Graphic Mind

Brand & Corporate Identity

Leticia — Tue, 03 Apr 2012 12:35:33 +0000

Designing a Brand & Corporate Identity (Logos): The first step in designing a brand or corporate identity is to unearth the stories infused throughout your business. We set the scene, identify the characters and develop a plot to define your brand attributes, progress your story and to build a true connection with your customers. Our [...]

Producing an Online Video Campaign

Séamus T. Byrne — Fri, 23 Mar 2012 13:52:38 +0000

We have been working with WestGlobal on designing the UX and UI of their software, the look and feel of their website, and now we just wrapped up a collaboration with their team on a new promotional video for Vantify, their business transaction monitoring software, entitled Vantify: Revolutionising Monitoring. Over at WestGlobal’s BTM-Blog, Brian from [...]

No More Good Intentions.

Eoghan Hickey — Fri, 16 Mar 2012 10:30:03 +0000

Today marks the launch of the Graphic Mint mobile phone drive, with all of the profits raised going directly to the Jack & Jill foundation.

Digital Technology Explosion

Séamus T. Byrne — Thu, 15 Mar 2012 17:03:00 +0000

Technology Overloaded The modern digital designer is faced with a constantly changing landscape of evolving technologies. In order to keep up with this Digital Technology Explosion we adopt a perpetual state of learning and re-learning, both of the tools that help us to create our designs and the various ever-increasing technology platforms where our designs [...]

Genius Gadgets?

Julián Q. Becerra — Thu, 15 Mar 2012 11:59:12 +0000

Over the years, as technology has evolved, so have our perceptions or lack of, towards consumption. It is truly remarkable how electric devices were only adopted as “household” items a few decades back and now we can’t imagine ourselves without them.

Graphic Mint Across the Atlantic

Mario Mendez — Wed, 14 Mar 2012 16:19:45 +0000

In these globalised times, where it's easier to talk with someone in another country than with your neighbour next door, many companies have some of their core members working in different continents.

Interaction Design – Coming of Age?

Séamus T. Byrne — Tue, 06 Mar 2012 22:48:05 +0000

As the dust settles on Interaction12, I am beginning to process many of the ideas I had been exposed to throughout the conference. Some of these ideas were new to me; some were old skool; but nearly all were mentally stimulating (which I was expecting) and emotionally engaging (which is a welcome bonus). To me [...]

User Experience Tip 12: Playfulness

erika — Sat, 24 Dec 2011 09:01:34 +0000

Playfulness: An experience is all about engaging someone, make it memorable by injecting some fun. When all is said and done, as humans we value experiences that help us to successfully reach our goals. However, it is also important that we help the user to enjoy the experience of reaching their goals – and this [...]

UX Tip 11: Consistency

erika — Fri, 23 Dec 2011 09:00:18 +0000

Consistency: All parts of the Experience should look and feel, like they’re from the same family, brand and theme. Content may be king, but Consistency is queen. All component parts of the overall experience, every moment, interaction, artefact and touch-point should have a consistent look and feel and be recognisably and uniquely associated with your [...]

User Experience Tip 10: Emotion

erika — Thu, 22 Dec 2011 09:00:20 +0000

Emotional Response: Resonate with you customers by changing their lives, making an impact that helps them to thrive. Strive to build products and services that evoke a positive emotional response with your users and customers. To achieve this, understand customer wants and needs, and user goals and mental models. Conduct user testing early and often [...]

User Experience Tip 9: Flow

erika — Wed, 21 Dec 2011 09:00:00 +0000

Flow: Empower your users with agency, don’t slow them down with delays or mediocrity. The best experiences are when a user successfully reaches their goal. It is important to eliminate any obstacles, tension or delays. Use storyboarding to sketch and illustrate your users optimal journey before you touch any technology. Just like when we are [...]

User Experience Tip 8: Context

erika — Tue, 20 Dec 2011 09:00:28 +0000

Context: Show you understand your customers voices, by providing them with meaningful choices. Context is everything! The best user experiences take into account user goals and an understanding of the key moments in their experience. Provide users with meaningful and actionable choices based on what the activity they are currently engaged in. These will ensure [...]