Probiotic Juice Drinks Included in Third-Party Research Showing Gut Microflora may Reduce Cardiac Events

Boulder, Colo. (January 25, 2012) – GoodBelly, a line of delicious dairy-free probiotic juice drinks that help promote digestive health,* was included in an independent, third-party study recently published by the Journal of the Federation of American Societies for Experimental Biology (FASEB Journal).  The study, led by Dr. John Baker from the Medical College of Wisconsin in Milwaukee, Wis., found that gut microflora may influence the risk and severity of heart attacks in rats. GoodBelly’s probiotic juice drinks were used in the independent study because of the company’s patented probiotic strain Lactobacillus plantarum299v (Lp299v), which replenishes the digestive system with beneficial bacteria.

“We were pleasantly surprised to discover that GoodBelly was used in Dr. John Baker’s study since we had no involvement or prior knowledge of his research,” said GoodBelly CEO, Alan Murray.  “Heart health has never been a focus of our research or claims, however we believe this study breaks new ground in the field of probiotic investigation and we’re curious to see further work being done in the field.  GoodBelly was developed to support digestive health, and while there is not sufficient evidence to support any heart health claim at this time, it is certainly encouraging to see findings of this nature.”

The study states that GoodBelly’s Lp299v suppressed the production of leptin in rats, which is a protein hormone that plays a key role in appetite and metabolism. During the study, GoodBelly’s drinks resulted in decreased circulating leptin levels, smaller myocardial infarcts, and improved mechanical function, which are all necessary for proper heart health. Researchers believe these findings could eventually lead to further indications that some probiotics benefit the heart in addition to their traditional use for promoting digestive health.

All of GoodBelly’s products are dairy-free, soy-free, vegan and kosher, and are available in a range of delicious fruit juice varieties.  Lp299v has been studied in more than 16 research trials and unlike many other live cultures, survives passage through the stomach’s harsh acidic environment in order to benefit the rest of the digestive system.  Once making its way beyond the stomach, Lp299v is shown to replenish the digestive system with good bacteria by adhering to the intestinal lining, and colonizing the gut with beneficial microorganisms.

GoodBelly products can be found in the refrigerated section of grocery, natural, and specialty retailers nationwide, including Safeway, Kroger, Whole Foods Markets, Sprouts, Fresh Markets, and more. Please visit www.goodbelly.com/yum for more information.

About NextFoods

NextFoods is a functional foods company, and manufacturer of GoodBelly probiotic juice drinks. The company was formed by Steve Demos, natural foods pioneer and founder and former president of WhiteWave Inc., and industry veteran Todd Beckman, former vice president of business development and operations at WhiteWave, the largest producer and marketer of soy-based products (Silk^® brand) in the United States.  Based in Boulder, Colorado, NextFoods adheres to a mission of “Right Livelihood,” which fosters the continuous improvement of human nutrition while demonstrating the values for responsible and conscious capitalism. The team at NextFoods is comprised of seasoned and passionate industry pros committed to developing a series of world-class, highly nutritious, “next generation” foods while using sustainable, socially responsible organic practices whenever possible.  To learn more about NextFoods and GoodBelly products, please visit www.goodbelly.com/yum.

*Some studies suggest GoodBelly’s probiotic may help balance the bacteria in your gut when consumed daily as part of a nutritious diet and healthy lifestyle.  GoodBelly is a food product and not a treatment or cure for any medical disorder or disease.  If you have any concerns about your digestive system, you should consult your health care professional.

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Contact:

Natalie Terashima

RKPR

877.975.3423

Natalie@rkpr.net

Here are some images we wanted to share from a few of the walks:

San Diego Take Steps for Crohn’s & Colitis



Fresno Take Steps for Crohn’s & Colitis

Santa Rosa Take Steps for Crohn’s & Colitis – October 22, 2011

To learn more about the CCFA and learn how you can get involved, visit www.ccfa.org.

In honor of kicking off the New Year by restoring balance to our bodies from the inside out, we’re searching for a few bloggers to take the GoodBelly 12 Day Challenge and share their experience with us. Whether your digestion is sluggish, unpredictable, or you just want to see what the Lactobacillus plantarum299v buzz is all about – we’re inviting you to make the 12 Day Challenge part of your first experience in 2012!

Here’s how the GoodBelly 12 Day Challenge works:

• We’ll send you VIP vouchers to pick up 12 days of GoodBelly for free at your local store
• Enjoy at least one serving of GoodBelly every day for 12 consecutive days
• We will check in with you to see how your pursuits are treating you

Ready to get started? All interested bloggers, please email us at info@goodbelly.com – be sure to include your name, blog URL, and reason why you want to take the Challenge. We’ll select 5 bloggers to participate in our New Year Challenge so contact us today. We can’t wait to hear from you!

Deductions & Receivables Specialist ~ Position will be based in Boulder, Colorado

NextFoods (makers of GoodBelly Probiotic Fruit Drink) is seeking a Deductions & Receivables Specialist.   Reporting directly to the Accounting Manager, this position is primarily responsible for processing and resolving customer deductions, invoicing customers, and the collection of outstanding invoices and unauthorized deductions.

Responsibilities include but are not limited to:

Deduction Processing – 80%

• Track and code deductions
• Work closely with sales team on Promotional Authorization Forms.
• Collection of unauthorized customer deductions.
• Maintain deduction database.
• Provide regular reporting to Management on customer deductions.

Accounts Receivable – 10%

• Invoice customers from BOL.
• Weekly collection calls & reporting.
• Credit analysis for new and existing customers.
• Maintain customer files for invoices, receipts and deductions.

General Accounting functions – 5%

• Establishing policies & procedures.
• Monthly reconciliations.
• A/P back-up.

General Office Support – 5%

• Answering phones.
• Pick-up & distributing incoming mail.
• Maintain office supplies & equipment.

Knowledge, skills and abilities required:

• 1-2 years accounting or related experience required.
• Some college level accounting courses preferred.
• Experience in QuickBooks preferred.
• Proficient in excel, word, database entry.
• Must demonstrate initiative to solve issues independently.
• Detail oriented and exceptional organizational skills.
• Strong interpersonal and communication skills.

Interested applicants should email cover letter and resume to HR@goodbelly.com, please reference Deductions & Receivables Specialist in the subject line. No phone calls please.

Thank you for your interest!

There are TONS of prizes up for grabs, and when we reach:

• 12,000 fans we’ll give away an organic cotton GoodBelly bag to 25 fans.
• 14,000 fans we’ll give away coupons for free GoodBelly to 50 fans.
• 16,000 fans we’ll give one fan a three month supply of free GoodBelly Plus and nearly $1,000 in prizes from our very favorite brands!

One lucky winner will receive a grand prize of the newest and most popular products from some of the following brands, including:

• Earth Balance – Earth Balance produces a line of buttery spreads, shortenings, nut butters, soymilk and their newest items, coconut spread and MindfulMayo!
  • They will be offering an eco-friendly bamboo cutting board inscribed with the Earth Balance logo, as well as free product coupons for the new Earth Balance Organic Coconut Spread and MindfulMayo (approximate value $75)
• Larabar – Larabar is the original fruit and nut bar!  A blend of unsweetened fruits, nuts and spices, each Larabar is made from 100% whole food, with no more than 2 to 9 ingredients.
  • They will be offering one box of bars in a variety of flavors, one box of Chocolate Chip Cherry Torte bars (their newest flavor!), and one canvas Larabar tote bag (approximate value $58)
• Cascadian Farm – Delicious granolas and flavorful, wholesome granola bars are just a few of the organic goodies Cascadian Farm has to offer.  Their newest treats include French Vanilla Almond Granola and Dark Chocolate Cranberry Chewy Trail Mix Granola Bars.
  • They will be offering one bag of Fruit and Nut Granola, one bag of French Vanilla Almond Granola, one box of Chocolate Chip Chewy Granola Bars, one box of Dark Chocolate Cranberry Chewy Trail Mix Granola Bars, one box of Oatmeal Raisin Chewy Granola Bars, one canvas Cascadian Farm tote bag, and one large Cascadian Farm t-shirt (approximate value $66)
• Native Eyewear – Native sunglasses and goggles are designed for outdoor enthusiasts, adventure seekers and athletes.
  • • • • They will be offering one pair of Native Eyewear Apres sunglasses (approximate value $109)

• Corepower Yoga – CorePower Yoga’s unique style of heated Power Yoga is physically challenging and combines energy, music, movement and community to create a one-of-a-kind yoga experience.
  • They will be offering one month of unlimited yoga (new students only) (approximate value $159)
• Celestial Seasonings – Celestial Seasonings is North America’s Specialty Tea leader, serving more than 1.6 billion cups of our delicious herbal, green, white, red, chai and wellness teas every year. 
  • They will be offering one case of Peppermint Herbal Tea, one case of Tummy Mint Wellness Tea, one case of Green Tea, one case of LaxaTea Wellness Tea and two Celestial Seasonings mugs (approximate value $92)
• Boiron’s Oscillococcinum – Boiron’s Oscillococcium is a homeopathic medicine that works best when taken at the first sign of flu-like symptoms.  It works naturally with the body instead of masking symptoms and does not cause side effects.
  • They will be offering a 12-dose box of Boiron’s Oscillococcinum (approximate value $17.99)
• MyChelle Dermaceuticals – MyChelle Dermaceuticals’ Ask Our Esthetician Program is designed to help you better understand your skin and what MyChelle regimen is best for you.
  • They will be offering one free Esthetician Consultation and one sample bag of MyChelle beauty products (approximate value $50)
• Boulder Granola – Boulder Granola is a line of organic, premium, scrumptious granola and  are the only company to use organic certified gluten-free oats in their Gluten-Free granola flavor.
  • They will be offering one snack bag of Original granola, one snack bag of Gluten-Free granola, one snack bag of Cranberry granola and one snack bag of Chocolate Chip granola (approximate value $10.80)
    
• Justin’s Nut Butter – All of Justin’s Nut Butter’s products are made in small batches to preserve premium quality standards and fresh taste.  Their newest products are the Justin’s Organic Peanut Butter Cups in both milk and dark chocolate varieties. 
  • They will be offering a 12 pack case of Justin’s Organic Peanut Butter Cups (6 Milk Chocolate and 6 Dark Chocolate) (approximate value $24)

Like us on Facebook at www.facebook.com/goodbelly and enter our giveaway in the sweepstakes tab to win!  We will be announcing the winners as we reach the Facebook fan goals on our Facebook page.  Good luck!