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<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:atom="http://www.w3.org/2005/Atom" xmlns:openSearch="http://a9.com/-/spec/opensearchrss/1.0/" xmlns:georss="http://www.georss.org/georss" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0"><channel><atom:id>tag:blogger.com,1999:blog-6530648099645480441</atom:id><lastBuildDate>Mon, 09 Nov 2009 09:20:57 +0000</lastBuildDate><title>Goli Express !!!</title><description>A management blog</description><link>http://www.goliexpress.com/</link><managingEditor>noreply@blogger.com (Saurabh)</managingEditor><generator>Blogger</generator><openSearch:totalResults>30</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/GoliExpress" type="application/rss+xml" /><feedburner:emailServiceId>GoliExpress</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-277838059046348600</guid><pubDate>Wed, 05 Nov 2008 16:56:00 +0000</pubDate><atom:updated>2008-11-05T09:26:44.185-08:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Do you know?</category><title>Do you know? #4</title><description>&lt;img id="BLOGGER_PHOTO_ID_5265219124579334386" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 329px; CURSOR: hand; HEIGHT: 400px" alt="" src="http://1.bp.blogspot.com/_ijZx9cIn5fM/SRHQ5cEk-PI/AAAAAAAAAK0/CVa6NfoV3ns/s400/elvis-lg.jpg" border="0" /&gt; &lt;strong&gt;&lt;span style="font-size:130%;"&gt;Who is the top earning dead celebrity for 2008?&lt;/span&gt;&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Forbes' has been tracking the top-earning, deceased celebrity since 2001. Except for 2006, one person has been on the top of that list from 2001-08. The King of Rock ’n’ Roll &lt;strong&gt;Elvis Presley&lt;/strong&gt;, left this world 31 years ago, but he remains the top-earning dead celebrity. Elvis Presley pulled in $52 million in the past year, helped by increased traffic at his Graceland estate to commemorate the 30th anniversary of his death, and new ventures such as an Elvis Sirius Satellite Radio show added to a long list of publishing and licensing deals.&lt;br /&gt;&lt;br /&gt;The famous cartoonist, &lt;strong&gt;Charles Schulz&lt;/strong&gt;, came at second place with earnings of $33 million. Charles died in 2000 and is best known for his “Peanuts” comic strip.&lt;br /&gt;&lt;br /&gt;The Joker in “The Dark Knight”, &lt;strong&gt;Heath Ledger&lt;/strong&gt; came at third place. Ledger, 28, died from an accidental prescription drug overdose in January.&lt;br /&gt;&lt;br /&gt;The fourth-richest dead celebrity is German-born physicist &lt;strong&gt;Albert Einstein&lt;/strong&gt;, whose estate raked in $18 million in earnings, mainly from Disney’s “Baby Einstein” videos and toys for children.&lt;br /&gt;&lt;br /&gt;Source: &lt;a href="http://www.forbes.com/"&gt;http://www.forbes.com/&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-277838059046348600?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/GoliExpress?a=IejU1iY2fhs:J28Dm7C3dAI:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/GoliExpress?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/IejU1iY2fhs" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/IejU1iY2fhs/do-you-know-4.html</link><author>noreply@blogger.com (Saurabh)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://1.bp.blogspot.com/_ijZx9cIn5fM/SRHQ5cEk-PI/AAAAAAAAAK0/CVa6NfoV3ns/s72-c/elvis-lg.jpg" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/11/do-you-know-4.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-2366160222813457188</guid><pubDate>Sun, 08 Jun 2008 16:29:00 +0000</pubDate><atom:updated>2008-06-08T09:52:05.747-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Goli of the day</category><title>Poor Richard: Goli of the Day #10</title><description>&lt;span style="font-weight: bold;font-family:georgia;font-size:130%;"  &gt;&lt;br /&gt;"&lt;/span&gt;&lt;span style="font-weight: bold;font-family:Arial;font-size:130%;"  &gt; No nation was ever ruined by trade.&lt;/span&gt;&lt;span style="font-size:130%;"&gt;&lt;span style="font-weight: bold;font-family:georgia;" &gt; " - Poor Richard&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;span style="font-family:georgia;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;span style=";font-family:georgia;font-size:130%;"  &gt;Using the pseudonym of "Poor Richard," Benjamin Franklin published his Almanack from 1733 to 1758. The Almanack was hugely popular in American colonies, selling about 10,000 copies per year. Its contant varied, including not only many franklin aphorisms that becoma famous but also calenders, weather forecasts, astronomical information, and astrological data. The content had huge economical and cultural impact during those days. Napoleon Bonaparte considered the Almanack significant enough to translate it into Italian.&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-size:130%;"&gt;&lt;span style="font-size:100%;"&gt;&lt;span style="font-family:georgia;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-2366160222813457188?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/GoliExpress?a=KOomRAJ6oEo:u-I0-6VGKQE:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/GoliExpress?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/KOomRAJ6oEo" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/KOomRAJ6oEo/poor-richard-goli-of-day-10.html</link><author>noreply@blogger.com (Saurabh)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/06/poor-richard-goli-of-day-10.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-1049705366461067838</guid><pubDate>Mon, 02 Jun 2008 05:34:00 +0000</pubDate><atom:updated>2008-06-08T09:29:15.090-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">It's Different</category><title>TOMS Shoes : It's Different #1</title><description>&lt;div align="justify"&gt;&lt;strong&gt;TOMS Shoes&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Usually we hear about companies earning huge chunk of money and then helping society through CSR activities. But rarely do we hear about companies that make helping the society an integral part of their business. One such organization is “TOMS Shoes”.&lt;br /&gt;&lt;br /&gt;“For each pair of Toms shoes sold, the company gives one away to a child in need. One for One”&lt;br /&gt;&lt;br /&gt;Started by Blake Mycoskie, a former contestant of reality TV’s “The Amazing Race”, the name TOMS is derived from the slogan "Shoes for Tomorrow". The goal behind TOMS shoes is to end poverty in third-world countries through fashion, generosity, and charity.&lt;br /&gt;&lt;br /&gt;Anyone can purchase shoes from the company’s website, &lt;a href="http://www.tomsshoes.com/"&gt;http://www.tomsshoes.com/&lt;/a&gt; &lt;/div&gt;&lt;div align="justify"&gt; &lt;/div&gt;&lt;div align="center"&gt;&lt;strong&gt;&lt;/strong&gt;&lt;/div&gt;&lt;div align="center"&gt;&lt;strong&gt;TOMS Shoes Advertisement&lt;/strong&gt;&lt;br /&gt;&lt;a href="http://www.tomsshoes.com/"&gt;&lt;img id="BLOGGER_PHOTO_ID_5207155448681615426" style="margin: 0px auto 10px; display: block; text-align: center;" alt="" src="http://4.bp.blogspot.com/_ijZx9cIn5fM/SEOISrjoUEI/AAAAAAAAAHg/ID0MExM-dbU/s320/peoplefall_blast.jpg" border="0" height="352" width="353" /&gt;&lt;/a&gt;&lt;/div&gt;&lt;p align="justify"&gt;&lt;br /&gt;Mycoskie came up with the idea for TOMS after visiting Argentina and seeing many children without shoes living in villages plagued with poverty. While in Argentina, Mycoskie adopted the style of the traditional light-weight Argentinean shoe called alpargatas, which is the shoe that he modeled TOMS after.&lt;br /&gt;&lt;br /&gt;“I created TOMS with a singular mission: to make life more comfortable.” – Mycoskie&lt;br /&gt;&lt;br /&gt;&lt;/p&gt;&lt;p align="center"&gt;&lt;object height="355" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/zrKYUf5mNhA"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;embed src="http://www.youtube.com/v/zrKYUf5mNhA" type="application/x-shockwave-flash" wmode="transparent" height="355" width="425"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;/p&gt;&lt;p align="justify"&gt;&lt;br /&gt;&lt;br /&gt;TOMS Shoes has recently won the “People’s Design Award”, an award sponsored Target and awarded to the company with the best design as voted by the people.&lt;br /&gt;&lt;br /&gt;TOMS Shoe Drop Argentina 2006&lt;br /&gt;&lt;/p&gt;&lt;p align="center"&gt;&lt;object height="355" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/kJ8c5QWsCRQ&amp;amp;hl=en"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;embed src="http://www.youtube.com/v/kJ8c5QWsCRQ&amp;amp;hl=en" type="application/x-shockwave-flash" wmode="transparent" height="355" width="425"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;/p&gt;&lt;p align="justify"&gt; &lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-1049705366461067838?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/GoliExpress?a=e-sKlYqbTuk:9uzmrfRVAOQ:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/GoliExpress?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/e-sKlYqbTuk" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/e-sKlYqbTuk/its-different-1-toms-shoes.html</link><author>noreply@blogger.com (Saurabh)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/_ijZx9cIn5fM/SEOISrjoUEI/AAAAAAAAAHg/ID0MExM-dbU/s72-c/peoplefall_blast.jpg" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/06/its-different-1-toms-shoes.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-6470684564477240669</guid><pubDate>Sun, 27 Apr 2008 07:45:00 +0000</pubDate><atom:updated>2008-04-27T01:11:12.879-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Interview Series</category><title>Interview with Sonal Shah, Founder Indicorps</title><description>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_ijZx9cIn5fM/SBQvlftnZUI/AAAAAAAAAHQ/KOhGkumTOdk/s1600-h/sonal-shah.jpg"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://3.bp.blogspot.com/_ijZx9cIn5fM/SBQvlftnZUI/AAAAAAAAAHQ/KOhGkumTOdk/s320/sonal-shah.jpg" alt="" id="BLOGGER_PHOTO_ID_5193828591479514434" border="0" /&gt;&lt;/a&gt;&lt;br /&gt; &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;; color: black;"&gt;Sonal Shah works for Google.org on their Global Development team, where she is working on defining their global development strategy. Prior to Google.org, she was Vice President at Goldman, Sachs and Co. and developed and implemented the firm’s environmental strategy. She is also the co-founder of Indicorps (&lt;a href="http://www.indicorps.org/"&gt;www.indicorps.org&lt;/a&gt;), a U.S.-based non-profit organization offering one-year fellowships for Americans of Indian origin to work on specific development projects in India. As the former Associate Director for Economic and National Security Policy at the Center for American Progress, Sonal worked on trade, outsourcing and post conflict reconstruction issues. Prior to joining the Center, she was the Director of Programs and Operations at the Center for Global Development managing the daily operations and serving as a strategic adviser to the president. She also developed and managed policy and advocacy programs for the Center. Before that she worked for eight years at the Department of Treasury on various economic issues and regions of the world. She was the Director of the office covering sub Saharan Africa, worked in Bosnia and Kosovo after the war, and served as the senior adviser to the Under Secretary and Assistant Secretary at the Department of Treasury during the Asian financial crisis. She was also awarded the India Abroad Person of the Year in 2003.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 1pt 0in; line-height: normal;"&gt;&lt;span style="font-size: 12pt; font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; color: black;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;b style=""&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;; color: black;"&gt;Q: What motivated you to start Indicorps?&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;; color: black;"&gt;My sister, brother and I wanted to start a program that would allow Indians from around the world to be part of India's development.  For many around the world India is part of their heritage, but they don't have way to reconnect in a way that is meaningful and in which they can make a difference.  India was a very strong part of our identity and we wanted others to have similar experiences and at the same time make a difference.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;; color: black;"&gt;&lt;br /&gt;&lt;b style=""&gt;Q: How difficult was it to initiate such an initiative in US? Any major hurdles that you would like to tell us about?&lt;o:p&gt;&lt;/o:p&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;; color: black;"&gt;With a strong vision and real belief in what we were doing, there were no real great challenges. In fact, our American colleagues were great supporters and were the first to donate because they strongly believed in the diaspora giving back. However, it required us to articulate a clear vision for what we wanted to achieve.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;; color: black;"&gt;&lt;br /&gt;&lt;b style=""&gt;Q: How is progress on "Teach for India" initiative? Do you really think it will be possible to convince an Indian graduate to teach for a few years before joining a job?&lt;o:p&gt;&lt;/o:p&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;; color: black;"&gt;This is a great question.  Everything is possible.  If we want to see India change we need to be a part of India's progress.  It can not just be Indians from abroad, but it is together with Indians in India that we can make a real difference.  It requires each of us that we can be a part of the solution.  At the end of our lifetimes we should not look back and say I wished I had worked 55 years instead of 57 years.  For some period of time in our lives, we should put our education and energy to use for something greater than ourselves. Nothing beats that feeling when you have helped someone else.  At the end of the day, it is truly the giver that benefits.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;; color: black;"&gt;&lt;br /&gt;&lt;b style=""&gt;Q: Would you like to share some incidents from your experience in Bosnia and Kosovo?&lt;o:p&gt;&lt;/o:p&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;; color: black;"&gt;Those were truly life changing experiences.  Being on the ground after the conflict was incredibly challenging, frustrating and at the same time rewarding.  The Bosnians and Kosovars were amazingly resilient. Even the days that I was most frustrated, they did not give up.  &lt;b style=""&gt; &lt;/b&gt;It taught me three really great lessons: &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;; color: black;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;; color: black;"&gt;1) bringing people together after a war/conflict requires patience, understanding, and great negotiation skills; &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;; color: black;"&gt;2) that you need to have a vision for success -- for me at the time it was ensuring that the young Bosnians and Kosovars were able to do my job better than me after one year; &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;; color: black;"&gt;3) that diaspora have the ability to make a real difference -- I saw this in Bosnia, Kosovo and now Liberia.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;; color: black;"&gt;&lt;br /&gt;These experiences taught me much about myself and continue to shape my thinking.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;; color: black;"&gt;&lt;br /&gt;&lt;b style=""&gt;Q: How do you see Indicorps growing in future?&lt;o:p&gt;&lt;/o:p&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;; color: black;"&gt;Indicorps has an incredible ability to affect the lives of young people from within and outside India.  We want to continue to harness and leverage the power of youth to affect real change around them.  We want them to see that their personal development is interconnected with the development of the society of around them.  That each person has the ability to even small differences around, no matter how difficult the challenge. We want to continue to strengthen the NGO sectors ability to have impact.  We would like to expand to do the same with the private sector and the government.  We want to create a new generation of leaders who will be ready to take on the world's challenges and more importantly believe that they can affect positive social change.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;; color: black;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;b style=""&gt;Q: What is your message to Indian youth to help in the progress of the country?&lt;o:p&gt;&lt;/o:p&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;; color: black;"&gt;To coin a term from the US election -- "Yes, we can."  We can make a difference.  We can change the system.  We can improve society.  We can help those around us.  As a young and upwardly mobile community, we are in an unprecedented position to affect change; the only thing between us and greatness is our will.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 1pt 0in; line-height: normal;"&gt;&lt;span style="font-size: 12pt; font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; color: black;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt; &lt;br /&gt;&lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;span style="line-height: 115%;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;span style="line-height: 115%;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;    &lt;p class="MsoNormal" style="margin: 1pt 0in; line-height: normal;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-6470684564477240669?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/GoliExpress?a=OAPLJ-vfmeY:QXqVK4q2ZiA:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/GoliExpress?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/OAPLJ-vfmeY" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/OAPLJ-vfmeY/interview-with-sonal-shah-founder.html</link><author>noreply@blogger.com (Saurabh)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/_ijZx9cIn5fM/SBQvlftnZUI/AAAAAAAAAHQ/KOhGkumTOdk/s72-c/sonal-shah.jpg" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">1</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/04/interview-with-sonal-shah-founder.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-8635775931491654902</guid><pubDate>Sat, 26 Apr 2008 07:36:00 +0000</pubDate><atom:updated>2008-04-27T01:14:15.815-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Goli of the day</category><title>Power of Imagination: Goli of the Day #9</title><description>&lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;b style=""&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;b style=""&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;;"&gt;“A little bit imagination can make anything possible” &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;b style=""&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;  &lt;div align="center"&gt;  &lt;table class="MsoTableGrid" style="border: medium none ; border-collapse: collapse;" border="1" cellpadding="0" cellspacing="0"&gt;  &lt;tbody&gt;&lt;tr style=""&gt;   &lt;td style="border: 1pt solid black; padding: 0in 5.4pt;"&gt;   &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;b style=""&gt;&lt;u&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;;"&gt;A story:&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/u&gt;&lt;/b&gt;&lt;/p&gt;   &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;;"&gt;An   Arts teacher goes to her student Sita.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;b style=""&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;;"&gt;Teacher:&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;;"&gt; “Sita,   what are you drawing?”&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;b style=""&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;;"&gt;Sita:&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;;"&gt; “Am drawing a picture   of God”&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;b style=""&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;;"&gt;Teacher:&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;;"&gt; “But   no one has seen God. No one knows what he looks like?”&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;b style=""&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;;"&gt;Sita:&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;;"&gt; “They will in a few   minutes”&lt;b style=""&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;  &lt;/tr&gt; &lt;/tbody&gt;&lt;/table&gt;  &lt;/div&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;b style=""&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;b style=""&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;;"&gt;Thought to ponder:&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;;"&gt; Children are not afraid to go wrong. Then why as adults do we loose our ability to think beyond the obvious and try something new? &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt;"&gt;&lt;span style="font-size: 12pt; line-height: 115%; font-family: &amp;quot;Georgia&amp;quot;,&amp;quot;serif&amp;quot;;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-8635775931491654902?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/GoliExpress?a=Wj53Sx9Ua0E:CZHz2Ro3zzY:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/GoliExpress?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/Wj53Sx9Ua0E" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/Wj53Sx9Ua0E/power-of-imagination-goli-of-day-9.html</link><author>noreply@blogger.com (Saurabh)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/04/power-of-imagination-goli-of-day-9.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-3688085024993713744</guid><pubDate>Sat, 19 Apr 2008 18:17:00 +0000</pubDate><atom:updated>2008-04-19T12:00:03.645-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Goli of the day</category><title>Living as an Enlightened Leader: Goli of the Day #8</title><description>&lt;strong&gt;&lt;/strong&gt;&lt;em&gt;&lt;/em&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.drwaynedyer.com/"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://1.bp.blogspot.com/_ijZx9cIn5fM/SAo9Fob2tII/AAAAAAAAAHE/Xb6BOIUe7CM/s320/wayne_dyer.jpg" alt="" id="BLOGGER_PHOTO_ID_5191028687460807810" border="0" /&gt;&lt;/a&gt;&lt;a style="color: rgb(0, 0, 0);" href="http://www.drwaynedyer.com/"&gt;&lt;span&gt;17th verse of &lt;/span&gt;&lt;strong&gt;&lt;span&gt;Tao Te Ching &lt;/span&gt;&lt;/strong&gt;from the book "Living the wisdom of the Tao" by Dr. Wayne W Dyer.&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;With the greatest leader above them, people barely know one exists. &lt;/span&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt; Next comes one whom they love and praise. &lt;/span&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt; Next comes one whom they fear.  &lt;/span&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;Next comes one whom they despise and defy.&lt;/span&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;When a leader trusts no one, no one trusts him.&lt;/span&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;The great leader speaks little.&lt;/span&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;He never speaks carelessly.&lt;/span&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;He works without self-interest and leaves no trace.&lt;/span&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;When all is finished, the people say, “We did it ourselves.”&lt;/span&gt;&lt;span style="font-weight: bold;"&gt;&lt;/span&gt;&lt;blockquote&gt;&lt;span style="font-style: italic;"&gt;&lt;/span&gt;&lt;p&gt;&lt;em&gt;&lt;/em&gt;&lt;/p&gt;&lt;/blockquote&gt;&lt;div style="text-align: justify;"&gt;&lt;br /&gt;In his book, Dr. Wayne Dyer has written his interpretation of what was written Twenty-Five Hundred years ago by a man named Lao-Tzu who wrote 81 verses that many believe to be the ultimate commentary on the nature of our existence.  The basic text of these verses is called the "Tao Te Ching" or "The Great Way."  The great scientist, inventor and artist, Leonardo da Vinci was a student of the Tao.&lt;br /&gt;&lt;br /&gt;To read about all 81 verses please &lt;a href="http://www.energy-in-motion.biz/the-tao-te-ching.html#verse_17_living_as_an_enlightened_leader"&gt;click here&lt;/a&gt;.&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;&lt;br /&gt;&lt;object height="373" width="425"&gt;&lt;param name="movie" value="http://www.youtube.com/v/Tbh0DW6RhCs&amp;amp;hl=en&amp;amp;rel=0&amp;amp;border=1"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;embed src="http://www.youtube.com/v/Tbh0DW6RhCs&amp;amp;hl=en&amp;amp;rel=0&amp;amp;border=1" type="application/x-shockwave-flash" wmode="transparent" height="373" width="425"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-3688085024993713744?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/GoliExpress?a=0kS8nmJV6R4:tbkUcqXPxXY:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/GoliExpress?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/0kS8nmJV6R4" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/0kS8nmJV6R4/with-greatest-leader-above-then-people.html</link><author>noreply@blogger.com (Saurabh)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://1.bp.blogspot.com/_ijZx9cIn5fM/SAo9Fob2tII/AAAAAAAAAHE/Xb6BOIUe7CM/s72-c/wayne_dyer.jpg" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/04/with-greatest-leader-above-then-people.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-6319894708208263265</guid><pubDate>Sat, 19 Apr 2008 17:41:00 +0000</pubDate><atom:updated>2008-04-19T10:58:44.301-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Do you know?</category><title>Do you know #3</title><description>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://home3.americanexpress.com/corp/os/history.asp"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 121px; height: 103px;" src="http://3.bp.blogspot.com/_ijZx9cIn5fM/SAoyRIb2tHI/AAAAAAAAAG8/AFk4-jLhI6w/s320/American-Express_logo.jpg" alt="" id="BLOGGER_PHOTO_ID_5191016790401397874" border="0" /&gt;&lt;/a&gt;American Express started off as a shipping company in 1850. It used to ship products across the United States and capitalized on the limited reach and slow speed of the United States Postal Service. Their main customers were banks and they shipped various financial instruments like stock certificates etc. They began selling money orders and traveler’s checks in 1882. American Express issued its first credit card in 1958.&lt;br /&gt;(Source: &lt;a href="http://home3.americanexpress.com/corp/os/history.asp"&gt;http://home3.americanexpress.com/corp/os/history.asp&lt;/a&gt;)&lt;a href="http://home3.americanexpress.com/corp/os/history.asp"&gt;&lt;br /&gt;&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-6319894708208263265?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/GoliExpress?a=8BGPJvDOOBk:Uoo60L1dFD8:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/GoliExpress?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/8BGPJvDOOBk" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/8BGPJvDOOBk/do-you-know-3.html</link><author>noreply@blogger.com (Saurabh)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/_ijZx9cIn5fM/SAoyRIb2tHI/AAAAAAAAAG8/AFk4-jLhI6w/s72-c/American-Express_logo.jpg" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/04/do-you-know-3.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-6187504871455776925</guid><pubDate>Mon, 14 Apr 2008 21:54:00 +0000</pubDate><atom:updated>2008-04-27T00:31:23.254-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Management Goli</category><title>Selling Internet in Sachets - Capturing the BOP Market</title><description>&lt;div style="text-align: justify;"&gt;The article given below has been co-authored &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_0"&gt;Balasubramaian&lt;/span&gt; V and &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_1"&gt;Saurabh&lt;/span&gt; &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_2"&gt;Agarwal&lt;/span&gt;.&lt;br /&gt;&lt;br /&gt;"India is a sachet economy."  Before the advent of sachets, as common a thing as shampoo was considered a luxury by the majority of Indians. A typical Indian would not have enough money to indulge in bulk purchases. India buys little, consumes it, and only then makes its next little purchase.  Information can’t be treated differently than any other product. We have to sell the &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_3"&gt;internet&lt;/span&gt; in byte sized portions in order to exploit the emerging market in information.&lt;br /&gt;&lt;br /&gt;What we propose is simple. One man riding a motorcycle, giving answers to any question put to him using the power of the &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_4"&gt;internet&lt;/span&gt; through a &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_5"&gt;PDA&lt;/span&gt; (&lt;span class="blsp-spelling-error" id="SPELLING_ERROR_6"&gt;Simputer&lt;/span&gt;) or an &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_7"&gt;internet&lt;/span&gt; enabled mobile phone.  And he will be doing this for the meager sum of Rs.1 for an answer. The World Wide Web is not only about data from around the world. It is also about data about the street down the road and the world all around us. It is this local information that is most appreciated and useful.   In conjunction with providing answers, tie-ups with local banks, it is possible to provide &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_8"&gt;internet&lt;/span&gt; banking to the poorest of the poor, reducing cost of transaction for this neglected section. A &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_9"&gt;telecom&lt;/span&gt; company can leverage its tremendous reach and network to provide relevant information at prices that would have been unheard of even 5 years ago.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-size:130%;"&gt;&lt;span style="font-weight: bold;"&gt;Reality Check  &lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;The sad reality about &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_10"&gt;ICT&lt;/span&gt; projects today is that the vast majority are doomed to failure and death. We cannot blame all of them on poor implementation. The problem needs to be looked at a macro level.  The question that needs to be answered is “Are there any takers for &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_11"&gt;ICT&lt;/span&gt;/&lt;span class="blsp-spelling-error" id="SPELLING_ERROR_12"&gt;ICT&lt;/span&gt; enabled services at village level in the emerging world. &lt;br /&gt;&lt;br /&gt;Though there is tons of literature and talk on how the bridging of “Digital Divide” can uplift the "Bottom of the Pyramid" (BOP) living at the subsistence levels with a market oriented approach by Private corporations and at the same time sustain the profit motive of the latter, in reality it is possible only under the following conditions:&lt;br /&gt;&lt;br /&gt;&lt;ol&gt;&lt;li&gt;The BOP intervention should be in the core products/services that the corporation operates in&lt;/li&gt;&lt;li&gt;The BOP intervention should impact the daily life of the person or the revenues he makes      &lt;/li&gt;&lt;/ol&gt;&lt;br /&gt;The above two points are key to any successful BOP business. &lt;br /&gt;&lt;br /&gt;&lt;span style="font-size:130%;"&gt;&lt;span style="font-weight: bold;"&gt;BOP on a canvas  &lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;Understanding BOP and its characteristics is the first step for any strategy to be formulated targeted towards it. These are the typical characteristics of BOP population:&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;BOP has significant unmet needs  &lt;/span&gt;&lt;br /&gt;Most of BOP lacks access to otherwise basic needs like organized financial services/banking, &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_13"&gt;healthcare&lt;/span&gt;, &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_14"&gt;ICT&lt;/span&gt; (Information and Communication Technologies) like telephones, permanent housing and even water.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;Informal markets  &lt;/span&gt;&lt;br /&gt;Most BOP population depends on informal markets to sell labour or produce like crops. This informality entraps them more into poverty with middlemen exploiting them to the core.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;BOP Penalty  &lt;/span&gt;&lt;br /&gt;This is a unique penalty. Most in the BOP pay significantly higher prices than their wealthier counterparts for the basic goods and services they have access to. This penalty is either in monetary or in the form of effort. For instance, BOP population has to travel more to access basic services like &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_15"&gt;healthcare&lt;/span&gt; and banking and hence pay more relative to other tiers in economic pyramid. In other instances, they pay exorbitant fees for the credit or the remittances from their dear ones. This penalty is attributed to extra effort required to extend the services to remote locations where most of BOP resides.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-size:130%;"&gt;&lt;span style="font-weight: bold;"&gt;Model for success    &lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;What?  &lt;/span&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Providing a roving salesperson, who collects local information on a mobile communicating device and utilizes this information in conjunction with the world wide web to provide answers and information at a price point of Rupees 1 per question asked.&lt;/li&gt;&lt;li&gt;Provides banking services via a partnership with an existing bank for local deposits and cash withdrawals by using a biometric Near Field Communication Device and a mobile phone.    &lt;/li&gt;&lt;/ul&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;Why?  &lt;/span&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Provide increased opportunities to distribute local goods and services profitably  &lt;/li&gt;&lt;li&gt;Remove Information inequality and showcase the power of the &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_16"&gt;internet&lt;/span&gt; for profit  &lt;/li&gt;&lt;li&gt;The average distance from bank to village is estimated to be 10 &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_17"&gt;kms&lt;/span&gt;. This prevents rural masses from accessing banking systems. By using the &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_18"&gt;internet&lt;/span&gt;, we bypass the BOP penalty and reduce costs significantly.     &lt;/li&gt;&lt;/ul&gt;&lt;span style="font-weight: bold;"&gt;&lt;br /&gt;How?  &lt;/span&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;&lt;span style="font-weight: bold;"&gt;Locally adapted content and context:&lt;/span&gt; The roving salesman captures local event information as well as commodity prices of major locally produced commodities. On collecting this information, he updates it in an online database, which will be used to answer local queries&lt;/li&gt;&lt;li&gt;&lt;span style="font-weight: bold;"&gt;Building on existing systems: &lt;/span&gt;The roving salesman uses existing &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_19"&gt;internet&lt;/span&gt; resources such as &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_20"&gt;Wikipedia&lt;/span&gt; and Google to answer generic questions on science, nature and technology. Also, for e-banking transactions, using existing &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_21"&gt;SMS&lt;/span&gt; based updates and a biometric scanner would be used rather than a new interface and back-end, which would make the operation of the process &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_22"&gt;unviable&lt;/span&gt;  &lt;/li&gt;&lt;li&gt;&lt;span style="font-weight: bold;"&gt;Access and empowerment:&lt;/span&gt; Ensuring that information reaches and empowers poor people, and enables them to participate in decision-making processes  &lt;/li&gt;&lt;li&gt;&lt;span style="font-weight: bold;"&gt;Costs and financial sustainability:&lt;/span&gt; This program will have to be committed for by a &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_23"&gt;telecom&lt;/span&gt; services provider, thereby ensuring that costs remain under control.      &lt;/li&gt;&lt;/ul&gt;&lt;span style="font-size:130%;"&gt;&lt;span style="font-weight: bold;"&gt;&lt;br /&gt;Conclusion&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class="blsp-spelling-error" id="SPELLING_ERROR_24"&gt;Telecom&lt;/span&gt; companies are currently going through a frenetic growth phase. The question of sustainability of this growth however remains. It is clear that the need for increased revenues will push the &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_25"&gt;telecom&lt;/span&gt; majors into hitherto virgin markets. We believe that by targeting the vast underclass that lives on the wrong side of the digital divide, a synergistic partnership can be forged. &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_26"&gt;Telecom&lt;/span&gt; companies will reap the massive values that unlocking this huge customer base will unleash. At the same time, improved efficiencies due to better access to information and finance makes the formerly underprivileged more capable of competing and succeeding in the flat world of tomorrow.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-size:130%;"&gt;&lt;span style="font-weight: bold;"&gt;References  &lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;1.      Changing the Pyramid, www.changingthepyramid.org&lt;br /&gt;2.      V. &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_27"&gt;Kasturi&lt;/span&gt; &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_28"&gt;Rangan&lt;/span&gt;, &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_29"&gt;Rohithari&lt;/span&gt; &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_30"&gt;Rajan&lt;/span&gt;, Unilever in India: Hindustan Lever's Project &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_31"&gt;Shakti&lt;/span&gt;--Marketing &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_32"&gt;FMCG&lt;/span&gt; to the Rural Consumer&lt;br /&gt;3.      &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_33"&gt;Dhawan&lt;/span&gt;, &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_34"&gt;Rajat&lt;/span&gt;, Chris Dorian, &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_35"&gt;Rajat&lt;/span&gt; Gupta, and &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_36"&gt;Sasi&lt;/span&gt; K. &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_37"&gt;Sunkara&lt;/span&gt;. “Connecting the Unconnected.”&lt;br /&gt;4.      Cohen, Nevin. “Rural Connectivity: &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_38"&gt;Grameen&lt;/span&gt; &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_39"&gt;Telecom&lt;/span&gt;’s Village Phones.” World Resources Institute, June 2001 (online at http://www.digitaldividend.org).&lt;br /&gt;5.      C.K.Prahalad and Stuart L. Hart, “The Fortune at the Bottom of the Pyramid,” Strategy + Business, Issue 26, January 2002.&lt;br /&gt;6.      Best, Michael, and Colin M. &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_40"&gt;Maclay&lt;/span&gt;. “Community Internet Access in Rural Areas: Solving the Economic Sustainability Puzzle.”&lt;br /&gt;7.      Howard, Joy, Erik &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_41"&gt;Simanis&lt;/span&gt;, and Charis &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_42"&gt;Simms&lt;/span&gt;. “Sustainable Deployment for Rural Connectivity: The n-&lt;span class="blsp-spelling-error" id="SPELLING_ERROR_43"&gt;Logue&lt;/span&gt; Model.” World Resources Institute, July 2001 (online at http://www.digitaldividend.org).&lt;br /&gt;8.      “Option on the Future: The Role of Business in Closing the Digital Divide.” Boston Consulting Group, January 2002.&lt;br /&gt;9.      &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_44"&gt;Khelladi&lt;/span&gt;, &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_45"&gt;Yacine&lt;/span&gt;. “Community-Based Content: The &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_46"&gt;Infocentros&lt;/span&gt; &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_47"&gt;Telecenter&lt;/span&gt; Model.” World Resources Institute, July 2001.     &lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-6187504871455776925?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/GoliExpress?a=6hk7avpekpw:ai5TWAZo-JA:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/GoliExpress?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/6hk7avpekpw" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/6hk7avpekpw/selling-internet-in-sachets-capturing.html</link><author>noreply@blogger.com (Saurabh)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">1</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/04/selling-internet-in-sachets-capturing.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-7536034725629279613</guid><pubDate>Sun, 13 Apr 2008 22:29:00 +0000</pubDate><atom:updated>2008-04-13T15:40:05.585-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Goli of the day</category><title>BOS - Goli of the Day #7</title><description>&lt;div style="text-align: justify;"&gt;"Blue Ocean Strategy is a way to make competition irrelevant by creating a leap in value for both the company and its customers"&lt;br /&gt;&lt;br /&gt;Red Ocean = The known market space&lt;br /&gt;Blue Ocean = The unknown new market space&lt;br /&gt;&lt;br /&gt;- From the international bestseller, ‘Blue Ocean   Strategy’ written by INSEAD professors &lt;a href="http://www.insead.edu/kim/" class="link"&gt;W. Chan Kim&lt;/a&gt; and &lt;a href="http://www.insead.edu/mauborgne/" class="link"&gt;Renée Mauborgne&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-7536034725629279613?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/GoliExpress?a=shgdMM6fZP8:tsB717ciPxQ:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/GoliExpress?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/shgdMM6fZP8" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/shgdMM6fZP8/bos-goli-of-day-7.html</link><author>noreply@blogger.com (Saurabh)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/04/bos-goli-of-day-7.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-1237162816783874537</guid><pubDate>Sun, 13 Apr 2008 11:23:00 +0000</pubDate><atom:updated>2008-04-13T14:26:42.509-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Management Goli</category><title>Soccer &amp; Management</title><description>&lt;div style="text-align: left;"&gt;&lt;span style="font-weight: bold;"&gt;The article given below has been contributed by Balasubramanian V.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_ijZx9cIn5fM/SAHugE6RnuI/AAAAAAAAAG0/imTjzkssA40/s1600-h/football.jpg"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 209px; height: 216px;" src="http://1.bp.blogspot.com/_ijZx9cIn5fM/SAHugE6RnuI/AAAAAAAAAG0/imTjzkssA40/s320/football.jpg" alt="" id="BLOGGER_PHOTO_ID_5188690480548912866" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style=""&gt;My good friend Ratnakar is a great fan of football manager 2008. During his interminable hours of play with that game, he came up with a fantastic observation that makes for good learnings in management as well!&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;A football manager is always scouting for talent. And football has 3 major types of players. They can be split into the strikers, who range forward to score goals. They include stalwarts like Ronaldo and the more recent Wayne Rooney. Pace and raw talent makes them great.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;The next group would be the midfielders. They are the stars who play at the centre of the pitch. Their skill and artistry are the tools that they use to weave magic at the centre of the pitch. Bamboozling the opposition, they are playmakers...either going down the centre or running down the wings. David Beckham and Zinedine Zidane are the most frequently quoted lot here. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;The neglected bunch in this group are the poor defenders. Usually sitting at the back, they are known for trying to block those heroes, the forwards and strikers from doing damage. To do this, they can slide into the striker (if they get the ball first), shoulder barge the man, or just kick the ball aimlessly away from the strikers.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;So much for context. Now lets look at average age and price of a striker. Strikers are most valuable when they are young. between the tender ages of 19-25 they are at their fastest, and with spectacular reflexes, are capable of feats that most cannot even imagine. Its no wonder that a Wayne Rooney would be transferred off for an almost 50 million dollars at the tender age of 19. By 25, he would be all burnt out, and his market value drops significantly. But if like AC Milan, you get a Kaka at $8.5 million dollars, you can get a great star at bargain basement prices.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;As for wingers and attacking midfielders, they need pace first...and although they need those reflexes as well, they are not quite in the same league as star strikers. But because they control the game, and are versatile, they get paid staggering amounts too when they are young. Here, the retirement age would be close to 30. David Beckham at 32 is seen as over the hill, although at 25, he was seen as at his prime. So he has to play in the USA because the Real Madrid's and the Inter Milan's of the world no longer see him as the star he was.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;But defenders just seem to go on and on. For example, the AC Milan and Brazilian defender Cafu is 38 and going strong. Defenders hit their peak at 32-35, and can go on even longer. That is because the defender is not about pace as much as anticipation and experience. Like wine, they get better as they get older. So Cafu is worth a lot more at 30 than at 20, and his market price is fairly detemined.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;So where is the management analogy? well, here it is. In management, as in football, different people perform different functions. Each person's talent is valuable at certain stages, and experience is valued at other stages.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;In a marketing manager, the hunger to get hold of a new account makes a young man take a bus 500 km across beat up roads and obscure villages. Here, his experience does not count as much as his hunger and drive for success. And only when you are young can that hunger be matched with physical stamina and committment to career. As the marketing man grows older, he might marry, settle down in a city with 2.2 kids and sit back. He might no longer want to spend every weekend hunting for those new accounts. Instead he would be content to spend his days at the corporate office, using his experience to design corporate "strategy". A sales and marketing star is a bit like a striker, who is best at a young age.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;On the other hand, the finance and legal team are more likely to be the defenders of the firm. A finance man needs to know the ropes and learn through time. No matter how talented he may be, a few years in the trenches help the finance man develop a "feel" for the numbers that talent does not always give. And the legal man needs years and years before he knows which loopholes can let the proverbial elephant pass through, and which ones will merely drown you in a morass of legal battles. These gentlemen tend to be most valuable in their 50's when they know the tricks of the trade (And keep themselves updated with the latest moves).&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;The problem is this though. When you hire a young marketing man, you always take a risk. He or she would be unproven and untested, but only when they are young can you extract maximum value out of them. Getting the right pay for these people is a challenge. If you underpay a star, the star shall disappear faster than beer in a college party. But you always run the risk of overpaying someone who is later found to be unsuitable.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;The issue is very different for experienced financial managers. By the time they are 40-45, they have a proven track record. By this time, the market prices them fairly. So the problem here is that you never actually can get a bargain basement finance guy who is very good. The market ensures that the good ones are already paid stratospheric levels.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;span style=""&gt;So, what's the lesson? Well, its this. Recruiting talent is tough. But while recruiting, it might be suitable to evaluate what&lt;span style=""&gt;  &lt;/span&gt;"hunger:experience ratio" is. It makes it easier to decide at what age and price a person ought to be recruited at.&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: justify;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;  &lt;/p&gt;&lt;table class="MsoTableGrid" style="border: medium none ; border-collapse: collapse; text-align: left; margin-left: 0px; margin-right: 0px;" border="1" cellpadding="0" cellspacing="0"&gt;  &lt;tbody&gt;&lt;tr style=""&gt;   &lt;td style="border: 1pt solid black; padding: 0in 5.4pt; width: 6.65in;" valign="top" width="638"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_ijZx9cIn5fM/SAHuPU6RntI/AAAAAAAAAGs/_lpvXCThzGs/s1600-h/bala.jpg"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 116px; height: 152px;" src="http://2.bp.blogspot.com/_ijZx9cIn5fM/SAHuPU6RntI/AAAAAAAAAGs/_lpvXCThzGs/s320/bala.jpg" alt="" id="BLOGGER_PHOTO_ID_5188690192786104018" border="0" /&gt;&lt;/a&gt;&lt;span style="font-weight: bold;"&gt;About the author:&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"&gt;&lt;span style="line-height: 115%;"&gt;Bala aka Blahla is a self confessed management aficionado. While not making random management posts on his blog he can be found singing or pontificating on everything from theoretical physics to contemporary philosophy. For further goli from Bala, he can be found at http://blahla.wordpress.com&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;  &lt;/tr&gt; &lt;/tbody&gt;&lt;/table&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; text-align: justify;"&gt;&lt;br /&gt;&lt;span style=""&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-1237162816783874537?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/FJZEvpWEQkA" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/FJZEvpWEQkA/soccer-management.html</link><author>noreply@blogger.com (Saurabh)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://1.bp.blogspot.com/_ijZx9cIn5fM/SAHugE6RnuI/AAAAAAAAAG0/imTjzkssA40/s72-c/football.jpg" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">1</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/04/soccer-management.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-7004248534075020786</guid><pubDate>Sun, 13 Apr 2008 10:48:00 +0000</pubDate><atom:updated>2008-04-13T04:10:40.218-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Do you know?</category><title>Do you know? #2</title><description>&lt;span class="text_medium"&gt;There are more than 100 million internet users in China. Some of the sites they can't access are BBC news, Amnesty International and Dalailama.com. &lt;/span&gt;China was recently in the news for banning both Google and YouTube web sites.&lt;br /&gt;&lt;span class="text_medium"&gt;&lt;br /&gt;&lt;/span&gt;The 2008 Olympics are scheduled to start in Beijing, China in August this year. The current unrest in Tibet has seen lot of calls for boycott of Olympics.&lt;br /&gt;&lt;br /&gt;&lt;a style="color: rgb(0, 0, 0);" href="http://time-blog.com/china_blog/2008/03/bbc_unblocked_in_china.html?xid=rss-china"&gt;&lt;span class="text_medium"&gt;Recently, keeping Olympics in consideration, the uncensored version of BBC website &lt;/span&gt;can now be viewed in China&lt;/a&gt;&lt;span class="text_medium"&gt;&lt;a style="color: rgb(0, 0, 0);" href="http://time-blog.com/china_blog/2008/03/bbc_unblocked_in_china.html?xid=rss-china"&gt;.&lt;/a&gt;&lt;/span&gt;&lt;span class="text_medium"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-7004248534075020786?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/QLyrDfEeXcg" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/QLyrDfEeXcg/do-you-know_13.html</link><author>noreply@blogger.com (Saurabh)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/04/do-you-know_13.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-738017903176065052</guid><pubDate>Sun, 13 Apr 2008 06:53:00 +0000</pubDate><atom:updated>2008-04-13T03:27:55.792-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Goli of the day</category><title>N=1, R=G - Goli of the Day #6</title><description>&lt;span style="color: rgb(0, 0, 0);"&gt;"N=1, R=G". In his new book &lt;/span&gt;   &lt;b class="sans"&gt;&lt;span id="btAsinTitle"&gt;&lt;a href="http://www.amazon.co.uk/New-Age-Innovation-Managing-Customer-Created/dp/0071598286"&gt;The New Age of Innovation&lt;/a&gt;, &lt;/span&gt;&lt;/b&gt;&lt;a style="color: rgb(0, 0, 0);" href="http://en.wikipedia.org/wiki/C.K._Prahalad"&gt;C K Prahalad&lt;/a&gt; assumes N=1 as serving one customer at a time. In order to service this one customer, lot of resources have  to be used. Global partnerships are needed to offer good product and service. This is what R=G stand for, 'Resource' = 'Global'. The radius of operation is going global for all companies. Each customer is expecting a personalized experience and only an efficient network can deliver value.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;object type="application/x-shockwave-flash" data="http://www.vimeo.com/moogaloop.swf?clip_id=691049&amp;amp;server=www.vimeo.com&amp;amp;fullscreen=1&amp;amp;show_title=1&amp;amp;show_byline=1&amp;amp;show_portrait=0&amp;amp;color=" height="227" width="400"&gt; &lt;param name="quality" value="best"&gt; &lt;param name="allowfullscreen" value="true"&gt; &lt;param name="scale" value="showAll"&gt; &lt;param name="movie" value="http://www.vimeo.com/moogaloop.swf?clip_id=691049&amp;amp;server=www.vimeo.com&amp;amp;fullscreen=1&amp;amp;show_title=1&amp;amp;show_byline=1&amp;amp;show_portrait=0&amp;amp;color="&gt;&lt;/object&gt;&lt;br /&gt;&lt;a href="http://www.vimeo.com/691049/l:embed_691049"&gt;Untitled&lt;/a&gt; from &lt;a href="http://www.vimeo.com/mgvandenbroek/l:embed_691049"&gt;MGvandenBroek&lt;/a&gt; on &lt;a href="http://vimeo.com/l:embed_691049"&gt;Vimeo&lt;/a&gt;.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-738017903176065052?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/2Y96K4NSe_g" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/2Y96K4NSe_g/n1-rg-goli-of-day-6.html</link><author>noreply@blogger.com (Saurabh)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/04/n1-rg-goli-of-day-6.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-5441036104775037176</guid><pubDate>Sun, 06 Apr 2008 21:23:00 +0000</pubDate><atom:updated>2008-04-06T22:01:55.191-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Interview Series</category><title>Interview with S Venkatadri</title><description>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_ijZx9cIn5fM/R_lDyluS7nI/AAAAAAAAAGk/MA4P5v_ZZRU/s1600-h/S+Venkatadri.JPG"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://4.bp.blogspot.com/_ijZx9cIn5fM/R_lDyluS7nI/AAAAAAAAAGk/MA4P5v_ZZRU/s320/S+Venkatadri.JPG" alt="" id="BLOGGER_PHOTO_ID_5186250982292647538" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal; vertical-align: middle;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal; vertical-align: middle;"&gt;&lt;b&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p style="margin: 0in 0in 0.0001pt; text-align: justify;"&gt;&lt;span style="font-style: italic;"&gt;Mr. S Venkatadri is the co-founder and partner at Venkat, Kollali &amp;amp; Murthy Accounting firm in Bangalore. He has worked with IOC and HCL before deciding to move into an entrepreneurial role. Claiming that Accountants are more than just bean counters and auditors, he has also consulted on project feasibility and take-overs, trying to wring the last bang from that elusive buck.&lt;/span&gt;&lt;br /&gt;&lt;/p&gt;&lt;br /&gt;&lt;p style="margin: 0in 0in 0.0001pt; text-align: justify;"&gt;&lt;br /&gt;&lt;/p&gt;&lt;br /&gt;&lt;p style="margin: 0in 0in 0.0001pt; text-align: justify;"&gt;&lt;span style="font-weight: bold;"&gt;Q. What prompted you to setup your own practise rather than work in a company?  &lt;br /&gt;&lt;br /&gt;&lt;/span&gt;The desire to set up practice was primarily prompted by my mindset which was too independent and forthright. This attitude was not an ideal one when you work in a structured environment. Moreover at that point of time monetarily too employment had its limitations. Secondly practice, I felt, allowed one to utilise the acquired knowledge in a wholesome manner. In a job you tend to get compartmentalised.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;Q. What are the challenges in setting your own professional services firm?     &lt;/span&gt;&lt;br /&gt;&lt;br /&gt;The main challenge when you set up something on your own, that too with no godfather, is to initially establish your credibility. But to a certain extent I had this credibility since I had worked in industry and also in a fairly large consultancy firm. With my background I did have a good break and from then on it was a question of maintaining qualitative service.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;Q. In the industry dominated by the likes of PwC and KPMG, what do you think is the future of upcoming professional services firms in India? &lt;/span&gt;&lt;br /&gt;&lt;br /&gt;Frankly when I started practice the big firms had their own set of clientele which was distinctly different from the one individual and small firms were looking at. Moreover most of the Indian entities were small and could not pay for the services by big firms. Currently with even small companies going global and with most of the companies having higher operational levels there is a tendency now to go for big firm by fairly large number of companies. But still there are bound to be opportunities for new entrants to cater to the needs of start ups. The new entrants should not be individuals but a group so that they can provide a basket of services like Income Tax, Excise, Service tax etc. This can allow them to get composite assignments from medium size and start up firms which can sustain them. As industries now a days offer a good starting remuneration the desire to get into practice on their own has been declining. So only those who have the confidence and skills to compete with the best can survive. Definitely there is enough space for entrants given our economic growth and increasing regulatory mechanisms which are to be taken care off.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;Q. How important are ethics in accounting? Is it really true that accountants make 1+1=5?     &lt;/span&gt;&lt;br /&gt;&lt;br /&gt;In any profession for that matter ethics is very important. Lack of ethics can lead to serious erosion of credibility. In accounting profession where the reports submitted are subject to scrutiny by various statutory authorities one has to abide by the standards formulated by the professional body as well as adhere to the laws which are in force. With reporting formats getting highly regulated subjectivity in reporting has considerably reduced. There are still cases of misadventure by accountants but these are exceptions than the rule.&lt;br /&gt;&lt;br /&gt;There can be instances where accountants do certain adjustments which can mislead a common man. Like an instance where a major expenditure on launch of a product is absorbed over a period of 5 Years. Even though this affects the cash flow for the current year and if written off fully in the P&amp;amp;L account in the same year would have resulted in lower profits for the year, by ammortising over a period it can lead to an impression that the company’s profits are better than what it was. This treatment even though is allowed under certain circumstances cannot be easily accepted by a layman. This is only an illustration and there can be many more commercial adjustments of this nature in accounts. Yes there are instances where bad assets are continued to be shown as good resulting in misrepresentation of the state of affairs of an entity. As a general rule accountants are supposed to enquire into every figure reflected in the accounts as to its genuineness and its realisability and then form their opinion and state the fact in their report . Not that the accountants make 1+1=5 but may be they show Re1 asset as Re5 asset which many a time due to lack of information provided by the company. If it is done want only it tantamounts to fraud.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;Q. Your message to budding entrepreneurs.     &lt;/span&gt;&lt;br /&gt;&lt;br /&gt;As I had stated earlier there is still scope for budding practitioners provided they have the confidence and desire to excel. They should have the inclination to be a perpetual learner . There has been a sea change in business dealings with the type of globalisation going around and every entrant needs to update his skills accordingly. In any profession only top 10% in terms of competence can survive. In a single line I can say BE A LEARNER ALWAYS AND NEVER COMPROMISE ON QUALITY SUCCESS AUTOMATICALLY FOLLOWS.&lt;/p&gt;&lt;p style="margin: 0in 0in 0.0001pt; text-align: justify;"&gt;&lt;span style="font-weight: bold;"&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal; vertical-align: middle;"&gt;&lt;span style=""&gt;&lt;blockquote&gt;&lt;/blockquote&gt;&lt;/span&gt;&lt;b&gt;&lt;span style=""&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-5441036104775037176?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/E5o7-pGIocQ" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/E5o7-pGIocQ/interview-with-jayanti-venkatadri.html</link><author>noreply@blogger.com (Saurabh)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/_ijZx9cIn5fM/R_lDyluS7nI/AAAAAAAAAGk/MA4P5v_ZZRU/s72-c/S+Venkatadri.JPG" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/04/interview-with-jayanti-venkatadri.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-4658068291853373446</guid><pubDate>Sun, 06 Apr 2008 21:11:00 +0000</pubDate><atom:updated>2008-04-06T22:13:44.062-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Management Goli</category><title>We the Indians...</title><description>&lt;b style=""&gt;&lt;span style=""&gt;The article given below has been contributed by Varun Sah.&lt;/span&gt;&lt;/b&gt;  &lt;p style="text-align: justify;" class="MsoNormal"&gt;Before I start writing about anything here, let’s revisit some moments of my life.&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p style="text-align: justify;" class="MsoNormal"&gt;This one goes back to when I was 3-4 years old &amp;amp; had gone with my parents to a marriage ceremony.&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p style="text-align: justify;" class="MsoNormal"&gt;“Papa mein bada hokae Band wala banunga” … I was too small to know how my parents reacted to it but they anyways asked me "Why?” I said “Band waalon ko ache-ache kapde pehan nae ko milte hain aur free khana bhi milta hai” … My dad laughed at this. This is all I remember.&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p style="text-align: justify;" class="MsoNormal"&gt;Next, I am 8 yrs old. “Papa I want to become a pilot” … watching an airplane going above us. Dad said “beta uske liyae bahut mehnat karne padti hai” … I again said “How about buying those planes &amp;amp; flying ourselves”. Dad laughs again.&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p style="text-align: justify;" class="MsoNormal"&gt;Now I am 16. “Hum log chacha ji ki tarah 3-4 gaadiyan khareed lete hain aur transport ka business chalu karte hain”. Dad saying “Beta you are entering +2, start preparing for IIT now, its very difficult to get through. You’ll have to prepare very hard.”&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p style="text-align: justify;" class="MsoNormal"&gt;B.Tech 3&lt;sup&gt;rd&lt;/sup&gt; year. I used to give private tuitions to +2 students &amp;amp; somehow I became a little famous &amp;amp; by 3&lt;sup&gt;rd&lt;/sup&gt; yr end I was teaching 4 batches of 10 students each. “Arae yaar (by d way I call my parents ‘yaar’ sometimes) mein to kehta hun ek coaching khol lete hain. Bhayanak paisa hai is business mein” I said. My mom saying “bekar ki baatein mat karo!! Next semester mein tumahra placement hai, CAT hai … jaake prepare karo … ye coaching woaching mein kuch nahi rakha hai!”&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p style="text-align: justify;" class="MsoNormal"&gt;So as you could see, you can’t blame me for not having entrepreneurial spirit. I was born with a lot of ideas but somehow my financers (my parents) didn’t like them. And slowly but surely the entrepreneur in me started giving up (at least for the time being). The ideas of job security &amp;amp; stability were fed so deep in my systems that it’s virtually impossible to format myself&lt;span style="font-family:Wingdings;"&gt;&lt;span style=""&gt;L&lt;/span&gt;&lt;/span&gt;, even now. So you guys think I am blaming my parents for me not opening my business? Naa, I am thanking them for me becoming a manager in a good MNC&lt;span style="font-family:Wingdings;"&gt;&lt;span style=""&gt;J&lt;/span&gt;&lt;/span&gt;. By the way, did you guys ever thought why we feel so insecure &amp;amp; unstable till we get a job in our lives? Or to say it bluntly why getting a job has become the VISION &amp;amp; MISSION of our whole academic learning (which is minimum 22 years these days).&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p style="text-align: justify;" class="MsoNormal"&gt;Probably because all we learn is only “academics”.&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p style="text-align: justify;" class="MsoNormal"&gt;Someday I was reading an interview of some big globally known industrialist or something. I don’t remember most of the “Gyan” he gave but he struck one cord in me and that I still remember. He said two things required to become an entrepreneur are &lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p style="text-align: justify;" class="MsoNormal"&gt;(i) Risk Appetite&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p style="text-align: justify;" class="MsoNormal"&gt;(ii) Know the World.&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p style="text-align: justify;" class="MsoNormal"&gt;I don’t know to what extent are you guys able to appreciate this but I think this covers everything you should now about starting your own business. Internal (i) &amp;amp; External (ii).&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p style="text-align: justify;" class="MsoNormal"&gt;So why are we not good entrepreneurs – Because we don’t have appetite for risk &amp;amp; we don’t know the world. Simple!! &lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p style="text-align: justify;" class="MsoNormal"&gt;If you dig a little deeper into things (I have to do this&lt;span style="font-family:Wingdings;"&gt;&lt;span style=""&gt;L&lt;/span&gt;&lt;/span&gt;, “&lt;i style=""&gt;pages bhi to bharne hain&lt;/i&gt;”) you’ll realize that we were not born risk averse. It’s only that our upbringing happened in an environment which never encouraged our risk taking ability. Actually, risk itself is considered a bad thing in our typical Indian society (God!! If I tell my dad I have put money in stock market, he’ll kill me!! Especially when market is doing badly&lt;span style="font-family:Wingdings;"&gt;&lt;span style=""&gt;J&lt;/span&gt;&lt;/span&gt;). I understand the argument of people that every job has its importance in the system to run smoothly &amp;amp; I also understand the argument that middle class people have to be more concerned about meeting their ends rather than venturing into something new. But all I am trying to focus on here is the attitude of ours.&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p style="text-align: justify;" class="MsoNormal"&gt;So where were we? Ya, taking risks. Every Uncle Ji that comes to my place keep telling me about my responsibilities towards my parents, my kins, &amp;amp; even my pet. Very proudly they tell me about how different we are from the West because we think about everyone connected to us before making any decision. I can imagine myself as a poll both in a democracy &amp;amp; the option with the highest number of votes makes way for the final decision.&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p style="text-align: justify;" class="MsoNormal"&gt;I believe guys, in the process of learning to think about all those we care, we somewhere forget to think about ourselves. I believe the first and foremost responsibility of an individual is towards “he” himself. I believe one should know “as an individual” what he wants out of life &amp;amp; how is he supposed to get it. Now how a guy wants to manage his “individual priorities” &amp;amp; “social priorities” is altogether his concern &amp;amp; decision. I know a lot of guys will differ from me on this, that’s why I’ve put a “I believe” in the beginning of every line, because this is what only I believe&lt;span style="font-family:Wingdings;"&gt;&lt;span style=""&gt;J&lt;/span&gt;&lt;/span&gt;.&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p style="text-align: justify;" class="MsoNormal"&gt;Now coming to &lt;i style=""&gt;knowing the world&lt;/i&gt;, the other day an Uncle Ji at my home was telling me &lt;i style=""&gt;“beta humane duniya dekhi hai”&lt;/i&gt; … just then I was trying to figure out where all that Uncle has worked in his life &amp;amp; to my surprise I figured out he had all his postings within UP only. Holy Shit man!! Is this the definition of “duniya” to him? Now have a diametrically opposite fact about the so called “west”. Most of the guys in US after doing their High School take a break from studies (break from studies!! Fail hua hoga jaroor!!) to know about the world. So they travel, they travel for an year or two to different countries or may be their own country to meet people, talk to them, understand different cultures, needs, thinking of people all of which is extremely important before you start off anything as a business. This is called knowing the world.&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p style="text-align: justify;" class="MsoNormal"&gt;There are other things apart from travelling which may help you knowing the world. But my concern here is do we have the urge to know about things you don’t know? I don’t think so. Another observation of mine, we are pretty close minded people. We think the best way to do something is the way we do it, and that’s why we don’t need to know any other way. Most of us are like &lt;i style=""&gt;“kooauen ka maidhak”,&lt;/i&gt; as my mom calls it, who is illusioned that the world is all he knows, but I suppose we are not &lt;i style=""&gt;“maidhaks”&lt;/i&gt; or are we?&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;p style="text-align: justify;" class="MsoNormal"&gt;Anyways guys, enough of &lt;i style=""&gt;bakar&lt;/i&gt; from my side. My idea was not to give any &lt;i style=""&gt;Gyan&lt;/i&gt; to you people, just to put forth some observations of mine. These are just perspectives which I thought should be highlighted so that people start thinking (which is important). Moreover, don’t ever conclude on anything without knowing the other side of the story. So I strongly suggest you to go &amp;amp; explore the other side&lt;span style="font-family:Wingdings;"&gt;&lt;span style=""&gt;J&lt;/span&gt;&lt;/span&gt;. There might be many people who think like me, my suggestion to them … keep thinking&lt;span style="font-family:Wingdings;"&gt;&lt;span style=""&gt;J&lt;/span&gt;&lt;/span&gt;. To those who differ, I love you guys … please bless me with your comments.&lt;/p&gt;&lt;div style="text-align: justify;"&gt;  &lt;/div&gt;&lt;table class="MsoTableGrid" style="border: medium none ; border-collapse: collapse; text-align: left; margin-left: 0px; margin-right: 0px;" border="1" cellpadding="0" cellspacing="0"&gt;  &lt;tbody&gt;&lt;tr style=""&gt;   &lt;td style="border: 1pt solid black; padding: 0in 5.4pt; width: 6.65in;" valign="top" width="638"&gt;   &lt;p class="MsoNormal"&gt;&lt;b style=""&gt;About the author:&lt;o:p&gt;&lt;/o:p&gt;&lt;/b&gt;&lt;/p&gt;   &lt;p style="text-align: justify;" class="MsoNormal"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_ijZx9cIn5fM/R_k9qluS7mI/AAAAAAAAAGc/9WaAbDohQb4/s1600-h/Varun_Sah.jpg"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://4.bp.blogspot.com/_ijZx9cIn5fM/R_k9qluS7mI/AAAAAAAAAGc/9WaAbDohQb4/s320/Varun_Sah.jpg" alt="" id="BLOGGER_PHOTO_ID_5186244247783927394" border="0" /&gt;&lt;/a&gt;&lt;a href="mailto:sahvarun@gmail.com"&gt;&lt;span style="font-weight: bold;"&gt;Varun Sah&lt;/span&gt;&lt;/a&gt; belongs to the hills of Kumaon (Nainital to be   precise). He is currently working as Associate Manager in P&amp;amp;G He did his   B.Tech from GBPUAT, Pantnagar &amp;amp; MBA from NITIE, Mumbai. He has varied   interest from playing Hardcore computer games (Counter-Strike is his   favourite) to touring temples. He describes his writings as “&lt;span style="font-family:Calibri;font-size:100%;"&gt;&lt;/span&gt;About my writing stuff … I get unplugged from the system sometimes…so  that is when this writing happens to me. God only knows   what &amp;amp; how I write. Sometimes I myself feel amused, embarrassed, irritated   (and what not!!) about what I wrote, off course after I write it … so if you   also feel the same…welcome to the gang.”&lt;/p&gt;   &lt;/td&gt;  &lt;/tr&gt; &lt;/tbody&gt;&lt;/table&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-4658068291853373446?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/GoliExpress?a=jpud7T_A040:tse5R3ADLc4:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/GoliExpress?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/jpud7T_A040" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/jpud7T_A040/we-indians.html</link><author>noreply@blogger.com (Saurabh)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/_ijZx9cIn5fM/R_k9qluS7mI/AAAAAAAAAGc/9WaAbDohQb4/s72-c/Varun_Sah.jpg" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">2</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/04/we-indians.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-5951545180128033805</guid><pubDate>Sun, 06 Apr 2008 20:43:00 +0000</pubDate><atom:updated>2008-04-06T14:07:13.634-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Management Goli</category><title>Will ICL last?</title><description>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_ijZx9cIn5fM/R_k341uS7lI/AAAAAAAAAGU/2KnufXGZ9SA/s1600-h/icl-logo.PNG"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://1.bp.blogspot.com/_ijZx9cIn5fM/R_k341uS7lI/AAAAAAAAAGU/2KnufXGZ9SA/s320/icl-logo.PNG" alt="" id="BLOGGER_PHOTO_ID_5186237895527296594" border="0" /&gt;&lt;/a&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;After the introduction of Twenty20 format, Indian Cricket scenario is going through a sea change. People saw an opportunity to cash on this opportunity by starting  leagues. First it was Essel group’s ICL and then BCCI’s IPL. The major difference between the &lt;/span&gt;&lt;span style=""&gt;Indian Cricket League (&lt;/span&gt;&lt;span style=""&gt;ICL) and  Indian Premier League (IPL) is clearly the star power. On one hand, IPL is flooded with star players and on other hand ICC has refused to recognize ICL. &lt;span style="font-weight: bold;"&gt;Will ICL last???&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;In an earlier interview &lt;a href="http://www.cricket247.in/articles/icl-vs-ipl-clash-of-cricket-titans/"&gt;Brain Lara had said&lt;/a&gt;, “The ICC is trying to encourage new countries like China and America to play cricket. I am disappointed it is not supporting a league where so many international stars are participating”.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;    &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;b style=""&gt;&lt;span style=""&gt;Competition for ICL&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;ICL’s primary competition is the star studded Indian Premier League (IPL). However, the Premier League has lacunae that ICL can exploit. Due to its star players having national team commitments, IPL is forced to have a 1½ month tournament. ICL has the opportunity to have a longer league system in place that allows for a true league format to flourish. In this respect I recommend a bottom up approach for ICL. Only ICL can do this. By having a greater number of local teams, with stadiums across the country, they can target more matches, and a longer season. ICL has been considered the poor cousin of IPL since its launch. The reality is that ICL has the opportunity to change the way the Indian public views the game of cricket. With ambition and a clear strategy, ICL can become the dominant player in cricket.&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_ijZx9cIn5fM/R_k2WFuS7iI/AAAAAAAAAF8/G5dwL2uUug4/s1600-h/1.jpg"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://2.bp.blogspot.com/_ijZx9cIn5fM/R_k2WFuS7iI/AAAAAAAAAF8/G5dwL2uUug4/s320/1.jpg" alt="" id="BLOGGER_PHOTO_ID_5186236199015214626" border="0" /&gt;&lt;/a&gt;&lt;span style=""&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt;"&gt;&lt;b style=""&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt;"&gt;&lt;b style=""&gt;&lt;span style=""&gt;ICL Positioning&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;ICL needs to position itself as a strong provider of entertaining Twenty20 cricket, backed by innovative entertainment. &lt;span style=""&gt; &lt;/span&gt;In order to maximize the value creation potential of the ICL, ICL needs to leverage the brand in such a way that it responds to the expectations of the customer segments:&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;b style=""&gt;&lt;span style=""&gt;Utilitarian promise -- t&lt;/span&gt;&lt;/b&gt;&lt;span style=""&gt;he highest quality of cricket should be maintained &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;b style=""&gt;&lt;span style=""&gt;Emotional promise&lt;/span&gt;&lt;/b&gt;&lt;span style=""&gt; – the league has to involve passion, excitement, suspense, joy and sorrow&lt;b style=""&gt; &lt;o:p&gt;&lt;/o:p&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt;"&gt;&lt;b style=""&gt;&lt;span style=""&gt;Symbolic promise&lt;/span&gt;&lt;/b&gt;&lt;span style=""&gt; – a feeling of prestige at having a club belonging to the team must be generated&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: center;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_ijZx9cIn5fM/R_k29VuS7jI/AAAAAAAAAGE/dQUL3Dv1P5E/s1600-h/2.JPG"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_ijZx9cIn5fM/R_k29VuS7jI/AAAAAAAAAGE/dQUL3Dv1P5E/s320/2.JPG" alt="" id="BLOGGER_PHOTO_ID_5186236873325080114" border="0" /&gt;&lt;/a&gt;&lt;span style="font-style: italic;"&gt;Figure: The virtuous cycle for ICL&lt;/span&gt;&lt;br /&gt;&lt;/div&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt;"&gt;&lt;span style=""&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt;"&gt;&lt;b style=""&gt;&lt;span style=""&gt;Taking cues from Europe &amp;amp; US leagues&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;The history of European football began with local leagues rather than with the countries themselves. While the elite followed the Gentlemen’s game of cricket, football came to be seen as the commoners game, played on evenings or on weekends by the working class. The first clubs were nothing more than recreation clubs of certain associations such as the Philips Employees Association, which later became PSV Eindhovan or The Newton Heath Lancashire and Yorkshire Railway Employees, who have today become Manchester United, the richest football club in the world. Football leagues have had a rich and deep history, where the clubs were first formed, and then the leagues were formed to enable these clubs to compete.&lt;span style=""&gt;  &lt;/span&gt;The leagues operate in a home and away format, and have fanatical local support.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;American Leagues are very different in style and in business format. Rather than clubs forming leagues in a bottom up approach, America has found the top down approach more suitable. The NBA and NFL adopt the franchisee model, where the individual teams are franchised out. The teams pay the league a franchise fee, and compete in the tournament sponsored. The franchisee model has been widely regarded as enabling corporatization of the sport.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;The ICL is closer in format to the American Model, where the franchise is held by the league rather than the individual clubs themselves. The advantage the American model provides is the ability to ramp up operations in a relatively short time-span. To take an example, it took almost 80 years for the English Premier League to achieve its current form. However, the National Basketball Association (NBA) had achieved nationwide success with a decade.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;However, there are some features which are common to all league formats. The first is the prevalence of the home and away system, which partly contributes to the fanatical support bases. Also, a feature noted is the increasing reliance on Television Broadcast revenues as well as merchandise revenues for the clubs or franchisees profitability. A third important point is the length of the season, which varies between 7-10 months of the year.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;ICL needs to learn from the successful models around the world so as to adapt them successfully for the Indian Cricket World.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin: 0in 0in 0.0001pt 17.4pt; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;The Indian Cricket League offers a different experience than the Indian Premier League will. I stress that a longer league format is crucial to the success of any league as globally it has been observed that sports fans perceive value and have a higher recall rate of the brand over a longer period of time. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt;"&gt;&lt;b style=""&gt;&lt;span style=""&gt;A Thought by Inzamam&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;In an interview &lt;a href="http://cricket.indiatimes.com/Lets_have_an_ICL_Vs_IPL_match/articleshow/2899219.cms"&gt;Inzamam&lt;/a&gt; had earlier said, "It would be a good idea to have best-of-three finals between the winners of both the leagues. I don't see ICL and IPL as enemies of each other. After all, both are meant to promote cricket."&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;    &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;        &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;          &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;      &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;      &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;b style=""&gt;&lt;span style=""&gt;ICL video ad link&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;Please do watch these ads if you still havent seen them...&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"&gt;&lt;span style=""&gt;1) &lt;a href="http://www.youtube.com/watch?v=uYl3Kcq188Y"&gt;Chennai Superstars&lt;/a&gt;&lt;br /&gt;2) &lt;a href="http://www.youtube.com/watch?v=9LQhWFuKjlY"&gt;Delhi Jets&lt;/a&gt;&lt;br /&gt;3) &lt;a href="http://www.youtube.com/watch?v=zP1FHNsQgN0"&gt;Chandhigarh Lions&lt;/a&gt;&lt;br /&gt;4) &lt;a href="http://www.youtube.com/watch?v=w-FKNqWIk1Q"&gt;Hyderabad Heroes&lt;/a&gt;&lt;br /&gt;5) &lt;a href="http://www.youtube.com/watch?v=C4AVu85Cmx8"&gt;Kolkata Tigers&lt;/a&gt;&lt;br /&gt;6) &lt;a href="http://www.youtube.com/watch?v=I9Aqj0bVS7Q"&gt;Mumbai Champs&lt;/a&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-5951545180128033805?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/GoliExpress?a=UNzE6_MBNWo:02-uZzV_s40:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/GoliExpress?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/UNzE6_MBNWo" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/UNzE6_MBNWo/can-icl-last.html</link><author>noreply@blogger.com (Saurabh)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://1.bp.blogspot.com/_ijZx9cIn5fM/R_k341uS7lI/AAAAAAAAAGU/2KnufXGZ9SA/s72-c/icl-logo.PNG" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/04/can-icl-last.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-3129847313225455649</guid><pubDate>Sun, 06 Apr 2008 17:50:00 +0000</pubDate><atom:updated>2008-04-06T10:59:13.575-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Management Goli</category><title>Write here, Right here!</title><description>&lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;b style=""&gt;&lt;span style=";font-family:&amp;quot;;" &gt;The article given below has been contributed by Vishwas Mysore.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;span style=";font-family:&amp;quot;;" &gt;&lt;span style="font-weight: bold;"&gt;What does a skeptic do when invited to write, without restricted to being politically right?&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;span style=";font-family:&amp;quot;;" &gt;And then, when the only constraint, is to with no restraints, right about “Management”, does the job at hand (and elsewhere!) become any easier? Since writing about matters with an apparent and in-your-face sarcasm is not entirely a new genre, let me try my hand at it. (Given the&lt;/span&gt;&lt;span style=";font-family:&amp;quot;;" &gt; rediscovered joy of running, I could consider trying my legs at it as well, but then my leg writing is as good or bad as my handwriting, and I should now resume writing, inconsiderate, in consideration of the reader who has read so far and cares to read further!).&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;b style=""&gt;&lt;span style=";font-family:&amp;quot;;" &gt;Management.&lt;/span&gt;&lt;/b&gt;&lt;span style=";font-family:&amp;quot;;" &gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;span style=";font-family:&amp;quot;;" &gt;Hmm…Management, has come of age, “they” say, and why not? After all, Man has himself come of age, and if one were to dissect the idea of management and the term simultaneously, one would even agree with the fact that the term “Management” itself implies the Coming of Age of Man.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;span style=";font-family:&amp;quot;;" &gt;Unfortunately, if you are chivalrous, or a woman, you might tend to disagree, but my only consolation and the accompanying insulation, would be the following argument:&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;span style=";font-family:&amp;quot;;" &gt;“Oh! Come on! Since when did women start insisting that they too are coming of age? Didn’t they all want to look and feel younger than they really were?”&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;span style=";font-family:&amp;quot;;" &gt;Having said that, and before I bore you further with my severely limited writing skills, I shall leave you with the story of a man who wrote about among other things, “Management”, and then turned to writing among other things, plays, since he sincerely believed in the idea that enough and more was being written about management.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;span style=";font-family:&amp;quot;;" &gt;&lt;a href="http://www.vdare.com/pb/parkinson_review.htm"&gt;http://www.vdare.com/pb/parkinson_review.htm&lt;/a&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;span style=";font-family:&amp;quot;;" &gt;And mind you, this was in the 1970s. So many HBRs and KBRs can gather dust, and you, a typical budding and bidding manager, won’t even feel guilty about not having read them all.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;span style=";font-family:&amp;quot;;" &gt;If you still are wondering about what KBRs are, let me tell you that this post itself is one – Kuch Bhi Random. You shall be excused and even forgiven for mistaking it to be “Kharagpur Business Review” :P&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;table class="MsoTableGrid" style="border: medium none ; border-collapse: collapse;" border="1" cellpadding="0" cellspacing="0"&gt;  &lt;tbody&gt;&lt;tr style=""&gt;   &lt;td style="border: 1pt solid black; padding: 0in 5.4pt; width: 6.65in;" valign="top" width="638"&gt;   &lt;p class="MsoNormal"&gt;&lt;b style=""&gt;&lt;span style=";font-family:&amp;quot;;" &gt;About the author:&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;   &lt;p class="MsoNormal"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_ijZx9cIn5fM/R_kPDVuS7hI/AAAAAAAAAF0/YopephsC6zs/s1600-h/YM2.jpg"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 117px; height: 158px;" src="http://3.bp.blogspot.com/_ijZx9cIn5fM/R_kPDVuS7hI/AAAAAAAAAF0/YopephsC6zs/s320/YM2.jpg" alt="" id="BLOGGER_PHOTO_ID_5186192995939184146" border="0" /&gt;&lt;/a&gt;&lt;span style=";font-family:&amp;quot;;" &gt;The   author of this post is currently in his first year of the MBA, which he is   doing for the lack of better alternatives. He is, “Loving it” as if it were a   Mc Donald’s burger, but then , he loved the latter too. “They” call him,   among other things, “Vishwas Mysore”, although given a choice he would like   to be called “Seizonsha” or “Sthiramathi”. Among other things, he reads about   all kinds of useful and useless stuff and writes about the same. If you at all want   to risk reading more of him, by him and more often than not, about him, you   can try the following links: &lt;a href="http://vishwasmysore.blogspot.com/"&gt;http://vishwasmysore.blogspot.com/&lt;/a&gt;&lt;span style=""&gt;   &lt;/span&gt;&amp;amp; &lt;a href="http://itsnotaboutthelegs.blogspot.com/"&gt;http://itsnotaboutthelegs.blogspot.com/&lt;/a&gt;&lt;span style=""&gt; &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;  &lt;/tr&gt; &lt;/tbody&gt;&lt;/table&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-3129847313225455649?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/GoliExpress?a=6O-7alLsfmc:gP6QJuGFt5k:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/GoliExpress?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/6O-7alLsfmc" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/6O-7alLsfmc/write-here-right-here.html</link><author>noreply@blogger.com (Saurabh)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/_ijZx9cIn5fM/R_kPDVuS7hI/AAAAAAAAAF0/YopephsC6zs/s72-c/YM2.jpg" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/04/write-here-right-here.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-3115869984236812876</guid><pubDate>Sat, 05 Apr 2008 20:09:00 +0000</pubDate><atom:updated>2008-04-05T16:39:17.461-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Just Like That</category><title>Stevia: Sweet Surrender</title><description>&lt;b style=""&gt;&lt;strong&gt;&lt;/strong&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/b&gt;  &lt;p style="margin: 0in 0in 0.0001pt; text-align: justify;"&gt; &lt;/p&gt;    &lt;p  style="margin: 0in 0in 0.0001pt; text-align: justify;font-family:verdana;"&gt;&lt;span style=""&gt;&lt;!--[if gte vml 1]&gt;&lt;v:shapetype id="_x0000_t75" coordsize="21600,21600" spt="75" preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f"&gt;  &lt;v:stroke joinstyle="miter"&gt;  &lt;v:formulas&gt;   &lt;v:f eqn="if lineDrawn pixelLineWidth 0"&gt;   &lt;v:f eqn="sum @0 1 0"&gt;   &lt;v:f eqn="sum 0 0 @1"&gt;   &lt;v:f eqn="prod @2 1 2"&gt;   &lt;v:f eqn="prod @3 21600 pixelWidth"&gt;   &lt;v:f eqn="prod @3 21600 pixelHeight"&gt;   &lt;v:f eqn="sum @0 0 1"&gt;   &lt;v:f eqn="prod @6 1 2"&gt;   &lt;v:f eqn="prod @7 21600 pixelWidth"&gt;   &lt;v:f eqn="sum @8 21600 0"&gt;   &lt;v:f eqn="prod @7 21600 pixelHeight"&gt;   &lt;v:f eqn="sum @10 21600 0"&gt;  &lt;/v:formulas&gt;  &lt;v:path extrusionok="f" gradientshapeok="t" connecttype="rect"&gt;  &lt;o:lock ext="edit" aspectratio="t"&gt; &lt;/v:shapetype&gt;&lt;v:shape id="Picture_x0020_1" spid="_x0000_i1025" type="#_x0000_t75" style="'width:141pt;height:188.25pt;visibility:visible;mso-wrap-style:square'"&gt;  &lt;v:imagedata src="file:///C:\DOCUME~1\Saurabh\LOCALS~1\Temp\msohtmlclip1\01\clip_image001.jpg" title="clip_image001"&gt; &lt;/v:shape&gt;&lt;![endif]--&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0in 0in 0.0001pt; text-align: justify;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_ijZx9cIn5fM/R_gGf1uS7eI/AAAAAAAAAFc/jREXXbWBMZU/s1600-h/1.jpg"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 158px; height: 200px;" src="http://4.bp.blogspot.com/_ijZx9cIn5fM/R_gGf1uS7eI/AAAAAAAAAFc/jREXXbWBMZU/s320/1.jpg" alt="" id="BLOGGER_PHOTO_ID_5185902114984095202" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;&lt;p  style="margin: 0in 0in 0.0001pt; text-align: justify;font-family:verdana;"&gt;&lt;span style="font-size:100%;"&gt;&lt;i&gt;Did you know Diet Coke in Japan is sweetened with the plant-based stevia?&lt;/i&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p  style="margin: 0in 0in 0.0001pt; text-align: justify;font-family:verdana;"&gt;&lt;span style="font-size:100%;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p  style="margin: 0in 0in 0.0001pt; text-align: justify;font-family:verdana;"&gt;&lt;span style="font-size:100%;"&gt;It's called stevia (STEE-VEE-UH).&lt;/span&gt;&lt;/p&gt;  &lt;p  style="margin: 0in 0in 0.0001pt; text-align: justify;font-family:verdana;"&gt;&lt;span style="font-size:100%;"&gt;&lt;i&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/i&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p  style="margin: 0in 0in 0.0001pt; text-align: justify;font-family:verdana;"&gt;&lt;span style="font-size:100%;"&gt;&lt;i&gt;"Stevia has virtually no calories. It dissolves easily in water and mixes well with all other sweeteners..."&lt;/i&gt; - Dr. Robert C. Atkins, MD, author of Dr. Atkins' New Diet Revolutio&lt;/span&gt;&lt;span style="font-size:100%;"&gt;n&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="text-align: justify; line-height: normal;font-family:verdana;"&gt;&lt;span style="font-size:100%;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="text-align: justify; line-height: normal;font-family:verdana;"&gt;&lt;span style="font-size:100%;"&gt;&lt;b style=""&gt;&lt;span style=""&gt;&lt;br /&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal"  style="text-align: justify; line-height: normal;font-family:verdana;"&gt;&lt;span style="font-size:100%;"&gt;&lt;b style=""&gt;&lt;span style=""&gt;So what is Stevia?&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p  style="margin: 0in 0in 0.0001pt; text-align: justify;font-family:verdana;"&gt;&lt;span style="font-size:100%;"&gt;Stevia is a plant said to be originated in Paraguay. Leaves are Stevia have a refreshing taste that could be 300 times sweeter than sugar. The leaf also contains proteins, fiber, carbohydrates, iron, phosphorus, calcium, potassium, sodium, magnesium&lt;/span&gt;&lt;span style="font-size:100%;"&gt;, zinc, true vitamin A and Vitamin C. Stevia leaves have numerous health benefits. Stevia Extract, or Stevia Concentrate, if they are in their pure unadulterated form they do not adversely affect blood glucose levels and may be used freely by both diabetics and hypoglycemics. For people with blood sugar, blood pressure or weight problems Stevia is the most desirable sweetener. (Source: http://www.stevia.com/)&lt;/span&gt;&lt;/p&gt;&lt;p  style="margin: 0in 0in 0.0001pt; text-align: justify;font-family:verdana;"&gt;&lt;span style="font-size:100%;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;p  style="margin: 0in 0in 0.0001pt; text-align: justify;font-family:verdana;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_ijZx9cIn5fM/R_gMjFuS7gI/AAAAAAAAAFs/5pFIAk0a-4o/s1600-h/2.gif"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://1.bp.blogspot.com/_ijZx9cIn5fM/R_gMjFuS7gI/AAAAAAAAAFs/5pFIAk0a-4o/s320/2.gif" alt="" id="BLOGGER_PHOTO_ID_5185908767888436738" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;  &lt;p  style="margin: 0in 0in 0.0001pt; text-align: justify;font-family:verdana;"&gt;&lt;span style="font-size:100%;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p  style="text-align: justify;font-family:verdana;"&gt;&lt;span style="font-size:100%;"&gt;&lt;strong&gt;The ma&lt;/strong&gt;&lt;strong&gt;j&lt;/strong&gt;&lt;strong&gt;or benefits of stevia are&lt;/strong&gt;:&lt;/span&gt;&lt;/p&gt; &lt;p face="verdana" style="text-align: justify;"&gt; &lt;/p&gt;     &lt;p style="text-align: left;font-family:verdana;" &gt;&lt;span style="font-size:100%;"&gt;&lt;span style=""&gt;- Stevia actually balances blood sugar levels, and is safe for use by both diabetics and hypoglycemics.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: left;"&gt;  &lt;/div&gt;&lt;p style="text-align: left;font-family:verdana;" &gt;&lt;span style="font-size:100%;"&gt;&lt;span style=""&gt;- Unlike sugar, stevia reduces cavities by retarding the growth of plaque. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: left;"&gt;  &lt;/div&gt;&lt;p style="font-family: verdana; text-align: left;"&gt;&lt;span style="font-size:100%;"&gt;&lt;span style=""&gt;- Stevia is used as a digestive aid in Brazil. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;div style="text-align: left;"&gt;  &lt;/div&gt;&lt;p style="text-align: left;"&gt;&lt;span style=""&gt;&lt;span style=";font-family:verdana;font-size:100%;"  &gt;- Stevia contains antiseptic properties which have proven beneficial in speeding the healing process of skin wounds.&lt;/span&gt; &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;        &lt;p face="verdana" style="margin: 0in 0in 0.0001pt; text-align: justify;"&gt;&lt;span style="font-size:100%;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;font-family:verdana;"&gt;&lt;span style="font-size:100%;"&gt;&lt;b&gt;&lt;span style=""&gt;Sugar Substitutes market&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;font-family:verdana;"&gt;&lt;span style="font-size:100%;"&gt;&lt;/span&gt;&lt;/p&gt;&lt;div  style="text-align: justify;font-family:verdana;"&gt;&lt;span style="font-size:100%;"&gt;Artificial Sweetener is a food additive, which attempts to duplicate the effect of sugar in taste, but often with less food energy. The artificial sweeteners that are currently being used are: Aspartame, Saccharin, Sucralose, and Acesulfame Potassium. None of these are free of health hazards as proved by the researches.&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt; &lt;span style="font-weight: bold;font-family:verdana;font-size:100%;"  &gt;&lt;br /&gt;Comparing Stevia with other sweeteners in market:&lt;/span&gt;&lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;font-family:verdana;"&gt;&lt;span style="font-size:100%;"&gt;&lt;b&gt;&lt;span style=""&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;  &lt;table class="MsoNormalTable"  style="border: medium none ; border-collapse: collapse;font-family:verdana;" border="1" cellpadding="0" cellspacing="0"&gt;  &lt;tbody&gt;&lt;tr style=""&gt;   &lt;td style="border: 1pt solid rgb(163, 163, 163); padding: 4pt; width: 118.45pt;" valign="top" width="158"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;Per 2 Teaspoons &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;of Sugar &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: solid solid solid none; border-color: rgb(163, 163, 163) rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 4pt; width: 51.75pt;" valign="top" width="69"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;Stevia&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: solid solid solid none; border-color: rgb(163, 163, 163) rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 4pt; width: 51.75pt;" valign="top" width="69"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;Sugar&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: solid solid solid none; border-color: rgb(163, 163, 163) rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 4pt; width: 81.05pt;" valign="top" width="108"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;&lt;b&gt;&lt;span style=""&gt;Nutrasweet&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;&lt;b&gt;&lt;span style=""&gt;(Aspartame)&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: solid solid solid none; border-color: rgb(163, 163, 163) rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 4pt; width: 73.8pt;" valign="top" width="98"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;&lt;b&gt;&lt;span style=""&gt;Splenda&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;&lt;b&gt;&lt;span style=""&gt;(Sucralose)&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: solid solid solid none; border-color: rgb(163, 163, 163) rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 4pt; width: 87pt;" valign="top" width="116"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;&lt;b&gt;&lt;span style=""&gt;Sweet 'N   Low &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;&lt;b&gt;&lt;span style=""&gt;(Saccharin)&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;  &lt;/tr&gt;  &lt;tr style=""&gt;   &lt;td style="border-style: none solid solid; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163); border-width: medium 1pt 1pt; padding: 4pt; width: 118.45pt;" valign="top" width="158"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;Natural vs. Artificial &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 4pt; width: 51.75pt;" valign="top" width="69"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;Natural&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 4pt; width: 51.75pt;" valign="top" width="69"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;Natural&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 4pt; width: 81.05pt;" valign="top" width="108"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;Artificial&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 4pt; width: 73.8pt;" valign="top" width="98"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;Artificial&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 4pt; width: 87pt;" valign="top" width="116"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;Artificial&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;  &lt;/tr&gt;  &lt;tr style=""&gt;   &lt;td style="border-style: none solid solid; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163); border-width: medium 1pt 1pt; padding: 4pt; width: 118.45pt;" valign="top" width="158"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;Calories&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 4pt; width: 51.75pt;" valign="top" width="69"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;0&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 4pt; width: 51.75pt;" valign="top" width="69"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;32&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 4pt; width: 81.05pt;" valign="top" width="108"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;0&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 4pt; width: 73.8pt;" valign="top" width="98"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;0&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 4pt; width: 87pt;" valign="top" width="116"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;0&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;  &lt;/tr&gt;  &lt;tr style=""&gt;   &lt;td style="border-style: none solid solid; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163); border-width: medium 1pt 1pt; padding: 4pt; width: 118.45pt;" valign="top" width="158"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;Net Carbs &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 4pt; width: 51.75pt;" valign="top" width="69"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;0&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 4pt; width: 51.75pt;" valign="top" width="69"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;8g&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 4pt; width: 81.05pt;" valign="top" width="108"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;1g&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 4pt; width: 73.8pt;" valign="top" width="98"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;1g&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 4pt; width: 87pt;" valign="top" width="116"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;1g&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;  &lt;/tr&gt;  &lt;tr style=""&gt;   &lt;td style="border-style: none solid solid; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163); border-width: medium 1pt 1pt; padding: 4pt; width: 118.45pt;" valign="top" width="158"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;Gylcemic Index &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 4pt; width: 51.75pt;" valign="top" width="69"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;0&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 4pt; width: 51.75pt;" valign="top" width="69"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;70&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 4pt; width: 81.05pt;" valign="top" width="108"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;0&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 4pt; width: 73.8pt;" valign="top" width="98"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;0&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;   &lt;td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(163, 163, 163) rgb(163, 163, 163) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 4pt; width: 87pt;" valign="top" width="116"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"&gt;&lt;span style="font-size:100%;"&gt;0&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;  &lt;/tr&gt; &lt;/tbody&gt;&lt;/table&gt;  &lt;p class="MsoNormal"  style="margin-bottom: 0.0001pt; text-align: right; line-height: normal;font-family:verdana;"&gt;&lt;span style="font-size:100%;"&gt;Source: http://www.steviainfo.com&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="text-align: justify; line-height: normal;font-family:verdana;"&gt;&lt;span style="font-size:100%;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"  style="text-align: justify; line-height: normal;font-family:verdana;"&gt;&lt;span style="font-size:100%;"&gt;&lt;span style="font-weight: bold;"&gt;Stevia Worldwide Status Check&lt;/span&gt;&lt;b style=""&gt;&lt;span style=""&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p style="margin: 0in 0in 0.0001pt; text-align: justify; font-family: verdana;"&gt;&lt;/p&gt;&lt;div  style="text-align: justify;font-family:verdana;"&gt;&lt;span style="font-size:100%;"&gt;The spread of the stevia phenomenon is not limited to Japan.  Countries like Brazil, India, China, Germany, Malaysia, Israel and South Korea have started growing and using Stevia on a commercial scale.&lt;br /&gt;&lt;br /&gt;In India, the government has initiated special schemes encouraging farmers to grow Stevia. &lt;a href="httphttp://tamil.sify.com/news/fullstory.php?id=13902173"&gt;ICICI Lombard General Insurance&lt;/a&gt; has introduced a weather insurance cover for Stevia crop in Punjab to protect the farmers from possible crop yield loss arising out of extreme temperature.  Source:&lt;br /&gt;&lt;br /&gt;Regarding the FDA approval in US, Stevia seems to be suffering from a political problem. According to the Dietary Supplement Health and Education Act (DSHEA), Stevia can be sold legally in the United States, but only as a "dietary supplement."  It cannot, however, be called a "sweetener" or even referred to as "sweet." Artificial sweeteners constitute a multi billion dollar industry. If natural sweetener like Stevia is approved by FDA, then the non-caloric artificial market will vanish. As a result of which there has been strong opposition for Stevia. Suffers of this action has been the consumers who have been suffering due to dangerous hazards of artificial sweeteners.&lt;br /&gt;&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;br /&gt;On a brighter note, the Coca-Cola Company has teamed up with Cargill Inc and filed a total of 24 patents to begin removing the sweetest parts of Stevia so they can come up with the perfect taste and blend of &lt;/span&gt;&lt;span style="font-weight: bold;font-size:100%;" &gt;rebiana &lt;/span&gt;&lt;span style="font-size:100%;"&gt;to be used in their future versions of Diet Coke. The company looks at Stevia with a lot of promise and is building up pressure in US for FDA approval.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;Hopefully Stevia will soon be set free from politics and everyone will surrender to the natural sweetener.&lt;/div&gt;&lt;p class="MsoNormal" style="text-align: justify; line-height: normal;"&gt;&lt;span style=""&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-3115869984236812876?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/8GHctyxRCVo" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/8GHctyxRCVo/stevia-sweet-surrender.html</link><author>noreply@blogger.com (Saurabh)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/_ijZx9cIn5fM/R_gGf1uS7eI/AAAAAAAAAFc/jREXXbWBMZU/s72-c/1.jpg" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/04/stevia-sweet-surrender.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-9184531849647185288</guid><pubDate>Sat, 05 Apr 2008 16:05:00 +0000</pubDate><atom:updated>2008-04-05T09:06:59.763-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Goli of the day</category><title>Goli of the day #5</title><description>&lt;span class="body"&gt;&lt;/span&gt;Few companies that installed computers to reduce the employment of clerks have realized their expectations... They now need more, and more expensive clerks even though they call them 'operators' or 'programmers.'  -  &lt;a href="http://www.brainyquote.com/quotes/quotes/p/peterdruck154451.html"&gt;Peter Drucker&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-9184531849647185288?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/sYaFy51dZCI" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/sYaFy51dZCI/goli-of-day-5.html</link><author>noreply@blogger.com (Saurabh)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/04/goli-of-day-5.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-5352294667273275914</guid><pubDate>Wed, 02 Apr 2008 16:56:00 +0000</pubDate><atom:updated>2008-04-02T20:47:43.830-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Management Goli</category><title>Big, Bigger, Biggest Bazaar</title><description>"&lt;span style="font-weight: bold;"&gt;Issey sasta aur accha kahin nahin!" &lt;/span&gt;&lt;span&gt;These are the words with with &lt;a href="http://bigbazaar.com/"&gt;Big Bazaar&lt;/a&gt; has won the heart of millions of Indians. &lt;span style="font-weight: bold;"&gt;The article given below has been contributed by Rohit Pandey.&lt;/span&gt; In this article he shares his views on the big, bigger, biggest Bazaar in India.&lt;/span&gt; &lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_ijZx9cIn5fM/R_MZQFuS7bI/AAAAAAAAAFE/NoIRgCofCC4/s1600-h/3.gif"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_ijZx9cIn5fM/R_MZQFuS7bI/AAAAAAAAAFE/NoIRgCofCC4/s400/3.gif" alt="" id="BLOGGER_PHOTO_ID_5184515360238529970" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_ijZx9cIn5fM/R_MZG1uS7ZI/AAAAAAAAAE0/aY4l-VmQSrs/s1600-h/2.jpg"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_ijZx9cIn5fM/R_MZG1uS7ZI/AAAAAAAAAE0/aY4l-VmQSrs/s400/2.jpg" alt="" id="BLOGGER_PHOTO_ID_5184515201324739986" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;It’s always an interesting experience when you are traveling sleeper class in a train. From the moment it heaves and hoes and whistles away from the platform, your eyes are already darting around. Seated in the middle of a lower berth, the typical internal conversation goes likes this:  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;Front lower – lady with kid. 28. No 26. Kid is 3. No 2. Husband? Ahhh, Front Upper.&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;Front middle - uncle. 47. Nay 46. On his way for official work.&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;Front upper – Husband. 29 or 30. Looks like a mechanic. Or could be a door-to-door sales guy.&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;Side lower and upper – look like railway staff. Busy amongst themselves.&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;Guy on left – Guy with ipod. Looks like IT. Could be middle or upper berth, my side. &lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;Man on right – looking out of the window… seems a bit lost…Whatever!&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;This is your world where you are for the next few hours, with the kind of people whom you would seldom meet in your real life.&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;And that precisely is the reason why the great Indian train is called a microcosm of &lt;st1:country-region st="on"&gt;&lt;st1:place st="on"&gt;India&lt;/st1:place&gt;&lt;/st1:country-region&gt;. It brings us together from our own routine lives and well drawn boundaries into a situation where for a brief few hours, we are all equal – paying same for the same service, going the same distance and same experiences, irrespective of where we are coming from or where we are going.&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;As times change though, the train is chugging away. An ever increasing number of us are flying (and driving) their way across the country. More and more are upgrading from sleeper class to its better off cousin - the AC class, once again drawing boundaries even as we reduce our own circles.&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;So, what happens to the so called microcosm? Don’t be worried. We have a new one. Right near us. And believe it or not, I have a precise number – 81 have already opened.&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;The 81&lt;sup&gt;st&lt;/sup&gt; Big Bazaar by Pantaloon Retail just opened somewhere in &lt;st1:country-region st="on"&gt;&lt;st1:place st="on"&gt;India&lt;/st1:place&gt;&lt;/st1:country-region&gt; and in doing so, brought some more of us together.&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;Brought-some-more-of-us-together? Well, the next time you visit one near you, look at the check out line. The same mechanic or door-to-door salesman, with his wife and kid, followed by the government officer, who has the uncle behind him… all this, while the IT guy is shuffling on his feet, wondering why does everyone have to come on the same day as him – the weekend!&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_ijZx9cIn5fM/R_MZ9luS7cI/AAAAAAAAAFM/zQ7h-kbuFAk/s1600-h/4.jpg"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://2.bp.blogspot.com/_ijZx9cIn5fM/R_MZ9luS7cI/AAAAAAAAAFM/zQ7h-kbuFAk/s320/4.jpg" alt="" id="BLOGGER_PHOTO_ID_5184516141922577858" border="0" /&gt;&lt;/a&gt;&lt;/p&gt; &lt;p class="MsoNormal" style="text-align: justify;"&gt;There are people buying rice at 55 Rs. a Kg, right next to people checking out the Rs. 18 a kg rice. There are people paying for their imported Mexican sauce right beside others carrying the cheaper priced 250 gm sauce bottle which they will bring out for guests coming over today, but wouldn’t have bought otherwise.&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;There is also a bit of ‘seat blocking’ happening with bachelors walking into the stores. One guy secures a place in the long check out queue while others spread across the store with their own mental lists on what they need.&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;Across the store, we-the-curious-Indians are happily peeping into other’s shopping carts, benchmarking the owners. We don’t mind no children stomping across our feet as we are still looking around for what else can be bought.&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;There is something for everyone there – everything derived from the Highest Common Factor that we share as Indians. Every Big Bazaar will show you what will sell anywhere across &lt;st1:country-region st="on"&gt;India&lt;/st1:country-region&gt;, with a little bit of what won’t sell anywhere else in &lt;st1:place st="on"&gt;&lt;st1:country-region st="on"&gt;India&lt;/st1:country-region&gt;&lt;/st1:place&gt;.&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;And we the customers are happily waiting at the check out counters while the software hangs, and crashes, systems are restarted and the fresh-grad-at-the-counter tries to count his daily collections.&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;There is an amazing phenomenon at work here – a customer who wouldn’t wait an extra minute at another supermarket is willing to wait at the counter here. Why? Probably because there is a strange sense of belonging. At some point he has benchmarked others in his railway compartment, blocked the best seats for his best family members, chased a mineral water bottle vendor halfway across the train, and before all this, waited for the computers and assistants at the railway reservation counters…&lt;span style=""&gt;  &lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;The customer is ok with having to wait a bit because he sees the Big Bazaar as Indian, and knows it all comes as a package deal. It’s ok. It’s &lt;st1:country-region st="on"&gt;&lt;st1:place st="on"&gt;India&lt;/st1:place&gt;&lt;/st1:country-region&gt;. It’s Indian. It’s the Indian microcosm – the wife, the kid, the husband, the uncle, the IT guy, the anxious sales assistant… it’s all &lt;st1:place st="on"&gt;&lt;st1:country-region st="on"&gt;US&lt;/st1:country-region&gt;&lt;/st1:place&gt;.&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;And that is why, despite all the improvisations and modernizations, despite what retail consultants would say, I feel Big Bazaar would always retain a very ‘Indian’ character to itself which will continue taking us back there. &lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;And for this and this alone, maybe, Kishore Biyani, the first generation entrepreneur deserves a salute – for he has not created a supermarket, hypermarket, or any retail revolution.&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;o:p&gt; &lt;/o:p&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="text-align: justify;"&gt;He has ended up creating the new Indian microcosm, the new Indian Bazaar, the &lt;st1:place st="on"&gt;&lt;st1:country-region st="on"&gt;India&lt;/st1:country-region&gt;&lt;/st1:place&gt; in a store – the Big, Bigger, Biggest Bazaar.&lt;/p&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;About the author:&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;table class="MsoTableGrid" style="border: medium none ; border-collapse: collapse; margin-left: 6.75pt; margin-right: 6.75pt;" align="left" border="1" cellpadding="0" cellspacing="0"&gt;  &lt;tbody&gt;&lt;tr style=""&gt;   &lt;td style="border: 1pt solid black; padding: 0in 5.4pt;"&gt;   &lt;p class="MsoNormal" style="text-align: justify;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_ijZx9cIn5fM/R_RTGVuS7dI/AAAAAAAAAFU/_1Mc1DjqyEU/s1600-h/Rohit.JPG"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 101px; height: 119px;" src="http://2.bp.blogspot.com/_ijZx9cIn5fM/R_RTGVuS7dI/AAAAAAAAAFU/_1Mc1DjqyEU/s320/Rohit.JPG" alt="" id="BLOGGER_PHOTO_ID_5184860439385927122" border="0" /&gt;&lt;/a&gt;&lt;span style="color: rgb(136, 136, 136);"&gt;Rohit Pandey is not a Delhi based journalist, author, writer, commentor, &lt;em&gt;or &lt;/em&gt;any kind of retail expert. He instead lives and (supposedly) works in Gurgaon. He, his family, distant relatives, close friends, and cousins hopefully have no conenction with Big Bazaar other than the fact that they buy regular stuff at discounted prices from there. Like the owner of this blog, if you disagree with this article you can mail him your thoughts in the choicest of polite expressions at &lt;a href="mailto:rohitpandey.13@gmail.com" target="_blank"&gt;rohitpandey.13@gmail.com&lt;/a&gt;. In case you have anything good to say (ok, we need this option for technical reasons), please put it in the comments section. And do let us know if he deserves another chance to be a guest writer here ;))&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;   &lt;/td&gt;  &lt;/tr&gt; &lt;/tbody&gt;&lt;/table&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-5352294667273275914?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/754QPYElQVM" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/754QPYElQVM/big-bigger-biggest-bazaar.html</link><author>noreply@blogger.com (Saurabh)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/_ijZx9cIn5fM/R_MZQFuS7bI/AAAAAAAAAFE/NoIRgCofCC4/s72-c/3.gif" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/04/big-bigger-biggest-bazaar.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-5926144445499258290</guid><pubDate>Wed, 02 Apr 2008 04:48:00 +0000</pubDate><atom:updated>2008-04-13T04:11:13.112-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Do you know?</category><title>Do you know? #1</title><description>&lt;h1 style="margin: 0px; padding: 0px 10px 1px;"&gt;&lt;/h1&gt;&lt;span style="font-size:130%;"&gt;&lt;span style="font-weight: bold;"&gt;How did apple computer get its name?&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;Steve Jobs is a co-founder of Apple Inc. He used to work on a apple farm, and admired the beatles album apple. He and Steve Wozniak decided if by the end of that day they didn't come up with a better name for the company than apple, they would name it apple. And that is where Apple got its name from.&lt;br /&gt;&lt;br /&gt;Source: &lt;a href="http://wiki.answers.com/Q/How_did_apple_computer_get_its_name"&gt;http://wiki.answers.com&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-5926144445499258290?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/eTuxIY7TQZY" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/eTuxIY7TQZY/do-you-know.html</link><author>noreply@blogger.com (Saurabh)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/04/do-you-know.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-7598639364404544913</guid><pubDate>Wed, 02 Apr 2008 04:30:00 +0000</pubDate><atom:updated>2008-04-04T07:14:35.366-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Goli of the day</category><title>Goli of the Day #4</title><description>You have to put in many, many, many tiny                                        efforts that nobody sees or appreciates                                        before you achieve anything worthwhile.&lt;span style=";font-family:Arial,Helvetica,sans-serif;font-size:85%;"  &gt; - &lt;a href="http://www.woopidoo.com/business_quotes/authors/brian-tracy-quotes.htm"&gt;&lt;span style="color: rgb(153, 0, 0);"&gt;Brian                                        Tracy&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-7598639364404544913?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/GoliExpress?a=VtVp_Vd7EdY:E3HvC6W5YU0:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/GoliExpress?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/VtVp_Vd7EdY" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/VtVp_Vd7EdY/goli-of-day-4.html</link><author>noreply@blogger.com (Saurabh)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/04/goli-of-day-4.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-4159737900821010811</guid><pubDate>Mon, 31 Mar 2008 13:20:00 +0000</pubDate><atom:updated>2008-04-01T21:21:24.901-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Marketing Goli</category><title>Ketchup...can we catch up?</title><description>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_ijZx9cIn5fM/R_FA2luS7KI/AAAAAAAAAC8/IcnsUnkiAEU/s1600-h/2.jpg"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 221px; height: 130px;" src="http://4.bp.blogspot.com/_ijZx9cIn5fM/R_FA2luS7KI/AAAAAAAAAC8/IcnsUnkiAEU/s400/2.jpg" alt="" id="BLOGGER_PHOTO_ID_5183995952663555234" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;div style="text-align: justify;"&gt;&lt;br /&gt;Thick, dark red, twisting and turning...  it comes out of a bottle... adds a yummy taste to your food... contains tomatoes, sugar and vinegar... also known  as catsup.... yes, we are talking about Tomato Ketchup .&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_ijZx9cIn5fM/R_FBWFuS7MI/AAAAAAAAADM/ePNrGo_NbqU/s1600-h/8.jpg"&gt;&lt;img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 130px; height: 180px;" src="http://2.bp.blogspot.com/_ijZx9cIn5fM/R_FBWFuS7MI/AAAAAAAAADM/ePNrGo_NbqU/s400/8.jpg" alt="" id="BLOGGER_PHOTO_ID_5183996493829434562" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span&gt;&lt;span&gt;&lt;span style="font-weight: bold;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;a href="http://en.wikipedia.org/wiki/Umami"&gt;Umami &lt;/a&gt;- The new taste&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span&gt;&lt;span&gt;For a long time it was believed that there are four defined, basic tastes in the human palate: bitter, salty, sour and sweet. In 1908 Professor &lt;a href="http://en.wikipedia.org/wiki/Kikunae_Ikeda"&gt;Kikunae Ikeda&lt;/a&gt; of the Tokyo Im&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span&gt;p&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span&gt;erial University identified Umami taste. In Japanese, “Umami” means  “deliciousness” and “savory.” Similar to salt and sugar, t&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span&gt;his taste rouses taste receptors on the tongue. Tomato Ketchup made from ripe tomatoes is said to appeal to Umami taste sense.&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-style: italic;"&gt;&lt;span&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;"A world devoid of tomato soup, tomato sauce, tomato ketchup and tomato paste is hard to visualize. Could the tin and processed food industries have got where they have without the benefit of the tomato compounds which colour, flavour, thicken and conceal so many deficiencies? How did the Italians eat spaghetti before the advent of the tomato? Was there such a thing as tomato-less Neapolitan pizza?” - &lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span&gt;&lt;a href="http://www.foodreference.com/html/qtomatoes.html"&gt;Elizabeth David&lt;/a&gt; (1913-1992)&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;&lt;span&gt;&lt;br /&gt;Selling Tomato Ketchup&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span&gt;&lt;span&gt;In 1876, when John Heinz decided to sell tomato ketchup he presented it to the world as simple and good ketchup. Heinz followed a policy of &lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span&gt;“to do a common thing uncommonly well brings success". &lt;/span&gt;&lt;/span&gt;After few years, Heinz realised that making good quality product is not enough. Communicationg the product features to the end consumers is also important. To do so they started advertising campaigns. Almost all ketchup advertisements had red colour in them. Red. The colour of passion. &lt;span&gt;&lt;span&gt;The more the redness, the better is the depiction of the quality of the product. &lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="text-decoration: underline;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;div style="text-align: center;"&gt;&lt;a href="http://www.frederiksamuel.com/blog/2007/12/heinz-ketchup.html"&gt;&lt;img style="cursor: pointer; width: 226px; height: 306px;" src="http://1.bp.blogspot.com/_ijZx9cIn5fM/R_FC51uS7PI/AAAAAAAAADk/5UJJmqlHqAc/s400/6.jpg" alt="" id="BLOGGER_PHOTO_ID_5183998207521385714" border="0" /&gt;&lt;/a&gt;       &lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.frederiksamuel.com/blog/2007/12/heinz-ketchup.html"&gt;&lt;img style="cursor: pointer; width: 224px; height: 305px;" src="http://2.bp.blogspot.com/_ijZx9cIn5fM/R_FC6FuS7QI/AAAAAAAAADs/KTfWqCboACI/s400/7.jpg" alt="" id="BLOGGER_PHOTO_ID_5183998211816353026" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: right;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;span&gt;&lt;span&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;In our daily lives we come across a lot of products like tomato ketchup which are available in many brands. But as a consumer do we really find a difference in their utility? Not much i guess. Its only the perception map that the user has in his or her mind that sells such a product. These perception maps are created by the branding and advertising exercise being carried out by the companies.&lt;br /&gt;&lt;br /&gt;This is what makes the task of a marketeer so difficult. The image of the product and the price rule the market. Since there are a lot of local players in this segment, big fishes need to focus a lot on their brand image. Let us take the case of Heinz Ketchup again. All the advertisements try to depict that its thicker than other ketchups available in the market. Though if we check that may not actually be the case. Its just a image that heinz wants to project.&lt;span&gt;&lt;span&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;  &lt;div align="center"&gt;  &lt;table class="MsoTableGrid" style="border: medium none ; border-collapse: collapse; width: 388px; height: 20px;" border="1" cellpadding="0" cellspacing="0"&gt;  &lt;tbody&gt;&lt;tr style=""&gt;   &lt;td style="border: 1pt solid black; padding: 0in 5.4pt; width: 239.75pt;" width="320"&gt;   &lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"&gt;&lt;br /&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"&gt;Let us try to recollect one of the Maggi Tomato ketchup advertisements that had been shown in India. The tag line has always been "&lt;strong&gt;MAGGI HOT AND SWEET TOMATO CHILLY SAUCE:&lt;/strong&gt; &lt;strong&gt;It’s Different" . It was a series of advertisements featuring &lt;/strong&gt;Pankaj Kapoor and Javed Jaffrey. The whole series was based on making the consumer believe that this ketchup was really different from the others.&lt;br /&gt;&lt;br /&gt;The most famous among them featured Javed as Ajit, a gangster from old Hindi movies. Javed is talking to his henchmen while Pankaj Kapoor is busy opening up a bottle of Maggi Hot and Sweet Tomato Ketchup.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;Javed&lt;/span&gt;: "Thodi he der mein hamaara helikaapter Hindustaan se door Burmingham pahunch jaayega. Michael, tum cycle par jaao"&lt;br /&gt;&lt;br /&gt;At this point, Pankaj Kapoor takes out a Maggi bottle and thumps it on the table. Everyone fears gunshots and hides.&lt;br /&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: bold;"&gt; Javed&lt;/span&gt;: "Saara shehar mujhe LOIN ke naam se janta hai, aur tum yeh kambakht tamaatar ka saas!!!&lt;br /&gt;&lt;/p&gt; &lt;p&gt; Pankaj interrups Javed.&lt;/p&gt; &lt;span style="font-weight: bold;"&gt;Pankaj&lt;/span&gt;: Saaas nahin BOSS! Yeh hai Maggi Hot and Sweet Tomato Chilli sauce hai, It’s Different!!!&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;   &lt;/td&gt;  &lt;/tr&gt; &lt;/tbody&gt;&lt;/table&gt;  &lt;/div&gt; &lt;br /&gt;&lt;p&gt;&lt;span style="font-weight: bold;"&gt;New ways to build image&lt;/span&gt;&lt;/p&gt;&lt;p&gt;Nowadays companies are trying to make consumers think hard about their product. Heinz has iniaitied  a few campaigns in this regard. One such sampaign is &lt;span&gt;&lt;span&gt;"Say Something Ketchuppy" contest. The contest was a huge success and has been launched again. The promotional material reads:  &lt;span style="font-weight: bold;"&gt;Sometimes our label gets tired of saying "Tomato Ketchup" all of the time&lt;/span&gt;. Heinz is asking people for ideas to label their tomato ketchup. Do check the link http://www.&lt;/span&gt;&lt;/span&gt;topthistv.com&lt;br /&gt;&lt;/p&gt;&lt;span&gt;&lt;span&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;div style="text-align: center;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.topthistv.com/"&gt;&lt;img style="cursor: pointer; width: 437px; height: 264px;" src="http://3.bp.blogspot.com/_ijZx9cIn5fM/R_FLEVuS7RI/AAAAAAAAAD0/tZ3Bx0tfnJ0/s400/3.jpg" alt="" id="BLOGGER_PHOTO_ID_5184007184003034386" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;/div&gt;&lt;span&gt;&lt;span&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span&gt;&lt;span style="font-weight: bold;"&gt;So no matter what the advertisements say, just remember: A ketchup is a ketchup is a ketchup !!!&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span&gt;&lt;span&gt;&lt;span style="font-weight: bold;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-4159737900821010811?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/GoliExpress?a=hDm5tMe3kdo:lUNkO15hdE0:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/GoliExpress?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/hDm5tMe3kdo" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/hDm5tMe3kdo/ketchupcan-we-catch-up.html</link><author>noreply@blogger.com (Saurabh)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/_ijZx9cIn5fM/R_FA2luS7KI/AAAAAAAAAC8/IcnsUnkiAEU/s72-c/2.jpg" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/03/ketchupcan-we-catch-up.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-868640114320914508</guid><pubDate>Mon, 31 Mar 2008 13:06:00 +0000</pubDate><atom:updated>2008-03-31T06:10:44.738-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Goli of the day</category><title>Goli of the Day #3</title><description>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_ijZx9cIn5fM/R_DisFuS7II/AAAAAAAAACs/NqEpB6D6xbo/s1600-h/4586_1.jpg"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://1.bp.blogspot.com/_ijZx9cIn5fM/R_DisFuS7II/AAAAAAAAACs/NqEpB6D6xbo/s400/4586_1.jpg" alt="" id="BLOGGER_PHOTO_ID_5183892418181917826" border="0" /&gt;&lt;/a&gt;&lt;span class="sqq"  style="font-size:100%;"&gt;“Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks”&lt;br /&gt;- &lt;/span&gt;&lt;span style="font-weight: bold;font-size:100%;" &gt;Warren Buffett&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-868640114320914508?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/GoliExpress?a=gq09Bv4mVpc:dIQwMu-Hvgo:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/GoliExpress?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/gq09Bv4mVpc" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/gq09Bv4mVpc/goli-of-day-3.html</link><author>noreply@blogger.com (Saurabh)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://1.bp.blogspot.com/_ijZx9cIn5fM/R_DisFuS7II/AAAAAAAAACs/NqEpB6D6xbo/s72-c/4586_1.jpg" height="72" width="72" /><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/03/goli-of-day-3.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-3968299068391671337</guid><pubDate>Sat, 29 Mar 2008 17:39:00 +0000</pubDate><atom:updated>2008-03-29T10:49:04.567-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Just Like That</category><title>Try this out</title><description>&lt;div&gt;1. While sitting where you are at your desk in front of your computer,  lift your right foot off the floor and make clockwise circles (moving from  your knee, not your ankle).&lt;br /&gt;&lt;br /&gt;2. Now, while doing this, draw the number '6' in the air with your right  hand. &lt;/div&gt;  &lt;div&gt; &lt;/div&gt;  &lt;div&gt;&lt;br /&gt;&lt;br /&gt;Your foot will change direction! Any explanations as to why this happens?&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-3968299068391671337?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/GoliExpress?a=XXHvnyjqDZE:ZBzLYjn4hbI:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/GoliExpress?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/XXHvnyjqDZE" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/XXHvnyjqDZE/try-this-out.html</link><author>noreply@blogger.com (Saurabh)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/03/try-this-out.html</feedburner:origLink></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-6530648099645480441.post-1555166607487538468</guid><pubDate>Fri, 28 Mar 2008 10:11:00 +0000</pubDate><atom:updated>2008-03-31T00:57:22.539-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Goli of the day</category><title>Goli of the Day #2</title><description>&lt;p style="margin: 0in; font-family: Calibri; font-size: 11pt;"&gt;“When I was a boy of fourteen, my father was so ignorant I could hardly stand to have the old man around. But when I got to be twenty-one, I was astonished at how much the old man had learned in seven years” - Mark Twain&lt;br /&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6530648099645480441-1555166607487538468?l=www.goliexpress.com'/&gt;&lt;/div&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/GoliExpress?a=D7zdN1espPY:Q4DEfbIRLo4:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/GoliExpress?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/GoliExpress/~4/D7zdN1espPY" height="1" width="1"/&gt;</description><link>http://feedproxy.google.com/~r/GoliExpress/~3/D7zdN1espPY/goli-of-day_28.html</link><author>noreply@blogger.com (Saurabh)</author><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><feedburner:origLink>http://www.goliexpress.com/2008/03/goli-of-day_28.html</feedburner:origLink></item></channel></rss>
