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A Few Ways To Speed Up Your Blog

Joseph Alvini — Wed, 03 Feb 2010 14:23:00 +0000

Everyone knows that a major key to internet marketing is to keep that bouncerate down. Today I am gonna show all you people (Like Me) that like to install a million plugins on your blog but still keep it running somewhat fast. Some of these are probably tricks that you already know but for the Newb’s I must post them. Well here goes nothing:

Install WP Super Cache Plugin – This is a great plugin and it has done wonders for my blog. What it basically dos is takes a popular page/pages and caches them on you server so that every time someone comes to your site it is just pulling a cached page rather than going through all of the requests that are usually needed when someone visits a page.

Replace Dynamic Wordpress Code – There are a bunch of server side functions in the header that you can manually replace with static links i.e. can be replaced with http://www.example.com (Re place example with your site name).

Cut Back On Server Requests – Everytime you upload a picture or video to a blog it adds another request that your server must make. The easiest way to get rid of this problem would be to upload videos and pictures to places like Flickr and Youtube.

Sweep Up You Database – There is a really nifty plugin for cleaning up your database it is called “WordPress Clean Options Plugin”. What it basically does is take unused/orphaned code that were left behind from old plugins and draft posts and empties them out of your database.

Delete Old Unwanted Plugins – Or you can disable them but I believe in deleting them altogether to get rid of the possible code that it installed on your server and if your not using it your just wasting server space.

Supercharge Apache – Read the following post and it will teach you plenty on speeding Apache up http://www.howtoforge.com/configuring_apache_for_maximum_performance

Well I guess there are a couple that I can’t think of right now but I am sure you can get plenty more info from the following posts on this topic:

4 Simple Ways To Speed Up WordPress

4+1 Ways To Speed Up WordPress With Caching

38 ways to optimize and speed up your WordPress blog

The 3 Easiest Ways to Speed Up WordPress

18 Useful Tricks To Speed Up WordPress & Boost Performance

A lot of these are redundant but they all include thee own little twerps. Have a good day everyone and if anyone else has any tips please dont hesitate to comment on them

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Review Of Google Asynchronous Analytics Tracking

Joseph Alvini — Tue, 02 Feb 2010 09:51:36 +0000

To say the least this is probably one of the best snippets of code Google has released yet. I ran a comparison on load speed and the pages on the test site that I put this code on is now running 13.2% faster that it was originally running.

Unfortunately a lot of people don’t even know what Google Asynchronous Analytics Tracking is, so let me give you a brief run down. Google Asynchronous Analytics Tracking is the new analytics code that Google has come out with, it is still in Beta (Along With Everything Else From Google) but available to the general public. Some of the features of Google Asynchronous Analytics Tracking are the following:

Faster tracking code load times for your web pages due to improved browser execution
Enhanced data collection & accuracy
Elimination of tracking errors from dependencies when the JavaScript hasn’t fully loaded

One thing that is very cool about Google Asynchronous Analytics Tracking is the fact that you can pretty much out it anywhere on you page. I put mine in the

The one thing that has me baffled though is the fact that google hasn’t pushed this product harder, it is a major upgrade from GA.JS. Oh well, at least I got the word out to my readers. If you want more information on Google Asynchronous Analytics Tracking here are some pretty good resources:

Google Analytics Launches Asynchronous Tracking

Asynchronous Migration Examples

Asynchronous Tracking Install

Asynchronous Tracking Usage Guide

Make Google Analytics Load Faster With Asynchronous Tracking - by Patrick Altoft

Creating Virtual Pageviews with Google Analytics Asynchronous Tracking -by Lorrin

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I Love Spammers They Really Make Me Laugh

Joseph Alvini — Sat, 30 Jan 2010 13:46:18 +0000

Okay so I lied I really hate spammers but to be quite honest I find it very comical when people leave spam messages on my blog like this one:

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I mean come on who in their right mind is actually gonna let this through as a comment on their blog? And for the people who auto approve comments they will surely see an eye sore like this one and instantly delete it.

A message for all of the spammers who are doing this “Get A Real Job” you guys suck. You are the people who help to bring down our industry and I wish I could find out who half of you people our so I can tie you down and tattoo douchebag across your heads. If you are going to spam at least make the comments useful. Ihave a couple of spammers who have hit my blog with meaningful comments and guess what, I let it through. I said to myself, at least they had the decency to write a good comment.

I am seriously gonna start trying to find out the companies that do this and one by one I am gonna start posting on how they are bad scam companies. I get like 50 spam messages a day and I have to go through everyone of them because unfortunately an innocent persons comment get caught in the filter every once in a while. Do you know what a pain in the ass that is. But most of the time while going through these comments I laugh to myself thinking what brainless idiots write these comments like the one I posted.

Well enough of my ramblings, What are your thoughts on this?

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Improve Click Throughs in Adwords With Product Images

Joseph Alvini — Tue, 26 Jan 2010 08:15:00 +0000

I felt that I would share a cool little secret that a lot of e commerce advertisers have yet to utilize. Have you noticed lately that there are picture popping up next to products in Adwords? Well today I am gonna share how to do that with all my e-commerce readers. It is just a tiny bit complex but I feel that anyone can do it.

Here are the steps to take:

1) Go into your Google merchant center and click on the tab that says settings than click on the tab that says Adwords.

2) Enter in your Adwords account number (that is the number that you see in the top right hand corner of the screen when you are in your Adwords account)

3) Create a product specific Google Adwords account. Meaning a campaign that goes to product landing pages.

4) Go to your campaign settings for your product specific campaign and scroll down to Networks, devices, and extensions. Underneath that you will see an option to modify Ad Extensions.

5) Click on edit and then click on save. Thats it, you are all done.

I hope this helped out some e-commerce users who didn’t know that this option was available. If you have any questions please feel free to leave a comment or contact me through the contact us form. Thanks

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Help Haiti Victims at hopeforhaitinow.org

Joseph Alvini — Sat, 23 Jan 2010 14:12:46 +0000

Hey guys I am reaching out to all of my readers and people who stumble across this site, pleas make a donation to the people in Haiti. This is a disaster what has happened to them and just imagine if the shoe was on the other foot, we would want help. The website address is:

https://hopeforhaitinow.org/Default.asp

All ways you can donate:

Website: https://hopeforhaitinow.org/Default.asp
Text: Text Give to 50555
Call: 1-877-99-HAITI

They are taking donations and have been working very had to raise money for the people who have been injured in Haiti. This issue has really touched me and only we can make a difference. So if you have the money please donate, if you don’t please keep the folks of Haiti in your prayers. Thank you.

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Matt Cutts The Official Google Piñata

Joseph Alvini — Sat, 23 Jan 2010 10:06:39 +0000

Today I deem Matt Cutts as the official Google Piñata. The reason why I say this is because every time someone writes a story about Matt Cutts every single person who he has done something to in the past takes turns whacking the hell out of him. Their has been very few posts about Matt Cutts where he hasn’t been beaten half to death by commentators.

So every time I think of Matt, here is what I think of in my head:

I sure have to hand it to poor old Matt he has a very hard job, he is basically Google’s police chief and his team has taken down a lot of spam sites. His daily job consists of pissing off webmasters by penalizing their sites for wrongdoing, in return a majority of webmasters hate him and talk very harshly about him.

While I think Matt gets paid quite well for what he does, I also think he earns every cent of his money for the verbal beatings that he takes on a daily basis.

What do you think about this, am I over exaggerating? IMO everywhere I look it seems like someone is beating up on him.

Well on the good side he has like a billion followers on twitter so I guess there are some people who like him

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Why is Google Still The #1 Search Engine?

Joseph Alvini — Mon, 18 Jan 2010 09:44:54 +0000

This is a very depressing post indeed. I received a letter this morning from one of my readers who was thrown out of Google Shopping for no apparent reason. He went on to tell me that Google has caused him to close down his small business and lay off 5 employees that worked their all because Google insisted that his store was part of a MLM when in fact his products were his own and not part of some bigger company. Well here is the email’s from him to Google:

Original Message Follows:
————————
From: Left Blank to Protect Users Email
Subject: Why Was I Disapproved?
Date: Mon, 04 Jan 2010 16:10:37 +0000

You guys keep disapproving my feed without any explanation as to why? I
seen in the past that you guys kept filtering my items because of
duplicate
content, is this the reason why it is now disapproved? If so I think you
guys should ban every christian bookstore in the market because we all
have
the same item descriptions. We all get these descriptions from the
manufacturer so if you are gonna ban me I feel that you should ban amazon

and christianbook.com too being as though we all have the same
descriptions!!

Reply From Google
————————
Hello,

Thank you for your message about the Google Merchant Center. This
auto-generated email is to confirm we’ve received your inquiry.

We strive to reply individually to all email within one to two business
days. We appreciate the urgent nature of your message and will respond as
soon as possible. You can also visit the Help Center at
http://www.google.com/support/merchants/?hl=en_US to find the answers to
commonly asked questions.

If you’d like to close your Google Merchant Center account, please visit
http://google.com/support/merchants/bin/answer.py?hl=en&answer=160541 for
information on how to do so.

If your message is unrelated to the Google Merchant Center, we may not be
able to respond to your question. Please visit the Help Center of the
Google product or service that you’re looking for at
http://www.google.com/support/?hl=en to find the answer to your question.

We look forward to responding to your Google Merchant Center inquiry.

Sincerely,

The Google Team

From Reader To Google
———————-
Date: Sun, 10 Jan 2010 23:17:57 -0500

Can you please tell me what this duplicate account happens to be? I only
have one store so this is coming as a real surprise to me. Shall I fax
over my articles of organization? I do not have any other stores nor is
this a duplicate account. I do not upload my stuff under any other name or
store. My store is it’s own entity and has it’s own products. This mishap
has also caused my sales to drop off of the map and it’s causing me to
have to possibly shut down. I went from making 10 sales a day on Google
shopping for the last year and a half to making 0 sales a day.
Please tell me what I have to do to get back into Google shopping and if
one of them things is to shut down some duplicate store I have no idea how
to do that being as though I ONLY OWN ONE STORE!!! I do not own anything
else just one store.
A lot of us Christian bookstores carry the same products, I really think
you guys just have me mixed up with someone else.
Thanks

Google’s Reply
————-
Hello,

Thank you for your email. Upon further review of your website, we noticed
that your site isn’t compliant with our Program Policies. Therefore, we’ve
disabled your Google Merchant Center account. Please be aware that you
must own any products that you submit to the Google Merchant Center and
ship these products directly to the buyer. We aren’t accepting sites which
list products sold from cataloged drop-shipping programs.

Please visit
http://google.com/support/merchants/bin/answer.py?hl=en&answer=160074 for
more details on our Program Policies.

Sincerely,

The Google Team

Reader’s Reply Back
——————
Date: Fri, 15 Jan 2010 04:17:54 -0500

I do own all of my products. I own a physical christian bookstore. Again
would you like store photos and my business license? We are 100% legit.
Our website is part of a network, but that is as far as it goes. They do
not supply our products, we do. What do I have to do to prove that these
are products that I own. It is really bothersome that Google makes
judgments and descisions based off of assumptions without a shred of
proof. You may see product numbers that are similar to other stores in the
network but the only reason they are the same is because it is the way the
network that I am on keeps tracks of the sales and sends the item invoices
over to me, from there I process the order and if I do not have it in
stock I re order from the manufacturer to our store and then re-ship the
item (and dont tell me that is against the policies because if that is so,
I had better not see christianbook.com in Googlebase anymore because I
used to work with them and can tell you first hand that they also do
that). This is very disheartening from my point of view. Google is single
handedly sending my store out of business. I depended on the money coming
in off of Google shopping in order to stay in business. I am now loosing
$3,000 per month and had to let 2 employees go.

I am asking you to please put my products back up. I own everything I
sell. You have no proof that these are not my products but I have all
proof that they are, I have invoices from manufacturers, a business
license and if need be pictures. Also I am operating the same way as any
other christian bookstore on Googlebase including christianbook.com and
familychristian.com. I feel that I am being discriminated against. This is
very negligible on Google’s part to take me down and not even ask for
proof. If you need proof I can supply it for you..

Google’s Reply
————-
Hello,

Thanks for taking the time to email us back. Currently, we’re unable to
accept products sold through commission or multi-level marketing programs.
This includes sellers who sell products through an affiliate marketing
relationship, sellers who drop ship orders through third-party
wholesalers, and independent distributors who sell goods offered within a
cataloged marketing program. These sellers’ content may be crawled by and
included in Google’s web search, but this content won’t be included in
Google Product Search.

Sincerely,

The Google Team

Reader’s Reply Back
——————-
Okay can someone please explain to me how this makes me any different than christianbook.com.. I do not sell my products through any other catalog, third party reseller or MLM. How many different times am I gonna have to say this I OWN ALL OF MY OWN PRODUCTS. I keep asking you guys if you want proof and you keep avoiding the question. I have spent a lot of money getting programs made so that I can imprt my stuff into Google Shopping. Are you gonna reimburse me for that? Also I have lost nearly $25,000 in the last 3 months and you are causing my small business to go bankrupt. I do expect reimbursement now.

Shall I send you invoices for the products that I own, If that is not acceptable then I think the courts will find this very acceptable. I am trying to hold back but you guys are leaving me no choice but to file suit against you. I don’t care if you are a big name, anyone can be brought down. I will also be releasing a ton of press releases on monday explaining how Google has ruined my business and sent 5 employees out of work along with forcing me to shut my doors on my brick and mortar store. I survived off of Google shopping and the reason I am not in it now is because you guys only hear what you want to hear. I have offered every thing from invoices of the products that I have ordered to pictures of the products in my shop along with pictures of my shop. If that’s not proof I don’t know what is. So be prepared for hell because I am ready to bring it to you.

————————————————————————————————————–

Google has thrived on small businesses to build Adwords into the multi billion dollar empire that it is today and now that they are on top they disregard all of the small businesses that have made them number one.

This was a truly sad letter, this man offered to send them everything from invoices to pictures of the products in his store. If this isn’t proof I don’t know what is. But it almost seems like Google is not even reading his emails because any normal business/person would have said “okay show me the proof” or if it was me and a person was willing to go through all of this I would have believed them by now. But not Google, they don’t care if this guy is going to show them solid proof they only hear what they write, it’s almost like their writing at him instead of to him.

Google is sending this man out of business and they don’t show not one little sign of remorse. They are supposedly the number one website in the world but there is no one this man can call to get in touch with to help him. Now let me ask you a question, what big company do you know that doesn’t have some type of customer service call in number? One of Google’s biggest problems have been having someone to contact in case of problems or emergencies. The only people that get to even talk to anyone at Google are their biggest advertisers and publishers because they are the only people Google cares about. They have built their company on the backs of millions of small businesses but in their eyes these businesses man nothing to them because they won’t even give them something as simple as a phone number to call in to.

Now let me ask you guys another question do you really think Google deserves our business? Without small companies supporting them they would loose 75% of their advertising dollars. While I can’t pull everyone of my clients out of Google advertising I am going to recommend other forms of PPC adverts to new clients who come on because quite frankly I don’t think Google deserves my business. This is just one of many incidents that has bothered me about Google, but this is by far the most heartbreaking incident.

Unfortunately my job requires me to work with Google but I cant wait until I see the day when I am optimizing for the next #1 search engine. In other words I cant wait for Google to fall..

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External Linking Strategy Guide (Illustrated)

Joseph Alvini — Mon, 18 Jan 2010 07:58:28 +0000

The other day I came out with an internal linking strategy guide. So to top it off I decided to give you guys a couple of tips on how I try to get links in to my pages externally and which pages I link to from other sites. Here is a brief illustration built on top of the internal link illustration:

Well let me explain what this illustration means and also give you a couple of pointers along the way:

Read below for in depth details on this

1) Of course the most important page in anyones mind is the home page. So naturally people try all different techniques to build links into their homepages. This becomes a major problem for most people, there are a lot of shortcomings for people who try to concentrate all of their energy with building links into their homepage

(Shortcomings)

a) It looks very unnatural to have 50,000 links into your homepage and 5 going into your subpages. Google does not like unnatural and hence this can get you penalized or banned.

b) Your homepage may be important but their are other pages on your site that are just as equally important.

c) It is a lot harder to get people to NATURALLY link to your homepage than other pages ie. a good linkbait article.

Well that should be enough to have you looking for other pages to link to, if not then you know it all and you should read no further.

2) A good place to build a couple of links to are you sitemap.html page. This is an awesome page to get links into because it links to every other page on your site, hence Google will crawl these links and find them other pages.

3) Target links into category pages, this is a great place for Google to crawl to find products/articles.

4) One rule of thumb that I have especially when working on e commerce sites is to try to build links into at least every other product page (unless there is 1 million products). When using the related product tool that I was talking about in my last post “Internal Linking Strategy Guide” this works like a charm. It will have every product indexed very quickly, in return gaining your site a lot more visibility.

Well that all for this guide, if you guys have any suggestions please feel free to leave them in the comments area. Have a good week at work everyone

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Internal Linking Strategy Guide (Illustrated)

Joseph Alvini — Fri, 15 Jan 2010 05:45:24 +0000

Hey guys I have decided to draw out an effective way that I use internal linking into any site that I market for.

So without further ado Here is an illustrated guide on how I set up internal linking on these sites:

Read below for in depth details on this

So here are the steps to take in a little more detail:

1) The home page should link to the important 2nd tier category pages as well as the second tier category pages linkin back to the home page.

2) All 2nd tier category pages should link to the 3rd tier pages (ie. product pages or news posts) as well as the product/posts pages linking back to the 2nd tier pages and the home page.

3) all products/posts should link to each other. This can be achieved by using a related product module for ecommerce sites such as the one at DeeperShopping.com or on blog posts/ news sites/ general sites by doing kind of what I have done on this blog with the related post function.

4) make sure to make a sitemap.html that links to all of your pages along with making a sitemap.xml that links to every page and post/product.

Well thats it for this blog post, tune in next time for an illustrated guide that shows my external linking strategies.

Here are also some other great articles on internal linking:

http://www.searchengineguide.com/scott-allen/the-importance-of-internal-linking.php

http://www.rustybrick.com/seo_articles_3.php

http://blog.v7n.com/2006/04/03/internal-link-architecture/

http://www.phoenixrealm.com/internal-linking-strategy/

http://www.dailyseoblog.com/2009/09/handy-internal-linking-tips-in-seo-where-and-how-to-link/

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Wake Up Everyone Are You All Blind Sheep?

Joseph Alvini — Wed, 13 Jan 2010 03:30:12 +0000

Man I am mad. Today I came across yet another blog that is doing well by telling people how to make money online. As a matter of fact this is one of the top hit terms on the internet. Lets get something straight, in any other industry when someone says “I make money by teaching people how to make money” this is considered snake oil (Snake Oil=Scam). People wake up, why do you support these blogs that claim to make you money but are packed with nothing more than affiliate links telling you how great the product that they are making a commission off of are. Do you think that they used these products to get rich, no they didn’t, they used a bunch of idiot followers that read their crappy posts to get rich.

Wake up, these people are doing nothing more than using you to make money for themselves, THEY ARE NOT GONNA HELP YOU GET RICH. Read blogs that are meaningful. I post affiliate links from time to time to make a couple extra bucks here and there, but my affiliate links are always marked as affiliate links. I would never sell someone false dreams. Any product that I mention is a product that I genuinely like. There are a lot of blogs like mine which are also good and the people who write them are trying to help you not get rich off of you. Unfortunately the majority of people would rather read these morons who do nothing but post affiliate links to any new snake oil scheme out there. The truth is they do not even try these products, these are just products that they see that they can make a quick buck off of so they give them a good review and then send their loyal sheep out to buy them so that they can make a commission off of them. That’s the secret of them getting rich. Unfortunately they will ever tell you this.

Instead of mentioning the names of these people (a couple of them are quite famous) let me give you some things to look out for on a blog that is trying to do nothing more than sell you a dream:

1) The blog says I make money by teaching people how to make money – This should be self explanatory. I mean come on now, read what it says “I make money teaching people how to make money”. If you can’t see this as a scam then you should go hide under a rock in order not to be conned by my grandmother.

2) The blog is stuffed with nothing but affiliate links – Affiliate links are in tact for a reason “To Sell A Product”. If you see a few affiliate links on a site there is nothing wrong with that but when you see that every post is talking about a product that is an affiliate link chances are they have not even tried that product out, they are just trying to sell you something in order to make a quick buck.

3) I will show you “My System” Just give me your money, email address or something else I can make money off of – Anyone showing you top secret systems for some type of monetary trade is a retard and anyone signing up for these systems are bigger retards. They are just showing you something so that they can gain something from you. So if you really wanna know there system it’s to get you to download the video so that they can gain something from you (usually an email address or money). See, now I just saved you from wasting bandwidth and waiting 5 minutes for the download.

4) I will show you my Secrets – Wanna know the real secret, LOTS OF HARD WORK AND STUDY. Everyone has their own little twerks to the trade and it’s your job to invent your own. It’s what makes you unique. Study the trade of marketing and SEO and you will develop your skills. There are plenty of resources out their to help you learn to be an internet marketer or SEO, the only thing you learn when reading these scammers blogs are how to become sheep.

5) We are internet marketers – I am ashamed to even be classed in the same group with these puddles of dirt. They claim to be internet marketers but the only thing they know how to do is get rich at other peoples expense. Real internet marketers know how to market websites of any shape or size (some specialize in niche markets) but the only things these guys know how to do is promote their blogs. This would make them BLOGGERS or even PRO BLOGGERS not internet marketers, they are 2 totally separate fields.

I am not gonna end this blog post on a negative note so let me give you guys a list of other blogs that ARE worth reading. This is a list of blogs that I read from people who really are trying to give back to the community:

SEO By The Sea – Awesome blog by Bill Slawski teaching and discussing SEO.

Search Engine Journal – Hey what can I say, Danny Sullivan is a cool guy even though we don’t always see eye to eye.

Sphinn - You can find plenty of useful info on here about marketing and SEO.

SEO Moz – With like a gazzilion authors, they are an excellent source of great informaion

Wolf Howl – Michael Grey is an excellent author and an excellent SEO. He writes some very entertaining and useful articles and is a great benefit to the SEO community. Also he is not scared to take shots at Google when they screw up.

Wil Reynolds – Wil has an awesome blog full of useful information and also has some Youtube videos out there that are very informative. Here is a link to Wil’s Youtube Videos

Okay I think that should give you guys a nice little arsenal of reading material, unfortunately I can’t reach everyone reading these scam blogs because they get a lot more views than me. I hope I deter at least a couple of people from reading “infomercial blogs” as I call them.

One last thing, I am not doing this because I want more people to read my blog nor am I doing this because I am jealous. I am doing this because I am irritated that scammers can become so popular and get so far in my industry. I feel that their are rapists living in my community and they are being praised for being rapists. I encourage people to help themselves (hence me creating this blog). I want to help the community and when their are people destroying it I have to expose them for the scum that they are. I hope everyone can understand that and also make informed decisions before buying anything that these con artists sell.

As usual all comments are welcome. What are your thought on this issue? I am very interested to hear them.