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    <title>Grant Crossley</title>
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      <pubDate>Thu, 26 Jan 2012 02:20:31 -0800</pubDate>
      <title>How do You choose the right people to Employ and Promote</title>
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        <![CDATA[<p>
	<table width="600"><tr><td style="background-color: #ffffff; border-top: 0px none #333333; border-bottom: 0px none #ffffff; padding: 0px;"><div style="font-size: 30px; font-family: Verdana; font-weight: bold; text-align: center;"> <div><a href="http://www.totalexec.com.au/" target="_blank" style="color: rgb(0,0,255); font-weight: normal;"><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/totalexcutive_logo550.jpg" border="0" height="116" alt="Total Executive Membership Newsletter" style="margin: 0; padding: 0;" width="550" /></a></div> </div></td> </tr> </table> <table width="600"> <tr> <td align="left" valign="top" style="font-size: 13px; line-height: 100%; font-family: Verdana; background-color: rgb(255,255,255); padding-top: 20px; padding-right: 20px; padding-bottom: 20px; padding-left: 20px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-top-color: rgb(255,255,255); border-right-color: rgb(255,255,255); border-bottom-color: rgb(255,255,255); border-left-color: rgb(255,255,255);"> <a name="1351984e75f511af_mctoc1"></a><span style="font-size: 26px; font-weight: bold; line-height: 150%;"><span style="font-size: 30px; text-align: center;"><span style="font-size: 20px;">LEADERSHIP - January 2012</span></span></span><br /> <em><strong>Leadership is the key influence of people in all aspects of life...</strong></em><p />  <strong>Hello</strong><p />  Welcome to a new year with many new TE membership benefits for you...<p />  View over 20 recent interviews, videos and articles on Leadership <a href="http://www.totalexec.com.au/totalexec-views/tag/leadership" target="_blank" style="color: rgb(0,0,255);">HERE</a><p />  <strong>In This Edition:</strong> <ul><li><a href="http://us1.campaign-archive1.com/?u=f41e43969ffbb091706cb54aa&amp;id=f57c9ee4c2#mctoc1" target="_blank">LEADERSHIP - January 2012</a></li><li><a href="http://us1.campaign-archive1.com/?u=f41e43969ffbb091706cb54aa&amp;id=f57c9ee4c2#mctoc2" target="_blank">Leadership Research</a></li> <li><a href="http://us1.campaign-archive1.com/?u=f41e43969ffbb091706cb54aa&amp;id=f57c9ee4c2#mctoc3" target="_blank">A Great Leader is a Servant</a></li><li><a href="http://us1.campaign-archive1.com/?u=f41e43969ffbb091706cb54aa&amp;id=f57c9ee4c2#mctoc4" target="_blank">Executives and Roles Available NOW</a></li> <li><a href="http://us1.campaign-archive1.com/?u=f41e43969ffbb091706cb54aa&amp;id=f57c9ee4c2#mctoc5" target="_blank">Top 2 Leadership Interviews of 2011</a></li><li><a href="http://us1.campaign-archive1.com/?u=f41e43969ffbb091706cb54aa&amp;id=f57c9ee4c2#mctoc6" target="_blank">Total Executive TV</a></li> <li><a href="http://us1.campaign-archive1.com/?u=f41e43969ffbb091706cb54aa&amp;id=f57c9ee4c2#mctoc7" target="_blank">Register Now*</a></li><li><a href="http://us1.campaign-archive1.com/?u=f41e43969ffbb091706cb54aa&amp;id=f57c9ee4c2#mctoc8" target="_blank">Test Your Brain</a></li> <li><a href="http://us1.campaign-archive1.com/?u=f41e43969ffbb091706cb54aa&amp;id=f57c9ee4c2#mctoc9" target="_blank">Search by Subject</a></li></ul><br /> <hr /> <a name="1351984e75f511af_mctoc2"></a><span style="font-size: 26px; font-weight: bold; line-height: 150%;">Leadership Research</span><br /> <a href="http://www.totalexec.com.au/totalexec-views/2012/1/21/total-executive-research-results-leadership-and-innovations.html" target="_blank" style="color: rgb(0,0,255);"><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/files/Hand_Picking_People.1.jpg" height="102" alt="" style="border-width: 3px; border-style: solid;" width="300" /></a><p />  <span style="font-size: 20px; font-weight: bold;">Picking People who Perform</span><p />  Total Executive have interviewed over 500 innovative SME owners and recruiters for corporate, enterprise and government to learn where leaders are selected and the key to future competitive advantage in Australia and overseas <a href="http://www.totalexec.com.au/totalexec-views/2012/1/21/total-executive-research-results-leadership-and-innovations.html" target="_blank" style="color: rgb(0,0,255);">here</a><br /> <hr /> <a name="1351984e75f511af_mctoc3"></a><span style="font-size: 26px; font-weight: bold; line-height: 150%;">A Great Leader is a Servant</span><br /> <a href="http://www.totalexec.com.au/totalexec-views/2011/12/29/nobel-laureate-desmond-tutu-talks-about-leadership.html" target="_blank" style="color: rgb(0,0,255);"><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/files/Desmond_Tutu_on_Leadership.jpg" height="226" alt="" style="border-width: 3px; border-style: solid;" width="300" /></a><p />  <span style="font-size: 20px; font-weight: bold;">A Great Leader is Inspiring</span><p />  Desmond Tutu talks about ultimate leaders who inspire and serve <a href="http://www.totalexec.com.au/totalexec-views/2011/12/29/nobel-laureate-desmond-tutu-talks-about-leadership.html" target="_blank" style="color: rgb(0,0,255);">here</a><br /> <hr /> <a name="1351984e75f511af_mctoc4"></a><span style="font-size: 26px; font-weight: bold; line-height: 150%;">Executives and Roles Available NOW</span><br /> <strong><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/files/Leading_School_of_Fish.2.jpg" height="262" alt="" style="border-width: 3px; border-style: solid;" width="300" /><p />  <span style="font-size: 20px;">BREAK OUT OF SCHOOL...</span><p />  Get ready for accelerated change...<p />  Here are a small selection of the executives and roles Total Executive have access to NOW<p />  EXECUTIVES AVAILABLE:</strong><br /> <ul> 	<li> 		<strong>International CIO/CEO - experience financial sector with top 200 - focused on transformational change with technology</strong></li> 	<li> 		<strong>HR Manager - Social Sector - Previously Corporate CEO - understands how to lead and motivate people</strong></li> 	<li> 		<strong>Successful Entrepreneur - looking for concepts for VC and take to market</strong></li> 	<li> 		<strong>Forex dealer - looking for a change</strong></li> 	<li> 		<strong>Retired chairman of global supply chain organisation - ready to network</strong></li> 	<li> 		<strong>many more</strong></li> </ul> <strong>ROLES AVAILABLE:</strong><br /> <ul> 	<li> 		<strong>Operations Manager - Sydney</strong></li> 	<li> 		<strong>Digital Communications Analyst - Brisbane</strong></li> 	<li> 		<strong>Business Development Manager - Asia Pacific</strong></li> 	<li> 		<strong>General Manager - Wollongong</strong></li> 	<li> 		<strong>Production Manager - Sydney</strong></li> 	<li> 		<strong>Director of Communications - Melbourne</strong></li> 	<li> 		<strong>many more</strong></li> </ul> <strong>We now have over 250 businesses, corporates and enterprise </strong><strong>considering the executive members within the Total Executive network for future positions available in Australia and overseas</strong> <hr /> <em><span style="color: rgb(0,0,205);"><strong>For further information on any of these executives or roles above - OR, to </strong><strong>confidentially </strong><strong>discuss future roles </strong></span></em><a href="http://www.totalexec.com.au/contact/" target="_blank" style="color: rgb(0,0,255);"><strong><span style="color: rgb(0,0,205);">Contact Us</span></strong></a><br /> <hr /> <a name="1351984e75f511af_mctoc5"></a><span style="font-size: 26px; font-weight: bold; line-height: 150%;">Top 2 Leadership Interviews of 2011</span><p />  The top 2 Total Executive Leadership Interviews of 2011 as judged by Total Executive members were:<p />  <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/files/command_300.jpg" height="246" alt="" style="border-width: 3px; border-style: solid;" width="300" /><p />  <span style="font-size: 20px; font-weight: bold;">Influence More Powerful than Control</span><p />  John Denton - Managing Partner of Corrs explains why &quot;It&#39;s all about Influence rather than Command Control&quot; <a href="http://www.totalexec.com.au/totalexec-views/2011/1/18/its-all-about-influence-rather-than-command-control-intervie.html" target="_blank" style="color: rgb(0,0,255);">here</a><p />  <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/files/Legacy300.jpg" height="224" alt="" style="border-width: 3px; border-style: solid;" width="300" /><p />  <span style="font-size: 20px; font-weight: bold;">Responsible Leadership is about Creating a Legacy</span><p />  Paul Thorley, CEO Capgemini talks about the future of business and developing a legacy <a href="http://www.totalexec.com.au/totalexec-views/2011/3/14/responsible-leadership-is-about-creating-a-legacy-paul-thorl.html" target="_blank" style="color: rgb(0,0,255);">here</a><p />  To learn more about our leadership interviews that were runners up click <a href="http://www.totalexec.com.au/totalexec-views/tag/interviews-and-reviews" target="_blank" style="color: rgb(0,0,255);">here</a><p />  <hr /> <em><strong><span style="color: rgb(0,0,205);">To discuss how our leading providers are improving organisational culture - for executives and their staff</span> - </strong></em><a href="http://www.totalexec.com.au/contact/" target="_blank" style="color: rgb(0,0,255);"><strong>Contact Us</strong></a> <hr /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Membership_Benefits.jpg" border="3" height="175" alt="" style="border-style: solid;" width="175" /><p />  <strong> You can now benefit from Additional Benefits with your <a href="http://www.totalexec.com.au/membership-benefits/" target="_blank" style="color: rgb(0,0,255); font-weight: normal;">Total Executive Membership</a></strong><p />  <strong><a href="http://www.totalexec.com.au/contact/" target="_blank" style="color: rgb(0,0,255); font-weight: normal;">Contact Us</a></strong> <strong>for these services below...</strong><br /> <ul> 	<li> 		<strong>Complimentary Cultural Alignment Analysis <a href="http://www.totalexec.com.au/contact/" target="_blank" style="color: rgb(0,0,255); font-weight: normal;">here</a></strong><br /> 		 </li> 	<li> 		<strong>Member benefits when booking events - including <a href="http://www.totalexec.com.au/totalexec-views/2012/1/22/forthcoming-events-with-te-benefits.html" target="_blank" style="color: rgb(0,0,255); font-weight: normal;">these</a> events <a href="http://www.totalexec.com.au/contact/" target="_blank" style="color: rgb(0,0,255); font-weight: normal;">here</a></strong><br /> 		 </li> 	<li> 		<strong>Complimentary Vision Assessment <a href="http://www.totalexec.com.au/contact/" target="_blank" style="color: rgb(0,0,255); 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font-weight: bold; line-height: 150%;">Total Executive TV</span><br /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/tv_green.png" border="3" height="294" alt="" style="border-style: solid;" width="260" /><p />  <strong>Have you been enjoying Total Executive TV?</strong><br /> Check out our growing video library <a href="http://www.totalexec.com.au/totalexec-views/tag/total-executive-tv" target="_blank" style="color: rgb(0,0,255);">here</a><br /> <hr /> <a name="1351984e75f511af_mctoc7"></a><span style="font-size: 26px; font-weight: bold; line-height: 150%;">Register Now<span style="color: rgb(0,0,205);">*</span></span><br /> <strong>Your peers and colleagues can currently register for complimentary 2012 Total Executive membership <a href="http://www.totalexec.com.au/membership-benefits/" target="_blank" style="color: rgb(0,0,255); font-weight: normal;">here</a></strong> <strong><span style="color: rgb(255,0,0);">saving $495:00</span></strong><br /> <hr /> <a name="1351984e75f511af_mctoc8"></a><span style="font-size: 26px; font-weight: bold; line-height: 150%;">Test Your Brain</span><br /> <strong><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/brain_puzzle300.jpg" border="3" height="326" alt="" style="border-style: solid;" width="300" /><p />  Have you tested your Brain lately?</strong><p />  Test your level of reaction skills <a href="http://www.totalexec.com.au/totalexec-views/2010/4/12/brain-food-2-your-reaction-time.html" target="_blank" style="color: rgb(0,0,255);">here</a><p />  View a history of Brain Tests <a href="http://www.totalexec.com.au/totalexec-views/tag/brain-food" target="_blank" style="color: rgb(0,0,255);">here</a><br /> <hr /> <a name="1351984e75f511af_mctoc9"></a><span style="font-size: 26px; font-weight: bold; line-height: 150%;">Search by Subject</span><br /> <strong>Search the Total Executive Knowledge Bank by key subjects we cover <a href="http://www.totalexec.com.au/search-total-exec-by-subject/" target="_blank" style="color: rgb(0,0,255); font-weight: normal;">here</a></strong></td> </tr> <tr> <td align="left" valign="top" style="background-color: #cccccc; border-top: 0px none #ffffff; padding: 20px;"> <div style="font-size: 10px; color: rgb(51,51,51); line-height: 100%;"><div style="text-align: center;"> 	<img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/totalexcutive_noslogan_logo150.jpg" border="1" height="32" alt="" style="border-style: solid;" width="150" /><br />  	You are receiving this membership newsletter because you have previously been a client when we have introduced you to publishers, coaching organisations and other companies providing services supporting executives and their staff. Or, you have been in communication with one of our team and confirmed that you would be interested in learning more about Leadership, Sustainability, Responsibility, Technology and/or Communication via our newsletter. If you believe you have received this email incorrectly, you may select to unsubscribe using the link below<p /> 	 	  Email: <a href="mailto:Grant@TotalExec.com.au?subject=Please%20contact%20me%20regarding..." target="_blank" style="font-family: Trebuchet MS; color: rgb(128,0,0);"><a href="mailto:Info@TotalEXEC.com.au">Info@TotalEXEC.com.au</a></a>  Phone: <a value="+61408844009" target="_blank">+61 (0) 408 844 009</a><br /> 	<div style="font-family: Trebuchet MS;"><span>Total Executive</span><div><div>Suite 102</div><div>370 Kingsway</div><span>Sydney</span>, <span>NSW</span> <span>2229</span></div> <br /><a href="http://totalexec.us1.list-manage.com/vcard?u=f41e43969ffbb091706cb54aa&amp;id=911f227477" target="_blank">Add us to your address book</a></div><br /> 	Copyright </div> <div style="text-align: center;"> 	 	<span style="font-family: Trebuchet MS; font-size: 12pt;">©</span> 2012 Total Executive All rights reserved.<br /></div></div></td> </tr></table> 
	
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      <pubDate>Mon, 22 Aug 2011 21:22:04 -0700</pubDate>
      <title>Leadership for the Real World – Your Personal Invitation to a Complimentary Information Session</title>
      <link>http://grantcrossley.posterous.com/leadership-for-the-real-world-your-personal-i-68795</link>
      <guid>http://grantcrossley.posterous.com/leadership-for-the-real-world-your-personal-i-68795</guid>
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        <![CDATA[<p>
	<table width="600"><tr><td style="background-color: rgb(255, 255, 255); border-top: 0px none rgb(51, 51, 51); border-bottom: 0px none rgb(255, 255, 255); padding: 0px;"> <div style="color: rgb(51, 51, 51); font-size: 30px; font-family: Verdana; text-align: left;"> <div style="text-align: center;"><a href="http://totalexec.us1.list-manage.com/track/click?u=f41e43969ffbb091706cb54aa&amp;id=21a0f57102&amp;e=72d03ce468" target="_blank" style="color: rgb(0, 0, 0); text-decoration: underline;"><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/totalexcutive_logo550.jpg" border="0" height="116" alt="Total Executive Exclusive Membership Options" style="margin: 0pt; padding: 0pt;" width="550" /></a></div> </div></td> </tr> </table> <table width="600"> <tr> <td align="left" valign="top" style="font-size: 12px; color: rgb(51, 51, 51); line-height: 150%; font-family: Verdana; background-color: rgb(255, 255, 255); padding: 20px; border: 0px none rgb(255, 255, 255);"><p style="margin-bottom: 1em; margin-top: 0em;"> 	<span style="font-size: small;"><span><strong style="font-size: 20px;">Hello </strong></span></span><p /> 	 	<span style="font-size: 13px;"><strong style="font-size: 20px;">As part of your 2011 membership provided by Total Executive, we occasionally have exclusive invitations to unique leadership workshops, forums and events...<p /> 	 	The complimentary information sessions and networking options described below are hosted by Social Leadership Australia - created for leaders who are looking for new methods to work beyond the limitations of formal authority and create lasting solutions to entrenched problems...<p /> 	 	If you are not in Sydney at these times, we recommend you invite your senior colleagues and peers.<p /> 	 	Look forward to seeing you there.<p /> 	 	Kind regards<br /> 	Grant</strong></span></p> <hr /> <p style="margin-bottom: 1em; margin-top: 0em;"> 	<a href="http://totalexec.us1.list-manage1.com/track/click?u=f41e43969ffbb091706cb54aa&amp;id=ecdc6a882f&amp;e=72d03ce468" target="_blank" style="color: rgb(0, 0, 0); text-decoration: underline;"><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Social_Leadership_Australia_Logo200.png" border="0" height="112px" alt="" width="200px" /></a><p /> 	 	<strong>Leaders need to see the real world - not the inside of a classroom.</strong><p /> 	 	Why would you send your best people into a refugee support centre,  public housing estate … or a remote Aboriginal community … or a prison to learn about leadership?<p /> 	 	This is what <strong><a href="http://totalexec.us1.list-manage.com/track/click?u=f41e43969ffbb091706cb54aa&amp;id=9c005487f0&amp;e=72d03ce468" target="_blank" style="color: rgb(0, 0, 0); text-decoration: underline;">Social Leadership Australia</a></strong> does with over 500 leaders from Government, NGOs and Top 500 companies each year and here&#39;s why:</p> <hr /> <p style="margin-bottom: 1em; margin-top: 0em;"> 	“Extraordinary …a once in a lifetime experience … the most challenging and most valuable development experience I’ve had in my career.”<br /> 	<strong>—Simon Terry,  General Manager, NAB</strong><br /> 	“Without a doubt the best post-graduate program that I’ve ever attended. I got enormous value out of my MBA but this was much deeper learning.”<br /> 	<strong>—Rod Douglas, CEO, SuccesSystems</strong></p> <hr /> <p style="margin-bottom: 1em; margin-top: 0em;"> 	<strong>The Sydney Leadership Program.<br /> 	Challenge yourself. Change your world</strong>.<p /> 	 	Join us for breakfast or evening drinks and hear Robbie Macpherson, Head of Social Leadership Australia, explain why a dynamic leadership program that combines the Adaptive Leadership model with teaching in the community is having a bigger impact than most other classroom based approaches.<p /> 	 	If you are working with increasing complexity and change; if the toughest issue you face is actually beyond your four walls; if the projects you are driving require cultural shifts or changes to values and behavioural norms, then <a href="http://totalexec.us1.list-manage1.com/track/click?u=f41e43969ffbb091706cb54aa&amp;id=b3bc6a6f8e&amp;e=72d03ce468" target="_blank" style="color: rgb(0, 0, 0); text-decoration: underline;">Sydney Leadership</a> just may be one of the best professional development opportunities you have come across.<p /> 	 	Download the Sydney Leadership information brochure <strong><a href="http://totalexec.us1.list-manage1.com/track/click?u=f41e43969ffbb091706cb54aa&amp;id=1b4226005c&amp;e=72d03ce468" target="_blank" style="color: rgb(0, 0, 0); text-decoration: underline;">HERE</a>.</strong><p /> 	 	<strong>Join us for a complimentary breakfast or evening introductory session</strong><p /> 	 	<strong>Breakfast Session</strong>: Tuesday 6th September 7:30am to 9:00am<br /> 	Stockland Learning Centre - Level 2, 133 Castlereagh St Sydney<p /> 	 	OR;<p /> 	 	<strong>Evening Session</strong>: Wednesday 21st September 6:30 to 8:00pm<br /> 	The Benevolent Society - Level 1, 188 Oxford St Sydney<p /> 	 	<strong>Bookings:</strong> Call (02) 9339 8057 Or, email <a href="mailto:leadership@bensoc.org.au?subject=Sydney%20Leadership%202012&amp;body=Please%20contact%20me%20about%20Sydney%20Leadership%202012" target="_blank" style="color: rgb(0, 0, 0); text-decoration: underline;"><a href="mailto:Leadership@bensoc.org.au">Leadership@bensoc.org.au</a></a><p /> 	 	It will be great to see you there.<p /> 	 	Yours sincerely,<br /> 	<strong>Robbie Macpherson<br /> 	Head, Social Leadership Australia</strong></p> <hr /> <span style="color: rgb(0, 0, 128);"><span style="font-size: 13px;"><span style="font-size: larger;"><strong style="font-size: 20px;">Limited Bookings Available...</strong></span></span></span> <p style="color: rgb(24, 24, 24); margin: 0px 0px 1em;"> 	 </p> <p style="margin-bottom: 1em; margin-top: 0em;"> 	<strong><span style="font-size: 13px;">To book or invite one of your senior staff - simply reply to this email with your preference of breakfast or evening session, OR Email Social Leadership Australia <a href="mailto:leadership@bensoc.org.au?subject=I%20would%20like%20to%20attend%20the%20Social%20Leadership%20Australia%20Information%20Session...&amp;body=Dear%20Robbie%0A%0AI%20would%20like%20to%20attend%20your%20Social%20Leadership%20Australia%20Information%20session.%0A%0AKind%20regards" target="_blank" style="color: rgb(0, 0, 0); text-decoration: underline;">HERE</a><p /> 	 	To discuss involvement in future Total Executive programs please <a href="mailto:Grant@TotalExec.com.au?subject=Please%20contact%20me%20regarding%20future%20programs&amp;body=Dear%20Grant%0A%0APlease%20contact%20me%20about%20future%20programs%20represented%20by%20Total%20Executive.%0A%0AKind%20regards" target="_blank" style="color: rgb(0, 0, 0); text-decoration: underline;">Contact Us</a></span></strong></p> </td> </tr> <tr> <td align="left" valign="top" style="background-color: rgb(204, 204, 204); border-top: 0px none rgb(255, 255, 255); padding: 20px;"> <div style="font-size: 10px; color: rgb(51, 51, 51); line-height: 100%; font-family: Verdana;"><div style="text-align: center;"> 	<span style="font-family: Trebuchet MS;"><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/TotalEXECUTIVE_logo.1.jpg" border="0" height="19" alt="" width="150" /><br /> 	You are receiving this membership newsletter because you have previously been a client when we have introduced you to publishers, coaching organisations and other companies providing services supporting executives and their staff. Or, you have been in communication with one of our team and confirmed that you would be interested in learning more about Leadership, Sustainability, Responsibility, Technology and/or Communication via our newsletter. If you believe you have received this email incorrectly, you may select to unsubscribe using the link below<br /></span><div style="font-family: Trebuchet MS;"> 	<br /> 	Email: <a href="mailto:Grant@TotalExec.com.au?subject=Please%20contact%20me%20regarding..." target="_blank" style="color: rgb(128, 0, 0); text-decoration: underline;"><a href="mailto:Info@TotalEXEC.com.au">Info@TotalEXEC.com.au</a></a>  Phone: +61 (0) 408 844 009<br /> 	<div><div>Total Executive</div><div><div>Suite 102</div><div>370 Kingsway</div><span>Sydney</span></div>, <span>NSW</span> <span>2229</span></div><br /><a href="http://totalexec.us1.list-manage.com/vcard?u=f41e43969ffbb091706cb54aa&amp;id=911f227477" target="_blank">Add us to your address book</a></div> <br /> 	Copyright </div> <div style="text-align: center;"> 	 	<span style="font-family: Trebuchet MS;"><span style="font-size: 12pt;">©</span> 2011 Total Executive All rights reserved.<p /> 	 	</span><a href="http://us1.forward-to-friend.com/forward?u=f41e43969ffbb091706cb54aa&amp;id=8f87dcbedc&amp;e=72d03ce468" target="_blank" style="color: rgb(128, 0, 0); text-decoration: underline;"><span style="font-family: Trebuchet MS;">Forward</span></a><span style="font-family: Trebuchet MS;"> this email to a friend<br /> 	</span><a href="http://totalexec.us1.list-manage1.com/profile?u=f41e43969ffbb091706cb54aa&amp;id=911f227477&amp;e=72d03ce468" target="_blank" style="color: rgb(128, 0, 0); text-decoration: underline;"><span style="font-family: Trebuchet MS;">Update your profile</span></a></div> </div></td></tr></table> 
	
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      <pubDate>Tue, 16 Aug 2011 22:09:09 -0700</pubDate>
      <title>Are you Being Considered for Upcoming Executive Positions?</title>
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	<b>The latest Total Executive Newsletter provides suggestions on where to send your CV</b><br /><div class="gmail_quote"><table width="600"><tr><td style="background-color: rgb(255, 255, 255); border-top: 0px none rgb(51, 51, 51); border-bottom: 0px none rgb(255, 255, 255); padding: 0px;"> <div style="color: rgb(51, 51, 51); font-size: 30px; font-family: Verdana; text-align: left;"><div style="text-align: center;"><a href="http://www.totalexec.com.au/" target="_blank" style="color: rgb(0, 0, 0); text-decoration: underline;"><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/totalexcutive_logo550.jpg" border="0" height="116" alt="Total Executive Exclusive Membership Options" width="550" style="margin: 0pt; padding: 0pt;" /></a></div> </div></td> </tr> </table> <table width="600"> <tr> <td align="left" valign="top" style="font-size: 12px; color: rgb(51, 51, 51); line-height: 150%; font-family: Verdana; background-color: rgb(255, 255, 255); padding: 20px; border: 0px none rgb(255, 255, 255);"> <p style="margin-bottom: 1em; margin-top: 0em;"> 	<span style="font-size: small;"><strong style="font-size: 20px;">Hello</strong></span><p /> 	 	<span style="font-size: 13px;"><strong style="font-size: 20px;">With Your <a href="http://www.totalexec.com.au/membership-benefits/" target="_blank" style="color: rgb(0, 0, 0); text-decoration: underline;"><span style="color: rgb(0, 0, 205);">Total Executive Membership</span></a> you have access to the largest executive network in Australia including</strong></span></p> <ul> 	<li style="margin-bottom: 1em; margin-top: 0em;"> 		<strong><span style="font-size: 14px;">Yourself and 15,000+ Total Executive Members</span></strong></li> 	<li style="margin-bottom: 1em; margin-top: 0em;"> 		<strong><span style="font-size: 14px;">Our extended network via our partners</span></strong></li> </ul> <p style="margin-bottom: 1em; margin-top: 0em;"> 	<span style="font-size: 13px;"><strong style="font-size: 20px;">We are often asked if we provide recruitment services?<p /> 	 	That is not our standard business - though we know and partner with the best providers...<p /> 	 	And we have introduced some of our clients to executives with specific skills in Australia and overseas </strong></span><span style="font-size: 13px;"><strong style="font-size: 20px;">through the Total Executive membership network</strong></span><span style="font-size: 13px;"><strong style="font-size: 20px;">.</strong></span><p /> 	 	<span style="font-size: 13px;"><strong style="font-size: 20px;">How well are you connected given serious employers who are recruiting are aware of the information shown <a href="http://www.totalexec.com.au/totalexec-views/2011/8/11/stuck-with-the-recruitment-legacy-time-to-upgrade-to-speed-r.html" target="_blank" style="color: rgb(0, 0, 0); text-decoration: underline;"><span style="color: rgb(0, 0, 205);">HERE</span></a></strong></span><p /> 	 	<span style="font-size: 13px;"><strong style="font-size: 20px;">We highly recommend you register and upload your CV with:<p /> 	 	<a href="http://www.executivesonline.com.au/candidates/register/register?action=PreReg" target="_blank" style="color: rgb(0, 0, 0); text-decoration: underline;"><span style="color: rgb(0, 0, 205);">Executives Online</span></a><p /> 	 	<span style="color: rgb(0, 0, 205);"> </span><a href="http://www.sixfigures.com.au/job_seekers/membership_options" target="_blank" style="color: rgb(0, 0, 0); text-decoration: underline;"><span style="color: rgb(0, 0, 205);">Six Figures</span></a><p /> 	 	(It costs you nothing and these are two of the top executive recruitment networks)<p /> 	 	<a href="mailto:Grant@TotalExec.com.au?subject=Executive%20Recruitment%20and%20Contracts&amp;body=Hello%20Total%20Executive%0A%0APlease%20contact%20me%20about%20options%0A%0ARegards%0A" target="_blank" style="color: rgb(0, 0, 0); text-decoration: underline;"><span style="color: rgb(0, 0, 205);">Contact Us</span></a> - we provide additional links to future employment and contract options</strong></span><p /> 	 	<span style="font-size: 13px;"><strong style="font-size: 20px;">Kind regards<br /> 	Grant</strong></span></p> <hr /> <span style="font-size: 12px;"><span style="font-size: 14px;"><strong><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Executives_Online_P_N_T_S_lowres300.jpg" border="0" height="66" alt="" width="300" /><br /> Are you connected with the most innovative executive search network in Australia with options of international engagement?<p />  Executives Online delivers fast-track executive resourcing - Interim Management, Project Management, Change Management and Permanent Executive Recruitment.<p />  Their services are unique - you will be contacted if your skills match new positions and contracts available.<p />  They have been helping <em>senior</em> executives be placed QUICKLY into global positions.<p />  Why are they so successful? - They are FAST and they Save Companies Money in their recruitment processes.<p />  Their database is global, multi-sector, specialising in low cost, fast-tracked recruitment of all management and C-Level executives, both interim and permanent.<p />  We recommend you register now so they can consider you for a large volume of upcoming executive positions - it costs nothing and only takes a moment. <a href="http://www.executivesonline.com.au/candidates/register/register?action=PreReg" target="_blank" style="color: rgb(0, 0, 0); text-decoration: underline;"><span style="color: rgb(0, 0, 205);">REGISTER HERE</span></a><p />  <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Six_Figures300.jpg" border="0" height="101" alt="" width="300" /><p />  Six Figures is Australia&#39;s leading jobsite for Executives, Senior Professionals and Professionals.<p />  The site provides an untapped source of talent for savvy hirers with Complimentary Standard Job Ad Postings and paid Featured Job ads.<p />  You should also <a href="http://www.sixfigures.com.au/job_seekers/membership_options" target="_blank" style="color: rgb(0, 0, 0); text-decoration: underline;"><span style="color: rgb(0, 0, 205);">REGISTER HERE</span></a> for their complimentary membership.</strong></span></span><br /> </td> </tr> <tr> <td align="left" valign="top" style="background-color: rgb(204, 204, 204); border-top: 0px none rgb(255, 255, 255); padding: 20px;"> <div style="font-size: 10px; color: rgb(51, 51, 51); line-height: 100%;"><div style="text-align: center;"> 	<img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/TotalEXECUTIVE_logo.1.jpg" border="0" height="19" alt="" width="150" /><br /> 	You are receiving this membership newsletter because you have previously been a client when we have introduced you to publishers, coaching organisations and other companies providing services supporting executives and their staff. Or, you have been in communication with one of our team and confirmed that you would be interested in learning more about Leadership, Sustainability, Responsibility, Technology and/or Communication via our newsletter. If you believe you have received this email incorrectly, you may select to unsubscribe using the link below<p /> 	 	 	Email: <a href="mailto:Grant@TotalExec.com.au?subject=Please%20contact%20me%20regarding..." target="_blank" style="font-family: Trebuchet MS; color: rgb(128, 0, 0); text-decoration: underline;"><a href="mailto:Info@TotalEXEC.com.au">Info@TotalEXEC.com.au</a></a>  Phone: +61 (0) 408 844 009<br /> 	<div style="font-family: Trebuchet MS;"><span>Total Executive</span><div><div>Suite 102</div><div>370 Kingsway</div><span>Sydney</span>, <span>NSW</span> <span>2229</span></div> <br /><a href="http://totalexec.us1.list-manage.com/vcard?u=f41e43969ffbb091706cb54aa&amp;id=911f227477" target="_blank">Add us to your address book</a></div><br /> 	Copyright </div> <div style="font-family: Verdana; text-align: center;"> 	 	<span style="font-family: Trebuchet MS;"><span style="font-size: 12pt;">©</span> 2011 Total Executive All rights reserved.<p /> 	 	</span><a href="http://us1.forward-to-friend.com/forward?u=f41e43969ffbb091706cb54aa&amp;id=d328453d39&amp;e=[UNIQID]" target="_blank" style="color: rgb(128, 0, 0); text-decoration: underline;"><span style="font-family: Trebuchet MS;">Forward</span></a><span style="font-family: Trebuchet MS;"> this email to a friend<br /> 	</span><a href="http://http//TotalExec.us1.list-manage.com/profile?u=f41e43969ffbb091706cb54aa&amp;id=911f227477&amp;e=[UNIQID]" target="_blank" style="color: rgb(128, 0, 0); text-decoration: underline;"><span style="font-family: Trebuchet MS;">Update your profile</span></a></div> </div></td></tr></table> </div>
	
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      <pubDate>Fri, 05 Aug 2011 13:31:54 -0700</pubDate>
      <title>What Leaders can Learn from The Rise of the Planet of the Apes</title>
      <link>http://grantcrossley.posterous.com/what-leaders-can-learn-from-the-rise-of-the-p</link>
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	<blockquote style="margin: 0 0 0 40px; border: none; padding: 0px;"><p><strong>&quot;This movie - Rise of the Planet of the Apes, through it&#39;s engagement with creatures emotions via the very clever replication of eye contact has the ability to impact the psyche of the human race and encourage a change for the better&quot;</strong></p> <p><strong>Grant Crossley</strong></p><p></p></blockquote><p><span></span></p><p><strong>Are your leaders connecting with the inner desires of your staff - a willingness to connect with our environment, community and nature...</strong></p> <div><img src="http://www.totalexec.com.au/storage/Apes%20-%20Caesar.jpg?__SQUARESPACE_CACHEVERSION=1312573362951" alt="" /></div><p></p><p><strong>How are your leaders engaging staff?</strong></p> <p><strong>Are they communicating sincerely - looking them straight in the eye?</strong></p> <p><span><span><img src="http://www.totalexec.com.au/storage/Apes%20-%20Stick.jpg?__SQUARESPACE_CACHEVERSION=1312573414898" alt="" /></span></span></p><p><strong>Are they still tied up with the antiquated historic style of management - ruling by Carrot and Stick?</strong></p> <p><span><span><img src="http://www.totalexec.com.au/storage/Apes%20-%20Back.jpg?__SQUARESPACE_CACHEVERSION=1312573479727" alt="" /></span></span></p><p><strong>So your staff always need to watch their back...</strong></p> <p><span><span><img src="http://www.totalexec.com.au/storage/Apes%20-%20Distant.jpg?__SQUARESPACE_CACHEVERSION=1312573882147" alt="" /></span></span></p><p><strong>Do your leaders leave staff distant?</strong></p> <p><span><span><img src="http://www.totalexec.com.au/storage/Apes%20-%20Uprise.jpg?__SQUARESPACE_CACHEVERSION=1312573819533" alt="" /></span></span></p><p><strong>Wanting to start an Uprising?</strong></p> <p><span><span><img src="http://www.totalexec.com.au/storage/Apes%20-%20Compassion.jpg?__SQUARESPACE_CACHEVERSION=1312573544519" alt="" /></span></span></p><p><strong>Or, do your leaders engage with compassion...</strong></p> <p><span><span><img src="http://www.totalexec.com.au/storage/Apes%20-%20Engaging%20Conversation.jpg?__SQUARESPACE_CACHEVERSION=1312573608647" alt="" /></span></span></p><p><strong>Encouraging engaging conversation...</strong></p> <p><span><span><img src="http://www.totalexec.com.au/storage/Apes%20-%20Collaborate.jpg?__SQUARESPACE_CACHEVERSION=1312573694038" alt="" /></span></span></p><p><strong>Building an environment of collaboration</strong></p> <p><br /></p><p>Is your business encouraging engagement with community, staff and our environment as is an underlying theme for Rise of the Planet of the Apes?</p> <p>Think about how your leaders are engaging with staff? Do they need a helping hand?</p><p>If so, <strong><a href="mailto:Grant@TotalExec.com.au" target="_blank">Contact Us to discuss Responsible Leadership<br /></a></strong></p> <p><strong>And make sure you check out this Movie of The Year:</strong></p> <p><strong><span><span><a href="http://www.apeswillrise.com/" target="_blank"><img src="http://www.totalexec.com.au/storage/Apes.jpg?__SQUARESPACE_CACHEVERSION=1312574066667" alt="" /></a><br /> </span></span><a href="http://www.apeswillrise.com/" target="_blank">http://www.apeswillrise.com/</a></strong></p><p></p><p></p><p></p> <p><strong>All images above sourced from <a href="http://www.imdb.com/title/tt1318514/" target="_blank">http://www.imdb.com</a></strong></p>
	
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      <pubDate>Mon, 01 Aug 2011 03:53:03 -0700</pubDate>
      <title>Total Executive July Newsletter with Dozens of New Executive Articles</title>
      <link>http://grantcrossley.posterous.com/total-executive-july-newsletter-with-dozens-o</link>
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	<table width="600"><tr><td style="background-color: rgb(255, 255, 255); border-top: 0px none rgb(51, 51, 51); border-bottom: 0px none rgb(255, 255, 255); padding: 0px;"> <div style="color: rgb(0, 0, 0); font-size: 30px; font-family: Verdana; font-weight: bold; text-align: center;"><div style="text-align: center;"><a href="http://www.totalexec.com.au/" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;"><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/totalexcutive_logo550.jpg" border="0" height="116" alt="Total Executive Membership Newsletter" style="margin: 0pt; padding: 0pt;" width="550" /></a></div> </div></td> </tr> </table> <table width="600"> <tr> <td align="left" valign="top" style="color: rgb(0, 0, 0); line-height: 100%; font-family: Verdana; background-color: rgb(255, 255, 255); padding-top: 20px; padding-right: 20px; padding-bottom: 20px; padding-left: 20px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-top-color: rgb(255, 255, 255); border-right-color: rgb(255, 255, 255); border-bottom-color: rgb(255, 255, 255); border-left-color: rgb(255, 255, 255);"> <strong style="font-size: 13px;">Hello </strong><p />  Welcome to our July 2011 Membership Newsletter with a variety of <strong style="font-size: 13px;">Exclusive Total Executive Member Benefits </strong>(highlighted below)<strong style="font-size: 13px;"><span style="color: rgb(0, 0, 205);">*</span> for You</strong><br /> <span style="font-size: 14px;"><b><br /></b></span> <hr style="font-size: 13px;" /> <a name="13184f2ac7d661c3_mctoc1"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 150%;">Clarify Your Identity</span><br /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Hans_Tempel230.jpg" border="3" height="160" alt="" style="border-style: solid;" width="230" /><p />  <span style="font-size: 20px; font-weight: bold; color: rgb(0, 0, 0); font-style: normal; font-family: Verdana;">Clarify Your Identity before starting your Mission</span><p />  Hans Tempel - CEO of Mercedes explains how your first step is to Clarify Your Identity in order to lead from the front <a href="http://www.totalexec.com.au/totalexec-views/2011/6/27/an-interview-with-hans-tempel-ceo-mercedes-benz-australia-on.html" target="_blank" style="font-size: 13px; color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p />  <hr style="font-size: 13px;" /> <em style="font-size: 13px;"><strong>To discuss how our leading providers are improving engagement and direction - for executives and their staff - <a href="mailto:Grant@TotalExec.com.au?subject=Employee%20Engagement%20and%20Strategic%20Thinking&amp;body=Please%20contact%20me%20about%20organisations%20who%20specialise%20in%20improvement%20of%20engagement%20and%20strategy%0A%0AKind%20regards" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">Contact Us</a></strong></em> <hr style="font-size: 13px;" /> <a name="13184f2ac7d661c3_mctoc2"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 150%;">Escaping the COLD<span style="color: rgb(0, 0, 205);">*</span></span><br /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/FNQ_Beach300.jpg" border="3" height="200" alt="" style="border-style: solid;" width="300" /><p />  <span style="font-size: 20px; font-weight: bold; color: rgb(0, 0, 0); font-style: normal; font-family: Verdana;">During the Cold it is time to Invest in the Warmer Climate</span><p />  Far North Queensland have had their experience of tough times - Now executives can support the north. View some ideas available where Total Executive membership benefit offers are available as shown <a href="http://www.totalexec.com.au/totalexec-views/2011/7/11/far-north-queensland-executive-review.html" target="_blank" style="font-size: 13px; color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p />  A couple Great places to stay where Total Executive can help provide the best deals for your family and staff include:<p />  <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Sheraton_Pool200.jpg" border="3" height="126" alt="" style="border-style: solid;" width="200" /><br /> <strong style="font-size: 13px;">Port Douglas - The Sheraton Mirage</strong><br /> Details on what they have to offer are <a href="http://www.totalexec.com.au/totalexec-views/2011/7/8/sheraton-mirage-port-douglas-an-executive-wonderland.html" target="_blank" style="font-size: 13px; color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p />  <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Sebel_Pool200.jpg" border="0" height="123" alt="" width="200" /><br /> <strong style="font-size: 13px;">Cairns - The Sebel</strong><br /> Details of what they have to offer are <a href="http://www.totalexec.com.au/totalexec-views/2011/7/11/the-sebel-cairns-executive-5-star-luxury-with-great-cuisine.html" target="_blank" style="font-size: 13px; color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p />  Much more of what is available in the region is shown <a href="http://www.totalexec.com.au/totalexec-views/2011/7/11/far-north-queensland-executive-review.html" target="_blank" style="font-size: 13px; color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><br /> <hr style="font-size: 13px;" /> <a name="13184f2ac7d661c3_mctoc3"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 150%;"><span style="color: rgb(0, 0, 0);">Executive Survey</span><span style="color: rgb(0, 0, 205);">*</span></span><br /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Survey300.jpg" border="3" height="199" alt="" style="border-style: solid;" width="300" /><p />  <strong style="font-size: 13px;">You can Help Enhance the Relationship between clients and providers - then view survey results</strong><p />  Join the hundreds of executives who have helped provide a platform of engagement between clients and their providers globally <a href="http://www.totalexec.com.au/executive-survey/" target="_blank" style="font-size: 13px; color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p />  <hr style="font-size: 13px;" /> <a name="13184f2ac7d661c3_mctoc4"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 150%;">Leadership Articles</span><p />  <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/depressed_and_worried300.jpg" border="3" height="200" alt="" style="border-style: solid;" width="300" /><p />  <strong style="font-size: 13px;">Is Anger a Symptom of Depression?</strong><p />  Rhondalynn Korolak talks about how depression can result from anger turned inwards <a href="http://www.totalexec.com.au/totalexec-views/2011/7/19/is-anger-a-symptom-of-depression-by-rhondalynn-korolak.html" target="_blank" style="font-size: 13px; color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p />  View dozens of recent leadership articles <a href="http://www.totalexec.com.au/totalexec-views/tag/leadership" target="_blank" style="font-size: 13px; color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p />  <hr style="font-size: 13px;" /> <a name="13184f2ac7d661c3_mctoc5"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 150%;">New Home for Consultants<span style="color: rgb(0, 0, 205);">*</span></span><br /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Home300.jpg" border="3" height="225" alt="" style="border-style: solid;" width="300" /><p />  <strong style="font-size: 13px;">Do you work SOHO? Consider a new complimentary service option...</strong><br /> Consultants in Sydney now have access to offices where they can collaborate with fellow consultants, benefit from complimentary services and more...<br /> To discuss benefits available for Total Executive members further <a href="mailto:Grant@TotalExec.com.au?subject=Consultant%20Alliance&amp;body=Hello%20Grant%0A%0APlease%20contact%20me%20about%20the%20Consultant%20Alliance%0A%0AMy%20contact%20details%20are%20below%0A%0AKind%20regards" target="_blank" style="font-size: 13px; color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">contact us</a><p />  <hr style="font-size: 13px;" /> <a name="13184f2ac7d661c3_mctoc6"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 150%;">Communication and Technology Articles</span><p />  <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/customer_anger300.jpg" border="3" height="251" alt="" style="border-style: solid;" width="300" /><p />  <strong style="font-size: 13px;">When is it Time to Sack your Customer?</strong><p />  Selective Marketing is on the right foot and ready to boot! Learn more <a href="http://www.totalexec.com.au/totalexec-views/2011/1/30/selective-marketing-when-is-it-time-to-sack-your-customers.html" target="_blank" style="font-size: 13px; color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p />  View dozens of articles on communication <a href="http://www.totalexec.com.au/totalexec-views/tag/communication" target="_blank" style="font-size: 13px; color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><br /> <hr style="font-size: 13px;" /> <br /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Fight.jpg" border="3" height="345" alt="" style="border-style: solid;" width="279" /><p />  <strong style="font-size: 13px;">Fight the GOOD IT Fight</strong><p />  Learn how to fight the Malware <a href="http://www.totalexec.com.au/totalexec-views/2011/6/20/fight-the-good-fight-online-by-geoffrey-maslen.html" target="_blank" style="font-size: 13px; color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p />  View dozens of technology articles <a href="http://www.totalexec.com.au/totalexec-views/tag/technology" target="_blank" style="font-size: 13px; color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p />  <hr style="font-size: 13px;" /> <a name="13184f2ac7d661c3_mctoc7"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 150%;">Total Executive Interviews and Reviews</span><p />  <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Kelly_Magowan.2.jpg" border="3" height="80" alt="" style="border-style: solid;" width="80" /><p />  <strong style="font-size: 13px;">What Executives are Thinking about Leadership</strong><p />  Kelly Magowan, CEO of Six Figures talks about how executives have been starting to protect People rather than protecting Profits <a href="http://www.totalexec.com.au/totalexec-views/2010/9/24/directors-report-what-executives-are-thinking-about-leadersh.html" target="_blank" style="font-size: 13px; color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p />  View dozens of interviews and reviews with leaders <a href="http://www.totalexec.com.au/totalexec-views/tag/interviews-and-reviews" target="_blank" style="font-size: 13px; color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><br /> <hr style="font-size: 13px;" /> <a name="13184f2ac7d661c3_mctoc8"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 150%;">Total Executive Exclusive Educational Benefits<span style="color: rgb(0, 0, 205);">*</span></span><br /> <strong style="font-size: 13px;">Total Executive members have access to exclusive benefits when studying, like those shown <a href="http://www.totalexec.com.au/open-universities/" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a></strong><p />  <strong style="font-size: 13px;"><a href="mailto:Grant@TotalExec.com.au?subject=Staff%20Benefits&amp;body=Please%20contact%20me%20about%20complimentary%20benefits%20for%20our%20staff.%0A%0AKind%20regards" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">Contact us</a></strong> to discuss exclusive benefits for your staff and direct family members<br /> <hr style="font-size: 13px;" /> <a name="13184f2ac7d661c3_mctoc9"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 150%;">Upcoming Events with Exclusive TE Member Benefits<span style="color: rgb(0, 0, 205);">*</span>...</span><br /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Tickets2010.jpg" border="3" height="160px" alt="" style="border-width: 3px; border-style: solid;" width="200px" /><p />  <strong style="font-size: 13px;">Your Total Executive membership entitles you to receive exclusive benefits when booking and attending conferences, events and forums.</strong><p />  <strong style="font-size: 13px;">To book any program below with Total Executive benefits simply reply to this email with your contact details...</strong> we arrange the rest for you.<p />  <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Social_Leadership_Australia_Logo200.png" border="0" height="112" alt="" width="200" /><br /> <strong style="font-size: 13px;">LEADERSHIP For the Real World</strong><br /> Complimentary Breakfast about the latest skills in leadership engagement for Total Executive Members available <a href="http://www.totalexec.com.au/totalexec-views/2011/7/27/leadership-for-the-real-world.html" target="_blank" style="font-size: 13px; color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p />  <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Wilson_Learning150.jpg" border="0" height="26" alt="" width="150" /><p />  <strong style="font-size: 13px;">Relationships are built through Communication</strong><br /> Each of us have a distinct method of communication<br /> Book with exclusive Total Executive benefits <a href="http://www.totalexec.com.au/totalexec-views/2011/6/23/relationships-are-built-through-communication.html" target="_blank" style="font-size: 13px; color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p />  <strong style="font-size: 13px;">View the full programme calendar <a href="http://www.totalexec.com.au/calendar/" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a></strong> <hr style="font-size: 13px;" /> <strong style="font-size: 13px;">To have your event promoted <a href="mailto:Grant@TotalExec.com.au?subject=Promoting%20Events&amp;body=Hello%20Grant%0A%0APlease%20contact%20us%20about%20promotion%20of%20our%20events%20to%20the%20Total%20Executive%20extended%20network.%0A%0AMy%20contact%20details%20are%20below.%0A%0AKind%20regards%0A" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">Contact Us</a></strong><br /> <hr style="font-size: 13px;" /> <a name="13184f2ac7d661c3_mctoc10"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 150%;">Have you Trained your Brain Lately?</span><br /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/2051224366_81f9730550_m.jpg" border="3" height="221" alt="" style="border-style: solid;" width="240" /><p />  <strong style="font-size: 13px;">How is your Information Processing? Measure your Mind <a href="http://www.totalexec.com.au/totalexec-views/2010/8/31/brain-food-8-information-processing.html" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">Here</a></strong><p />  View many more Brain Training Exercises <strong style="font-size: 13px;"><a href="http://www.totalexec.com.au/totalexec-views/tag/brain-food" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a></strong><br /> <hr style="font-size: 13px;" /> <a name="13184f2ac7d661c3_mctoc11"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 150%;">Register Now<span style="color: rgb(0, 0, 205);">*</span></span><br /> <strong style="font-size: 13px;">Your peers and colleagues can currently register for complimentary 2011/2012 Total Executive membership <a href="http://www.totalexec.com.au/membership-benefits/" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a></strong> <strong style="font-size: 13px;"><span style="color: rgb(255, 0, 0);">saving $495:00</span></strong><p />  <hr style="font-size: 13px;" /> <a name="13184f2ac7d661c3_mctoc12"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 150%;">Search by Subject</span><br /> <strong style="font-size: 13px;">Search the Total Executive Knowledge Bank by key subjects we cover <a href="http://www.totalexec.com.au/search-total-exec-by-subject/" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a></strong> </td> </tr> <tr> <td align="left" valign="top" style="background-color: rgb(204, 204, 204); border-top: 0px none rgb(255, 255, 255); padding: 20px;"> <div style="font-size: 10px; color: rgb(51, 51, 51); line-height: 100%; font-family: Verdana;"><div style="text-align: center;"> 	<span style="font-family: Trebuchet MS;"><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/totalexcutive_noslogan_logo150.jpg" border="1" height="32" alt="" style="border-style: solid;" width="150" /><br /> 	You are receiving this membership newsletter because you have previously been a client when we have introduced you to publishers, coaching organisations and other companies providing services supporting executives and their staff. Or, you have been in communication with one of our team and confirmed that you would be interested in learning more about Leadership, Sustainability, Responsibility, Technology and/or Communication via our newsletter. If you believe you have received this email incorrectly, you may select to unsubscribe using the link below<br /></span><div style="font-family: Trebuchet MS;"> 	<br /> 	Email: <a href="mailto:Grant@TotalExec.com.au?subject=Please%20contact%20me%20regarding..." target="_blank" style="color: rgb(128, 0, 0); text-decoration: underline; font-weight: normal;"><a href="mailto:Info@TotalEXEC.com.au">Info@TotalEXEC.com.au</a></a>  Phone: +61 (0) 408 844 009<br /> 	<div><div>Total Executive</div><div><div>Suite 102</div><div>370 Kingsway</div><span>Sydney</span></div>, <span>NSW</span> <span>2229</span></div> <br /><a href="http://totalexec.us1.list-manage1.com/vcard?u=f41e43969ffbb091706cb54aa&amp;id=911f227477" target="_blank">Add us to your address book</a></div><br /> 	Copyright </div> <div style="text-align: center;"> 	 	<span style="font-family: Trebuchet MS;"><span style="font-size: 12pt;">©</span> 2011 Total Executive All rights reserved.<p /> 	 	</span><a href="http://us1.forward-to-friend.com/forward?u=f41e43969ffbb091706cb54aa&amp;id=b8980fa60e&amp;e=[UNIQID]" target="_blank" style="color: rgb(128, 0, 0); text-decoration: underline; font-weight: normal;"><span style="font-family: Trebuchet MS;">Forward</span></a><span style="font-family: Trebuchet MS;"> this email to a friend<br /> 	</span><a href="http://http//TotalExec.us1.list-manage.com/profile?u=f41e43969ffbb091706cb54aa&amp;id=911f227477&amp;e=[UNIQID]" target="_blank" style="color: rgb(128, 0, 0); text-decoration: underline; font-weight: normal;"><span style="font-family: Trebuchet MS;">Update your profile</span></a></div> </div></td></tr></table> 
	
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        <posterous:profileUrl>http://posterous.com/users/37qMMtfhGbQZ</posterous:profileUrl>
        <posterous:firstName>Total</posterous:firstName>
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      <pubDate>Thu, 14 Jul 2011 03:16:13 -0700</pubDate>
      <title>Leadership for the Real World – Your Personal Invitation to a Complimentary Information Session</title>
      <link>http://grantcrossley.posterous.com/leadership-for-the-real-world-your-personal-i</link>
      <guid>http://grantcrossley.posterous.com/leadership-for-the-real-world-your-personal-i</guid>
      <description>
        <![CDATA[<p>
	<div marginheight="0" marginwidth="0" style="background-color: #ffffff;"><table style="background-color: #ffffff;" width="100%"><tr><td align="center" valign="top"> <table style="border: 0px none #000000; margin-top: 10px;" width="600"> <tr><td> <table width="600"> <tr> <td align="right" style="background-color: #ffffff; border-top: 0px none #000000; text-align: center; padding: 0px;"><p /></td></tr><tr><td style="background-color: #ffffff; border-top: 0px none #333333; padding: 0px;"><div style="color: #333333; font-size: 30px; font-family: Verdana; font-weight: normal; text-align: left;"> <div style="text-align: center;"><a href="http://TotalExec.us1.list-manage.com/track/click?u=f41e43969ffbb091706cb54aa&amp;id=115122e378&amp;e=4c457e28df" target="_blank" style="color: #000000; text-decoration: underline; font-weight: normal;"><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/totalexcutive_logo550.jpg" border="0" height="116" alt="Total Executive Exclusive Membership Options" width="550" style="margin: 0; padding: 0;" /></a></div> </div></td> </tr> </table> <table width="600"> <tr> <td align="left" valign="top" style="font-size: 12px; color: #333333; line-height: 150%; font-family: Verdana; background-color: #FFFFFF; padding: 20px;"><p style="margin-bottom: 1em; margin-top: 0em;"> 	<span style="font-size: small;"><span><strong style="font-size: 20px;">Hello </strong></span></span><p /> 	 	<span style="font-size: 13px;"><strong style="font-size: 20px;">Total Executive occasionally have exclusive invitations to unique leadership workshops, forums and events...<p /> 	 	The complimentary information sessions and networking breakfasts described below are hosted by Social Leadership Australia - created for leaders who are looking for new methods to work beyond the limitations of formal authority and create lasting solutions to entrenched problems...<p /> 	 	If you or your colleagues in Queensland Australia would like to attend, please have them <a href="mailto:Grant@TotalExec.com.au" target="_blank">contact us</a> and we will look after the rest.<p /> 	 	Look forward to seeing you there.<p /> 	 	Kind regards<br /> 	Grant</strong></span></p> <hr /> <p style="margin-bottom: 1em; margin-top: 0em;"> 	<a href="http://TotalExec.us1.list-manage.com/track/click?u=f41e43969ffbb091706cb54aa&amp;id=55fffea083&amp;e=4c457e28df" target="_blank" style="color: #000000; text-decoration: underline; font-weight: normal;"><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Social_Leadership_Australia_Logo200.png" border="0" height="112px" alt="" width="200px" /></a><p /> 	 	Why would you send your best people into a public housing estate … or a remote Aboriginal community … or a prison to learn about leadership? That’s what we did with more than 200 leaders from Government, NGOs and Top 500 companies in 2010 alone. And this is the sort of thing they had to say about it:<p /> 	 	“Extraordinary …a once in a lifetime experience … the most challenging and most valuable development experience I’ve had in my career.”<br /> 	<strong>—Simon Terry,  General Manager, NAB</strong><br /> 	“Without a doubt the best post-graduate program that I’ve ever attended. I got enormous value out of my MBA but this was much deeper learning.” <br /> 	<strong>—Rod Douglas, CEO, SuccesSystems</strong><p /> 	 	I’m writing to invite you to come along to one of our forthcoming information sessions about the Queensland Leadership program and discover how Social Leadership Australia’s unique approach to learning is delivering some of the most powerful leadership development programs in Australia.<p /> 	 	Queensland Leadership is our flagship leadership development program in Queensland. Each year it brings together a cohort of up to thirty high-talent, big-thinking individuals from across the business, government and not-for-profit sectors to learn what it means to exercise real leadership—leadership that works beyond the limitations of formal authority, leadership that helps create new, lasting solutions to entrenched problems.<p /> 	 	If you are working with increasing complexity and change; if the toughest issue you face is actually beyond your four walls; if the projects you are driving require cultural shifts or changes to values and behavioural norms, then this may be one of the best professional development opportunities you have come across.<p /> 	 	At the heart of Queensland Leadership is the Adaptive Leadership model developed by Ronald Heifetz and his colleagues at the Harvard Kennedy School of Government. <p /> 	 	Having worked almost exclusively with this model in all our programs since 2002, we at Social Leadership Australia are some of Australia’s foremost Adaptive Leadership practitioners. But we take this model to a new level by bringing the learning into the community, because we believe leaders need to see the real world, not the inside of a classroom.<p /> 	 	A comprehensive information booklet about Queensland Leadership is available on our website: <a href="http://TotalExec.us1.list-manage.com/track/click?u=f41e43969ffbb091706cb54aa&amp;id=845c305e43&amp;e=4c457e28df" target="_blank" style="color: #000000; text-decoration: underline; font-weight: normal;">www.benevolent.org.au/leadership</a><br /> 	<strong>Join us for a complimentary breakfast on one of these two dates:</strong><p /> 	 	<strong>Thursday,</strong> 28th July 7:30am to 9:00am<br /> 	The Benevolent Society, 9 Wilson Street, West End, Queensland<p /> 	 	<strong>OR</strong><p /> 	 	<strong>Thursday,</strong> 11 August 7.30am to 9.00am<br /> 	The Benevolent Society, 9 Wilson Street, West End, Queensland<p /> 	 	Contact Social Leadership Australia to discuss further and book:<br /> 	<a href="mailto:amandam@bensoc.org.au" target="_blank" style="color: #000000; text-decoration: underline; font-weight: normal;">amandam@bensoc.org.au</a> or 07 3170 4618<p /> 	 	Yours sincerely,<br /> 	<strong>Robbie Macpherson<br /> 	Head, Social Leadership Australia</strong><p /> 	 	</p> <hr /> <span style="color: rgb(0, 0, 128);"><span style="font-size: 13px;"><span style="font-size: larger;"><strong style="font-size: 20px;">Limited Bookings Available...</strong></span></span></span> <p style="color: rgb(24, 24, 24); margin: 0px 0px 1em;"> 	 </p> <p style="margin-bottom: 1em; margin-top: 0em;"> 	<strong><span style="font-size: 13px;">To book or invite one of your senior staff or colleagues in Queensland - simply reply to this email with your preference of breakfast session, OR Email Social Leadership Australia <a href="mailto:amandam@bensoc.org.au?subject=SLA%20Breakfast%20Session&amp;body=Hello%20Amanda%0A%0AI%20am%20interested%20in%20attending%20the%20complimentary%20SLA%20Breakfast%20Session.%0A%0AMy%20contact%20details%20are%20below.%0A%0AKind%20regards%0A" target="_blank" style="color: #000000; text-decoration: underline; font-weight: normal;">HERE</a><p /> 	 	To discuss involvement in future Total Executive programs please <a href="mailto:Grant@TotalExec.com.au?subject=Please%20contact%20me%20regarding%20future%20programs&amp;body=Dear%20Grant%0A%0APlease%20contact%20me%20about%20future%20programs%20represented%20by%20Total%20Executive.%0A%0AKind%20regards" target="_blank" style="color: #000000; text-decoration: underline; font-weight: normal;">Contact Us</a></span></strong></p> </td> </tr> <tr> <td align="left" valign="top" style="background-color: #cccccc; padding: 20px;"> <div style="font-size: 10px; color: rgb(51, 51, 51); line-height: 100%;"><div style="text-align: center;"> 	<img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/TotalEXECUTIVE_logo.1.jpg" border="0" height="19" alt="" width="150" /><p /> 	Email: <a href="mailto:Grant@TotalExec.com.au?subject=Please%20contact%20me%20regarding..." target="_blank" style="font-family: Trebuchet MS; color: rgb(128, 0, 0); text-decoration: underline; font-weight: normal;"><a href="mailto:Info@TotalEXEC.com.au">Info@TotalEXEC.com.au</a></a>  Phone: +61 (0) 408 844 009<br /> 	<div style="font-family: Trebuchet MS;"><span>Total Executive</span><div><div>Suite 102</div><div>370 Kingsway</div><span>Sydney</span>, <span>NSW</span> <span>2229</span></div><br /></div> 	Copyright </div> <div style="font-family: Verdana; text-align: center;"> 	 	<span style="font-family: Trebuchet MS;"><span style="font-size: 12pt;">©</span> 2011 Total Executive All rights reserved.<p /> 	 	</span><a href="http://us1.forward-to-friend.com/forward?u=f41e43969ffbb091706cb54aa&amp;id=96dc03403e&amp;e=4c457e28df" target="_blank" style="color: #800000; text-decoration: underline; font-weight: normal;"><span style="font-family: Trebuchet MS;">Forward</span></a><span style="font-family: Trebuchet MS;"> this email to a friend<br /> 	</span><a href="http://TotalExec.us1.list-manage.com/profile?u=f41e43969ffbb091706cb54aa&amp;id=911f227477&amp;e=4c457e28df" target="_blank" style="color: #800000; text-decoration: underline; font-weight: normal;"><span style="font-family: Trebuchet MS;">Update your profile</span></a></div> </div> </td> </tr> </table> </td></tr></table> </td> </tr> </table> <span style="padding: 0px;"></span> <img src="http://TotalExec.us1.list-manage.com/track/open.php?u=f41e43969ffbb091706cb54aa&amp;id=96dc03403e&amp;e=4c457e28df" height="1" width="1" /></div> 
	
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      <pubDate>Sun, 03 Jul 2011 16:44:33 -0700</pubDate>
      <title>The 6C's of Leadership and Total Executive Newsletter</title>
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        <![CDATA[<p>
	<div style="font-family: arial, sans-serif; font-size: 13px;"><table width="600" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-top-color: rgb(0, 0, 0); border-right-color: rgb(0, 0, 0); border-bottom-color: rgb(0, 0, 0); border-left-color: rgb(0, 0, 0); margin-top: 10px;"> <tr><td style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family: arial, sans-serif;"><table width="600"><tr><td align="right" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family: arial, sans-serif; background-color: rgb(255, 255, 255); border-top-width: 0px; border-top-style: none; border-top-color: rgb(0, 0, 0); border-bottom-width: 0px; border-bottom-style: none; border-bottom-color: rgb(255, 255, 255); text-align: center; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> <div style="text-align: left; font-size: 12px; color: rgb(0, 0, 0); line-height: 12px; font-family: Verdana; text-decoration: none;"><b>View the latest Total Executive newsletter for June 2011 below with lot&#39;s of benefits for members...</b></div> <p /></td></tr><tr><td style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family: arial, sans-serif; background-color: rgb(255, 255, 255); border-top-width: 0px; border-top-style: none; border-top-color: rgb(51, 51, 51); border-bottom-width: 0px; border-bottom-style: none; border-bottom-color: rgb(255, 255, 255); padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> <div style="color: rgb(0, 0, 0); font-size: 30px; font-family: Verdana; font-weight: bold; text-align: center;"><div style="text-align: center;"><a href="http://totalexec.us1.list-manage.com/track/click?u=f41e43969ffbb091706cb54aa&amp;id=2369dc28d3&amp;e=4c457e28df" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;"><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/totalexcutive_logo550.jpg" border="0" height="116" alt="Total Executive Membership Newsletter" width="550" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;" /></a></div> </div></td></tr></table><table width="600"><tr><td align="left" valign="top" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family: Verdana; font-size: 13px; line-height: 13px; background-color: rgb(255, 255, 255); padding-top: 20px; padding-right: 20px; padding-bottom: 20px; padding-left: 20px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-top-color: rgb(255, 255, 255); border-right-color: rgb(255, 255, 255); border-bottom-color: rgb(255, 255, 255); border-left-color: rgb(255, 255, 255);"> <span style="color: rgb(0, 0, 0);"> <strong>Hello </strong><p />Welcome to our June 2011 Membership Newsletter with a variety of <strong>Exclusive Total Executive Member Benefits </strong>(highlighted below)</span></td></tr></table></td></tr></table></div><b>*For You</b><p /> <strong style="color: rgb(0, 0, 0);">Complete our survey on Improving Partner Connections <a href="http://totalexec.us1.list-manage.com/track/click?u=f41e43969ffbb091706cb54aa&amp;id=2f409a3225&amp;e=4c457e28df" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a></strong><p /> <hr style="color: rgb(0, 0, 0);" /><a name="130f25a14c5651fd_130de1dd8a797eae_mctoc1" style="color: rgb(0, 0, 204);"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 39px;">The 6 C&#39;s of Leadership</span><br /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Jon_Scriven.jpg" border="3" height="115" alt="" width="152" style="border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid;" /><p /> <span style="font-size: 20px; font-weight: bold; color: rgb(0, 0, 0); font-style: normal; font-family: Verdana;">The 6 C&#39;s of Leadership - Jon Scriven - Qantas Group Executive of People and Corporate Services</span><p /> Learn how to have good conversations and the five critical things to know about building high performance workplaces <a href="http://totalexec.us1.list-manage2.com/track/click?u=f41e43969ffbb091706cb54aa&amp;id=588435ef11&amp;e=4c457e28df" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p /> <hr style="color: rgb(0, 0, 0);" /><em style="color: rgb(0, 0, 0);"><strong>To discuss how our leading providers are improving engagement and direction - for executives and their staff - <a href="mailto:Grant@TotalExec.com.au?subject=Employee%20Engagement%20and%20Strategic%20Thinking&amp;body=Please%20contact%20me%20about%20organisations%20who%20specialise%20in%20improvement%20of%20engagement%20and%20strategy%0A%0AKind%20regards" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">Contact Us</a></strong></em><hr style="color: rgb(0, 0, 0);" /> <a name="130f25a14c5651fd_130de1dd8a797eae_mctoc2" style="color: rgb(0, 0, 204);"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 39px;"><span style="color: rgb(0, 0, 0);">Executive Survey</span><span style="color: rgb(0, 0, 205);">*</span></span><br /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Survey300.jpg" border="3" height="199" alt="" width="300" style="border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid;" /><p /> <strong style="color: rgb(0, 0, 0);">You can Help Enhance the Relationship between clients and providers - then view survey results</strong><p />Join the hundreds of executives who have helped provide a platform of engagement between clients and their providers globally <a href="http://totalexec.us1.list-manage.com/track/click?u=f41e43969ffbb091706cb54aa&amp;id=f45d57c96f&amp;e=4c457e28df" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p /> <hr style="color: rgb(0, 0, 0);" /><a name="130f25a14c5651fd_130de1dd8a797eae_mctoc3" style="color: rgb(0, 0, 204);"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 39px;">Leadership Articles</span><p /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/the_future300.jpg" border="3" height="240" alt="" width="300" style="border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid;" /><p /> <strong style="color: rgb(0, 0, 0);">Creating Individual Futures - A New Perspective on Career Management</strong><p />Charles Brass talks about how a new breed of consultant and counsellor has emerged in the recruitment field <a href="http://totalexec.us1.list-manage2.com/track/click?u=f41e43969ffbb091706cb54aa&amp;id=92a2ebcd4f&amp;e=4c457e28df" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p /> View dozens of recent leadership articles <a href="http://totalexec.us1.list-manage.com/track/click?u=f41e43969ffbb091706cb54aa&amp;id=093fb48f5f&amp;e=4c457e28df" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p /> <hr style="color: rgb(0, 0, 0);" /><a name="130f25a14c5651fd_130de1dd8a797eae_mctoc4" style="color: rgb(0, 0, 204);"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 39px;">New Home for Consultants<span style="color: rgb(0, 0, 205);">*</span></span><br /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Home300.jpg" border="3" height="225" alt="" width="300" style="border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid;" /><p /> <strong style="color: rgb(0, 0, 0);">Do you work SOHO? Consider a new complimentary service option...</strong><br />Consultants in Sydney now have access to offices where they can collaborate with fellow consultants, benefit from complimentary services and more...<br /> To discuss benefits available for Total Executive members further <a href="mailto:Grant@TotalExec.com.au?subject=Consultant%20Alliance&amp;body=Hello%20Grant%0A%0APlease%20contact%20me%20about%20the%20Consultant%20Alliance%0A%0AMy%20contact%20details%20are%20below%0A%0AKind%20regards" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">contact us</a><p /> <hr style="color: rgb(0, 0, 0);" /><a name="130f25a14c5651fd_130de1dd8a797eae_mctoc5" style="color: rgb(0, 0, 204);"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 39px;">Communication and Technology Articles</span><p /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/connected_brand300.jpg" border="3" height="300" alt="" width="300" style="border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid;" /><p /> <strong style="color: rgb(0, 0, 0);">Designing Connected Brands</strong><p />Is your brand connected with the customer? Learn more <a href="http://totalexec.us1.list-manage.com/track/click?u=f41e43969ffbb091706cb54aa&amp;id=93d0d238e7&amp;e=4c457e28df" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p /> View dozens of articles on communication <a href="http://totalexec.us1.list-manage1.com/track/click?u=f41e43969ffbb091706cb54aa&amp;id=190a7b0f3e&amp;e=4c457e28df" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><br /> <hr style="color: rgb(0, 0, 0);" /><br /><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/IT_Products300.jpg" border="3" height="385" alt="" width="300" style="border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid;" /><p /> <strong style="color: rgb(0, 0, 0);">IT is about creating new products, Not just Cutting Costs</strong><p />A global CIO study shows the web has enabled many businesses and corporates to develop new products and profit centres using IT as explained <a href="http://totalexec.us1.list-manage.com/track/click?u=f41e43969ffbb091706cb54aa&amp;id=7581e9485b&amp;e=4c457e28df" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p /> View dozens of technology articles <a href="http://totalexec.us1.list-manage.com/track/click?u=f41e43969ffbb091706cb54aa&amp;id=a2d9d38826&amp;e=4c457e28df" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p /> <hr style="color: rgb(0, 0, 0);" /><a name="130f25a14c5651fd_130de1dd8a797eae_mctoc6" style="color: rgb(0, 0, 204);"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 39px;">Total Executive Interviews and Reviews</span><p /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/graham_kraehe80.jpg" border="3" height="80" alt="" width="80" style="border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid;" /><p /> <strong style="color: rgb(0, 0, 0);">Is Policy our Roadmap?</strong><p />Graeme A Kraehe AO, chairman of Bluescope and Brambles talks about the carbon tax <a href="http://totalexec.us1.list-manage.com/track/click?u=f41e43969ffbb091706cb54aa&amp;id=3a653bbec8&amp;e=4c457e28df" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p /> View dozens of interviews and reviews with leaders <a href="http://totalexec.us1.list-manage.com/track/click?u=f41e43969ffbb091706cb54aa&amp;id=54bb8ecfdf&amp;e=4c457e28df" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><br /> <hr style="color: rgb(0, 0, 0);" /><a name="130f25a14c5651fd_130de1dd8a797eae_mctoc7" style="color: rgb(0, 0, 204);"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 39px;">Total Executive Exclusive Educational Benefits<span style="color: rgb(0, 0, 205);">*</span></span><br /> <strong style="color: rgb(0, 0, 0);">Total Executive members have access to exclusive benefits when studying, like those shown <a href="http://totalexec.us1.list-manage2.com/track/click?u=f41e43969ffbb091706cb54aa&amp;id=3522a39a66&amp;e=4c457e28df" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; 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      <pubDate>Tue, 31 May 2011 04:56:57 -0700</pubDate>
      <title>Why will Coaching improve your Competitive Advantage? A Leadership Perspective</title>
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	<p>Competitive advantage through people has always been a goal of modern leadership and becomes more critical as product and price differentiation narrow.  Traditionally, the role of creating more skilful and focused people has been given to HR and training.</p> <p>Research tells us that classroom training (whether it be real or virtual) is only appropriate for 15% of development needs  (Rummler 1995).  Not only does this cause concern about the use and abuse of training events, it also raises the tantalising question of what is appropriate if training is not?</p> <p>The broad answer is workplace rather than classroom development.  To explore this more closely, the researchers seem to indicate that regular interaction, rather than one off events, leads to enhanced skills and increased performance.</p> <p><span><span><img src="http://www.totalexec.com.au/storage/Coaching%20and%20Training.jpg?__SQUARESPACE_CACHEVERSION=1268050199000" alt="" /></span></span></p> <p>The diagramme above has been created as a result of applying a range of performance improvement techniques to varying organisations over a 20-year period (<a href="http://www.prosell.com" target="_blank">www.prosell.com</a>).  It indicates that with a “clean sheet of paper” (i.e. no preconceptions or bad habits, as with new starters or new roles), people can more easily accept, in a training environment, that specific skills and approaches are correct and need to be mastered.</p> <p>With individuals that already have a perception of what is right and wrong and in some cases extremely entrenched opinions, a different approach needs to be used.  Not only do we need to explain why new skills are needed, we also need to sensitively reassure people that they and their (old) skills are not redundant, but need to be adapted and updated.  If we are attempting to change behaviour, as opposed to initiating it, coaching is shown to be a more effective tool.</p> <p>In order to develop further the rationale for this model and the positioning of coaching, we need to be familiar with the relationship between management intervention and performance/behaviour change.</p> <p>The US organisation Technikron conducted research into the level of intervention needed to drive behavioural change.  (Technikron work with performance measurement and feedback systems in contact centres.  The research was conducted in 1997.)</p> <p>They concluded that to change behaviour the manager needed to interact with the individual, on average, 2-3 times a week.  This raises serious concerns about the effectiveness of more traditional performance management tools, such as annual appraisal and performance reviews (<em>Appraisals – A Good Investment?</em>  Prosell Research, 1993).</p> <p>Whereas we accept that most good managers talk to their people more often than just at appraisal time, our experience tells us that this is not a series of regular interactions which are carefully planned to reinforce changes in behaviour and provide input (coaching), when needed.</p> <p>Coaching also has greater impact in terms of immediacy of resolution and as such, should be a primary development tool.</p> <h1>Danger of re-training<strong> </strong></h1> <p>There seems to be growing evidence that organisations accept that people will go through the same training (level and subject matter) at regular intervals (apart from compliance training).  This implies a number of unhealthy traits within the organisation:</p> <ul> <li>there is no consequence for not applying skills in the workplace; and</li> </ul> <p>Once this becomes accepted practice it also has an impact on the quality of training delivered.  If people are not measured in their application of what they have learnt, then the training does not need to ensure comprehension, let alone competence.</p> <p>The other major implication is centred on who is nominated for training in the first place.  Research suggests that the primary reason for training is performance discrepancy or skill weakness.  Those with skill weaknesses or areas for obvious development are not those who implement training well and willingly in the workplace.  There is clear evidence that, “those who need it most use it least” (Dettaman and Steinberg, 1993).</p> <p>Questions must therefore, be raised about both the economics of re-training and the validity of the practice.</p> <h1>The Skill Development model and its implications</h1> <p>The model opposite shows that individuals go through three stages when acquiring skills.  Typically, the first and last stages, those of awareness and application, are workplace activities and in the main, management responsibilities.</p> <p><span><span><img src="http://www.totalexec.com.au/storage/Acquisition%20of%20Competence.jpg?__SQUARESPACE_CACHEVERSION=1268050373965" alt="" /></span></span>The two figures on the left hand side of the model above illustrate important points.  The 35%-40% marks the point where people end up after training (on a competence scale of 1%–100%).  This means that the majority of the acquisition of competence takes place in the workplace.</p> <p>This is broadly accepted within the training fraternity.  Whereas training allows people to explore new ways of doing things and hopefully exposes them to “best practice”, it does not create experts.</p> <p>If expertise is acquired in the workplace and not the classroom, then we must accept that specific things need to happen in the workplace.  Primarily, people need to be coached and given feedback on their competence.</p> <p>Our 20 years experience tells us that, proportionately, the following time and effort needs to be expended to successfully take an individual through the skill development process:</p> <ul> <li>Awareness     25%</li> <li>Practice         35%</li> <li>Application     40%</li> </ul> <p>The second figure (5%-9%) is where the research tells us people end up if nothing is done in the application phase.  This is typically between unconscious incompetence and conscious incompetence.  This typically happens with 4 – 5 months.  This is a startling figure and perhaps explains why many people in business have a cynical view of the value of training.  It seems they are right.  Without specific application strategies, companies are wasting between 91 and 95 cents of every dollar they spend on training.</p> <h1>Practice and Feedback</h1> <p>It is commonly understood that people develop <strong>skills </strong>through one primary mechanism, practice and feedback.  Conventional training tends to be squeezed for time and it is inevitably the practice sessions that are sacrificed.  Too much content and not enough practice creates uncertainty in application, through issues of <strong>confidence and competence.  </strong>If a person cannot, through practice, feedback and practice again, achieve a point of competence (“I have practiced this to the point where I feel competent to do it in the workplace”), they have <strong>no</strong> confidence in applying skills.  The implications of this are that many people (over 75% in one study) actually avoid applying skills trained because they have no confidence that they will be effective.  Those organisations that use coaching as a development tool do not seem to face these issues.</p> <h1>Near and Far Learning</h1> <p>Noted behavioural scientists, Detterman and Steinberg, published a book in 1996 entitled <em>Transfer on Trial</em>.  The book focused on the issue of learning transfer (the measurable transfer of learning and skills from classroom to workplace).  Their research had concluded that 86% of training did not transfer effectively.  There were a variety of reasons for this – measurement, support, feedback (all key components of coaching).  They also spoke about the difference between near and far learning as a critical issue.</p> <p>Far learning means completing exercises which are broad, generic and explore our understanding of principles.  Detterman and Steinberg’s research concluded that people found it difficult to relate broad principles to specific work situations – and as a result did not apply skills effectively.</p> <p>Near learning produces significantly better results.  Near learning is practicing the specific skills needed, through customised and intelligently constructed exercises, so that the individual is practicing exactly what they are being asked to do in the workplace.  Coaching is the ultimate example of near learning – it says to the individual, “We are going to practice this until you feel you are doing it effectively and then evaluate as you do it live”.  As a result it is significantly more effective in ensuring learning transfer.</p> <h1>Performance Management and Coaching</h1> <p>Performance management practices (appraisal, review, goal setting, etc) all become uncomfortable, bureaucratic exercises if those responsible cannot add value and direction through coaching.  If neither party feels value is being added by the other, then both parties view the process as lacking in worth and tend to avoid it.</p> <p>This also is reflected in a more serious deficiency that is commonly observed in management practice.  If a manager cannot rectify a performance deficiency they seem to imply that this is not their responsibility but solely that of the individual.</p> <p>These situations end up with a management style of “I point out your weaknesses and you have to fix them”.  If one considers the fact that research tells us that the main reason people leave jobs is dissatisfaction with the way in which they are managed (Institute of Directors, UK survey, 2001), then managers’ inability to coach and develop may be having a much more serious impact.</p> <p>Conversely, a good coach does more than just coach.  In order for a coach to be effective they must have a reasonable grasp of:</p> <ul> <li>Performance management;</li> <li>Motivation;</li> <li>Counselling;</li> <li>Development and support;</li> <li>Evaluation and feedback;</li> <li>Performance measurement;</li> </ul> <p>Feedback also tells us that competent coaches add value to staff and have much better relationships with their people.  Creating a competent coach therefore, also creates competency in a number of essential areas.</p> <p>Edward Johnson, one of the founding members of the Johnson and Johnson empire, was famously quoted as saying, ‘Leadership is cause, all else is effect.’  Leaders of people must all be aware that it is their behaviour, not the training department, which determines whether your people will out-perform the competition.</p> <h3>References</h3> <p>Douglas Detterman and Robert Steinberg, <em>Transfer on Trial: Intelligence, Cognition and Instruction</em>, Ablex Publishing, 1993</p> <p>Geary Rummler and Alan Brache, <em>Improving Performance: How to Manage the White Space in the Organisation Chart</em>, 2<sup>nd</sup> ed, Jossey Bass, San Francisco, 1995.</p> <p><strong>Source:</strong></p> <h3><span style="font-size: 80%;">Peter Fullbrook, Founder, <a href="http://www.totalexec.com.au/prosell/" target="_blank">Prosell</a></span></h3><div><p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">Get the latest knowledge…</span></span><span style="font-family: Trebuchet MS; font-size: 19px;"> </span></p> <p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">Learn more about Leadership at <a href="http://www.totalexec.com.au/" target="_blank">www.TotalExec.com.au</a></span></span></p> <p><span style="font-size: 19px;">Source your leading providers in coaching and personal development.</span></p> <p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">For your complimentary Total Executive 2011 membership valued at $495:00 click <a href="http://www.totalexec.com.au/membership-benefits/" target="_blank">here</a></span></span></p> <p><span><b><span style="font-size: 8.0pt; font-family: Trebuchet MS; color: black;">Performance●Productivity●Profit</span></b></span></p></div>
	
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      <pubDate>Tue, 31 May 2011 04:33:56 -0700</pubDate>
      <title>Counting the Executive cost of e-mail</title>
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	<p><span><span><img src="http://www.totalexec.com.au/storage/Email%20Time%20Management.jpg?__SQUARESPACE_CACHEVERSION=1268049264998" alt="" style="" /></span></span></p> <p>When it comes to e-mail, there is not a lot of things that shock me anymore.  I have seen inboxes with 28,000 e-mails in them. I have seen people who send e-mails to themselves to remind themselves that they need to action an e-mail already in their inbox. I have seen people who have given up and just deleted the lot!  But in a recent workshop on e-mail management at one of the big four banks, a participant shared how his team had been involved in a project to reduce the size (and therefore cost) of their mailboxes.  All of the support and maintenance for these was outsourced, so the costs involved were very tangible.  In the end, by decreasing the size of 100 mailboxes in the team, they have created a saving of $20,000 to $30,000 per year!  Staggering!  Imagine that across the broader organisation of 22,000 mailboxes.</p> <p>That must be a drop in the ocean though, compared to the actual cost of e-mail in productivity terms.  Another recent conversation with a senior management team within a global financial institution uncovered the fact that these senior managers, who all wanted to spend more time with their people or working on strategic initiatives, were spending up to 5 hours per day just on e-mail.  They were drowning in a sea of CC’s, distribution lists and inbox noise.  And what about the cost of overfull and messy inboxes, the cost of searching for that critical but elusive e-mail you received last month, the cost of spending the first half-hour of the day deleting enough e-mail in response to the dreaded “Your mailbox is full” message.</p> <p>E-mails cost time, and not just the recipient’s time, but also the sender’s time.  If the e-mail is internal the organisation may pay twice, if it is not adding value!  My goodness, I thought that e-mail was meant to be making us more productive.  The good news is though, it still can.  Although e-mail volumes have shot up for most workers, and become a large contributor to long hours and stress, it is still a fantastic way to communicate, and get information from A to B (or B, C,D and E all at once).  The trick to making e-mail work for you, rather than you working for it, is in understanding its traps and applying a set of principles to managing it.</p> <p><strong>The common e-mail traps and how to avoid them</strong></p> <p>E-mail is a core part of modern work life, and whilst it has improved the speed and efficiency of communication enormously, it comes with baggage attached (excuse the pun).  The common e-mail traps that I encounter with workers across the board are:</p> <p><strong>Making e-mail # 1</strong> – E-mail has become our prime focus during the workday, and often outside of core work hours too.  We must remember that it is just a part of our role – a tube for getting information from one place to another.  It is not the main game, and not what we will be measured against come the end of the year.  We need to learn to make e-mail management a part of our day, to deal with it at regular intervals, and then to put it away to focus on our priorities and commitments. </p> <ul> <li>Turn off e-mail alerts and alarms, they are just distractions from other work</li> <li>Check e-mail at regular intervals, between 3 and 6 times per day</li> <li>Check handheld e-mail devices at appropriate times, but turn off when it is time to focus</li> </ul> <p> </p> <p><strong>Too many e-mails</strong> – 30, 50, 100 per day and counting.  I recently worked with two poor souls who were getting over 1000 e-mails per day! Ridiculous!  Many feel that they cannot control what is sent to them, but with some concerted effort and creativity you can slash the deluge to a more manageable flow.</p> <ul> <li>Get off unnecessary distribution lists and e-mail subscription lists</li> <li>Discuss your expectations with your team about when and what to CC you on</li> <li>Set up e-mail rules to automatically delete or move (file) informational e-mails</li> <li>Send less e-mails (you will receive less as a result)</li> </ul> <p><strong>Overfull Inboxes</strong> – Messy, overfull and back-logged inboxes cause stress, delays, confusion and rework.  Many workers use their Inbox as a to-do list, and the act of checking e-mail is often an advanced form of procrastination.  The inbox ends up as an unruly mix of stuff you have not looked at yet mixed in with existing e-mails that need action, or should be deleted or filed. For the truly in-control e-mail manager, the Inbox is a <em>delivery dock</em>.  And just like the delivery dock of a supermarket, it should be cleared, to zero, weekly, if not daily.</p> <ul> <li>Set up a simple filing system (1 – 10 folders) to keep necessary e-mail</li> </ul> <p><strong>Poorly written e-mail</strong> – One of the stresses associated with e-mail is the irrational feeling that we need to respond to every e-mail.  We know this is not true, but it feels that way sometimes.  But, even with the percentage that we do need to respond to, time can be saved by learning to compose e-mails in a clear, efficient manner.  The clearer your e-mail is to the reader, the more cut-through you will have, and the more likely they are to action your e-mail in a timely way.  Remember, your e-mail for them is probably just one of 100 that day.</p> <ul> <li>Write clear subject lines with impact – most people scan, so stand out from the crowd</li> <li>State any actions required and due dates in the first line or two of the e-mail</li> </ul> <p>In a world where time is money, and human resources account for the largest chunk of any organisations overheads, it seems a no-brainer to get better at managing the effect that e-mail has on our productivity.  Rather than organisations putting pressure on staff to work longer hours to get things done, why not focus on helping them make their core workday more productive.  The savings could be huge, and I promise you, everyone will be happier!</p> <p><strong>Source:</strong><strong><br />Dermot Crowley - Founder<br /><a href="http://www.totalexec.com.au/adapt/" target="_blank">Adapt Training</a></strong></p><p></p><p><span class="apple-style-span"><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">Get the latest knowledge…</span></span></p> <p><span class="apple-style-span"><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">Source the leaders in executive mentoring and training</span></span></p><p><span class="apple-style-span"><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">Learn more about Leadership at <a href="http://www.totalexec.com.au/">www.TotalExec.com.au</a></span></span></p> <p><span class="apple-style-span"><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">For your complimentary Total Executive 2011 membership valued at $495:00 click <a href="http://www.totalexec.com.au/membership-benefits/">here</a></span></span></p> <p><span class="apple-style-span"><b style=""><span style="font-size: 8.0pt; font-family: Trebuchet MS; color: black;">Performance●Productivity●Profit</span></b></span></p>
	
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      <pubDate>Tue, 31 May 2011 04:20:03 -0700</pubDate>
      <title>Redesigning our future - An Opportunity for Global Action in Redesign</title>
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	<div>How to Redesign the world...</div><p /><object height="300" width="500"><param name="movie" value="http://www.youtube.com/v/pFO1pvKSR9U&hl=en_US&fs=1&" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed allowfullscreen="true" src="http://www.youtube.com/v/pFO1pvKSR9U&hl=en_US&fs=1&" allowscriptaccess="always" type="application/x-shockwave-flash" height="300" width="500"></embed>&lt;/object> <p /><div><p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">Get the latest knowledge…</span></span></p> <p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">Learn more about Responsible Leadership at <a href="http://www.totalexec.com.au/" target="_blank">www.TotalExec.com.au</a></span></span></p> <p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">For your complimentary Total Executive 2011 membership valued at $495:00 click <a href="http://www.totalexec.com.au/membership-benefits/" target="_blank">here</a></span></span></p> <p><span><b><span style="font-size: 8.0pt; font-family: Trebuchet MS; color: black;">Performance●Productivity●Profit</span></b></span></p></div></object> 
	
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    <enclosure url="http://www.youtube.com/v/pFO1pvKSR9U&amp;hl=en_US&amp;fs=1&amp;" length="1111" type="application/x-shockwave-flash" /><media:content url="http://www.youtube.com/v/pFO1pvKSR9U&amp;hl=en_US&amp;fs=1&amp;" fileSize="1111" type="application/x-shockwave-flash" /><itunes:explicit>no</itunes:explicit><itunes:subtitle> How to Redesign the world... &amp;lt;/object Get the latest knowledge… Learn more about Responsible Leadership at www.TotalExec.com.au For your complimentary Total Executive 2011 membership valued at $495:00 click here Performance●Productivity●Profit Permali</itunes:subtitle><itunes:summary> How to Redesign the world... &amp;lt;/object Get the latest knowledge… Learn more about Responsible Leadership at www.TotalExec.com.au For your complimentary Total Executive 2011 membership valued at $495:00 click here Performance●Productivity●Profit Permalink | Leave a comment&amp;nbsp;&amp;nbsp;&amp;raquo; </itunes:summary></item>
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      <pubDate>Mon, 30 May 2011 16:27:24 -0700</pubDate>
      <title>How to Connect and Getting the most from your Total Executive membership</title>
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	<div style="font-family: arial, sans-serif; font-size: 13px;"><table width="600"><tr><td style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family: arial, sans-serif; background-color: rgb(255, 255, 255); border-top-width: 0px; border-top-style: none; border-top-color: rgb(51, 51, 51); border-bottom-width: 0px; border-bottom-style: none; border-bottom-color: rgb(255, 255, 255); padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> <div style="color: rgb(0, 0, 0); font-size: 30px; font-family: Verdana; font-weight: bold; text-align: center;"><div style="text-align: center;"><a href="http://www.totalexec.com.au/?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;"><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/totalexcutive_logo550.jpg" border="0" height="116" alt="Total Executive Membership Newsletter" width="550" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;" /></a></div> </div></td></tr></table><table width="600"><tr><td align="left" valign="top" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family: Verdana; font-size: 13px; color: rgb(0, 0, 0); line-height: 13px; background-color: rgb(255, 255, 255); padding-top: 20px; padding-right: 20px; padding-bottom: 20px; padding-left: 20px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-top-color: rgb(255, 255, 255); border-right-color: rgb(255, 255, 255); border-bottom-color: rgb(255, 255, 255); border-left-color: rgb(255, 255, 255);"> <strong>Hello </strong><p />Welcome to our May 2011 Membership Newsletter with a variety of <strong>Exclusive Total Executive Member Benefits </strong>(highlighted below)<strong><span style="color: rgb(0, 0, 205);">*</span></strong></td></tr></table></div> for You<p /> <strong>Complete our survey on the Sustainability of Business <a href="http://www.totalexec.com.au/sustainable-business-survey/?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a></strong><p /> <a name="130433971db04d63_130432f84033e5cd_mctoc1" style="color: rgb(42, 93, 176);"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 39px;">Total Executive Views</span><br /> Two recent articles on Total Executive Views:<p /><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Hope300.jpg" border="3" height="203" alt="" width="300" style="border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid;" /><p /> <span style="font-size: 20px; font-weight: bold; color: rgb(0, 0, 0); font-style: normal; font-family: Verdana;">Creating a New Normal - How do you Do it?</span><p />How individuals and organisations respond to life changing events will determine the outcomes they experience.<br /> How do you move forward from catastrophic events like those experienced in Queensland, Christchurch, Japan and many other countries this year?<br />Leaders of organisations can learn a lot from how successful response to devastation is conducted.<br /> <span style="font-style: italic;">Learn more</span> <a href="http://www.totalexec.com.au/totalexec-views/2011/5/20/creating-a-new-normal-how-do-you-do-it.html?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><br /> <hr /><em><strong>To discuss how our leading providers are improving engagement and direction - for executives and their staff - <a href="mailto:Grant@TotalExec.com.au?subject=Employee%20Engagement%20and%20Strategic%20Thinking&amp;body=Please%20contact%20me%20about%20organisations%20who%20specialise%20in%20improvement%20of%20engagement%20and%20strategy%0A%0AKind%20regards" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">Contact Us</a></strong></em><hr /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Innovation_for_Future_video300.jpg" border="3" height="189" alt="" width="300" style="border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid;" /><p /> <span style="font-size: 20px; font-weight: bold; color: rgb(0, 0, 0); font-style: normal; font-family: Verdana;"><strong>Scan the World for Strategic Advantage via Innovation</strong></span><p />Consider how to make your business authentically local as the global speed to innovate for future business growth is accelerating as explained in <em>the video</em> <a href="http://www.totalexec.com.au/totalexec-views/2011/5/30/its-time-to-innovate-for-business-sustainability-for-your-fu.html?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><hr /> <em><strong>To communicate with companies who are Australian Leaders in the innovation field <a href="mailto:Grant@TotalExec.com.au?subject=Innovation&amp;body=Please%20contact%20me%20about%20companies%20who%20specialise%20in%3A%0A%0ACreativity%0ACommercialisation%20and%0AInnovation%0A%0AKind%20regards" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">Contact Us</a></strong></em><br /> <hr /><a name="130433971db04d63_130432f84033e5cd_mctoc2" style="color: rgb(42, 93, 176);"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 39px;">People Development Tips<span style="color: rgb(0, 0, 205);">*</span></span><br /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Exploding_Head150.jpg" border="3" height="150" alt="" width="150" style="border-top-style: solid; border-right-style: solid; border-bottom-style: solid; 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border-right-style: solid; border-bottom-style: solid; border-left-style: solid;" /><p /> <strong>Have you received the best deal for your communications and media spend?</strong><p />Learn how we can help you communicate with business decision makers in the Innovation Community <a href="http://www.totalexec.com.au/totalexec-views/2011/5/30/total-executive-help-you-contact-leading-business-decision-m.html?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p /> <hr /><strong>To discuss sponsorship and advertising options across digital, online, print publications and social networks </strong><strong>which communicate with executives</strong><strong>, Plus events and intimate executive gatherings <em><a href="mailto:Grant@TotalExec.com.au?subject=Advertising%20and%20Sponsorship%20options&amp;body=Hello%20Grant%0A%0APlease%20contact%20me%20about%20advertising%20and%20sponsorship%20options%20available%20through%20the%20extended%20Total%20Executive%20Network.%0A%0AMy%20contact%20details%20are%20below.%0A%0AKind%20regards" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">Contact Us</a></em></strong><br /> <hr /><a name="130433971db04d63_130432f84033e5cd_mctoc5" style="color: rgb(42, 93, 176);"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 39px;">Leadership Articles and Interviews</span><p /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Homophyly_people150.jpg" border="3" height="133" alt="" width="150" style="border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid;" /><p /> <strong>Is your business erring on the edge of HOMOPHYLY?</strong><p />How familiar are the people around you? Check out a common problem in leadership explained on video <a href="http://www.totalexec.com.au/totalexec-views/2011/5/23/what-is-homophyly-are-your-people-choices-heading-into-this.html?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p /> View dozens of recent leadership articles <a href="http://www.totalexec.com.au/totalexec-views/tag/leadership?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p /> <hr /><a name="130433971db04d63_130432f84033e5cd_mctoc6" style="color: rgb(42, 93, 176);"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 39px;">Sustainability Survey &amp; Response</span><br /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Climate_Change_Ad150.jpg" border="3" height="94" alt="" width="150" style="border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid;" /><p /> With all the Huff and Puff about Climate Change you may expect an article on whether celebrities should sell new government policies under this heading...<p /><span style="font-size: 18px;"><strong>NO</strong>:</span><p /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Sustainable_Business_Graphic150.jpg" border="3" height="150" alt="" width="150" style="border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid;" /><br /> Our sustainability survey is:<p /><strong>How Sustainable is your Business? - Complete the 1 minute survey <a href="http://www.totalexec.com.au/sustainable-business-survey/?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a></strong><br /> You can receive complimentary professional feedback from Total Executive vetted providers.<p /><hr /><a name="130433971db04d63_130432f84033e5cd_mctoc7" style="color: rgb(42, 93, 176);"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 39px;">Communication and Technology Articles</span><p /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/media_attention200.jpg" border="3" height="133" alt="" width="200" style="border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid;" /><br /> <strong>Is Someone Else Getting all your Media Attention?</strong><p />Are you taking advantage of all the millions of dollars of complimentary coverage available as explained <a href="http://www.totalexec.com.au/totalexec-views/2011/5/27/is-someone-else-getting-all-your-media-attention.html?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a>?<p /> View dozens of articles on communication <a href="http://www.totalexec.com.au/totalexec-views/tag/communication?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/ADD_Digitital.jpg" border="3" height="240" alt="" width="160" style="border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid;" /><br /> <strong>How Healthy is your Digital Consumption? Could you have ADHD?</strong><p />I came across this article and thought the media were making fun of people with disabilities.<br />Though, how does <a href="http://www.totalexec.com.au/totalexec-views/2011/5/30/which-add-suits-you-or-is-it-a-selective-hearing-vision-expe.html?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">this</a> relate to you?<p /> View dozens of technology articles <a href="http://www.totalexec.com.au/totalexec-views/tag/technology?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p /> <hr /><a name="130433971db04d63_130432f84033e5cd_mctoc8" style="color: rgb(42, 93, 176);"></a><span style="font-size: 26px; font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 39px;">Total Executive Interviews and Reviews</span><p /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/PeterChurch80.jpg" border="3" height="80" alt="" width="80" style="border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid;" /><br /> <strong>Keys to Successful Entrepreneurs in Eastern and Western Cultures</strong><br />It&#39;s time to forget the Brainstorm and start Facilitating Action as shown in the research study <a href="http://www.totalexec.com.au/totalexec-views/2010/9/3/directors-report-keys-to-successful-entrepreneurs-a-comparis.html?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Broni_Cooper80.jpg" border="3" height="80" alt="" width="80" style="border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid;" /><br /> <strong>Leadership begins with Good Communication and Trust</strong><br />Broni explains how communication needs to provide information on what you want to achieve across business <a href="http://www.totalexec.com.au/totalexec-views/2010/10/15/directors-report-responsible-leadership-begins-with-good-com.html?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p /> View dozens of interviews and reviews with leaders <a href="http://www.totalexec.com.au/totalexec-views/tag/interviews-and-reviews?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><br /> <hr /><a name="130433971db04d63_130432f84033e5cd_mctoc9" style="color: rgb(42, 93, 176);"></a><span style="font-size: 26px; 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font-weight: bold; color: rgb(0, 0, 0); font-family: Verdana; line-height: 39px;">Upcoming Events with Exclusive TE Member Benefits<span style="color: rgb(0, 0, 205);">*</span>...</span><br /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Tickets2010.jpg" border="3" height="160px" alt="" width="200px" style="border-top-width: 3px; border-right-width: 3px; border-bottom-width: 3px; border-left-width: 3px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid;" /><p /> <strong>Your Total Executive membership entitles you to receive exclusive benefits when booking and attending conferences, events and forums.</strong><p /><strong>To book any program below with Total Executive benefits simply reply to this email with your contact details...</strong> we arrange the rest for you.<p /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/COIGroup100.jpg" border="0" height="121" alt="" width="101" /><br /><strong>Understanding the Keys to Building a High Performance Workforce<br />Complimentary Breakfast</strong><br /> Join Jon Scriven - Group Executive People and Corporate Services of QANTAS for a complimentary breakfast thanks to COI Group and Total Executive<br />For details and to book with exclusive benefits click <a href="http://www.totalexec.com.au/totalexec-views/2011/5/17/complimentary-invitation-to-breakfast-with-jon-scriven-group.html?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); 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text-decoration: underline; font-weight: normal;">here</a><p /> <img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/AGA_Logo120.jpg" border="0" height="55" alt="" width="120" /><br /><strong>Meet Graeme Samuel - Chairman of the ACCC</strong><br />Enjoy a luncheon with Graeme and Total Executive benefits <a href="http://agagraemesamuel.eventbrite.com/?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">here</a><p /> <strong><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/hargraves_logo120.3.jpg" border="0" height="42" alt="" width="120" /><br />Hargraves have a variety of future events</strong><br />For details and to book with exclusive Total Executive benefits click on the links below...<p /> <strong>Hargraves Congress 2011</strong><br /><strong>Complimentary Event</strong> for TE Members - Brisbane - For Details and to book click<a href="http://hargravescongress2011brisbane.eventbrite.com/?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">Here</a><p /> <strong>Hargraves NPD Summit III</strong><br /><strong>Complimentary Event</strong> for TE Members - Sydney - For details and to Book click<a href="http://hargravesnpd111.eventbrite.com/?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">Here</a><p /> <strong>Hargraves Congress 2011</strong><br /><strong>Complimentary Event</strong> for TE Members - Sydney - For Details and to book click<a href="http://hargravescongress2011sydney.eventbrite.com/?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">Here</a><p /> <strong>Hargraves Congress 2011</strong><br /><strong>Complimentary Event</strong> for TE Members - Melbourne - For Details and to book click<a href="http://hargravescongress2011melbourne.eventbrite.com/?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">Here</a><p /> <strong>Getting Results Without Authority</strong><br />Melbourne - For details and to Book click <a href="http://hargravesgettingresultsmelb.eventbrite.com/?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">Here</a><p /> <strong>Hargraves Conference2012</strong><br />Melbourne - For details and to Book click <a href="http://hargravesconference2012.eventbrite.com/?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); text-decoration: underline; font-weight: normal;">Here</a><p /> <br /><strong>View the full programme calendar that we expand on <a href="http://www.totalexec.com.au/calendar/?utm_source=Total+Executive+List&amp;utm_campaign=005c759496-May_2011_Total_Executive_Newsletter5_31_2011&amp;utm_medium=email" target="_blank" style="color: rgb(0, 0, 255); 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      <pubDate>Thu, 26 May 2011 05:00:38 -0700</pubDate>
      <title>Quick 16 Question Quiz For Measuring Software Companies</title>
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	<p>T<span style="line-height: 21px; font-size: 0.9em;">he Dharmesh Test is a quick, simple set of yes/no questions to gauge the likelihood of long-term success of a SaaS (Software as a Service) company.  It is inspired by the highly popular “<a href="http://www.joelonsoftware.com/articles/fog0000000043.html" target="_blank" style="color: rgb(65, 65, 65);">Joel Test</a>” for measuring software development teams.  [Disclosure: I am an angel investor in Joel’s company <a href="http://stackoverflow.com/" title="Stack Overflow" target="_blank" style="color: rgb(65, 65, 65);">Stack Overflow</a>]</span></p> <p style="font-size: 0.9em; line-height: 21px;"><img src="http://onstartups.com/Portals/150/images/yesno.jpg" border="0" alt="OnStartups YesNo" style="border: 0px solid rgb(204, 204, 204); margin: 0px 0px 5px 15px; padding: 2px; float: right;" /></p> <p style="font-size: 0.9em; line-height: 21px;">Now, if you know me, and you know Joel, you know that I&#39;m no Joel.  He&#39;s smarter and is a better writer.  So, why did I have the audacity to write the &quot;Dharmesh Test&quot;?  Because I&#39;m passionate about SaaS companies and have spent the better part of the last 6 years <em>studying</em> them and learning from folks that <em>should</em> have written this article.  And, I&#39;ve taken what I&#39;ve learned and applied it to my own company, <a href="http://www.hubspot.com/" title="HubSpot" target="_blank" style="color: rgb(65, 65, 65);">HubSpot</a> -- which is doing very well and scores a respectable 13/16 on the test (yes, I&#39;ve got work to do).</p> <p style="font-size: 0.9em; line-height: 21px;">This is alpha Version 0.80 of this test.  Will be iterating on it based on community feedback.</p> <h2 style="font-size: 1.3em; margin: 15px 0px; padding: 0px; font-weight: normal; line-height: 27px; color: rgb(231, 66, 36); font-family: Georgia,Times New Roman,Times,serif;">The Dharmesh Test: 16 Questions For Better SaaS Companies</h2> <strong>1. Is there <em>exactly</em> one version of your software that services all users?</strong> <p style="font-size: 0.9em; line-height: 21px;">Or stated differently, have you resisted the temptation to have custom code for an individual customer or small group of customers?  Ideally, in steady state, the same master code-base would be servicing<em>all</em> customers.  Any customizations are done through application configuration or via APIs and plugins.  If you have different versions running temporarily to test new versions with a subset of customers, that’s fine.</p> <p style="font-size: 0.9em; line-height: 21px;"><strong>2. Do you have a free trial?</strong></p> <p style="font-size: 0.9em; line-height: 21px;">Not only does a free trial increase your likelihood of getting more customers, it often improves the simplicity of the product.  Many companies <em>can’t</em> have free trials because the product is just too complicated and requires too much human assistance to really “try” it. That&#39;s a bad thing.  Freemium (where you have a free version of your product that&#39;s feature-limited, not time-limited) counts too. </p> <p style="font-size: 0.9em; line-height: 21px;"><strong>3. Do you track key metrics like CAC, LTV and cancellation rate?</strong></p> <p style="font-size: 0.9em; line-height: 21px;">CAC = Customer Acquisition Cost. This is the total sales expense and marketing expense (salaries, programs, etc.) over a specific period (lets say a month) divided by the number of customers acquired in that month.</p> <p style="font-size: 0.9em; line-height: 21px;">Cancellation Rate / Churn Rate:  A percentage calculated as the number of customers that cancel in a month divided by the number of customer at the beginning of the month.</p> <p style="font-size: 0.9em; line-height: 21px;">LTV =  Lifetime Value of a customer.  Based on how long the average customer is expected to stay (a function of cancellation rate) and the average revenue.</p> <p style="font-size: 0.9em; line-height: 21px;">The reason these numbers are important is simple:  They are the key metrics that will help you drive a SaaS company.  It answers questions around how much capital you need, how much you should be investing in product, whether customers are generally happy (or not), etc.</p> <p style="font-size: 0.9em; line-height: 21px;">Example:  <a href="http://kissmetrics.com/" title="KissMetrics" target="_blank" style="color: rgb(65, 65, 65);">KissMetrics</a> gets this stuff (because that&#39;s what they do.  And, if you&#39;re not yet reading David Skok&#39;s <a href="http://forentrepreneurs.com/" title="For Entrepreneurs" target="_blank" style="color: rgb(65, 65, 65);">For Entrepreneurs</a> blog, you should be.  Brilliant material on this topic.</p> <p style="font-size: 0.9em; line-height: 21px;"><strong>4. Are your prices published on your website?</strong></p> <p style="font-size: 0.9em; line-height: 21px;">It is decidedly sub-optimal if people have to get a custom quote or talk to a human just to know what your price is.  Increasingly, the market values simplicity and transparency. If you’re not providing easy access to information, potential customers will go elsewhere.</p> <p style="font-size: 0.9em; line-height: 21px;"><strong>5. Can people start paying you (become a customer) without interacting with a human?</strong></p> <p style="font-size: 0.9em; line-height: 21px;">The way of the world is frictionless web sales.  There&#39;s nothing quite like the joy of having your revenues go up and 4:00 a.m. in the morning on a Saturday -- without anyone having to talk to anyone.</p> <p style="font-size: 0.9em; line-height: 21px;"><strong>6. Do you make more money from users that are getting more value?</strong></p> <p style="font-size: 0.9em; line-height: 21px;">Is there some “variable” component to your pricing?  Do you charge based on number of users, storage, frequency of use or some other metric?  If you have the ability to make <em>more revenue</em> from customers over time (without having to upsell them), that’s high margin business and very desirable.  By the way, the ideal state is when there are &quot;in product&quot; upgrade paths.  Customer reaches a certain limit and &quot;upgrades&quot; (starts paying you more) without you having to do anything.</p> <p style="font-size: 0.9em; line-height: 21px;"><strong>7. Does your application have a simple, clean API (Application Programming Interface)?</strong></p> <p style="font-size: 0.9em; line-height: 21px;">The web is not just about connecting static websites — it’s now about connecting applications.  Without an API, your application is an island.  It’s unlikely that you will be able to meet <em>all</em> the needs of your customers.  An API allows you to integrate with third-parties (and they to you) to deliver a more complete solution for the customer. These kinds of integrations are also great ways to spread the word about your product (the more people that integrate with you, the more reach you have).</p> <p style="font-size: 0.9em; line-height: 21px;"><strong>8. Can customers export their data out of your system?</strong></p> <p style="font-size: 0.9em; line-height: 21px;">To get more people to use/buy your product, you need to reduce not just the barrier to entry, but also the barrier to exit.  The <em>product</em> should be what keeps customers to stay with you — not data lock-in.  If you try to use data lock-in, fewer people will pick you in the first place.</p> <p style="font-size: 0.9em; line-height: 21px;"><strong>9. Can you deploy (and rollback) a new version of the software in one-step without downtime?</strong></p> <p style="font-size: 0.9em; line-height: 21px;">This is to measure the effectiveness of your technical operations and software release tooling. Companies that have easy ways to deploy/rollback software tend to have more confidence and release more often.  Companies that release often tend to do better than those that don&#39;t.</p> <p style="font-size: 0.9em; line-height: 21px;"><strong>10. Is there an online community where users can interact with your team <em>and</em> with other users?</strong></p> <p style="font-size: 0.9em; line-height: 21px;">Ideally<strong> </strong>, everyone in your company should be interacting with customers.  Especially developers.  And, customers should be able to talk about you (even if it&#39;s negative) online and interact with other customers.  [Note: I&#39;m not talking here about &quot;automatic&quot; online venues that form -- but something that <em>you</em> are actively fostering and encouraging]</p> <p style="font-size: 0.9em; line-height: 21px;"><strong>11. Do new developers commit code on their first day at work?</strong></p> <p style="font-size: 0.9em; line-height: 21px;">This is partly to measure how difficult your development environment is to setup and what controls you have in place.  If it takes 4 days for a developer to get their development environment setup, something&#39;s wrong.  If you’re too scared to have a rookie commit code to production, because it might bring the entire system down, something&#39;s wrong (you haven’t built a strong enough safety net yet).  It shouldn’t be that easy to break your system.  [Nod to <a href="http://startuplessonslearned.com/" title="Eric Ries" target="_blank" style="color: rgb(65, 65, 65);">Eric Ries</a> for this one].</p> <p style="font-size: 0.9em; line-height: 21px;">Example:  Cheezburger Network doesn&#39;t show new employees where the bathroom is <a href="http://www.scottporad.com/2010/11/01/cheezburger-network-doesnt-show-its-new-employees-the-bathroom-until-theyve-checked-in-code/" title="until they&#39;ve committed code" target="_blank" style="color: rgb(65, 65, 65);">until they&#39;ve committed code</a>.</p> <p style="font-size: 0.9em; line-height: 21px;"><strong>12. Do you release code to production at least once a month?</strong></p> <p style="font-size: 0.9em; line-height: 21px;">This is to check whether or not you’re agile.  The challenge these days is that <em>everyone </em>thinks they’re agile, so asking &quot;are you agile&quot; is ineffective.  The proof is in the pudding.  Real agile teams release code — frequently.  Everything else is secondary.</p> <p style="font-size: 0.9em; line-height: 21px;"><strong>13. Do you maintain a centralized backlog of new product ideas, bugs and issues?</strong></p> <p style="font-size: 0.9em; line-height: 21px;">Ideally, not only would you have a central database of ideas, but you&#39;d provide the ability for customers to submit ideas and <em>vote</em> on other people&#39;s ideas. </p> <p style="font-size: 0.9em; line-height: 21px;"><strong>14. Do you regularly run A/B (split) tests?</strong></p> <p style="font-size: 0.9em; line-height: 21px;">Great SaaS companies are great at testing and deciding with data.  You should be running regular tests (as in several times a month).  Example tests: Should we remove this feature (does anyone care?).  Should we increase our price to $75?  </p> <p style="font-size: 0.9em; line-height: 21px;">So, how did you do?  Given that this is &quot;alpha build 1&quot; of the test, what additional questions should I have included?  Are there any that you think aren&#39;t relevant that should be removed? </p> <p style="font-size: 0.9em; line-height: 21px;">Example: A company that does this really well is <a href="http://freshbooks.com/" title="FreshBooks" target="_blank" style="color: rgb(65, 65, 65);">FreshBooks</a>. If you run into Mike McDerment, ask him about how they built their product to facilitate testing.  (He probably won&#39;t tell you, but doesn&#39;t hurt to try).  I also think <a href="http://seomoz.org/" title="SEOmoz" target="_blank" style="color: rgb(65, 65, 65);">SEOmoz</a> (hi Rand!) does a great job at this.</p> <p style="font-size: 0.9em; line-height: 21px;"><strong>15. Do you invest in design and user experience?<br /></strong></p> <p style="font-size: 0.9em; line-height: 21px;">Customer expectations (even for B2B companies) are high on the web.  Having crappy design <em>might</em> be OK if you happen to have a product that people can&#39;t help but use -- but most of us are not in such forgiving circumstances.  Great design not only helps you attract customers, it helps you keep them -- and get referrals.  <em>Profitable</em> design is when you spend effort in design that is centered around your business objectives. </p> <p style="font-size: 0.9em; line-height: 21px;">Examples:  I like Campaign Monitor a lot.  Heck, even their <a href="http://www.campaignmonitor.com/api/" title="API documentation" target="_blank" style="color: rgb(65, 65, 65);">API documentation</a> site is beautiful.  But there are other examples.  There&#39;s the ever-popular <a href="http://37signals.com/" title="37signals" target="_blank" style="color: rgb(65, 65, 65);">37signals</a></p> <p style="font-size: 0.9em; line-height: 21px;"><strong>16. Does your company or product have a personality?</strong></p> <p style="font-size: 0.9em; line-height: 21px;">This is the squishiest of the questions -- but it&#39;s important.  Great software companies today have a personality and a <em>voice</em>.  They&#39;re distinctive and remarkable.  Whether it&#39;s through their blog, through the copywriting in the product (like error messages), or through in-person interactions, some companies just have personality.</p> <p style="font-size: 0.9em; line-height: 21px;">Examples: Take a look at <a href="http://wufoo.com/" title="Wufoo" target="_blank" style="color: rgb(65, 65, 65);">Wufoo</a> or <a href="http://zendesk.com/" title="ZenDesk" target="_blank" style="color: rgb(65, 65, 65);">ZenDesk</a> does.  Quirky?  Yes.  Effective?  Absolutely.</p> <p style="font-size: 0.9em; line-height: 21px;">----------</p> <p></p> <p>So, how did you do?  Any questions you think are unimportant and should have been left out?  Any you&#39;d add?</p> <p><a href="http://onstartups.com/tabid/3339/bid/33197/The-Dharmesh-Test-16-Questions-For-Better-SaaS-Companies.aspx" target="_blank">Source</a></p><p></p><p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">Get the latest knowledge…</span></span></p> <p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;"> </span></span></p> <p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">Learn more about Leadership at <a href="http://www.totalexec.com.au/" target="_blank">www.TotalExec.com.au</a></span></span></p> <p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;"> </span></span></p> <p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">For your complimentary Total Executive 2011 membership valued at $495:00 click <a href="http://www.totalexec.com.au/membership-benefits/" target="_blank">here</a></span></span></p> <p><span><b><span style="font-size: 8.0pt; font-family: Trebuchet MS; color: black;">Performance●Productivity●Profit</span></b></span></p>
	
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      <pubDate>Mon, 23 May 2011 19:34:09 -0700</pubDate>
      <title>Early consumer product winners in the developing world could score lasting gains</title>
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	<p>The developing world’s rapidly growing middle class, which includes about two billion people in a dozen emerging economies, spends $6.9 trillion a year. McKinsey research suggests that, during the next decade, their annual spending will rise to $20 trillion, a very big market indeed—twice current US consumption, in fact.</p> <p></p> <table border="0" width="100%">  <tr> <td align="center"><a href="http://www.mckinseyquarterly.com/links/40624" target="_blank"><img src="http://www.mckinseyquarterly.com/newsletters/image/ChartFocus_Sept10.jpg" border="0" height="358" alt="" width="550" /></a></td> </tr>  </table> <p><span style="font-family: Arial,Helvetica,sans-serif; font-size: x-small;"> </span></p><p>Such consumers will give early winners in the consumer product sector a chance to gain lasting advantages. Consider what happened in Europe and the United States at similar points in their development: in 17 product categories, McKinsey found that the 1925 US market leader remained the number-one or number-two player for the rest of the century. These companies include Kraft Foods (Nabisco), in biscuits; Del Monte, in canned fruit; and Wrigley, in chewing gum. To learn more, read “<a href="http://www.mckinseyquarterly.com/links/40624" target="_blank" style="color: rgb(0, 0, 0);">Capturing the world’s emerging middle class</a>” (July 2010).</p><p></p><p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">Get the latest knowledge…</span></span></p> <p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;"> </span></span></p> <p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">Learn more about Leadership in Marketing at <a href="http://www.totalexec.com.au/" target="_blank">www.TotalExec.com.au</a></span></span></p> <p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;"> </span></span></p> <p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">For your complimentary Total Executive 2011 membership valued at $495:00 click <a href="http://www.totalexec.com.au/membership-benefits/" target="_blank">here</a></span></span></p> <p><span><b><span style="font-size: 8.0pt; font-family: Trebuchet MS; color: black;">Performance●Productivity●Profit</span></b></span></p>
	
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      <pubDate>Mon, 23 May 2011 19:25:00 -0700</pubDate>
      <title>What's your Deal?</title>
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	<div class="gmail_quote">
<div style="margin-top: 0px; margin-right: 19px; margin-bottom: 10px; margin-left: 0px; padding-top: 0px; padding-right: 8px; padding-bottom: 0px; padding-left: 8px; float: left; border-top-style: solid; border-top-color: #70787c; border-width: 0px;">
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<div style="margin-top: 6px; margin-right: 0px; margin-bottom: 8px; margin-left: 0px; float: left; padding: 0px;"><img src="http://si.wsj.net/public/resources/images/PJ-AY366_DISCOU_G_20101214175010.jpg" border="0" height="369" alt="[DISCOUNT1]" style="border-width: 0px; float: none; margin: 0px auto;" width="553" /><cite style="font-style: normal; font-weight: normal; text-align: right; display: block; color: #666666; margin-top: 3px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;">Bryan Derballa for The Wall Street Journal</cite>
<p style="margin-top: 6px; margin-right: 0px; margin-bottom: 6px; margin-left: 0px; font-family: Arial, Helvetica, sans-serif; line-height: 1.2em; color: #333333; display: block; padding: 0px;">A Gap store's 'buy one get one' deal, or BOGO, offers 60% off a second item.</p>
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<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">&nbsp;</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">&nbsp;</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">&nbsp;</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">&nbsp;</p>
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<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">&nbsp;</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">&nbsp;</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">&nbsp;</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">&nbsp;</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">&nbsp;</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">&nbsp;</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">&nbsp;</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">&nbsp;</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">&nbsp;</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">Tick-tock, watch the clock, stores are telling holiday shoppers.</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">Looking to inject a sense of urgency into the holiday shopping drill this year, many major stores are running their own versions of the online "flash sale," cutting prices, in some cases for just a few hours at a time.</p>
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<div style="margin-top: 0px; margin-right: 0px; margin-bottom: 8px; margin-left: 0px; background-color: #000000; padding: 0px;"><a href="http://online.wsj.com/article/SB10001424052748704694004576019771942029048.html?mod=dist_smartbrief#" target="_blank" style="color: #093d72; text-decoration: none; display: block; padding: 14px 0px;"><img src="http://m.wsj.net/video/20101215/121510hubamshopping/121510hubamshopping_512x288.jpg" height="152" alt="" style="border-width: 0px; float: left; margin: 0px; padding: 0px;" width="272" /></a></div>
<p style="margin-top: 6px; margin-right: 0px; margin-bottom: 6px; margin-left: 0px; font-family: Arial, Helvetica, sans-serif; line-height: 1.2em; color: #333333; display: block; padding: 0px;">While many holiday consumers refuse to pay full price, retailers are trying to outdo one another by encouraging shoppers to spend more, but without giving away the store. Elizabeth Holmes discusses some of retailers' most popular discount tactics.</p>
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<a href="http://online.wsj.com/article/SB10001424052748704694004576019771942029048.html?mod=dist_smartbrief#" target="_blank" style="color: #093d72; text-decoration: none; display: block;"><img src="http://s.wsj.net/public/resources/images/OB-LI712_DISCOU_D_20101214175838.jpg" border="0" height="174" alt="" style="border-width: 0px; float: none; margin: 0px auto;" width="262" /></a></div>
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<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">Limited-time offers are just one item in the battery of sales events, "savings passes," buy-one-get-one-free offers and volume discounts that retailers are letting loose at the height of the December shopping season.</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">Companies want to outdo rivals and encourage shoppers to spend more than they might have otherwise, but without giving away the store. The stakes are high, with holiday sales contributing as much as 40% of annual revenue and 50% of annual profit.</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">With harried shoppers hard-pressed to do the math, retailers put a lot of psychology into their holiday prices. They decide which numbers will be most enticing, and whether "50% off" sounds better than "buy one get one" offers&mdash;known as "BOGO," in industry parlance.</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">Gap Inc., for example, offered 50% off everything in their stores until 10 am on the Friday after Thanksgiving. The next day, it was selling kids' clothing for flat prices of $5, $10, $15 and so on. That meant girls' tulle skirts, with a full price of $29.50, were available for $15 on Saturday&mdash;25 cents more than on Friday, when they cost $14.75.</p>
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<a style="display: block;"><img src="http://si.wsj.net/public/resources/images/PJ-AY367_DISCOU_D_20101214174922.jpg" border="0" height="174" alt="DISCOUNT2" style="border-width: 0px; float: none; margin: 0px auto;" width="262" /></a></div>
<cite style="font-style: normal; font-weight: normal; text-align: right; display: block; color: #666666; margin: 3px 0px 0px;">Bryan Derballa for The Wall Street Journal</cite>
<p style="margin-top: 6px; margin-right: 0px; margin-bottom: 6px; margin-left: 0px; font-family: Arial, Helvetica, sans-serif; line-height: 1.2em; color: #333333; display: block; padding: 0px;">At Macy's flagship Herald Square store, a percentage-off promotion&mdash;30% off plus an extra 20% off&mdash;doesn't add up to 50% off.</p>
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<img src="http://si.wsj.net/public/resources/images/PJ-AY367_DISCOU_G_20101214174922.jpg" border="0" height="369" alt="DISCOUNT2" style="border-width: 0px; float: none; margin: 0px auto;" width="553" /></div>
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<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">Similarly, at Gap's Old Navy division, jeans promoted in previous years at 50% off the full price of $29.50 were promoted this year at $15. "The lift in sales is significant," says Tom Wyatt, Old Navy president. "The customer can see [the price] from 20 to 30 feet away."</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">That was a switch for shoppers accustomed to buy-one-get-one-free deals and steep percentage discounts. In the past few days, Gap has been combining BOGO and percentage-off, with "buy-one-get-60%-off-the-second" offers throughout its stores. And late Tuesday, Gap announced on Facebook that from Dec. 15 through Dec. 20 it will take 30% off everything in stores plus a "bonus deal" each day.</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">A few major retailers have found ways to buck the discounting trend, making the most of signs that consumers may actually lift holiday spending this year following two years of thrift.&nbsp;<a href="http://online.wsj.com/public/quotes/main.html?type=djn&amp;symbol=SKS" target="_blank" style="color: #093d72; text-decoration: none;">Saks</a>Inc. is discounting cashmere sweaters and fall designer fashions for the holidays, but it also is running fewer sale days and offering fewer and smaller discounts, says Stephen Sadove, Saks chief executive. At&nbsp;<a href="http://online.wsj.com/public/quotes/main.html?type=djn&amp;symbol=AEO" target="_blank" style="color: #093d72; text-decoration: none;">American Eagle Outfitters</a>, men's flannel shirts are priced at $29.95, up from $24.95 last year, according to Wedbush Securities retail analyst Gabriella Santaniello&mdash;an example of a retailer trying to "go to certain areas, or categories, where they feel customers will pay" fuller prices, Ms. Santaniello said.</p>
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<a style="display: block;"><img src="http://si.wsj.net/public/resources/images/PJ-AY368_DISCOU_D_20101214174824.jpg" border="0" height="174" alt="DISCOUNT3" style="border-width: 0px; float: none; margin: 0px auto;" width="262" /></a></div>
<cite style="font-style: normal; font-weight: normal; text-align: right; display: block; color: #666666; margin: 3px 0px 0px;">Bryan Derballa for The Wall Street Journal</cite>
<p style="margin-top: 6px; margin-right: 0px; margin-bottom: 6px; margin-left: 0px; font-family: Arial, Helvetica, sans-serif; line-height: 1.2em; color: #333333; display: block; padding: 0px;">American Eagle Outfitters offers a flat price with a BOGO spin.</p>
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<img src="http://si.wsj.net/public/resources/images/PJ-AY368_DISCOU_G_20101214174824.jpg" border="0" height="369" alt="DISCOUNT3" style="border-width: 0px; float: none; margin: 0px auto;" width="553" /></div>
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<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">But in most of the mall, it's an all-out bargain war, with stores carpet-bombing shoppers with deals. On Monday, at Garden State Plaza in Paramus, N.J.,&nbsp;<a href="http://online.wsj.com/public/quotes/main.html?type=djn&amp;symbol=ARO" target="_blank" style="color: #093d72; text-decoration: none;">Aeropostale</a>&nbsp;Inc. was promoting discounts of up to 70% on its teen apparel.&nbsp;<a href="http://online.wsj.com/public/quotes/main.html?type=djn&amp;symbol=ANN" target="_blank" style="color: #093d72; text-decoration: none;">AnnTaylor Stores</a>&nbsp;Corp. has been offering 30% off all full-price merchandise in recent days, compared with an offer this time last year of 40% off one full-price item.</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">Retailers count on buyers' cognitive shortcuts to spur sales. A recent study showed that when shopping in a store, by catalog or by website, people are likely to spend more when they see high prices around them, on items completely unrelated to what they want to buy. And merely setting prices with the number nine at the end, whether it's $1.99 or $99.99, can make consumers feel they got a deal.</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">"People tend to be cognitive misers," says Jeff Galak, assistant professor of marketing at Carnegie Mellon University's Tepper School of Business. "You don't have time to process every single digit that comes your way. So you use the left digit of a price."</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">Flash sales&mdash;taking a page from members-only fashion websites like Gilt Groupe and ideeli, which surged in the recession&mdash;are one way stores limit pain. Last Saturday, starting at 6 a.m.,<a href="http://online.wsj.com/public/quotes/main.html?type=djn&amp;symbol=JCP" target="_blank" style="color: #093d72; text-decoration: none;">J.C. Penney</a>&nbsp;ran "7 hour steals" offering cotton bath towels for $3.69, reduced from $7.99, and 70% off gold and sterling silver jewelry. On Monday,&nbsp;<a href="http://online.wsj.com/public/quotes/main.html?type=djn&amp;symbol=GPS" target="_blank" style="color: #093d72; text-decoration: none;">Gap</a>&nbsp;Inc.'s Banana Republic stores were offering 40% off full-price sweaters from 11 a.m. to 2 p.m. local time. Meanwhile, teen retailer<a href="http://online.wsj.com/public/quotes/main.html?type=djn&amp;symbol=ANF" target="_blank" style="color: #093d72; text-decoration: none;">Abercrombie &amp; Fitch</a>&nbsp;gave online shoppers until 8 p.m. eastern time Tuesday to qualify for a $25 gift card by spending $100&mdash;an offer that the retailer last year was extending from Thanksgiving to Christmas.</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">Timing discounts to expire makes shoppers feel lucky, says Prof. Galak. "Exclusivity is really what drives it," he says. "People feel like they're getting a deal."</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">These kinds of sales are hard for stores to execute, with frequent price changes likely to confuse customers and require more manpower.&nbsp;<a href="http://online.wsj.com/public/quotes/main.html?type=djn&amp;symbol=KSS" target="_blank" style="color: #093d72; text-decoration: none;">Kohl's</a>&nbsp;Corp., which changes its promotional offers several times a week during the holidays, has installed all-electronic signs in 100 stores showing prices that are updated automatically through corporate headquarters. The intent is to let customers know exactly what they will pay without eating up a lot of employees' time, says Kohl's CEO Kevin Mansell. ("The response we've had from consumers is spectacular and the improvement it's given us, in terms of productivity on payroll, is dramatic," Mr. Mansell says.)</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">For consumers, though, evaluating deals isn't easy without a calculator. Shoppers at J.C. Penney last weekend qualified for a "JCP cash" coupon by spending more. Discounts of 20% were expressed as $10 off a $50 purchase, $15 off a $75 purchase, and $20 off a $100 purchase. With much of the store on sale, it would take a lot of purchases to hit the dollar marks.</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">In one Black Friday ad, Sears promoted wool coats priced at a flat $39.99, a radar detector at 50% off and a refrigerator with an impressive $1,300 off. The big number is eye-catching, says Frank Luby, a partner at Simon-Kucher &amp; Partners, a Cambridge, Mass., consulting firm. Retailers seek "bigger, more impactful, context-specific numbers," he says, even when the math works out the same.</p>
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<div style="margin-top: 6px; margin-right: 0px; margin-bottom: 8px; margin-left: 0px; float: left; padding: 0px;"><img src="http://si.wsj.net/public/resources/images/PJ-AY370_DISCOU_DV_20101214174546.jpg" border="0" height="262" alt="[DISCOUNTjp]" style="border-width: 0px; float: none; margin: 0px auto;" width="262" /><cite style="font-style: normal; font-weight: normal; text-align: right; display: block; color: #666666; margin: 3px 0px 0px;">F.Martin Ramin/The Wall Street Journal</cite>
<p style="margin-top: 6px; margin-right: 0px; margin-bottom: 6px; margin-left: 0px; font-family: Arial, Helvetica, sans-serif; line-height: 1.2em; color: #333333; display: block; padding: 0px;">So many ways to save? Retailers are bombarding shoppers with deals.</p>
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<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">Offers that encourage volume purchasing&mdash;whether it's two-for-the-price-of-one or discounts that escalate with money spent&mdash;play into consumers' determination to get the best bargain possible.&nbsp;<a href="http://online.wsj.com/public/quotes/main.html?type=djn&amp;symbol=M" target="_blank" style="color: #093d72; text-decoration: none;">Macy's</a>&nbsp;Inc. calls them "multiplier deals" and uses them only on sales-event days during the holidays, says Martine Reardon, executive vice president of marketing and advertising. "You don't want to overuse a good handle," she says. "The customer gets tired of that. The novelty wears off."</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">With these kinds of offers, retailers are saying, "I want to plant in your mind the idea of buying larger volume," says Sean Ryan, a partner at management-consulting firm A.T. Kearney. Percentage discounts may not have that effect.</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">There's something a touch absurd about holiday bargain hunting. Retailers love to promise "savings," even though they really want shoppers to spend more. Consumers, meanwhile, often buy more than they need to get the "savings," forgetting that the best way to save money is to walk out of the store.</p>
<p style="margin-top: 0px; margin-right: 8px; margin-bottom: 1em; margin-left: 8px; font-family: Arial, Helvetica, sans-serif; line-height: 1.5em; display: block; padding: 0px;">"Perhaps one of the most serious socially irresponsible things marketers do is discounts," says Robert Schindler, professor of marketing at Rutgers University-Camden's school of business. "Marketers are playing on our weakness, to our detriment."</p>
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<p><cite style="font-style: normal; font-weight: normal; font-size: 1.3em; margin-bottom: 1em; display: block; color: #333333; margin-left: 8px;">&mdash;Karen Talley contributed to this article</cite></p>
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      <pubDate>Mon, 23 May 2011 19:18:00 -0700</pubDate>
      <title>Responsible Leadership in Banking, an interview with Michael Ullmer - Deputy Group CEO, NAB</title>
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<div><span style="font-family: Arial;"><img src="http://www.totalexec.com.au/storage/Michael%20Ullmer.jpg?__SQUARESPACE_CACHEVERSION=1292828433370" alt="" /></span></div>
<p>Recently I had an interview with Michael Ullmer, Deputy CEO of NAB (National Australia Bank) who explains Responsible Leadership is first and foremost about doing the right thing.</p>
<p><span><span><img src="http://www.totalexec.com.au/storage/Piggy-Bank-Belted300.jpg?__SQUARESPACE_CACHEVERSION=1295522922282" alt="" /></span></span></p>
<p><a href="http://www.buyability.co.uk/wp-content/uploads/Piggy-Bank-Belted.jpg" target="_blank">Image Source</a></p>
<p>Sometimes in organisations people get bound up and make things too complicated. &nbsp;But if you sit down and discuss a particular challenge - forget about the policies and procedures - and ask if you were to solve this by just doing what you feel is right - what would you do?</p>
<p>It is interesting how framing it as simply as that often allows people to identify insightful ways of solving a problem that also meets the policy requirements, without being distracted by the minutiae.</p>
<p>Many large organisations struggle with such a simple notion. &nbsp;You could ask whether the banking industry would have the current public relations challenges if issues were viewed through the lens of 'doing the right thing'.</p>
<p>The second dimension of responsible leadership is that it drives long term sustainable growth in shareholder value - this is something I believe very strongly.</p>
<p>This is not an altruistic perspective - this is about doing what is in the best long term interests of shareholders.</p>
<p>So while responsible leadership may have altruistic components this alone is not sustainable from a business perspective.</p>
<p>Looking at the current situation in the banking industry, many have been turning a tin ear to the legitimate complaints from external constituencies. &nbsp;This may lead to a new regulatory overlay that can damage long-term value for shareholders. &nbsp;Whereas proactively 'doing the right thing' has the potential to get ahead of the curve, enchancing reputation, and thereby creating long term shareholder value.</p>
<p>For example, NAB, by removing unpopular fees like those on unauthorised overdrafts, has improved relationships with customers and increased engagement with our staff, leading to increased advocacy for our brand.</p>
<p>As a result, a year down the track, we &nbsp;have seen a very significant increase in net new account openings. &nbsp;There has also been a significant lift in the volume of mortgages we are writing.</p>
<p>We are doing the right thing by our staff, investing heavily in development of our leaders in a holistic way &ndash; as individuals and in context of what is relevant to us as an organisation.</p>
<p>One program has been &lsquo;The Leader Within&rsquo; run by Manfred Kets de Vries from INSEAD to see what motivated people as leaders and what their true beliefs are. &nbsp;This has had a profound impact on staff as they discovered what future they wanted from their roles.</p>
<p>This is about getting people to align their true inner feelings and drivers with the organisational objectives.</p>
<p>Two years ago we introduced the Enterprise Leaders Program for our top talent where we have assembled a faculty of professors from the leading business schools to build capacity to drive value at an enterprise level.</p>
<p>We have also worked with the Benevolent Society to introduce into our development programs elements addressing ethical leadership and engaging with the community.</p>
<p>This is about developing people, as individuals, through formal learning, mentoring, coaching and the like, and importantly working on specific projects that build capability.</p>
<p>We have graduates working on community projects supporting organisations such as the Cystic Fibrosis Foundation to address key strategic issues that develops their skills in complex problem solving, project management and teamwork. &nbsp;At the same time, the community organisations get access to skilled resources that help them take their organisation forward.</p>
<p>So to me, responsible leadership in a business context is about taking a long term view and recognising that doing the right thing by your customers, community and staff is key to delivering long term sustainable value for shareholders.</p>
<p>&nbsp;</p>
<p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">Get the latest knowledge&hellip;</span></span></p>
<p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">&nbsp;</span></span></p>
<p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">Learn more about Responsibility, Leadership and Community Engagement at <a href="http://www.totalexec.com.au/" target="_blank">www.TotalExec.com.au</a></span></span></p>
<p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">&nbsp;</span></span></p>
<p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">For your complimentary Total Executive 2011 membership valued at $495:00 click <a href="http://www.totalexec.com.au/membership-benefits/" target="_blank">here</a></span></span></p>
<p><span><strong><span style="font-size: 8.0pt; font-family: Trebuchet MS; color: black;">Performance●Productivity●Profit</span></strong></span></p>

	
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      <pubDate>Mon, 23 May 2011 03:34:00 -0700</pubDate>
      <title>Leadership, Finance, Women and Membership Organisations</title>
      <link>http://grantcrossley.posterous.com/leadership-finance-women-and-membership-organ</link>
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<p><span style="color: black;"><span><span><img src="http://www.totalexec.com.au/storage/Ha-Dieu%20Ford.jpg?__SQUARESPACE_CACHEVERSION=1292478939771" alt="" /></span></span></span></p>
<p><span style="color: black;"><span><span>&nbsp;</span></span>Last week I met up with Ha-Dieu Ford. Ha-Dieu is the Chair of Women in Finance in Victoria, a position she has taken on with a wealth of experience in the financial sector since completing initial financial studies in the 1990's.</span></p>
<p><span style="color: black;">Our discussion revolved around Ha-Dieu's thoughts about Responsible Leadership which is one of her core interests with being Effective in Business.</span></p>
<p><span style="color: black;">Ha-Dieu explained that Responsible Leadership is about focusing on a style of business across all sectors that incorporates:</span></p>
<ul>
<li style="color: black;">Communications</li>
<li style="color: black;">Outcomes</li>
<li style="color: black;">Results and</li>
<li style="color: black;">Feelings</li>
</ul>
<p><span style="color: black;">To start, leaders need to move away from blame and take personal responsibility for outcomes and mistakes. It important as leaders that you ask yours questions on how you are contributing to your own professional development, your team, your stakeholders, your industry and our organisation.</span></p>
<p><span style="color: black;">If we look at how this has worked with Ha-Dieu since commencing with Women in Finance, everything began with first understanding the business model and key proposition for their member base.</span></p>
<p><span style="color: black;">From perspective as their Chair, Ha-Dieu needed to ensure the organisation continued to deliver benefits to increase their participation and engagement with members through an effective framework. This framework began with creation of their vision. This vision commence with understanding why drove the industry to a platform like Women in Finance and a vision for the future of Women in Finance.</span></p>
<p><span style="color: black;">Developing their future vision also required looking back at what had worked and what had not worked during the bull markets prior to the GFC and how this knowledge could be incorporated into a new focus.&nbsp;<span>&nbsp;</span>2010 also brought about a refocus on quotas and diversity issues in the business world which greatly assisted the value of the work of Women in Finance and there was an increase focus organisations looking at Women in Finance as an external outsource solution/program to address the diversity criteria for organisations.&nbsp;<span>&nbsp;</span>This was a perfect opportunity for Ha-Dieu to review the field of sustainability for her organisation.</span></p>
<p><span style="color: black;">Stepping back from the value generation included considering 'Why would I join as a Member?' whether as a woman, man, business or corporate.</span></p>
<p><span style="color: black;">Underlying this whole thought process the key consideration of Responsible and Ethical Leadership was part of all key decisions.</span></p>
<p><span style="color: black;">For example, introducing new member benefits program to introduce a mentoring program for women was considered key to contributing to the professional development of women in the financial sector.&nbsp;</span></p>
<p><span style="color: black;">Another new member benefit initiative was the introduction of a public speaking club (using Toastmasters International program).&nbsp;This was seen as very important for facilitating networking &amp; professional development of members in their networks.<span>&nbsp;</span>&nbsp;Whilst the some of the key goals of the Women in Finance platform&rsquo;s was about professional development and professional networking for middle to senior management, men have been encouraged to participate in the member benefits program and represent 10% at various networking events and forums.</span></p>
<p><span style="color: black;">Even when looking at the mentoring program, the stakeholder who reported to receive the most benefits from the program was the men who participated as mentors.&nbsp;<span>&nbsp;</span>Ha-Dieu believes that to create change and a paradigm shift, it&rsquo;s important to engage and include men in the process.</span></p>
<p><span style="color: black;">When asked about the importance of a Sustainable Future:</span></p>
<p><span style="color: black;">Sustainability is an important part of being a responsible leader. Not just in the essence of being green. Sustainable future depends on leaders providing security for their organisation into the future. This was one of the lessons from the past where funds were poured into other areas like speakers rather than the most important areas - like programs to benefit members i.e. website and branding, mentoring, toastmasters public speaking.</span></p>
<p><span style="color: black;">As a responsible leader, Ha-Dieu believes any membership organisation should continue to look at ways to spend their money effectively and to continually increase member benefits, whilst identifying gaps and meeting the needs of their corporate members.</span></p>
<p><span style="color: black;">More leaders are looking for ways to invest time in contributing to networks through valuable communications that lead to collaborations and even sharing of IP. Thereby, the future of Women in Finance will look more about how to support their networks with business orientated events that invest in members needs - like mentoring - to complement valued speakers who now speak without requiring payment.</span></p>
<p><span style="color: black;">Returning back to what Ha-Dieu sees as the key attributes of a responsible leader, Ha-Dieu explains...</span></p>
<p><span style="color: black;">"It all starts with values... skills are secondary."&nbsp;&nbsp;<span>&nbsp;</span>Whilst experience is important, it&rsquo;s easier to acquire new skills but difficult to teach people values.</span></p>
<p><span style="color: black;">Ha-Dieu believed skills and experience are important as your need that to effectively execute strategy, management and marketing for the business.&nbsp;<span>&nbsp;</span>However supporting this is her values based approach to decision making and believes that this is important element building the organisation and aligning with the vision of the organisation and stakeholders.&nbsp;</span></p>
<p><span style="color: black;">Some of her core values include the following:</span></p>
<ul>
<li style="color: black;">Integrity</li>
<li style="color: black;">Accountability</li>
<li style="color: black;">Innovation and Marketplace differentiation</li>
<li style="color: black;">Gratitude - supporting those who support you</li>
</ul>
<p><span style="color: black;">Values based leadership incorporated into the abilities of responsible leaders enable the ability to contribute continuously to changing markets, whilst always the &ldquo;<em>How Questions</em>&rdquo;<span>&nbsp;</span><em>How</em><span>&nbsp;</span>can I add more value to the organisation, the members, the committee and the industry?&rdquo;&nbsp;<span>&nbsp;</span>Support and recognising all those who have contributed toward their future success and everyone they impact upon.</span></p>
<p><span style="color: black;">And that brings us to the final element that Ha-Dieu sees very important for a responsible leader - feelings.</span></p>
<p><span style="color: black;">As a Responsible Leader, if it feels right, you are likely to be on the right track. The whole concept of feelings is embedded in our psyche and communications. There are many terms that even become a little clich&eacute;d in our current society - like 'Gut Feeling' or 'Speaking from the Heart'.</span></p>
<p><span style="color: black;">The truth is our feelings guide us and responsible leaders are connected with values that help others before themselves. If it feels right as a responsible leader, continue what you are doing and adjust as required.</span></p>
<p>&nbsp;</p>
<p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">Get the latest knowledge&hellip;</span></span></p>
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<p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">Learn more about Responsible and Effective Leadership at <a href="http://www.totalexec.com.au/" target="_blank">www.TotalExec.com.au</a></span></span></p>
<p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">&nbsp;</span></span></p>
<p><span><span style="font-size: 14.0pt; font-family: Trebuchet MS; color: black;">For your complimentary Total Executive 2011 membership valued at $495:00 click <a href="http://www.totalexec.com.au/membership-benefits/" target="_blank">here</a></span></span></p>
<p><span><strong><span style="font-size: 8.0pt; font-family: Trebuchet MS; color: black;">Performance●Productivity●Profit</span></strong></span></p>

	
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      <pubDate>Sun, 01 May 2011 23:35:00 -0700</pubDate>
      <title>November Total Executive Marketing Newsletter</title>
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<div style="color: #000000; font-size: 30px; font-family: Verdana; font-weight: bold; text-align: center;">
<div style="text-align: center;"><a href="http://www.totalexec.com.au/" target="_blank" style="color: #0000ff; text-decoration: underline; font-weight: normal;"><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/totalexecmasthead.1.1.jpg" border="0" height="191" alt="Total Executive Membership Newsletter" style="margin: 0pt; padding: 0pt;" width="600" /></a></div>
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<td align="left" valign="top" style="margin: 0px; font-family: Verdana; font-size: 13px; color: #000000; line-height: 13px; background-color: #ffffff; padding: 20px; border: 0px none #ffffff;"><strong>Hello&nbsp;</strong><p />Welcome to our November 2010 monthly Newsletter with a variety of<span class="Apple-converted-space">&nbsp;</span><strong>Exclusive Total Executive Member Benefits for You</strong><p /><strong><span style="text-decoration: underline;">In This Edition</span>:</strong>
<ul>
<li style="margin-left: 15px;"><a href="http://us1.campaign-archive.com/?u=f41e43969ffbb091706cb54aa&amp;id=208b053d72#mctoc1" target="_blank" style="color: #2a5db0;">2011 Media and Sponsorship Options</a></li>
<li style="margin-left: 15px;"><a href="http://us1.campaign-archive.com/?u=f41e43969ffbb091706cb54aa&amp;id=208b053d72#mctoc2" target="_blank" style="color: #2a5db0;">2011 Communication Services</a></li>
<li style="margin-left: 15px;"><a href="http://us1.campaign-archive.com/?u=f41e43969ffbb091706cb54aa&amp;id=208b053d72#mctoc3" target="_blank" style="color: #2a5db0;">Positions Vacant - Ready for a Change?</a></li>
<li style="margin-left: 15px;"><a href="http://us1.campaign-archive.com/?u=f41e43969ffbb091706cb54aa&amp;id=208b053d72#mctoc4" target="_blank" style="color: #2a5db0;">Best Wishes for the Festive Season and Year Ahead</a></li>
</ul>
<br />
<hr />
<a name="12faedf2fd8b738b_mctoc1" style="color: #2a5db0;"></a><span style="font-size: 26px; font-weight: bold; color: #000000; font-family: Verdana; line-height: 39px;">2011 Media and Sponsorship Options</span><p /><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/V8_Racing200.jpg" border="3" height="120px" alt="" style="border-width: 3px; border-style: solid;" width="200px" /><p />Total Executive collaborate with exclusive media, communications and association networks to provide customised media and sponsorship services to enhance our clients communications.<p />Our Media and Sponsorship Services are customised for each client.<p />All providers we collaborate with are leaders in their field.<p />We consult with clients to determine how to best service their needs, then recommend service providers to service your requirements.<p />Media and Sponsorship Services provided by Total Executive include:<br />
<ul>
<li style="margin-left: 15px;"><strong>Digital Publications</strong></li>
<li style="margin-left: 15px;"><strong>Print Publications</strong></li>
<li style="margin-left: 15px;"><strong>Sports Sponsorships</strong></li>
<li style="margin-left: 15px;"><strong>Festivals and Events</strong></li>
<li style="margin-left: 15px;"><strong>and more</strong></li>
</ul>
<br />View the latest selection of Media options available with new media kits from Total Executive<span class="Apple-converted-space">&nbsp;</span><strong><a href="http://www.totalexec.com.au/total-executive-represents/" target="_blank" style="color: #0000ff; text-decoration: underline; font-weight: normal;">here</a></strong><p /><strong>We can help you<span class="Apple-converted-space">&nbsp;</span><em>CRASH</em><span class="Apple-converted-space">&nbsp;</span>into a<span class="Apple-converted-space">&nbsp;</span><span style="text-decoration: underline;">NEW</span><span class="Apple-converted-space">&nbsp;</span>MARKET.<p />To arrange an obligation free consultation<span class="Apple-converted-space">&nbsp;</span><a href="mailto:Grant@TotalExec.com.au?subject=Please%20contact%20me%20about%20Total%20Executive%20Media%20and%20Sponsorship%20Options&amp;body=Hello%20Grant%0A%0APlease%20have%20your%20team%20contact%20me%20about%20Media%20and%20Sponsorship%20options%20available%20with%20Total%20Executive%0A%0AThanks" target="_blank" style="color: #0000ff; text-decoration: underline; font-weight: normal;">Contact Us</a><p /></strong>
<hr />
<a name="12faedf2fd8b738b_mctoc2" style="color: #2a5db0;"></a><span style="font-size: 26px; font-weight: bold; color: #000000; font-family: Verdana; line-height: 39px;"><strong>2011 Communication Services</strong></span><p /><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Satellite200.jpg" border="3" height="147px" alt="" style="border-width: 3px; border-style: solid;" width="200px" /><p />Total Executive collaborate with award winning journalists, editors and copy writers to enhance our clients communications.<p />We also work together with advisors who specialise in digital communications and social media.<p />All providers we collaborate with are leaders in their field.<p />We consult with clients to determine how to best service their needs, then recommend service providers to service your requirements.<p /><strong>To arrange an obligation free consultation<span class="Apple-converted-space">&nbsp;</span><a href="mailto:Grant@TotalExec.com.au?subject=Total%20Executive%20Communications%20Options&amp;body=Hello%20Grant%0A%0APlease%20have%20your%20team%20contact%20me%20about%20Communications%20options%20available%20with%20Total%20Executive%0A%0AThanks" target="_blank" style="color: #0000ff; text-decoration: underline; font-weight: normal;">Contact Us</a></strong><p /><strong></strong><strong></strong>
<hr />
<a name="12faedf2fd8b738b_mctoc3" style="color: #2a5db0;"></a><span style="font-size: 26px; font-weight: bold; color: #000000; font-family: Verdana; line-height: 39px;">Positions Vacant - Ready for a Change?</span><p /><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Innovate_Image200.jpg" border="3" height="280px" alt="" style="border-width: 3px; border-style: solid;" width="200px" /><p /><strong>Are you ready for a change into 2011?</strong><p />Currently, Total Executive are looking for sales agents to represent the sponsorship and media options we have available.<p /><strong>To discuss further and receive a position description, please<span class="Apple-converted-space">&nbsp;</span><a href="mailto:Grant@TotalExec.com.au?subject=Please%20Contact%20Me%20about%20Media%20Sales%20Agency%20Positions%20you%20have%20available&amp;body=Dear%20Grant%0A%0APlease%20provide%20me%20with%20more%20information%20about%20positions%20you%20have%20available%20for%20media%20sales%20agencies.%0A%0AMy%20contact%20details%20are%20below.%0A%0AKind%20regards%0A" target="_blank" style="color: #0000ff; text-decoration: underline; font-weight: normal;">Contact Us</a></strong><p /><br />In 2011 we will have many more roles available for our members via our network and our partners networks.<br />
<hr />
<a name="12faedf2fd8b738b_mctoc4" style="color: #2a5db0;"></a><span style="font-size: 26px; font-weight: bold; color: #000000; font-family: Verdana; line-height: 39px;"><strong>Best Wishes for the Festive Season and Year Ahead</strong></span><p /><strong><img src="http://gallery.mailchimp.com/f41e43969ffbb091706cb54aa/images/Sun_Surf_Beach200.jpg" border="3" height="136px" alt="" style="border-width: 3px; border-style: solid;" width="200px" /><p />Thank you for your support in 2010. It has been an exciting year as our membership has grown and now includes executives from over 40 countries around the world.<p />We wish you an enjoyable and safe festive season and look forward to further contact as you prosper and succeed into 2011.<p />Best wishes<br />The Total Executive Team<p />
</strong><p style="margin: 0px;"><span><span style="font-size: 14pt; font-family: Trebuchet MS; color: black;">Learn more about Leadership, Responsible Leadership and The Responsible Leadership Global Road Map project at<a href="http://www.totalexec.com.au/" target="_blank" style="color: #2a5db0;">www.TotalExec.com.au</a></span></span></p>
<p style="margin: 0px;"><span><span style="font-size: 14pt; font-family: Trebuchet MS; color: black;">&nbsp;</span></span></p>
<p style="margin: 0px;"><span><span style="font-size: 14pt; font-family: Trebuchet MS; color: black;">For your complimentary Total Executive 2011 membership valued at $495:00 click </span></span><span><span style="font-size: 14pt; font-family: Trebuchet MS; color: black;"><a href="http://www.totalexec.com.au/membership-benefits/" target="_blank" style="color: #2a5db0;">here</a></span></span><span style="border-collapse: separate; color: #000000; font-family: Times New Roman; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; font-size: medium;"><span style="font-family: Verdana; font-size: 13px; line-height: 13px;"><strong></strong></span></span></p>
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      <pubDate>Tue, 18 Jan 2011 02:36:18 -0800</pubDate>
      <title>Innovation and commercialisation, 2010: McKinsey Global Survey results</title>
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	<div style="font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif; font-size: 16px; line-height: 30px;"><h2 style="font-weight: bold; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, sans-serif; font-size: 15px; letter-spacing: 0px; line-height: 19px; text-decoration: none; color: rgb(34, 34, 34);"> Source: <a href="http://www.totalexec.com.au">Total Executive</a></h2><h2 style="font-weight: bold; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, sans-serif; font-size: 15px; letter-spacing: 0px; line-height: 19px; text-decoration: none; color: rgb(34, 34, 34);"> <br /></h2><h2 style="font-weight: bold; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, sans-serif; font-size: 15px; letter-spacing: 0px; line-height: 19px; text-decoration: none; color: rgb(34, 34, 34);"> After coping with the global economic crisis, companies are beginning to aim for growth again. But their approach to managing innovation and the challenges they face haven’t changed. The survey results suggest a few ways to improve.</h2> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> </p><div class="cHead" style="">As companies begin to refocus on growth,</div> innovation has once again become a priority: in a recent McKinsey Global Survey,<a href="https://www.mckinseyquarterly.com/Strategy/Innovation/Innovation_and_commercialization_2010_McKinsey_Global_Survey_results_2662?gp=1#footnote1" name="footnote1up" style="text-decoration: none; color: rgb(28, 104, 180); font-size: 15px; font-family: georgia, serif; line-height: 22px;"><sup style="vertical-align: super; font-size: 11px;">1</sup></a> 84 percent of executives say innovation is extremely or very important to their companies’ growth strategy. The results also show that the approach companies use to generate good ideas and turn them into products and services has changed little since before the crisis, and not because executives thought what they were doing worked perfectly. Further, many of the challenges—finding the right talent, encouraging collaboration and risk taking, organizing the innovation process from beginning to end—are remarkably consistent. Indeed, surveys over the past few years suggest that the core barriers to successful innovation haven’t changed, and companies have made little progress in surmounting them. <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> More positively, the results also suggest some ways that companies can become more successful at innovation. In particular, they can formalize processes for setting priorities and commercializing products and integrate innovation into their strategic-planning efforts.</p> <div style="font-family: arial, sans-serif; font-size: 11px;"><h5 class="aHead" style=""> Growth and innovation</h5><p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> Almost all companies are actively seeking growth again. For the largest group of respondents, 41 percent, the focus is on their existing core businesses (Exhibit 1). Only respondents in the high-tech industry differ. In addition, more executives say their companies are seeking organic growth through new products or services or new customers in existing markets (68 percent and 63 percent, respectively) than are pursuing growth through new markets or M&amp;A.</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> Innovation is important across growth strategies. However, a slightly smaller share of executives at companies seeking growth in their core business, 80 percent, say innovation is very or extremely important, compared with 91 percent of those at companies still in the early stages of expansion.</p>  </div><p style="margin-bottom: 1em; margin-top: 0em;"></p><p style="margin-bottom: 1em; margin-top: 0em;" /><p /><h5 class="aHead" style=""> Managing innovation</h5><p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> Just over half of all respondents, 55 percent, say their companies are better than their peers at innovation, a figure that hasn’t budged since 2008. Another consistent pattern is that far fewer respondents say their companies are good at the specific processes and tactics frequently tied to successful innovation—such as generating breakthrough ideas, selecting the right ideas, prototyping, and developing business cases. Respondents say their companies are best at adapting once they’re in the market, with 58 percent claiming to be successful. As in the past, executives have the most difficulty stopping ideas at the right time, with only 26 percent of respondents to this survey saying they do this well.</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> Fundamentally, the biggest challenge is organization: 42 percent of respondents say improvement in this area alone would make the most profound difference in innovation performance. This figure falls between the shares of respondents to a 2007 survey who selected allocating resources and aligning talent as their companies’ top challenges to successful innovation.<a href="https://www.mckinseyquarterly.com/Strategy/Innovation/Innovation_and_commercialization_2010_McKinsey_Global_Survey_results_2662?gp=1&amp;pagenum=3#footnote2" name="footnote2up" style="text-decoration: none; color: rgb(28, 104, 180); font-size: 15px; font-family: georgia, serif; line-height: 22px;"><sup style="vertical-align: super; font-size: 11px;">2</sup></a> For this year’s respondents, organization is closely followed in importance by developing a climate that fosters innovation; commercializing new businesses, products, or services; and selecting the right ideas and managing a portfolio.</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> Respondents also indicate that their companies don’t make good use of many specific tactics (Exhibit 2). For example, only 27 percent say their companies are very or extremely effective at making business leaders formally accountable for innovation. Notably, even among respondents at early-growth companies, where innovation is likely to be a particularly high priority, only 34 percent say their business leaders are effectively held accountable.<a href="https://www.mckinseyquarterly.com/Strategy/Innovation/Innovation_and_commercialization_2010_McKinsey_Global_Survey_results_2662?gp=1&amp;pagenum=3#footnote3" name="footnote3up" style="text-decoration: none; color: rgb(28, 104, 180); font-size: 15px; font-family: georgia, serif; line-height: 22px;"><sup style="vertical-align: super; font-size: 11px;">3</sup></a></p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> Nearly a third of the current survey’s respondents say their companies are effective in setting formal priorities for innovation during the strategic-planning process (Exhibit 3). This result is slightly better than related findings from 2007, when roughly a quarter of respondents said their companies included innovation as a formal part of their strategic-planning process, and from 2008, when just under 20 percent said their innovation processes as a whole were very or extremely formalized.<a href="https://www.mckinseyquarterly.com/Strategy/Innovation/Innovation_and_commercialization_2010_McKinsey_Global_Survey_results_2662?gp=1&amp;pagenum=3#footnote4" name="footnote4up" style="text-decoration: none; color: rgb(28, 104, 180); font-size: 15px; font-family: georgia, serif; line-height: 22px;"><sup style="vertical-align: super; font-size: 11px;">4</sup></a></p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> Respondents at companies that set formal priorities for innovation as part of the planning process are much likelier to say their companies are better at innovation than their peers (63 percent of those who prioritize versus 43 percent of others) and to say their companies are using these tactics effectively. The survey results suggest that simply ensuring innovation is tightly managed can boost performance.</p> <a name="2" style="text-decoration: none; color: rgb(28, 104, 180); font-size: 15px; font-family: georgia, serif; line-height: 22px;"></a><div class="notes" style="padding-top: 0px; padding-right: 0px; padding-bottom: 20px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"> <h6 style="font-weight: normal; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 14px;" /><div style="font-size: 11px; font-weight: bold; color: rgb(34, 34, 34); font-family: Arial, sans-serif;">Notes</div> <p class="footnote" style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 5px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: arial, sans-serif; font-size: 10px; line-height: 14px; color: rgb(68, 68, 68);"> <a href="https://www.mckinseyquarterly.com/Strategy/Innovation/Innovation_and_commercialization_2010_McKinsey_Global_Survey_results_2662?gp=1&amp;pagenum=3#footnote2up" name="footnote2" style="text-decoration: none; color: rgb(28, 104, 180); font-size: 10px; font-family: arial, sans-serif; line-height: 14px;"><sup style="vertical-align: super; font-size: 10px; margin-right: 5px;">2</sup></a> In a 2007 survey that focused on innovation management and governance, 34 percent of respondents said one of their leadership team’s greatest challenges was allocating internal resources, and 50 percent said it was aligning and making available top talent for innovation initiatives. See “<a href="https://www.mckinseyquarterly.com/article_page.aspx?ar=2069" style="text-decoration: none; color: rgb(28, 104, 180); font-size: 10px; font-family: arial, sans-serif; line-height: 14px;">How companies approach innovation: A McKinsey Global Survey</a>,” <a href="http://mckinseyquarterly.com">mckinseyquarterly.com</a>, October 2007.</p> <p class="footnote" style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 5px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: arial, sans-serif; font-size: 10px; line-height: 14px; color: rgb(68, 68, 68);"> <a href="https://www.mckinseyquarterly.com/Strategy/Innovation/Innovation_and_commercialization_2010_McKinsey_Global_Survey_results_2662?gp=1&amp;pagenum=3#footnote3up" name="footnote3" style="text-decoration: none; color: rgb(28, 104, 180); font-size: 10px; font-family: arial, sans-serif; line-height: 14px;"><sup style="vertical-align: super; font-size: 10px; margin-right: 5px;">3</sup></a> In a survey earlier this year that focused specifically on research and development, just over a third of respondents said their organizations had improved accountability for R&amp;D performance and spending. Even so, these results suggest accountability isn’t high. See “<a href="https://www.mckinseyquarterly.com/article_page.aspx?ar=2576" style="text-decoration: none; color: rgb(28, 104, 180); font-size: 10px; font-family: arial, sans-serif; line-height: 14px;">R&amp;D after the crisis: McKinsey Global Survey results</a>,” <a href="http://mckinseyquarterly.com">mckinseyquarterly.com</a>, April 2010.</p> <p class="footnote" style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 5px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: arial, sans-serif; font-size: 10px; line-height: 14px; color: rgb(68, 68, 68);"> <a href="https://www.mckinseyquarterly.com/Strategy/Innovation/Innovation_and_commercialization_2010_McKinsey_Global_Survey_results_2662?gp=1&amp;pagenum=3#footnote4up" name="footnote4" style="text-decoration: none; color: rgb(28, 104, 180); font-size: 10px; font-family: arial, sans-serif; line-height: 14px;"><sup style="vertical-align: super; font-size: 10px; margin-right: 5px;">4</sup></a> See “<a href="https://www.mckinseyquarterly.com/article_page.aspx?ar=2069" style="text-decoration: none; color: rgb(28, 104, 180); font-size: 10px; font-family: arial, sans-serif; line-height: 14px;">How companies approach innovation: A McKinsey Global Survey</a>,” <a href="http://mckinseyquarterly.com">mckinseyquarterly.com</a>, October 2007.</p> <div style="font-family: arial, sans-serif; font-size: 11px;"><h5 class="aHead" style=""> Going to market</h5><p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> Only 39 percent of respondents say their companies are good at commercializing new products or services. This overall assessment seems to have a few different sources (Exhibit 4). Commercialization was a serious concern in 2007 as well; in that year’s survey, nearly a third of senior leaders selected making handoffs from ideas to commercialization as one of their biggest challenges, and 43 percent said the top challenges included choosing which ideas to move forward.</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> A big part of the problem may be the absence of a formal decision-making process: 40 percent of respondents say their companies make commercialization decisions in an ad hoc manner; only 23 percent say such decisions are a regular agenda topic at corporate-leadership meetings. Thirty-three percent say these decisions are made at the business unit or functional level. Not surprisingly, the aspects of decision making that executives personally find most difficult are the lack of a fact base and the level of uncertainty—the same as in 2007.</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> The responses indicate that a lack of formal organization is a common problem: more executives chose the absence of a formal process to align the necessary internal resources as the top commercialization challenge, although those at companies with a formal process for commercialization—23 percent of all respondents—say execution is the biggest challenge (Exhibit 5).</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> Further, whether they say their companies are good or poor at commercialization, respondents highlight two of the same reasons for their performance, and both relate to organization: the relationship between R&amp;D and marketing and the process for translating an idea into a prototype. Those at companies that are poor at commercialization also frequently blame ineffective processes for manufacturing or rolling out innovations. And among all respondents, aligning human and financial resources is the most frequently cited leadership or organizational challenge to successful commercialization (Exhibit 6).</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> Formality clearly makes a difference: the share of executives saying their companies are good at commercialization rises to 45 percent among those that set formal strategic priorities for innovation, and to 56 percent among the respondents at companies with a very or extremely formalized process for commercializing innovations.</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> Making organizational changes can be difficult,<a href="https://www.mckinseyquarterly.com/Strategy/Innovation/Innovation_and_commercialization_2010_McKinsey_Global_Survey_results_2662?gp=1&amp;pagenum=4#footnote5" name="footnote5up" style="text-decoration: none; color: rgb(28, 104, 180); font-size: 15px; font-family: georgia, serif; line-height: 22px;"><sup style="vertical-align: super; font-size: 11px;">5</sup></a> however, and most companies have focused on other areas to improve their performance. Forty-four percent of respondents, for example, say their companies have tried partnering more successfully with suppliers and technology firms, with 39 percent having integrated customer insights into the process.</p> <a name="4" style="text-decoration: none; color: rgb(28, 104, 180); font-size: 15px; font-family: georgia, serif; line-height: 22px;"></a><a name="5" style="text-decoration: none; color: rgb(28, 104, 180); font-size: 15px; font-family: georgia, serif; line-height: 22px;"></a><a name="6" style="text-decoration: none; color: rgb(28, 104, 180); font-size: 15px; font-family: georgia, serif; line-height: 22px;"></a><h5 class="aHead" style=""> Looking ahead</h5><ul style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 6px; padding-left: 15px;"><li style="padding-top: 7px; padding-right: 7px; padding-bottom: 7px; padding-left: 7px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family: georgia, serif; color: rgb(68, 68, 68); font-size: 15px; line-height: 18px;"> Executives at companies that set formal priorities for innovation rate their overall success higher than others and are more likely to say they’re good at a number of tactics tied to success. These results suggest that other companies would benefit from the simple step of setting formal strategic-innovation priorities.</li> <li style="padding-top: 7px; padding-right: 7px; padding-bottom: 7px; padding-left: 7px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family: georgia, serif; color: rgb(68, 68, 68); font-size: 15px; line-height: 18px;"> Organizational factors, including innovation-specific processes and links to support functions, remain a challenge. As hard as it is for companies to implement organizational changes in increasingly complex environments, the results suggest that when companies make the effort, they will experience more success with innovation.</li> <li style="padding-top: 7px; padding-right: 7px; padding-bottom: 7px; padding-left: 7px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family: georgia, serif; color: rgb(68, 68, 68); font-size: 15px; line-height: 18px;"> To improve commercialization, it seems to be crucial to build good relationships among all the functions involved directly (such as R&amp;D) or in support roles (such as IT). Nevertheless, most companies still haven’t tried doing so.<br /> <img src="https://www.mckinseyquarterly.com/image/article/spot/EndofArticle_Dot.gif" height="20" alt="" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;" width="17" /></li> </ul><a name="AboutTheAuthors" style="text-decoration: none; color: rgb(28, 104, 180); font-size: 15px; font-family: georgia, serif; line-height: 22px;"></a><div class="aboutAuthors" style="padding-top: 0px; padding-right: 0px; padding-bottom: 20px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"> <h5 style="font-weight: bold; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 11px; color: rgb(34, 34, 34); font-family: arial, sans-serif;"> </h5><div>About the Authors</div><p style=""> The contributors to the development and analysis of this survey include <strong style="font-style: normal; font-weight: bold;">Marla M. Capozzi,</strong> a senior expert in McKinsey’s Boston office; <strong style="font-style: normal; font-weight: bold;">Brian Gregg,</strong> an associate principal in the San Francisco office; and <strong style="font-style: normal; font-weight: bold;">Amy Howe,</strong> a principal in the Los Angeles office.</p> <p style="">  </p><p style=""> Source:</p><p style=""> <a href="http://www.mckinseyquarterly.com/" target="_blank" style="text-decoration: none; color: rgb(237, 28, 36);">McKinsey</a></p></div></div></div></div>
	
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      <pubDate>Tue, 18 Jan 2011 02:33:39 -0800</pubDate>
      <title>Growing up fast: Vietnam discovers the consumer society</title>
      <link>http://grantcrossley.posterous.com/growing-up-fast-vietnam-discovers-the-consume</link>
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        <![CDATA[<p>
	<div style="font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif; font-size: 16px; line-height: 30px;"><h2 style="font-weight: bold; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, sans-serif; font-size: 15px; letter-spacing: 0px; line-height: 19px; text-decoration: none; color: rgb(34, 34, 34);"> Source: <a href="http://www.totalexec.com.au">Total Executive</a></h2><h2 style="font-weight: bold; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, sans-serif; font-size: 15px; letter-spacing: 0px; line-height: 19px; text-decoration: none; color: rgb(34, 34, 34);"> <br /></h2><h2 style="font-weight: bold; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, sans-serif; font-size: 15px; letter-spacing: 0px; line-height: 19px; text-decoration: none; color: rgb(34, 34, 34);"> Retailers cannot afford to skip Asia’s youngest market. Here’s why.</h2><p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> </p><div class="cHead" style="">Vietnam began to liberalize its economy</div> in the 1980s, when the country’s leaders launched <em>doi moi</em> (or “renovation”). It was only after President Clinton lifted the US trade embargo in 1994, though, that multinationals began to pile in. Since then, Vietnam has taken off. In 2007, it joined the World Trade Organization (WTO)—just in time for the global financial crisis. The country weathered the storm well, posting 5 percent growth in 2009. This year should be even better. <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> For retailers and consumer goods companies, Vietnam is an attractive market: the economy is growing briskly and sustainably, and the population is adding a million people a year. Even more important, the county’s middle class, now 7 million households, is growing fast. Vietnam’s literacy rate is 92.5 percent, and from 2003 to 2008 the number of college and university students nearly doubled. The cities, though mostly small, are expanding rapidly. Six of them—Can Tho, Da Nang, Haiphong, Hanoi, Ho Chi Minh City, and Nha Trang—account for 40 percent of the country’s sales, according to AC Nielsen estimates from 2007 (Exhibit 1).</p> <a name="1" style="text-decoration: none; color: rgb(28, 104, 180); font-size: 15px; font-family: georgia, serif; line-height: 22px;"></a><p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> The Vietnamese government estimates that retail sales reached $39.1 billion in 2009—almost twice as high as five years earlier. And the country has room to grow: per capita retail sales, at $450, are among the lowest in Asia. Setting up shop in Vietnam, however, isn’t easy. The market is fragmented and difficult to reach, and although 100 percent foreign-owned retailers can register for an operating license, they are generally allowed to open only one outlet. To expand further, they must pass an “economic needs test,” in which the government analyzes a new project’s economic impact. The test gives local governments an effective—and sometimes arbitrary—veto over new developments. Such regulations are legal and relatively common under WTO guidelines. Even so, they are more broadly applied in Vietnam than in most other countries, limiting access to the domestic market.</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> McKinsey has worked in Vietnam with a number of domestic and international companies. In June 2010, we spoke with a dozen executives who do business there. We offer the following observations, based on these interviews and our own experiences, about what it takes to succeed in this dynamic market.</p> <h5 class="aHead" style=""> Know your consumers</h5><p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> Vietnamese consumers want the same things others do—good, reliable products that enhance their daily lives (Exhibit 2). What makes Vietnam distinctive, though, is how quickly consumers are moving up the ladder—“leapfrogging,” in the words of Unilever Vietnam’s chairman, Marijn van Tiggelen. In personal care, for example, increasing numbers of people are buying more sophisticated products. Urban Vietnamese women aged 20 to 45, for example, spend 18 percent of their monthly income on apparel, according to the General Statistics Office of Vietnam. The Vietnam Ministry of Industry and Trade forecasts that the market for beauty products will grow 15 percent a year for the foreseeable future. Jean-Yves Romagnani, the chief operating officer of TamSon, a leading luxury-goods distributor in Vietnam, with brands such as Hermès and Kenzo, told us that the market for these products, though small, is growing dramatically. (To hear more from executives discussing Vietnam’s quickly growing consumer market, see the video “Understanding the new Vietnam” or <a href="https://www.mckinseyquarterly.com/files/article/PDF/Vietnam.pdf" target="_blank" style="text-decoration: none; color: rgb(28, 104, 180); font-size: 15px; font-family: georgia, serif; line-height: 22px;">download a PDF</a> of the transcript).</p> <a name="video" style="text-decoration: none; color: rgb(28, 104, 180); font-size: 15px; font-family: georgia, serif; line-height: 22px;"></a><h5 class="aHead" style=""> Market the message</h5><p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> In 2009, the General Statistics Office estimated that Vietnam had 5 million Internet subscribers and 18 million Internet users. Those figures are impressive for a country at a relatively early stage of digital development, and other estimates suggest the number is even higher. In Hanoi and Ho Chi Minh City, for instance, up to half of the population is now online, spending more than two hours a day, on average. Expenditures on digital marketing for the country as a whole, however, are still very low: only $15 million, according to Cimigo, a market research firm. As Mai Huong Hoang, the chairwoman of one of Vietnam’s leading advertising agencies, the local branch of Saatchi &amp; Saatchi, noted, “TV is still king in Vietnam, because women are the decision makers in the family and they spend a lot of time watching TV.” However, recent McKinsey research in other emerging markets, such as China, India, and Malaysia, suggests that the pace of digital change can be rapid, especially with younger people. Therefore, businesses—particularly consumer goods companies—shouldn’t ignore digital media in their marketing plans.</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> Regardless of which media channels companies select, they should know that almost all Vietnamese consumers are literate—and also highly literal. Go into a grocery store and you will probably see shoppers reading the product labels. To build brands, companies had better live up to the claims they make about their products—and the more concrete the claims, the better.</p> <h5 class="aHead" style=""> See problems as possibilities</h5><p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> Metro Cash &amp; Carry is a global company that sells food and other consumer goods to stores and wholesalers. Each of its nine stores in Vietnam offers tens of thousands of items, nearly all locally produced, and employs some 250 people. The company’s experience in the country shows how to build a successful business while supporting local suppliers and performing an important social function.</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> Food safety in Vietnam is a significant issue, with an estimated 3 million cases of food poisoning a year. People have good reason to worry about poor food hygiene and refrigeration among street vendors and wet markets. Earlier this year, the government’s food safety agency announced that 2,000 teams had inspected 47,000 businesses and found 13,000 violations during the Tet holiday alone.</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> Metro has made food safety a core part of its mission. The company’s focus on supply chain management and quality assurance also benefits local producers. Since 2002, Metro has trained almost 19,000 Vietnamese farmers and fisherman in food safety methods as part of its “farm to fork” quality-management system. Producers who meet these standards not only have a reliable buyer in Metro but also get access to foreign markets. Metro has done very well in Vietnam and plans to increase its operations there substantially.</p> <h5 class="aHead" style=""> Think creatively about distribution</h5><p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> Running about 1,000 miles from north to south, Vietnam is predominantly rural, and its infrastructure presents challenges. Only three cities (Haiphong, Hanoi, and Ho Chi Minh City) have more than one million people. Modern trade—larger self-service stores, typically belonging to chains, as opposed to wet markets or “mom and pop” shops—is growing, with more than 400 locations. Even so, this segment accounts for only about 10 percent of total retail sales (but closer to 80 to 90 percent in Ho Chi Minh City). Companies that wait for modern trade to mature could miss a chance to win consumer loyalty and market share. So how can retailers reach consumers in this dispersed and fragmented market?</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> Unilever has developed a network of independent and exclusive distributors that sell and distribute its goods in every nook and cranny of the country’s 63 cities and provinces. “If you want to be a successful consumer goods player in Vietnam, study Unilever,” advises Anh Tu Do, CEO of Diana, one of Vietnam’s leading consumer products companies. “We studied the way Unilever gets its products to market throughout the country, and in our company we use exactly the same model as they do.” Much of Unilever’s success comes from the degree to which it trains and monitors its distributors, giving them responsibility for managing their own operations. Of course, Unilever’s system won’t work for all businesses; the point is to approach Vietnam on its own terms.</p> <p class="endArticle" style="margin-bottom: 0px; margin-top: 0px; padding-top: 15px; padding-right: 0px; padding-bottom: 30px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68); background-image: ; background-position: 50% 0px;"> Vietnam is one of the world’s fastest-growing economies, and there’s no reason to believe it will slow down. Its infrastructure is improving, and modern trade has made significant inroads. Asia’s youngest population and the rapid adoption of modern technology make Vietnam an exciting market. But it is by no means an easy one.<br /> <img src="https://www.mckinseyquarterly.com/image/article/spot/EndofArticle_Dot.gif" height="20" alt="" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; vertical-align: middle;" width="17" /></p> <a name="AboutTheAuthors" style="text-decoration: none; color: rgb(28, 104, 180); font-size: 15px; font-family: georgia, serif; line-height: 22px;"></a><div class="aboutAuthors" style="padding-top: 0px; padding-right: 0px; padding-bottom: 20px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"> <h5 style="font-weight: bold; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 11px; color: rgb(34, 34, 34); font-family: arial, sans-serif;"> </h5><div>About the Authors</div><p style=""> <strong style="font-style: normal; font-weight: bold;">Marco Breu</strong> is a principal in McKinsey’s Bangkok office, <strong style="font-style: normal; font-weight: bold;">Brian Salsberg</strong> is a principal in the Tokyo office, and <strong style="font-style: normal; font-weight: bold;">Hà Thanh Tú</strong> is a consultant in the Singapore office.</p> </div></div>
	
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      <pubDate>Tue, 18 Jan 2011 02:30:46 -0800</pubDate>
      <title>Balancing wealth and the public good: An interview with the COO of Abu Dhabi’s development company</title>
      <link>http://grantcrossley.posterous.com/balancing-wealth-and-the-public-good-an-inter</link>
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	<div style="font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif; font-size: 16px; line-height: 30px;"><h2 style="font-weight: bold; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: arial, sans-serif; font-size: 15px; letter-spacing: 0px; line-height: 19px; text-decoration: none; color: rgb(34, 34, 34);"> Waleed Al Mokarrab Al Muhairi discusses Mubadala’s double bottom line, bridging investment and development.</h2><p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> </p><div class="cHead" style="">Mubadala Development Company</div> is a study in contrasts. An investment company with assets of $24 billion, its businesses deliver both strong commercial <em>and</em> social returns—reflecting the government of Abu Dhabi’s policy agenda. Its subsidiaries span multiple industries, including aerospace, energy, health care, hospitality, infrastructure, real estate, and technology—and while its sole shareholder is the government of Abu Dhabi, it has announced plans to take several of its local subsidiaries public in the next decade. This makes it a virtual incubator of companies that the government expects to play a critical part in the economy that Abu Dhabi is building. <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> Among the most distinctive contrasts at Mubadala is its charter’s mandate that it should not only be profitable but also lay the foundations for a diversified economy in the Emirate. Its mission is closely aligned with Abu Dhabi Economic Vision 2030, an official document mapping out the Emirate’s primary development areas from a government perspective. In an era when companies around the world seek to integrate social values and the public interest into their business models, Mubadala stands as a vivid example. Its mission and structure are built around what it calls a “double bottom line”: pursuing opportunities that could deliver both strong social returns and commercial profit. In a July 2010 interview, Mubadala’s chief operating officer, Waleed Al Mokarrab Al Muhairi, spoke with McKinsey’s Zafer Achi about Mubadala’s role in Abu Dhabi’s economic development and the trade-offs the company makes to fulfill seemingly competing mandates.</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> </p><div class="cHead" style="">The <em>Quarterly</em>:</div> How do Mubadala and Abu Dhabi’s development fit together? <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> </p><div class="cHead" style="">Waleed Ahmed Al Mokarrab Al Muhairi:</div> The Abu Dhabi Economic Vision 2030 is a directional blueprint that maps out the primary areas of development for the Emirate. Its purpose is to enable the Emirate to, among other things, shift the balance of its economy from one primarily reliant on hydrocarbons as a source of GDP to one in which nonhydrocarbon industries will play a much larger role. If you look at the different priority areas where Mubadala deploys its capital, you’ll see that there’s a very good fit between what’s articulated in the 2030 vision and what we do. We invest in highly innovative industries that play to Abu Dhabi’s strengths and competitive advantages, such as those that are capital intensive or rely on world-class logistics. Such industries help meet our aspiration to increase innovation and the role of intellectual property in the Abu Dhabi economy. <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> </p><div class="cHead" style="">The <em>Quarterly</em>:</div> How do you meld the pursuit of economic wealth and of strategic social goals in the public interest? <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> </p><div class="cHead" style="">Al Muhairi:</div> We look at a number of filters as we debate the Abu Dhabi Economic Vision 2030 and figure out what makes sense for Mubadala. Those filters range from goodness of fit—meaning playing to our strengths—to things like how significant a sector could be over time and the types of jobs an investment might create. We take a very deliberate approach to picking sectors, picking clusters, and understanding what’s needed to get from a large investment to a thriving, productive contributor to and, ultimately, driver of the GDP and the economy. <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> Take our investment in Emirates Aluminum. This joint venture between Mubadala and Dubai Aluminum is constructing the largest single free-standing smelter in the world. Phase one is already operational, and we think we’ll be able to reach 1.5 million tons per annum over the next few years, with an aspiration to be a top-three or -four producer worldwide. This investment was a good fit: aluminum is an energy-intensive business and relies on a multifaceted transport infrastructure, both of which we have. It also creates the type of employment we think will be quite beneficial for Abu Dhabi. So in many ways, it meets our priorities. Now, there are many opportunities for deals we might make to support Emirates Aluminum once Mubadala has firmly established itself in that space. For example, we want to diversify and secure our upstream supplies. We don’t necessarily have a target in mind, but we will look for potential transactions.</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> </p><div class="cHead" style="">The <em>Quarterly</em>:</div> Does any part of Mubadala invest for purely financial returns—without a strategic objective? <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> </p><div class="cHead" style="">Al Muhairi:</div> Yes, although all our deployments of capital, even from a financial perspective, have had a strategic twist. For example, our investment in General Electric has certainly turned into not only one of our largest, and most important, deployments of capital on the financial-investing side but also into a very strong and very strategic relationship—as a result of the framework agreement that we’ve put in place. So what started out as, “Hey, we think it would be a great idea for you to invest in GE,” ended up with the creation of a significant joint venture, Mubadala GE Capital, along the lines of a GE Capital, here in Abu Dhabi. <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> We have many examples of investments that start out as financial investments but take on a strategic angle. But nothing prevents us from looking at pure financial plays—and we will do so increasingly over time.</p><p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> </p><div class="cHead" style="">The <em>Quarterly</em>:</div> How do you trade off financial returns against strategic contributions to society? <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> </p><div class="cHead" style="">Al Muhairi:</div> We tend not to compromise on this. Part of the thinking is that if you start making those trade-offs, you’ll end up on a slippery slope that can take you places you wouldn’t ideally want to be. So we always use financial returns as the first filter when making an investment. If it passes the financial test, we look at the strategic metrics and see if, together, the financial and strategic metrics create a cluster or businesses that make sense from an Abu Dhabi perspective. <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> If our shareholder asks us to do something that makes sense only from a social perspective, we’ll try to turn it around and engineer it in a manner that respects the mandate of Mubadala to produce economic returns. If that doesn’t work, we’ll go back to our shareholder and say, “We don’t believe this is the right project from Mubadala’s perspective.” And the government of Abu Dhabi and our board of directors are quite adamant about staying true to both sides of our mandate.</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> </p><div class="cHead" style="">The <em>Quarterly</em>:</div> What about the trade-offs between the responsibility to produce annual returns and long-term goals that are 20 years out? <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> </p><div class="cHead" style="">Al Muhairi:</div> Because of our bondholders, we are committed to being very transparent about our financials, which we release twice a year. We have our pro forma midyears and then we have final statements we release at the end of every year. We’re committed to doing that and think that’s done wonders, from a transparency perspective, for Mubadala. But we are an investment vehicle that is quite mid- to long-term focused. Our board has given us very, very clear guidance: “The shareholder wants you to think seriously about developing these clusters. We know you can’t do that on a six-monthly timetable.” So it’s important to keep yourself honest. It’s important to be transparent, hence the six-monthly reporting. But don’t lose track of your vision. <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> We’ve taken that advice to heart, and that’s really the way we manage as an organization. Not having the intense quarter-on-quarter expectations takes away some of the pressure but none of the discipline.</p><p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> </p><div class="cHead" style="">The <em>Quarterly</em>:</div> Mubadala has a renewable-energy initiative, Masdar. How does that fit into your mission? <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> </p><div class="cHead" style="">Al Muhairi:</div> Masdar signals a commitment from both the leadership of Abu Dhabi and Mubadala to deploy significant amounts of capital into an area we think will have superior financial returns—and which we’ve also identified as a target area for innovation and growth from an economic-diversification and -development perspective. In many ways, Masdar is similar to our health care initiatives, our aerospace initiatives, our technology initiatives. You can think of it as our renewable-energy initiative. Now, it tends to be a little bit more encompassing than some of the others, in the sense that it has embedded educational partnerships, including venture labs and accelerators. So it’s a very holistic view of how we want to approach what we hope will be an important sector in Abu Dhabi’s economic future. <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> </p><div class="cHead" style="">The <em>Quarterly</em>:</div> How do you deal with the limited availability of talent and labor in Abu Dhabi? <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> </p><div class="cHead" style="">Al Muhairi:</div> It’s one of the things that we’ve had to tackle quite quickly. Everything we do, in health care, aerospace, semiconductors, even Masdar—all that revolves around how we find solutions for human-capital issues. It’s something I spend a lot of time thinking about. <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> As a result, we’ve worked quite closely on curriculum issues with the Abu Dhabi Educational Council, for everything from primary schools to tertiary education. And we’ve tried to find models that work for the different types of positions we need to fill in different industries. For example, in the semiconductor industry we need people with a polytechnic type of background, all the way to PhDs who can help us on manufacturing and process design. So we work with the authorities to create the linkages between industry and academia, and as a third and important pillar we’re thinking about how we can use R&amp;D to help bridge that talent gap as well.</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> </p><div class="cHead" style="">The <em>Quarterly</em>:</div> This is certainly important for the economic diversification of the Emirate, but doesn’t it add to the portfolio companies’ cost of doing business? <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> </p><div class="cHead" style="">Al Muhairi:</div> I wonder if that’s true. The way we think about it is educating our own people and getting them in productive industries. Any way you look at this, it’s positive for the economy and therefore has benefits, whether through social dialogue or the impact educated parents will have on educating children. <a name="1" style="text-decoration: none; color: rgb(28, 104, 180); font-size: 15px; font-family: georgia, serif; line-height: 22px;"></a><div class="backToTop" style="padding-top: 0px; padding-right: 0px; padding-bottom: 20px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 20px; margin-left: 0px;"> <a href="https://www.mckinseyquarterly.com/Corporate_Finance/Capital_Management/Balancing_wealth_and_public_good_An_interview_with_the_COO_of_Abu_Dhabis_development_company_2668#top" style="text-decoration: none; color: rgb(28, 104, 180); padding-left: 10px; background-image: ; font-size: 10px; font-family: Arial; line-height: 22px; font-weight: bold; background-position: 0px 50%;">Back to top</a></div> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> Those are things we don’t quantify—we just take those positive externalities for granted because they are things we like. Education and training are a necessary part of doing business, and the issues aren’t unique or endemic to our part of the world. Think about aerospace, an industry that traditionally invests a huge amount in R&amp;D and training. As you would expect, the innovation element of that is really quite high. So we’ve looked at what other countries have done—looked at Singapore and South Korea, both of which are quite strong in aerospace. We learned about how government and industry work together to “upskill” the workforce, to take advantage of these positive externalities and ultimately have a productive workforce that’s able to deliver on quite ambitious targets.</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> </p><div class="cHead" style="">The <em>Quarterly</em>:</div> Is the double-bottom-line mind-set something that you look for in new people? <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> </p><div class="cHead" style="">Al Muhairi:</div> We take our values and ideals quite seriously, so we always look for people who have both the discipline to make the type of returns we want but also the passion to create the types of strategic returns we’ve talked about. That’s a theme that connects the great majority of our people and a key element of distinction for Mubadala, so it’s incredibly important as we think about the people we bring in. It’s also something that we reinforce—as people progress, as people develop, as people look for new opportunities—and that we use to seed some of our businesses. So as we give people opportunities for line-managerial roles in our subsidiaries, we expect them to export not only their brains but their hearts as well, in the way they think about taking the Mubadala culture into some of the businesses we set up. <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> </p><div class="cHead" style="">The <em>Quarterly</em>:</div> What’s your reaction to the emerging debate around state capitalism versus traditional capitalism? <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> <span class="cHead" style="">Al Muhairi:</span></p></div> The distinction may be slightly academic, at least in our context, since the economy in Abu Dhabi and the greater United Arab Emirates has evolved with a preponderance of government-related entities. That’s always been the case. <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> What’s interesting is that today you’re seeing spin-offs which are becoming more and more private sector–like, which illustrates the importance of state-sponsored capitalism. Although the government is the main engine for economic development, what you’re seeing is the spinning out of wholly private entities that are injecting the kind of dynamism we need in our economy—which helps us move away from state sponsorship as the main source of innovation. For example, Mubadala is 100 percent owned by the government of Abu Dhabi. But if you go a level down, to our portfolio companies, six or seven have already gone public through an IPO. That’s how we move away from 100 percent government ownership to create opportunities for nongovernmental actors. Obviously, each of those companies has tendrils and networks that reach even further into the economy and away from state-sponsored capitalism. So while state-related entities will be important in our part of the world for the foreseeable future, there is a clear direction toward increased private-sector innovation.</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> <span class="cHead" style="">The <em>Quarterly</em>:</span> Let’s talk about Mubadala’s health care partnerships with Imperial College, Cleveland Clinic, and so forth. How did those happen?</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> <span class="cHead" style="">Al Muhairi:</span> If you spend time in Abu Dhabi or the UAE, you know that there’s a clear need for world-class health care. Lots of patients travel abroad to get health care. And as we thought about creating businesses, we always felt that we would distinguish ourselves by offering best-in-class service—in addition to doing things that hadn’t really been done before. Take, for example, the Imperial College London Diabetes Center in Abu Dhabi. Here, we did a couple of things that were quite new.</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> First, we imported a very common business concept, the “one-stop shop,” into health care before other folks did, at least in our part of the world. Managing diabetes doesn’t mean managing a single disease but, rather, managing multiple conditions. We asked ourselves, “Doesn’t it make sense to have cardiologists next to nephrologists and ophthalmologists and podiatrists so that they can work with the endocrinologists on the front line of diabetes treatment to address the disease holistically—instead of what used to require eight different trips to a hospital?”</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> The second thing we did—and, again, this is very simple, but nobody had really done it before—was to design the diabetes center from the inside out. We wanted to make sure that folks could navigate the building in a manner that reflected the way their condition was treated. We designed the center in a circular pathway so that patients could start with endocrinologists, followed by cardiologists and other specialists, and then be done in an hour and a half. This was really quite game changing, quite revolutionary, from our perspective.</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> And the success of the diabetes center has prompted us to look at creating more relatively small, self-sufficient centers of excellence around Abu Dhabi, both from a patient-services and a support-services perspective. Our goal is to create an integrated health care network, anchored by the Cleveland Clinic Abu Dhabi—a tertiary health care facility fed by a network of specialist centers that reinforce one another, all of which ultimately puts the patient at the center of the experience. It’s a very simple but powerful idea, developed jointly with our partners, that has worked spectacularly well. It’s not a particularly large investment for us; it’s actually one of our smallest. But it’s a home run in terms of returns on invested capital—and from a social-impact and a personal-satisfaction perspective it’s had an outsized impact across the community and the region.</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> <span class="cHead" style="">The <em>Quarterly</em>:</span> How would you describe the general progress toward the 2030 plan?</p> <p style="margin-bottom: 0px; margin-top: 0px; padding-top: 0px; padding-right: 20px; padding-bottom: 15px; padding-left: 0px; margin-right: 0px; margin-left: 0px; font-family: Georgia, serif; font-size: 15px; line-height: 21px; color: rgb(68, 68, 68);"> <span class="cHead" style="">Al Muhairi:</span> It’s too early to declare success, but there’s no question we’re heading in the right direction. Mubadala, as a reflection of that vision, is still quite young. Yet we’ve grown from a handful of people in 2002 to the 600-plus we have today, not counting the subsidiaries, and that’s really astronomical growth. Managing that growth, managing the cultural elements that propel you from <em>A</em> to <em>B</em>, managing the people issues and the institutional framework for reporting and cash management—these are all things we’ve had to look at, and we’ve had to learn very quickly as an institution. It’s been challenging but gratifying.<br /> <img src="https://www.mckinseyquarterly.com/image/article/spot/EndofArticle_Dot.gif" height="20" alt="" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;" width="17" /></p> <a name="AboutTheAuthor" style="text-decoration: none; color: rgb(28, 104, 180); font-size: 15px; font-family: georgia, serif; line-height: 22px;"></a><div class="aboutAuthors" style="padding-top: 0px; padding-right: 0px; padding-bottom: 20px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"> <h5 style="font-weight: bold; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 11px; color: rgb(34, 34, 34); font-family: arial, sans-serif;"> <span>About the Author</span></h5><p style=""> <strong style="font-style: normal; font-weight: bold;">Zafer Achi</strong> is a partner in McKinsey’s Dubai office.</p></div>
	
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