Clever Ideas, Great Ads

Edmunds Helps Car Shoppers Make the Right Call in New Ad Starring Dodgers’ Tommy Edman

noreply@blogger.com (Rey B) — Wed, 22 Jul 2026 13:25:57 +0000

National car-shopping resource Edmunds wants car shoppers to make the right call—literally—in “The Challenge,” an LA-first social ad campaign featuring Los Angeles Dodgers’ superutility player Tommy Edman. Directed and produced entirely in-house, the ad series targets a deliberately narrow audience and runs in Los Angeles and select markets nationwide across Meta platforms today through mid-September.

The ad spot is the latest element of Edmunds’ “Back to Back” brand campaign, an extended partnership with the Los Angeles Dodgers and Edman for the 2026 season. Through the campaign, fans will discover how they can use Edmunds to browse millions of new and used vehicle listings and get a free appraisal with up to three offers on their current car.

In the ad, Edman calls out the biggest pain points of driving in Los Angeles, from heavy traffic to high gas prices and today’s challenging affordability conditions. Developed for sports fans, the social-native commercial plays on the familiar concept of challenging a close call. Edmunds uses the concept as an extended metaphor, showing shoppers how its digital tools help them to make a more informed, confident call on their next vehicle purchase.

“Much like baseball, car buying is a tough game even under the most ideal conditions. Edmunds is reminding shoppers that even in a challenging market, there’s always an opportunity to make a better call,” said Alison Steinlauf Anziska, Edmunds' senior vice president of marketing. “We’re proud to continue our work with Tommy Edman, an athlete who always makes the right calls on the field.”

Creative Strategy: Reaching Real Fans by Leaning Into the Baseball Zeitgeist

"In marketing, the ultimate trap is trying to please everyone and ending up delivering less value to the consumers you’re actually trying to reach,” said Benny Gee, creative director at Edmunds. “With this campaign, we picked a specific audience and built a concept crafted entirely for them: the sports fan. By leaning into this niche world, we created something that speaks directly to them while positioning Edmunds as the ultimate consumer advocate that gives shoppers absolute confidence in the deal they’re getting."

Delivered in a question-and-answer format, the creative is built for short-form social video and runs across Meta platforms in punchy 30-, 15- and 6-second cuts, with high-energy, quick-cut editing to keep audiences engaged.

“There's an old industry belief: If the work really matters, you have to use an agency for it. For almost a decade, that's what we did too,” said Gee. “This time, we built it ourselves — start to finish. We know our brand better than anyone we could hire. That's why the idea survives the way it was pitched — because it's actually ours.”

Edmunds Goes Back-to-Back with Tommy Edman in Latest Ad

Tommy Edman is the face of Edmunds’ hero ad campaign for a second consecutive season. The partnership coincides with the versatile switch-hitter’s second full season as a Dodger (third overall) and back-to-back championships with the Boys in Blue.

“Baseball fans know the importance of making the right call, and bringing that idea into the ad with Edmunds was a fun way to speak directly to them,” said Edman. “This campaign is all about showing people that Edmunds can help them make the right calls when it’s time to shop for a car, whether they need an unbiased vehicle review, a quick gut check on a price, or a clear look at what their current car is actually worth.”

“Where’s the Love for LA Drivers?”

“The Challenge” launches at a critical moment as car shoppers face significant affordability headwinds. New-car prices have climbed nearly 30% since 2019, and rising interest rates, insurance, repair costs and gas prices have pushed average monthly payments to a historic high of $777, with buyers, at record levels, stretching loan terms out to seven years or longer.

“This campaign is our effort to connect more consumers with Edmunds’ research and budgeting tools so they can navigate today’s market conditions with confidence," said Anziska.

Building on Momentum: Deepening Ties with Sports Fans

“Back to Back” is the latest in a series of Edmunds campaigns built for sports fans. From “Name of the Game” in 2024 to 2025’s “Edman on the Street,” Edmunds has built a roster of professional athletes with names that sound like Edmunds, positioning the brand as the resource shoppers turn to when beginning a journey to buy or sell a car. “Edman on the Street” earned Gold recognition in the Association of National Advertisers’ In-House Excellence Awards earlier this year. The sports focus is grounded in third-party data showing strong overlap between car shoppers and sports fans.

Last year’s campaign, which also included an Original Tommy’s cheeseburger combo giveaway on National Cheeseburger Day, drove a 111% increase in Google searches for "Edmunds" and a 22-point lift in ad recall in Los Angeles, more than double benchmark levels, along with gains in engagement and appraisal activity.

Driving in More Runs This Season

Dodgers fans will engage with Edmunds across multiple platforms and fan experiences through the rest of the 2026 season. In August, Edmunds will launch a sweepstakes featuring VIP Dodgers gameday experiences, including an on-field batting practice viewing, a private stadium tour, premium seats, and transportation to and from the game.

Edmunds will also have an in-stadium presence at select Dodgers home games in August, featuring its car-shopping experts and fun giveaways. Toward the end of the season, Edmunds will reveal the results of a Dodgers fan survey on car ownership and shopping habits, along with a video featuring Tommy Edman’s reaction to the results.

ABOUT EDMUNDS

Edmunds guides car shoppers online from research to purchase. With in-depth reviews of every new vehicle, shopping tips from an in-house team of experts, plus a wealth of consumer and automotive market insights, Edmunds helps millions of shoppers each month select, price and buy a car with confidence. Regarded as one of America's best workplaces by Newsweek, Fortune, Great Place to Work and Built In, Edmunds is based in Santa Monica, California. Follow us on TikTok, Twitter, Facebook and Instagram.

Channel 4 Encourages New Thinking on Class Representation with Next Iteration of Diversity in Advertising Award

noreply@blogger.com (Gloria J) — Tue, 21 Jul 2026 13:40:27 +0000

Channel 4 Sales has today launched the eleventh edition of its annual Diversity in Advertising Awards, offering £1 million worth of advertising airtime to support work that champions more authentic representation in advertising.

This year’s iteration focuses on class, asking brands and agencies to challenge outdated stereotypes and better represent the lives, agency and influence of working-class people across the UK.

A 2024 YouGov survey found that 56% of Britons consider themselves working class, while a 2025 report from the Social Mobility Commission similarly found that 53% of the public identify as working class.

Despite this, early findings from Channel 4’s upcoming seventh Mirror On The Industry audit reveals a stark contrast in representation in adverts, with only 11% of characters identified as working class compared to 41% as middle class.

Working-class people are also heavily depicted through the lens of their jobs, with characters more than three times as likely to be shown in a uniform (37%) compared with the total sample (11%).

The Diversity in Advertising Award encourages advertisers to create more accurately representative campaigns, with inclusive, stereotype-free thinking embedded within the creative process, reflecting the intersectional diversity of working-class communities.

Rak Patel, Chief Commercial Officer at Channel 4 states, “Over the past decade, Channel 4’s Diversity in Advertising Award has helped drive meaningful change across the industry, while proving that inclusive advertising delivers results. This year, we're challenging brands to rethink how working-class people are represented in advertising and bring forward fresh ideas that reflect one of the UK's largest and most influential audiences.”

The initiative also encourages the meaningful involvement of working-class creatives and consultants behind the scenes.

The winning brand will receive £1 million worth of Channel 4 advertising airtime across the broadcaster’s linear, streaming, and social platforms. An additional five shortlist entries will also be offered up to £250,000 of match funded commercial ad space.

Amy Jenkins, Sales Leader at Channel 4, adds, “More than half of people in the UK identify as working class, yet they remain significantly underrepresented in advertising. By entering this initiative, brands have an opportunity to reach an audience whose considerable spending power and influence is often overlooked, while creating work that resonates more strongly with modern Britain.”

The long-standing Diversity in Advertising Award sits at the heart of Channel 4 Sales' Business for Good initiatives, demonstrating how advertising can drive both positive social impact and commercial success. Previous winners have included campaigns from Maltesers, Lloyds, Starbucks, Vanish, E45, Currys and Tesco.

Competition entries for 2026’s Diversity in Advertising Award must be submitted by 1^st October 2026.

Further details and how to enter Channel 4’s Diversity in Advertising Award are available here: Channel 4 Sales website – Business for Good

E*TRADE Launches Crypto Trading With New 'What's Next' Campaign by 72andSunny and Park Pictures

noreply@blogger.com (Rey B) — Tue, 21 Jul 2026 13:24:58 +0000

E*TRADE from Morgan Stanley has unveiled its latest brand campaign, "What's Next," celebrating the launch of cryptocurrency trading on its award-winning platform. Created by 72andSunny New York and produced by Park Pictures, the campaign marks the newest chapter of the brand's "More to Love" platform.

The new film places crypto within the broader history of financial innovation, illustrating how groundbreaking investment opportunities often begin as unfamiliar concepts before becoming part of everyday investing. With clients now able to buy, sell and trade Bitcoin, Ethereum and Solana on E*TRADE's platform—supported by insights from Morgan Stanley—the campaign positions crypto as the next evolution in trading.

The integrated campaign launched today across multiple channels, including:

A national video rollout timed to major sports and cultural events, including MLB All-Star Weekend and the Home Run Derby.
Social activations designed to spark conversation across Reddit and X, reaching investors where they are most active.
A first-to-market Reddit execution featuring a custom tap-to-engage unit displaying real-time cryptocurrency pricing.

The spot, titled "What's Next," traces the evolution of trading across different eras, showing that every major financial shift once seemed unfamiliar before becoming mainstream. By connecting historical moments of innovation with today's crypto landscape, the campaign reinforces E*TRADE's position at the forefront of modern investing.

Juliana Cobb, Chief Creative Officer at 72andSunny New York, said: "E*TRADE is an innovator who's always been at the forefront of modern trading, so what better way to show the latest evolution – hello, crypto! – than to go back to the beginning?"

Park Pictures director Nathan Price added: "It's a film about the underdogs of history who had the temerity to embrace the new. A goat herder, a princeling on the make, cash mad pirates, a Reagan-era PC day trader. We wanted you to feel their vividness — the character actors, the richness of costume and place, and a camera hungry for their energy, hungry for life."

Andrea Zaretsky, Chief Marketing Officer of Morgan Stanley Wealth Management and ETRADE, said: "'What's Next' dives into ETRADE's next frontier—crypto. The launch is a perfect example of what we want to convey in our More to Love campaign. Clients now have a seamless, integrated experience through the award-winning E*TRADE platform, with the confidence and trust that comes from being part of Morgan Stanley. With this campaign, we're shining a light on how we meet investors at every step of their financial journey—whether they're just starting out, experienced active traders, or planning for retirement."

CREDITS

Creative Agency: 72andSunny New York
Production Company: Park Pictures
Director: Nathan Price
Editorial: Work
Color: Rare Medium
Sound Design & Mix: Concrete Form
VFX Studio: Untold

The Evolution of Digital Marketing for Modern Businesses

noreply@blogger.com (Staff Writer) — Tue, 21 Jul 2026 04:09:35 +0000

The digital marketing landscape has undergone a profound transformation over the past two decades. What began as simple banner advertisements and basic email directories has evolved into a highly sophisticated, data-driven ecosystem powered by artificial intelligence, machine learning, and real-time analytics. For modern businesses, navigating this complex environment requires a continuous adaptation of strategies, tools, and partnerships to ensure sustained growth and market relevance.

From Mass Media to Hyper-Personalization

Historically, marketing was a broadcast medium. Companies relied on television, radio, and print advertisements to reach broad audiences, hoping that a small percentage of viewers would convert into customers. While this approach was effective for building mass brand awareness, it lacked precision and was incredibly expensive. The advent of search engines and social media platforms shifted the paradigm, allowing businesses to target consumers based on their specific interests, behaviors, and search intent.

Today, the focus has shifted from broad targeting to hyper-personalization. Consumers expect brands to understand their unique needs and deliver tailored content at every touchpoint of their buying journey. This level of personalization requires a deep integration of customer data platforms, content management systems, and automated marketing tools. Businesses that fail to deliver personalized experiences risk losing their audience to more agile competitors who leverage data to build stronger customer relationships.

The Rise of Search and Organic Visibility

Among the various digital marketing channels, organic search remains one of the most powerful and cost-effective drivers of long-term business growth. Unlike paid advertising, which stops generating leads the moment the budget is exhausted, search engine optimization builds permanent digital equity. Appearing at the top of organic search results establishes natural trust and credibility with consumers, who view top-ranking websites as industry leaders.

However, achieving and maintaining top rankings is more challenging than ever. Search engine algorithms are constantly updated to prioritize user experience, content depth, and technical site health. Modern search optimization requires a holistic approach that combines high-quality content creation, flawless technical architecture, and strategic authority building. Partnering with specialized agencies like Howling Media allows businesses to navigate these complexities and build a robust digital presence that withstands algorithmic shifts.

The Integration of AI and Automation

Artificial intelligence is the latest force disrupting the digital marketing industry. From predictive analytics and automated content generation to conversational chatbots and programmatic ad buying, AI is enabling marketers to work with unprecedented speed and efficiency. By automating repetitive tasks, businesses can focus their resources on high-level strategy, creative development, and relationship building, driving better campaign performance and higher returns on investment.

Despite the power of automation, the human element remains essential. Successful marketing campaigns require a balance of data-driven insights and creative storytelling. While AI can analyze consumer behavior and optimize ad placements, it cannot replicate the emotional resonance of a well-crafted brand narrative. The future of marketing lies in the collaboration between human creativity and machine intelligence, allowing brands to build deeper connections with their audiences.

Building a Sustainable Digital Strategy

To build a sustainable digital strategy, businesses must focus on diversification. Relying on a single marketing channel, such as paid search or social media, leaves a brand vulnerable to sudden policy changes, algorithm updates, or cost increases. A diversified approach that combines organic search, content marketing, email campaigns, and targeted paid media ensures steady lead generation and brand visibility across multiple touchpoints.

For businesses looking to explore the technical standards of modern web development, reviewing the W3C Web Standards is highly recommended. Additionally, staying updated on search engine guidelines via the official Google Search Central Documentation is essential for maintaining long-term compliance and organic visibility in a highly competitive digital marketplace.

First-Ever Type-High Winners Announced In Global TDC72 Competition

noreply@blogger.com (Gloria J) — Mon, 20 Jul 2026 14:06:12 +0000

The global Type Directors Club announced its first-ever Type-High awards winners in its prestigious TDC72 competition, unveiled at a special awards ceremony and exhibition at The Lighthouse in Brooklyn.

This marks the first time the global organization has awarded its newly created physical Type-High Gold, Silver, and Bronze awards, along with continuing to present its prestigious TDC Certificate of Merit honors. Type-High awards were named and designed by longtime TDC collaborator, life member, and organization Chairman Emeritus Graham Clifford.

Overall, 13 Gold, 26 Silver, 28 Bronze, and 92 Certificates of Merit were awarded this year

Leading the way as TCD72 Best of Discipline winners were:

Communication Design: SMLXL New York with Mallandrich Barcelona “Spatial Festival 2025” for Spatial Festival
Lettering: Neighbour Co. Hong Kong SAR China “Tattour 2025 Identity” for Tattour
Type Design: Adobe Tokyo “Momochidori Variable Font”, designed by Ryoko Nishizuka and Frank Grießhammer.

Thirteen entries were awarded TDC’s first Type-High Gold awards, as follows:

Adobe Tokyo “Momochidori Variable Font” in Type Design, Text + Display Typefaces, Variable Font, designed by Ryoko Nishizuka and Frank Grießhammer.
Base Design New York “12 Matcha” for 12 Matcha in Communication Design, Print or Digital, Brand Identity System
Daniel Frumhoff Design New York “Stanford d.school Yearbook ’24” for Stanford University d.school in Lettering, Publication/Editorial, Editorial/Catalog/Magazine, lettering by Hulises Ortiz and Zrinka Buljubašić.
Mălin Neamțu The Hague “Segmentor” personal project in Type Design, Text + Display Typefaces, Multiple Axis Type Family
Neighbour Co. Hong Kong SAR China “Tattour 2025 Identity” for Tattour in Lettering, Other
Omnicom Chicago with Omnicom Production Chicago and Pes Motion Studio Chicago “Caption with Intention” for Rakish Entertainment in Communication Design, Motion, Closed Captions/Subtitles
Shira Inbar New York with Ahmed Klink New York and Tom Van der Borght Ghent “Who Is The Sky?” — Album Art for David Byrne in Communication Design, Print, Packaging Design
SMLXL New York with Mallandrich Barcelona “Spatial Festival 2025” for Spatial Festival in Communication Design, Motion, Animated Posters
Studio Dumbar/DEPT Rotterdam with OpenAI Creative Studio San Francisco “OpenAI DevDay 2025” for OpenAI in Communication Design, Motion, Kinetic Typography
Studio Dumbar/DEPT Rotterdam with OpenAI Creative Studio San Francisco “OpenAI DevDay 2025” for OpenAI in Communication Design, Other, Non-traditional Media
Tarek Atrissi Design Barcelona “From Bauhaus to Mecca Exhibition Design” for The Design Museum Den Bosch, The Netherlands in Lettering, Environmental Design, Installation/Environmental Design
The New York Times Magazine “Inside the Collapse of the F.D.A.” in Communication Design, Publication/Editorial, Book/Magazine Cover
Underware The Hague “Herby, a holographic typeface” in Type Design, Text + Display Typefaces, Multiple Axis Type Family

TDC72 entrants with the most overall Type-High awards and Certificate of Merit wins were Studio Dumbar/DEPT Rotterdam with two Golds, two Silvers, and a Certificate of Merit, and SMLXL New York with one Gold, two Silvers, one Bronze, and a Certificate of Merit.

This year’s esteemed global jury of leading professionals in the field from around the world awarded 13 Golds, 26 Silvers, 28 Bronzes, and 93 Certificates of Merit. As per TDC competition tradition, the jury also made their personal TDC72 Judges Choice selections from among all of this year’s winners.

TCD72 winners represented 40 countries and regions, led by the United States with 93, Mainland China with 23, Netherlands and Spain with nine each, and the United Kingdom with seven.

Along with receiving Type-High or Certificate of Merit awards, TCD72 winners receive a digital seal certifying their work is among the world’s best of the year. Winning work will also be featured in the highly respected TDC Annual, The World’s Best Typography® (published in September), and showcased in a number of exhibitions that travel to museums, schools, and design organizations around the world.

TDC72 winners are also part of The One Club for Creativity’s prestigious Global Creative Rankings, earning points alongside winners in The One Show, ADC Annual Awards, Art Director Club of Europe (ADCE), and ONE Asia Creative Awards, to chart the world’s leading independent creatives, design firms, ad agencies, production companies, and brands.

Jury Presidents for the TDC72 competition were Lisa Smith, Global Chief Design Officer, Uncommon Creative Studio, New York for Communication Design; Mary Kate McDevitt, illustrator, hand-letterer, and designer based in Philadelphia for Lettering, and Aleksandra Samuļenkova, type designer based in Haarlem, for Type Design.

The complete showcase of TDC72 winners can be viewed here.

How Luxury Lymphatic Massage Destin Enhances Your Wellness Experience

noreply@blogger.com (Staff Writer) — Mon, 20 Jul 2026 13:00:00 +0000

How Luxury Lymphatic Massage Destin Enhances Your Wellness Experience

In the fast-paced world of agency life, professionals often seek effective and personalized approaches to maintain their well-being. One such transformative approach is the Luxury Lymphatic Massage Destin, a specialized treatment that enhances your wellness experience by focusing on the body's lymphatic system. This article explores the numerous benefits of this massage technique and how it fits seamlessly into a comprehensive wellness ecosystem. By understanding its effects on both physical and mental health, you can make an informed decision to incorporate it into your self-care routine.

How Luxury Lymphatic Massage Transforms Your Wellness Journey

The Luxury Lymphatic Massage Destin is more than a mere indulgence; it is a pivotal component of a holistic health assessment. This massage technique utilizes gentle and rhythmic movements to stimulate the lymphatic system, which plays a crucial role in detoxifying the body and supporting the immune system. Integrative health coaches often recommend lymphatic massage as part of a broader wellness strategy, aiding in the reduction of swelling and promoting the body's natural ability to heal.

Incorporating this treatment into your wellness journey can significantly enhance the effectiveness of other therapeutic lifestyle changes (TLC), such as regular exercise and nutritional psychology. By fostering a balanced internal environment, the massage complements other health interventions and facilitates a more comprehensive approach to well-being.

A study highlighted in a recent publication by the National Institutes of Health shows that individuals who integrate lymphatic massage into their wellness regimens often report improved energy levels and a heightened sense of vitality, underscoring its role in a successful health behavior change model.

Experience the Rejuvenating Effects of Lymphatic Drainage

The rejuvenating effects of lymphatic drainage are well-documented within the realm of evidence-based complementary and alternative medicine (EBCAM). This technique not only aids in detoxification but also supports the body's natural resilience training protocol. By encouraging the removal of toxins and excess fluid, lymphatic massage can lead to a noticeable reduction in the appearance of bloating and fatigue, making it an ideal choice for agency professionals who face demanding schedules.

Moreover, the massage has a profound impact on mental wellness. By reducing physical discomfort, it enables practitioners to engage more effectively in mindfulness-based stress reduction (MBSR) practices. This synergy between physical and mental health is a cornerstone of the biopsychosocial model, which emphasizes the interconnectedness of body and mind in overall wellness.

According to the American Heart Association, regular engagement in relaxation techniques such as lymphatic massage can contribute to lower blood pressure and improved cardiovascular health, further reinforcing its value in a comprehensive wellness program evaluation.

Enhancing Relaxation and Stress Relief through Massage Therapy

For agency professionals, relaxation and stress relief are not mere luxuries but necessities for maintaining productivity and mental clarity. Luxury lymphatic massage provides a unique opportunity to unwind and recharge, as it targets the body's stress response systems. By reducing cortisol levels, this massage technique supports emotional freedom techniques (EFT), which are designed to release emotional blockages and foster a sense of calm.

Furthermore, lymphatic massage can be a vital part of a self-care audit, helping individuals assess and refine their personal wellness strategies. By prioritizing relaxation, you can enhance your capacity to manage stress and improve your overall quality of life. This approach aligns with the principles of the health literacy assessment, empowering individuals to make informed decisions about their health practices.

By incorporating lymphatic massage into your routine, you can achieve a state of deep relaxation that facilitates the healing and recovery of both body and mind, providing a solid foundation for sustained professional performance.

Integrating Luxury Lymphatic Massage into Your Self-Care Routine

Integrating luxury lymphatic massage into your self-care routine requires thoughtful planning and commitment. Begin by scheduling regular sessions with a qualified therapist who understands the unique needs of agency professionals. This proactive step not only enhances physical health but also supports mental well-being.

Client journey mapping can be an effective tool in this process, allowing individuals to track their progress and adjust their wellness strategies as needed. By documenting the benefits experienced after each session, you can tailor your approach to ensure maximum benefit and satisfaction.

Ultimately, this form of massage therapy serves as a pivotal component in a comprehensive self-care routine. Its integration can lead to improved resilience, greater energy levels, and a more profound sense of well-being, all of which are essential in navigating the demands of agency life.

Conclusion

Luxury lymphatic massage offers a myriad of benefits that enhance your wellness experience, particularly for those engaged in the agency sector. By incorporating this specialized treatment into your self-care routine, you can support both physical and mental health, leading to a more balanced and fulfilling life. Embrace this opportunity to elevate your wellness journey and discover the profound impact it can have on your overall well-being.

Elo Unearths Letter from Pelé in New Messaging that Inspires Brazilians’ National Pride

noreply@blogger.com (Gloria J) — Thu, 16 Jul 2026 13:17:00 +0000

At a moment of reflection for Brazilian football, Elo, the 100% Brazilian payment technology company, is rolling out a moving campaign focused on the last letter from Pelé, published on his social media four years ago. The film is part of the brand’s strategy of embracing the Brazilian fan base. It brings a welcome message about our shared faith, hope, and resilience, while reminding us of the importance of supporting the national team and the value of unity far beyond the bleachers.

The film, created by AlmapBBDO, highlights powerful scenes from Pelé’s career as it presents his last letter, read in his voice with the support of artificial intelligence. In it, he reflects on dreams, life’s generosity in offering second chances, and the passion that unites the country around sports. The campaign premiered on national TV, as well as on digital and OOH media; it will also be publicized on the social media of former national team stars Cafu, Ronaldinho Gaúcho, and Zico.

“Whether we’re celebrating a championship or grappling with an elimination, our support for the team is something all Brazilians share,” says Mel Pedroso, CMO at Elo. “As a brand, we embrace everything that’s extraordinary about our country. The ‘King’ built a legacy that transcends borders, sports, and even time. By paying tribute to the Brazilian fan base with Pelé’s very words, reinforcing a message of unity beyond football, we’re paying tribute to Brazil.”

The initiative is part of Elo’s stance as “the card of Brazilians,” supporting projects and people who represent the nation’s soul and reflect the creativity, resilience, and excellence of its culture. Now, the brand is taking the next step as “the card of Brazilian fans,” a campaign kicked off in January of this year, which has already included films featuring actor Wagner Moura and poet Michel Melamed.

Pele’s letter was published in full on Elo’s website.

Volkswagen Honours the UK’s 50-year GTI Love Affair in Anniversary Campaign

noreply@blogger.com (Gloria J) — Wed, 15 Jul 2026 12:57:52 +0000

Volkswagen is celebrating 50 years of the GTI with a new campaign by Bernbach, which recognises the enduring love affair that fans have for the iconic hot hatchback.

This campaign shows how the GTI has inspired five decades of passion in its drivers and the 60-second film is centred on showcasing a timeline of the car from the 1970s right up to this year’s anniversary-special Golf GTI Edition 50.

At the heart of the film is the story of the people who’ve loved the GTI, from a little girl in 1976 excitedly watching her dad arrive home in their new Mk1 GTI, through to a man showing that same passion as he sees the new model for the first time. There’s also a glimpse of the future with an appearance from the ID. Polo GTI.

Alongside the evolution of the GTI itself, the film ‘50 Years of Pure Passion’ celebrates the engineering and design details that have made the GTI iconic in each era, from the badge, alloys, steering wheel and gear shift, and nostalgic touches such as the cassette and CD players that defined their time.

Directed by Billy Boyd Cape with Academy Films, the visual style evolves with the passage of time, shot with the cameras and technology of each era. Starting with what looks like home movie footage, followed by the camcorder and disposable camera aesthetics of the ‘90s, the film moves into video gaming and smartphone social content that defines modern media.

It also celebrates how much the GTI has become part of our culture, with glimpses of fans from a small boy to a 93-year-old grandfather, a bride using it as her wedding car, and even someone’s Golf Mk3 GTI tattoo.

The campaign launched across cinema, television, VOD and social channels, running in the UK until October.

Sarah Cox-Thornley, Head of Marketing at Volkswagen UK, said: "People all over the world have memories that are intertwined with GTI cars. We wanted to celebrate that and give people an enjoyable trip down memory lane. Celebrating 50 years of pure passion has been an absolute joy for the team, replicating real customer stories and featuring some of our fans’ own content is a true honour. Having such equity in these 3 letters - G.T.I - is something we had to celebrate in this milestone year."

Sam Lecoeur, Chief Client Officer, said: “For 50 years, the GTI has captured the hearts of drivers, so it was a real joy, alongside the brilliant team at Volkswagen, to celebrate the iconic role it has played in UK culture over generations.”

Conceived as a passion project by a small team at Volkswagen’s Wolfsburg headquarters before going on sale in 1976, the GTI has gone on to become one of the world’s most celebrated performance cars. To date, 2.5 million have been sold globally, there are 1.3 million videos on TikTok with the GTI hashtag, and over 200,000 attendees at the last GTI Spring Fest, held at Santa Pod Raceway in Northamptonshire.

The Beautiful Game Meets The Beauty of British Columbia at FIFA Fan Festival Vancouver

noreply@blogger.com (Gloria J) — Thu, 09 Jul 2026 13:51:13 +0000

Imagine getting to play football in locations never before possible, from coastal shorelines to alpine settings. In a first-of-its-kind activation, Destination BC, working with Zulu Alpha Kilo (Z.A.K.), has launched the Super, Natural British Columbia Home Pitch: A Football Experience. Taking place from June 11 through July 19 at FIFA Fan Festival™ Vancouver, the immersive experience inspires fans participating in 2026 World Cup festivities to further explore all the wonders British Columbia has to offer.

Working with production company Wildfire Experiential + Events, who collaborated with Unit 9 Productions, Home Pitch surrounds an ordinary soccer pitch with a custom 12,000-square-foot multi-sensory experience, combining 360º LED screen visuals with spatial soundscapes. With a changing, unique playing pitch that draws imagery from iconic routes and places within the province, Home Pitch blends sport, story, and place into a living environment for fans to play within.

Bold visuals draw fans toward Home Pitch from across the FIFA Fan Festival™ with an invitation to experience football like never before. After a Host First Nations welcome video from Musqueam, Squamish, and Tsleil-Waututh Nations, fans are immersed with sound, light, and atmosphere that place them in six different beautiful landscapes spanning mountain peaks, coastal horizons, and ancient forests. The immersive experience surrounds a fully playable indoor pitch for fans to play with their friends, participate in skills clinics, and watch Indigenous performances.

“British Columbia is home to some of the most diverse natural landscapes on earth. Yet when travelers picture the province, their vision narrows to a few select places,” said Maya Lange, Vice President of Global Marketing, Destination BC. “The arrival of FIFA World Cup 26™ in Vancouver as a host city, gave us a unique opportunity to raise awareness for the rest of British Columbia’s incredible landscapes and culture, and marry the beautiful game with the beauty of our nature.”

With Brand Ambassadors available to provide guidance and information, and an on-site Clubhouse further highlighting environments throughout British Columbia, Home Pitch converts tournament energy into broad travel interest. Running through July 19, the activation has already welcomed nearly 40,000 visitors as of July 5—with more than 10,000 visitors on opening weekend alone—inspiring exploration beyond Vancouver both during and after their visit.

“We’re incredibly excited by this activation, and the deep thoughtfulness that went into creating it,” said Tim Gordon, Chief Creative Officer, Zulu Alpha Kilo. “Home Pitch is the result of bi-coastal collaboration between all three of Z.A.K.’s offices in Vancouver, Toronto, and New York to create a truly one-of-a-kind immersive experience that not only feels authentic to an incredibly diverse province, but harnesses the energy of the World Cup and delivers a truly thrilling and creative experience for visiting fans.”

SAND Gives Paleontological Society a Brand Update

noreply@blogger.com (Rey B) — Tue, 07 Jul 2026 13:11:09 +0000

When the Association of Applied Paleontological Sciences, AAPS, decided to update their brand identity and logo, they tracked down Grant Sanders, founder of SAND for the assignment.

Sanders explains why that was not easy. “AAPS Board member and college friend, Geoff Notkin got in touch while I was on my trip around the world and I was able to create a new logo for this established non-profit.”

“The ideas were generated in the Galapagos Islands, refined in Mexico City and finalized in Japan, Sanders added.

Each piece features custom created handwriting, stamps, photos and weathered typography for an authentic look and feel.

“The rebranding for the Association of Applied Paleontological Sciences is a project of major significance to the organization and the worldwide paleontology community," said Geoffrey Notkin President of the AAPS, “So, of course, I turned to Grant Sanders of SAND Studio. We have known each other for decades and have worked together on several projects including creative for the National Space Society."

ABOUT AAPS

AAPS, the Association ofApplied Paleontological Sciences was founded in 1978 to create a organization of professional fossil dealers, collectors, enthusiasts, and academic paleontologists for the purpose of promoting ethical collecting practices and cooperative liaisons with researchers, instructors, curators and exhibit managers in the paleontological academic and museum community.

ABOUT SAND

SAND, which stands for Strategy, Art, Narrative, Design, is a hybrid creative and strategy consultancy founded by Grant Sanders, blending the depth of a traditional ad agency with the agility of freelance creative services. With decades of experience spanning agency ownership, creative direction, and client-side marketing, SAND specializes in innovative ideas, brand robustness, and strategic communications. Clients past and present include: Munich Re Insurance, HSB, Nourish Nantucket, The Connecticut Forum, The Undefeated/ESPN, National Space Society, Nantucket Dreamland Foundation, GE, OTIS Elevator, Fidelco Guide Dogs, ACKSmart Solar, Above: Space Development, Nantucket Shellfish Association, and barrie prints.

Old Spice and RCP Show How Smelling Great Can Change the Game

noreply@blogger.com (Gloria J) — Mon, 06 Jul 2026 13:25:37 +0000

Old Spice, the iconic personal care brand, today launches its most significant UK brand campaign, “Smell Goes a Long Way.” This isn’t just about smelling good; it’s Old Spice showing that a truly great long-lasting scent gives young men an unexpected edge in life, transforming everyday challenges into triumphs.

Created with RCP, the campaign shows that manhood is a mindset, not a milestone you simply reach. It champions the underdog, injecting relatable, UK-centric humour to connect with the British experience.

Exclusive Films: Smell Goes a Long Way in British Summer

Old Spice kicks off with two exclusive UK film shorts demonstrating scent's game-changing power, directed by Fatal Farm’s Jeffrey Max and produced by Agile:

● "Smell Like It Went In": Our hero shanks a crucial penalty. But he smells so good with the Old Spice Sport Power collection, the ref thinks he must have scored. It’s a comedic take on turning blunders into triumphs.

● "Smell Like You Found the Right Tent": Navigating the chaos of summer festivals? With the Old Spice Rockstar Collection, our hero instantly belongs with his surprising new crew. The ultimate festival life hack, keeping him fresh all day and all night.

These high-impact films debut during the World Cup in July, igniting a comprehensive TV, digital, social, and influencer blitz. Further football and festival-themed content will follow throughout summer.

Ella Salkeld, UK Personal Care Brand Director at Procter & Gamble, says,“Old Spice is building real momentum in the UK and ‘Smell Goes a Long Way’ gives us a brand platform to connect with young men in a culturally relevant way. It celebrates the confidence that comes from knowing you smell fresh 24/7 and shows how that small advantage can make a big difference. We're proud to be the UK's #1 men's deodorant stick, reflecting our strong connection with consumers and our significant contribution to the category's growth with our perfume quality scents.”

Mike Plumridge, creative director at RCP, adds,“Life doesn’t always go smoothly. But when you smell great, you carry yourself differently, and that can change how others see you. We loved the idea that something as simple as smelling fresh can quietly tip the odds in your favour. Young men don’t need to have everything figured out, but they can smell like they do.”

Availability:
NEW Old Spice Sport Power and Rockstar Collection, and other ranges are available now at major UK retailers (Tesco, Boots, Amazon, Sainsbury's, Morrisons) and online.

ADCE Creative Week 2026 Returns to Barcelona Connecting Europe’s Creative Community

noreply@blogger.com (Staff Writer) — Sun, 05 Jul 2026 12:46:49 +0000

The Art Directors Club of Europe (ADCE) returns to Barcelona from 17th to 20th of November 2026 for the second edition of ADCE Creative Week, a four-day festival that brings together Europe's creative community to exchange ideas, build relationships, and celebrate outstanding work.

Hosted at DHub Barcelona, the festival will welcome more than 500 creatives from across the continent through a programme of talks, portfolio reviews, gala ceremonies, and networking events. Designed for creative leaders, emerging talent and students, ADCE Creative Week creates opportunities to connect across disciplines, cultures, and generations.

Built on the belief that the strongest ideas emerge through collaboration, the festival reinforces ADCE's mission to champion European creativity and the people behind it.

Relationships Before Ideas

The theme of the 2026 edition is Relationships, celebrating a simple but often overlooked truth: great work has never come from ideas alone. It comes from trust. It relies on someone willing to back a vision, teammates who challenge conventional thinking, clients who believe in the work, and the communities that help creative ideas grow.

Many people have great ideas. It is relationships that transform those ideas into campaigns, brands, movements, and create impact. Throughout the week, ADCE Creative Week will explore the connections that make creativity possible and the collaborations that continue to shape Europe's creative industry.

A Week Designed for the Entire Creative Community

ADCE Creative Week offers a diverse programme; together, these activities create a meeting point where the creative industry can exchange perspectives, discover new opportunities, and strengthen the relationships that fuel the creative process.
The full programme is available here

Creative Leaders Summit

One of the major additions to this year's programme is the Creative Leaders Summit, a gathering of senior creatives and business leaders designed to explore the central theme of Relationships from every angle.

Through keynote presentations and open discussions, the Summit will examine how these connections drive leadership, organizational transformation, and innovation.

Industry leaders will share insights on nurturing trust across all dynamics, from the crucial bond between creative and client, to the collaborative friction among internal teams, to the broader networks that fuel the future of creativity.

Ultimately, the Summit aims to encourage honest conversations and spark meaningful connections among some of the industry's most influential voices.

First Confirmed Speakers

The Creative Leaders Summit will feature twelve keynote speakers in an intimate format designed to encourage dialogue, interaction, and meaningful networking.

The first confirmed speakers are:

Mihnea Gheorghiu, Global Chief Creative Officer, Le Pub
Juliana Paracencio, Executive Creative Director, Droga5
Dustin Duke, Head of Brand Innovation, Amazon Lab
Liza Enebeis, Creative Director and Partner, Studio Dumbar

Additional speakers and programme details will be announced in the coming months.

ADCE Awards Jury

At the heart of the festival, leading creative professionals from across Europe convene to judge the ADCE Awards. Once again, the final round of judging will be open to the public, offering attendees a rare opportunity to witness the discussions that determine the Grand Prix and Special Awards.

Portfolio Review

Open to students, recent graduates, and young professionals, the Portfolio Review provides direct feedback from experienced creative leaders and recruiters while creating valuable connections between emerging talent and agencies from across Europe.

AI Creative Challenge

Returning in its high-energy tournament format, the AI Creative Challenge invites participants to tackle unexpected briefs using AI-powered tools, demonstrating how technology and creativity can combine in surprising and entertaining ways.

Celebrating Creativity Across Generations

ADCE Creative Week also shines a spotlight on excellence through its two flagship ceremonies.

The ADCE Student Awards Gala celebrates the next generation of European creatives, recognising outstanding student work and bringing together talent from all over the continent.

The festival closes with the ADCE Awards Gala, where the winners of the 35th edition of the ADCE Awards will be revealed. Honouring the very best work from across Europe, the ceremony celebrates creative excellence while reaffirming ADCE's mission to give European creativity global visibility.

Early Bird tickets for the public programme will be available soon at adceurope.org

Creative Express

Additionally, this year's Creative Week will host a new edition of Creative Express, a fast-paced program that brings together selected young talents from member countries.

Collaborating in international teams, participants will respond to a live brief in just 24 hours. The initiative showcases the immense value of cross-cultural collaboration, giving rising creatives the opportunity to build lasting professional relationships and learn from one another through shared, high-pressure challenges.

Buddig and Havas Chicago Launch Playful 'Eat Your Buddig' Campaign

noreply@blogger.com (Rey B) — Sat, 04 Jul 2026 13:46:19 +0000

As eating habits continue to evolve beyond the traditional three-meals-a-day routine, Buddig is reminding consumers that one of the original grab-and-go protein snacks has been in grocery stores all along.

The heritage meat brand has launched the latest chapter of its "Eat Your Buddig" campaign, reintroducing its memorable Buddig Grandma character to connect with a new generation of busy consumers looking for convenient, protein-packed snacks.

Originally introduced last year, Buddig Grandma returns with a fresh look—trading her classic red cardigan for a red biker jacket—while keeping her signature no-nonsense personality. In the new creative, she unexpectedly appears to personally feed hungry people wherever they are, including a tough biker on the highway and a traffic officer working the streets, reinforcing the campaign's playful message: "Eat Your Buddig."

Developed in partnership with Havas, the campaign's creative, content production and execution were led by Annex Chicago. The commercials were directed by the award-winning directing duo known as The Grandmas, adding another layer of personality to the humorous campaign.

The initiative builds on changing consumer behavior, where traditional meal routines have increasingly given way to snacking, "girl dinners," grazing and eating on the move. Buddig is positioning its sliced meats as more than a sandwich ingredient, highlighting their convenience as an easy, protein-rich snack for busy lifestyles.

"Even though the brand has been around for over 80 years, this is an underdog story," said Brett Terblanche, SVP and Group Creative Director at Havas Chicago. "Buddig has been solving the protein snacking problem for decades. We just needed to remind people of that, and wanted to do it in a way that made them smile."

Matt Barlow, Vice President of Brand and Commerce Marketing at Buddig, said the campaign reflects the brand's effort to introduce itself to younger consumers.

"We have been around for generations and now we're on a mission to introduce our brand to a new generation of younger consumers leading busier lifestyles," Barlow said. "This campaign leans into the fact that Buddig is more than just a sandwich staple, but the original grab-and-go protein snack. And there's no one better than the Buddig Grandma to bring that message and mission to life."

Running through September, the integrated campaign will appear across connected TV as well as social platforms, with a primary focus on Meta and TikTok, bringing the Buddig Grandma to consumers wherever they scroll—and wherever hunger strikes.

Forex Trading Discipline: Ways to Minimize Losses and Increase Gains

noreply@blogger.com (Staff Writer) — Sat, 04 Jul 2026 13:36:05 +0000

To be successful in life, you need to be disciplined, and the same concept applies when trading. You require forex trading discipline to make a difference. You might be asking yourself, “What do I need to do to gain forex trading discipline?”
Well, many traders have been where you are. They followed professional advice, like the information we have provided here, to trade more confidently, reduce losses, and increase earnings. If you have a few minutes, you can scroll through this article for a few tips, too.

The Importance of Upholding Self-Control
When the market swings suddenly or when traders are driven to chase quick profits, they may get panicked. That is why you need strong discipline to succeed in forex trading. Forex trading discipline helps you stay focused on long-term success and avoid costly mistakes. You can click site to learn more.

Building a Robust Discipline in Forex Trading
Have you ever wondered how to develop discipline in forex trading without being overwhelmed? The first stage is to develop a clear trading strategy that describes your entry and exit locations, risk tolerance, and position sizes. The actual difficulty is adhering to the plan despite feelings.
Maintain a trading log, learn from each transaction, and set reasonable objectives. These regular routines eventually lead to improved trading outcomes and long-lasting confidence.

Strengthen Your Risk Control Strategy
Are you curious about how to acquire all the discipline needed for FX trading? Smart risk management is the first step. Never risk more than a small percentage of your account on a single trade, and always use stop-loss orders.
Even the most seasoned traders experience trade losses. Instead of chasing losses, exercise patience and wait for favorable settings. After all, you can earn from trading tomorrow if you safeguard your capital today.

Control Your Emotions When Trading
Have you ever taken excessive risks because you felt unstoppable, or stopped a profitable transaction too soon out of fear? Your performance may suffer as a result of these emotions. Maintaining patience, adhering to your plan, and acknowledging that both gains and losses are a necessary part of the process are all components of forex trading discipline.
You can also make better, more logical trading judgments by taking a brief break following a run of wins or losses.

Develop the Mentality for Successful Long-Term Trading
When it comes to forex trading, traders should recognize the value of persistence. Foreign exchange trading demands discipline that goes beyond just abiding by the rules. It also entails tenacity, learning from mistakes, and sticking to your plan.
Remember that success takes time. Keep improving your craft, and regularly assess your trades. One trade at a time, strong forex trading discipline is developed.

Establish Sticking Daily Trading Routines
What sets successful traders apart from others? Consistency. Maintaining the same daily routine, monitoring the market, sticking to your strategy, and only making transactions that suit your guidelines are the first steps toward creating the discipline needed for FX trading.
Did you have a significant victory or defeat? Control your feelings. Over time, wise trading decisions result from wise practices.

Conclusion
Now that you know how to develop discipline in forex trading, why don’t you try putting the above tips into action? Within a while, you will start seeing the changes and perks that come with this. You may even experience other benefits you weren’t expecting.

Abarth Brings the New Abarth 600e into the Gaming World with Gangstar Vegas with Instagram Campaign created by Migrante

noreply@blogger.com (Rey B) — Tue, 30 Jun 2026 13:55:11 +0000

Italian automotive brand Abarth takes its racing spirit beyond the road with the integration in Gangstar Vegas, one of the world’s top-rated mobile games.

Migrante has developed a social media campaign on Instagram, inviting the Abarth fanbase to try the new Abarth 600e virtually in the Gangstar Vegas game.

Driven by its unmistakable DNA—performance, boldness, and a passion for speed—Abarth brings its “poison” into the gaming world, staying true to its rebellious spirit and racing heritage.

The New Abarth 600e embodies the brand’s commitment to electrified performance, combining instant torque, dynamic handling, and a distinctly sporty character designed to deliver pure driving excitement.

Through this exclusive collaboration, players will have the opportunity to drive the Abarth 600e inside the game, take part in dedicated missions, unlock branded rewards, and engage with the Abarth universe through a highly customizable gameplay experience. This integration translates Abarth’s performance-driven attitude into the digital environment, allowing users to experience the thrill, responsiveness, and adrenaline that define the Scorpion brand.

Migrante’s social campaign highlights the time-limited in-game event and encourages fans to take part.

Leonardo Ricagni, Migrante’s Founder and Chief Creative Officer, says: "There's always been a natural link between Abarth's pixel-inspired brand vision and the world of gaming, so seeing the 600e come to life inside Gangstar Vegas feels like the perfect partnership. We're proud to bring that energy to Instagram and invite fans to experience the Scorpion spirit in a whole new way."

With over 280 million downloads and a strong engagement rate, Gangstar Vegas offers Abarth a powerful platform to reach its core target. The game’s player base—largely aligned with Abarth’s key demographic—represents the ideal audience for the New Abarth 600e: a community that embraces performance, individuality, and the thrill of pushing boundaries, perfectly in line with the Scorpion spirit.

With this initiative, Abarth continues to explore new territories and unconventional platforms to express its racing soul and disruptive attitude, staying true to its legacy while boldly evolving into new cultural spaces.

Blinkink And Isabel Garrett Handcraft A Living Artwork For Loewe's 180th Anniversary

noreply@blogger.com (Gloria J) — Fri, 26 Jun 2026 14:23:22 +0000

Award-winning production studio Blinkink has unveiled a sweeping, hand-crafted animated film directed by Isabel Garrett, created in celebration of Loewe's 180th anniversary with narration by Antonio Banderas. The campaign charts one of fashion's most storied legacies with boundless imagination and an uncompromising commitment to crafts, and incorporates the distinct visual language of artist Joanna Blémont.

The film was conceived as a piece of living art: a tactile, hand-painted journey through 180 years of cultural history, told through the eyes of a character as mischievous and warm as the brand itself. Rather than a conventional retrospective, the film operates as a continuous loop which honors Loewe's philosophy that creativity does not end, it renews. The concept of 180 is not a full stop, but a turning point.

For director Isabel Garrett, the project is a deeply personal one. A long-time admirer of both Loewe and Blémont, Garrett brings to the film the same rare sensibility that has defined her career: a talent for building intricate, atmospheric worlds that feel at once surreal and warmly human. Chosen specifically for her distinctive watercolour style, Blémont's approach provided the visual foundation from which Garrett and her team developed their own language entirely.

Every single frame was crafted by hand using acrylic and oil stick on watercolour paper, in a process as painstaking as it is beautiful. Over 2,000 sheets of watercolour paper were used across production, sourced from local supplier Seawhite of Brighton, with a team of 10 painters working across the film. To manage the scale of the project, the team developed techniques such as painting in layers, while always maintaining director Isabel Garrett's intention to honour the integrity of traditional hand-made animation with as little digital intervention as possible.

The film begins with a suggestion of a world: loose, abstract shapes, a minimal palette, the quiet hum of something just beginning. As the Lion leads us forward through time, the imagery builds, more detail, more colour, more life, until eventually arriving in a fully realised, vibrantly textured present. The visual evolution mirrors Loewe's own journey from a single craft workshop in Madrid in 1846 to one of the world's most beloved luxury houses.

Along the way, the film weaves together iconic moments from Loewe's history alongside key cultural milestones of the last 180 years: the invention of the aeroplane, the first cinema screening, landing on the Moon, David Bowie, the Hubble Telescope. Each rendered with the same playful, hand-made energy that runs through every frame.

The Lion himself is as much a feeling as a character. Sometimes we see him trotting through scenes, narrating as he goes; sometimes only a glimpse: a paw, a tail, a flash of red at the edge of the frame. He is the spirit of Loewe made visible: curious, whimsical, and impossible to ignore.

The film is accompanied by a behind-the-scenes short documenting the extraordinary craft process and the team of painters behind it, as well as a hand-printed Fanzine featuring hero frames selected during storyboarding, an object as considered and collectible as the film itself.

Formerly a resident artist at Alexander McQueen's Sarabande Foundation and a graduate of the National Film and Television School, Garrett has built a reputation for work that is truly original, animating with non-traditional materials, combining techniques, and consistently transporting audiences somewhere they did not expect to go. This film is her most ambitious project yet.

Google Pixel Launches ‘Made for the Beautiful Chaos’ Campaign to Celebrate the Summer of Football

noreply@blogger.com (Rey B) — Thu, 25 Jun 2026 15:31:07 +0000

Google Pixel is embracing the summer of football with a global campaign celebrating the beautiful chaos of football fandom, created with sports specialist creative agency Dark Horses.

There is nothing quite like the anticipation and energy that comes along with a major tournament. The true magic of football lives in the pure effort of the athletes, the heart-stopping, hold-your-breath moments of fans in the stands waiting for a goal and the jerseys sold across the globe to those looking to support their team.

With a series of films, directed by Leigh Powis and produced by ProdCo, the campaign asks fans to embrace the beautiful chaos by leaning into real, unfiltered moments, captured by Pixel’s AI-powered camera features.

The fully integrated campaign brings Pixel's global platform, "Ask more of your phone", to life across every touchpoint. At the heart, there is a series of 30-second brand films created for France, Germany and Spain, alongside a broader spot designed to run across multiple international markets. Supporting these films are 30, 15 and 6-second product-focused edits tailored to each nation, highlighting specific Google Pixel camera features.

The multi-media campaign, is running until end of July when the World Cup draws to a close, is also running across out of home, social, digital display and in-store channels, with ads that capture the emotion and energy of football fandom through a series of striking stills shot by sports photographer and filmmaker, Jane Stockdale.

A suite of idents and social assets supporting Google Pixel's 50% sponsorship of ITV and STV's World Cup coverage in the UK have also been created, ensuring the brand is front and centre throughout fans' viewing experience.

Omar Gurnah, Google Pixel EMEA Brand Director said: “With this campaign we set out to bring the beautiful chaos of football fandom to life. Fans feel an intense range of emotions throughout a tournament and Pixel is there in every moment, capturing the memories the way they truly feel.

Max Arkell, Head of Dark Horses, added: “Big football tournaments create a kind of collective chaos that only fans can generate. This summer, routines go out the window, emotions run high, and entire nations become united by moments of hope, tension, joy and heartbreak. This campaign is designed to position Google Pixel as the phone brand that understands football fandom best, helping fans capture, share and relive the moments that turn a tournament into lifelong memories.”

Parents Can Save Big on Award-Winning Babysense Tech

noreply@blogger.com (Rey B) — Thu, 25 Jun 2026 14:27:42 +0000

As Amazon Prime shopping events continue to shape how families discover and purchase baby essentials, babysense is making it easier than ever for parents to upgrade their nursery with some of its biggest savings of the year.

For a limited time, new parents can save up to $70 on babysense's award-winning lineup of baby monitors and sleep solutions—products trusted by caregivers worldwide for their advanced safety technology, exceptional reliability, and user-friendly design.

Whether it's crystal-clear HD video, split-screen monitoring for multiple children, extended battery life, or innovative sleep and breathing monitoring features, babysense delivers the peace of mind modern parents need while helping them stay connected to what matters most.

Featured Prime Deals:

BSPRO 2 Camera Monitor — Now $159.99 (Regularly $229.99) Babysense's best-selling monitor of 2026 and recently named the Best Local Baby Monitor of the Year by Wirecutter, offering premium split-screen viewing and industry-leading performance.

HDS2 1 Camera Monitor — Now $79.99 (Regularly $129.99) A feature-rich HD monitor designed to deliver dependable monitoring and crystal-clear video at an exceptional value.

TrueSleep Monitor — Now $125.99 (Regularly $199.99) Advanced sleep monitoring technology that helps parents gain deeper insights into their baby's sleep patterns and well-being.

Babysense 7 Monitor — Now $89.99 (Regularly $129.99) The pioneering product that helped establish the world's first baby breathing monitoring category and remains a trusted choice for parents seeking added reassurance.

As parents continue to prioritize both convenience and confidence in their parenting journey, babysense remains a leading choice for nursery technology that combines innovation, safety, and peace of mind—now at some of the best prices of the season.

Check out the babysense Amazon store or the babysense website for more amazing deals on their products!

Gonna Need Milk Partners with Warner Bros. Pictures and DC Studios' Supergirl to Spotlight Dairy Milk as Real-World "Hero Fuel"

noreply@blogger.com (Gloria J) — Wed, 24 Jun 2026 13:24:24 +0000

Gonna Need Milk today announced a summer-long partnership with Warner Bros. Pictures in support of DC Studios' highly anticipated film Supergirl, in theaters nationwide on June 26, to spotlight dairy milk as real-world "hero fuel". Inspired by Supergirl's powers, the campaign brings dairy milk's real-world nutrition benefits for strength, recovery and focus to life for fans through national retail, co-branded packaging, creator content, sweepstakes and fan experiences.

Gonna Need Milk partners with DC Studios’ Supergirl to highlight dairy milk’s real-world nutrition benefits for strength, recovery and focus.

"Supergirl's strength, resilience, and focus are the perfect match for the real, science-backed benefits of dairy milk," said Yin Woon Rani, CEO of MilkPEP. "While Supergirl's powers may come from the yellow sun, milk's benefits come from real nutrition including high-quality protein to help build and repair muscle, nutrients that support focus, and a unique combination of protein, carbohydrates and electrolytes that can support post-activity recovery."

Marking the beginning of a significant entertainment partnership activated across the dairy aisle, Supergirl-themed signage landed in more than 2,600 dairy aisles nationwide, including at Albertsons, Walmart and Kroger, in May. Five regional dairy brands — Crystal Creamery, Sarah Fresh, Lucerne, Hollandia and Maola— also debuted co-branded Supergirl labels across approximately 17 million milk units, each featuring a custom QR code directing consumers to the Gonna Need Milk Supergirl Sweepstakes. Prizes include a private hometown screening of Supergirl for 40 people, Fandango movie codes and Supergirl merchandise packages.

Amplifying the campaign regionally, dairy organizations including Arizona Milk, The Dairy Alliance, American Dairy Association Northeast and DairyMAX are driving localized excitement through eCommerce, shopper marketing, high-impact out-of-home advertising, experiential activations and additional in-store support.

To bring the campaign to Supergirl fans online, music icon, dad, former space trainee and certified space enthusiast Lance Bass stars in a social-first video introducing fans to 'Intergalactic Milk', a Supergirl-inspired beverage made with real dairy milk. Following Bass' debut, a wave of culinary, science, film, and lifestyle creators are sharing their own takes on Intergalactic Milk including Christina Tosi, award-winning chef and founder of Milk Bar; Maddi Lou, a movie and lifestyle creator known for tapping into buzzy film moments; and Emily Calandrelli, MIT engineer, science communicator and the 100th woman in space.

Fans in Los Angeles can experience the campaign in person at the Supergirl Airstream rest-stop during the Santa Monica Summer Solstice on June 20, where attendees can sample Intergalactic Milk and take part in additional on-the-ground experiences celebrating the upcoming film.

"We are thrilled to team up with Gonna Need Milk to inspire fans to find their own strength and resilience, connecting Supergirl's extraordinary powers to dairy milk's nutritional benefits" said Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures. "From 'Intergalactic Milk' recipes to co-branded packaging, Gonna Need Milk is creating a dynamic way for families to celebrate the film this summer."

Dairy milk's nutrients provide 'hero fuel' that support strength, recovery and focus in every glass. Milk's high-quality, complete protein helps build, repair and maintain muscle; its natural mix of protein, carbohydrates and electrolytes can help support post-activity recovery and hydration; and nutrients including vitamin B12, zinc, iodine and complete protein help support brain health, sustained energy and focus.

"Dairy milk is one of the most nutrient-dense, cost-effective and accessible ways to get a powerful combination of high-quality protein, carbohydrates, electrolytes and essential nutrients in a single glass," said Lauren Manaker, MS, RDN, LD. "Together, these nutrients help fuel strength, recovery and focus throughout the day whether you're heading to the gym, the movies, summer activities or whatever mission comes next."

To learn more about the benefits of dairy milk and how to fuel like your favorite superhero, follow @gonnaneedmilk on TikTok and Instagram or visit GonnaNeedMilk.com.

Stink Studios and Airalo Collaborate with Artists in the Latest "Connection Means the World" Campaign

noreply@blogger.com (Rey B) — Mon, 22 Jun 2026 13:22:32 +0000

Airalo, the world's leading eSIM platform, has reunited with Stink Studios for the latest wave of its new global campaign, ‘Connection Means The World’.

In line with the overarching campaign celebrating a feeling of greater cultural authenticity while on holiday, this series of OOH artworks has been developed by nine local artists who’ve created typographic treatments of their home cities and countries.

Each artist has drawn on the signage, landmarks, and craft traditions of their home to create typographic artwork that celebrates what makes each destination unique.

The series anchors Airalo's "Connection Means The World" campaign, which reframes connectivity as the gateway to authentic travel. With an Airalo Unlimited data plan, travelers stay connected from the moment they land; free to navigate, discover, and immerse themselves in an authentic local experience.. The artwork makes that idea visual: each destination, rendered in its own unmistakable style.

Paulo Leone, Senior Director, Brand at Airalo, explains: "Every destination has a feeling that locals understand instinctively, and visitors spend a whole trip chasing. We wanted to capture that, which is why we didn't design this campaign in a studio, but handed it to each artist to showcase their home in a visual language unique to each place. Connection, for us, has never just meant an internet signal. It means feeling truly connected, instantly, and that's exactly what we want every Airalo traveler to feel."

Viv Greywoode, Head of Design at Stink Studios, says: “The joyful, colourful typographies, inspired by local designs and heritage, celebrate the diverse destinations and the feeling of being authentically connected and immersed where you are.”

The artwork for the print and digital OOH executions has been designed by Shun Sasaki @nuhsikasas

CREDITS:

Agency

Agency - Stink Studios

Executive Creative Director - Rick Dodds & Cam Temple

Creative Director - Kat Thomas

Head of Design - Viv Greywoode

Senior Designer - Emma Judd

Designer - Jack Webster

Head of Motion - Tim Gardiner

Senior Motion Designer - Rob Cornfoot

Senior Motion Designer - Facu Moreira

Motion Designer - Marc Henson

Head of Production - Hannah Lynd

Senior Producer - Tash Alderson

Head of Strategy - Tom Barnes

Global Managing Partner – Jax Ostle-Evans

Business Director – Ben Ingle

Artists

Mexico - Yeti Iglesias - @yetiglesias

New York - Jon Contino - @joncontino

Thailand - Dohee Kwon - @kimchisuperpower

Morocco - Laeticia Schwendi Dhah - @I43.347

Madrid - Ale Santos - @ales_santos

Paris - Bouk Ra - @_bouk_ra_

Tokyo - Shun Sasaki - @nuhsikasas

Rome - Camilla Falsini - @camillafalsini

London - Adam Carter - @adam.carter

About Stink Studios:

Stink Studios is a global creative studio working across advertising, branding and digital experiences. They are a team of craftspeople who believe in the power of impossible-to-ignore creative ideas that people want to spend time with. Their current clients include Google, Airalo, Hoka, LOEWE and Rippling. For more information, visit www.stinkstudios.com

About Airalo

Founded in 2019, Airalo is the world's leading travel eSIM platform, trusted by more than 30 million travelers across 200+ destinations. We don't just connect people to mobile networks, but to the places, people, and moments that make travel worthwhile. We build the technology that removes the last remaining friction from global movement, so travelers can arrive anywhere and belong instantly.

Our fully remote team of 400+ people, working from 50+ countries, lives the same borderless philosophy we build into our product. Learn more at www.airalo.com and www.partners.airalo.com

BURN Studio Signs Rising Director Matheo Fernandes Following Shots and Ciclope Honors

noreply@blogger.com (Gloria J) — Fri, 19 Jun 2026 14:10:48 +0000

BURN Studio welcomes Brazilian director Matheo Fernandes to its roster, marking the filmmaker’s first representation in the U.S. market. Matheo has quickly emerged as a distinctive new voice working across fashion, commercials and narrative filmmaking, earning New Talent in Direction at Ciclope Latino and a Bronze as New Director of the Year at the Shots Awards and, most recently, a 2026 Young Director Award shortlist at Cannes for his film “PROLOGUE.”

"What drew me to BURN was their belief in building things with intention rather than urgency,” shares Matheo. “In a moment when everyone seems obsessed with scale and constant visibility, they understand that less can often mean more. You can feel that mindset in everything, from their carefully curated roster to the genuinely human way they approach relationships.”

“I'm someone who tends to think carefully about every decision, not only the next step, but the ones that follow," adds Matheo. "Finding a team that approaches careers with the same long-term perspective felt like a natural fit. The U.S. market represents a new chapter in my career; one I'm approaching with curiosity and a great sense of momentum."

Raised in the countryside of São Paulo state, professionally shaped in Brazil's commercial production industry and now based in Paris, Matheo brings a perspective that moves naturally between local specificity and global relevance. He began taking photographs at fourteen before later pursuing anthropology, where he explored the ways communities communicate through food, ritual and everyday life. That experience continues to shape his approach to filmmaking today, helping him uncover the cultural and emotional insights that connect brands with audiences in meaningful ways.

Prior to directing, Matheo spent years working as a creative assistant with production companies including Iconoclast, Landia and Rebolucion, developing a deep understanding of the creative and production demands of commercial filmmaking.

Blending a documentary approach with a strong visual point of view, Matheo creates films that feel intimate and emotionally grounded. Drawing from Latin American, European and contemporary global influences, his work translates complex cultural and emotional realities into visually sophisticated stories rooted in observation, culture and human connection.

His films have earned recognition from Ciclope, the Clio Awards, Shots, Berlin Commercial, the Berlin Fashion Film Festival, Director's Library and the FilmLight Colour Awards (EnergaCAMERIMAGE), among others. Recent projects, including “PROLOGUE,” “MIRAGE” and “ANTRÓPICO,” showcase the distinctive visual and emotional sensibility that has defined his work to date.

For BURN, the signing reflects the studio’s ongoing commitment to identifying and supporting emerging filmmakers with distinctive creative voices.

"Matheo embodies the kind of director we patiently look for,” shares Brad, Managing Director and Executive Producer at BURN Studio. “He has a strong sense of self and a creative POV paired with excellent taste. He understands the importance of platforms as amplifiers of craft, and we're excited to develop his voice even further within the U.S. market.”

“He’s someone I admire hugely, both as a filmmaker and as a person,” adds Greg Hardes, Founder & Director at BURN Studio. “With Matheo, every frame feels like a painting. I’m such a fan of his classic visual style, but it’s the humanity of his work that ultimately gives it such depth.”

About BURN Studio:

With offices in New York and London, BURN leads with a multi-platform approach, crafting commercial, cinematic social and native content for global campaigns that tap into subculture and deliver results. The studio rejects the “one size fits all” content idea, instead focusing on cinematic and platform specific storytelling from the ground up. Their team has crafted feature documentaries and post work for Netflix and Amazon Prime, while their NYC hub has become a go-to for standout advertising projects for brands like Footlocker, Nike and Adobe. Their work has earned recognition from AICP, The One Show, Cannes Lions, and D&AD. Find out more at burnstudio.co.

K-beauty Brand Anua Expands KPop Demon Hunters Collaboration

noreply@blogger.com (Rey B) — Wed, 17 Jun 2026 12:51:24 +0000

Korean skincare brand Anua is launching a new global campaign as part of its ongoing collaboration with Netflix's KPop Demon Hunters. Created by BBH Singapore, "Gonna Be Glowin" brings Anua's gentle yet effective skincare into the high-energy world of the hit franchise, encouraging fans around the world to unleash their HUNTR/X and own their glow.

As part of the collaboration, Anua has created a limited-edition skincare collection featuring multiple sunscreen products and retail activations. Available globally, the collaboration brings the KPop Demon Hunters universe to life for consumers around the world.

The Anua x KPop Demon Hunters Partnership allows Anua to go beyond the conventional brand tie-in by connecting and celebrating the worldwide fandom of the Movie and the IP.

Aimed at engaging the KPop Demon Hunters fandom, the "Gonna Be Glowin" campaign kicks off with a high-energy K-pop inspired campaign video directed by SL8's Kylie Kang, known for her K-pop MVs for SEVENTEEN, aespa, and more.

The campaign video builds on the success of the February 2026 collection launch, which introduced fans to five KPop Demon Hunters x Anua products: the Zero-Cast SPF, Matte SPF, Glow Stick SPF, Ultra-Thin Spot Cover Patch, and Honmoon Collagen Mask.

The campaign extends to fan participation on social, through creator partnerships and activations that bring the community together in celebration.

Rebecca Nadilo, Director of Marketing Partnerships Creative APAC at Netflix said "As two iconic Korean brands come together, we wanted to honour that with a campaign that felt true to Korean pop culture, and brought to life HUNTR/X glow energy on the inside, and Anua glow on the outside”.

Sascha Kuntze, Chief Creative Officer at BBH Singapore said: “Authenticity is key to Anua’s partnership with KPop Demon Hunters and we wanted the campaign to work as a piece of culture in its own right, so we created something especially for the fans. First, we partnered with K-pop’s most sought after MV director and wrapped countless Easter eggs into a film that begs to be watched over and over. And then we’re taking the lore to social activations. Just wait.”

The One Club Announces 2026 Creative Hall of Fame Inductees

noreply@blogger.com (Rey B) — Mon, 15 Jun 2026 13:27:22 +0000

The One Club for Creativity has announced the latest esteemed group of legends in advertising, design, and education to be named as 2026 inductees into the prestigious Creative Hall of Fame in September.

The Creative Hall of Fame has a rich heritage of honoring the lifetime achievements of creative luminaries, starting with the induction of Leo Burnett in 1961.

This year’s illustrious inductees, with links to their bios, are as follows.

Creative Hall of Fame

Rosie Arnold, one of the most awarded art directors in British advertising history, spent more than three decades shaping iconic work at BBH and championing creative excellence throughout the industry.
Janet Champ, Wieden+Kennedy copywriter behind Nike’s groundbreaking “If You Let Me Play” campaign, transformed how brands communicate with women through work rooted in truth, empathy, and cultural impact.
John C Jay, a visionary creative leader whose influence spans retail, advertising, fashion, and culture, helped shape brands including Nike and Uniqlo while pioneering a new model of culturally driven creativity.
Caroline R. Jones, formerly of J. Walter Thompson, BBDO, Caroline Jones Advertising, Zebra Associates, and Mingo-Jones, trailblazing copywriter, the first black female vice-president at a major agency.
Piyush Pandey, widely regarded as the father of modern Indian advertising at Ogilvy, transformed the industry by bringing the language, humor, and humanity of everyday India into the heart of brand storytelling.
Joyce King Thomas, the creative force behind McCann’s iconic “Priceless” campaign for Mastercard, helped redefine emotional storytelling in advertising while becoming one of the industry’s most respected creative leaders and mentors.

Educators Hall of Fame

Michael Conrad, former Global CCO at Leo Burnett Worldwide and co-founder of the Berlin School of Creative Leadership, helped shape generations of creative leaders while elevating standards across the global advertising industry.

The Creative Hall of Fame is known for the high levels of rigor and integrity of its selection process. Nominations are open to One Club members, with the broad list of candidates voted on by the organization’s National and International Board, as well as past Creative Hall of Fame inductees.

A shortlist is determined by the selection committee, and nominators or an appointed advocate do a presentation to the Board in support of their candidate. A final vote is cast by the Board to select the inductees.

Criteria for being considered is three-fold:

Impact — Those who have a celebrated body of work. This includes work that has been recognized as the best in the industry over multiple years for multiple brands, can be considered truly innovative and original in thinking and execution, and has an undeniable lasting impact.
Influence — Those who have used their creativity and leveraged their resources to advance the industry and serve the greater good.
Inspiration — Those who have had a measurable, positive effect on the next generation of creative leaders, and are known industry-wide as mentors, door-openers, and opportunity-creators.

"The people we honor this year didn’t just create iconic work—they changed the trajectory of our industry,” said Pum Lefebure, One Club chair and co-founder, CCO, Design Army in Washington DC. “Their ideas reshaped culture, their leadership opened doors for others, and their impact continues to ripple across generations. We are proud to recognize these creative pioneers whose influence extends far beyond the work itself.”

This year’s Creative Hall of Fame black-tie gala induction ceremony will take place on September 16, 2026 at Capitale in New York. Induction ceremony and ticket details, as well as bio information on this year’s inductees, are available here.

Since The One Club For Creativity is a 501c3 nonprofit organization, individual ticket purchases above $250 and table ticket purchases above $2,500 are considered a charitable donation. Sponsorship options are available for those unable to attend the ceremony but wishing to support and celebrate the inductees.

ABOUT THE ONE CLUB FOR CREATIVITY

The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Creative Awards, Type Directors Club TDC competition and scholarships, ADC Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE School, ONE Creator Lab, Where Are All The Black People conference and career fair, Portfolio Night, Creative Week, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programs that support industry access, creative education, professional development, and enhancement of creative careers around the world.

RBC Brings Creative Budgeting to Life in Whimsical New "Crochet" Campaign

noreply@blogger.com (Gloria J) — Thu, 11 Jun 2026 12:46:58 +0000

RBC is putting a colourful spin on everyday banking with its latest campaign, Crochet, a whimsical new spot that explores how money shows up in the small moments that shape people's lives.

Created by Battery, the campaign shifts the focus away from major financial milestones and instead highlights the everyday decisions, hobbies, and passions that influence how people think about money. At the heart of the story is a young artist whose love of crochet transforms the world around her into a vibrant handmade fantasy.

As she carefully plans and creates, ordinary objects are reimagined through her craft. A record spinning on a turntable becomes crocheted, a neighbour receives a new sweater, and even his furry companion gets a creative makeover. The playful visual journey showcases how imagination and planning can work hand in hand.

The campaign supports RBC's broader Everyday Banking platform, which aims to help clients turn everyday money moments into forward momentum. The spot is anchored by the tagline, "Your idea of creative budgeting happens here," an extension of RBC's ongoing "Your Idea Happens Here" brand platform.

"People don't experience banking through a handful of major financial decisions. They experience it through hundreds of small moments every day," said Sonia Whiteson, Senior Vice President, Personal Banking at RBC. "As we continue to evolve our Everyday Banking platform, we're focused on helping clients turn those moments into momentum."

According to Whiteson, the campaign reflects RBC's belief that financial wellness extends beyond major life events and includes the hobbies, interests, and passions that help define who people are.

Battery Canada developed the creative concept around the insight that consumers are increasingly looking for ways to balance financial responsibility with the activities they enjoy.

"We noticed that many people are looking for ways to make room in their budget for the hobbies and passions they love," said Pete Breton, President and Executive Creative Director of Battery Canada. "Crochet became a colourful way to show how small amounts can grow into something meaningful over time."

The campaign also highlights RBC's latest new-customer offer. Eligible clients who open a qualifying chequing account can receive an iPad, with opportunities to upgrade to an iPad Air, iPad Pro, or MacBook when paired with qualifying investment contributions.

Rolling out across social media, online video, and broadcast channels, Crochet reinforces RBC's message that progress isn't only measured by life's biggest milestones. Sometimes it starts with a hobby, a creative idea, or a small financial decision that helps bring a passion to life.

In a category often dominated by discussions of mortgages, investments, and retirement planning, RBC's latest campaign offers a refreshing reminder that banking also plays a role in the everyday moments that matter most.

Anomaly's 'The FIFA World Cup Comes First' Campaign Sets Priorities Straight for Fox One

noreply@blogger.com (Gloria J) — Wed, 10 Jun 2026 13:11:00 +0000

With the biggest sports spectacle in history fast approaching, streaming challenger FOX One, Fox Corporation’s wholly-owned, direct to consumer streaming service, is launching a new campaign aimed at owning the soccer conversation.

Developed in partnership with Anomaly, the multi-platform campaign titled "The FIFA World Cup Comes First", positions the new service as the definitive, one-stop shop for experiencing the 2026 tournament.

When the World Cup kicks off, everything else becomes background noise, and this year’s tournament is larger than ever before.

The campaign leans into a disruptive, fan-first strategy designed to stand apart in an increasingly crowded streaming marketplace, highlighting how FOX One connects audiences to the live moments they care about most — whether that’s game day, breaking news or primetime entertainment.

“The World Cup isn’t a passive experience for the fans, and so we set out to market the dynamic, real-time viewing experience that only FOX One can deliver,” said Brian Borkowski, CMO, FOX Direct to Consumer. “This campaign reflects the intensity, obsession, and community that define modern soccer fandom, while showing how the platform was built to elevate every moment of the tournament experience.”

At the center of the campaign sits four 30-second films that dramatize the all-consuming nature of World Cup fandom in the United States. Each of these distinctive and wickedly funny films for FOX One brings to life an episode where World Cup obsessives throw caution to the wind, in an attempt to both watch a match, whilst concurrently doing something otherwise important like conducting a driving test, or lifeguarding at a swimming pool. Scored to Frankie Valli’s “Can’t Take My Eyes Off You,” the creative mirrors the emotional fixation many fans feel during the tournament.

The film closes with the line “The FIFA World Cup Comes First”, and then highlights the many features that FOX One has to offer for viewers - all 104 matches. Live. In 4K, with multiview options, key replays, and so much more - all for just 19.99/month. By pairing premium viewing technology with a dramatic and realistic creative platform, FOX One is betting that putting fans first, rather than traditional broadcaster prestige, will define the next era of sports streaming.

In addition to the four films, the campaign spans a 360 reach with media extensions and leveraging creators to show their following what happens when The World Cup is back and its all streaming on fox one. The rollout will unfold across the tournament’s full 39-day run, evolving in real time alongside the World Cup’s unprecedented 104-match schedule across three countries.

The effort signals FOX’s intention to transform the FIFA World Cup 2026TM from appointment viewing into an always-on subscription experience, as streamers increasingly compete not just for audiences, but for fandom itself.

FOX One is bringing together the thrill of live streaming and the bold, trusted voices that define the full portfolio of FOX brands, including FOX News Channel, FOX Sports, the FOX Network, FOX Business, FOX Weather, FS1, FS2, FOX Deportes, Big Ten Network, FOX Local Television Stations and FOX Nation through the bundle.

“I mean if we're being honest, the way we feel about sports, and especially the World Cup is truly insane. Obsession. Fanaticism. Bordering on addiction...it's the best! And every 4 years we have to pretend that we don't feel this way and go about doing the rest of life. But deep down inside we all do," said Josh Fell, Partner and CCO at Anomaly LA. “So we thought, why not just own that? In a category full of platforms talking about access and content libraries, why not reflect who FOX One truly is - the one service that actually understands soccer fans. We're all deeply broken. Let's celebrate!”