Gray Digital Health Blog

Register Now: 2012 Health Care Social Media Summit

Mon, 21 May 2012 18:13:38 Z

The Texas Hospital Association’s 2012 Health Care Social Media Summit is bringing an impressive line-up of national experts( including our colleague Reed Smith) to Austin for a high-level strategic look at health care social media.

A Fantastic Use of Facebook by A Hospital

Fri, 13 Jan 2012 19:56:14 Z

Check out this GREAT use of social media! Mercy Sacramento is offering a $100 gift certificate to encourage members of their community to post their New Year's resolutions on line and "share" it with their friends. Now that's what we call ENGAGEMENT!

We think this has some GREAT viral opportunities and we hope Mercy keeps in touch with participants to find out if they were able to keep there resolutions or not.Think of the potential to develop an on-line following, an on-line community that supports these individuals, and multiple reasons for people to continue to engage with Mercy's over the next year.

We're seeing more and more healthcare groups and hospitals target their marketing efforts to key lifestyle groups. How can you use social media to connect and engage with your patients?

Why Pictures are Important for your Hospital

Wed, 16 Nov 2011 17:21:48 Z

Gray Digital Group believes in the visual, and the best way to tell your health care story online is through images. Photography, a key communication tool, also builds up your website's SEO. The goal remains to snap an picture that tells a story. Capture the moment and show off your company or brand.

Video, Not Just For the Interns

Wed, 19 Oct 2011 17:31:41 Z

Gwinnett Medical Center discovered that YouTube is not just for the interns or young doctors. One of their hospital volunteers, Ruth Ann Chapin, decided she wanted to combine hospital fundraising with her 80th birthday wish, jumping out of a plane. That's exactly what they did.

Is Your Website Mobile?

Wed, 12 Oct 2011 15:20:37 Z

According to Pew Internet & American Life Project 78% of smartphone owners go online daily. This means that a large majority of your patients, future patients & collaborators are viewing your website on a credit card sized screen. Pick up your mobile device, go to your website, what do you see?

Providing Care, One Tweet at a Time

Wed, 05 Oct 2011 19:36:34 Z

We love it when Doctors share their social media testimonies, and Dr. Deborah Cooper-Lall has a great one. It's not a grand story about her entering into the tech world; instead, it's a great story about what has happened since.

Health & Fitness on the Go

Mon, 26 Sep 2011 20:55:32 Z

We love a good mobile app. Nowadays, majority of companies create an on the go platform to follow consumers wherever they wander. Heath care is no exception. Greatist.com complied a list of the top websites, iOS apps, Android apps and gadgets to keep you fit and healthy.

QR Code University with St. David's

Wed, 21 Sep 2011 22:26:07 Z

We are so proud to showcase one of our client's latest ventures in digital marketing, and we aren't the only ones! Ragan.com featured St. David's HealthCare and how they teamed up with the University of Texas Athletics to spread a hands-only CPR video.

What's Your Web Strategy for Health Care Reform?

Tue, 14 Jun 2011 03:20:52 Z

Thumbs up to Liz Conlin’s blog post: Is your organization prepared for health care reform? We’ve watched closely our hospitals and physicians group clients as they navigate uncharted waters preparing for “health care reform.” Whether it is budget cuts in preparation of reimbursement changes or conversion to an EMR system, our clients are faced with...

Blogging: Respond to What's Happening

Wed, 27 Apr 2011 03:18:10 Z

What’s the hot topic of the day? Did you receive a compliment about your office staff? Do patients complain about wait times? Listen for opportunities to blog about what’s going on TODAY:

Interactive Health: Abundant Opportunities

Fri, 22 Apr 2011 03:15:02 Z

Check out this great guest blog post on Forbes.com about the emergence of "interactive health." Ron Gutman explains:

Physician Blogging: Recycle Your Content

Wed, 20 Apr 2011 03:12:20 Z

Look at your blog as an opportunity to recycle your marketing materials, important community service messages and other content already on your website...

Blogging: Repurpose Content

Thu, 14 Apr 2011 03:03:59 Z

Tips for Your Medical Practice Blog: The information you already provide your patients on a daily basis is GREAT content for blog posts...

Health Literacy: Is your website bad for your patients’ health?

Tue, 08 Mar 2011 03:01:49 Z

In article in the Washington Post last week highlighted a topic we’re beginning to hear more about: health literacy. Specifically, the LACK of health literacy among the American public. The article recounts examples of patients who misunderstood their doctors’ instructions, causing additional complications to...

Yes, Doctor, You Really Do Need to Pay Attention to Facebook

Thu, 27 Jan 2011 02:59:37 Z

Attention Doctors: Between patients and visits from pharmaceutical reps, discussions about EMRs and the transition to paperless and wireless, and the dreaded reality about reimbursement rates, it is time to take a look at Facebook...

A Hospital Website: It Eats, Breathes and It Is MOBILE!

Fri, 12 Nov 2010 03:07:09 Z

Sometimes, when explaining to our clients about the importance of making updates to their site, we’ve been known to refer to their site as “a living breathing thing” that needs “care and feeding.”

Health Care Providers, Hospitals, Need Social Media Warning

Fri, 20 Aug 2010 02:57:35 Z

From time to time we come across health care groups that are clearly struggling to understand the digital space and how powerful social media has become. From just a short visit to a website, a quick scan of Facebook page or a Twitter account, it is pretty easy to see who is...

NeuroTexas Institute Launches Research Site

Mon, 26 Jul 2010 02:55:37 Z

Our friends at the NeuroTexas Institute recently completed their second website project with us. Their research division, a separately funded set of programs, can now be found at...

Survey Says: Doctors Benefit from Being On-Line

Fri, 23 Jul 2010 02:54:09 Z

We had to smile this morning when we reviewed HealthLeaders’ Media Marketing Weekly. Industry experts appear to agree with what we’ve been telling our physician clients all along: “Doctor, you have got to be on-line and you have got to engage on-line with your patients.”...

Health Care Apps

Tue, 13 Jul 2010 02:51:35 Z

With mobile technology becoming what consumers rely on more and more, it has been fun to watch the health care related mobile apps take on a life of their own. The Los Angeles Times released a list yesterday of their top ten favorite apps...

Yellow Pages VS On-line Marketing

Wed, 23 Jun 2010 02:49:11 Z

Does your medical practice or hospital still need paid telephone directory ads? Come on, admit it. You’re not sure what to do about that nagging, not so little, budget line for the yellow pages...

GWT Launches St. David’s Rehab Micro Site

Tue, 08 Jun 2010 02:46:58 Z

Rehabilitation is a service line that crosses the entire St. David’s HealthCare (SDH) Partnership. From multiple outpatient clinic locations to a full service rehabilitation hospital located at St. David’s Medical Center, rehabilitation is a crucial component...

The Mommy Blogger What Would Your Mom(s) Say about Your Medical Services?

Fri, 21 May 2010 02:44:44 Z

We’ve recently heard a lot of chatter on the web about the phenomena called the “mommy blogger.” This ever-growing, ever-opinioned group of bloggers (who happen to be moms) are being identified and credited for the power of their unified voice. Advertisers are taking notice too. This virtual version of “word of mouth” influencers has some incredible power to influence their followers. So, health care marketers, here’s what you know:

Hurray for Hospital Week!

Mon, 10 May 2010 02:34:13 Z

This week hospitals all over the country will celebrate hospital week with lots of events and special activities. We’d like to give a special round of applause to our hospital clients. Together we have created some great...

National Cancer Survivor’s Day

Thu, 06 May 2010 02:32:07 Z

According to the National Cancer Survivor’s Day Foundation, June 6th, which is Cancer Survivor’s Day, is the world’s largest survivor’s event. If cancer services and support are among the things offered within your organization, we think that this is a great time to update your website and use some social media tools to promote what you do!Just a few ideas and suggestions: