Graphicstart

Advertising through Rack Cards: Itâs all in the Copy

Wed, 23 May 2012 07:15:58 +0200

So youâve managed to get yourself a dazzling and high quality rack card design. Youâve spent sleepless nights trying to come up with the perfect visual appeal for the card. Now that you have created a design that you are happy with you are convinced that people who see it will immediately be enticed to take a closer look at your products or services.

Hold that thought. Youâre not quite done yet. Next to a good design, you need a good copy to sell your business. You need to weave a good story that will complement the gorgeous look of your rack cards. It should be enticing, engaging, and compelling. Remember that you will be judged not only on how you designed your materials but on how gripping your copy is. Hereâs what you need to do to create that gripping copy:

1. Donât downplay your talent and expertise. When marketing your business you want to ensure you are putting your best foot forward. Most of the time though, you donât realize that what you say about yourself and your company gives people a lot more idea of who you truly are and what you are capable of. Think through every word and sentence you put on your promotional rack card. Read them over and over again, preferably aloud, so you will know how the words might be perceived.
2. Tell people what you do in the simplest way possible. Save your long speeches on your brochure or website. Rack cards are meant for short but complete messages. Remember that you only have about three seconds to make a good first impression. Make the most of that three seconds by telling your story straight to the point.
3. Be professional. Even the most eye-catching and professional design wonât fool anyone if you donât have a good copy to complement such design. You can always create a fun design but make sure you balance it off with a good copy.
4. Stay honest. While you donât want to downplay your strengths, you donât want to brag about it to the point of lying about your real capacity. Be completely honest in playing your strengths while staying confident.
5. Be passionate. Confidence is good, but if you donât communicate passion with confidence, thereâs a good chance that it can lead to arrogance. Some of the most successful entrepreneurs donât fail to show people about their passion on the products or services they sell. They show people that they are happy to offer such products/services. Their energy is so contagious that you canât help but be caught up in their excitement and vigor.
6. Sell your unique selling proposition. No matter how great your business is there will always be someone who will be better than you and offer products at a lower price. It will be quite challenging to stand out in todayâs competitive market, but if you know what your unique selling proposition is it will be a lot easier for you stand out. Tell people what makes you different and standing out will be a walk in the park for you.

Business owners often assume that a fancy design is all it takes to win customers. Truth is itâs all in the copy. The more enticing, compelling, and interesting the copy is the greater chance you have of winning customers.

Get high quality rack card designs for your business. Check out promotional rack card and other printing offers.

People only Buy from People They Know: Understanding Why Advertising is Necessary

Tue, 22 May 2012 15:15:22 +0200

Advertising is everywhere. Whether you are home watching television, driving on any road, or dining in a restaurant, you are exposed to advertising. Thereâs no escaping it; itâs persistent and omnipresent. Yet a lot of business owners forget about the value of advertising. Some business owners simply assume that advertising is no longer needed since people already know them. Sure, people are already familiar with them, but if they want to keep growing, they need to let more people know about them. And thatâs where advertising is necessary.

How did people know about the new store down the street? Through advertising. Why did a customer buy that particular car? Advertising again. Itâs obvious that advertising is an important tool in business. No matter what kind of business you have, advertising is necessary.

Advertising actually comes in all shapes and sizes. If you want a personal promotion, you can opt for printed materials. This can come in different forms including postcards, catalogs, and posters. Itâs crucial to find competent printing companies that will help you produce inexpensive but affordable materials. Printplace posters, postcards, and brochures are among the most reasonably priced materials in the market today. Try to check out the other materials offered by the company. You might find something that will interest you.

Aside from print marketing, online ads are available these days. If you want to widen your marketing reach invest in social media, email marketing, and your own website. These are the easiest way to get greater mileage in todayâs market condition.

Advertising may be the best kept secret of your business, but it shouldnât remain a secret. Why? Consider the following reasons why you should persistently advertise your business:

It will tell people you exist. You wonât achieve your goals if people donât know you exist. How can they purchase the products or services you offer if they donât know about your company? You have to make your presence known so people will know about you. After all, people only buy from companies they know.

It will create awareness. People are likely to purchase a product from a familiar brand. With customers becoming more and more educated these days, they become pickier in their purchases. This will require consistent advertising so you will be the first company they remember when the need for the products or services you offer arises. Consistency should not be a problem these days as marketing materials can be effectively produced at low cost. For instance, discount posters or business cards can be found in almost all print shops today.

It simply words. Industry leaders, large firms, and even local businesses understand the importance of advertising. They know that this is the key to keeping their business on top. Do the same and you can achieve the same success they have long been experiencing.

The main idea here is to create brand recognition. You want people to think of your company before they start looking at the yellow pages. Even if your logo doesnât say âclothingâ though you are a clothing company, people should easily know what you sell. Advertising should be a priority so you can attract more customers and sustain the success of your business. Invest in your own killer advertising campaign today and build a stronger and more successful business.

Invest in your own killer advertising campaign today and build a stronger and more successful business. Check out printplace posters and enjoy discount posters and other special offers.

5 Marketing Mistakes that Result in Lost Sales

Tue, 22 May 2012 14:28:55 +0200

Nobody is perfect. Everyone makes mistakes.
Yes, thatâs true, but letâs face it. Success generally goes to those who make the least mistakes. This is particularly true in the business industry. Businesses that commit the least mistakes get the most patronage. Unfortunately, not all business owners know the rule in running a business, particularly in advertising. The more they try to be perfect, the more mistakes they commit.

Advertising can be a tricky job. Without an effectively strategy in convincing people to patronize the offers of the company, thereâs little chance of gaining positive response. Advertising mistakes are often committed, which often becomes lethal for the company.

For your guidance, here are the common advertising mistakes to avoid:

Mistake # 1: Information overload. Resist the temptation to overstuff your marketing literatures with too much information. If you offer different kinds of products, donât promote them in just one material. Create one ad for each product. Include only the necessary details. If people need more information, encourage them to call you or check out your website.

Mistake # 2: Investing in poor quality materials. In the hope of saving marketing dollars, some business owners invest in low quality materials. They make do with passable business cards, door hangers, catalogs, and signage. What they donât realize is that the more they invest in low quality materials the more they put down their reputation.

There are various printing sites in the market these days that offer high quality print jobs at competitive prices. You can always try availing of posters, brochures, business cards, and door hangers from printplace. Itâs one of the reputable printing sites in the market these days. There are other sites you can work with. Just research online and youâll find variety of choices.

Mistake # 3: Creating a poor copy. A good design without a good copy doesnât translate to a successful ad. If your ads simply contain graphics with no words, how can you expect people to understand your message? Remember words sell so be sure to create a great copy.

Mistake # 4: Making false claims. Sometimes, in your desire to capture peopleâs attention you try to put untrue claims on your ads. Understand that building customer relationships should be based on trust. How can people trust you when what you put on your ads are promises you canât fulfill? This will only ruin your reputation and make you lose customers. Remember never to go after money at the price of your reputation.

Mistake # 5: Failing to advertise. Just because your business is small doesnât mean that you donât need to advertise it. Understand that advertising is the fuel of your growth. If you donât advertise, you walk away with a lot of potential sales. Itâs easy and affordable enough to produce advertising materials today. Just look for companies that offer discounts on door hangers, signage, promotional products, and even website creation. With their help, you wonât waste a lot of sales opportunities.

Thereâs nothing really wrong with making mistakes. After all, nobody is perfect. But at the end of the day, what matters is not the mistake we committed but the lessons learned from these mistakes. Make every effort to correct the mistakes you committed on each campaign so you will get better results the next time.

When to know your Marketing Program needs Retooling?

Tue, 22 May 2012 10:25:25 +0200

Does it feel like your current marketing program is not delivering significant results to your business? Have you been using the same business cards, postcards, and notepads for years? Even if you printed your business cards or notepads from printplace or any other reputable printing company, sooner or later, you will have to replace them. Keeping a fresh face is integral in keeping people interested in your business. This will require quite an investment from you, but the end result will surely be beneficial to your bottom line.

But when do you need a marketing makeover? How do you know you are ready for a tune-up? Ask yourself the following questions:

Does your story stand out from the competition? The unique selling proposition is necessary in marketing. This is basically what highlights the unique attributes of your business so you can compel prospective customers to purchase your products or services. If your selling proposition no longer defines the uniqueness of your business, itâs time to reevaluate it.

Does your marketing program reflect your customerâs perspective? Perhaps youâve been focusing your campaign on the technical aspects of your products. As much as this information is necessary, consumers these days look more at benefits rather than features. They always want to know the benefits they will get when considering a product or service. If your marketing literatures have not been focusing on the benefits, itâs time for a tune-up.

Do you understand the value of loyal customers? Loyal customers keep the business thriving. Whatever new product or service you introduce to them they will willingly patronize them. If you havenât been focusing on retaining loyal customers, change your marketing strategy now. Come up with tactics that will help you forge valuable marketing alliances with customers.

Does your company strive to make a difference in the community? People trust a business more if it shows concern for the community. Change your marketing program to reflect positive change in the community. Make it a point to distinguish your company as a community-centric enterprise.

Does your company convey a good first impression and long-lasting positive image? First impression is important in business, so is a long-lasting image. It is the function of your marketing campaign to give your business a positive image that will encourage loyalty and long-lasting relationships. If it doesnât seem that your marketing program gives your company a good first impression and lasting image, make the necessary changes at once.

Do your marketing materials take so much of your budget? Todayâs technology has enabled businesses to produce marketing materials at a limited budget. If you have been using old strategies that take so much investment, itâs time to explore the marketing wonders of modern marketing techniques. If you want to stick with printed materials, there are print shops that offer discounts on notepads, brochures, booklets, and all other marketing pieces that you want to produce. Simply look for the printing company that will give you the most discounts without sacrificing the quality of the materials.

If after evaluation you discovered that there are certain areas of your marketing program that needs tune-up, go ahead and make the necessary changes. In so doing, you will have your marketing program running like a new machine again. Get started now so you donât lose on new customers and repeat sales.

Get started now and print your notepads from printplace so you donât lose on new customers and repeat sales. Check out their discounts on notepads and other printing offers.

Postcards Still Hits Home

Mon, 21 May 2012 22:07:38 +0200

Postcard Printing

Some say that social media and online networking is the holy grail of advertising. That may be true to some businesses, especially those whose target audience spend most of their time online, but not to everyone. Thereâs still a huge percentage of the population that prefer traditional ads. In todayâs high tech and high speed world, thereâs still room for the good old marketing materials such as the postcards.

Do postcards still work?

In David Ogilvyâs book âOgilvy on Advertisingâ, he calls postcards as his secret weapon. When a client asked him to advertise his hotel opening with just $500, he spent all the money on postcards and sent them to everyone in the local telephone directory. When the hotel opened, everyone was present. Suffice it to say that the postcard campaign was successful.

When done effectively, postcards do work. But there are hesitations on the use of these cards especially that the online market provides more cost-effective marketing strategies. However, the use of postcards will depend largely on the kind of marketing a business needs. For instance, if the business only intends to advertise to a small local community, itâll be best if it advertise on a more personal level. Postcards will seem more viable considering that it will appeal more to local customers.

However, if a solid online presence is desired, then naturally postcards would have to take the back seat, although these cards can still be used to promote the company website. The key here is doing what works best for the business.

Producing postcards

Gone are the days when people have to simply buy generic postcards and send them to prospects. Today, itâs easy to produce custom postcards. Print houses these days allow businesses to produce their cards in the quickest and most affordable way. For instance, printplace postcards can be created overnight or in a one or two-day turnaround allowing business owners to distribute their cards in the quickest time possible. There are plenty of other services offered by these print houses which will prove to be beneficial for the business industry.

Must dos in postcard marketing

â¢ Create a clear, bold headline. It should be compelling and interesting. Example: âLowest Prices this Season: Save 5% on Postcardsâ
â¢ Include a catchy graphic that supports the message.
â¢ Use the appropriate colors.
â¢ Include benefits and not simply features.
â¢ Have an irresistible offer.
â¢ Put a string call to action.
â¢ Include your complete contact details. Yeas, you can include Facebook, Twitter, and other social media accounts.

Leverage on online and offline marketing

If you think that both online and offline strategies will help your business, divide your marketing budget on both strategies. While you are sending emails, posting updates on your Facebook wall, and doing Search Engine Optimization (SEO), create high quality and compelling postcards that can be sent out to customers and prospects. If both strategies are made to work with each other, thereâs higher chance to generate higher response rate.

Summing up

If you know your audience and you have the right list, it will easy for you to produce postcards that will generate goodwill and profits for your business. Sure, we are in the digital age, but thereâs still room for postcards. Who knows? These cards may just be the holy grail you are looking for.

Check out printplace postcards to get discounts and save 5% on postcards and other special offers.

Direct Mail Strategies: Getting Out of the âJunk Mailâ Status

Sat, 19 May 2012 07:27:07 +0200

When was the last time you received a personal letter or card on your mailbox? Last year? The holidays? Perhaps never. With the proliferation of online technology, personal mail has become a lost art. Less and less people these days send their messages through snail mail. Itâs the smartphone, social media, or email that has become their electronic postman.

But entrepreneurs and marketers can still find great value for traditional mail. With the virtual market getting highly saturated these days, they can take advantage of the less saturated traditional market. This is where direct mail will come in handy. Sending postcards, sales letters, and greeting cards are great ways to keep in touch with customers and prospects in a less intrusive way. While other businesses are busy getting known in the online market, take this opportunity to strengthen your reputation through direct mail.

Fortunately, there are plenty of ways to save a fortune in producing direct mail materials these days. A lot of print houses today offer varied price cuts such as the take 5% off greeting cards and free shipping options on all direct mail pieces printed. These discounts will help take away a sizable amount on the cost required to carry out a direct mail campaign.

However, despite extra effort exerted in cutting down the cost of the production, a lot of direct mail materials end up in the trash bin. There are a lot of reasons for this but most of them are avoidable.

Getting direct mail out of the trash bin

This is perhaps one of the biggest challenges of business owners. Producing direct mail materials that will actually be read will require considerable effort. For some ideas, here are some strategies on how to make your direct mail catch peopleâs attention:

â¢ Use high quality paper. Sales letter or postcard printed on cheap paper wonât encourage people to read it. Itâs important that you send something to your customers that feel valuable. If you donât exert effort on the paper, people will assume that your message is not that important.
â¢ Make it lively and catchy. Splash color on your materials. Black and white prints simply doesnât work these days. With color printing affordable today, thereâs no reason for you to miss out on it. Just find the right print shop that will offer you reasonably priced color printing. Thereâs the postcard or greeting card discounts from printplace which you can avail of. Other print shops offer other discounts. Research well to find the one best suited to your budget.
â¢ Be different. Think of unique sizes and shapes, bright colors, and unusual designs. This may cost you extra in printing and postage, but the response rate will surely be higher.
â¢ High quality mailing list. Create or rent a list that contains names of people who fit your target market. Donât forget to put a tracking coded on each direct mail you send out so you know which recipient responded and which did not. This will help you update your list and get rid of the unresponsive prospects.

A well crafted direct mail material is a great way to get in touch with people who donât spend a lot of time online. With proper planning, it will be easy for you to send direct mail that will be read.

Check out greeting card discounts from printplace and get a take 5% off greeting cards and other special offers.

Embracing Changes in the Printing Industry

Fri, 18 May 2012 18:12:37 +0200

Change in the Printing Industry

Eons ago, writers, journalists, and marketers take everything to the printer. They get the entire story, type it on manual typewriters, proofread it, and send them to the local printing company. Today, computer technology has revolutionized the printing industry. Direct to plate printing is now possible where the client simply send a disc to the printer and printing is done straight to the plate. This paved the way for short run and full color printing.

With these innovations comes the sad part: the commercial printing industry is struggling as more and more businesses turn to the Internet. Digital printing is challenging traditional printing. Digital provides a more affordable manner of printing, thus, reducing wastage and allowing small print companies to compete with large firms. With Kodak filing for bankruptcy and Encyclopedia Britannica halting the publishing of its print version, more and more print providers are reassessing their business structure and production operation to keep up with the changes.

The Internet has truly changed the way printing and communication is done these days. The consumer-driven world not only wants instant access to information but they expect to get it all the time. Social media, email, smartphones, and e-readers have also become prominent, thus, opening a lot of doors to opportunities.

The big question is will the print industry prevail? That depends on whether or not the company is able to realize and keep up with the technological advances. The Internet may have provided the market with paperless communication, but itâll be a long time before we see a paperless community. There will still be people who prefer tangible materials especially when sending and receiving important communications. If the printing place is able to keep up with the developments, thereâs high chance that it will survive the technological revolution. After all, the basics remain the same: printers still need to learn the traditional offset process if they want to succeed in todayâs high-tech and high-speed market.

Variable data printing and web-to-print are among the notable innovations in todayâs print industry. With variable data printing, the printer can produce large numbers of unique documents with personalized message for each recipient whereas in web-to-print it saves time and provides flexibility as people are able to order their materials right at home or at the office. Both these printing techniques help connect the online market to the traditional market.

Clever printing companies understand that utilizing these modern printing techniques will allow them to offer interactive, personalized, and powerful materials to their clients. This will reshape their company and provide them new opportunities that will help advance their business.

Without a doubt, digital technology has greatly affected the print industry. It is gaining mainstream attention these days as more and more people realize its value. Traditional printing is no longer enough as personalization becomes is an important part of businesses these days. Creating small or large numbers of materials in the shortest time possible is what people especially business owners look for today. Whenever they need to produce small print runs in the quickest time possible, they can do so as printers have tailored their printing capabilities to their clientâs need.

Printing is not going to die anytime soon. Itâs here to stay. Printing companies only have to learn how to take advantage of the new printing technologies to stay on top of the game.

Visit Printing Place for the latest innovations in todayâs print industry. Change in the Printing Industry and your business!

How to Sustain the Growth of a Small Business amid Economic Downturns

Fri, 18 May 2012 09:20:22 +0200

PRINT with your Small Business to Sustain Growth!

Small businesses are important for the growth of the economy. Although they donât have the financial capacity of big businesses, they help support local communities in expanding job opportunities. Also, they offer innovative products in the market which large businesses cannot match.

In the next months alone, thousands of small businesses will be created, but sadly, half of them will close down at the end of the year. In their chaos to start their own small businesses, startup entrepreneurs often fail to keep up with their customers and prospects. They fail to look deeper into things that matter a lot in business.

Nevertheless, small businesses will always have the chance to grow in an economic boom or downturn. What they only need to do is grab the opportunities available to them before they lose them forever. There are plenty of help available these days, from financial institutions to provide capital to printing companies to help in producing printed marketing collaterals. Taking advantage of them will help the business gain competitive advantage.

For small businesses trying to stay profitable in todayâs economy, here are the basic steps to take to sustain their growth:

Step 1. Be optimistic. If you want to survive through the downturns, you must be prepared for all the hardships and untoward incidents that can happen along the way. Believe that you will achieve success like you always wanted. Confront the chaos and the reality that there will be times when the hardships will be unbearable.

Step 2. Have a strong purpose. Build your business on a strong foundation based on good values and principles. Donât make money your main purpose. Find a deeper purpose that will help make peopleâs lives better while letting you achieve business growth. Have a clear mission that supports your purpose and vision. In due time, the business can become one of the most well-known and famous in the community.

Step 3. Attain personal growth. Remember that you are the captain of your ship. You alone can propel your business towards success. If you have doubts on yourself, you canât attain personal growth. Use your experiences to gain better understanding of your business, your target audience, and the market as a whole. Be persistent. Try to make the right decisions time after time and shake off the bad habits you have been doing for long. With honesty, persistence, and patience, growth will be easy to achieve.

Step 4. Adapt to the changes. Itâs hard to deny that technology is not affecting your business. With the recent technological developments, a lot have changed in the marketplace. This necessitates you to adapt to the changes to gain better leverage in the market. Look into the power of social media, email marketing, online printing and the Internet as a whole. Youâll be surprised with the things you can do online.

Step 5. Grow your network. If you want your business to grow, increase your customer base. Go out there and meet new people, but make sure you donât forget about your existing customers. Remember that business is not all about making money but building relationships as well.

Grow every part of your business. Donât just concentrate on one area and neglect the others. Only when everything is working effectively with each other will your business grow. Once you are able to do that, you can conquer anything. And that elusive success you have been waiting for will now become a reality.

For more information and inquiries about the article feel free to visit Printing Companies and Online Printing

Auto Stickers as Advertising Tools

Thu, 17 May 2012 14:09:57 +0200

Auto Stickers for Advertising

The stickers are known as one of the best options for utilizing the needs of advertising and marketing. In the past, the concept of stickers was limited to product labeling, branding and decoration. They were also used for educating and children in the friendliest way. In the modern day, the stickers are however known as the one of the biggest tools of advertisement. They are custom printed by different companies in die cut shapes and colorful appealing designs. The best thing about stickers is that they easily and immediately capture the interest of potential customers at a glance.

The stickers are printed by making use of two main types of stocks: the standard sticker paper stock and vinyl stock. The stickers printed on paper stock paper stock are less durable and reliable as compared to the vinyl stickers. The stickers printed on vinyl stock are highly durable and long lasting. They donât fade off or peel after months and even years of application. They have the tendency to bare direct exposure to sunlight and rain. The stickers printed on vinyl are highly recommended for outdoor use and therefore prove to be one of the most effective outdoor advertising products.

The use of auto stickers such as car bumper stickersand window stickers has become very popular means of advertising in the modern era. They are the best way to send your message to the public while on the go. Auto stickers are also called moving billboards as they are always moving along with the vehicle. The auto stickers are printed out of vinyl stock and are easy to install and remove. They donât leave any type of residue after being removed from the car. They are used for promoting fundraising, political and advertising campaigns. Auto stickers are also called auto decals.

Aside from bumper stickers, there are also car window stickers. They are placed on car windows. These stickers are mostly placed inside the car. They are also called car window decals. The car window decals are printed out of either standard sticker paper stock, vinyl stock or static cling stock. The difference between static cling stock and other stocks is that it does not use any kind of adhesive for application. Instead of an adhesive, static cling makes use of the static current to stick itself to a certain surface. Static cling stickers are made for use on glass surfaces. They are reusable and repositionable stickers and donât loose their magnetic power even after a long period of time.

Printingblue is one of the leading online printing companies that specialize in the printing of all kinds of stickers including bumper stickers,window decalsand static cling stickers. They make use of full color CMYK/PMS (Pantone Matching System) printing process for the printing of your stickers. Printingblue offers free design support, free unlimited design revisions, free proof reading and free lamination along with free shipping and handling of your sticker printing orders at your doorsteps in minimum turnaround time.

Auto Stickers as Advertising Tools!

Print Business Gone?

Thu, 17 May 2012 12:11:00 +0200

Where has the Print Business Gone?

For printers of the 21st century, online is the way forward. It`s the way print will be sold and managed in the future. The issue is how to get there without losing your bearings, your sanity and your faith along the way.

You may have already dipped a toe in the water, only to get your fingers burnt by poor support, little understanding or lack of any real sense of direction.

Others may be under pressure to go online by customers whose way of doing business now `demands` it.

More still are simply nervous by the whole online thing and really do not know which way to go.

Whatever category you fall into, matters are only made worse by constantly being told that if your`re not into online, you`ll soon be out of business.

The bad news is that may well be true.

The good news is that - with the right help and approach - online Isn`t the insurmountable tsunami it appears to be. It`s more like an exciting wave of innovation that push your business very firmly in the right direction.

All it takes is two things.

The first is to realize that online can only work for you by building it into your business strategy, not just by bolting it on.

The second is to find expert assistance who can guild you along the way. Fortunately, there are some seriously good people out there supporting online business growth for companies like yours. They can help you evolve your online strategy step by step - whether you`re completely new to the concept or already half way there.

So do not feel lost by online. Use this guide to find out more and decide exactly where it can take your business.

When you invest in a copy of `Where Has the Print Industry Gone?` we will send you a complimentary copy of `Where is the Print Business Going?`.
`What an `Impact` these publications will have on your life!

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`It`s a Digital Future`

`The European Printing Industry and the Impact of China on the World`

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`The Digital Future for the Printing Industry`

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Testimonials

"Colin was there at the beginning of my career and over the years has proven to be a significant mentor to me.

Colin is an inspirational business educator and is passionate about industry and in challenging all of us to think outside the box and to strive for new knowledge. His weekly bulletins are thought provoking and prompt us into action, supported with excellent material and case studies it gives confidence in taking the difficult first steps of progress. Colin is never afraid to say what we are all thinking in the hope of keeping us ` Fit for Business`. With his help I am a very successful business man with knowledge of business and people management."

Tony Gill
CEO
Mosaic
and former CEO
encore Direct Plc and encore Washington Ltd
2002 Entrepreneur of the Year
UK

" Colin is a first rate professional and trusted business advisor. He is sharp, relevant, authoritative and eloquent. Collaboration with him is a pleasure, and I have learned something new and valuable at every interaction with him and his highly-regarded business materials."

Mark Surguy
Commercial Lawyer
Pinsent Masons

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Dominic Grudzien
Joint Managing Partner
Harrison Scott Associates

" Excellent and powerful publications to help you to become more successful"

James Shand, Chairman-Xplor UK

`Colin as helped me, my management team and all our personnel and my business since 1999 in the following areas; Sales increased by 92%, Net Profit increased by 50% plus, updated all Assets, implemented new computer systems, new management systems, mentor/coach and contributed to our successful business. Colin is an excellent and powerful Non-Executive Director who helps me, my personnel and my business become more successful.The company was successful sold in 2007`.

David Pearson
Former Managing Director
Pearlan Decals Limited
UK

"Colin Thompson is acknowledged as one of the foremost consultants in the graphic arts arena. His reality based experience has been used to good affect to help those operating in the sector to take their business to a different level. He has a no nonsense approach and quickly recognises the core of any issue enabling him to provide relevant and appropriate solutions."

Sidney Bobb
Chairman
The British Association of Print and Communication
London
UK

" Colin and I worked together in the USA almost two decades ago and we remain in contact over the years as we follow each others` career. I have always enjoyed reading his communications, research reports, publications and thoughts on business and business process. I respect his opinions and have been able to implement many of his recommendations within my print manufacturing businesses here in the United States. His advice has been extremely insightful"

Casey Campbell
President and CEO
Printegra
USA

" I did recognize immediately the thought leadership and authority that comes from Colins person and work. You`ll find many very committed and brilliant people in this industry. However, Colin out performs them with his passion for this business, his impressive heritage, his ability to simplify the complexity of Digital Printing and his open mind, enabling him to not only concentrate on Document Management but also on other very promising parts of human life"

Jan Hol
Senior Vice President - Communications
Oce
Corporate Headquarters
Venlo, The Netherlands

--- --- ---

More Economics and Business Inspiration:
`Accelerate with Impact` -
by Colin Thompson ISBN: 978-1-84549-289-2

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ENDS
Note: About the Author Colin Thompson

Colin is a former successful Managing Director of Transactional/Print Manufacturing Plants, Print Management/Workflow Solutions companies and other organisations, former Group Chairman of the Academy for Chief Executives and Non-Executive Director, helping companies raise their `bottom-line` and `increase cash flow`. Plus, helping individuals to be successful in business and life in general. Author of several publications, research reports, guides, business and educational models on CD-ROM's/Software and over 400 articles published on business and educational subjects worldwide. International Speaker and Visiting University Professor.

Print Business Gone? No, you just have to look for it!