Google SEO Page Rank Secrets

Google Page Rank Patent by Keyword Importance Wordle Visual

2012-06-16T23:20:00.002-07:00

Google Bing Yahoo Yandex WANT Schema Tags for Search!

2012-06-09T21:33:00.001-07:00

Google, Bing, Yahoo & Yandex Want Schema Tags for Search!
Do you use Schema microdata on your websites?

What is Schema.org?

This site provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right web pages.

Many sites are generated from structured data, which is often stored in databases. When this data is formatted into HTML, it becomes very difficult to recover the original structured data. Many applications, especially search engines, can benefit greatly from direct access to this structured data. On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. So, in the spirit of sitemaps.org, search engines have come together to provide a shared collection of schemas that webmasters can use.

We invite you to get started!

View our blog at blog.schema.org.

Do You Have Google TV? I didn't think so...

Google Trifecta for your Website Webinar Audio/Transcript

2012-06-05T20:06:00.000-07:00

Google Trifecta for your Website Webinar Audio/Transcript

8 Essential Free Webmaster Tools from Google

2012-06-05T19:33:00.000-07:00

8 Essential Free Webmaster Tools from Google

Google Webmaster Help Forum
Essential Webmaster Tool #1
Have questions or feedback on our guide? Let us know

Google Webmaster Central Blog
Essential Webmaster Tool #2
Frequent posts by Googlers on how to improve your website.

Google Webmaster Help Center
Essential Webmaster Tool #3
Filled with in-depth documentation on webmaster-related issues.

Google Webmaster Tools
Essential Webmaster Tool #4
Optimize how Google interacts with your website.

Google Webmaster Guidelines
Essential Webmaster Tool #5
Design, content, technical, and quality guidelines from Google.

Google Analytics
Essential Webmaster Tool #6
Find the source of your visitors, what they're viewing, and benchmark
changes.

Google Website Optimizer
Essential Webmaster Tool #7
Run experiments on your pages to see what will work and what won't.

Tips on Hiring an SEO
Essential Webmaster Tool #8
If you don't want to go at it alone, these tips should help you choose
an SEO company.

SEO Basics Checklist from Google

2012-06-05T15:00:00.002-07:00

SEO Basics Checklist from Google
Complete Google Guidelines

Create unique, accurate page titles.
Make use of the "description" meta tag.
Improving Site Structure.
Improve the structure of your URLs.
Make your site easier to navigate.
Optimizing Content.
Offer quality content and services.
Write better anchor text.
Optimize your use of images.
Use heading tags appropriately.
Dealing with Crawlers.
Make effective use of robots.txt.
Be aware of rel="nofollow" for links.
SEO for Mobile Phones.
Notify Google of mobile sites.
Guide mobile users accurately.
Promotions and Analysis.
Promote your website in the right ways.
Make use of free webmaster tools.

Search Engine Optimization Starter Guide

2012-06-05T14:21:00.001-07:00

Search Engine Optimization Starter Guide
Summary of Pages 1 & 2 from Google Starter Guide by Kevin A. Woolsey

Follow these best practices. Small changes and optimizations have a noticable improvement. Make your decisions first on what is best for the visitors of your website. Put your best foot forward. Put your customer first.

Summary of Pages 1 & 2 from Google Starter Guide

Who to Hire for SEO - Avoiding Scams

2012-06-05T14:12:00.001-07:00

Who to Hire for SEO - Avoiding Scams
Summary by Kevin Woolsey of Google's Advice Page

Who to hire? Potential advantages for website owners. Organic vs. paid. How search engines work. How search engines crawl sites. Ask for examples of SEO's work. What techniques do you use. Some offer value, some will give you a black eye. Beware of scams. Beware of secrecy. Many directories are usually useless.

Some create illusions. Shadow domains. Doorway pages create hidden links to multiple contents. Trust your instincts. It is OK to walk away. Report deception to Federal Trade Commission.

Possible 3D Visual Models to Gain Access

2012-06-05T13:18:00.001-07:00

Possible 3D Visual Models to Gain Access

"In general, multiple images are shown to a user along with multiple identifiers, and a challenge may require the user to select the appropriate identifier for each of the images to gain access."

Summary of Patent 8,196,198
by Google on June 5, 2012:

ACCESS USING IMAGES

Abstract

A computer-implemented method may include presenting to a user multiple images, multiple identifiers and a challenge to select one of the identifiers for each of the images, receiving the selected identifiers from the user, and providing access to a computing service based on a comparison of the selected identifiers to an answer to the challenge.

SUMMARY

This document describes systems and techniques that may be used to limit access to computing services, which, throughout this document, includes computing devices, electronic devices (e.g., music devices, game devices, etc.) and computing services (e.g., online computing services, web pages, etc.). In general, multiple images are shown to a user along with multiple identifiers, and a challenge may require the user to select the appropriate identifier for each of the images to gain access. For example, the images may be objects and the identifiers may be names of objects. More identifiers than images may be shown to the user such that the user has more identifiers to select from to associate with each of the images. If the user selects the appropriate identifier for each of the images, then access is granted. Such an example could be used in a CAPTCHA system to block access by automated computing systems, but permit access by human users.

In one exemplary implementation, the images may be three dimensional models. Also, the three dimensional (3D) models may be generated on the fly as requests for access are received. Many different variations of the same images may be presented to the user. For example, if the images presented are 3D models, the 3D models may be colored, textured, rotated and/or set against various backgrounds to achieve many different variations of the same 3D models. In this manner, a small corpus of labeled 3D models may be used. Although a small corpus of labeled 3D models may be used, the number of potential variations is great and does not have to rely on an enormous corpus of labeled data to provide the necessary variation against attackers, who might attempt to label a corpus of stock photos or images.

Multiple images also may be displayed to increase the level of security (because it is much harder to label three or four or six images by guessing than it is to label one). Also, the images may be pre-screened so that only images that are very difficult for a computing system to automatically label with an identifier are selected.

Google SEO Secrets - The Great Challenge!

2012-06-05T12:36:00.002-07:00

Think like Google for SEO?

The great challenge! Wouldn't it be great to know how to think exactly like Google does for the purpose of search engine optimization? Through careful analysis, brainstorming and interviews, I hope to achieve that goal. Even though the target is, a times a moving one, I believe it is still possible to present websites in a way that Google will approve of and hopefully, more importantly, the end user will approve of. Thanks for stopping by. Don't forget to bookmark and subscribe to feed!

-Kevin A. Woolsey, SEO Expert Adviser.