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	<title>Go East</title>
	
	<link>http://goeastdesign.com</link>
	<description>A Brand Building Firm</description>
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		<title>3M™ Tegaderm™ High Performance Foam Adhesive Dressing</title>
		<link>http://feedproxy.google.com/~r/GoEast/~3/VqK4lbooTFw/</link>
		<comments>http://goeastdesign.com/3m%e2%84%a2-tegaderm%e2%84%a2-high-performance-foam-adhesive-dressing/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 15:30:26 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[InteractiveWork]]></category>
		<category><![CDATA[WorkPortfolio]]></category>

		<guid isPermaLink="false">http://goeastdesign.com/?p=8517</guid>
		<description><![CDATA[E-blast 3M™ Tegaderm™ High Performance Foam Adhesive Dressing Product launch that accurately and positively positions 3M™ Tegaderm™ High Performance Foam Adhesive Dressing against competitive moisture-management dressings. E-blast 3M™ Tegaderm™ High Performance Foam Adhesive Dressing Product launch that accurately and positively positions 3M™ Tegaderm™ High Performance Foam Adhesive Dressing against competitive moisture-management dressings. Website Features and [...]]]></description>
			<content:encoded><![CDATA[<ul>
<li><a class="elGalLink" href="#" >E-blast</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/teg_hp_l_01.jpg" alt="" title="E-blast" width="500" height="500" class="alignnone size-full wp-image-8518" />
<div class="elContent">
<h2>3M<sup>™</sup> Tegaderm<sup>™</sup> High Performance Foam Adhesive Dressing</h2>
<h3>Product launch that accurately and positively positions 3M<sup>™</sup> Tegaderm<sup>™</sup> High Performance Foam Adhesive Dressing against competitive moisture-management dressings.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >E-blast</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/teg_hp_l_02.jpg" alt="" title="E-blast" width="500" height="500" class="alignnone size-full wp-image-8519" />
<div class="elContent">
<h2>3M<sup>™</sup> Tegaderm<sup>™</sup> High Performance Foam Adhesive Dressing</h2>
<h3>Product launch that accurately and positively positions 3M<sup>™</sup> Tegaderm<sup>™</sup> High Performance Foam Adhesive Dressing against competitive moisture-management dressings.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Website Features and Benefits Page</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/teg_hp_l_03.jpg" alt="" title="Website Features and Benefits Page" width="500" height="500" class="alignnone size-full wp-image-8520" />
<div class="elContent">
<h2>3M<sup>™</sup> Tegaderm<sup>™</sup> High Performance Foam Adhesive Dressing</h2>
<h3>Product launch that accurately and positively positions 3M<sup>™</sup> Tegaderm<sup>™</sup> High Performance Foam Adhesive Dressing against competitive moisture-management dressings.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Website Home Page</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/teg_hp_l_04.jpg" alt="" title="Website Home Page" width="500" height="500" class="alignnone size-full wp-image-8521" />
<div class="elContent">
<h2>3M<sup>™</sup> Tegaderm<sup>™</sup> High Performance Foam Adhesive Dressing</h2>
<h3>Product launch that accurately and positively positions 3M<sup>™</sup> Tegaderm<sup>™</sup> High Performance Foam Adhesive Dressing against competitive moisture-management dressings.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Brochure</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/teg_hp_l_05.jpg" alt="" title="Brochure" width="500" height="500" class="alignnone size-full wp-image-8522" />
<div class="elContent">
<h2>3M<sup>™</sup> Tegaderm<sup>™</sup> High Performance Foam Adhesive Dressing</h2>
<h3>Product launch that accurately and positively positions 3M<sup>™</sup> Tegaderm<sup>™</sup> High Performance Foam Adhesive Dressing against competitive moisture-management dressings.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Flyer</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/teg_hp_l_06.jpg" alt="" title="Flyer" width="500" height="500" class="alignnone size-full wp-image-8523" />
<div class="elContent">
<h2>3M<sup>™</sup> Tegaderm<sup>™</sup> High Performance Foam Adhesive Dressing</h2>
<h3>Product launch that accurately and positively positions 3M<sup>™</sup> Tegaderm<sup>™</sup> High Performance Foam Adhesive Dressing against competitive moisture-management dressings.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Flyer</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/teg_hp_l_07.jpg" alt="" title="Flyer" width="500" height="500" class="alignnone size-full wp-image-8524" />
<div class="elContent">
<h2>3M<sup>™</sup> Tegaderm<sup>™</sup> High Performance Foam Adhesive Dressing</h2>
<h3>Product launch that accurately and positively positions 3M<sup>™</sup> Tegaderm<sup>™</sup> High Performance Foam Adhesive Dressing against competitive moisture-management dressings.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Direct Mail</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/teg_hp_l_08.jpg" alt="" title="Direct Mail" width="500" height="500" class="alignnone size-full wp-image-8525" />
<div class="elContent">
<h2>3M<sup>™</sup> Tegaderm<sup>™</sup> High Performance Foam Adhesive Dressing</h2>
<h3>Product launch that accurately and positively positions 3M<sup>™</sup> Tegaderm<sup>™</sup> High Performance Foam Adhesive Dressing against competitive moisture-management dressings.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Video</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/teg_hp_l_09.jpg" alt="" title="Video" width="500" height="500" class="alignnone size-full wp-image-8526" />
<div class="elContent">
<h2>3M<sup>™</sup> Tegaderm<sup>™</sup> High Performance Foam Adhesive Dressing</h2>
<h3>Product launch that accurately and positively positions 3M<sup>™</sup> Tegaderm<sup>™</sup> High Performance Foam Adhesive Dressing against competitive moisture-management dressings.</h3>
</div>
</li>
</ul>
<img src="http://feeds.feedburner.com/~r/GoEast/~4/VqK4lbooTFw" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Go East Eye Opener: Millennials</title>
		<link>http://feedproxy.google.com/~r/GoEast/~3/fV002pGDl1U/</link>
		<comments>http://goeastdesign.com/go-east-eye-opener-millennials/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 21:40:50 +0000</pubDate>
		<dc:creator>Kate Wisser</dc:creator>
				<category><![CDATA[Our Blog]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Eye Opener]]></category>
		<category><![CDATA[Millennials]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[successful brands]]></category>

		<guid isPermaLink="false">http://goeastdesign.com/?p=8642</guid>
		<description><![CDATA[Terri Harmening, brand strategist at Go East, was the lead speaker of Go East’s January 26 Eye Opener seminar. She spoke about the importance of Millennials and the ways in which they are changing the marketing game. Harmening kicked off her presentation by explaining that many researchers assign different age ranges to Millennials. Go East [...]]]></description>
			<content:encoded><![CDATA[<p>Terri Harmening, brand strategist at Go East, was the lead speaker of Go East’s January 26 Eye Opener seminar. She spoke about the importance of Millennials and the ways in which they are changing the marketing game. Harmening kicked off her presentation by explaining that many researchers assign different age ranges to Millennials. Go East chose to go with Iconoculture’s definition: those born between 1979 and 1996 (currently ages 16-33). Millennials are also referred to as “trophy kids,” “digital natives” and “Gen Y.”</p>
<p>This group spans a wide range of life stages as well as ages, so Harmening advised when marketing to them it’s important to consider where they are in their life. Teenage Millennials obviously have very different views than Millennials who are parents.</p>
<p>As with any generation, history has shaped this generation’s values, and many of the recent major events, such as 9/11 and the recession, have influenced Millennials. They value relationships, especially the relationship they have with their parents. They are comfortable with technology of all kinds and they are the most educated of all generations. They have grown up in a multiracial society, so they don’t see diversity as anything that’s out of the norm and, finally, they are confident and therefore optimistic. “Confident,” “connected” and “open to change” are the three main descriptors for this generation.</p>
<p>Harmening shared this quote from Publisher’s Weekly: “Millennials are the most racially diverse and ideologically tolerant population the U.S. has ever known and the best networked group of humans in history. Believing that every consumer choice, every vote, every blog post and tweet matters, young people come of age expecting to be heard and to make change.”</p>
<p>Harmening wrapped up her presentation by providing five insights into how Millennials want to be viewed and how to best market to them:<br />
I’m a friend, not a consumer: Engage with me.<br />
I want to make a difference: Stand for core values.<br />
I like it all at once: Redefining integration.<br />
I’m in the driver’s seat: I want to express myself.<br />
I am savvy and get bored easily: Make it fun.</p>
<p>Go East’s next Eye Opener is scheduled for March 15. The topic is “Content Strategy: The Ins and Outs.” We will explain what content strategy is and how it can clarify, strengthen and energize your digital marketing efforts. For more information, contact <a href="mailto:kw&#105;s%73er%40g&#111;e&#97;st&#100;es&#105;%67&#110;&#46;%63&#111;%6d&#46;">&#107;w&#105;s&#115;er&#64;&#103;oeast&#100;es&#105;gn.com.</a></p>
<img src="http://feeds.feedburner.com/~r/GoEast/~4/fV002pGDl1U" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>3M Sterilization Assurance</title>
		<link>http://feedproxy.google.com/~r/GoEast/~3/G_Nhlh7O2FA/</link>
		<comments>http://goeastdesign.com/3m-sterilization-assurance/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 15:30:38 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[WorkPortfolio]]></category>

		<guid isPermaLink="false">http://goeastdesign.com/?p=8506</guid>
		<description><![CDATA[Print Advertisement 3M Sterilization Assurance Integrated campaign to regain market share and build brand loyalty with health-care providers by positioning 3M Sterilization Assurance as a leader in the sterilization-assurance industry. Print Advertisement 3M Sterilization Assurance Integrated campaign to regain market share and build brand loyalty with health-care providers by positioning 3M Sterilization Assurance as a [...]]]></description>
			<content:encoded><![CDATA[<ul>
<li><a class="elGalLink" href="#" >Print Advertisement</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/sterilization_l_01.jpg" alt="" title="Print Advertisement" width="500" height="500" class="alignnone size-full wp-image-8507" />
<div class="elContent">
<h2>3M Sterilization Assurance</h2>
<h3>Integrated campaign to regain market share and build brand loyalty with health-care providers by positioning 3M Sterilization Assurance as a leader in the sterilization-assurance industry.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Print Advertisement</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/sterilization_l_02.jpg" alt="" title="Print Advertisement" width="500" height="500" class="alignnone size-full wp-image-8508" />
<div class="elContent">
<h2>3M Sterilization Assurance</h2>
<h3>Integrated campaign to regain market share and build brand loyalty with health-care providers by positioning 3M Sterilization Assurance as a leader in the sterilization-assurance industry.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Print Advertisement</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/sterilization_l_03.jpg" alt="" title="Print Advertisement" width="500" height="500" class="alignnone size-full wp-image-8509" />
<div class="elContent">
<h2>3M Sterilization Assurance</h2>
<h3>Integrated campaign to regain market share and build brand loyalty with health-care providers by positioning 3M Sterilization Assurance as a leader in the sterilization-assurance industry.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Brochure</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/sterilization_l_04.jpg" alt="" title="Brochure" width="500" height="500" class="alignnone size-full wp-image-8510" />
<div class="elContent">
<h2>3M Sterilization Assurance</h2>
<h3>Integrated campaign to regain market share and build brand loyalty with health-care providers by positioning 3M Sterilization Assurance as a leader in the sterilization-assurance industry.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Website</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/sterilization_l_05.jpg" alt="" title="Website" width="500" height="500" class="alignnone size-full wp-image-8511" />
<div class="elContent">
<h2>3M Sterilization Assurance</h2>
<h3>Integrated campaign to regain market share and build brand loyalty with health-care providers by positioning 3M Sterilization Assurance as a leader in the sterilization-assurance industry.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Sell Sheet</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/sterilization_l_06.jpg" alt="" title="Sell Sheet" width="500" height="500" class="alignnone size-full wp-image-8512" />
<div class="elContent">
<h2>3M Sterilization Assurance</h2>
<h3>Integrated campaign to regain market share and build brand loyalty with health-care providers by positioning 3M Sterilization Assurance as a leader in the sterilization-assurance industry.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Sell Sheet</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/sterilization_l_07.jpg" alt="" title="Sell Sheet" width="500" height="500" class="alignnone size-full wp-image-8513" />
<div class="elContent">
<h2>3M Sterilization Assurance</h2>
<h3>Integrated campaign to regain market share and build brand loyalty with health-care providers by positioning 3M Sterilization Assurance as a leader in the sterilization-assurance industry.</h3>
</div>
</li>
</ul>
<img src="http://feeds.feedburner.com/~r/GoEast/~4/G_Nhlh7O2FA" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Go East Presents “Eye Opener” About Today’s Female Shopper</title>
		<link>http://feedproxy.google.com/~r/GoEast/~3/hnPNyW6j-CE/</link>
		<comments>http://goeastdesign.com/go-east-presents-eye-opener-about-todays-female-shopper/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 21:34:39 +0000</pubDate>
		<dc:creator>Paula Anderson</dc:creator>
				<category><![CDATA[Our Blog]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Eye Opener]]></category>
		<category><![CDATA[female shopper]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[successful brands]]></category>

		<guid isPermaLink="false">http://goeastdesign.com/?p=8632</guid>
		<description><![CDATA[Why do you need to understand the female shopper? Well, if you’re a retailer, the answer is easy. “Female retail shoppers make over 80 percent of buying decisions,” explained Terri Harmening, brand strategist at Go East. “To be a successful brand, you must understand what’s relevant to them.” Harmening and Go East retail strategist Laurie [...]]]></description>
			<content:encoded><![CDATA[<p>Why do you need to understand the female shopper? Well, if you’re a retailer, the answer is easy. “Female retail shoppers make over 80 percent of buying decisions,” explained Terri Harmening, brand strategist at Go East. “To be a successful brand, you must understand what’s relevant to them.” </p>
<p>Harmening and Go East retail strategist Laurie Langerud presented valuable information about the female shopper in the first of an ongoing series of “Eye Opener” seminars that Go East plans to present throughout 2012 and beyond. The seminar series is free and open to anyone interested in attending. </p>
<p>According to Harmening, successful brands do more than market to women. Why? Because it’s not about marketing; it’s about branding. And women don’t buy brands, they <em>join</em> them. Successful brands communicate to women by telling stories to them in ways that are relevant to them and their lives. Building brands is a relational thing and women, more than men, want a relationship with a brand. And the relationship between a brand and its female audience needs to be experiential and it needs to be two-way. </p>
<p>In essence, successful brands understand women. For example, they know that the people in women’s lives are a priority to them. They also know that women love to share with others, rely on other women’s opinions when they’re thinking about purchasing and want an opportunity to support causes they care about. Female shoppers say, “I want brands that speak to my heart, enhance my life, understand my priorities and express who I am.”</p>
<p>The more women feel that they can tell the world about themselves through your brand, the more loyal they will be to your brand. </p>
<p>A full house enjoyed this successful seminar. The next Eye Opener, “Millennials: How They’re Changing the Game,” takes place on January 26. For more information, contact <a href="mailto:k&#119;&#105;%73&#115;%65r&#64;&#103;o%65&#97;%73&#116;%64e&#115;i&#103;&#110;.&#99;o&#109;&#46;">kw&#105;&#115;&#115;&#101;&#114;&#64;g&#111;e&#97;st&#100;e&#115;ig&#110;.co&#109;&#46;</a></p>
<img src="http://feeds.feedburner.com/~r/GoEast/~4/hnPNyW6j-CE" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Scotchgard™ Vehicle Protection</title>
		<link>http://feedproxy.google.com/~r/GoEast/~3/Tn3GB1LuGBA/</link>
		<comments>http://goeastdesign.com/scotchgard%e2%84%a2-vehicle-protection/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 15:30:29 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[InteractiveWork]]></category>
		<category><![CDATA[WorkPortfolio]]></category>

		<guid isPermaLink="false">http://goeastdesign.com/?p=8479</guid>
		<description><![CDATA[Campaign Scotchgard™ Vehicle Protection Integrated campaign creating differentiation and gaining channel customers for the Scotchgard™ line of vehicle protection products in an aggressive environment. Video Scotchgard™ Vehicle Protection Integrated campaign creating differentiation and gaining channel customers for the Scotchgard™ line of vehicle protection products in an aggressive environment. Video Scotchgard™ Vehicle Protection Integrated campaign creating [...]]]></description>
			<content:encoded><![CDATA[<ul>
<li><a class="elGalLink" href="#" >Campaign</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/aad_l_01.jpg" alt="" title="Campaign" width="500" height="500" class="alignnone size-full wp-image-8480" />
<div class="elContent">
<h2>Scotchgard<sup>™</sup> Vehicle Protection</h2>
<h3>Integrated campaign creating differentiation and gaining channel customers for the Scotchgard<sup>™</sup> line of vehicle protection products in an aggressive environment.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Video</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/aad_l_02.jpg" alt="" title="Video" width="500" height="500" class="alignnone size-full wp-image-8481" />
<div class="elContent">
<h2>Scotchgard<sup>™</sup> Vehicle Protection</h2>
<h3>Integrated campaign creating differentiation and gaining channel customers for the Scotchgard<sup>™</sup> line of vehicle protection products in an aggressive environment.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Video</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/aad_l_03.jpg" alt="" title="Video" width="500" height="500" class="alignnone size-full wp-image-8482" />
<div class="elContent">
<h2>Scotchgard<sup>™</sup> Vehicle Protection</h2>
<h3>Integrated campaign creating differentiation and gaining channel customers for the Scotchgard<sup>™</sup> line of vehicle protection products in an aggressive environment.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Video</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/aad_l_04.jpg" alt="" title="Video" width="500" height="500" class="alignnone size-full wp-image-8483" />
<div class="elContent">
<h2>Scotchgard<sup>™</sup> Vehicle Protection</h2>
<h3>Integrated campaign creating differentiation and gaining channel customers for the Scotchgard<sup>™</sup> line of vehicle protection products in an aggressive environment.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Merchandising</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/aad_l_05.jpg" alt="" title="Merchandising" width="500" height="500" class="alignnone size-full wp-image-8484" />
<div class="elContent">
<h2>Scotchgard<sup>™</sup> Vehicle Protection</h2>
<h3>Integrated campaign creating differentiation and gaining channel customers for the Scotchgard<sup>™</sup> line of vehicle protection products in an aggressive environment.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Poster</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/aad_l_06.jpg" alt="" title="Poster" width="500" height="500" class="alignnone size-full wp-image-8485" />
<div class="elContent">
<h2>Scotchgard<sup>™</sup> Vehicle Protection</h2>
<h3>Integrated campaign creating differentiation and gaining channel customers for the Scotchgard<sup>™</sup> line of vehicle protection products in an aggressive environment.</h3>
</div>
</li>
</ul>
<img src="http://feeds.feedburner.com/~r/GoEast/~4/Tn3GB1LuGBA" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>O-Cel-O™ Sponges</title>
		<link>http://feedproxy.google.com/~r/GoEast/~3/hkOJYyIOa1g/</link>
		<comments>http://goeastdesign.com/o-cel-o%e2%84%a2-sponges/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 15:30:35 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[InteractiveWork]]></category>
		<category><![CDATA[WorkPortfolio]]></category>

		<guid isPermaLink="false">http://goeastdesign.com/?p=8472</guid>
		<description><![CDATA[Landing Page O-Cel-O™ Sponges Interactive campaign to grow O-Cel-O™ Brand business and create excitement through a partnership with Project Runway 2007 Season 4 winner, Christian Siriano. Entry Page O-Cel-O™ Sponges Interactive campaign to grow O-Cel-O™ Brand business and create excitement through a partnership with Project Runway 2007 Season 4 winner, Christian Siriano.]]></description>
			<content:encoded><![CDATA[<ul>
<li><a class="elGalLink" href="#" >Landing Page</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/oco_l_02.jpg" alt="" title="Landing Page" width="500" height="500" class="alignnone size-full wp-image-8474" />
<div class="elContent">
<h2>O-Cel-O™ Sponges</h2>
<h3>Interactive campaign to grow O-Cel-O™ Brand business and create excitement through a partnership with Project Runway 2007 Season 4 winner, Christian Siriano.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Entry Page</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/oco_l_03.jpg" alt="" title="Entry Page" width="500" height="500" class="alignnone size-full wp-image-8475" />
<div class="elContent">
<h2>O-Cel-O™ Sponges</h2>
<h3>Interactive campaign to grow O-Cel-O™ Brand business and create excitement through a partnership with Project Runway 2007 Season 4 winner, Christian Siriano.</h3>
</div>
</li>
</ul>
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		<title>Käthe Wohlfahrt of America</title>
		<link>http://feedproxy.google.com/~r/GoEast/~3/_HlktsEozrs/</link>
		<comments>http://goeastdesign.com/kathe-wohlfahrt-of-america/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 15:30:01 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[InteractiveWork]]></category>
		<category><![CDATA[WorkPortfolio]]></category>

		<guid isPermaLink="false">http://goeastdesign.com/?p=8460</guid>
		<description><![CDATA[Catalog Käthe Wohlfahrt of America Catalog and e-commerce website giving U.S. customers an approachable shopping experience and this premier source of German Christmas treasures an integrated e-commerce solution. Catalog Käthe Wohlfahrt of America Catalog and e-commerce website giving U.S. customers an approachable shopping experience and this premier source of German Christmas treasures an integrated e-commerce [...]]]></description>
			<content:encoded><![CDATA[<ul>
<li><a class="elGalLink" href="#" >Catalog</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/kwa_l_01.jpg" alt="" title="Catalog" width="500" height="500" class="alignnone size-full wp-image-8461" />
<div class="elContent">
<h2>Käthe Wohlfahrt of America</h2>
<h3>Catalog and e-commerce website giving U.S. customers an approachable shopping experience and this premier source of German Christmas treasures an integrated e-commerce solution.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Catalog</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/kwa_l_02.jpg" alt="" title="Catalog" width="500" height="500" class="alignnone size-full wp-image-8462" />
<div class="elContent">
<h2>Käthe Wohlfahrt of America</h2>
<h3>Catalog and e-commerce website giving U.S. customers an approachable shopping experience and this premier source of German Christmas treasures an integrated e-commerce solution.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Catalog</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/kwa_l_03.jpg" alt="" title="Catalog" width="500" height="500" class="alignnone size-full wp-image-8463" />
<div class="elContent">
<h2>Käthe Wohlfahrt of America</h2>
<h3>Catalog and e-commerce website giving U.S. customers an approachable shopping experience and this premier source of German Christmas treasures an integrated e-commerce solution.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Website</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/kwa_l_04.jpg" alt="" title="Website" width="500" height="500" class="alignnone size-full wp-image-8464" />
<div class="elContent">
<h2>Käthe Wohlfahrt of America</h2>
<h3>Catalog and e-commerce website giving U.S. customers an approachable shopping experience and this premier source of German Christmas treasures an integrated e-commerce solution.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Website</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/kwa_l_05.jpg" alt="" title="Website" width="500" height="500" class="alignnone size-full wp-image-8465" />
<div class="elContent">
<h2>Käthe Wohlfahrt of America</h2>
<h3>Catalog and e-commerce website giving U.S. customers an approachable shopping experience and this premier source of German Christmas treasures an integrated e-commerce solution.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Website</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/kwa_l_06.jpg" alt="" title="Website" width="500" height="500" class="alignnone size-full wp-image-8466" />
<div class="elContent">
<h2>Käthe Wohlfahrt of America</h2>
<h3>Catalog and e-commerce website giving U.S. customers an approachable shopping experience and this premier source of German Christmas treasures an integrated e-commerce solution.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Website</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/kwa_l_07.jpg" alt="" title="Website" width="500" height="500" class="alignnone size-full wp-image-8467" />
<div class="elContent">
<h2>Käthe Wohlfahrt of America</h2>
<h3>Catalog and e-commerce website giving U.S. customers an approachable shopping experience and this premier source of German Christmas treasures an integrated e-commerce solution.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Website</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/kwa_l_08.jpg" alt="" title="Website" width="500" height="500" class="alignnone size-full wp-image-8468" />
<div class="elContent">
<h2>Käthe Wohlfahrt of America</h2>
<h3>Catalog and e-commerce website giving U.S. customers an approachable shopping experience and this premier source of German Christmas treasures an integrated e-commerce solution.</h3>
</div>
</li>
</ul>
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		<title>FindLaw</title>
		<link>http://feedproxy.google.com/~r/GoEast/~3/MHTQaLDGgXs/</link>
		<comments>http://goeastdesign.com/findlaw/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 15:30:21 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[WorkPortfolio]]></category>

		<guid isPermaLink="false">http://goeastdesign.com/?p=8455</guid>
		<description><![CDATA[Brochures With Sell Sheets FindLaw Identity system and product launch for Thomson Reuters brand to provide law firms with an overview of FindLaw® key products and services.]]></description>
			<content:encoded><![CDATA[<ul>
<li><a class="elGalLink" href="#" >Brochures With Sell Sheets</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/findlaw_l_01.jpg" alt="" title="Brochures With Sell Sheets" width="500" height="500" class="alignnone size-full wp-image-8456" />
<div class="elContent">
<h2>FindLaw</h2>
<h3>Identity system and product launch for Thomson Reuters brand to provide law firms with an overview of FindLaw<sup>®</sup> key products and services.</h3>
</div>
</li>
</ul>
<img src="http://feeds.feedburner.com/~r/GoEast/~4/MHTQaLDGgXs" height="1" width="1"/>]]></content:encoded>
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		<title>Fairview Clinics</title>
		<link>http://feedproxy.google.com/~r/GoEast/~3/tTwqRNcO2sU/</link>
		<comments>http://goeastdesign.com/fairview-clinics/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 15:30:43 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[InteractiveWork]]></category>
		<category><![CDATA[WorkPortfolio]]></category>

		<guid isPermaLink="false">http://goeastdesign.com/?p=8439</guid>
		<description><![CDATA[Banner Advertisement Fairview Clinics Advertising campaign to increase market share and position Fairview Clinics as the preferred provider of preventive care in the 13-county metropolitan Minneapolis-St. Paul area. Banner Advertisement Fairview Clinics Advertising campaign to increase market share and position Fairview Clinics as the preferred provider of preventive care in the 13-county metropolitan Minneapolis-St. Paul [...]]]></description>
			<content:encoded><![CDATA[<ul>
<li><a class="elGalLink" href="#" >Banner Advertisement</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/fairview_l_01.jpg" alt="" title="Banner Advertisement" width="500" height="500" class="alignnone size-full wp-image-8441" />
<div class="elContent">
<h2>Fairview Clinics</h2>
<h3>Advertising campaign to increase market share and position Fairview Clinics as the preferred provider of preventive care in the 13-county metropolitan Minneapolis-St. Paul area.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Banner Advertisement</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/fairview_l_02.jpg" alt="" title="Banner Advertisement" width="500" height="500" class="alignnone size-full wp-image-8442" />
<div class="elContent">
<h2>Fairview Clinics</h2>
<h3>Advertising campaign to increase market share and position Fairview Clinics as the preferred provider of preventive care in the 13-county metropolitan Minneapolis-St. Paul area.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Billboard</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/fairview_l_03.jpg" alt="" title="Billboard" width="500" height="500" class="alignnone size-full wp-image-8443" />
<div class="elContent">
<h2>Fairview Clinics</h2>
<h3>Advertising campaign to increase market share and position Fairview Clinics as the preferred provider of preventive care in the 13-county metropolitan Minneapolis-St. Paul area.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Print Advertisement</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/fairview_l_04.jpg" alt="" title="Print Advertisement" width="500" height="500" class="alignnone size-full wp-image-8444" />
<div class="elContent">
<h2>Fairview Clinics</h2>
<h3>Advertising campaign to increase market share and position Fairview Clinics as the preferred provider of preventive care in the 13-county metropolitan Minneapolis-St. Paul area.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Television Advertisement</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/fairview_l_05.jpg" alt="" title="Television Advertisement" width="500" height="500" class="alignnone size-full wp-image-8445" />
<div class="elContent">
<h2>Fairview Clinics</h2>
<h3>Advertising campaign to increase market share and position Fairview Clinics as the preferred provider of preventive care in the 13-county metropolitan Minneapolis-St. Paul area.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Television Advertisement</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/fairview_l_06.jpg" alt="" title="Television Advertisement" width="500" height="500" class="alignnone size-full wp-image-8446" />
<div class="elContent">
<h2>Fairview Clinics</h2>
<h3>Advertising campaign to increase market share and position Fairview Clinics as the preferred provider of preventive care in the 13-county metropolitan Minneapolis-St. Paul area.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Television Advertisement</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/fairview_l_07.jpg" alt="" title="Television Advertisement" width="500" height="500" class="alignnone size-full wp-image-8447" />
<div class="elContent">
<h2>Fairview Clinics</h2>
<h3>Advertising campaign to increase market share and position Fairview Clinics as the preferred provider of preventive care in the 13-county metropolitan Minneapolis-St. Paul area.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Television Advertisement</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/fairview_l_08.jpg" alt="" title="Television Advertisement" width="500" height="500" class="alignnone size-full wp-image-8448" />
<div class="elContent">
<h2>Fairview Clinics</h2>
<h3>Advertising campaign to increase market share and position Fairview Clinics as the preferred provider of preventive care in the 13-county metropolitan Minneapolis-St. Paul area.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Television Advertisement</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/fairview_l_09.jpg" alt="" title="Television Advertisement" width="500" height="500" class="alignnone size-full wp-image-8449" />
<div class="elContent">
<h2>Fairview Clinics</h2>
<h3>Advertising campaign to increase market share and position Fairview Clinics as the preferred provider of preventive care in the 13-county metropolitan Minneapolis-St. Paul area.</h3>
</div>
</li>
<li><a class="elGalLink" href="#" >Television Advertisement</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/fairview_l_10.jpg" alt="" title="Television Advertisement" width="500" height="500" class="alignnone size-full wp-image-8450" />
<div class="elContent">
<h2>Fairview Clinics</h2>
<h3>Advertising campaign to increase market share and position Fairview Clinics as the preferred provider of preventive care in the 13-county metropolitan Minneapolis-St. Paul area.</h3>
</div>
</li>
</ul>
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		<title>3M Office Supplies Division</title>
		<link>http://feedproxy.google.com/~r/GoEast/~3/5k_vt5A4Zfo/</link>
		<comments>http://goeastdesign.com/3m-office-supplies-division/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 15:30:27 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[InteractiveWork]]></category>
		<category><![CDATA[WorkPortfolio]]></category>

		<guid isPermaLink="false">http://goeastdesign.com/?p=8432</guid>
		<description><![CDATA[Product Design 3M Office Supplies Division Product design, packaging design and retail merchandising that support Post-it® Brand as the category leader, securing prime retail, catalog and online product placement.]]></description>
			<content:encoded><![CDATA[<ul>
<li><a class="elGalLink" href="#">Product Design</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/post-it_l_01.jpg" alt="" title="Product Design" width="500" height="500" class="alignnone size-full wp-image-8433" />
<div class="elContent">
<h2>3M Office Supplies Division</h2>
<h3>Product design, packaging design and retail merchandising that support Post-it<sup>®</sup> Brand as the category leader, securing prime retail, catalog and online product placement. </h3>
</div>
</li>
</ul>
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		<title>Ezra Thormodsgaard</title>
		<link>http://feedproxy.google.com/~r/GoEast/~3/xDh_SeZCago/</link>
		<comments>http://goeastdesign.com/ezra-thormodsgaard/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 14:36:03 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[WorkPeople]]></category>

		<guid isPermaLink="false">http://goeastdesign.com/?p=8598</guid>
		<description><![CDATA[Motion Graphics/Web Designer Ezra Thormodsgaard Motion Graphics/Web Designer Ezra collaborates with other UX team members to develop and execute multimedia projects that involve graphics, animation, imagery, video, music and content. Like Henri Matisse, Ezra believes, “Creativity takes courage.”]]></description>
			<content:encoded><![CDATA[<ul>
<li><a class="elGalLink" href="#">Motion Graphics/Web Designer</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/11/Ezra_L.jpg" alt="" title="Ezra Thormodsgaard" width="500" height="500" class="alignnone size-full wp-image-8599" />
<div class="elContent">
<h2>Ezra Thormodsgaard</h2>
<h3>Motion Graphics/Web Designer</h3>
<p>Ezra collaborates with other UX team members to develop and execute multimedia projects that involve graphics, animation, imagery, video, music and content. Like Henri Matisse, Ezra believes, “Creativity takes courage.”
</p></div>
</li>
</ul>
<img src="http://feeds.feedburner.com/~r/GoEast/~4/xDh_SeZCago" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Go East Seeks Senior UX Designer</title>
		<link>http://feedproxy.google.com/~r/GoEast/~3/QBEC2xqfpMQ/</link>
		<comments>http://goeastdesign.com/go-east-seeks-senior-ux-designer/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 22:14:20 +0000</pubDate>
		<dc:creator>Emily Nystrom</dc:creator>
				<category><![CDATA[Our News]]></category>

		<guid isPermaLink="false">http://goeastdesign.com/?p=8590</guid>
		<description><![CDATA[St. Paul, Minnesota (November 28, 2011) &#8212; Go East seeks an experienced UX designer to join our interactive team. We are looking for a creative, resourceful, collaborative problem solver who has an excellent eye for design, appreciates good UI and can create great user experiences for a wide variety of consumer and B2B clients. The [...]]]></description>
			<content:encoded><![CDATA[<p>St. Paul, Minnesota (November 28, 2011) &#8212; Go East seeks an experienced UX designer to join our interactive team. We are looking for a creative, resourceful, collaborative problem solver who has an excellent eye for design, appreciates good UI and can create great user experiences for a wide variety of consumer and B2B clients. </p>
<p>The UX designer must be fluent in current UX trends and must be willing to share those trends with the team. They will work on projects from ideation through production and will contribute to the growth of interactive services at Go East. </p>
<p>The UX designer must have excellent Photoshop and Illustrator skills and a strong foundation in XHTML/CSS. Some background with application UI, social media, motion graphics or mobile is desired, but not mandatory. </p>
<p>A BFA/BA degree in the creative field and 5+ years of experience creating for the digital space are required. Experience working in design/digital agencies is preferred. Excellent time management skills, the ability to handle multiple projects simultaneously and a strong client focus are necessary for success. </p>
<p>Send cover letter, resume, portfolio (URLs, PDFs, etc.) and salary requirements. No calls, please.</p>
<p>&#8212;</p>
<p>Go East is a creative agency that turns brand challenges into ingenious marketplace strategies online, offline and in-store. We are passionate about impacting brands and we dig deep into business, markets and audiences so we can contribute as a strategic partner. We draw on our deep strategic and creative expertise to ensure that marketing communications efforts are integrated and that we always meet challenges with the right solutions.</p>
<p>Tim Deis<br />
Go East<br />
403 Hayward Avenue North<br />
Saint Paul, MN 55128<br />
www.goeastdesign.com<br />
tdeis@goeastdesign.com</p>
<img src="http://feeds.feedburner.com/~r/GoEast/~4/QBEC2xqfpMQ" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Kali DeBoer</title>
		<link>http://feedproxy.google.com/~r/GoEast/~3/B22orQOklFA/</link>
		<comments>http://goeastdesign.com/kali-deboer/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 20:10:43 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Creative]]></category>

		<guid isPermaLink="false">http://goeastdesign.com/?p=8403</guid>
		<description><![CDATA[Production Designer Kali DeBoer Production Designer Kali is responsible for the accurate creation and production of final files. She creates the layouts, mock-ups and other materials needed to bring projects to completion. Kali believes that anything worth doing is worth doing right.]]></description>
			<content:encoded><![CDATA[<ul>
<li><a class="elGalLink" href="#">Production Designer</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/10/Kali_L.jpg" alt="" title="Kali DeBoer" width="500" height="500" class="alignnone size-full wp-image-8404" />
<div class="elContent">
<h2>Kali DeBoer</h2>
<h3>Production Designer</h3>
<p>Kali is responsible for the accurate creation and production of final files. She creates the layouts, mock-ups and other materials needed to bring projects to completion. Kali believes that anything worth doing is worth doing right.
</p></div>
</li>
</ul>
<img src="http://feeds.feedburner.com/~r/GoEast/~4/B22orQOklFA" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Alex Reed</title>
		<link>http://feedproxy.google.com/~r/GoEast/~3/cAyRZWqrtBo/</link>
		<comments>http://goeastdesign.com/alex-reed/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 20:10:40 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Account Services]]></category>

		<guid isPermaLink="false">http://goeastdesign.com/?p=8409</guid>
		<description><![CDATA[Interactive Producer Alex Reed Interactive Producer Alex works with our clients and cross-functional teams to identify requirements, define strategies and develop phenomenal user experiences on interactive projects. He believes there should be detailed research and considerable thought behind every click.]]></description>
			<content:encoded><![CDATA[<ul>
<li><a class="elGalLink" href="#">Interactive Producer</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/10/Alex_L.jpg" alt="" title="Alex Reed" width="500" height="500" class="alignnone size-full wp-image-8410" />
<div class="elContent">
<h2>Alex Reed</h2>
<h3>Interactive Producer</h3>
<p>Alex works with our clients and cross-functional teams to identify requirements, define strategies and develop phenomenal user experiences on interactive projects. He believes there should be detailed research and considerable thought behind every click.
</p></div>
</li>
</ul>
<img src="http://feeds.feedburner.com/~r/GoEast/~4/cAyRZWqrtBo" height="1" width="1"/>]]></content:encoded>
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		<title>Lisa Salas</title>
		<link>http://feedproxy.google.com/~r/GoEast/~3/bOe0lhpS4Qw/</link>
		<comments>http://goeastdesign.com/lisa-salas/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 15:36:52 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Project Management]]></category>

		<guid isPermaLink="false">http://goeastdesign.com/?p=8394</guid>
		<description><![CDATA[Project Manager Lisa Salas Project Manager Lisa expertly manages the logistical aspects of our projects — creating estimates, budgets and timelines for our clients. Through clear communication, she ensures that the right pieces are with the right people at the right time. Lisa believes that flawless execution is key to a successful job, no matter [...]]]></description>
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<li><a class="elGalLink" href="#">Project Manager</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/08/Lisa_L.jpg" alt="" title="Lisa Salas" width="500" height="500" class="alignnone size-full wp-image-8395" />
<div class="elContent">
<h2>Lisa Salas</h2>
<h3>Project Manager</h3>
<p>Lisa expertly manages the logistical aspects of our projects — creating estimates, budgets and timelines for our clients. Through clear communication, she ensures that the right pieces are with the right people at the right time. Lisa believes that flawless execution is key to a successful job, no matter the size of the project.
</p></div>
</li>
</ul>
<img src="http://feeds.feedburner.com/~r/GoEast/~4/bOe0lhpS4Qw" height="1" width="1"/>]]></content:encoded>
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		<title>Introduction to 3-D With Modo Workshop</title>
		<link>http://feedproxy.google.com/~r/GoEast/~3/I9Rq3AyDfXE/</link>
		<comments>http://goeastdesign.com/introduction-to-3-d-modo-workshop/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 22:13:52 +0000</pubDate>
		<dc:creator>Carla Januska</dc:creator>
				<category><![CDATA[Our Blog]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[class]]></category>
		<category><![CDATA[modeling]]></category>
		<category><![CDATA[modo]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[rendering]]></category>
		<category><![CDATA[seminar]]></category>
		<category><![CDATA[visualization]]></category>
		<category><![CDATA[workshop]]></category>

		<guid isPermaLink="false">http://goeastdesign.com/?p=8335</guid>
		<description><![CDATA[Go East is pleased to welcome Ellery Connell, Assistant Professor of Multimedia Design at UW-Stout, to the Twin Cities for a workshop on modo®. This four-day seminar for beginners is based on Connell’s new book, 3D for Graphic Designers. Sessions are designed to provide solid and applicable knowledge of 3-D modeling, texturing, lighting and rendering. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://goeastdesign.com/introduction-to-3-d-modo-workshop/modo-promo-banner-3/" rel="attachment wp-att-8367"><img class="alignnone size-full wp-image-8367" title="Introduction to 3-D With Modo Workshop" src="http://goeastdesign.com/wp-content/uploads/2011/07/modo-promo-banner1.gif" alt="Introduction to 3-D With Modo Workshop" width="500" height="224" /></a></p>
<p>Go East is pleased to welcome <a href="http://www.sm-graphics.com/www.sm-graphics.com/SM-Graphics_.com.html" target="_blank">Ellery Connell</a>, Assistant Professor of Multimedia Design at UW-Stout, to the Twin Cities for a workshop on <a href="http://www.luxology.com/modo/index.aspx" target="_blank">modo®</a>.</p>
<p>This four-day seminar for beginners is based on Connell’s new book, <em>3D for Graphic Designers</em>. Sessions are designed to provide solid and applicable knowledge of 3-D modeling, texturing, lighting and rendering. Connell will address all aspects of the 3-D creative process, from initial concept to final product, and participants will receive a copy of his book as well as DVDs with recordings of the sessions.</p>
<p><strong>Monday, August 29 – Thursday, September 1, 2011</strong><br />
<strong>8:30 a.m. – 4:00 p.m.</strong></p>
<p>Go East<br />
403 Hayward Avenue North<br />
Saint Paul, MN 55128</p>
<p>Cost: $1,200 per person</p>
<p><em>Bring your own Mac or PC. Participants will be able to <a href="http://www.luxology.com/trymodo/" target="_blank">download</a> the free demo software needed for the class. Lunch is not included. Class is limited to 15 people. Registration deadline: Aug. 25, 2011</em></p>
<p><a href="http://www.sm-graphics.com/www.sm-graphics.com/Intermediate.html" target="_blank">Register here &gt;</a><br />
<a href="mailto:cjanuska@goeastdesign.com">For more information, email us</a> or call 651.702.2900.</p>
<img src="http://feeds.feedburner.com/~r/GoEast/~4/I9Rq3AyDfXE" height="1" width="1"/>]]></content:encoded>
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		<title>Katy Yeske</title>
		<link>http://feedproxy.google.com/~r/GoEast/~3/OjzXOemK_M8/</link>
		<comments>http://goeastdesign.com/katy-yeske/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 16:20:59 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Account Services]]></category>
		<category><![CDATA[WorkPeople]]></category>

		<guid isPermaLink="false">http://goeastdesign.com/?p=8324</guid>
		<description><![CDATA[Account Executive Katy Yeske Account Executive As an account executive on a variety of consumer and business-to-business accounts, Katy builds strong client relationships and ensures that their marketing and financial objectives are met. She believes the following quote by Elmer G. Letterman applies to brands as well as people: “Personality can open doors, but only [...]]]></description>
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<li><a class="elGalLink" href="#">Account Executive</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/07/Katy_L.jpg" alt="Katy Yeske" title="Katy Yeske" width="500" height="500" class="alignnone size-full wp-image-8325" />
<div class="elContent">
<h2>Katy Yeske</h2>
<h3>Account Executive</h3>
<p>As an account executive on a variety of consumer and business-to-business accounts, Katy builds strong client relationships and ensures that their marketing and financial objectives are met. She believes the following quote by Elmer G. Letterman applies to brands as well as people: “Personality can open doors, but only character can keep them open.”
</p></div>
</li>
</ul>
<img src="http://feeds.feedburner.com/~r/GoEast/~4/OjzXOemK_M8" height="1" width="1"/>]]></content:encoded>
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		<title>Puzzled at the Starlight Soiree</title>
		<link>http://feedproxy.google.com/~r/GoEast/~3/Z_V70EP6G7Q/</link>
		<comments>http://goeastdesign.com/puzzled-at-the-starlight-soiree/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 21:43:22 +0000</pubDate>
		<dc:creator>Kate Wisser</dc:creator>
				<category><![CDATA[Our Blog]]></category>
		<category><![CDATA[fundraiser]]></category>
		<category><![CDATA[Starlight Soiree]]></category>
		<category><![CDATA[Tubman]]></category>

		<guid isPermaLink="false">http://goeastdesign.com/?p=8303</guid>
		<description><![CDATA[Go East enjoys working with Tubman annually to provide thought leadership and creative support to help further Tubman&#8217;s mission of promoting safe and healthy individuals, families and communities. For the past several years, Go East has developed Tubman&#8217;s billboard creative and has received incredible positive feedback on the impact of the billboards. The feedback was [...]]]></description>
			<content:encoded><![CDATA[<p>Go East enjoys working with <a href="http://tubman.org/">Tubman</a> annually to provide thought leadership and creative support to help further Tubman&#8217;s mission of promoting safe and healthy individuals, families and communities.</p>
<p>For the past several years, Go East has developed Tubman&#8217;s billboard creative and has received incredible positive feedback on the impact of the billboards.  The feedback was the inspiration for the idea to re-create a billboard as part of the Fund-a-Need event at the soiree.</p>
<p>Our principal Ric Pace introduced the concept to the soiree attendees.  <a href="http://facebook.com/pages/Go-East/10980882091#!/photo.php?fbid=10150190891312092&amp;set=pu.10980882091&amp;type=1&amp;theater">The billboard</a> was divided into six puzzle pieces.  Each piece represented a dollar amount that Tubman wanted to raise. As soon as one person bid the dollar amount associated with the puzzle piece, that puzzle piece was placed in its corresponding spot on the billboard.  Anyone who bid at that level had his/her name written and displayed on the puzzle piece.  The goal was to complete the puzzle and raise $6,000.</p>
<p>The result? The puzzle was completed in record time and Tubman raised more than anticipated to exceed the Fund-a-Need goal for the evening.  The  puzzle piece billboard is now displayed at the Tubman center as a reminder of the fundraiser&#8217;s success.</p>
<img src="http://feeds.feedburner.com/~r/GoEast/~4/Z_V70EP6G7Q" height="1" width="1"/>]]></content:encoded>
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		<title>Naturally Tube-Free</title>
		<link>http://feedproxy.google.com/~r/GoEast/~3/X_6zs73DLyE/</link>
		<comments>http://goeastdesign.com/naturally-tube-free/#comments</comments>
		<pubDate>Fri, 06 May 2011 15:27:59 +0000</pubDate>
		<dc:creator>Kari Chapman</dc:creator>
				<category><![CDATA[Our Blog]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[packaging]]></category>

		<guid isPermaLink="false">http://goeastdesign.com/?p=8256</guid>
		<description><![CDATA[Companies everywhere are thinking of ways to be more green. Less packaging. Less waste. More recycled materials. Some have been successful while others have struggled (think SunChips®). Last fall, Scott Naturals introduced tube-free toilet paper. Even though the tubes are recyclable, Scott&#8217;s research shows 85 percent of consumers throw the tube away. That&#8217;s 17 billion [...]]]></description>
			<content:encoded><![CDATA[<p>Companies everywhere are thinking of ways to be more green. Less packaging. Less waste. More recycled materials. Some have been successful while others have struggled (think <a title="SunChips" href="http://www.sunchips.com/" target="_blank">SunChips</a>®). Last fall, Scott Naturals introduced tube-free toilet paper. Even though the tubes are recyclable, Scott&#8217;s research shows 85 percent of consumers throw the tube away. That&#8217;s 17 billion tubes tossed each year. That&#8217;s enough to stretch to the moon and back 2.4 times! That&#8217;s enough to fill the Empire State Building twice! OK, you get the idea. Now the question is, is it a good product? The toilet paper may not hold its round shape as well, but once it&#8217;s on the roll, it stays in place and works like any other toilet paper. I have to wonder … how long before paper towels go tube free?</p>
<p><em>(Thanks, Sweeties Freebies, for the images)</em> <a rel="attachment wp-att-8257" href="http://goeastdesign.com/naturally-tube-free/scott-no-tube/"><img class="alignleft size-full wp-image-8257" title="Scott No Tube" src="http://goeastdesign.com/wp-content/uploads/2011/05/Scott-No-Tube.jpg" alt="" width="405" height="800" /></a></p>
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		<title>Rodney Huff</title>
		<link>http://feedproxy.google.com/~r/GoEast/~3/eWVg7h7a4dg/</link>
		<comments>http://goeastdesign.com/rodney-huff/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 19:19:25 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[WorkPeople]]></category>

		<guid isPermaLink="false">http://goeastdesign.com/?p=8235</guid>
		<description><![CDATA[Senior Writer Rodney Huff Senior Writer As senior writer, Rodney develops engaging communication solutions for our clients — from brand strategy to content for print and interactive media — and leads our team of writers. He believes it’s important to reward the audience for taking the time to read the work. The trick is finding [...]]]></description>
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<li><a class="elGalLink" href="#">Senior Writer</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2011/04/Rodney-H_L.jpg" alt="Rodney H." title="Rodney H." width="500" height="500" class="alignnone size-full wp-image-8236" />
<div class="elContent">
<h2>Rodney Huff</h2>
<h3>Senior Writer</h3>
<p>As senior writer, Rodney develops engaging communication solutions for our clients — from brand strategy to content for print and interactive media — and leads our team of writers. He believes it’s important to reward the audience for taking the time to read the work. The trick is finding the right reward.
</p></div>
</li>
</ul>
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