A Summary of the Google AdSense Program Policies

2010-04-07T21:30:00.000-07:00

Google AdSense may change their policies at anytime, so it is your responsibility to check at the Google AdSense Program Policies for updates. Keep in mind that the last update was on April 28, 2009. For those publishers participating in the AdSense program are required to take care and be aware of the following policies. Publishers that disagree to follow these policies; Google AdSense have the right and power to disable or terminate your AdSense account at any time.

Google AdSense points out that clicking your own ads for any reason is strictly prohibited. In addition, Please avoid the use of robots or deceptive software for any cause; especially not to automate clicks or impressions. Google wants internet users and AdSense advertisers to experience the richness that AdSense provide. Therefore, publishers may not ask other to click their own ads. For instance, publishers may not use phrase such as "click the ads," use arrows to direct user attention to the ads, or place ads in a floating box script. Google AdSense does not approve sites with content that violates any of their content guidelines. Some examples include that is adult or mature content, racial intolerance, campaigning against anybody or group, the sale of anything that is illegal or promotes illegal activity on the legal rights of others. Be sure to have the necessary legal rights to display any content in order to show your ads. Additionally, AdSense is very strict to sites receiving traffic from certain sources such as paid-to-click programs, unwanted emails. Furthermore, if you are using online advertising it is your responsibility that users should easily be able to find what your ad promises.

Google AdSense encourages its publishers to experiment with a variety of ad placements and ad formats. However, the AdSense code may never be altered. Besides, it is prohibited to place ads on pop-ups or to integrate Google search boxes into a software application of any kind such as toolbar. In case that publishers are using a third party ads or selling ads directly on their website; it is their duty to format such ads so that they do not confuse with Google ads. Further, Publishers are allow to place up to three ad units and three link units on each page for AdSense content. On one hand, a maximum of two Google AdSense for search boxes may be placed per page. On the other hand, a single link unit or a search box, but not other Google ads, may be place on pages with AdSense for search results.