News &Thoughts from Grassroots Enterprise

Several Grassroots Enterprise Clients Deploy Actions for Facebook

Mike Panetta — Wed, 1 Jul 2009 13:25:00 PDT

The ability to send message to Congress, state legislators, or other decision makers directly from Facebook is something that a lot of organizations and associations are looking to do.

Thanks to the Actions application developed by Grassroots Enterprise, some of our clients are beginning to do just that - and much more. Over the last few weeks we've deployed several instances of this application for our clients, and they are all seeing tremendous results - with conversion rates approaching 45% in some cases.

Below the jump are a few early examples of clients using this tool. Read on to get more details.

PRWeek, AllFacebook, and InsideFacebook Cover us

John Hlinko — Wed, 1 Jul 2009 10:46:00 PDT

Alrightie then, when it comes to our new "Actions" product for Facebook, all we can say is... "You like us! You really like us!"

After great hits in the highly influential social media blogs, "Inside Facebook" and All Facebook, and even a shout-out from Facebook itself (see the Sotomayor blurb). next comes a really sweet hit in PRWeek. Check out an excerpt below, and if you want to know what all the fuss is about, go here for a screencast of the product in action.

'Roll Call' covers Actions for Facebook

John Hlinko — Mon, 8 Jun 2009 13:30:00 PDT

Well that was quick... just days after launching our revolutionary "Actions" offering for Facebook, we're already in "Roll Call."

Thanks to a wildly successful launch for a "confirm Sotomayor" effort. You can see "Actions" in action, on the Grassroots site, including a screencast. And you can read an excerpt of the article right here:

Group Opens Quirky Sotomayor Push
June 8, 2009
By Tricia Miller
Roll Call Staff

Democracy in America reaches the people where they are. In the old days, voters could contact their elected officials through the mail, then by phone, then by fax, then by e-mail. Now, Grassroots Enterprise in Washington, D.C., has made it a little easier: Voters can e-mail their Senators directly through Facebook.

...

Facebook Innovation: 'Million Fan March'

John Hlinko — Wed, 3 Jun 2009 12:33:00 PDT

From our latest press release, hot off the presses...

Grassroots Enterprise Technology Powers "Million Fan March" for Sotomayor Confirmation;

New "Actions" Innovation for Facebook® Platform Offers Nearly a Million "Fans" Opportunity to Lobby the US Senate for Sotomayor's Confirmation

(WASHINGTON, D.C., June 3, 2009) -- Grassroots Enterprise (GRE), a bipartisan, high-tech communications firm specializing in building grassroots support for causes, products and companies, today announced the official launch of its new, revolutionary "Actions" offering built on the Facebook® Platform, an offering that permits Facebook "fans" to send a letter to their Senators - without having to install an application to their personal...

Ecomagination

Abbey Kos — Mon, 1 Jun 2009 07:54:54 PDT

"Any sufficiently advanced technology is indistinguishable from magic." - Arthur C. Clarke

When I was in Kindergarten I was the only six-year-old girl in town with a computer in her bedroom and her own 2400-baud modem. So, after nearly twenty years of being an internet nerd, it's rare to find something that blows my mind...until a few weeks ago. A friend sent me a link to GE's "Ecomagination" campaign; she told me to print out a basic black and white image and hold it up to my webcam. I was...

Politico Covers Hlinko and McIntyre 'GuyPartisan' Effort

John Hlinko — Tue, 12 May 2009 12:16:00 PDT

Well, McIntyre and I might be on opposite sides of the political fence, but it doesn't mean we can't agree on some things -- a good steak being one of them.

And thus was born the "GuyPartisan" dinner series a few months back -- a gathering of rabid Republican and Democratic guys who also agreed on the virtue of steak... but not much else.

But enuffa my yackin... let the far, far better writers at Politico flesh out the story:...

Grassroots launches 5 Facebook offerings

John Hlinko — Mon, 4 May 2009 11:50:00 PDT

Planning an advocacy campaign? If Facebook isn't part of your organization's strategy, it needs to be. With more than 200 million members and a uniquely "viral" structure, Facebook is the ideal platform to reach your supporters, and turning them into evangelists.

Grassroots Enterprise is proud to have been at the forefront of the Facebook advocacy revolution. Our innovations using Facebook for online advocacy have won a string of "national best" awards, and broken new ground time and time again. And our most recent Actions for Facebook offering has brought true action center advocacy to Facebook pages for the first time.

So keep reading, learn about what we've got to offer, and when you're ready to launch a "faceroots" strategy, talk to us.

Palin-ated!

Bill McIntyre — Tue, 14 Apr 2009 11:28:29 PDT

Palin-ated! Online Media Training, Don'cha know!

Early this year a PR hotshot tweeted about a client's town saying, "I would die if I had to live here!" Some of his Twitter followers from that company noticed and were appalled.

Right now, the CEO of a major PR firm uses a profile photo of himself on a popular social net picturing himself proudly cuddling with President Obama...I guess he doesn't care what his clients (or potential clients) think about that...but others do....

Grassroots wins GSA Approval! 'Stimulate' us!

John Hlinko — Thu, 9 Apr 2009 12:21:00 PDT

Grassroots Enterprise is proud to announce that we have been officially approved for the GSA schedule (AIMS 541, "Advertising and integrated marketing solutions").

For those not familiar with it, it's sorta like being "on the list" to a hot, new club...Club Fed...if you will.

GSA approval speeds up the competitive process for government business, and permits deal-closing in weeks instead of months. We have been pre-vetted -- making it much, much easier for Federal officials to work with us on projects (literally, greatly streamlining the process and timeline).

We're extremely proud of having made it through this process, and...

Campaign Biz Predicts Tech Will Dominate in 10 Years

Kevin O'Neill — Tue, 31 Mar 2009 07:40:00 PDT

This past weekend, I attended the AAPC's Pollie Awards and Conference at the National Harbor outside of DC. AAPC is the trade association representing political and public affairs consultants. It was clear at this year's Pollies that the campaign industry now understands that technology is an "agent of change" for political communications.

At the conference, AAPC released findings of the State of Political Consulting Poll, which found that consultants believe that in ten years that the biggest portion of their voter contact budget will be spent on internet advertising and outreach,...