Google Adwords PPC Campaign Management Tips

Google Launches Local Search For India

noreply@blogger.com (Punit) — Tue, 21 Aug 2007 05:42:00 +0000

Google has launched a local search engine for India: Google Local. The site is currently in beta, and at http://local.google.co.in/. At the same time, http://local.google.com directs to Google Maps. More later, I’m just going to give Google Local a go.

What Google Think about Server location, Cross-linking, and Web 2.0 technology?

noreply@blogger.com (Punit) — Mon, 13 Aug 2007 13:27:00 +0000

There may be some questions in your mind about the effect of server location, cross-linking on search results and how to use advanced technologies such as Flash and/or JavaScript to improve the user experience in a search engine friendly manner. Here’s Google’s response on these questions.

Does location of server matter? I use a .com domain but my content is for customers in the UK.

In our understanding of web content, Google both the IP address and the top-level domain (e.g. .com, .co.uk). Because we attempt to serve geographically relevant content, we factor domains that have a regional significance. For example, ".co.uk " domains are likely very relevant for user queries originating from the UK. In the absence of a significant top-level domain, we often use the web server's IP address as an added hint in our understanding of content.

I have many different sites. Can I cross-link between them?

Before you begin cross-linking sites, consider the user's perspective and whether the crosslinks provide value. If the sites are related in business -- e.g., an auto manual site linking to an auto parts retail site, then it could make sense -- the links are organic and useful. Cross-linking between dozens or hundreds of sites, however, probably doesn't provide value, and I would not recommend it.

Greg: Like Shashi, this was also my first opportunity to speak at a conference as a Googler. It was refreshing to hear feedback from the people who use the software we work every day to perfect. The session also underscored the argument that we're just at the beginning of search and have a long way to go. I spoke on the subject of Web 2.0 technologies. It was clear that many people are intimidated by the challenges of building a Web 2.0 site with respect to search engines. We understand these concerns. You should expect see more feedback from us on this subject, both at conferences and through our blog.

Any special guidance for DHTML/AJAX/Flash documents?

It's important to make sure that content and navigation can be rendered/negotiated using only HTML. So long as the content and navigation are the same for search crawlers and end users, you're more than welcome to use advanced technologies such as Flash and/or Javascript to improve the user experience using a richer presentation. In "Best uses of Flash," we wrote in more detail about this, and are working on a post about AJAX technology.

3 New features in Live Search Images

noreply@blogger.com (Punit) — Thu, 02 Aug 2007 06:08:00 +0000

Live image search engine added three new features that help you find faces, portraits and black and white images.

The way to access these new features is by typing. You’ll need to add filter:face, filter:portrait, or filter:bw to your query. Soon these features will be accessible through a drop-down menu or some other means.

Yahoo! Search Algorithms Update

noreply@blogger.com (Punit) — Sat, 21 Jul 2007 07:10:00 +0000

Yahoo! has been rolling out some changes to its fresh web data and crawling, indexing and ranking algorithms over the last few days. As per Yahoo! Search blog the update will be completed by the weekend. So, as you know, throughout this process you may see some changes in ranking as well as some shuffling of the pages in the index.

I think Yahoo! will now give more value to authority inbound links but still content will be the king. So keep your eyes on updates and watch what Yahoo! Wants.

Complete Transition of Google Analytics

noreply@blogger.com (Punit) — Wed, 18 Jul 2007 07:38:00 +0000

Google Analytics Old interface will no longer be accessible as of July 18^th.

To day on July 18th, Google plans to remove the old version of Analytics in favor of new updated interface. On Official Google Analytics Blog, Google has been reminding its Analytics users that the end is nigh.
The new interface has everything the previous interface had and more. Here are just a few of the notable features:

Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard and make it available to the people who need it within your organization.
Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
Contextual help tips: Context sensitive Help and Conversion University tips are available from every report.

Yahoo! Search Marketing SmartAds

noreply@blogger.com (Punit) — Mon, 16 Jul 2007 13:39:00 +0000

Yahoo has launched Yahoo SmartAds, a new, innovative advertising platform that allows advertisers to deliver powerful, tailored display ads to their targeted audiences. We hope Yahoo SmartAds will give higher click-through rates than static, non-customized display ads using the same targeting and placement.

SmartAds combine Yahoo!’s leading consumer insights and rich media capabilities with new ad serving technology that automatically converts marketers’ creative campaign elements and targeted offerings into highly-customized and relevant display ads.

“Yahoo!’s SmartAds give marketers what they want from online advertising: the ability to deliver customized marketing messages to consumers, and still engage very large audiences with their brand,” said Todd Teresi, Yahoo!’s senior vice president of display marketplaces.

Santanu Dasgupta
Yahoo Search Marketing Ambassador

Yahoo Introduces “Search Suggest”

noreply@blogger.com (Punit) — Fri, 13 Jul 2007 07:21:00 +0000

If you have problem of remembering only a part of the any things name, Yahoo will help you. Now it is more easy and faster to find what you're looking for. Search Suggest introduced on Yahoo.com

The good thing about the suggestions is that they're not obtrusive. If you already know what you're searching for, you can neglect the suggestions without them getting in your manner. If you don't like change, you can turn it off by simply selecting "disable" in the bottom right corner of the drop down menu. And, if you need it, you can reinstall it by selecting "more" above the search box.

Enjoy the new searching experience!

AdWords Editor Webinar on 7/12

noreply@blogger.com (Punit) — Wed, 11 Jul 2007 12:29:00 +0000

On July 12th at 10 AM PDT, Annie Hsu and Ernesto Soriano from the AdWords Editor product team will be presenting a webinar on Adwords Editor. Register and submit your questions.

Official Google.org Blog

noreply@blogger.com (Punit) — Thu, 05 Jul 2007 07:29:00 +0000

Google.org, the philanthropic arm of Google focused on major global problems like changing environment, human health and global poverty has launched a blog.

Till now there are three posts: introduction, a story from India posted by Irene Taylor Brodsky, founder of Vermilion Films. This story is about a paraplegic man she met while trying to shoot “Azhan”, an Islamic call to prayer. The third post A new meaning for spring cleaning is about the drinking water problem in developing countries.

What’s New in Google Adwords?

noreply@blogger.com (Punit) — Tue, 03 Jul 2007 13:26:00 +0000

Over the last few weeks, Google has introduced several significant features into the Adwords program without a plenty of fanfare. And they're not just esthetic changes, so it's worthy for Google Adwords campaign management firms to get conversant with them. Here's what’s new in Google Adwords.

Search Query Report
Another original coverage characteristic that looks promising is the Search Query Report, which lists the hunt queries that triggered your ads. If you're using broad match and phrase match within your ad groups, so all you have seen previously in the Adwords reports is the aggregated information for the associated keywords. The new Search Query Report breaks down that information into particular keyword variations for which your ads appeared. Like the Placement Report, this is another effort at transparency from Google.

Content Placement Report
One of the reasons that many advertisers have been unsure to take the Content Network is the modest data about where their ads seem. The Placement Performance Report for the Content Network opens the drape for a really telling feel at that information. Among the stats you can view for each page your ads are shown on are the URL, impressions and clicks, CPC, and conversion data.

Anyone that is already using the Content Network has to go a good feel at this kind of data. If your reports seem anything like mine do, you'll beginning excluding irrelevant sites from your campaigns and begin site-targeted campaigns for those that are providing a better ROI. This is a wonderful advance that was sorely needed for the Content Network.

Ads Customized to Search History
You may be surprised to hear this, but Google is now customizing ads based on Search history. If you search your own keywords often to check the position of your ads, you may have noticed that the ads frequently do not seem in the place where you require them. The cause for this is that Adwords engine is now customizing ads based on the ads you clicked and trying to show ads of your interest. The easy way to get around this feature is to use the Ad Preview Tool, which will show you the ads unchanged.

IP Address Exclusion
Have you always had an irritating rival that kept clicking on your ads regularly? Or maybe you care to take the Search Network but you don't especially like getting traffic from AOL. Well, now you can take the IP Exclusion Tool to prevent up to 20 IP address ranges per campaign from seeing your ads. I believe this feature may have limited use, but those that do take it will find it exceedingly helpful.

Only the time will tell the real benefits of these features, but Google Marketing Companies like ours will surely be benefited with these add-ons.