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<title>Gogo Erekosima - EzineArticles Expert Author</title>
<link>http://EzineArticles.com/expert/Gogo_Erekosima</link>
<pubDate>Sat, 22 Jul 2023 21:45:44 -0500</pubDate>
<image><title>Gogo Erekosima - EzineArticles Expert Author</title>
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<description><![CDATA[Gogo Erekosima is CEO and lead strategist at Idea Age Consulting. Since 2001, whether as a principal or a strategic consultant, he has been responsible for guiding CEOs facing strategic planning and resource allocation decisions. His primary levers for achieving business growth are Strategic marketing,  business design and digital direct response marketing.]]></description>
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<title>How to Make Money Online Through Robust Internet Traffic Generation</title>
<link>http://EzineArticles.com/4859355</link>
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<pubDate>Tue, 17 Aug 2010 12:38:04 -0500</pubDate>
<description><![CDATA[One of the most important elements of success in internet business is mastery of internet traffic generation - particularly, the art (and science) of attracting targeted web traffic. Many internet marketing beginners start out their journey on the wrong foot by purchasing e-commerce storefront packages, or website hosting plans that emphasize the "low cost" of setting up a website or storefront.]]></description>
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<title>Make Money Online With Fast and Easy Teleseminar Audio Product Creation</title>
<link>http://EzineArticles.com/4860026</link>
<guid>http://EzineArticles.com/4860026</guid>
<pubDate>Tue, 17 Aug 2010 08:47:55 -0500</pubDate>
<description><![CDATA[Making money with teleseminars is one of the most straight-forward ways to monetize your relationship with an online marketplace. By converting audience attention into a narrowly focused event, you have the option of selling to them through the tele-seminar, or selling the contents of the tele-seminar itself.]]></description>
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<title>How to Make Money Online - Article Marketing Strategies For the Beginner Internet Marketer</title>
<link>http://EzineArticles.com/4860069</link>
<guid>http://EzineArticles.com/4860069</guid>
<pubDate>Mon, 16 Aug 2010 16:21:35 -0500</pubDate>
<description><![CDATA[Of all the methods to make money online, article marketing strategies are some of the simplest and most straightforward. Using just your brains, your motivation, and your knowledge, you can leverage article directories and web 2.0 technologies to create a significant income for yourself over time.]]></description>
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<title>Make Money Online by Implementing a Strategic Internet Marketing Plan</title>
<link>http://EzineArticles.com/4859244</link>
<guid>http://EzineArticles.com/4859244</guid>
<pubDate>Mon, 16 Aug 2010 16:12:44 -0500</pubDate>
<description><![CDATA[Putting in effort to make money online without a strategic internet marketing plan is like trying to build a commercial subdivision without a blueprint or an architect. It is not a good idea, but many people try to do just that every single day.]]></description>
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<title>Make Money Online Through Commonsensical Niche Blogging - Advice For Newbie Bloggers</title>
<link>http://EzineArticles.com/4859159</link>
<guid>http://EzineArticles.com/4859159</guid>
<pubDate>Mon, 16 Aug 2010 16:01:44 -0500</pubDate>
<description><![CDATA[Learning how to make money online through niche blogging has been the path to influence, income and fulfillment for quite a few internet marketers. These people become so tightly identified with blogging that they are most commonly referred to as "bloggers". If you are an internet marketing beginner, trying to negotiate your way through the bewildering maze of coaches and gurus, you have undoubtedly already received advice that you should "start blogging".]]></description>
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<title>Make Money Online With Targeted Social Media Marketing</title>
<link>http://EzineArticles.com/4859216</link>
<guid>http://EzineArticles.com/4859216</guid>
<pubDate>Mon, 16 Aug 2010 15:58:21 -0500</pubDate>
<description><![CDATA[To make money online with social media marketing, your efforts must be both targeted and focused. Targeted social media marketing describes a strategically designed marketing campaign focused on using social media channels to attract a narrowly defined audience for lead generation or branding purposes.]]></description>
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<title>Make Money Online As an Infopreneur - 6 Fast and Simple Steps to Internet Business Success</title>
<link>http://EzineArticles.com/4859007</link>
<guid>http://EzineArticles.com/4859007</guid>
<pubDate>Mon, 16 Aug 2010 15:38:02 -0500</pubDate>
<description><![CDATA[To make money online as an infopreneur, an internet beginner has to first filter out the noise of competing and conflicting voices to make a determination of which business coach they will learn from, grab the knowledge they receive, and take massive action quickly. Much more time, money and energy is wasted jumping from program to program and quitting in mid-stream than just sticking to a plan and working to overcome any obstacles.]]></description>
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<title>How to Make Money Online For Your Offline Local Business Through Internet Information Marketing</title>
<link>http://EzineArticles.com/4859129</link>
<guid>http://EzineArticles.com/4859129</guid>
<pubDate>Mon, 16 Aug 2010 15:28:23 -0500</pubDate>
<description><![CDATA[Knowing how to make money online can be a powerful boost for your offline business if you understand exactly why people get online, what activities they engage in, and how they like to be persuaded. Research indicates that most people get online to communicate (email, social media), be entertained, and to gather or learn information. For most offline local businesses, the path to gaining clients and profits from the internet will be to target those people who come online for information.]]></description>
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<title>How to Make Money Online With a Fast-Forwarded Info-Product Creation Process</title>
<link>http://EzineArticles.com/4859307</link>
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<pubDate>Mon, 16 Aug 2010 10:19:42 -0500</pubDate>
<description><![CDATA[Making money online is almost completely dependent on the ability to be a prolific content and product creator. The momentum gained from being able to rapidly execute information product creation processes carries over into marketing influence and financial results.]]></description>
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<title>Make More Money Online by Outsourcing to Virtual Assistants Or a Virtual Team</title>
<link>http://EzineArticles.com/4859287</link>
<guid>http://EzineArticles.com/4859287</guid>
<pubDate>Mon, 16 Aug 2010 10:14:49 -0500</pubDate>
<description><![CDATA[One of the challenges of making money online is that running an internet business often involves wearing all the hats in the business. This is especially true if you are starting from a base of limited financial resources.]]></description>
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<title>6 Ways Mobile Marketers Can Reach Their Audience in 2010 Through 2014</title>
<link>http://EzineArticles.com/4824218</link>
<guid>http://EzineArticles.com/4824218</guid>
<pubDate>Wed, 11 Aug 2010 07:52:33 -0500</pubDate>
<description><![CDATA[Aspiring Mobile marketers are keenly watching the space for signs of convergence, for consolidation among advertising platforms and for industry standards to emerge. In the meantime, more aggressive players are actively mining the mobile device revolution for increased sales and mindshare.]]></description>
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<title>Your Spiritual Capital - How to Leverage it For Business Success and Personal Fulfillment</title>
<link>http://EzineArticles.com/4820205</link>
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<pubDate>Tue, 10 Aug 2010 14:55:29 -0500</pubDate>
<description><![CDATA[In the sections below, I want to share the mechanism and sequence by which spiritual capital assets can be transformed into other forms of capital for personal improvement, fulfillment, career and business success. The Wealth Capital Matrix is my conception of how the average person can gain better recognition of personal strengths and intangible assets they have access to - assets which can be leveraged for social, intellectual and financial gain.]]></description>
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<title>High-End Business Consulting - A Simple Model For Selling Services As a New Consultant</title>
<link>http://EzineArticles.com/4820148</link>
<guid>http://EzineArticles.com/4820148</guid>
<pubDate>Tue, 10 Aug 2010 14:52:22 -0500</pubDate>
<description><![CDATA[Many professionals are attracted to the business consulting arena because of the promise of high profit margins, stimulating work, professional respect and greater personal freedom. While it's true that the most successful business and management consulting professionals do attain all these objectives, the journey to the top is not always easy, desirable or pleasant.]]></description>
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<title>7 Ways to Grow Your Business Using Free Conference Calling Or Teleseminar Services</title>
<link>http://EzineArticles.com/4819925</link>
<guid>http://EzineArticles.com/4819925</guid>
<pubDate>Tue, 10 Aug 2010 14:29:15 -0500</pubDate>
<description><![CDATA[The ways to grow your business are literally unlimited. However, they generally fall into less than 4 categories of activity. To grow your business, you can generate more prospects, improve your conversion percentage of prospects to clients, increase the average revenue per transaction, or increase client value through a longer purchasing lifetime.]]></description>
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<title>Why Motivational Sales Training Gimmicks Do Not Work</title>
<link>http://EzineArticles.com/4824416</link>
<guid>http://EzineArticles.com/4824416</guid>
<pubDate>Tue, 10 Aug 2010 12:38:00 -0500</pubDate>
<description><![CDATA[Motivational sales training as a discipline is highly suspect. Very often, no analytics are applied to these programs to determine whether they deliver ROI. Over the past few decades, some movements that began outside the sales management field have crept insidiously into sales training methodology and have given rise to the financial abuse that often passes for motivational sales training.]]></description>
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<title>How to Differentiate Your Business Regardless of Industry, Niche Or the Competition</title>
<link>http://EzineArticles.com/4824436</link>
<guid>http://EzineArticles.com/4824436</guid>
<pubDate>Tue, 10 Aug 2010 11:40:56 -0500</pubDate>
<description><![CDATA[There's a little silent refrain that goes on in people's minds whenever you bring up differentiation. I think that for many business owners, its almost an excuse. "It's different in my industry; it's hyper-competitive and it's such a mature industry, it's a waste of time pursuing differentiation".]]></description>
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<title>5 Entrepreneurial Productivity Tools You Can Find Online For Getting More Done Every Day</title>
<link>http://EzineArticles.com/4824460</link>
<guid>http://EzineArticles.com/4824460</guid>
<pubDate>Tue, 10 Aug 2010 11:27:37 -0500</pubDate>
<description><![CDATA[You can improve your entrepreneurial productivity significantly, no matter whether you are the busy founder of a small business or an overloaded sales professional with too many leads and not enough prospects. Most personal productivity issues arise from the same basic types of issues like distraction, inability to prioritize and plan, or in some cases, psychological barriers.]]></description>
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<title>Business Planning For Startups - Assessing Your Business Plan Across 4 Important Factors</title>
<link>http://EzineArticles.com/4824292</link>
<guid>http://EzineArticles.com/4824292</guid>
<pubDate>Tue, 10 Aug 2010 11:27:31 -0500</pubDate>
<description><![CDATA[Business planning for startups is often a challenging exercise. Between attempts to come up with realistic cash flow projections over a 5 year horizon, and the actual challenges of framing a workable business model, many founding entrepreneurs get lost in the details.]]></description>
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<title>6 Excellent Keyword Suggestion Tools to Make More Profitable Use of Your Research Time</title>
<link>http://EzineArticles.com/4823322</link>
<guid>http://EzineArticles.com/4823322</guid>
<pubDate>Tue, 10 Aug 2010 08:31:36 -0500</pubDate>
<description><![CDATA[Keyword suggestion tools are the first place I turn to when I need to conduct research for a new information product, white paper, or client internet marketing program. The best keyword suggestion tools also include monetization and profitability analytics so that you can situate what you find into a proper strategic plan.]]></description>
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<title>Internet Sales Lead Generation - Using Ebooks to Create Massive and Passive Prospect Flow in 6 Steps</title>
<link>http://EzineArticles.com/4820410</link>
<guid>http://EzineArticles.com/4820410</guid>
<pubDate>Tue, 10 Aug 2010 08:20:18 -0500</pubDate>
<description><![CDATA[Internet sales lead generation for your business can easily be accomplished whether you have a content marketing website or not. Although a website gives you a more robust presence online, you can combine your ebook lead generation with either an effective email marketing campaign or a robust social media presence to connect with prospects and customers, and to increase your sales.]]></description>
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<title>Boost Your Article Marketing Results With Online Video Marketing Using These 3 Methods</title>
<link>http://EzineArticles.com/4821352</link>
<guid>http://EzineArticles.com/4821352</guid>
<pubDate>Mon, 09 Aug 2010 18:56:59 -0500</pubDate>
<description><![CDATA[There are many article marketing strategies proffered by internet marketing consultants and coaches. The majority of these methods work - when consistently and systematically applied in the context of a strategic marketing plan. However, if you're like many entrepreneurs and executives I meet, you want to know how to get the most leverage from your article marketing for the least amount of effort. The answer is to re-purpose your articles for online video marketing presentations.]]></description>
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<title>Why Facebook Marketing With Fan Pages is One Trend That Will Not Go Away Soon</title>
<link>http://EzineArticles.com/4821428</link>
<guid>http://EzineArticles.com/4821428</guid>
<pubDate>Mon, 09 Aug 2010 18:41:47 -0500</pubDate>
<description><![CDATA[Facebook marketing is one of the most powerful trends to hit online business marketing in years. With over 500 million subscribers now, Facebook is has become THE social media website. With an array of tools available to the creative marketer, Facebook is increasingly relied upon by marketers on a shoestring budget.]]></description>
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<title>Build an Email List and Monetize it in 6 Days Flat (Without Alienating Email Subscribers)</title>
<link>http://EzineArticles.com/4821457</link>
<guid>http://EzineArticles.com/4821457</guid>
<pubDate>Mon, 09 Aug 2010 17:48:01 -0500</pubDate>
<description><![CDATA[You can build an email list and monetize it within days of starting, and do it all without completely alienating the email subscribers you attract. Making money online or executing internet marketing for business is heavily dependent on your ability to develop an excellent direct marketing database that you can communicate with.]]></description>
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<title>Digital Publicity With Social Media - 6 Strategies For Getting Famous Online</title>
<link>http://EzineArticles.com/4821411</link>
<guid>http://EzineArticles.com/4821411</guid>
<pubDate>Mon, 09 Aug 2010 17:43:33 -0500</pubDate>
<description><![CDATA[Digital Publicity is a generic term used to describe all the ways that new media technologies (including internet, connected devices, web 2.0 and social media) are used to help business get more recognition and market their brand. Here are a few steps to help you establish and sustain digital publicity for your business.]]></description>
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<item>
<title>How to Create a Content Marketing Hub Page on Your Small Business Website</title>
<link>http://EzineArticles.com/4820286</link>
<guid>http://EzineArticles.com/4820286</guid>
<pubDate>Mon, 09 Aug 2010 16:57:33 -0500</pubDate>
<description><![CDATA[Research indicates that over 90% of small business websites still have not caught on to this superior strategy for lead generation, prospect conversion and branding. In fact, web hosting companies who specialize in selling simple template add-on websites are still doing a brisk business even though search engine marketing is one of the most well established fields in business and marketing today.]]></description>
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<title>Business Model Innovation - 12 Dimensions to Empower Your Strategic Design Process</title>
<link>http://EzineArticles.com/4820220</link>
<guid>http://EzineArticles.com/4820220</guid>
<pubDate>Mon, 09 Aug 2010 16:54:35 -0500</pubDate>
<description><![CDATA[Unfortunately, many business strategists have tended to approach business model innovation from a vision-centric standpoint that does not bore down to the details of execution. Yes, it's true that a business model is just a "model" or a mere representation of a more complex reality, but every model worth the name must express every essential attribute of the system it purports to represent.]]></description>
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<item>
<title>How to Consistently Create Strategic Business and Marketing Breakthroughs</title>
<link>http://EzineArticles.com/4820073</link>
<guid>http://EzineArticles.com/4820073</guid>
<pubDate>Mon, 09 Aug 2010 16:52:06 -0500</pubDate>
<description><![CDATA[From talent management to business strategy, many of the fundamental assumptions that have supported the growth of national and multinational enterprises have fallen to new realities. These new realities are marked by increasing commoditization of products and services, increasing complexity of incoming management data, increased international competition, disruptive technologies and disruptive new business designs.]]></description>
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<item>
<title>DIY Digital Marketing Research - How to Become an Expert on Almost Any Subject Within Days Or Weeks</title>
<link>http://EzineArticles.com/4820466</link>
<guid>http://EzineArticles.com/4820466</guid>
<pubDate>Mon, 09 Aug 2010 16:27:39 -0500</pubDate>
<description><![CDATA[Whether for digital marketing research or for any other fast-evolving business and management specialty, there has never been a time when professionals had a greater need attain subject matter expertise fairly quickly. While your expertise may not come literally overnight, you are going to learn the same approach I teach my consultants to use in gaining an authoritative under to know how to learn about new knowledge areas fast.]]></description>
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<title>Digital Publicity - How to Build Your Business Fast Through Social Media Marketing and Other Tactics</title>
<link>http://EzineArticles.com/4819758</link>
<guid>http://EzineArticles.com/4819758</guid>
<pubDate>Mon, 09 Aug 2010 16:22:55 -0500</pubDate>
<description><![CDATA[Digital publicity is the arena of marketing that involves the planning and execution of publicity strategies across digital channels - particularly online media outlets. Such online media outlets may include journalists, website publishers and editors, influential bloggers and digital content producers.]]></description>
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<title>How Superior Keyword Research May Protect Your Website From the Wrath of Google</title>
<link>http://EzineArticles.com/4820441</link>
<guid>http://EzineArticles.com/4820441</guid>
<pubDate>Mon, 09 Aug 2010 16:22:51 -0500</pubDate>
<description><![CDATA[Superior keyword research is one of the single most important skills necessary for maximizing profits and minimizing headaches online. The quality of your keyword research affects everything from the level of website traffic, to your levels of social media engagement, to your sales conversions online. By identifying the keywords that your ideal prospects use and designing your content strategy around those keywords, you help the search engines send the exact right people to your web properties.]]></description>
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<title>Corporate Cost Reduction Programs and How to Drive Them to Completion</title>
<link>http://EzineArticles.com/4819793</link>
<guid>http://EzineArticles.com/4819793</guid>
<pubDate>Mon, 09 Aug 2010 16:19:20 -0500</pubDate>
<description><![CDATA[Effective cost reduction projects can provide additional cash for investment in research and innovation budgets, they can galvanize the energy in your business organization, and help boost the confidence of investors in your management team. In addition, they are the gift that keeps on giving. When you successfully implement a comprehensive cost reduction program, you change the DNA of your organization in a way that can cascade into future profit margins.]]></description>
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<title>From Cost Reduction to Cost Management - A Strategic Approach to Improving Business Performance</title>
<link>http://EzineArticles.com/4819854</link>
<guid>http://EzineArticles.com/4819854</guid>
<pubDate>Mon, 09 Aug 2010 16:18:34 -0500</pubDate>
<description><![CDATA[Cost management is a robust planning, accounting, reporting and communication approach that helps an organization forecast and control cost generating activities and investments. It differs philosophically from the way many businesses go about dealing with cost reduction through ad hoc projects and initiatives.]]></description>
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<item>
<title>The SHELL Audit - A Skills Assessment and Auditing System For Business and Personal Success</title>
<link>http://EzineArticles.com/4819689</link>
<guid>http://EzineArticles.com/4819689</guid>
<pubDate>Mon, 09 Aug 2010 16:16:53 -0500</pubDate>
<description><![CDATA[The S.H.E.L.L. Audit is a skills assessment and personal strengths recognition system that anyone can use to mine their background for fun and profit. It is a strengths assessment that business managers, executives and small entrepreneurs can use to get more attention, articulate greater value and increase personal and even business income.]]></description>
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</item>
<item>
<title>How to Choose an Ebook Topic to Pre-Sell Your Professional, Consulting Or Business Services</title>
<link>http://EzineArticles.com/4820335</link>
<guid>http://EzineArticles.com/4820335</guid>
<pubDate>Mon, 09 Aug 2010 16:15:24 -0500</pubDate>
<description><![CDATA[Knowing how to select the right ebook topic for attracting qualified leads is a highly desirable skill for marketing online. However, it cannot be seen as a "magic pill" and it requires a strong knowledge of your market. ]]></description>
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</item>
<item>
<title>How to Create an E-Book and Distribute it to Increase Sales in Your Consulting Or Business Services</title>
<link>http://EzineArticles.com/4820355</link>
<guid>http://EzineArticles.com/4820355</guid>
<pubDate>Mon, 09 Aug 2010 16:13:38 -0500</pubDate>
<description><![CDATA[Knowing how to create an ebook to pre-sell your products and services online is one of the most valuable exercises you can undertake...as well as one of the simplest. If you are a very busy professional or entrepreneur, you can train one of your staff or hire a virtual assistant to help you accomplish this task.]]></description>
<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/"  url="http://ezinearticles.com/members/mem_pics/Gogo-Erekosima_397465.jpg"  width="75"  height="100" />
</item>
<item>
<title>Entrepreneurial Confidence - How to Improve Yours in 7 Simple Steps</title>
<link>http://EzineArticles.com/4820085</link>
<guid>http://EzineArticles.com/4820085</guid>
<pubDate>Mon, 09 Aug 2010 16:12:17 -0500</pubDate>
<description><![CDATA[The way to improve your entrepreneurial confidence is to deliver so much value that you do not have time for nervousness, fear or tentativeness about what you're doing. No matter how new you are to your craft, you can develop a sensible and logical confidence about yourself, the total package you bring into a sales or business interaction, and the offerings that you represent to prospects and clients.]]></description>
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</item>
<item>
<title>Public Speaking Training - 6 Distinct Ways to Open a Speech, Public Presentation Or Talk</title>
<link>http://EzineArticles.com/4820426</link>
<guid>http://EzineArticles.com/4820426</guid>
<pubDate>Mon, 09 Aug 2010 16:10:10 -0500</pubDate>
<description><![CDATA[Public speaking training often focuses on the big picture challenges facing newbies - like selecting a topic, choosing a target audience or market, and the general structure of the talk. Unfortunately, in the rush to answer these important technical challenges, one of the most fear-inducing aspects of speech making is often forgotten..]]></description>
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</item>
<item>
<title>Factoring As a Cash Management Strategy For Your Business</title>
<link>http://EzineArticles.com/4819835</link>
<guid>http://EzineArticles.com/4819835</guid>
<pubDate>Mon, 09 Aug 2010 16:08:02 -0500</pubDate>
<description><![CDATA[Factoring is a type of financial transaction in which a business sells its expected revenue streams or other assets to a third party (known as a "factor") at a discount in exchange for immediate payments. Factoring may include purchase order factoring, invoice factoring and even structured settlements and royalties. Unfortunately, it's not a magic bullet...sometimes it may not work.]]></description>
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</item>
<item>
<title>Email Marketing Secrets That Few Marketers Know and Most Internet Businesses Violate</title>
<link>http://EzineArticles.com/4820310</link>
<guid>http://EzineArticles.com/4820310</guid>
<pubDate>Mon, 09 Aug 2010 16:05:25 -0500</pubDate>
<description><![CDATA[News of the impending demise of email marketing has been greatly exaggerated. Email remains the true "killer app" of online relationship marketing. Contrary to the assertions of various overnight social media consultants clambering out of the woodwork, email marketing often gives marketers far more control over target selection and greater ability to monetize than social media marketing can.]]></description>
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</item>
<item>
<title>Teleseminars and Podcasting Profits - 4 Steps to Organizing and Creating New Profit Centers</title>
<link>http://EzineArticles.com/4819957</link>
<guid>http://EzineArticles.com/4819957</guid>
<pubDate>Mon, 09 Aug 2010 16:01:37 -0500</pubDate>
<description><![CDATA[Teleseminars and podcasts are excellent ways to create new marketing and profit engines in just about any business. Even manufacturing businesses can use these strategies to support online ad buying campaigns or deeper relationships with distribution channel and customer organizations.]]></description>
<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/"  url="http://ezinearticles.com/members/mem_pics/Gogo-Erekosima_397465.jpg"  width="75"  height="100" />
</item>
<item>
<title>Accounts Receivables Management For Fun and Profit</title>
<link>http://EzineArticles.com/4819825</link>
<guid>http://EzineArticles.com/4819825</guid>
<pubDate>Mon, 09 Aug 2010 15:58:08 -0500</pubDate>
<description><![CDATA[Closely managing your accounts receivables probably doesn't fall under your definition of fun if you're like most managers and entrepreneurs. However, accounts receivables management can be fun (even for your customers) and is usually very profitable. Here is what I mean.]]></description>
<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/"  url="http://ezinearticles.com/members/mem_pics/Gogo-Erekosima_397465.jpg"  width="75"  height="100" />
</item>
<item>
<title>How to Improve Organizational Effectiveness by Improving Your Employee Performance Appraisal Program</title>
<link>http://EzineArticles.com/4820272</link>
<guid>http://EzineArticles.com/4820272</guid>
<pubDate>Mon, 09 Aug 2010 15:56:15 -0500</pubDate>
<description><![CDATA[Conducting employee appraisals and performance reviews is a part of the job that many managers would rather assign to someone else. The reticence is understandable because it has been the experience of many managers that these employee performance reviews are often morale-deteriorating, energy-sapping, low value-added exercises. ]]></description>
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</item>
<item>
<title>4 Strategic Planning Tools For Business Model Innovation and Business Strategy Design</title>
<link>http://EzineArticles.com/4820053</link>
<guid>http://EzineArticles.com/4820053</guid>
<pubDate>Mon, 09 Aug 2010 15:55:03 -0500</pubDate>
<description><![CDATA[There are strategic planning tools for pretty much any objective a business executive can conceive of. However, for managers and entrepreneurs wishing to innovate their business model, it can be challenging making the leap from conventional thinking to the sort of creative but realistic thinking from which the next generation of sustainable profits can develop.]]></description>
<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/"  url="http://ezinearticles.com/members/mem_pics/Gogo-Erekosima_397465.jpg"  width="75"  height="100" />
</item>
<item>
<title>Shortcuts For Smart Managers - Checklists, Worksheets and Action Plans For Managers by Lisa Davis</title>
<link>http://EzineArticles.com/4820243</link>
<guid>http://EzineArticles.com/4820243</guid>
<pubDate>Mon, 09 Aug 2010 15:51:09 -0500</pubDate>
<description><![CDATA[In the Introduction section of this book the author Lisa Davis writes, "This book is written for real people who happen to be managers. And when real people get worried and confused, they need encouragement and practical advice, and they need it fast." She keeps the implied promise.]]></description>
<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/"  url="http://ezinearticles.com/members/mem_pics/Gogo-Erekosima_397465.jpg"  width="75"  height="100" />
</item>
<item>
<title>Selling Professional Services in Bunches - Grow Business Fast by Persuading Large Groups to Buy</title>
<link>http://EzineArticles.com/4819772</link>
<guid>http://EzineArticles.com/4819772</guid>
<pubDate>Mon, 09 Aug 2010 15:50:46 -0500</pubDate>
<description><![CDATA[When it comes to selling professional services, one of the fastest ways to aggressively grow your business is to master the art of selling to qualified crowds. So many salespeople and businesses waste untold sums of money and hours in futile attempts to "persuade" their prospects one at a time. This is a largely unnecessary waste of time, effort and money.]]></description>
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</item>
<item>
<title>The Profit Zone by Adrian Slywotzky</title>
<link>http://EzineArticles.com/4819945</link>
<guid>http://EzineArticles.com/4819945</guid>
<pubDate>Mon, 09 Aug 2010 15:46:41 -0500</pubDate>
<description><![CDATA[If you liked "Blue Ocean Strategy" and are not put off by a little bit more practical approach to assessing the strategic map of your business, you will love "The Profit Zone" by Adrian J. Slywotzky and David J. Morrison. At over 330 pages (including appendices) this is "the business model innovation" book for busy executives, entrepreneurs, consultants and business students.]]></description>
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</item>
<item>
<title>Business Bartering and Other Guerrilla Purchasing Techniques</title>
<link>http://EzineArticles.com/4819809</link>
<guid>http://EzineArticles.com/4819809</guid>
<pubDate>Mon, 09 Aug 2010 15:45:48 -0500</pubDate>
<description><![CDATA[Business bartering is one of the most effective ways to preserve cash and working capital for the companies that know how to effectively execute this strategy. Bartering is by far the oldest form of commercial transaction in the world, and still remains one of the most effective. In barter arrangements, products and services are exchanged with other parties for their products and services. And everybody gets to keep their money.]]></description>
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</item>
<item>
<title>Marketing Consulting Services - How to Authoritatively Position and Presell Your Expertise</title>
<link>http://EzineArticles.com/4819668</link>
<guid>http://EzineArticles.com/4819668</guid>
<pubDate>Mon, 09 Aug 2010 15:45:07 -0500</pubDate>
<description><![CDATA[If you currently offer consulting services or are thinking of adding consulting services to your offerings, one of the most important skills you need to master is how to strategically position and package your expertise in a way that can be promoted across multiple media and marketing channels. Here are a few tips that can help you systematically create a highly marketable package out of what you know and do so in a way that helps you convert more prospects and attract powerful strategic partners.]]></description>
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</item>
<item>
<title>Complex Problem-Solving Skills - The 7 Step Approach to Handling Serious Business Challenges</title>
<link>http://EzineArticles.com/4819716</link>
<guid>http://EzineArticles.com/4819716</guid>
<pubDate>Mon, 09 Aug 2010 15:33:19 -0500</pubDate>
<description><![CDATA[Complex problem-solving skills are some of the most highly sought after competencies in the business world. Complex problem solving involves the ability to solve hard to define problems that often occur in a highly dynamic context or in an environment of significant uncertainty.]]></description>
<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/"  url="http://ezinearticles.com/members/mem_pics/Gogo-Erekosima_397465.jpg"  width="75"  height="100" />
</item>
<item>
<title>Virtual Coaching Business Models That Leverage Podcasting and Teleseminars</title>
<link>http://EzineArticles.com/4819990</link>
<guid>http://EzineArticles.com/4819990</guid>
<pubDate>Mon, 09 Aug 2010 11:27:58 -0500</pubDate>
<description><![CDATA[Virtual coaching business is big business. If you are a service professional or engage in any kind of consultative expertise from industrial equipment design, to medical practice to marketing consulting, you can create a powerful marketing stream or profit center through podcasting and teleseminars.]]></description>
<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/"  url="http://ezinearticles.com/members/mem_pics/Gogo-Erekosima_397465.jpg"  width="75"  height="100" />
</item>
<item>
<title>Idea Age Small Business Strategy - How to Design Business Models For Winning in the 21st Century</title>
<link>http://EzineArticles.com/4820006</link>
<guid>http://EzineArticles.com/4820006</guid>
<pubDate>Mon, 09 Aug 2010 11:21:34 -0500</pubDate>
<description><![CDATA[Knowing how to design business models for creating new market spaces and immobilizing your competition will be the ultimate business strategy skill for the 21st century. It doesn't matter whether you are a local service business, a retail operation, or a manufacturer of industrial equipment, understanding the fundamentals of business model innovation will be key to your continued success.]]></description>
<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/"  url="http://ezinearticles.com/members/mem_pics/Gogo-Erekosima_397465.jpg"  width="75"  height="100" />
</item>
<item>
<title>4 Conventional Strategic Planning Tools For Business Executives, Entrepreneurs and Consultants</title>
<link>http://EzineArticles.com/4820030</link>
<guid>http://EzineArticles.com/4820030</guid>
<pubDate>Mon, 09 Aug 2010 10:34:39 -0500</pubDate>
<description><![CDATA[Strategic planning tools are important components of any competent manager's toolkit. However, they cannot replace your individual or organizational ability to execute effectively. Treat the following tools as what they are - aids to competent management.]]></description>
<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/"  url="http://ezinearticles.com/members/mem_pics/Gogo-Erekosima_397465.jpg"  width="75"  height="100" />
</item>
<item>
<title>Personal Skills Audit - Leveraging Personal Strengths For Business and Career Success</title>
<link>http://EzineArticles.com/4802916</link>
<guid>http://EzineArticles.com/4802916</guid>
<pubDate>Fri, 06 Aug 2010 07:18:31 -0500</pubDate>
<description><![CDATA[A personal skills audit is a great way for you to identify your strengths and your development needs. It is useful for people on the career track, ambitious managers and would-be entrepreneurs.]]></description>
<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/"  url="http://ezinearticles.com/members/mem_pics/Gogo-Erekosima_397465.jpg"  width="75"  height="100" />
</item>
<item>
<title>Deep-Diving the Invisible Web For Fun and Profit</title>
<link>http://EzineArticles.com/4808075</link>
<guid>http://EzineArticles.com/4808075</guid>
<pubDate>Thu, 05 Aug 2010 21:02:59 -0500</pubDate>
<description><![CDATA[The Invisible Web is a term used to describe the parts of the World Wide Web that are largely invisible to the search engines even though they are technically accessible to web visitors. Even though great strides have been made in the development of search engine technologies in the last few years, the invisible web still remains a significant part of the under-utilized internet.]]></description>
<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/"  url="http://ezinearticles.com/members/mem_pics/Gogo-Erekosima_397465.jpg"  width="75"  height="100" />
</item>
<item>
<title>Writing Business Book Reviews - Simple Instructions From an English Class Dropout to You</title>
<link>http://EzineArticles.com/4807955</link>
<guid>http://EzineArticles.com/4807955</guid>
<pubDate>Thu, 05 Aug 2010 16:17:59 -0500</pubDate>
<description><![CDATA[A business book review is a great way for any consultant, sales professional or thought leader in the business arena to demonstrate expertise and pre-sell products and services. This is particularly true when your business book review is syndicated online and gives the readers of your reviews an easy way to connect to a targeted landing page or business presence online.]]></description>
<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/"  url="http://ezinearticles.com/members/mem_pics/Gogo-Erekosima_397465.jpg"  width="75"  height="100" />
</item>
<item>
<title>Strategic Online Video Marketing Campaigns - A Marketing Strategy For Small Businesses on a Budget</title>
<link>http://EzineArticles.com/4802306</link>
<guid>http://EzineArticles.com/4802306</guid>
<pubDate>Thu, 05 Aug 2010 13:32:49 -0500</pubDate>
<description><![CDATA[A strategic online video marketing campaign is perhaps the most under-utilized internet market domination strategy for small businesses on a budget. Like every strategic marketing campaign, it should be marked by large scale planning, alignment to the highest business goals, and systemization (for the purpose of long-term monitoring and optimization).]]></description>
<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/"  url="http://ezinearticles.com/members/mem_pics/Gogo-Erekosima_397465.jpg"  width="75"  height="100" />
</item>
<item>
<title>Business Coaching - How to Become a Business Coach From a Standing Start</title>
<link>http://EzineArticles.com/4802496</link>
<guid>http://EzineArticles.com/4802496</guid>
<pubDate>Thu, 05 Aug 2010 13:12:32 -0500</pubDate>
<description><![CDATA[Just 10 years ago, business coaching was not a very well known field. Many of the few who knew a business coach, or who knew about business coaching did not understand the full range of benefits that could be gained by working with a good business coach in a formal coaching arrangement. ]]></description>
<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/"  url="http://ezinearticles.com/members/mem_pics/Gogo-Erekosima_397465.jpg"  width="75"  height="100" />
</item>
<item>
<title>Information Product Creation - 4 Ways to Quickly Increase the Value of Your Info-Products</title>
<link>http://EzineArticles.com/4800658</link>
<guid>http://EzineArticles.com/4800658</guid>
<pubDate>Thu, 05 Aug 2010 11:41:04 -0500</pubDate>
<description><![CDATA[If you're new to information product creation and marketing, you are likely to encounter one of the most common causes of procrastination in newbie information marketers - not being sure that the value of your item meets and exceeds customer expectations. Conventional thinking on "value and price" is often wrong. Here are some tips for solving this conundrum.]]></description>
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</item>
<item>
<title>Customer Loyalty - 10 Proven Strategies to Build and Maintain Superior Relationships With Clients</title>
<link>http://EzineArticles.com/4799781</link>
<guid>http://EzineArticles.com/4799781</guid>
<pubDate>Thu, 05 Aug 2010 10:03:07 -0500</pubDate>
<description><![CDATA[Customer loyalty is no longer optional. In many categories today, it's the only way to stay in business. Studies have shown that it is a much more difficult and more expensive proposition to get a new customer to buy than to get a repeat purchase from a current customer. So one of the smartest things a business owner can do is develop a system to extend the "purchasing lifetime" of a customer.]]></description>
<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/"  url="http://ezinearticles.com/members/mem_pics/Gogo-Erekosima_397465.jpg"  width="75"  height="100" />
</item>
<item>
<title>Constructing Prospect Profiles - Get More Bang For Your Direct Marketing Buck in One Simple Step</title>
<link>http://EzineArticles.com/4802433</link>
<guid>http://EzineArticles.com/4802433</guid>
<pubDate>Thu, 05 Aug 2010 08:56:31 -0500</pubDate>
<description><![CDATA[By using these questions to guide the construction of your prospect profiles, you will get a more accurate and effective way of digging deep into the identity of those you want to do business with (or sell a product to). If you run a sales team, or a business organization, you will find that this simple exercise will create enough empathy for your prospects and customers as to win their loyalty for your business.]]></description>
<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/"  url="http://ezinearticles.com/members/mem_pics/Gogo-Erekosima_397465.jpg"  width="75"  height="100" />
</item>
<item>
<title>Successful Business Turnaround Strategies - 10 Steps to Executing a Profitable Comeback</title>
<link>http://EzineArticles.com/4799540</link>
<guid>http://EzineArticles.com/4799540</guid>
<pubDate>Thu, 05 Aug 2010 08:54:33 -0500</pubDate>
<description><![CDATA[Accomplishing a successful business turnaround is much easier said than done. For a small business without access to government bailouts, Wall Street lines of credit, or national media campaigns, the challenge can seem downright impossible. In the following 10 steps I want to share a simple sequence for managing a marketing-centered business turnaround.]]></description>
<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/"  url="http://ezinearticles.com/members/mem_pics/Gogo-Erekosima_397465.jpg"  width="75"  height="100" />
</item>
<item>
<title>Internet Video Marketing - 7 Tips For Creating Video Clips That Pop</title>
<link>http://EzineArticles.com/4802374</link>
<guid>http://EzineArticles.com/4802374</guid>
<pubDate>Thu, 05 Aug 2010 08:43:53 -0500</pubDate>
<description><![CDATA[Many companies small and large have begun to understand the power of internet video for marketing products and services or for bonding with prospects, clients and market influencers. If you plan to market your business using internet video you would be best served by adhering to a few proven principles for generating attention, keeping that attention and building engagement with your videos.]]></description>
<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/"  url="http://ezinearticles.com/members/mem_pics/Gogo-Erekosima_397465.jpg"  width="75"  height="100" />
</item>
<item>
<title>How to Hire the Right Employees - 6 Simple Principles For Entrepreneurs and Managers</title>
<link>http://EzineArticles.com/4799255</link>
<guid>http://EzineArticles.com/4799255</guid>
<pubDate>Thu, 05 Aug 2010 08:04:25 -0500</pubDate>
<description><![CDATA[The quality of people you hire is one of the key enablers of success in any business. The best employees will contribute to strategy, suggest new products and programs and execute energetically. On the other hand, the wrong employees can bring down your business unit or organization. Here are a few key principles for hiring right.]]></description>
<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/"  url="http://ezinearticles.com/members/mem_pics/Gogo-Erekosima_397465.jpg"  width="75"  height="100" />
</item>
<item>
<title>The Future of Online Business - What to Do When Your Cell Phone Swallows Up Your House</title>
<link>http://EzineArticles.com/4802254</link>
<guid>http://EzineArticles.com/4802254</guid>
<pubDate>Wed, 04 Aug 2010 22:18:35 -0500</pubDate>
<description><![CDATA[In many of my talks and articles, I share with business leaders how to stop fighting uncertainty and prepare their businesses to harness it as a competitive advantage. When it comes to rapid technological change, there are some principles that can help your business to thrive from it rather than to be blindsided by it. Here are a few of my best ideas in this topic.]]></description>
<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/"  url="http://ezinearticles.com/members/mem_pics/Gogo-Erekosima_397465.jpg"  width="75"  height="100" />
</item>
<item>
<title>Website Content Development - 6 Secrets of Highly Magnetic Small Business Web Sites</title>
<link>http://EzineArticles.com/4802155</link>
<guid>http://EzineArticles.com/4802155</guid>
<pubDate>Wed, 04 Aug 2010 21:58:29 -0500</pubDate>
<description><![CDATA[Website content development is often one of the most commonly overlooked aspects of developing successful small business websites. A business website built on a foundation of content marketing results in greater search engine referrals, better brand positioning, and more opportunities for relationship building with clients and prospects.]]></description>
<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/"  url="http://ezinearticles.com/members/mem_pics/Gogo-Erekosima_397465.jpg"  width="75"  height="100" />
</item>
<item>
<title>Long Tail Keywords - The Most Profitable SEO Strategy For Small Business Websites</title>
<link>http://EzineArticles.com/4802038</link>
<guid>http://EzineArticles.com/4802038</guid>
<pubDate>Wed, 04 Aug 2010 21:44:54 -0500</pubDate>
<description><![CDATA[Long Tail Keywords are keyword phrases that generally consist of three, four or more keywords, are generally less competitive because they are not searched for as often, but that can be very lucrative to web publishers and small business websites for those very same reasons. By staying away from hyper-competitive keywords and keyword phrases, you can gain momentum from winning the first page of Google for a lot of long-tail keywords. ]]></description>
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<item>
<title>Strategic Internet Marketing Plans - 8 Marketing Channels For Reaching the World</title>
<link>http://EzineArticles.com/4801759</link>
<guid>http://EzineArticles.com/4801759</guid>
<pubDate>Wed, 04 Aug 2010 20:19:59 -0500</pubDate>
<description><![CDATA[Strategic Internet Marketing Plans are ideal for the small business that wants to powerfully leverage the web in such a way as to maximize lead generation, revenues, brand positioning and referral marketing systems. What are strategic internet marketing plans? Strategic internet marketing plans are simply marketing action plans that systematically integrate and diagram your use of online resources and their extensions (such as mobile device marketing) in a way that maximizes your return on investment.]]></description>
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<item>
<title>Product Pricing - 5 Rules That Factor in Buyer Psychology to Win You More Sales</title>
<link>http://EzineArticles.com/4801650</link>
<guid>http://EzineArticles.com/4801650</guid>
<pubDate>Wed, 04 Aug 2010 19:55:36 -0500</pubDate>
<description><![CDATA[Product pricing is like any other part of your marketing process in that there is a lot of psychology involved in successfully engaging the buyer. Surprisingly there are still many companies (big and small) that derive their pricing without a very detailed and well-thought out process to arrive at the optimal price. Here are some recommendations from Erin Mitchell of the Pricing society that will help you make more money and generate more success through smart product pricing.]]></description>
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<item>
<title>Sales Training Disasters - When Sales Mentoring by Peers Backfires</title>
<link>http://EzineArticles.com/4801565</link>
<guid>http://EzineArticles.com/4801565</guid>
<pubDate>Wed, 04 Aug 2010 19:24:08 -0500</pubDate>
<description><![CDATA[Sales training through sales mentoring within a selling organization is only a good idea when it is well structured and complemented by a broader system. Unfortunately, many harried and time-starved business owners take shortcuts with sales training and assign new trainees to shadow current salespeople in lieu of more comprehensive and systematic preparation.]]></description>
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</item>
<item>
<title>The Strategy and Tactics of Pricing in Online Business and Information Marketing Businesses</title>
<link>http://EzineArticles.com/4801462</link>
<guid>http://EzineArticles.com/4801462</guid>
<pubDate>Wed, 04 Aug 2010 19:07:45 -0500</pubDate>
<description><![CDATA[The strategy and tactics of pricing in online business and information businesses can be overwhelming if you are new to those categories. There are 2 seemingly conflicting pillars of online business success that you must reconcile to succeed in the information marketing business or online marketing business.]]></description>
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<item>
<title>Buying Criteria - Why Systematically Resetting Buyer Requirements Can Increase Your Sales</title>
<link>http://EzineArticles.com/4801051</link>
<guid>http://EzineArticles.com/4801051</guid>
<pubDate>Wed, 04 Aug 2010 18:42:40 -0500</pubDate>
<description><![CDATA[Identifying the buying criteria of your customers and accounting for them in your marketing and sales system is a time-proven way of achieving business success. In fact, this principle is so well established that among direct marketers that it has long since passed into the realm of conventional wisdom.]]></description>
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<item>
<title>Reduce Price Resistance - 3 Simple Techniques For Converting Clients and Customers Without Selling</title>
<link>http://EzineArticles.com/4800878</link>
<guid>http://EzineArticles.com/4800878</guid>
<pubDate>Wed, 04 Aug 2010 17:01:42 -0500</pubDate>
<description><![CDATA[Dealing with price resistance is one of the most important competencies required for success in selling high-end products and professional services. Buyers of such products and services generally work hard to get the best deal. With easy access to the internet, numerous studies have shown that the information asymmetry has narrowed between consumers and expert professionals in virtually every industry and market niche.]]></description>
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</item>
<item>
<title>Sales Training That Sucks - 5 Ways Using Internal Selling Mentors Hurts Your Selling Organization</title>
<link>http://EzineArticles.com/4800757</link>
<guid>http://EzineArticles.com/4800757</guid>
<pubDate>Wed, 04 Aug 2010 16:18:52 -0500</pubDate>
<description><![CDATA[What passes for sales training in many selling organizations is hardly a laughing matter. Ask any business leader or executive what the most important part of his or her business happens to be, and they'll say "my people". But when you look into how little they invest time, money and attention they invest into their training and development process, you'll be left with a much different impression.]]></description>
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</item>
<item>
<title>Business Improvement Strategies - 7 Tips on Conducting Profit-Boosting Executive Training Sessions</title>
<link>http://EzineArticles.com/4800494</link>
<guid>http://EzineArticles.com/4800494</guid>
<pubDate>Wed, 04 Aug 2010 15:40:52 -0500</pubDate>
<description><![CDATA[The best business improvement training programs leave participants with a continuing ability to surface the reality in their organizations and painstakingly work out detailed solutions that satisfactorily answer all the "How" questions. Research shows that eighty percent of learning takes place outside the classroom. If this is true, it means that the many business improvement training programs are not designed to yield the best ROI for the organization.]]></description>
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<item>
<title>Business Strategy Implementation - 4 Factors to Turn Your Strategic Planning Into Execution</title>
<link>http://EzineArticles.com/4800412</link>
<guid>http://EzineArticles.com/4800412</guid>
<pubDate>Wed, 04 Aug 2010 15:07:44 -0500</pubDate>
<description><![CDATA[Business strategy implementation is the name of the game in small and large companies today. Due to a revolving door of management mantras and fads, and increasing "guru fatigue", there is increasing recognition that the ability to successfully execute new strategies and programs is the real key to competitive advantage in business in the 21st century - not strategy development.]]></description>
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</item>
<item>
<title>Sales Success Mindset - How to Sell Anything to Anyone in 3 Simple (But Not Easy) Steps</title>
<link>http://EzineArticles.com/4800110</link>
<guid>http://EzineArticles.com/4800110</guid>
<pubDate>Wed, 04 Aug 2010 14:45:02 -0500</pubDate>
<description><![CDATA[Everyone is looking for success. Why? We are convinced it is the shortcut to happiness.]]></description>
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<item>
<title>Achieve Small Business Growth in the Next 30 Days With Business Networking From the Platform</title>
<link>http://EzineArticles.com/4799973</link>
<guid>http://EzineArticles.com/4799973</guid>
<pubDate>Wed, 04 Aug 2010 14:42:22 -0500</pubDate>
<description><![CDATA[Speaking in front of community groups and audiences is the single most effective way to leverage your marketing message to attract new prospective clients and new business. People mentally prepare to receive information from an endorsed speaker, and receive your message in a "buying frame of mind" - different than they would with an advertisement.]]></description>
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<item>
<title>Online Content Marketing - How to Go From Content to Customers in 3 Steps Flat</title>
<link>http://EzineArticles.com/4799356</link>
<guid>http://EzineArticles.com/4799356</guid>
<pubDate>Wed, 04 Aug 2010 13:05:35 -0500</pubDate>
<description><![CDATA[There's no question that for many business owners and sales professionals, the whole point of developing websites and social media strategies is to gain new customers. When you get free website traffic either from the search engines or members of your social network online, and these web visitors decide to purchase your products and services, that's as good as it gets.]]></description>
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<item>
<title>Strategic Marketing Partnerships - 7 Questions to Help Set Up a Profitable Business Alliance</title>
<link>http://EzineArticles.com/4434975</link>
<guid>http://EzineArticles.com/4434975</guid>
<pubDate>Mon, 07 Jun 2010 19:46:17 -0500</pubDate>
<description><![CDATA[Strategic marketing partnerships are some of the most powerful ways to build profit windfalls into any business while insulating your company against long-term business risks like market changes, value chain disruptions, disruptive technologies and business model erosion. Below I have listed 7 important questions you should ask about a potential strategic marketing partner before you approach them.]]></description>
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<item>
<title>Strategic Marketing Planning Made Simple - The 4P Business Thinking System</title>
<link>http://EzineArticles.com/4435010</link>
<guid>http://EzineArticles.com/4435010</guid>
<pubDate>Mon, 07 Jun 2010 15:54:48 -0500</pubDate>
<description><![CDATA[An effective strategic marketing planning framework is a must-have element for any small business that wants to become a big business "when it grows up". Unfortunately, many small business owners have as much interest in strategic marketing planning as a turkey has for thanksgiving. They avoid it.]]></description>
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</item>
<item>
<title>Article Writing and Creation Tips - 7 Ways to Make Article Marketing Easy and Enjoyable</title>
<link>http://EzineArticles.com/4434028</link>
<guid>http://EzineArticles.com/4434028</guid>
<pubDate>Mon, 07 Jun 2010 15:52:08 -0500</pubDate>
<description><![CDATA[Writing the kind of articles that help businesses grow online is easier said than done. Many people have difficulties with writing in general. Others start to have problems when the articles need to please both human visitors and search engine requirements as is usually the case online. Here are 7 tips to help overcome the mental and technical challenges associated with creating selling articles fast.]]></description>
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<item>
<title>Online Customer Testimonials - How an Overused Copywriting Technique Brought the FTC Calling</title>
<link>http://EzineArticles.com/4434670</link>
<guid>http://EzineArticles.com/4434670</guid>
<pubDate>Mon, 07 Jun 2010 15:47:07 -0500</pubDate>
<description><![CDATA[Online customer testimonials have been a staple of internet sales letters for years. They are simple statements by customers attesting to the quality of a product or service provided. However, as consumers began to experience disappointment with the products of internet marketers, their complaints caused the Federal Trade Commission (FTC) to make some controversial rule changes.]]></description>
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<item>
<title>Marketing to the Affluent - 3 Survival Tips For New Professional Service Firms</title>
<link>http://EzineArticles.com/4434516</link>
<guid>http://EzineArticles.com/4434516</guid>
<pubDate>Mon, 07 Jun 2010 15:44:26 -0500</pubDate>
<description><![CDATA[One of the most well-worn cliches bandied about by sales trainers and speakers is to "market to the affluent". Often, they share this insight as though it weren't one of the most obvious "secrets" to sales success. In this article, you will get 3 specific and practical strategies for marketing to the affluent.]]></description>
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<item>
<title>Starting a Business - 5 Personal Inventory Audits to Help You Launch Your Business Startup</title>
<link>http://EzineArticles.com/4434858</link>
<guid>http://EzineArticles.com/4434858</guid>
<pubDate>Mon, 07 Jun 2010 15:40:55 -0500</pubDate>
<description><![CDATA[Starting a business appears to be as American as apple pie. Every year, tens of thousands of people in the United States decide to launch their own business start up. ]]></description>
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<item>
<title>Marketing SWOT Analysis - Grow Your Business by Keeping Your Friends Close and Your Enemies Closer</title>
<link>http://EzineArticles.com/4434430</link>
<guid>http://EzineArticles.com/4434430</guid>
<pubDate>Mon, 07 Jun 2010 15:37:20 -0500</pubDate>
<description><![CDATA[A marketing SWOT analysis is a variant of the Business SWOT analysis - a process for examining the internal conditions (strengths and weaknesses) of your business, as well as the external conditions (opportunities and threats) that could affect your business. While Fortune 500 companies and mid-sized companies can afford to pay for wide-ranging consulting using this strategic planning tool, we have found that most small business owners have neither the time nor the money to delve into the kind of minutiae that the bigger businesses delve into. Since marketing is the rate-limiting factor in the success of most...]]></description>
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</item>
<item>
<title>10 Questions to Ask Yourself Before You Hire a Marketing Consultant</title>
<link>http://EzineArticles.com/4434336</link>
<guid>http://EzineArticles.com/4434336</guid>
<pubDate>Mon, 07 Jun 2010 15:31:14 -0500</pubDate>
<description><![CDATA[Choosing a marketing consultant is rarely an easy decision to make for most small business owners. For one, consultants don't come cheap. Second, they usually make lots of sensible and intelligent-sounding recommendations, but then you still end up with no more time or resources to do the work they recommend. As a result of these realities, you may end up avoiding a marketing consultant whose services may just be the cure for your business woes.]]></description>
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<item>
<title>Get More Effective Article Resource Boxes by Borrowing These Classified Ad Copywriting Techniques</title>
<link>http://EzineArticles.com/4433768</link>
<guid>http://EzineArticles.com/4433768</guid>
<pubDate>Mon, 07 Jun 2010 15:17:45 -0500</pubDate>
<description><![CDATA[Article Resource boxes are sections of text attached to articles that allow readers to get more information about an article author and connect to additional resources provided by the author. In the context of online article marketing, if your resource box is well-crafted, it can generate targeted leads as well as search engine link support for your business websites and landing pages.]]></description>
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<item>
<title>Personal Productivity - 7 Spiritual Tips to Help You Live a Life of Success and Fulfillment</title>
<link>http://EzineArticles.com/4434722</link>
<guid>http://EzineArticles.com/4434722</guid>
<pubDate>Mon, 07 Jun 2010 15:17:22 -0500</pubDate>
<description><![CDATA[Personal productivity is an area many people struggle with. Just try to find your way to a motivational seminar near you and you'll find the streets clogged with cars and the parking lots filled to the brim. Business seminar companies rake in millions of dollars every year trying to tell you how to become more productive. However, boosting your personal productivity does not require you to fork over thousands of dollars of your hard earned money to someone you will only see for a few minutes...while you go on to live the rest of your life still stuck with you.]]></description>
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<item>
<title>7 Fatal Keyword Research Mistakes You Can Make When Marketing Offline Services Online</title>
<link>http://EzineArticles.com/4433344</link>
<guid>http://EzineArticles.com/4433344</guid>
<pubDate>Mon, 07 Jun 2010 15:14:28 -0500</pubDate>
<description><![CDATA[Keyword research is the most important prerequisite of a successful internet marketing plan. It is especially important for offline service firms looking to generate leads and clients through their online marketing efforts. Here are 7 fatal mistakes businesses make in keyword research.]]></description>
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<item>
<title>Public Speaking For Small Business Owners - The Hidden Wealth Secret of Warren Buffett</title>
<link>http://EzineArticles.com/4434778</link>
<guid>http://EzineArticles.com/4434778</guid>
<pubDate>Mon, 07 Jun 2010 15:13:18 -0500</pubDate>
<description><![CDATA[Public speaking is the unheralded secret of Warren Buffett's earliest success. Hosting continuous seminars targeted at the needs of his potential clients allowed him to get the trust and support of his earliest investors. Any professional service firm can use this same system to boost sales and business growth.]]></description>
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<item>
<title>Article Resource Boxes - The Perfect Classified Ads For Marketing Your Business Online</title>
<link>http://EzineArticles.com/4433501</link>
<guid>http://EzineArticles.com/4433501</guid>
<pubDate>Mon, 07 Jun 2010 15:06:16 -0500</pubDate>
<description><![CDATA[Article Resource Boxes are those special informational sections of an article in which the author of the article is profiled, along with any special message or links the author might want to share. Resource boxes are especially useful marketing tools when your articles are featured in online article directories or in specialty trade publications.]]></description>
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</item>
<item>
<title>Business Process Improvement - 8 Benefits of Looking Outside Your Industry For Business Ideas</title>
<link>http://EzineArticles.com/4434156</link>
<guid>http://EzineArticles.com/4434156</guid>
<pubDate>Mon, 07 Jun 2010 14:25:41 -0500</pubDate>
<description><![CDATA[When Henry Ford needed an innovative production model in the nascent automotive industry, he got his ground breaking idea of using an assembly line from the meat packing industry. Since that time, many fortunes have been built by forward thinking entrepreneurs who brought in ideas from other industries.]]></description>
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</item>
<item>
<title>Choosing a Marketing Consultant - 10 Questions to Ask Before You Hire</title>
<link>http://EzineArticles.com/4434238</link>
<guid>http://EzineArticles.com/4434238</guid>
<pubDate>Mon, 07 Jun 2010 14:24:11 -0500</pubDate>
<description><![CDATA[Marketing consulting services might appear to be a dime a dozen when you first begin your search for a marketing consultant. Appearances are deceiving. What you are likely to find is that many advertising and media sales representatives find it convenient to call themselves marketing consultants. In truth, only a small fraction of these sales people truly qualify to be considered media-neutral (or "method-neutral") marketing consultants.]]></description>
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</item>
<item>
<title>6 Ways Google Alerts Help You Grow Your Business</title>
<link>http://EzineArticles.com/4368409</link>
<guid>http://EzineArticles.com/4368409</guid>
<pubDate>Thu, 27 May 2010 17:51:11 -0500</pubDate>
<description><![CDATA[Google alerts have increased in importance with the increase in social media adoption. As big and small companies alike have raced to websites like Facebook, Twitter and YouTube, the humble Google alert is now employed in ways only a few people could conceive of when the program was first launched.]]></description>
<media:thumbnail xmlns:media="http://search.yahoo.com/mrss/"  url="http://ezinearticles.com/members/mem_pics/Gogo-Erekosima_397465.jpg"  width="75"  height="100" />
</item>
<item>
<title>Twitter Marketing Candy For the Entrepreneurial Soul</title>
<link>http://EzineArticles.com/4368967</link>
<guid>http://EzineArticles.com/4368967</guid>
<pubDate>Thu, 27 May 2010 16:00:19 -0500</pubDate>
<description><![CDATA[I noticed about 2 months after I first joined Twitter that my tweets referencing terms like "funny video" or "amazing picture" seemed to be equal in popularity to my most useful tweets sharing business insights or resources. Here are some resources to help you generate a steady stream of Twitter candy for your followers.]]></description>
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</item>
<item>
<title>Strategic Thinking Tips - 5 Commandments For Entrepreneurs, Business Owners, and Wealth Architects</title>
<link>http://EzineArticles.com/4369553</link>
<guid>http://EzineArticles.com/4369553</guid>
<pubDate>Thu, 27 May 2010 15:13:26 -0500</pubDate>
<description><![CDATA[Strategic thinking is the process and act of thinking that enables the design, planning and implementation of large scale operations or projects. It is a skill and a discipline you must master if you hope to climb to the top of your marketplace or to the pinnacle of your career.]]></description>
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</item>
<item>
<title>Building Business Rapport - 6 Near-Magical Ways to Connect During a Sales Presentation</title>
<link>http://EzineArticles.com/4368576</link>
<guid>http://EzineArticles.com/4368576</guid>
<pubDate>Thu, 27 May 2010 12:38:53 -0500</pubDate>
<description><![CDATA[Many sales professionals and entrepreneurs have confused personal rapport for what they actually need - a mental and emotional connection with a prospect that is enough to facilitate a business exchange. In this article, you will get 6 specific ways to build an appropriate emotional connect with a sales prospect.]]></description>
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</item>
<item>
<title>Small Business Owner Life Management - 6 Tips For Escaping Stress</title>
<link>http://EzineArticles.com/4272421</link>
<guid>http://EzineArticles.com/4272421</guid>
<pubDate>Fri, 14 May 2010 10:43:30 -0500</pubDate>
<description><![CDATA[Many small business owners take very few days off and most go for years on end without a real vacation. When confronted, they usually express the belief that their business would be irrevocably damaged should they step away for too long. Unfortunately, the inevitable end result is that many of these same entrepreneurs get so stressed out and overwhelmed that their personal productivity suffers.]]></description>
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</item>
<item>
<title>Brand Positioning Strategy - From USP Promise to Execution</title>
<link>http://EzineArticles.com/4271218</link>
<guid>http://EzineArticles.com/4271218</guid>
<pubDate>Tue, 11 May 2010 22:26:00 -0500</pubDate>
<description><![CDATA[A brand positioning strategy is a road map or plan for how a product, service or company plans to attain differentiation and subsequent competitive advantage in the marketplace. To execute your brand positioning strategy and attain your business goals, you must align 3 distinct elements to your core positioning strategy. If your business strikes a discordant note in any of these elements, your whole marketing system will be compromised. Let's take a closer look at them.]]></description>
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<title>7 Managerial Decisions - Making Steps For Faster Business Growth</title>
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<pubDate>Tue, 11 May 2010 21:50:02 -0500</pubDate>
<description><![CDATA[Excellent managerial decision-making accounts for the difference between businesses that grow fast and businesses that don't. Managers and entrepreneurs who rise to the top and take their companies with them have usually developed habits and systems for making difficult decisions. ]]></description>
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