Glint Advertising

Storing data on Dropbox? Think again and then rethink again…

noreply@blogger.com (Glint Advertising) — Wed, 06 Jul 2011 16:22:00 +0000

Who says no one reads the fine print anymore? Dropbox currently sent an e-mail to customers with updated terms and conditions to their clients. Within these revisions it said,

"By submitting your stuff to the Services, you grant us (and those we work with to provide the Services) worldwide, non-exclusive, royalty-free, sublicenseable rights to use, copy, distribute, prepare derivative works (such as translations or format conversions) of, perform, or publicly display that stuff to the extent reasonably necessary for the Service."

With a lot of creative agencies using Dropbox as a way to transfer files among employees, this definitely caused an uproar. But do not be scared, after the immense disapproval, Dropbox quickly revised their Terms and Conditions to save their millions of loyal followers. It now states,

"You retain ownership to your stuff. You are also solely responsible for your conduct, the content of your files and folders, and your communications with others while using the Services.

We sometimes need your permission to do what you ask us to do with your stuff (for example, hosting, making public, or sharing your files). By submitting your stuff to the Services, you grant us (and those we work with to provide the Services) worldwide, non-exclusive, royalty-free, sublicenseable rights to use, copy, distribute, prepare derivative works (such as translations or format conversions) of, perform, or publicly display that stuff to the extent reasonably necessary for the Service. This license is solely to enable us to technically administer, display, and operate the Services. You must ensure you have the rights you need to grant us that permission."

Dropbox's intention was to merely cut the legal lingo out to make it more understandable to their everyday user. But it seems that they cut out too much, this simple miss-wording of their terms and conditions could cost them many customers. This is the reason why the use of copy/technical writers AND editors is crucial to releasing pertinent information into the public.

The Roy Rogers Museum has closed its doors for good.

noreply@blogger.com (Glint Advertising) — Thu, 23 Jun 2011 17:42:00 +0000

A time in History, never to be seen again, but what a ride it was. HAPPY TRAILS TO YOU!

The Roy Rogers Museum in Branson , MO has closed its doors forever. The contents of the museum were sold at a public auction. Roy Rogers told his son, if the museum ever operates at a loss, close it and sell the contents. He complied.

Here is a partial listing of some of the items that were sold at auction:
1. Roy 's 1964 Bonneville sold for $254,500, it was estimated to sell between 100 and 150 thousand dollars.

2. His script book from the January 14,1953 episode of This Is Your Life sold for $10,000 (est. $800-$1,000).

3. A collection of signed baseballs (Pete Rose, Duke Snyder and other greats) sold for $3,750.

4. A collection of signed bats (Yogi Berra, Enos Slaughter, Bob Feller, and others) sold for $2,750.

5. Trigger's saddle and bridle sold for $386,500 (est. 100-150 K).

6. One of many of Roy 's shirts sold for $16,250 and one of his many cowboy hats sold for $17,500.

7. One set of boot spurs sold for $10,625. (He never used a set of spurs on Trigger).

8. A life size shooting gallery sold for $27,500.

9. Various chandeliers sold from $6,875 to $20,000. Very unique and artistic in their western style.

10. A signed photograph by Don Larsen taken during his perfect game in the world series against the Dodgers on Oct. 8, 1953, along with a signed baseball to Roy from Don, sold for $2,500.

11. Two fabulous limited edition BB guns in their original boxes with numerous photos of Roy, Dale, Gabby, and Pat sold for $3,750.

12. A collection of memorabilia from his shows entertaining the troops in Vietnam sold for $938. I never knew he was there. His flight jacket sold for $7,500.

13. His set of dinner ware plates and silverware sold for $11,875. The

14. Bible they used at the dinner table every night sold for $8,750.

15. One of several of his guitars sold for $27,500.

16. Nellybelle sold for $116,500.

17. A fabulous painting of Roy , Dale, Pat, Buttermilk, Trigger, and Bullet sold for $10,625.

18. One of several sets of movie posters sold for $18,750.

19. A black and white photograph of Gene Autry with a touching inscription from Gene to Roy sold for $17,500.

20. A Republic Productions Poster bearing many autographs of the people that played in Roy 's movies sold for $11,875.

21. Dale's horse, Buttermilk (whose history is very interesting) sold below the presale estimate for $25,000. (est. 30-40 K).

22. Bullet sold for $35,000 (est. 10-15 K). He was their real pet.

23. Dale's parade saddle, estimated to sell between 20-30 K, sold for $104,500.

24. One of many pairs of Roy 's boots sold for $21,250.

25. Trigger sold for $266,500.

26. Do you remember the 1938 movie The Adventures of Robinhood, with Errol Flynn and Olivia de Havilland? Well Olivia rode Trigger in that movie. Trigger was bred on a farm co-owned by Bing Crosby. Roy bought Trigger on a time payment plan for $2,500. Roy and Trigger made 188 movies together. Trigger even out did Bob Hope by winning an Oscar in the movie Son of Paleface in 1953.

It is extremely sad to see this era lost forever. These were the great heroes of our childhood, and they did teach us right from wrong, and how to have and show respect for each other and the animals that share this earth.

So it's good-bye to Roy and Dale, Gene and Hoppy, The Lone Ranger and Tonto. Farewell to Sky King and Superman and Sgt. Friday. Thanks to Capt.. Kangaroo, Mr. Rogers and Capt. Noah and all those people whose lives touched ours, and made them better.

It was a great ride through childhood. HAPPY TRAILS MY FRIENDS.

How is your presidential candidate campaigning?

noreply@blogger.com (Glint Advertising) — Thu, 23 Jun 2011 15:41:00 +0000

It all started back in 1992, when the first campaign e-mail was sent out. Candidates are finding the internet is the most cost efficient advertising medium to spread the word to the greatest amount of people. They have now embraced Google AdWord campaigns, facebook ads, blogs, and more. But the 2012 elections will take the publicity on the internet to the next level.

Now don't get us wrong, these upcoming presidential candidates will still be out there shaking hands and kissing babies. But these presidential candidates know that every baby they kiss and every hand they shake could end up on the internet. Here are some trends you will see:

Reputation Management: Making sure that they look like an angel to the world wide web. This includes responding to posts that are negative toward their campaign, making sure inappropriate content does not leak out (i.e. Anthony Weiner), and also making sure that there is enough positive feedback in the web to balance the negative.
Advertising through video streaming: With more and more people disconnecting their cable and watching videos and television through the internet. You will not only see campaign advertisements for television, but also shorter versions for the web. Many companies will sponsor a show to get advertisement spots on streaming television shows. The advantage is interactivity, once the ad has played you are able to allow the viewer to click a link to your website to learn more.
Blogging: People are now starting to look more towards blogs to find the truth about campaign platforms. This is because the bloggers are generally not paid, and give more honest non-biased information. It is also quicker to spread word and less expensive than putting on the press or airing on television.

The presidential candidates will need to be at the top of their game in 2012 with the ability to reach the largest amount of voters with only a click of a button. Let us know how you feel about the upcoming presidential campaigns...

Getting The Most Out of Your Website

noreply@blogger.com (Glint Advertising) — Thu, 09 Jun 2011 19:36:00 +0000

As you bask in the glory of a newly launched website created by Glint Advertising, you might ask yourself, now what? Having your website fully optimized in the backend code is only the start of creating perfect Search Engine Optimization (SEO) rankings.

Let's start off with a little background on SEO. Your SEO ranking determines your list placement when people search for websites. You have two types of placements: Organic and Paid. We will focus on how you can improve your SEO through organic placement (which means you don't have to spend any money!)

Website Graffiti: Know someone who owns a website? Have them post a link on their website to your website in exchange for putting them on your "partners" page. The more relevant their site is to your industry, the better. The more incoming links to your website, the higher web crawlers will calculate your site being relevant.

Keep the website updated: Having an active website cues web crawlers to search your website more often. You can accomplish this by a simple blog. Post articles relevant to your industry or recaps of recent events that your company has attended. (P.S. This article along with the rest of our blog is not only for your enjoyment, but also our SEO). Don't forget to use your tags, this will help categorize your article for search engines.

Google Analytics: Register your site with Google Analytics. This will give you an in depth analysis of the activity of your website (Number of visitors, pages viewed, and even where they came from.) For example, you may see a lot of people are visiting your "About Us." Buff this page up by adding links to other pages in your website. People view websites differently, where one person sees a link another may not. It is always good to give your users a variety of ways to access the different pages within your site.

These are only a few things you can do to help with your SEO. If you would like more suggestions, give us a call, (817) 616-0320. We will gladly analyze your website and inform you on how we can help improve your Search Engine Optimization.

Battle of the Browsers.

noreply@blogger.com (Glint Advertising) — Tue, 26 Apr 2011 20:18:00 +0000

Do you ever browse websites and wonder – Why does this website look so different in different browsers? Or why does your technologically advanced child keep insisting that you upgrade to one of the new fancy-shmancy web browsers such as, Google Chrome or Firefox? As Google Chrome, Firefox, and Internet Explorer battle it out to to be the top contender on the desktops of internet users today, we explore the issue and what Glint Advertising recommends using as your home base for internet browsing.

Top Recommendation:
Firefox. All three browser's were recently put to the test with Firefox 4 coming out on top for speediness, memory usage and security. The advantage Firefox has with both chrome and Internet explorer, is that it has embraced the coming of HTML 5.

2nd recommendation:
Google Chrome, Chrome is the new shiny object of today's browser, of course gaining popularity so quickly because it was developed by the all-powerful google search engine. A lot of research was done to develop this web browser. The outcome became a browser that was very intuitive to use. Chrome could be also referred to as the "Apple" of Internet Browsers.

3rd recommendation:
Internet Explorer 9, While IE is still the most popularly used web browser today (mainly because it has the advantage of being pre-installed on every PC), it is the last on our recommendations for web browsers. IE is notorious for security issues and crashing. You would think that after 9 versions of IE, that these problems would fade.

And there you have it, what Glint thinks about the competition of the most popular web browsers today. If we have struck your interest and you would like to try one of these browsers, they are are all downloadable for free. GOOGLE IT:)

Agencies Get Into the V.C. Business, But Why?

noreply@blogger.com (Glint Advertising) — Wed, 20 Apr 2011 22:05:00 +0000

As noted in the article below, posted by Adweek, our business society often over simplifies it's approach to venture capitalism, mergers or acquisitions by trying to categorize everything in a "general" area. Sometimes, and often with agencies, investing or acquiring other firms (as Glint has done in the past) is a tactic to solidify your place in the market and give a better offering to your clients. This was noted at the bottom of the article by the individuals involved in the outlined cases.

ADWEEK REPORT: "Venture capital has again become a pretty cool gig—cooler, in fact, than advertising. Which may explain why in recent months, an influx of agencies has wandered into the risky business of investing in media startups.

There’s the recently launched Rockfish Brand Ventures and Redscout Ventures. Consigliere, started last year by former Deutsch Inc. chief strategy officer Mike Duda and Phoenix Suns star Steve Nash, is marketing a $20 million fund. Last month Kirshenbaum Bond Senecal + Partners launched KBS+P Ventures. Bartle Bogle Hegarty is raising $16 million through its newly formed Black Sheep Fund. And Method Inc. is rounding up $30 million for Method Ventures.

Media coverage of the trend paints the move as a win-win: startups get funds and agencies get to say they’re at the forefront of innovation. Everything, and everyone, is cool.

Except as any venture capitalist will tell you, investing is not that easy. Even though the strategies and structures of these new venture arms are widely varied, none mirror a traditional venture firm, and for that reason, none expect venture-like returns. And that’s where things get tricky. "I don't think we've ever seen a case where all those investments were primarily motivated by money," says Chris Yeh, marketing vp for PBworks.

The idea of relationship capital, or buying access to innovative technology (and possibly new clients), creates a conflict that’s manifested in the structure of the fund. Agencies with outside investment need to consider fiduciary duties to limited partners ahead of potential benefits for their agencies. Meanwhile, agencies investing from their balance sheet haven’t necessarily hired dedicated investment professionals to conduct due diligence on new deals.

Rockfish and KBS+P Ventures plan to invest capital from their parent companies’ balance sheets, so their limited partners are, essentially, themselves. If their efforts ultimately lose money, the failure could technically be written off as a marketing cost—these are, after all, only small, seed stage investments. But the approach of "connection first, returns second" is a far cry from the competitive world of Sand Hill Road, where a break-even performing venture fund often means game over for its managers.

Rockfish Ventures Chief Marketing Officer Dave Knox says his fund doesn’t have a specific goal for internal rates of return or hold time. "We don't have LPs to answer to other than ourselves. We're doing this to be better for our partners and clients," he says.

Sentiment toward returns at KBS +P Ventures was similar. "We can sacrifice IRR to make sure we're on point with things our clients will find most interesting," says Darren Herman, the venture arm's managing director." Written by Erin Griffith.

We think it sounds like a lot of calculated risks to make the bottom line a little stronger while being proactive toward engaging new tactics. Isn't this how great brands and companies are built. It's time our industry reporters become a little more "open" with their vision. Venture Capitalism, just like advertising, is not what it used to be. Both have become much broader in scope of offering.

Breakfast with the Rear Admiral

noreply@blogger.com (Glint Advertising) — Tue, 19 Apr 2011 15:53:00 +0000

April marks the 100th anniversary of Naval aviation and the Fort Worth business community rallied to hear more over a breakfast event hosted by the Combined Area Councils of the Fort Worth Chamber of Commerce. Chair of the North Area Council Board and President of Glint Advertising, Craig Lloyd, attended the event and couldn't say enough about the humble inspiration delivered by speaker, Rear Admiral John "Chris" Sadler, Commander, Naval Air Force Reserve.

Events like this help open the eyes to a variety of lives, industries and careers that you may not touch on a daily basis. It brings us great comfort to know we have military leadership that is strong, experienced and recognizes the contributions and combined efforts of those operating in civilian life.

In addition, the stories shared by Rear Admiral Sadler were quite interesting and gave the audience good reason to start the day with a chuckle and smile. It's a good reminder that our military although strong, decisive and stern, also come with great personality.

To learn more about this event or upcoming events with the Fort Worth Chamber, visit www.fortworthchamber.com or call Glint Advertising President and Board Member, Craig Lloyd at 817-616-0320.

Women Influencing Business

noreply@blogger.com (Glint Advertising) — Wed, 06 Apr 2011 17:26:00 +0000

"It's not often you find yourself surrounded by strong and empowered business people who also overwhelmingly make the business man feel like a minority," said Craig Lloyd, President of Glint Advertising. At a recent event held by "Women Influencing Business," a group of the Fort Worth Chamber of Commerce, our fearless leader was not only one of a handful of men in the room, but one of many influential business people. Included in the audience was mayoral candidate Betsy Price, Cynthia Sadler with Frost Bank (incoming Chair), Julie Hunter (outgoing Chair), and program speaker Col. Kim Olson, USAF (retired), among others.

This event was especially close to our hearts since "Grace After Fire," who's Executive Director is Kim Olson, is also a client of Glint. This event identified significant milestones that have been achieved by women, was inspirational and brought light to issues that women still face today. "It was a great event and helped reinforce that the work we provide for our non-profit partners makes significant impact," said Lloyd. This was confirmed by the emotional response after viewing the premier of the Grace After Fire video that Glint produced in addition to contributions made after the event.

To learn more about Grace After Fire, visit www.graceafterfire.org and discover how you can help our women veterans. Visit www.glintadv.com, or call 817-616-0320 to learn why our non-profit partners like us and the services we provide. Featured in the photo above, Marilyn Gilbert, Executive Vice President, Fort Worth Chamber of Commerce; Cynthia Sadler, Chair, Women Influencing Business and Craig Lloyd, President, Glint Advertising.

Join us for some fun!

noreply@blogger.com (Glint Advertising) — Sat, 05 Mar 2011 14:58:00 +0000

We all work hard and rarely, hardly work, right? Glint is taking this to heart and has gone back to the core of our culture, work hard and play hard. Our recent bowling adventure brought our team together for an afternoon of camaraderie and fun.

The winning comment from the afternoon, "I didn't come in last!" said agency President, Craig Lloyd. A strong, focused finish moved him out of last position with a one pin advantage over Vice President, Patty Marshall. We don't need to go into details on the total pin counts of all the participants, however, it is fair to say there was controversy over the final score.

Feeling like all you do is work hard? Take a break and join us for a late afternoon get together and discover how taking a break for fun can make you more focused and refreshed.

Send us note on one of our interactive outlets at www.glintadv.com, facebook.com/glintadvertising or twitter.com/glintadv and tell us what you like to do and when you'd like to do it with us.

A good time was had by all!

noreply@blogger.com (Glint Advertising) — Sun, 20 Feb 2011 10:45:00 +0000

You'll often find us looking for any excuse to "costume" up and Open Channels Group, a PR firm in Fort Worth, Texas, indulged us with the opportunity to do just that. Their annual client event was nothing short of fantastic, and as you can see, Glint's President, Craig Lloyd, willingly participated in adorning a new look.

"It's great to celebrate the success of a local business that shows growth, produces great work and has a good time along the way. We also find comfort in the fact that the same standards we apply at Glint, are also applied within other companies." said Lloyd.

We hope all businesses can discover a good balance between success and fun. As our business continues to grow we have been fortunate to connect, partner and befriend some of the best organizations around. Let's work hard, play hard and enjoy our friends, family and community along the way.

To learn more about Glint Advertising, visit us online at www.glintadv.com or follow us at facebook.com/glint advertising.

Sir Richard Branson, Virgin America Comes To Fort Worth

noreply@blogger.com (Glint Advertising) — Thu, 09 Dec 2010 15:57:00 +0000

On the afternoon of Wednesday, December 1, a plane touched down on the tarmac at DFW International Airport which bore witness to an unusual and spectacular display. Beside the runway stood several of Cowtown’s iconic longhorns, accompanied by a virtual “Who’s Who” of local leaders, including Fort Worth Mayor Mike Moncrief, American Airlines CEO, David Cush, and Fort Worth Chamber President and CEO, Bill Thornton, to name a few.

The exuberance marked the celebration of two monumental achievements: the first being the inauguration of domestic flights offered by Virgin America out of DFW Airport, and the second being the arrival of the eccentric Virgin CEO, Sir Richard Branson, himself. Not long after, champagne corks were sent flying as attendees enjoyed the red carpet experience in true Virgin fashion.

The following morning, Glint’s own Craig Lloyd, President, and Ryan Cormier, Interactive Director, had the distinct pleasure of meeting Sir Richard in person, while enjoying an early morning Bloody Mary… “Virgin,” of course! Following the reception, Sir Richard took to stage to participate in a forum moderated by none other than the Fort Worth Star-Telegram’s own Gary Wortel, President and Publisher.

Virgin America will initially offer two direct flights from DFW to California: one to Los Angeles, and the other to San Francisco. Branson said in the forum that Virgin hopes to add additional flights in the coming years in order to provide increased competition to other airlines, thus lowering prices across the board for consumers. “Competition is good,” Branson said.

Virgin’s presence at DFW Airport further strengthens the international hub’s prowess as one of the top airport’s in the nation. Of the $48 billion generated annually by airports operating in Texas, DFW International Airport accounts for one-third, or $16 billion of that each year. The introduction of Virgin America to DFW’s capabilities will only strengthen DFW’s position as one of the best in the business.

Glint President Appointed To Northwest Metroport Chamber Board

noreply@blogger.com (Glint Advertising) — Wed, 03 Nov 2010 20:13:00 +0000

We are proud to announce that our President, Craig Lloyd, has been appointed to the 2011 Northwest Metroport Chamber of Commerce Board. Craig was chosen to serve alongside nine other directors for a two-year term with the Chamber. Here is what our fearless leader had to say about this great achievement:

“Being appointed to the board to help guide the direction of the Northwest Metroport Chamber is a true honor. At Glint, we strive to be leaders in both our industry and the local community, which is why we hold positions like this in such high regard.

I can only hope that my contributions are as significant as those who have served before me. It's exciting to know I will be surrounded by a group of my peers that are accomplished, energetic, educated, and believe in making local business and community a priority.

To be partnered with such a great Chamber and well-respected businesses affirms my belief that Glint is truly on the right path. I greatly appreciate this opportunity, and will strive to make a positive impact and give a unique point of view on all of the important issues that will be tasked to the board.”

To learn more about the Northwest Metroport Chamber of Commerce, visit them on the web at www.nwmetroportchamber.org. For more information about Glint Advertising, visit our website at www.glintadv.com.

HEB CHAMBER CHILI COOKOFF

noreply@blogger.com (Glint Advertising) — Tue, 26 Oct 2010 21:16:00 +0000

The Glint team, minus an unfortunately ill Patty Marshall, had a great time at the 2010 HEB Chamber of Commerce Chili Cookoff! Our "KISS the cook" theme was a big hit, and we had a blast interacting with other Chamber members. No two chili recipes were the same at the event, which made for quite a delicious evening, as the Glint team made the rounds to test out the competition.

In the end, our chili won "Mildest and Smoothest" - an honor we are extremely proud of! We would like to extend our thanks to the HEB Chamber for putting on such a wonderful event, as well all of the sponsors and volunteers who contributed their time and resources to make the event such a success. We look forward to participating again next year!

The crew holding down table #11!

Jamie and Jessica are all smiles after our ribbon was awarded!

Craig showing off his "intense face."

Trinity River Vision Update

noreply@blogger.com (Glint Advertising) — Wed, 20 Oct 2010 20:30:00 +0000

The Fort Worth Chamber of Commerce North Area Council Chair, Craig Lloyd (left), brought J.D. Granger, executive director of the Trinity River Vision Authority (right), out to River Ranch to give updates and highlights on the "Master Plan" for the Trinity River and its 88 miles of developments. The program also included a documentary of the model and its future vision. Click here to see the documentary. To see more photos from the luncheon, visit here.

This was a great event and to see the actual footprint of the entire TRV project was extremely exciting. The city of Fort Worth is truly setting a standard that many cities will only dream to duplicate. This standard speaks volumes for the citizens, local businesses and leaders of Fort Worth. Glint Advertising is proud to be supported by the Fort Worth business community.

To learn more about the TRV project visit www.trinityrivervision.org and sign up for the newsletter. To discover Glint's commitment to community and our partnerships with local business, visit us online at www.glintadv.com or give us a call at 817-616-0320.

Simple Social Media Tools With Big Impact

noreply@blogger.com (Glint Advertising) — Tue, 12 Oct 2010 18:43:00 +0000

In the fast-paced world of social media, brands often find themselves in a “sink-or-swim” situation when it comes to effectively managing accounts. Luckily, savvy third-party services arise almost daily, acting as life preservers for all those who feel like they are drowning in the ocean that is social media.

We could spend countless hours (and blog posts) outlining and reviewing every social media aggregator out there, but out of respect for your time – and ours – we will delve into just two today, which are great for any social media skill level, from beginner to expert: HootSuite and TweetDeck.

HootSuite (hootsuite.com)
This is a great, all-encompassing tool for managing your brand’s social networks. Perhaps the greatest benefit that HootSuite has for brands is its team workflow functionality. With HootSuite, you can assemble teams of social media managers, all of whom will be capable of monitoring and contributing to content across your brand’s social platforms. When assembling a team to handle your accounts, keep in mind that your social media efforts are only as good as the person/people handling them. Do yourself a favor and check to make sure your team is knowledgeable and experienced before you grant them access to your accounts.

Additionally, HootSuite has a plethora of functions that can take much of the stress of social media out of the equation. With HootSuite, you can monitor just about every type of social media account in one place. You can even customize its interface to show you only what you want to see. Here is how HootSuite can help your brand:

• Manage your brand’s followers, as well as who you are following
• Instantly post to any or all of your accounts with the click of a button
• Save messages as drafts for later or schedule posts to go out later
• Easily search for conversations about your brand across multiple platforms
• Customize URLs and analytics for tracking
• Upload and share files instantly
• Easily customize, maneuver and organize columns & accounts

TweetDeck (tweetdeck.com)
TweetDeck is great for social media managers on the go. Not only does it work great on Mac, PC or Linux, you can also download the TweetDeck app on your iPhone, iPod Touch and Android (currently still in Beta). For those of you who tend to stay on the move day in and day out, you know how handy mobile apps can be for staying on top of communications!

In addition to its clean, functional interface, TweetDeck boasts many of the same great features and functions as HootSuite. The following are just some of the ways that TweetDeck can help your brand:

• Manage your brand’s followers, as well as who you are following
• Instantly post to any or all of your accounts with the click of a button
• Schedule posts to go out later
• Easily search for conversations about your brand across multiple platforms
• Customize URLs and analytics for tracking
• Upload and share files instantly
• Easily customize, maneuver and organize columns & accounts

There are certainly a litany of functions and features that each of these applications offer users that we haven’t covered here, but we don’t want to get too technical this go around. If you have any questions about HootSuite or TweetDeck and how you might be able to use them to better manage your brand’s social media efforts, feel free to drop us a line here and we’ll get back to you. Even better yet, leave us a comment on this post!

Taste of Tarrant has new logo, venue

noreply@blogger.com (Glint Advertising) — Thu, 07 Oct 2010 21:01:00 +0000

We're honored that the Fort Worth Chamber of Commerce has entrusted Glint Advertising to create a logo and awareness materials for the "Taste of Tarrant." A new look and venue in the historic Stockyards is a testament to the popularity of this event.

Join us in the Stockyards Oct. 28 for a Business After Hours on steroids! 20+ restaurants will compete in the "Taste of Tarrant," with free samples of their delicious fare. Silent Auction, live music and other fun will also be served.

Learn more about this event and the Fort Worth Chamber of Commerce by visiting www.fortworthchamber.com or give them a call at 817.336.2491. We're glad to help such a great organization. To see additional work we've provided to help companies gain exposure, visit us online at www.glintadv.com and take a look at our portfolio.

Run benefits Community Storehouse

noreply@blogger.com (Glint Advertising) — Thu, 23 Sep 2010 16:59:00 +0000

Runners laced up and hit the road for Run in the Dark, a Keller event benefiting Community Storehouse.

A 1-mile fun run began at 7 p.m. Saturday, Sept. 18, at Keller Town Hall, with a 5K run not far behind at 7:45 p.m.

As in previous years, this year's 11th annual event benefited Community Storehouse, a nonprofit organization established in 1982 to provide children living in Northwest and Keller school districts with basic needs.

Those include food, medical care, clothing and educational supplies. This year's presenting sponsor was W.W. Grainger Inc., a supplier of maintenance, repair and operating products.

Gold sponsors were Image Plus Printing, the Fort Worth Star-Telegram and The Keller Citizen newspapers.

Bronze sponsors were Prosperity Bank, XTO Energy, TXU Energy and Glint Advertising.

Community Storehouse helps over 200 families with children each month, according to its website. More information can be found at www.communitystorehouse.org.

Glint Advertising is proud to have supported "Run In The Dark" and "Community Storehouse" for the past 3 years. Celebrating an 11 year milestone is a testament to a great organization that supports a need that continues to grow.

As written by: The Fort Worth Star Telegram.

GLINT ADVERTISING APPOINTS NEW INTERACTIVE DIRECTOR

noreply@blogger.com (Glint Advertising) — Mon, 20 Sep 2010 23:21:00 +0000

Cormier To Handle Agency’s Interactive Duties

HURST (Sept. 20) — Glint Advertising, an advertising and marketing agency located minutes outside of Downtown Fort Worth, announced today that Ryan Cormier has been appointed Interactive Director for the agency, according to President Craig Lloyd.

The former Account Executive and Social Media Specialist will oversee all of Glint’s interactive projects, ranging from website design and development to search engine optimization, paid search campaigns and social media strategy and implementation.

“I could not be more thrilled to take on this new position,” said Cormier. “I am committed to formulating online strategies that complement and strengthen our traditional work, while also adding additional measurability for each client and their brand.”

This is the second major move that Glint has made this year in the online realm, which is estimated to account for $23.6 billion in marketing spending in 2010, according to Advertising Age (www.adage.com). In January, Glint announced its acquisition of a boutique web design firm out of Grapevine.

“You have to be nimble in the advertising industry,” said Patty Marshall, Vice President. “Having Ryan over our interactive department is a major value add to our clients, and further strengthens our services as an agency.”

For more information, visit www.glintadv.com, or call 817-616-0320.

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Founded in 2000, Glint Advertising was formed to develop relationships with its clients, not just generate business. Glint works exclusively with its clients to ensure that each client receives innovative, unique approaches to engage their audience.

Fort Worth's Sundance Square to be home to ESPN during Super Bowl XLV

noreply@blogger.com (Glint Advertising) — Wed, 21 Jul 2010 18:35:00 +0000

FORT WORTH, Texas (July 21, 2010) - Fort Worth Mayor Mike Moncrief and Ed Bass, developer of Sundance Square, announced today ESPN, Inc. has chosen downtown Fort Worth's Sundance Square as its production headquarters for Super Bowl XLV. More than 80 hours of ESPN television coverage, as well as ESPN Radio shows, and other related content across ESPN's multimedia platforms will be based out of Sundance Square. On-site telecasts will begin Monday, January 31, 2011 and all shows will be open for free public viewing.

"I cannot think of a better partner for Fort Worth than ESPN," said Mayor Mike Moncrief. "Super Bowl week is going to be very special for our citizens and ESPN will add to the excitement. We welcome the ESPN team into our family."

ESPN selected Sundance Square for its ability to showcase the historic Tarrant County Courthouse, skyscrapers and the notable settings in and around Sundance Square. ESPN will construct a large outdoor set in the Chisholm Trail lot at the heart of Sundance Square with Richard Haas' three-story trompe l'oeil The Chisholm Trail mural as the backdrop. A separate ESPN Radio set and a demonstration field will also be built in this area. Equipment and production trucks will sit adjacent to the Chisholm Trail lot on the parking lot near the Flying Saucer.

Some of ESPN's most popular programs will originate from Sundance Square throughout the week, including daily editions of Mike & Mike in the Morning, SportsCenter, NFL Live, a special three-hour edition of Sunday NFL Countdown on Super Bowl Sunday and more. Chris Berman, Mike Ditka, Tom Jackson, Ron Jaworski, Keyshawn Johnson, Suzy Kolber, Stuart Scott, Hannah Storm, Trey Wingo and Steve Young are among the many on-air commentators expected to be featured throughout Super Bowl week, along with top guests from the world of sports and entertainment. Program schedules will be released at a later date and all shows will be open for public viewing.

"This is one of the biggest broadcasting opportunities we have ever hosted," said Ed Bass, Sundance Square developer. "As the cultural heart of the city, Sundance Square offers the perfect location, availability of space, and built-in audience where ESPN can interact with our visitors. ESPN will benefit from this dynamic urban environment and Fort Worth will be showcased as a vibrant, authentic, and diverse city to millions of people across the country."

ESPN the Magazine has also chosen Fort Worth as the site for its annual NEXT event, one of Super Bowl week's top parties. ESPN the Magazine will announce the event venue later this year.

ESPN's Super Bowl week coverage from Fort Worth will be seen and heard across ESPN's many domestic networks - including in Spanish on ESPN Deportes - and available in more than 100 countries and territories via ESPN International. In addition, ESPN Radio 103.3, the wholly-owned ESPN property based in Dallas-Ft. Worth and one of 750 ESPN Radio affiliates nationwide, will broadcast from Sundance Square during the week.

"The city and business leaders from Fort Worth and Sundance Square have welcomed ESPN with open arms, and we are thrilled that our production headquarters, ESPN The Magazine's NEXT party and other related events will originate from this world-class destination throughout the week of Super Bowl XLV," said ESPN Executive Vice President John Skipper.

Super Bowl XLV will be held at Cowboys Stadium in Arlington, Texas on February 6, 2011.

Passing Of A Brand?

noreply@blogger.com (Glint Advertising) — Wed, 14 Jul 2010 15:50:00 +0000

George Steinbrenner's death means a lot of things to a lot of different people. It certainly has brought pain and anguish to his loved ones. It has Yankees players, executives and staff looking back and reflecting on the time they spent with one of baseball's most iconic leaders. It had fans, whether for or against him, observing a moment of silence in his honor at last night's All Star Game. One of the least talked about losses, however, is the loss of the personal brand attached to Mr. Steinbrenner.

What does it take to elevate one's personal brand to such great heights? First of all, it takes commitment. In this case, it was commitment to a game and, more specifically, to an organization. It was also a commitment to excellence: never accepting less than the best. Many people ridiculed and despised Mr. Steinbrenner and the Yankees for this unrelenting dedication to success. Others will don those iconic pinstripes their entire lives because of it. The bottom line: whether you love or hate the Yankees, you know who they are. This is due largely in part to George Steinbrenner.

Building such a salient personal brand also takes time. Steinbrenner purchased the Yankees with a group of investors in 1973 for a reported $10 million. He quickly became notorious for his rapid turnover of management and player personnel. It wasn't out of the ordinary for Steinbrenner to pay top dollar for a free agent, only to engage in public feuds with him shortly after. This certainly wasn't the best way to garner attention, but it was effective in keeping Steinbrenner and the Yankees in the headlines year after year. Before long, this behavior was expected - a brand was born.

Steinbrenner continued with these antics throughout his career, even receiving a lifetime ban from baseball in 1980 (he was reinstated in 1993). Along the way, however, he was wildly successful in winning championships. Many fans will argue that these championships were undeserved, as they came as a result of one of the most outlandish payrolls in baseball history. No matter how you look at it, though, the trophies and rings are still there.

So what does it take to create a personal brand so iconic and recognizable? Many of the same things it takes to create any successful brand: time, awareness and consistent delivery of an expected experience (or in this case, behavior). How then, you might ask, can Mr. Steinbrenner's personal brand mean such drastically different things to different people? After all, most people are divided between loving or loathing him. The answer is simple: no matter how hard you work to establish the brand that you wish to be remembered by, your true brand will always be at the discretion of the public.

Do Taglines Work?

noreply@blogger.com (Glint Advertising) — Mon, 07 Jun 2010 14:35:00 +0000

Every company hopes to create an advertising tagline for their product or service that stands the test of time, but, does every company really need one? The tagline immediately identifies, to a consumer, what a company believes and stands for. It is also the greatest extension of a brand in terms of memorability, sometimes the tagline becomes better known than the brand. This is where defining a tagline becomes important.

Well known brands are often the most successful on creating long-term and memorable taglines. After all, they are playing off the strength of the brand to help define their position in the market. For a small or mid-size business, implementing a strong tagline with the launch of their brand makes good sense. A good strong brand should always guide the consumer, not let the consumer guide them. Since these "smaller" companies are relatively unknown, the tagline also helps to immediately define the brand.

Philadelphia's N.W. Ayer & Son was behind one that may last, well, forever. Frances Gerety, a copywriter for the now-defunct agency, coined "A Diamond is Forever" in 1948 for Johannesburg, South Africa, diamond company DeBeers.

That memorable tagline and 24 others were among the best-ever advertising taglines as rated by a group of 10 CMOs and advertising experts. Many of the "best" taglines were created years, if not decades, ago when it was easier for advertisers to make a big splash. Engine USA CEO Martin Puris, a longtime ad executive and one of the tagline judges, has recalled that the tagline his former agency, Ammirati & Puris, created in 1971 for BMW--"The Ultimate Driving Machine"--was launched as part of an $800,000 magazine campaign.

Oregon-based athletic apparel manufacturer Nike in 1988 introduced a tagline that has since become the rallying cry for all athletes. Three simple words that would eventually hold great meaning: "Just Do It." Created by ad agency Wieden + Kennedy, the tagline, along with the Nike "swoosh," now represent Nike. The tagline was unique for its time in that it acknowledged that Nike products could only go so far--consumers first had to be ready to make the lifestyle changes athletic activity entails.

Sometimes the best tagline is one that tells you in no uncertain terms what the product does. Take, for instance, Mars' M&Ms chocolates. The company's famous "The milk chocolate melts in your mouth, not in your hand," slogan was created in 1954 by ad agency Bates & Co. As you might expect, M&Ms were, as advertised, a less messy chocolate treat than some of the others available on the market. This was especially attractive to families who didn't want to clean chocolate hand prints off their walls.

What makes taglines like the ones above so timeless? Sometimes, it's when a tagline can transcend generations and make a strong emotional connection. "Case in point: How often have you heard someone yelling in a cell phone, "Can you hear me now?!" They made their point and you got the connection. And, yes, it is a Verizon phone."

Our favorite, "Your brand, inspired." created by the award winning advertising agency, Glint. You can see more of the most memorable taglines ever created by clicking here.

We welcome your comments and look forward to helping our partners create inspired brands that transcend time. Visit us online at www.glintadv.com or call us at 817-616-0320 to learn more about our approach to taglines and branding.

Adapted from Forbes, Ken Bruno, 05.29.10, 10:00 AM EDT post.

Glint Grabs Gold

noreply@blogger.com (Glint Advertising) — Wed, 03 Mar 2010 19:20:00 +0000

On the evening of Saturday, February 27, we had the distinct pleasure of attending the 2010 ADDY Awards, hosted by the Fort Worth Chapter of the American Advertising Federation (www.adclubfw.org). The annual ADDY Awards show brings together the area's premier creative work, as well as a proverbial "who's who" of the local ad industry, to honor top designs.

The competition at this year's ADDYs was quite fierce, with an astounding 640 total entries from our district.

"It was a great year and we had a good, diverse selection of agencies," said Jason Parker, president of the American Advertising Federation - Fort Worth. "I'm really excited for the talent in the local market and how they're working through these tough times."

We are extremely proud to announce that Glint brought home our fair share of hardware this year, earning 5 awards in total: 2 gold and 3 bronze! Want to see the work that earned the recognition? Here you go:

ADDY GOLD

Shaken Baby Alliance, Public Service Poster

Shaken Baby Alliance, Public Service Card

ADDY BRONZE

Birdville Education Foundation, Logo

Caris Pregnancy Counseling & Resources, Website

www.caris.org

Community Storehouse, Public Service Poster

As you can see, we believe in giving back to the local community by supporting area non-profit organizations, as well as public service providers. Just knowing that we are making in difference in the lives of others is praise enough for our work, but we will never turn away the extra recognition!

As we move forward in 2010, we intend to build on the momentum we have gained since our January 1 merger with Caffeinated Studio. Our team is energized, and we are looking to create even more ADDY-caliber work for clients throughout the DFW area and the country. If you would like to find out more about how you can put Glint's unique brand of advertising to work for you, check us out online at www.glintadv.com, or call us at 817.616.0320 - ask for Ryan.

Into social media? We are too:

facebook.com/glintadvertising

twitter.com/glintadv

Check out our latest web designs!

noreply@blogger.com (Glint Advertising) — Mon, 01 Mar 2010 19:44:00 +0000

Glint is extremely proud to showcase our two latest web designs, launched on Friday. These two separate websites were created for our client, Abe Issa. Abe is a young entrepreneur who is rapidly making his mark in the Dallas Fort Worth real estate industry. A graduate of TCU, Abe attributes much of his success to his determination and education.

Abe came to Glint to create clean, professional websites for both his real estate company and his investment company. Our challenge was to create separate identities for both, but to tie the overall look and feel together seamlessly so as not to dilute Abe's brand in any way. We are extremely pleased with how the sites turned out:

www.abeissa.com

www.abeissarealestate.com

Please let us know what you think of our work!

Glint Earns Agency Of Record Status With A Major Contender

noreply@blogger.com (Glint Advertising) — Tue, 16 Feb 2010 19:32:00 +0000

We are proud to announce Glint is now the official Agency Of Record For Knockouts Haircuts For Men, a franchise organization considered by many to be one of the premier providers of men’s haircutting and grooming services in the country.

“Knockouts is proud and excited to announce Glint Advertising as our Agency of Record,” said Tom Friday, Knockouts CEO. “We are extremely selective in choosing our business partners. We only work with companies that understand our business, and that keep our best interest in mind. Glint does both.”

Knockouts has sold over 450 franchises, which will be popping up across the country, as well as the world, over the next few years. The media, including giants NBC, WFAA, The CW and CNBC, has heavily covered the organization. They have called Knockouts “a one-of-a-kind atmosphere for an overall exceptional experience,” and “a cool concept that integrates the best stylists with a unique and relaxing environment.”

Perhaps the best media summation of the Knockouts brand, however, is this: “Think Hooters, then think boxing, now there is Knockouts – the next level in men’s hairdressing.”

We are honored to be the Agency Of Record for such a highly touted organization. At Glint, our goal is, and has always been, to establish meaningful, mutually beneficial long-term relationships with our clients.

You can learn more about Knockouts at www.knockouts.net, as well as Glint at www.glintadv.com.

GLINT ADVERTISING & DESIGN EXPANDS STAFF THROUGH MERGER

noreply@blogger.com (Glint Advertising) — Thu, 28 Jan 2010 22:29:00 +0000

We are very excited to announce our three newest team members from Caffeinated Studio. Glint Advertising & Design welcomed three new team members this month as part of its recent merger with Caffeinated Studio, an interactive Web design agency out of Grapevine.

Trent Starnes, VP Business Development, Jessica Hillman, Graphic Designer, and Bethany Dubuc, Web Developer, have joined Glint after four years with Caffeinated Studio, which Starnes founded in 2005.

“We couldn’t be more thrilled to have Trent, Bethany and Jessica with us,” said Patty Marshall, VP Client Engagement, “There is so much new energy in our office, which is really translating into the work we are producing for our clients. This is going to be an exciting year at Glint!”

The expanded Glint team will create complete integrated marketing campaigns for new and existing clients throughout the Metroplex and across the country. “[Lloyd] and I recognized the unique opportunity to combine Glint’s award winning advertising with Caffeinated Studio’s edgy interactive approach during a time when many agencies and creative markets are perceived to be in decline,” Starnes said.

Founded in 2000, Glint Advertising & Design was formed to develop relationships with its clients, not just generate business. Glint works exclusively with its clients to ensure that each client receives innovative, unique approaches to engage their audience. To learn more about our recent merger, our new employees or the agency, visit us online at www.glintadv.com or call 817‐616‐0320.