freedom.

Marlon Sanders

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

How Video Is Doubling Conversions

noreply@blogger.com (Glenda Lange) — Fri, 03 Jul 2009 01:01:00 +0000

Here are my best thoughts on what's happening with video
right now...today...and how you can use it in your business
to turn more surfers into buyers, increase your customer
value and boost the money you stick in your hip pocket
national bank -- even if you aren't photogenic, don't
look like an actor or actress and aren't all that crazy
about doing video

By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Yesterday I spent several hours on the phone
with Joe Crump.

Joe is a customer from way back in the day.  He
bought Amazing Formula back in 1998 or something
like that and says it's still one of the best things
he's read on writing copy, even though that isn't the
focus of it.

Joe has an amazing business where he sells to a very
crowded market of "how to invest in real estate."
What I love about Joe is he just does his thing and
doesn't feel the need to jump on the speaking circuit
and whore out his list to jv offers he doesn't believe
in.

Here's an example of how he uses video:
http://joecrump.com/trenches/video1.html

Way back in VblogSecrets.com we showed how to create
videos like these.  In fact, Joe's videos are what
inspired me to create Vblog Secrets.

And everything in there we taught still applies.  Joes uses
audio, video, reports.  He does everything from home and
no employees other than family.

Anyway, Joe and I started talking about OTHER ways to use
videos.

I pointed out what I call "The Frank Kern model" where
Frank does slice of life videos where he gets in his
car and goes to a location to shoot a video.


Now, actually, I was the first to use the technique in
this market in the Red Factor videos, if you recall.
But Frank has done a great job of almost branding the
idea.

In one slick video, he drives in an old beat up beach
van BUT shows his super fancy car in the background.
So without SAYING "Hey, I got a hot car," he SHOWS
it.

So I suggested that Joe try the same thing.  Where
he reads an email from a customer who is skeptical.
Then hops in the car and sets out to prove the
skeptic wrong by driving to an investment property
or to interview a student.

My friend Daegan Smith at recruitylikecrazy.com does
a video where he drives to the bank and makes a bank
deposit.

My friend Jason Fladlien recently did a video along
the same lines for his up and coming seminar in Austin.

And just last week, Keith Wellman did a cool video he
put up on Ustream where he got some guys in a room
in comfy chairs and discussed Internet marketing.  I
thought it looked great.

You could just as easily get some testimonials in your
living room or a hotel room and do a similar thing. It's
one of the things I suggested to Joe and I'd recommend
to you also.

Pushbuttonchannel.com shows you how to do stuff like
that on Ustream.  What it does is give you a tool for
setting up your OWN Ustream channel. Cool stuff.

But what if you aren't photogenic or don't look good
on video?

A lot of my customers are over 35 or 40 and up into
their 50's, 60's, 70's.

You might still be able to do video. But maybe you
are shy about it.  If so, there IS a plan B.

That Plan B is to do CAMTASIA or screen capture videos.

>From what I've heard from a few friends, these really
are doubling conversions in the moment.

Now, like anything else, once everybody jumps on the
video bandwagon, the effectiveness WILL decrease.

Now, I still believe strongly in sales letters. And
a Camtasia pitch is just the sales letter on video.

But just as I teach in Promo Dashboard, I believe you
gotta use multiple media.

If you recall, in the past I've had the Starcast (podcast
from Starbucks), botanicast (video from botanical gardens)
and the pizza cast with Santos.

Here are a few I've done to give you a few ideas of
what YOU can do.  I led the market by doing this stuff
back when hardly anyone did it. 

Here are examples:

http://www.pushbuttonletters.com/72hours/star.html

http://www.promodashboard.com/pizzacast/

In the past, I've also done screen videos using
Mr. Stickman.

http://www.designdashboard.com/stickman/

http://www.promotemarlon.com/stickman.html

I've used audio postcards:

audio postcard
http://getitgoing.com/audiopostcard.html

big hitters audio postcard
http://getitgoing.com/bighitters.html

I've done creative sales:
SPOOKY HALLOWEEN SALE
http://www.actiongrid.com/spooky/

We were doing video back in 2004, even though the sound
quality sucks:

VIDEO -- aug 17, 2004
big ticket breakthrough
http://www.actiongrid.com/resellers/breakthrough.html

I've said over and over that Darwin didn't say the smartest
species survived.  He didn't say the fastest or the strongest.

He said that the species who survive are simply the ones
that ADAPT to change.

Personally, I don't like doing audio or video as much as I
like writing. But just like I teach in Promo Dashboard, you
gotta use the full arsenal.

Now, if you're a NEWBIE and you're struggling just to get a
squeeze page up, then probably worrying about video isn't
something you should do.

But if you've already got some things going on and you're
beyond first base, I think you've gotta look at using
video.

Your options are:

1.  Frank Kernesque slice of life videos with a pretty high
production value, which likely means hiring some help shooting
or editing the video.

2.  Doing Joe Crump simple vidoes like I teach in Vblog Secrets.
Almost ANYONE can do these, even if you aren't photogenic.
Just get some decent lighting and a good mike.

3.  Screen capture video can be used by ANYONE.


Best wishes,

Marlon Sanders

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Newbies Step-By-Step From Scratch Gameplan To Build a True Semi-Auto Piloted Internet Business (Or Even An Empire)

noreply@blogger.com (Glenda Lange) — Wed, 01 Jul 2009 01:06:00 +0000

Subtitle:  How I Started My Business At Home
>From Scratch Out of A 600 Square Foot Apartment
With a 386 computer and a dot matrix printer...
then grew it into a 6 figure autopiloted income,
discovered the Internet lifestyle is true -- and
travelled the world.

By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
If you're reading this article, you're probably
not a customer of mine yet.

My customers who have bought in the past 6 months
and are

So you wanna start from scratch and stick some
dough in your bank account.

Hey, I don't blame ya.  You got bills to pay,
a retirement to worry about.  A mortgage payment.
A car payment.

Whew!  That doesn't even include kids, gas and clothes.
No wonder you wanna bring in some dough part time and
possibly even full time on the Net.

I started in this business way way way back on AOL
and Compuserve.  I'd run a little freebie classified
ad offering a report.

People would email me and I'd hand email them back.
Things weren't very automated back then and they've
thankfully come a very long ways.

But get this:  I use the SAME formula today as I did
back then and you can too.

I started out of a tiny 600 square foot apartment,
where I barely had any room for books or courses.
I had a little white wooden press board desk my friend
Kelli gave me.

I had a 386 computer I bought from the Dax mail order
catalog not to mention the dotmatrix computer.  I must
say  I'm VERY happy to have a faster computer today.

If you can write or you can talk, you might find this is
the perfect business for you.

Now, I'm known as the "King of Step-By-Step Internet Marketing
Training."

So in a minute, I'm going to lay some step-by-step goodness
on you to prove and demonstrate I really AM the King.

So what took me from that tiny 600 square foot apartment
to world travel, highly prestigious speaking engagements
around the world and even to having the organization for
genius folks (Mensa) put one of my products in their
online catalog?

What allowed me to bring in 100's of thousands of dollars
a year like I have for years now while working so little
time in a day it's almost embarrasing? (I consider 30 minutes
to an hour a good day's work).

The answer is what I dubbed many years "The Amazing Formula
That Sells Products Like Crazy."

See, either you trade products for dollars or you trade
time for dollars.

I'd a lot rather trade products, so I can spend MY time the
way I wanna spend it.

Here's my little step-by-step System for doing that:

Step One:  Find a group of people who are passionate and
buy lots of stuff, especially expensive stuff.

a.  Given the choice of selling to broke people or people
with money, it's better to sell to people with money!

b.  Find people who not only spend money but spend it over
and over and over.

Here's an example:  Golfers.

Do you golf or know anyone who does?  Chances are they
have golf equipment, gloves, ebooks on how to golf, books,
cd's or courses on it, and so forth.

Avid golfers just can't get enough stuff that will help
them golf better!  And they're willing to pay good money
to improve their game.

Oh, they buy over and over and over.

Or take my dad.

He builds model airplanes...you know, the kind you fly
on remote control.  Talk about an expensive hobby!  Those
planes cost $1,000 and $2,000 each for the kits!

And then there are plans you can buy, videos, dvd's --
all kinds of stuff.

Step Two:  Look at what the people BUY and spend money on
over and over.

a.  All things being equal, it's better to sell 'em something
similar to what they're already buying.

No use reinventing the wheel too much.

b.  Study the web sites they go to, blogs they read and the
forums they go to.

(Side note:  If you don't have my Promo Dashboard and Product
Dashboard, they show you step by step how to do this.  Those
2 are part of what I call my Basics Pack for newbies to get
up and running super quick with a minimum of time spent
trying to figure stuff out.  It's the ultimate in step-by-step
simplicity)

Step three:  Look at what people buy to START with and then
what they over and over or things they buy that are more
expensive.

We call this the marketing funnel.

Typically, a new customer buys something cheap. Then they buy
things that are more expensive.

You want to have a little funnel of stuff that becomes more
expensive as they go along.

Step four:  Create a freebie to get people on your email
list.

I did this way back in the AOL days by running classified
ads. But I had to send the reports or freebies by hand. 
Today a thing called an autoresponder does it for you.

(Tip:  If you need to save a bundle of money, get this
all in 1 system that includes your affiliate software,
ad trackers and all kinds of other stuff. I recommend
the freebie trial to check it out:
http://www.automateyourwebsite.com
Many famous marketers started with this system)

Step five:  Send 2-5 emails a week

Once you get people on your email list, send offers for
affiliate products until you have your own.  See, you
can sell OTHER people's products and get a commission
for doing so.

If you want to see what my affiliate program looks like,
just go to getyourprofits.com and you can scope it all
out.

Here's the thing:  Even if you only have 10 people on
your email list, you need to start sending emails and
learn how to write emails that get people to click.

That's really key.

My friend John Alanis at womenapproachme.com did that.
And when he had 10 people on his list, one of 'em bought
his $300 product!

He started sending out daily emails and it worked like
a charm.  It works for me also and many of my friends.
And I'm pretty sure that if you follow this formula,
it'll work for YOU also.

Now, I like to lead with cheap offers.  Usually under
$100 and sometimes under $10. But it really depends on
your list.

There's a method that works gangbusters a lot of
more advanced marketers use called a "dime sale." I'll
tell you about it sometime. So stay tuned.

Step six:  Mix in content, entertainment and good stuff
with your promotional emails.

Do NOT send all pitches.  Add in links to videos or
podcasts. Or do little articles that have content like
I'm sending you.

Make people WANT to stay on your list and read your
emails.

Step seven:  Once people buy, sell 'em more expensive
stuff! 

You know, move 'em up your funnel.

That's what I do.  Once you buy from me, you move onto
my Alist version of Marlon's Marketing Minute that contains
more advanced information and secrets.

And, of course, I don't just promote my Dashboards in
there. I have coaching programs and other things that
provide really incredible value but do have a bit higher
price tag. Still, my Alist customers get exposed to real
bargains.

All you gotta do to be ON my Alist and get my advanced
ezine issues is buy every six months.

If you don't buy after six months, you revert to my
standard issue you're reading now.  Which is STILL the
most content-packed weekly ezine anywhere in Internet
marketing.

Other marketers ONLY send you content during their product
launches.  And then they just hammer you with pitch after
pitch for all their JV buddies they only emails to!

I recommend you do what I do. 

Regularly create little videos, emails, podcasts or other
forms of content or entertaining things that your customers
will love and send 'em out.

Here's the AUTOPILOT part:

Once you get emails that work, you just stick 'em in your
autoresponder and the sales happen automagically!

This is the greatest feeling in the world.

You'll be so jazzed, pumped and excited when you realize you
don't have to even show up for work and you'll STILL have
sales coming in and money being deposited in your bank
account.

This is what's so freaking awesome about Internet marketing.

=========================================
Now, let's summarize my 7-step Gameplan for you:
=========================================
Step One:  Find a group of people who are passionate and
buy lots of stuff, especially expensive stuff.

Step Two:  Look at what the people BUY and spend money on
over and over.

Step three:  Look at what people buy to START with and then
what they over and over or things they buy that are more
expensive.

Step four:  Create a freebie to get people on your email
list.

Step five:  Send 2-5 emails a week

Step six:  Mix in content, entertainment and good stuff
with your promotional emails.

Step seven:  Once people buy, sell 'em more expensive
stuff!

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

How To Break The $10,000 Sales Barrier, Take Things To The Next Level, Get Things On Auto Pilot And Discover The Internet Lifestyle Is Alive and Wel

noreply@blogger.com (Glenda Lange) — Mon, 29 Jun 2009 01:00:00 +0000

"How to Break The $10,000 Sales Barrier,
Take Things To The Next Level, Get Things On
Auto Pilot And Discover The Internet Lifestyle
Is Alive and Well In Spite of Naysayers"

By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

It's exciting to see those first sales come in online.

I'll never forget.

I lived out of a 600 square foot apartment. Anthony
Robbins and I would have been tight back then. Actually,
though, I was quite proud of where I lived at the time.

I had a little white, wooden desk my friend Kelli had
given me.

I started out pre-www on AOL and Compuserve. I've told
some of those stories elsewhere. You didn't have affiliate
programs back then but you did have "dropship"
arrangements where people would dropship books for you.

Anyway, the FIRST time I broke the $10,000 a year barrier
was when I was buying ads in these little freebie penny
shopper newspapers with classified ads in them.

People would call from the ad into an answering machine.
You didn't have voice mail then. So I ran 4 or 5 answering
machines with the sales pitch and an offer to send the
book C.O.D.

I ran ads in 72 cities and grossed $12,000 or more.

I had no back end or repeat business, although I did try
sending along a catalog. It just wasn't related enough to
make sales.

The lessons I learned were:

1. You have to promote in volume.

You need a lot of ads out there. Or resellers and
affiliate running ads. Emails being sent out to lists. Or
links on web sites. You need quite a bit of SOMETHING
working on your behalf.

2. You need a back end related to the front end

My initial sale (front end) was about buying cars dirt
cheap. That would have made for a logical back end. So
here's what's fascinating about that.

The late, great Corey Rudl sold $500,000 a year or
something like that of his car secrets book. And he
devised an email he sent 4 days after the sale
automagically that referred people to a few resources.

He made quite a bit of money on that follow up email.

It's my belief that Corey created the demand for what
later became known as autoresponders. They didn't exist at
the time. Corey had custom programming that would send
that email 4 days after the sale.

But when people read his course, everyone wanted to do it.

Thus, autoresponders were born.

The point here is that Corey experimented and found
something AFTER the initial sale that people WOULD buy and
it amounted to quite a bit of money.

My little $12,000 a year business would have been a
$50,000 or $100,000 a year business if I had a few things
that sold on the back end.

Here's a really FASCINATING idea to test out that I heard
on a seminar from Agora master marketer Porter Stansberry.
Porter says to sell people on the back end more of what
they just bought.

In other words, the ONLY thing you know they want to buy
is what they just bought. So sell 'em more of the same,
just at a higher price with more value.

That's something I've never experimented with. Not in that
precise manner.

Now, since I am the King of Step-By-Step Internet
marketing with all my Dashboards and so forth, it'd just
be wrong to not give you a step-by-step gameplan for going
beyond $10,000 in sales.

==================================
Marlon's Step-By-Step
Gameplan To Break $10,000 In Sales
==================================

1. Think in terms of multiples

I ran ads in 72 cities. Not one city.

I have thousands of resellers. Not one reseller.

Now, since $10,000 isn't that much money, you probably
only need 5-10 decent affiliates promoting for you.

2. Get a front-end product that converts

Your affiliates (the best traffic source) are going to
need a product to promote that sells better than ice in
100+ temperatures.

The way you GET your offer to that point is by split
testing. To start with, you can use Google Website
Optimizer to do your testing. When you get more
sophisticated you can do true Taguchi testing, which is an
advanced topic for another day.

If your offer doesn't convert well, you have a few
options:

a. Try juicing up the offer

-- Add new or different bonuses -- Experiment with your
deadlines and scarcity -- Try a different guarantee

b. Try a new product

Dead ducks don't quack.

3. Test the living daylights out of your front-end email
sequence

People go to your squeeze page and fork over their email
and possibly their name and email. The current trend is to
ask for email only, since at the moment this gives your
squeeze page success rate a significant bump.

The idea is that you're going to turn that autoresponder
series into what the oldtimers called a "greased chute."
You know, people enter your series and you pull out EVERY
trick in the book to get 'em to buy.

You know, you got flying pigs, dancing cows, offers that
make the eyeballs pop. That sort of thing. This isn't a
time to be subtle about your USP, your credibility or
other things.

4. Don't just hammer. Mix in content.

Some people would disagree with this point. They feel it's
best to send all offers and no content.

Based on my current experience, I recommend mixing in a
good dose of content or quasi content because you'll
extend the period of time in which people read your
emails.

The question is whether you mix in true content or the
illusion of content. Do you tell Matt Furey style stories?
Do you do your best imitation of John Alanis? Or do you
send "what to do" but not "how to do it" emails?

I mix in good content.

But this is open for experimentation.

By the way, if you don't know who Matt Furey is or John
Alanis, you've not been reading my ezine long and enough
and you don't own enough of my products! Or you'd know who
they are.

So just hang in there and I'll get you up to speed.

5. Get at least one back-end offer that converts.

You're going to need at least one solid back-end offer.
You've got to find a way to make it convert. That might
mean doing webinars or teleseminars, either live or
pre-recorded.

It might mean a really long sales letter. In spite of the
common myth that people don't read long letters, they DO
if they're buyers. And do you really care about the non
buyers?

If they aren't in the market for a more extensive solution
to their problem or want, they aren't going to read the
copy. If they are, they probably will.

6. Look at the back-end offers successfully promoted by
competitors for ideas.

What do they sell? How do they sell it? What are the price
points? You don't need to reinvent the wheel on this. Do
what you know works and put your own spin on it.

-- Do they have a continuity, membership-type program? --
Do they sell a workshop, seminar or some other form of big
ticket? -- How do they sell it?

These are things inquiring minds wanna know.

7. Run the numbers

Let's see, you need to sell 100 products at $100 to bring
in $10,000. That is 8.33 products a month and 2 products a
week.

Just having your offer on ONE marketer's thank you page
could give you those numbers, or better.

After you get those 100 sales, look at making 100 in 6
months, 3 months or a month by duplicating what already
worked for you.

Now, you need to get 10% of those 100 buyers to upgrade to
a $300-$500 something or the other. $500 x 10 = $5,000.

Then get one or two of those to spend $2,000 for another
$4,000.

8, Stop pre-judging and ACT

One of the biggest obstacles you'll have is the paralysis
of analysis and just analyzing everything to DEATH! What
you need is more action and less analysis.

Analysis is great. But those who take action rule the
world. Get busy. Create products. Promote. And make bank.

THEN put it on autopilot. See, you put the whole sequence
in the autoresponder and kick back in the Bahamas. Highly
credible naysayers will TRY to convince you the Internet
lifestyle is b.s.

But realize that they have their own agenda, products,
courses and programs to sell.

Autoresponder marketing worked soon as Corey Rudl invented
the basis for it and it STILL works on auto pilot today,
just like it did back then. We all owe more to Corey
Freaking Rudl than hardly anyone knows.

Gurus today don't even know that because they weren't in
the Game back then. They don't know what they don't know.

Follow the above 8 steps and you WILL crack the $10,000
barrier.

Have fun and go do it.

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

How to Escape The Time For Dollars Trap and Follow My Tested, Proven 'Amazing Formula' For Finding Personal Freedom

noreply@blogger.com (Glenda Lange) — Sat, 27 Jun 2009 00:39:00 +0000

How to Escape The Time For Dollars Trap and Follow My Tested,
Proven 'Amazing Formula' For Finding Personal Freedom

By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

It's a full-blown PDF report available for download with
NOT email required.  This is a straight PDF link:

http://www.TurboProfits.com/tracking/go.php?c=6_13_ezinedown

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Are You Too Busy Earning a Living to Make Any Real Money?

noreply@blogger.com (Glenda Lange) — Sat, 06 Jun 2009 22:29:00 +0000

Subtitle:  The wisest man I ever met told me something
I'll never forget

By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Joe Karbo wrote this question in a famous ad many years
ago.

Are you too busy earning a living to make any money?

See, Joe was one of the originals to discover the real
secret of the direct response marketing business.

If you're working hard, it means you're trading your time
for dollars. Since there's a limit on your time, there's a
limit on your dollars.

It's the problem I have with the way a LOT of people teach
what they call "Internet marketing." Really, all they do
is trade time for MORE dollars.

Why?

Because they don't really do Internet marketing. They do
sales pitches on webinars, teleseminars and from the
stage. Which is all fine and dandy -- if you know how to
automate it.

But if you're just slaving away trading time for dollars,
even if it's more dollars, you're STILL in the TRAP.

Have you ever wondered why so many gurus and Internet
marketers spring up one day as an overnight success then
just as quickly fade away into oblivion?

That's because they work within the TRAP and have never
discovered how to get OUT of the fundamental time for
dollars trap.

I'm going to be the first to admit there ARE Internet
marketers who put more in the bank month in and out than I
do. Why? Because almost without fail, they're working
really hard for that money.

They're still IN the TRAP.

And here they are pretending to get others out of the trap
when they're still IN it.

Others say that the only way to get out of the TRAP is to
get a big office, lots of overhead and lots of employees.

Since 1996, I ran this business from home. I have a small,
relatively modest office now, and it's 2X or 3X the size I
really need.

It's true that you can work your tail end off and make a
zillion dollars on a launch. But it took 3-6 months of
hard labor before the launch and another 3-6 months AFTER
the launch.

That's nothing but a glorified job.

Every day there's a new Johnny-Come-Lately with glowing
screen caps blaring out massive numbers with some new
method. Now, apart from the questionable legalities of
what is often done, notice how these people also tend to
vanish off the face of the earth after a year or so.

I've been doing my "Amazing Formula" of online marketing
since 1998, and really before then on AOL and Compuserve
using my early beta methods of the Formula.

=======================================
Do You Want Out Of The Trap Of Having
To Trade Your Time For Dollars?
=======================================

Whether you have a "real" job or your home business IS a
job, sucking up all your time, I'm the only person I know
who has proven my "Amazing Formula" for personal freedom,
income and success over time works -- because I've been
LIVING IT since before many "gurus" even knew about
Internet marketing.

Gosh, some of them were 12 years old when I started doing
this full time.

Here are my 7 steps to get out of the time for dollars
trap:

1. You're either at the top of the food chain or the
bottom.

I've been teaching and preaching this since 1998 and
before. See, you either own your own products, software
programs, iphone apps, membership sites and intellectual
property that OTHERS sell.

Or you sell products FOR others.

I'm probably the ONLY person who consistently for years
and years has steadfastly advocated that you get on the
side of the coin where you're the one with the products
that OTHERS sell.

It's cost me money in some ways to teach and preach this.
Why?

Because many of my top affiliates "got it" and went on to
become famous gurus in their own right. In the past, my
top affiliates have included Russ Brunson, Ewen Chia, Mike
Mertz, Kevin Wilke and Matt Gill, Jim Edwards, Yanik
Silver -- and many others.

Now obviously, while I'd LIKE to take credit for their
success, I can't. But I'd like to think that consistently
hammering home my theme over and over of create and sell
your own products has had an influence.

I'm all for being an affiliate to learn the Internet
marketing game. But at some point, you need to climb the
food chain and be on top, not on bottom.

A lady the other day wrote my customer support and asked
what the credibility was behind Amazing Formula. How about
the fact that it was selling $200,000 a year+ before most
gurus were gurus.

I had to chuckle.

How about the fact that many of the top gurus were once my
top affiliates and affiliates for Amazing Formula?

Then on rare occasion someone will say, "Well, what's
Marlon done since Amazing Formula?" This doesn't happen
often. It's more like behind closed doors with a few
insecure, jealous wannabe gurus.

Uhhh, I guess they forget about creating a whole genre of
software with Push Button Letters. They forget I created
the 2-page web site model with Gimme My Money Now. They
forget I created the first product on how to create big
tickets (actiongrid.com).

They forget about our highly innovative Dashboard line,
including Marketing Dashboard, Product Dashboard, Design
Dashboard and Promo Dashboard.

I've innovated so many things in this industry I forget
about half of them. There are some people who think that
the ONLY marketers who are worth anything are those who do
big product launches. But your real players realize that a
LOT of those launches don't NET what they GROSS.

And if you're working your tail end off to DO the launch,
you're STILL in the time for dollars trap!

It's NOT how many people promote your offer.

It's NOT what you gross because after affiliate
commissions, product fulfillment, refunds and chargebacks,
that net often quickly diminishes.

It's NOT about bragging rights to the biggest launch.

It's about the lifestyle. Do you trade time for dollars or
products? Do you wear a watch or don't you?

I laugh about a lot of this stuff because it's so
blatantly obvious to me. You know, I'm at Starbucks
drinking ice tea, shopping at the mall, hanging out
reading in bookstores, talking to friends on the phone,
and doing other things I enjoy while they're slaving away
trying HARD to be this big celebrity.

That's what I call working hard for a living. It's a
well-paying job but still a job.

2. You either trade time for dollars or products

I don't care if your products are Facebook apps, iPhone
apps, membership sites, stuff you sell on ebay, ebooks,
cd's, dvd's, coaching programs, or physically delivered
products.

You still have to trade something for dollars OTHER than
your time.

3. If you're spending all your time selling other people's
products, then you're STILL trading your time for dollars.

Hardly anyone has the guts to be honest about this.
Because the moment you're honest about it, you cut your
own throat a bit.

Why? Because basically I'm telling my own resellers that
ultimately they're best served by creating their own
products and affiliate base. So I'm in the business of
making my affiliates very successful but at some point
they aren't my affiliates any longer.

So many people will gloss over this truth. I choose not
to.

4. Nothing happens until someone sells something

We're in the SALES business. Yes, we get our leads and
prospective buyers mostly on the Internet. Yes, parts of
it are automated. But at the end of the day, this is NOT
some highly complicated business.

We get or create products.

We create sales presentations that show people how it'll
benefit them if they trade their money for our products.

Then we encapsulate those sales presentations in Power
Point videos, podcasts, blog posts, teleseminars,
webinars, stage presentations or sales letters.

It's ALL a sales presentation or sales MESSAGE. Do you get
that? The SAME formula I taught in Amazing Formula back in
1998 or 1999 is the SAME formula that STILL sells like
crazy.

Only difference is, now you can do it in webinars, Youtube
videos, Ustream presentations, podcasts and so forth.

Or, in the case of a product launch, you post it
sequentially to a blog. But it's STILL the same basic
sales process and sequence.

It ALL boils down to a sales message.

And you know what? You'll find out there are ONLY 12 steps
to such a message. And it's easier, faster and simpler to
learn and do than you quite possibly think.

It's more PRACTICE than anything. And if there's any
bugaboo that holds people back in this business it's fear
of practicing at delivering a sales message because it
might not work. Then they'd feel like a failure!

That's got NOTHING to do with it.

If the sales message doesn't work, you change the message
and who you're delivering to. One or both. This isn't
rocket science!

Sheez. See, people have a huge VESTED interest in making
themselves and their processes out to be rocket science
because that substantiates big prices. Which is a great
sales tactic.

But the TRUTH is, you create and deliver sales messages
using a 12-step formula. It works or it doesn't work. If
it doesn't, you change or tweak it. Or find someone else
to deliver the message to.

Where? Wherever they hang out. That's where. You can quote
me on this bit of rocket science here:

You fish where the fish are.

If they don't bite, you change the bait. The message. I
make this HUGELY clear in Amazing Formula. Some people
don't get that. A few. Not a lot. But a few people think
it needs to be all rocket science and stuff with 45,000
flow charts that are really super duper impressive.

Surely it can't be as simple as a 12-step formula, can it?

This is not a complicated business. People make this thing
complex to get people to spend more money. Which isn't a
bad sales tactic. But let's get real here.

We find or create products.

We create sale messages.

We then DELIVER those sales messages via:

a. Email
b. Teleseminars
c. Webinars
d. Sales letters
e. Blog posts
f. Online videos
g. DVD's
h. Power Point
presentations
i. Ustream events
j. 1-on-1 "strategy" sessions

But do I need some whole new sales message because I'm
delivering it via a teleseminar vs. posting it in chunks
on my blog or delivering it in a PDF or series of online
videos?

It's the SAME message!

The delivery vehicle changes. But 90% or more of that
message is the same.

This business is ALL about the sales message.  It's funny that
some people reading this right this very minute will realize
how far they've strayed from the truth.

How they've been sent on a goose chase by people who have a
vested interested in making things complex.

And the question pops into their mind, "How did Marlon freakin'
Sanders find his way back into my life?"

And the answer is that I'm a truth teller.

The answer is that I speak the essence.

We sell things.

We sell things via sales messages.

There's a 12-step proven formula for such messages.

But the delivery changes.

5. Therefore, you need to get good at crafting sales
messages

This is one of the "elephants in the room" you won't hear
a lot of "gurus" talk about. Why? Because most people are
a little bit uncomfortable with or intimidated by the idea
of creating a "sales" message.

I'd rather do blog posts. I'd rather do a webinar. I'd
rather have some automated dealeo that somehow sells
people.

Yes, you CAN automate it. But you STILL have to craft and
create that sales message BEFORE you automate the delivery
OF the message. Do you get that?

Why don't more "gurus" tell you the truth: Internet
marketing is all about selling stuff. It's all about
creating messages that give people reasons to spend their
money and buy stuff?

It cracks me up that people get all pissed off at "gurus"
for selling stuff. What do you THINK they're going to do?
It's ALL about sales.

And if your guru doesn't know how to sell something, you
better find a new guru.

6. Remember that all the real gurus died in World World II

My mentor is Lew Williams. He was personally trained by
one of the greatest old time copywriters Thomas Hall who
Gary Halbert said was also his mentor. I don't know if
Gary ever met Thomas but I do know he read his direct mail
guides.

Lew worked for Thomas and was trained by him. Thomas Hall
sold seminars and consulting for $5,000 and $10,000 way
back in the 50's or 60's.

Lew produced the first seminar E. Joseph Cossman ever
spoke at.

Anyway, Lew taught me from day one that all the real gurus
died in World War II. Robert Collier. Claude Hopkins.
Thomas Hall. John Caples.

These were the real gurus. The real teachers. My friend,
they're all dead and gone. The word "guru" simply means
teacher. We all are a teacher to someone else at some
point in time. That makes us all gurus.

Never put someone else on such a high pedestal that you
think they have some magical powers you don't. They do ONE
thing better than you do:

Convince other people to give them money. A lot of money.

And this IS a skill you can learn. Yes, there ARE secrets
to it. There ARE tricks. But it's NOT something you can't
learn.

7. The single biggest secret of online marketing is simply
learning by doing

You learn to sell by selling. You create or craft a sales
message. You find a way to deliver that message to a
target audience.

If they don't respond, do you cry in your milk, go on
Twitter and bitch at Perry Belcher or whoever your guru
is? Do you go on a forum and proclaim that all the gurus
are lying to you and that Internet marketing doesn't work?

Do you go on blog posts and complain how you're broke and
can you please have the next magical product as a freebie?

NO! You simply craft a new what?

Sales message.

And you see if you can find a way to deliver it to a
little more targeted audience. To a greater percentage of
your target buyers.

You can even TALK to your potential buyers and ASK them
about the sales message. Does it communicate to them or
not?

The legendary Gary Halbert used to say that you knew you
had a BAD sales letter if people complimented you on it.

You knew you had a GREAT sales letter if after reading it
to someone they asked how they could buy that product.

Compliments on your blog, sales letters and web sites mean
NOTHING. The ONLY votes that count are sales.

Now, make no mistake. Over the years I HAVE learned new things
and secrets.  For example, EVERYONE teaches my 12-step formula
for creating sales messages.  But they regurgitate it. They don't
have the ability to create formulas from scratch.

I've created new formulas that make it even faster, simpler and
easier to create sales messages that work.

There ARE new ways to deliver sales messages and putting these in
your arsenal can haul in lots of sales.

There ARE new types of products you can create that have greater
perceived value and are easier to get more bux for.

So this business is dynamic, changing and growing.  I was the FIRST
person to create a product on using Amazon Kindle to get business.
And that just KEEPS growing as they innovate new versions.

This is a great and exciting time to be involved in Internet
marketing.  Just understand WHAT the Game really is and don't let
people pull the wool over your eyes and make it something it's not.

How do you STOP working hard for a living?

You trade products for dollars instead of time.  And you get really
good at selling them using automated systems to DELIVER your well-
crafted sales message.

Years ago the late, great Joe Karbo wrote:  The wisest man I ever
met told me something I'll never forget.  Most people are too busy
earning a living to make any money.

I hope you don't wait too long to discover how true that is. And
how to escape the TRAP and get on the path to freedom.  I don't
consider myself a guru but a guide to light the path and show the
way.

If we see clearly, it is because we stand on the shoulders of the
true gurus. Giants like E. Joseph Cossman, Jerry Buchanan, Thomas
Hall, Gary Halbert, Robert Collier, Dean Dax Duvall, Harvey Brody
and many others I don't have time to mention.  There are even
people like Sheila Danzig and Michael Enlow not to mention Corey
Rudl that we owe more to than almost anyone knows.  I'd add my pal
in there Jonathan Mizel who wrote the first newsletter in print
about online marketing.

If we see clearly today....

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Cheat Sheet For "Now So Newbie" and "Wannabes"

noreply@blogger.com (Glenda Lange) — Sat, 06 Jun 2009 09:45:00 +0000

Subtitle:  How to go from where you are to the next level
where the going gets good

By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

If you haven't snagged it yet, I have a freebie guide for
newbies at:

http://www.TurboProfits.com/tracking/go.php?c=5_30_newbie

I refer you to that because today's article is NOT for you.
It's for people who have gone beyond the newbie stage and want
to go the next level and the next level beyond that.

Yesterday on Twitter, Karen asked if I could produce a
guide for "not so newbies" and "wannabes." I'm going to
assume you know the basics of building websites, blogs,
market research, optins & aweber, SEO and Social Media.

But you're struggling to get by and working 10-12 hours a
day. Your biggest problem is building a stable, consistent
income.

Let's dive right in:

1. Get really comfortable with producing products and
getting them out the door.

You need to get this down to a checklist. About everything
you need to know is in ProductDashboard.com. But you still
have to DO that process over and over.

When I was a kid, I loved to go to the skate rink. Now,
before you could learn to backwards skate (which was the
really cool thing to do), you had to learn to forward
skate.

And until you're comfortable going around the rink
forward, you're not advised to start working on backwards
skating.

Same way in marketing. Getting products created is
something you should do like breathing. Get comfortable
with it.

2. There are several ways to get products out the door.
Find one or two that work for you.

You can interview people over the phone, transcribe the
interviews and create audio and pdf compilations.

You can do webinars and record them.

You can create Power Point presentations and record audio
with them.

You can write ebooks (don't attempt this unless you're a
fast writer).

3. Master Camtasia, Camstudio or Screen Flow.

These are what you use to record your screen in concert
with audio. Screen Flow works on Macs. Camstudio and
Camtasia are for use on PC's. Camstudio is a freebie
download.

That's right, if you're too broke to spit, you can STILL
create products with Camstudio. Or just do audio
interviews.

4. Get confident

Dan Kennedy is fond of repeating the saying that "in the
land of the blind, the one-eyed man is king."

If you need a dose of good ol' fashioned self confidence,
try listening to Anthony Robbins.

5. You gotta write or talk

There are only two choices here -- either you write or you
talk. If you write, you can always hire someone to turn
your written words into audio and video. If you do audio
or video, you can have it transcribed.

6. Now, once you get comfortable producing products, learn
to SELL them.

If the word "sell," is a potty mouth word for you, the
reframe it as learning to create messages that make people
WANT to buy. Or "helping people make sound buying
decisions."

This is a different learning curve. You've got to get
comfortable learning to sell stuff. You can sell via sales
letters, webinars, teleseminars or podcasts. But sell you
must.

Let me point out something here. These are the things most
newbies focus on: Building websites, blogs, market
research, optins & aweber, SEO and Social Media.

These are all ways to get TRAFFIC to your web site. And
most newbies START as affiliate marketers. And that's a
good thing. You need to know how to get traffic.

But notice there's nothing in that list about learning to
SELL. See, building web sites and blogs and researching
the market, those things all involve NOT selling. They are
just fun little things you piddle around doing on your
computer.

And they're good things to do no doubt.

But do you get paid for building web sites or setting up
Aweber? Do you get paid for building blogs?

As a matter of fact, you don't.

No one gets paid unless and until someone buys something.
In the end, that goes for Adsense clicks also. Because no
one pays for clicks in the long run unless someone buys at
the end of the day.

I do NOT recommend you build your business around adsense.
I recommend you build your business around learning to
SELL STUFF online. That's where the bux are.

Stated differently, the money is in learning to help
people buy now and not later. And learning how to craft
messages that give people really good decisions to want to
do that now.

7. Realize that your time as an affiliate, before you
create your own products, is best spent learning to sell.

Learn to get people on your list then invite them to a
teleseminar or webinar where you pitch a product. Learn to
write great "pre-sell" pages. Have someone interview you
about an idea and then subtly pitch one of your affiliate
products as you talk.

8. The money is learning how to sell

I'm famous for creating the saying, "The Money Is In The
List." I said that in Amazing Formula back in 1998 or
whenever it was. But you've got to learn to SELL to your
list.

That means learning to write emails that sell. Learning to
write words on a page that gets people to buy.

9. Realize that selling is NOT a dirty word.

Some people associate negative things to the word "sell."
If that's you, then realize now that what you're really
doing is helping people make a sound buying decision.

When we use the word "sell," what we're really talking
about is explaining why the value in a product is greater
than the money someone has in their pocket. An why it's in
their best interest to trade that stack of money for the
product today and not next week, month or year.

10. If you learn how to create products and how to sell
but you don't have anyone on your list to email, you still
aren't there yet.

So one of the things you'll want to do is create small
reports, videos, newsletters, pdf's or webinars that you
can offer people as a freebie in exchange for joining your
email list.

If you don't know how to do this, I refer you to
promodashboard.com as a resource.

11. Learn to split test

The way you increase the number of people who join your
email list when they visit your web page and then the
number of people who buy from your presell, sales letter,
audio interview, teleseminar or webinar is by learning to
split test.

You test one sales approach or sales message vs. another
one. And you see which works best.

12. Get really comfortable with writing and sending out
emails

At this point you know how to create products and sell
them. You need to get in the habit of writing emails to
your list at least several times a week, if not daily.

Learn to write subject lines that get your emails opened.
Learn to write and format emails. Learn to create your
tracking links, so you can see what people click on and
how many people buy.

13. Create your automated follow up sales machine

Now you have products to promote, you know how to sell
them, and you know how to send out emails.

Now take the webinars, teleseminars, emails, blog posts,
podcasts, interviews, and pdf's that have worked BEST and
load 'em up in a sequence in your autoresponder, so that
every new subscriber gets a pre-planned sequence of
offers.

Be sure you use your tracking links.

14. Calculate the value of a new list member

Once you have this follow up sequence, you can figure out
how much a new subscriber to your list is worth after 30
days. Now you know how much you can spend to buy traffic.

15. Ramp up your traffic

You can pay people to write articles for you. You can pay
ppc ads. You can buy banners. Once you know the value of a
new subscriber after 90 days, you know how much you can
afford to get that subscriber.

16. Ramp up your affiliate promotions

Once you've mastered your sales machine and have a healthy
worth for every new list member, ramp up your affiliate
recruiting. Now you can go to affiliates and say that
every click they send you should be worth $X.

If you need help setting up your affiliate systems, I've
laid out my whole system at affiliatedashboard.com. If you
have a really lucrative sales process, the affiliates will
come because you're paying their bills for them every time
they send you a click.

17. Learn to sell by speaking

If you haven't already started doing teleseminars and
webinars to pitch larger ticket products, now is the time
to learn.

You're going to need larger ticket back end sales and this
is how you get them. Once you learn to pitch on
teleseminars and webinars, you'll be ready to hit the
speaking circuit.

Bundle up your products into a bigger ticket you can sell.
Or create a series of teleseminars or webinars with high
value. Learn to sell big tickets.

18. Hit the speaking circuit

Now that you have a bigger ticket product that you know
you can sell because you've done it over and over on many
teleseminars and webinars, you're ready to hit the
speaking circuit. It's easy to get speaking slots once
people know you can sell from the stage and aren't boring.

If you've been practicing your webinars and teleseminars,
you've learned how NOT to be boring. If this is a
challenge, join a Toastmasters group.

19. Handling bumps along the way

You're going to run into problems, glitches and obstacles
along the way. Get used to it. That's part of business.

Learn to hire talent and outsource on elance, rentacoder
and the other sites. Find a "go to" technical person to
assist you. Find a "go to" graphics person who can do the
graphics for your web sites.

Struggling with technical things shouldn't be your focus.
Learning to create and sell products should be.

For the record, the money is NOT in the details. The money
is in the list an in learning how to sell. Or, if you
prefer, learning how to get people to buy stuff that's in
their own best interest to buy.

Selling stuff is what pays your bills.

People think they're getting into the web site building
business. It sounds sexy and exciting. It is. But make no
mistake.

What puts large chunks of dollars in your bank account is
selling stuff, whether it's your own products or someone
else's. But eventually, you need to learn to create and
sell your OWN products, webinars, podcasts, seminars and
teleseminars.

20. How to overcome mistakes

Let's say you screw up or make mistakes. So? You thought
you were God? Only God is God. Everyone else makes
mistakes and screws up.

How do you overcome mistakes?

You sell enough stuff and big enough ticket stuff that it
doesn't matter. You create a sales machine, so you have
the room to make mistakes and not suffer.

21. How to find the time

You may say, "But how do I find the time for all of this?"

If you use webinars or teleseminars as the basis for your
product creation, it doesn't take that long.

If you learn to interview people in your products, so that
part or all of the content is theirs, it doesn't take that
long.

You've got to focus on what pays your bills -- learning to
create sales messages that get people to buy then getting
those sales messages in front of the right people.

22. How to get traffic

One of the perennial questions is, "How do I get traffic
to my web site?"

This usually means you're still in the "web site creation"
model. The idea is that your job is to "build web sites."
And somehow by building or assembling lots of web sites,
your bills will get paid. That's OK for newbies just
getting started. You can pay a few bills that way.

But you've been there and done that or you wouldn't be
reading this. So let's get real. You get paid when someone
buys something. Plain and simple.

Getting thousands of people to your web site makes you
zilch.

Would you rather have 1,000 visitors who do NOT buy or ONE
who buys? I'll take the one who buys.

The BEST traffic bar none comes from your affiliates.
Chances are, you've been sucked into the idea of being
someone else's affiliate. And I love affiliates. Affiliate
marketing is a GREAT way to get started in this business.

But the best traffic comes from affiliates. And affiliates
send traffic to the offers that get the most bux per
click. And the secret to getting most bux per click is
split testing and learning to craft super powerful sales
messages.

Nothing happens until someone buys.

And no one buys until someone sells.

Here are your best traffic sources:

a. Getting affiliates to promote your products

b. Article traffic

c. Ezine traffic (from buying ads in ezines)

d. organic seo

e. ppc

f. banners

g. cpa traffic

We could debate the order of some of the above. But you
can write or get written and submit dozens of articles a
week and get traffic that way. You can buy ads.

Here's the thing: It ALL works and pays your bills as long
as you have a SALES MACHINE that follows up and gets
people to buy over and over and over again.

Without a sales machine, not much above will work. As long
as you write the articles yourself, article marketing
will. If you have a sales machine, it ALL works.

23. The bottom line

The thing that separates the newbie from the next level up
is the willingness to create and the willingness to sell.

"But Marlon, what about all these stories of people who
just have these automated systems for building web sites
that magically make bank?"

Here is what I think:

a. It sounds good in theory

A lot of these people give you 2 or 3 examples of sites
they created in a few hours that bring in $30-$100 a day.
But they don't tell you they had to create 10 or 20 to
find those.

The same thing for those super big Adwords campaigns that
make your eyes bug out. They don't tell you they created
100 to find that 1 to give you as an example.

b. The person has a very high skill level

I've seen people who actually DO this. And they have a
very high skill level that few people could match. If
you're a genius, a lot of doors open up to you.

I prefer teaching methods that are within the realm of
realism for someone who is less than genius.

c. The person skews the truth

The pitch doesn't necessarily lie but it omits key facts.

d. The System isn't evergreen and will be "broken" in 6
months or a year.

If you want to build a solid business that will be around
5-10 years later like I've done, learn how to get people
on a list and get 'em to buy stuff.

I'm thinking about doing a new 6-week course that elaborates
on all the above. It would be teleseminars, videos and a
webinar or two for $300 to $500.  I need 12 serious people
to do it.

Post to my blog if you're 100% sure you'd be 1 of the 12:
http://www.marlonsnews.com/?p=262

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy."

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
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