[A Gospel-Planted Life]

This is the fifth in a series of blog posts called, “My Top Ten Mistakes in Ministry (That I Can Share Publicly.)” After many years of ministry experience as a church planter, pastor and seminary professor, I think I’ve finally learned that one of the best kept secrets to surviving well in the ministry is to stop making the same old mistakes that others (like me) have been making for decades. Instead, let’s all start making some brand new, bold, innovative and creative mistakes!

We began this series with an introduction called, “Ladies First” in which veteran church planter wife, Shari Thomas, addressed the tough topic, What I Wish I Had Known About Church Planting from the perspective of the church planter’s/pastor’s spouse. We then took a look at:

• Mistake #1 (these are in no intentional order) called, “Failing to Understand the Importance of How I Define Ministry Success.”
• Mistake #2 called, Managing My Time and Not Managing My Life
• Mistake #3: Not Understanding the Difference Between my Goals and Desires.

This time we’ll take a brief look at another common mistake church leaders make that I wish someone had told me about before I went into the ministry.

Mistake #4: Not Understanding the Difference Between Pursing the Grace of God and the God of Grace.

John Piper’s words still seem to be ringing in my ears after all these years: “Is God a means of grace in your life and ministry or is grace a means to God?” No one had ever asked me that kind of question before. In fact, it took me a while to even figure out what the question meant.

But when I finally understood it, I found myself wishing someone had dared to ask me that kind of penetrating, potentially life-changing question many years ago. Let me try to expound on this idea briefly.

The Ultimate Quest of Your Life & Ministry

In John 17:3 Jesus said, “And this is eternal life, that they may know Thee, the only true God, and Jesus Christ whom Thou hast sent.” Here we are meant to learn that God’s goal for our lives is not merely to serve him in faithful ministry but primarily to know him, to love him, to glorify him and enjoy him.

Think of this question again: “Is God made a means to grace in your ministry or is grace made a means to God?” To put the question differently, “Does the quest of your life and the passion of your ministry terminate on God? Knowing Him? Enjoying Him? Glorifying Him?

Or is God brought in beside all your planning, techniques and ministry strategies in hope that he might somehow be the means of a great outpouring of grace on your ministry and in your life?  The big idea here is that it makes a tremendous difference whether the ultimate quest of your life and ministry is the grace of God or the God of grace.

Using God to Solve Your Problems or Using Your Problems to Find God?

One of the most fundamental questions is whether you will place God or yourself at the center of your ministry. The practical benefits of a God-centered focus in life and ministry are far-reaching. Author Larry Crabb makes the point that a leader with this perspective stops trying to “use God to solve his problems”. Instead such a leader learns how to “use his problems to find God”.

A very common problem among church planters, missionaries, and pastors, is that we begin to see ourselves primarily as servants of God or soldiers of God. Unknowingly, over time, our view of God becomes primarily that of a Master or a Commander-in-Chief. And those pictures of God are biblical and true, but there is so much more to a truly biblical view of God.

In John 15 Jesus said, “You are my friends.” There is a sense in which that’s richer than merely being a slave or a soldier.  Then in 1John 3:1 we read these astonishing words, “See how great a love the Father has bestowed upon us, that we should be called children of God.”

Stop and think about this: more than being a “friend” of Christ, because you are now “in Christ” you are also considered by God to be His child—one who is now loved with the highest of all loves, a love previously reserved by the eternal Father for His one and only Son! There is no stronger love in all the cosmos (Eph 3:14-20).

In Ephesians 5 we see another graphic picture of a bride and a bridegroom—the picture of intimate lovers. As a church leader never allow the imagery of what has been called the “John 3:16 of the Old Testament” to leave your mind and heart: “The LORD your God is in your midst, a victorious warrior. He will exult over you with joy. He will be quiet in His love. He will rejoice over you with shouts of joy” (Zeph 3:17).  Here we have the Commander-in-Chief (the Victorious Warrior) rejoicing over you as His child with shouts of joy.

The Lord is our Commander-in-Chief, and we are called to be “good soldiers of Jesus Christ”, putting on and utilizing all the spiritual armor (Eph. 6) that is now ours in Christ.  He is also our Master and we are called to be His “servants” availing ourselves of all of His means of grace so we might be called “faithful” at the end of this race. But we must never forget He is also our Friend, our Father and our Lover (and so much more).

The reason having a proper view of God is so critically important in your life and ministry is because it is so easy to be unknowingly:

• Pursuing the Kingdom and not the King
• Pursuing the Truth of God and not the God of Truth
• Using God to solve your problems rather than using your problems to find God.

In other words, if you are not consciously fighting against it, you are at risk of falling prey to pursing the grace of God and not the God of grace.

Just before his death, Dr. Bill Bright, the founder of Campus Crusade spoke at Reformed Seminary in Orlando, Florida, where I’m on faculty (along with Steve Brown). He had a terminal respiratory disease. Many of us were told he might not live long enough to speak in chapel on the date he had been scheduled. So I’ll never forget watching this man of God being helped into the seminary chapel in a wheel chair with a oxygen tubes hooked under his nose. Here was without question one of the greatest visionary leaders of our generation. And he had come to preach to us as “a dying man to dying men”.

I found fascinating that the focus of his final message that morning was not on the importance of capturing a vision for reaching the world for Christ. That’s what I was expecting. But it was, to my surprise, a powerful message on the importance of capturing a vision for God in the fullness of all His attributes.

I’ll never forget Dr. Bright’s final challenge to us that day—to see God not merely as useful but instead to learn to see God primarily as beautiful.  It was just another way of saying, “Don’t merely pursue the grace of God. Pursue the God of grace”. I hope this helps you in that life-long process.

Steve Childers is the President & CEO of Global Church Advancement, an inter-denominational ministry that provides church planting training, consultations, and resources for church planters, pastors and missionaries throughout the world. Steve has trained Christian leaders from more than 50 countries (curriculum in five major global languages), representing over 200 denominations and mission agencies in 5 continents (& 5 languages). Steve is also an author, Professor of Practical Theology (since 1995) and the Director of the Doctoral program at Reformed Theological Seminary, in Orlando, Florida, where he teaches church planting, missions, evangelism and spiritual formation. To learn more about GCA:

• Browse the GCA Website: http://www.gca.cc
• Join the GCA Cause: http://bit.ly/X5bZC
• Follow GCA on Twitter: http://twitter.com/_gca
• Follow Steve on Twitter: http://twitter.com/stevechilders
• Check out upcoming GCA Events: http://gca.cc/Seminar_Overview.htm
• Support GCA: http://gca.cc/Support_GCA.htm
• Become a fan of GCA:

http://www.facebook.com/GlobalChurchAdvancement

Culture + Gospel + Church = Transformational ministry. #gca10

“Beneath the demographics of your community are the lifestyles that are an expression of beliefs.” -Bob Orner #gca10

Allender: If you don’t need the Gospel more than the people you are sharing it with, you ought not to be sharing it with them #gca10

Half of the fun of #gca10 has been meeting people. There are a lot of great people here!

Round 3. “who will pray with and for us?” #gca10

With Bob Orner thinking through the “whom” and “where” of church planting focus. #gca10

“If any of you should ask me for an epitome of the Christian religion, I should say that it is in one word — prayer.” C.H. Spurgeon #gca10

Dear Presbyterians who are (like me) into God using appointed means: prayer is one of them. Gospel effectiveness depends on it. #gca10

I’m really encouraged that my prayer life doesn’t always have to be as mediocre as it often is. Thankful for this session at #gca10

Church Planting: Using Technology and Social Media #gca10  Very informative and helpful.

It’s the beginning of another busy day of sessions at #gca10. Please pray with us and for us!

day 2. round 4. “developing a philosophy of ministry” #gca10

“The work of faithful evangelism is to identify with the world without losing your identity in Christ.” – Stott #gca10

Great training session on philosophy of ministry tailored to local context by a guy with lots of story-arc similarities as me. #gca10

Seminary student Casey Johnson shares his thoughts with us on last night’s Worship module taught by Jason Sears. http://bit.ly/bI5fk2 #gca10

“When you do church planting, you can’t blame the previous pastor for your church’s problems.” -Bob Orner // Humorous and humbling #gca10

Why do church planting anyway? #gca10 listening to this Guy right now

Hotel excitement. These are burglars posing as pizza marketers w/ fake flyers looking for unlocked doors http://twitpic.com/1039pu #gca10

Doing some hard thinking about ministry style contextualization led by a black pastor, Andre Rogers from Columbia. #gca10

Hilarious. There’s a white pastor’s wife in a cross-cultural church here. The black attendees call her the First Lady. #gca10

“Your first 20 people will dictate your next 100 people.” – Andre Rogers #gca10 //very-true church planting statement.

@andrerogers I’m not @RickWarren but I’m glad to follow you. Good word at #gca10

Looking at ministry models—how church ministries in a plant will work together—with Bob Orner. #gca10

Great lunch-time panel…#gca10

“Giving always comes back to forgiveness of sins and life eternal.” Fred Marsh #gca10

“Too often the church is composed of a consumer-driven clientele.” – Fred Marsh #gca10-

Benevolent and missions budget allocations do not keep pace with operational and building expenditures as churches grow. #gca10

“We have become obsessed with the Gospel to the rich & it is still hard for a rich man to enter the Kingdom” Fred Marsh #gca10

“I’m firmly convinced that God calls the church to bless the poor. It’s still hard for the rich to enter heaven.” – MNA $$ guru #gca10

Really enjoying my first conference experience at #gca10. Meeting with Ted Powers and @ARStager in 10.

Just finishing up our last sessions of the day. Looking forward to Steve Brown tonight! #gca10

Listening to Dr. Steve Brown (Key Life) for the 1st time. Sounds like God. Topic is “3 Free Sins.” #gca10 http://twitpic.com/108asv

If pastors think their job is to keep their people from sin, then you are playing a sick game that will eat you alive. -Steve Brown #gca10

Steve Brown on pastors’ neurotic tendencies: if we don’t run to Jesus, he’ll break our legs and the Holy Spirit will carry us there. #gca10

Brown: I’m so screwed up I can hardly stand myself, and Jesus loves me, and he’ll love you too. #gca10 (via @PlantInBoston)#fb

gearing up to finish out the @_gca conference. ten sessions down; two to go. #gca10

Tools and diagrams are helpful, but it never works out the way you plan. Every church plant is a unique work of the Holy Spirit. #gca10

Ted Powers: Diff B/W Planter & Pastor: Planters gather those who are 2 be shepherded, Pastors Shepherd those who have been gathered. #gca10

Powers: Small Churches, 150 & Down are 1600 times more effective evangelistically than mega churches. #gca10

Most churches do not go beyond 200 because of the natural change from relationship to program driven #gca10

Powers: What is critical to a church plant is not only the people you attract and keep, but the people that move on. #gca10

A church is more than a bunch of people gathering for worship. A church is a biblical functioning community. – Ted Powers #gca10

Great truth frm #gca10 Lead people to have general conversations with unbelievers and they will eventually beg you to teach them how to do evangelism

Powers: the goal of church planting is not to get a church up and running. It is to reach people with the Gospel. #gca10

Notice how Jesus planted a church… 12 (Matt 4) > 72 (Luke 10) > 120 (Acts 1) > 3,000 (Acts 2) #gca10

Wishing I had attended #gca10 when it was #gca09… good stuff, lots to process

It’s amazing how a conference can both energize and drain you all at the same time! #gca10

@_gca serving in Africa, North & South America, Asia, Europe training men from 200 Denominations, 50 countries, 5 languages #gca10

Whether you realize it or not, you have a specific def. of personal success. It greatly affects your life…(LK 10:20)-Steve Childers #gca10

“Your joy in life must not be found in what you do for Him, but in who you are in Him” @stevechilders #gca10

“Jesus knew the time would come when his disciples would feel subject to the demons, not vice versa” Identity in Christ essential #gca10 #fb

It is THE best CP event/class/conference I have ever been to. It’s a bootcamp on gospel steroids. #gca10

Visionary church planters: what’s your vision for your marriage? For your family? – @stevechilders via his wife. #gca10

Church planters/pastors (every1 4 that matter) R in danger of offering to their “idol of success” their children, wife, time & sleep #gca10

“In repenting and rest you shall be saved; in quietness and in trust shall be your strength.” But you were unwilling. Is 30:15 #gca10

it’s one thing to start your ministry well; it’s another thing to finish it well. – @stevechilders #gca10

“Take a nap, REST! The Kingdom of God will go on. You may be surprised to find Jesus on his throne when you wake up.” @stevechilders #gca10

Sleep, sun, solitude, sabbath, sex, sweat, sustenance. Steve’s 7 S’s of success. Funny and true. #gca10

Differentiate between goals & desires. Desires you cannot control…goals you can. Work for goals, pray for desires. #gca10

Is God a means of grace in your life, or is grace a means to God? – @johnpiper via @stevechilders #gca10

“Don’t merely see God as useful, see Him as beautiful” – Bill Bright via @stevechilders #gca10

God will never really use you until you renounce your reliance & dependence upon God’s gifts & humbly rest only in God Himself #gca10

“God’s grace is like water, always flowing to the lowest place.” Puritan Statement #gca10

Church Planter & wife, like 2 people on a roller coaster: 1 puking over the side, the other hands in the air – roles can change daily #gca10

“Don’t let your living for tomorrow slay your living for today.” -Elisabeth Elliot via @stevechilders #gca10

(My wife) and I were just discussing the church plant, her comment: “I hope you have a green thumb!” me too, me too.

Welcome back to the real world–low in orlando 63, in boston 11 #gca10

The Success Syndrome

In the book Liberating Ministry from the Success Syndrome, R. Kent and Barbara Hughes share how they had to reorient their understanding of success before they were happy in the ministry.  Nobody wants to be a failure.  But the point here is that success ought to be measured according to the proper criteria.  Church planters are as prone as anyone else to measuring their effectiveness against unhealthy, counter-productive, and even dangerous benchmarks.  If your top goal as a church planter is to grow your church beyond 200 people – or even 50 – then you ought to be taking a step back and asking yourself why growth is important to you.  Statistics can be helpful in gauging the health of your church.  But real success ought to be measured according to God’s Word.

For example, look at what Jesus tells his disciples in Matthew 25:14-30 (“The Parable of the Talents”).  Even though one servant is trust with much and another with little, in the end they are each equally blessed.  Why?  Because each servant was faithful with what the master had given him.  Likewise with church planters.  The size of our churches are not indicative of our level of success.  Rather, according to Steve, we are successful in ministry by “faithfully pleasing God with the resources and responsibilities he has given [us].”

The Tyranny of the Urgent

Another source of trouble in the ministry can be all of the unexpected things that creep up and demand our time.  If we’re not careful we’ll find more and more of our days spent dealing with things according to their level of urgency and regardless of whether they align with our ministry vision.

The root of the problem here is that we all tend to deal first with the things that are right in front of us (urgent).  Instead of blindly following this approach, we should be mindful of our goals and do the things that serve them.  This won’t mean always saying no to urgent matters that come up.  But it does suggest that not all urgent matters are important.  Distinguishing these two factors allows us to more effectively prioritize our schedules.  Freeing ourselves from the tyranny of the urgent allows us to accept that our time is limited and that we cannot do everything that is asked of us.  Instead, you should focus on the things that are important.

The Main Thing

Once we have liberated ourselves from both the success syndrome and the tyranny of the urgent, we can more clearly consider who we serve and what He is asking of us.  Remember that it is God Himself – not church planters – who is building His church.  Our work, then, should be done in the kind of faith that allows us to trust Him.  This doesn’t mean we give up considering our vision, our Ministry Focus Group, or even our financial situation.  But it means that we trust God with those things and do our work in the faith that He is sovereign and controls the outcome.

Practically speaking, Steve suggests five things to help us “make the main thing the main thing”:

1. Understand the difference between your goals and desires. You have control over your goals.  You do not have control over your desires.  Learn to work towards your goals and pray for your desires.  For instance, you can make it a goal to share the Gospel will five people this week.  You can control that; so work toward it.  But to see five people come to faith this week … that’s a desire.  Be praying for that.
2. Pursue the God of grace, not the grace of God. To paraphrase John Piper, grace is a means to God, not vice versa.  Be humble enough to realize that you don’t love God as you ought, and ask for grace that you may love Him better.  Also keep in mind that the very purpose of your ministry is to connect people of the same God of grace.
3. Remember that the way up is the way down. Very often the solution to waking up a floundering ministry is to get to the heart of the minister’s pride and self-reliance.  This again is a very humbling experience.  Be honest where you have sinned and repent.
4. Also remember the priority of people over programs. Most gifted church planters are visionary when it comes to organizing a working ministry based on effective programs.  But those some men and women can also struggle not to let people get lost in the margins.  If your programs aren’t producing mature disciples, then you need to take another look at them.  A ministry that is perfect on paper is meaningless when people are not being effectively shepherded.
5. Process living versus product living. I’ve heard this stated alternately, “Life is a journey, not a destination.”  You’ll be a lot happier in the ministry if you’re not always focused on the next thing that you need to do – the next milestone you need to reach or program you need to implement.  The alternative is a life spent devoted to “the cult of the next thing.”

So what is “The Main Thing.”  It’s not the ministry.  The main thing is loving both God and people.

Here are some goals for church planters to set for themselves as they seek to formalize a financial plan:

1. Use your church planting plan in fund raising.  Some potential donors will want to know that you have your act together.  You should be able to explain your vision and mission to anyone who asks, including donors.  This is probably common sense to most of us, but it bears mentioning.
2. Determine your initial financial Financial Support Model.  This model will vary depending upon your denomination, whether you have a “parent” church, and a host of other factors.  Exhaust all of your options before you decide on a course of action.  For instance, you may consider a bi-vocational or “tent making” ministry early on.
3. Develop a financial budget for the next 2-3 years.  This is where the “rubber” of your Financial Support Model meets the “road” of your actual donor network and financial needs.  Thinking this far ahead will help you understand how realistic your vision is.  It will also show donors that you’re serious about seeing your church planting plan put to action.
4. Identify prospective donors.  Again, this is common sense.  If you’re going to be doing any amount of fund-raising, then you need to figure out who you are going to approach.  There will be some donors who are able to give a lot.  Others will be able to give less.  Everyone deserves your attention.  Keep in mind, though, that it’s not wrong to give large donors personal attention.  If you don’t do this, they may never understand the difference that their generosity can make.
5. Design a structured, personalized process for contacting and following up with donors.  Remember, your donors will be with you for many years.  Very generous donors will also want to know that their gift is making a difference.  So it’s imperative for church planters to be communicating with donors and telling them how their gifts are being used.
6. Develop the necessary policies for financial management and accountability.  Church planters have found themselves in hot water in the past because they were the sole parties responsible for making a myriad of financial decisions.  It’s in everyone’s best interest if some plan for management and accountability is put in place.  I know a church planter who has a whole financial team consisting of regular attenders helping him make important decisions.  That’s just one option.
7. While you need to have a detailed budget, it is generally unwise to make it public.  It’s too detailed for most donors.  Instead, let them know how much money you need to raise (excluding your core group).

One more thing: There are people out there who are blessed with wealth and a spirit of generosity who are looking to get involved in funding a ministry – one that they can get behind and in which they can believe.  Those people are the one’s to seek out.  You are not trying to persuade people to give against their wills.  The goal in fund-raising is to mobilize generous, godly people and to give them an opportunity to come beside you in ministry.

The church planter must help determine how these biblical purposes should come to expression in the unique Ministry Focus Group being served.  This means that one of a church planter’s tasks is to discover the stylistic expectations of his culture and, as appropriate, embrace them, adapt them, critique them, or reject them.  At the same time, we should be using our own stylistic decisions to serve the cause of the gospel.

A church planter from Ukraine shared a story with us about planting a church in the western part of that country.  The culture is more traditional there than in the east (which is near Russia).  Even though both areas can be broadly called “Ukrainian,” they have different needs.  A more traditional style of worship resonated with people in the western part of the country, while more contemporary services worked in the east.  On the other hand, in the west a contemporary service seemed disrespectful, while the east would have found a traditional service out of touch.  The different cultures necessitated different styles of worship.

So we need to adapt our style to the culture of our Ministry Focus Group.  The goal is “contextualization without compromise.”  Where this isn’t being done, we’re probably guilty of one of two errors.  The first is under adapting to the culture.  The root cause here is probably ethnocentrism.  We feel that our own style preferences are best and seek to impose those views upon our Ministry Focus Group.  The second error is over-adapting to the culture.  This is called syncretism, and involves embracing all of the style preferences of your Ministry Focus Group (including preferences that might hard your proclamation of the Gospel).

So how can we know what to embrace and what to reject when it comes to style?  The Lausanne Covenant has some helpful words: “Because man is God’s creature, some of his culture is rich in beauty and goodness.  Because he is fallen, all of it is tainted with sin and some of it is demonic.”  In other words, there are no easy answers here.  Church planters must be able to determine what stylistic elements they can pull from the culture in order to serve in the proclamation of the gospel.

Keeping the following points in mind can help us determine what styles to embrace:

1. Go where the wind is already blowing.  If there are already successful churches in the area you hope to reach, then find out what they’re doing right.  Don’t be afraid to “jump on the bandwagon” so long as those styles can be adapted to serve your Ministry Focus Group.
2. Choose ministry styles that serve your Ministry Purposes.  We’ve already discussed the importance of having a clearly defined set of purposes for your ministry.

One more tidbit that a veteran pastor shared with us during the conference session: “We should not be defined by what we are against, but what we are for.”  This doesn’t mean that we never critique culture.  It just means that we should be known for the cause we serve and not the things of which we disapprove.  Keeping this in mind will help us reach those who disagree with us with the gospel without compromising our integrity.

Before we can answer that question, we need to take another step back.  Why does any church – young or old – exist at all?  Put another way, what are the church’s priorities in ministry?  Answering these questions puts us well on our way understanding the purpose of church planting.

As I write this, GCA Director of Training Bob Orner is still teaching the Foundations module.  He began by giving us the biblical reasons for the church’s existence, based on Acts 2:42-47 (via the Redeemer Acts Curriculum).  Practically speaking, Bob gave us five reasons:

1. Worship & Prayer (v. 42).
2. Learning & Discipleship (v. 42).
3. Fellowship & Community (v. 42).
4. Outreach & Evangelism (v. 47).
5. Mercy & Social Concern (v. 44).

So a healthy church (biblically speaking) does not have the luxury of picking some of these and rejecting others.  Rather, it will balance these five things as it reaches out to its Ministry Focus Group.  This doesn’t mean that every healthy church will look the same.  Pastor’s and church planters should prioritize and emphasize the above purposes based on the following factors:

1. The unique gifts and ministry philosophy of the church planter.
2. The emphasis of the church’s core group or leadership team.
3. The unique needs of the Ministry Focus Group.

The end result is a ministry that is “serving out of strength.”  That is, the church both effectively balances and prioritizes the five ministry purposes and, at the same time, knows its own strengths and passions in order to do those things best.

With all of this in mind, the purpose of church planting in particular should be clear.  It’s to produce healthy churches.  Actually, it’s to produce more healthy churches.  Actually, it’s both.  And for church planters, keeping our purpose in mind helps us better understand how to move forward in our communities.

Last night’s worship session was very enlightening. Here’s some of the highlights I took from it:

1. Don’t let others determine your vision. What he meant by this was not that you shouldn’t figure out what style of worship would hit your target group, rather, once you have a vision in place, don’t let the people who don’t agree with the vision determine your vision. (In my words, “the vision’s not for sale”).

2. When planting a church, don’t look for the rock star to be your worship leader. Too often new churches look for the rock star in skinny jeans, white belt, hair product, etc. to fit the look and sound they desire, but they don’t really hire a worship leader. Look for someone who has vision for this ministry and a heart for the church. Here are five things to look for in a worship pastor.

i. Ability to play and sing.

ii. Relational/Pastoral

iii. Teammate with you. Someone you could go to the movies with. You must have his back.

iv. Musician. Find someone who is passionate about music. Don’t look for someone who learned the beginning of a couple Coldplay songs, look for someone who loves music.

v. A Learner. Someone who is constantly reading magazines, books, listening to new music, going to hear other musicians. Always wants to get better themselves.

3. Without giving the whole talk away, here’s one last thing: The Four Stages of Presbyterian Hand Raising. You’ll have to ask Jason about this yourself. Go hear him next time he teaches.

Thanks for sharing your thoughts, Casey!

I’ll be blogging my way through the “Foundations” track.  Because of the density of the material and the pace at which we’re moving through it, there’s just no way for me to cover everything.  So I’ll only be sharing one module with you today.  I’ll try to cover two on both Wednesday and Thursday.

Technology and Social Media

This session was presented by the duo of Tim Brister and Drew Goodmanson.  It’s actually not part of the “Foundations” track proper.  But it seemed like such a unique module that I couldn’t resist sharing it with you.  (And, of course, as a blogger I’m probably a little biased!)

Technology is changing.  It’s more immersive.  It’s all around us.  And if we want to reach the culture around us, we will have to learn to speak in their technological language.  In other words, the Church needs to be using all avenues of communication to share the gospel.  In America today, this means websites, Facebook, Twitter, and blogs just to name a few.

This doesn’t mean we should accept technology uncritically.  What it does mean is that we shouldn’t react against it per se.  We know that technology – and social media in particular – impacts the amount of time we spend directly interacting with one another.  So what we need is to have a theology of presence such that we can understand the positives and negatives of technology and its affect on relational intimacy.  Where this hasn’t been done, we have yet to fully comprehend our relationship with the gadgets that surround us.

With regard to social media, church planters need to understand that they have four audiences that they are trying to reach: non-Christians, new Christians, regular church-goers, and church leaders.  In some sense, it’s unrealistic to expect a one-size-fits-all approach to reach and inform all four of these groups.  So a good approach to a church’s online presence is going to be multi-faceted.  It just has to be.

The project of managing any organization’s online presence is called Internet Presence Management.  This involves first figuring out which online services are being used by the people you want to reach (be they an un-reached group that you want to evangelize, or the average attendee at your church).  There’s no doubt that there are a lot of options here: Facebook ads, clever domain names, and private member portals (e.g. the “unifyer” service) only scratch the surface.  It’s easy to get exhausted trying to consider all of the options.  I could feel a collective sigh of relief as Drew stressed that the goal isn’t to keep up with everything going on here.  Just find out where the people are that you want to reach online and do those things well.

If you’re willing to put in some time (or hire an expert), search engines make it possible to speak to people who you otherwise wouldn’t.  Instead of finding them, they might come into contact with your message on Google. Doing this well entails presenting your material in such a way that it will rank high in search engine results.  For example, a church in Orlando would do well to tailer their website such that it ranks highly (i.e. within the top five results) for someone searching “Orlando church.”  This process is called search engine optimization (SEO), and it’s a process best left to the experts.

Here are some interesting tidbits that Tim and Drew had to share. Traditionally, web site design has convinced almost no non-Christians to attend a particular church.  For Christians new to an area, on the other hand, the website has replaced an ad in the phone book as the first filter in determining what church to attend.  43 seconds is the average length of time that a visitor spends on a website.  That means that, if all of the important information on your website can’t be reached quickly, then visitors will simply move on.  Aside from the homepage, the most popular page visits tend to be “I’m new” pages.  Visitors will not come if your website is outdated (77% say this is somewhat to very important).

Talking with Tim and Drew after the session, it was clear that they do not support the use of all of this technology for its own sake.  Rather, they recognize that these are the media that people are using today to gain and share information.  As church planters, leaders and evangelists, who naturally want to seek the lost, we need to go where they are.  As it turns out, they’re online.  That being the case, the gospel needs to get online.  And it needs to “go viral.”

We’ll be updating this blog periodically over the course of the conference with lessons our attendees are learning from the trainers.  So be sure to check in with us over the course of the next few days.  Even if you couldn’t make the trip to Orlando, we want you to stay informed!

If you’re the type of person who is interested in statistics, the following might be of interest to you.  Here is who will be attending this years’ conference:

• Over 200 People
• 28 States
• 10 Countries
• 20 Denominations
• 23 Trainers

Even if you’re not down here with us, please feel free to keep in touch with us over the course of the conference.  You can always reach us at our Twitter and Facebook pages.

We’ll be sure to update you tonight on some of the things we learned today.  In the mean time, please be praying with us for everyone at this conference.  We hope people leave here feeling refreshed and with a renewed sense of focus and vision.

For the nations!