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    <title>Going Green Matters</title>
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    <description>Going Green Matters</description>
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    <lastBuildDate>Tue, 23 Jun 2009 20:38:03 GMT</lastBuildDate>
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      <title>Buy.com Takes Eco-Friendly Shopping to the Next Level</title>
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      <pubDate>Tue, 23 Jun 2009 20:38:03 GMT</pubDate>
      <description>&lt;a href="http://affiliate.buy.com/gateway.aspx?adid=17662&amp;aid=10389604&amp;pid=2739823&amp;sURL=http%3A%2F%2Fwww.buy.com%2Fretail%2Fcoupon.asp%3Fprid%3D85634947" target="_top" onmouseover="window.status='http://www.buy.com';return true;" onmouseout="window.status=' ';return true;"&gt;
&lt;img src="http://www.afcyhf.com/image-2739823-10389604" width="125" height="125" alt="Buy.com Coupons" border="0" align=right hspace=6/&gt;&lt;/a&gt;&lt;a href="http://affiliate.buy.com/gateway.aspx?adid=17662&amp;aid=10390122&amp;pid=2739823&amp;sURL=http%3A//www.buy.com" target="_top" onmouseover="window.status='http://www.buy.com';return true;" onmouseout="window.status=' ';return true;"&gt;Buy.com&lt;/a&gt;
&lt;img src="http://www.afcyhf.com/image-2739823-10390122" width="1" height="1" border="0"/&gt; announces the next phase in its ongoing effort to improve the environmental friendliness of its unique online shopping experience through a partnership with leading memory products manufacturer, Kingston Technology. Shoppers who purchase Kingston "Go Green" USB Flash drives and SD cards on Buy.com will receive their orders directly from Kingston and can also opt to receive those products with significantly less packaging.&lt;img width="0" height="0" src="http://www.goinggreenmatters.com/aggbug.ashx?id=7cfd764b-e419-40c4-b230-ab53bfdcf667"/&gt;&lt;div class="feedflare"&gt;
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      <category>Eco-Friendly</category>
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      <title>Survey: 60 Percent of Major Retailers Boost Profits by Going Green</title>
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      <pubDate>Tue, 23 Jun 2009 20:30:36 GMT</pubDate>
      <description>&lt;IMG border=0 hspace=6 alt=flower.gif align=right src="http://www.goinggreenmatters.com/content/binary/icons/flower.gif" width=100 height=100&gt;Prenova announces the results of a survey revealing that large retail operations are choosing to decrease energy consumption because they see significant quarterly savings as a result. Performed in conjunction with Chain Store Age the results of the survey are unequivocal. 50 percent of retailers with 500 to 999 stores, and over 60 percent of retailers with 1,000 stores or more, indicated that sustainable energy initiatives help them save money on energy every quarter. Complete survey results and analysis are available on Prenova’s website. &lt;img width="0" height="0" src="http://www.goinggreenmatters.com/aggbug.ashx?id=117f7165-032c-4342-98a9-1754a48d2f6f"/&gt;&lt;div class="feedflare"&gt;
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      <category>Green Companies</category>
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      <title>Survey: Americans Want to Go Green, but Not if it Means Being Uncomfortable or Inconvenienced</title>
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      <pubDate>Tue, 23 Jun 2009 20:20:10 GMT</pubDate>
      <description>&lt;IMG border=0 hspace=6 alt=lightbulb.gif align=right src="http://www.goinggreenmatters.com/content/binary/icons/lightbulb.gif" width=100 height=100&gt;A new national survey released today, one of four annual surveys conducted by The Shelton Group, finds most Americans are trying to buy more green products, but not at the expense of convenience or comfort. And most Americans wouldn’t give up their iPod, microwave oven, air conditioning, cell phone or computer, even if they thought it harmed the environment.&lt;img width="0" height="0" src="http://www.goinggreenmatters.com/aggbug.ashx?id=f580c3ba-afcc-4485-a3b3-4ee956e46f0d"/&gt;&lt;div class="feedflare"&gt;
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      <category>Green Lifestyle</category>
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      <title>Tips on Going Green this Earth Day</title>
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      <pubDate>Tue, 14 Apr 2009 19:39:20 GMT</pubDate>
      <description>&lt;IMG border=0 hspace=6 alt=planet.gif align=right src="http://www.goinggreenmatters.com/content/binary/icons/planet.gif" width=100 height=100&gt;April 22nd marks Earth Day, a yearly reminder that asks all Americans for their civic participation in conservation and green friendly practices. This year, University of Phoenix is offering ten simple tips to help you go green, not just for Earth Day, but all year long!&lt;img width="0" height="0" src="http://www.goinggreenmatters.com/aggbug.ashx?id=021a2014-3252-480d-a20b-304a65672325"/&gt;&lt;div class="feedflare"&gt;
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      <category>Going Green Tips</category>
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      <title>Sierra Club Green Home Launches New Web Site</title>
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      <pubDate>Thu, 26 Mar 2009 20:28:51 GMT</pubDate>
      <description>&lt;IMG border=0 hspace=6 alt=leaf.gif align=right src="http://www.goinggreenmatters.com/content/binary/icons/leaf.gif" width=100 height=100&gt;Sierra Club Green Home launched its new Web site designed to educate Americans on how to make their homes more energy efficient, environmentally sustainable and healthy. Created with Sierra Club — America’s oldest, largest, and best-known environmental organization — SCGH aims to help aspirationally green citizens become more environmentally conscious.&lt;img width="0" height="0" src="http://www.goinggreenmatters.com/aggbug.ashx?id=1ff266a8-1f71-4645-bb5c-aa14ffe63911"/&gt;&lt;div class="feedflare"&gt;
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      <category>Green Websites</category>
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      <title>American Le Mans Series Selects G-Oil as Official Motor Oil</title>
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      <pubDate>Tue, 24 Mar 2009 19:07:06 GMT</pubDate>
      <description>&lt;IMG border=0 hspace=6 alt=G-OIL.bmp align=right src="http://www.goinggreenmatters.com/content/binary/random/G-OIL.bmp" width=161 height=300&gt;Green Earth Technologies have signed a two-year contract that will name their Ultimate Biodegradable "green" motor oil, G-OIL, the official motor oil of The American Le Mans Series and the International Motor Sports Association. 
&lt;br&gt;&lt;br&gt;
Under the agreement, G-OIL will be used in the Series' official safety trucks, which will also feature the G-OIL logo. The logo will also appear prominently at all Series races. Green Earth Technologies will utilize the American Le Mans Series and IMSA logos on their product packaging, promotions, publicity materials, advertising and on their web site.&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;img width="0" height="0" src="http://www.goinggreenmatters.com/aggbug.ashx?id=a2649351-d891-40fb-b50a-4b45a20369ef"/&gt;&lt;div class="feedflare"&gt;
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      <title>Lincoln, Nebraska Residents Recycle 3 Tons of Old Directories</title>
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      <pubDate>Tue, 24 Mar 2009 19:03:14 GMT</pubDate>
      <description>&lt;IMG border=0 hspace=6 alt=recycle.gif align=right src="http://www.goinggreenmatters.com/content/binary/icons/recycle.gif" width=100 height=100&gt;The Lincoln community has proven once again they have what it takes to "Think Yellow, Go Green" by recycling 1,200 outdated Windstream Yellow Pages directories, the equivalent of 6,000 pounds -- three tons of outdated directories. The month-long recycling program was supported by the Lincoln Parks and Recreation Department, the local Boy Scouts of America and specialty recycler, Recycling Enterprises of Nebraska, Inc.&lt;img width="0" height="0" src="http://www.goinggreenmatters.com/aggbug.ashx?id=4dba0ef0-3ff0-411f-a9b1-8b4f74f596b0"/&gt;&lt;div class="feedflare"&gt;
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      <category>Recycling Programs</category>
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      <title>Study: Green Products Sustain Momentum in Down Economy</title>
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      <pubDate>Tue, 17 Mar 2009 19:24:04 GMT</pubDate>
      <description>&lt;IMG height=100 alt=flower.gif hspace=6 src="http://www.goinggreenmatters.com/content/binary/icons/flower.gif" width=100 align=right border=0&gt;The growth in popularity of sustainable products—those that are eco-friendly, organic and those produced through fair trade methods—has marched upward for at least the past five years as more shoppers factor in the environmental impact of the products they consume. According to the latest IRI Times &amp; Trends Report, “Sustainability: CPG Marketing in a Green World,” the spectrum of green shoppers is broad and represents a diverse array of consumer demographics, psychographics, values and beliefs. The IRI report examines eight green consumer segments and provides insight into current and emerging sustainability trends that will enable manufacturers and retailers to drive top-line growth in the rapidly evolving green segment of the consumer packaged goods market. &lt;img width="0" height="0" src="http://www.goinggreenmatters.com/aggbug.ashx?id=0d1d40bd-97ad-4b58-9d83-247a217b747a"/&gt;&lt;div class="feedflare"&gt;
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      <title>Academic Study Challenges Projections of Green Jobs</title>
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      <pubDate>Tue, 17 Mar 2009 03:48:09 GMT</pubDate>
      <description>&lt;IMG height=155 alt=report.jpg src="http://www.goinggreenmatters.com/content/binary/icons/report.jpg" width=193 border=0 align=right hspace=6&gt;Academics and researchers from four U.S. universities released a joint study, Seven Myths About Green Jobs, that analyzes the assumptions, findings and methodologies of green jobs projections and benefits put forth in reports issued by several special interest groups, industry associations and international organizations which have subsequently been widely referenced by government officials, policymakers and the media. &lt;img width="0" height="0" src="http://www.goinggreenmatters.com/aggbug.ashx?id=1d72061c-c6cc-42f4-a920-73c23e29c28e"/&gt;&lt;div class="feedflare"&gt;
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      <title>Office Depot Wins ‘Outstanding Environmental Leadership Award’</title>
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      <pubDate>Fri, 13 Mar 2009 19:39:09 GMT</pubDate>
      <description>&lt;IMG height=300 alt=OD_Environmental.jpg hspace=6 src="http://www.goinggreenmatters.com/content/binary/random/OD_Environmental.jpg" width=216 align=right border=0&gt;Office Depot was recognized with an award for its “Outstanding Environmental Leadership” by Office Products International at the eighth annual European Office Products Awards banquet held in Frankfurt, Germany. Office Depot was given this special industry recognition for the Company’s long-standing commitment to the environment, proven global track record and successful implementation of an industry-leading environmental strategy. A panel of senior industry executives from all channels of the European office supplies industry formed the awards judging panel.&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;img width="0" height="0" src="http://www.goinggreenmatters.com/aggbug.ashx?id=437b11b6-520e-4e94-968f-7ba273fd7b3d"/&gt;&lt;div class="feedflare"&gt;
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      <title>U.S. Postal Service Brings Paper Recycling to Post Office Lobbies</title>
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      <pubDate>Fri, 13 Mar 2009 01:05:03 GMT</pubDate>
      <description>&lt;IMG height=100 alt=recycle.gif hspace=6 src="http://www.goinggreenmatters.com/content/binary/icons/recycle.gif" width=100 align=right border=0&gt;The "Three Rs" take on a more modern meaning today as the U.S. Postal Service makes it easier for Post Office Box customers across the country to recycle their mail. 
&lt;br&gt;&lt;br&gt;
"Read, Respond, Recycle" is the banner under which the Postal Service will reach out to postal customers with a convenient, environmentally responsible alternative to bringing home or discarding their PO Box mail. &lt;img width="0" height="0" src="http://www.goinggreenmatters.com/aggbug.ashx?id=f6ed4b21-37e6-4630-894c-74b51925f57e"/&gt;&lt;div class="feedflare"&gt;
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      <category>Recycling Programs</category>
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      <title>Zenith Digital TV Converter Box Offers Energy-Saving Features</title>
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      <pubDate>Mon, 09 Mar 2009 19:44:46 GMT</pubDate>
      <description>&lt;IMG height=235 alt=Zenith-DTT901.jpg hspace=6 src="http://www.goinggreenmatters.com/content/binary/products/Zenith-DTT901.jpg" width=345 align=right border=0&gt;With less than 100 days remaining until all full-power analog television broadcasts are switched off across the nation, experts urge budget-minded viewers to consider an Energy Star-rated digital-to-analog converter box as the ideal way to keep their favorite channels after midnight on June 12.
&lt;br&gt;&lt;br&gt;
According to the U.S. Commerce Department, which manages the government's digital TV coupon program, the Zenith DTT901 converter box consumes less energy in "on mode" than any other converter eligible for the $40 federal government discount coupons. The Zenith DTT901 also performs better than the guidelines of the Energy Star program, which stipulates conservative energy use in both the "on mode," when the box is in use, and in the "sleep mode," when the converter box is not in use.&lt;img width="0" height="0" src="http://www.goinggreenmatters.com/aggbug.ashx?id=ff6f1cd4-22af-4a1d-9b74-e7448779300c"/&gt;&lt;div class="feedflare"&gt;
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      <category>Energy Efficient</category>
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      <title>18-to-34 Year-Olds Key to Green Economy</title>
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      <pubDate>Thu, 05 Mar 2009 21:05:07 GMT</pubDate>
      <description>&lt;IMG height=100 alt=sun.gif src="http://www.goinggreenmatters.com/content/binary/icons/sun.gif" width=100 border=0 align=right hspace=6&gt;New research conducted by EnviroMedia Social Marketing indicates young Americans, an estimated audience of 76 million people, will power the new green economy and are the key to future economic growth. 
&lt;br&gt;&lt;br&gt;
This national opinion poll reveals a clear generation gap in understanding the cause of climate change — and marketing experts say businesses that pay attention may find new growth strategies.
&lt;BR&gt;&lt;BR&gt;
More than any other age group, 18- to 34-year-olds believe global warming is caused by human activities. Additionally, the research indicates Americans who believe in this connection are almost twice as likely to buy more green products in this economy than Americans who believe it occurs naturally. &lt;img width="0" height="0" src="http://www.goinggreenmatters.com/aggbug.ashx?id=9e5ce3a4-bd02-418c-9478-6300d8d1c1c5"/&gt;&lt;div class="feedflare"&gt;
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      <category>Green Lifestyle</category>
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      <title>The Greening of America Under Way in the Data Center</title>
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      <pubDate>Fri, 27 Feb 2009 17:49:39 GMT</pubDate>
      <description>&lt;IMG height=100 alt=planet.gif src="http://www.goinggreenmatters.com/content/binary/icons/planet.gif" width=100 border=0 align=right hspace=6&gt;The Obama administration’s economic recovery package includes commitments to work towards a sustainable, energy-efficient future. With the world’s servers currently consuming some 408 MWh of electricity, the effort is certainly needed. In fact it has been under way for some time in some of the United States’ large data centers.&lt;img width="0" height="0" src="http://www.goinggreenmatters.com/aggbug.ashx?id=c8a3c713-3abf-4ff7-aed6-943d2e185056"/&gt;&lt;div class="feedflare"&gt;
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      <category>Clean Technology;Environmental Politics</category>
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      <title>UPS Completes Deployment of 300 New CNG Trucks</title>
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      <pubDate>Wed, 25 Feb 2009 21:32:48 GMT</pubDate>
      <description>&lt;IMG height=200 alt=UPS_cng_vehicals.jpg src="http://www.goinggreenmatters.com/content/binary/vehicles/UPS_cng_vehicals.jpg" width=300 border=0 align=right hspace=6&gt;UPS has deployed 300 new delivery trucks powered by Compressed Natural Gas to seven cities in Colorado, Georgia, Oklahoma and California. The CNG vehicles, part of an order placed last May, will allow UPS to further reduce its dependence on traditional fossil fuels like gasoline and diesel and lower its carbon footprint. UPS already operates the largest private fleet of alternative fuel vehicles in its industry – 1,819 in total with these additions. 
&lt;br&gt;&lt;br&gt;
The new CNG trucks have been deployed over the past month to Denver (43); Atlanta (46); Oklahoma City (100), and four cities in California: Sacramento (21), San Ramon (63), Los Angeles (9) and Ontario (18). All now are in service. &lt;img width="0" height="0" src="http://www.goinggreenmatters.com/aggbug.ashx?id=b15d12fb-4dea-41fa-b024-c613984bdba4"/&gt;&lt;div class="feedflare"&gt;
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      <category>Efficient Cars</category>
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      <title>Obama Vowes to Spend $15B a Year to Develop Renewable Energy</title>
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      <pubDate>Wed, 25 Feb 2009 21:20:37 GMT</pubDate>
      <description>&lt;IMG height=100 alt=flower.gif src="http://www.goinggreenmatters.com/content/binary/icons/flower.gif" width=100 border=0 align=right hspace=6&gt;President Obama's first speech to a Joint Session of Congress last night was almost entirely devoted to the troubled economy. Amid a deepening recession Obama described the $787 Billion stimulus as one of the bold steps his five week old administration is implementing to turn the US economy around.
&lt;br&gt;&lt;br&gt;
In the speech, Obama vowed to spend $15 billion a year to develop renewable energy. "We know the country that harnesses the power of clean, renewable energy will lead the 21st century," he said. The administration's Secretary of Energy, Stephen Chu, announced on Monday an immediate fast-tracking of all applications from wind and solar companies for stimulus dollars to kick-start the construction of more projects.&lt;img width="0" height="0" src="http://www.goinggreenmatters.com/aggbug.ashx?id=85e000ef-590d-49db-9288-fa6afc960143"/&gt;&lt;div class="feedflare"&gt;
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      <title>Energy Efficiency Tips for Going Green in Your Home Office</title>
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      <pubDate>Wed, 25 Feb 2009 20:48:05 GMT</pubDate>
      <description>&lt;IMG height=100 alt=planet.gif src="http://www.goinggreenmatters.com/content/binary/icons/planet.gif" width=100 border=0 align=right hspace=6&gt;Teleworking or running a home-based business can save money and help the environment by decreasing carbon emissions from commuting. ComEd recommends several tips for customers to save more money and make a bigger impact on the environment by better managing energy usage in their home offices.
&lt;br&gt;&lt;br&gt;
Teleworking is well on its way to becoming a mainstay in today's work environment. According to the U.S. Labor Department, about 14 million workers were telecommuting part-time in 2004 and 7 million were running home-based businesses. Employed Americans working remotely at least one day a month increased by 63 percent from 2004 to 2006, according to a survey by WorldAtWork*. The Society of Human Resource Management's 2007 benefits survey showed that 56 percent of U.S. companies surveyed offered some form of telecommuting in 2007, up 5 percent from 2006.&lt;img width="0" height="0" src="http://www.goinggreenmatters.com/aggbug.ashx?id=c4ade146-7deb-46da-8993-9db44bf2066e"/&gt;&lt;div class="feedflare"&gt;
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      <category>Energy Efficient;Going Green Tips</category>
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