Engage-Digital

Irrational decision making and its effect on value over price

admin — Mon, 15 Jun 2009 01:47:53 +0000

With all the usability, analytics, survey, heat mapping tools and many others that are now available for the web analyst to draw on, you’d think it has become almost a matter of form that any questions related to the online shopping process can be answered and that the customer’s decision making process can be exposed [...]

Bada-Bing, bada-boom!

Fri, 05 Jun 2009 09:29:52 +0000

E-D talks to Amanda Davie, MD of Boolian Ltd and member of the cScape Customer Engagement Unit 1. What is Bing? Bing is the new name for Microsoft’s search engine. We’re talking largely about a re-brand (from Live Search previously). My guess is that Microsoft felt that a new brand was required – something that sounded more [...]

CHANGE TRACKING

Mon, 13 Apr 2009 20:18:27 +0000

Change tracking Change tracking is as important in web analytics as the data. So much so that it should be seen as an integral element of the ongoing performance optimisation process. By now Christmas will be a very distant memory and for some online retailers it will be happier than for others. For almost all, the first [...]

2 minute interview: 4

Mon, 13 Apr 2009 19:49:50 +0000

With Richard Sedley, Director of the Customer Engagement Unit, cScape – London. 1. What is the broad definition of online engagement? I use the definition: ‘Repeated interactions that strengthen the emotional, psychological and physical investment a customer has in a brand (product or company)’. The two key words here are ‘investment’ and ‘repeated’. 2. Why is engagement important? Engagement [...]

2 minute interview: 3

Fri, 06 Mar 2009 09:06:39 +0000

With Jean-Paul Edwards, Executive Director, Futures at Manning Gottlieb OMD 1. What are the main reporting concerns currently facing online advertisers? The primary concern is aggregating the vast amount of data generated by online campaigns into valuable insight that can be used in future planning. This includes issues such as understanding the value of specific messages along the purchase [...]

2 minute interview: 2

Mon, 12 Jan 2009 14:30:19 +0000

Interview ith Dr. Brian Clifton. At the time of the interview Brian was Head of Web Analytics at Google for EMEA. He is now Senior Strategist for Omega Digital Media. 1. How will the new set of features currently being rolled out in Google Analytics help SMBs improve efficiencies and increase profits online? There are a few [...]

2 minute interview: 1

Mon, 22 Dec 2008 09:06:30 +0000

This is the first of a series of brief interviews done for my page on Web Analytics which appears bi-monthly in the UKs .net magazine Interview with Ian Thomas, Director Customer Intelligence, Microsoft Advertiser and Publisher Solutions. How does Microsoft think the introduction of Gatineau will affect the analytics marketplace in the UK? The UK web [...]

Customer Engagement

hwjgage — Wed, 17 Dec 2008 11:03:42 +0000

The idea of engagement online isn’t an easy one to articulate. Where things like conversion could arguably be the domain of a web analyst and visitor satisfaction could be considered the realm of the usability specialist, customer and visitor engagement seems to be a concept that has a far wider reach touching almost all areas [...]

The analytics of SEO

hwjgage — Tue, 16 Dec 2008 10:03:51 +0000

Search engine optimisation is seen by many as the Holy Grail of online acquisition. If done properly it’s considered to be the cheapest and most effective way of driving high quality traffic to a web site. Many people obsess and probably loose sleep over their favourite search term(s) reaching the cherished number one spot in [...]

Google analytics ups the anti but there are some things to watch out for.

hwjgage — Thu, 11 Dec 2008 16:32:29 +0000

In October 2008 Google started rolling out the new features in its free analytics package. It describes them and enterprise level features and they include a visualisation option that allows users to see data three dimensionally and over time, a custom reporting option and critically advanced segmentation as the three main.All in all the new features [...]