Clever Ideas, Great Ads

Meet the Babysense Prisma — The Hack-Proof Baby Monitor Winning Over Parents

noreply@blogger.com (Rey B) — Fri, 05 Jun 2026 12:48:52 +0000

As parents continue to prioritize both baby safety and digital privacy, here is a standout nursery essential that is quickly becoming a must-have for modern families: the Babysense Prisma Video Baby Monitor.

Unlike many baby monitors that rely on WiFi connections and smartphone apps, the Babysense Prisma operates entirely without WiFi, providing a secure, hack-proof monitoring experience. As concerns surrounding digital privacy and connected-home vulnerabilities continue to grow, the Prisma offers parents a reliable alternative that keeps their family's moments private.

Beyond its privacy-first design, the Prisma is packed with features designed to support both parents and babies through every stage:

Crystal-clear 5” HD 720p display with remote pan, tilt, and zoom
Split-screen functionality for monitoring multiple children or rooms
Built-in sound machine with white noise and lullabies
Adjustable 6-color night light
Up to 20-hour battery life in ECO mode
Two-way talk and temperature monitoring
Ability to connect up to four cameras to one parent unit

The monitor is especially resonating with parents looking to reduce screen fatigue and avoid the constant app notifications that come with many smart-home baby products. Reddit parenting communities have also highlighted the Prisma’s built-in sound machine, crisp night vision, and ease of use as standout features for everyday family life.

As baby technology continues to evolve, the Babysense Prisma Video Baby Monitor offers a thoughtful balance of innovation, convenience, and privacy. Its feature-rich design makes it an ideal addition to nursery essentials lists, baby registry guides, travel gear recommendations, parenting roundups, and coverage highlighting the best non-WiFi baby monitors available today.

Take9 Launches 'Count Before You Click' Campaign Featuring Sesame Street’s Count von Count

noreply@blogger.com (Gloria J) — Thu, 04 Jun 2026 13:29:17 +0000

Take9 announces the “Count Before You Click” campaign, featuring Sesame Street’s Count von Count (“The Count”), for a series of public service messages. Launched in 2024 by craigslist founder Craig Newmark and in collaboration with Aspen Digital, Take9’s mission is to create a safer world by helping everyday individuals protect themselves from online frauds and scams. Created and developed by Bully Pulpit International, the campaign empowers people to count to nine and take a pause before clicking, downloading, or sharing anything online.

Through a series of videos, The Count, a beloved character and counting maven, showcases the power of counting to nine, while Take9 reinforces that a quick pause can help prevent online frauds and scams. Kicking off with "Jazzercise," The Count leads a woman through an exercise routine. She’s interrupted by a fake bank alert. He guides her through a routine of heel taps for nine seconds, and this creates the necessary pause for her to spot the red flags. To maximize reach, the campaign will meet our audience exactly where they are, whether they’re tuning into major cultural moments on linear TV, streaming their favorite shows, or connecting with friends on social media.

Frauds and scams have become background noise to our daily routines. In 2025, the FTC received 3 million fraud reports from consumers, totaling $15.9 billion in losses compared to $12 billion the year prior. With the rise of AI-enabled fraud, scammers have become increasingly more sophisticated. False urgency is their weapon, relying on harried individuals to be distracted.

To help individuals take control of their online safety, Take9 is championing a nine second pause as an effortless habit. Counting to nine provides a critical window to look at content more closely and to spot red flags like misspelled URLs, generic greetings, and unrecognized numbers. Bully Pulpit International’s research identifies Millennials and Gen X as a key audience to engage. As the “sandwich generation,” they’re often responsible for the digital safety of both their children and their parents. Many of them grew up learning numbers with The Count on Sesame Street, which makes him a great character to count with.

“I started Take9 to help people understand how to protect themselves from online frauds and people who want to disrupt our country’s infrastructure," said Craig Newmark, philanthropist, founder of Take9 and the online marketplace craigslist. "I'm a nerd who has been fighting online scams for more than 25 years. The Count has been counting for over 2,500 years. We are arming people with tools to protect themselves, their communities, and our country. This isn’t about some future threat. It’s a big deal and we’re all potential targets."

“The Count has always been a trusted guide when it comes to counting,” said Jen Ahearn, Senior Vice President, Global Strategic Partnerships, Sesame Workshop. “He’s playful and funny, but he’s also steady, reliable, and incredibly memorable. That combination is why audiences of all ages instinctively listen when The Count has something to say.”

Why nine seconds? Because scammers thrive on creating a false sense of urgency, taking nine seconds to pause interrupts that panicked thought pattern and gives you the clarity you need to spot any red flags or make more thoughtful decisions that could protect you online. It's a tiny pause that stops you from making a massive mistake.

To learn more about ways to protect yourself, visit PauseTake9.org.

CREDITS

Campaign: Count Before You Click

CLIENT: Take9

Founder, Take9: Craig Newmark

Vice President & Executive Director, Aspen Institute: Vivian Schiller

Senior Director, Aspen Digital: Matt Altomare

Director, Aspen Digital: Amira Dhalla

Senior Advisor, Craig Newmark Philanthropies: Eric Phillips

Senior Advisor, Aspen Institute: Nicole Tisdale

Head of External Engagement & Communications, Aspen Digital: Amy Schenk

Senior Associate, Aspen Digital: Talia Stringfellow

AGENCY: Bully Pulpit International

Founder and CEO: Andrew Bleeker

Chief Operating Officer: Kim Axelrod

Managing Director, Controller: Mia Luber

Executive Creative Director, Partner: Christina Sheffey

Creative Directors: Aaron Vick & Tyler Mintz

Associate Creative Directors: Alex Tafur & Adrian Zavala

Senior Art Director: Ashley Siebels

Graphic Designer: Leah Mandel

Head of Production: Natasha Louckevitch

Director of Production: Maddy Marziani

Senior Producer: Chelsea Buyco

Partner and Head of Account Strategy: Alex Kellner

Account Managing Director: Lauren Papp

Account Senior Director: Christian Abke

Account Director: Amber Hord

Associate Director, Earned Media: Sonia Wong

Managing Director, Media: Ivanka Farrell

Media Planning Supervisor: Lili Seward

Senior Director, Creator Engagement: Samuel Burwell

Commercial Contracts Counsel: Lewis Kaminski

Contracts Manager: Preston Abraham

SESAME WORKSHOP

SVP Global Corporate Partnerships: Jennifer Ahearn

Director of Content & IP Strategy Operations: Emilie Bandy

VP & Executive Producer: Sal Perez

Senior Producer: Autumn Zitani Stefano

Senior Content Manager - Education: Jess DiSalvo

Creative Director - Character Design: Louis Mitchell

VP Marketing & Brand Strategy: Samantha Kennedy

VP PR & Publicity: Beatrice Chow

JIM HENSON’S CREATURE SHOP

Puppet Wrangler: Lara MacLean

Puppet Wrangler: Michelle Hickey

Creative Director, Jim Henson's Creature Shop: Jason Weber

Workshop Director, Jim Henson's Creature Shop: Melissa Creighton

Production Supervisor: Joseph Roddy

Assistant to the Creative Director: Lauren Lee

Props: James Wojtal

TALENT

Lead Puppeteer (The Count) and Puppet Captain: Matt Vogel

Puppeteer Assist (The Count): Carmen Osbahr

Actor: Jerusha Cavazos

Actor: Sean Evans

PRODUCTION: JHF Productions INC.

Executive Producer / Principal: Ross Vinstein

Director: Eros V

Line Producer: Aaron Rosenbloom

Production Manager: Alex Liebman

Production Coordinator: Keely Bochicchio-Sipos

Art Director / Coordinator: Sonal Naroth

Director of Photography (DOP): Federico Tamburini

1st Assistant Director (1st AD): Mark Kaufmann

Production Designer: Roxy Martinez-Michaud

Prop Master: Jim O’Connor

Hair & Makeup: Charlotte Ellis & Dominique Farina

Photographer: Louise Palmberg

Photographer Assistants: Zane Shaffer & Kyle Thompson

MUSIC

Music and Sound Company: CANJA Audio Culture

Music Direction: Eduardo Karas, Filipe Resende & Bruno Vieira Brixel

Executive Producer: Vanessa Mafra

Music Supervision: Bruno Vieira Brixel

Project Management: Flavia Medeiros & Kaleb Oliveira

Music: Aloizio Lows & Murillo Pepler

Sound Design: Daniele Dantas & Levi Mynssen

POST-PRODUCTION

Executive Post Producer: Idalia Deshon

Editor: Lorenzo Bombicci

Assistant Editor: Rodrigo Arauz

Colorist: Oscar Martinez

Online Editor: Nico Cragnolino

Senior Post Producer: Marvin Aguado

VFX Producer: Sofia Saint Genez

Head of Production: Tina Evanow Wolske

BUSINESS AFFAIRS

Group Director: Russ Nadler

Business Affairs Manager: Karina Reis

LICENSING

CEO: David Born

Director of Licensing: Amber Cheung

Licensing Executive: Alberto Massaro

Javier Bardem And Yasmin Finney Star In Greenpeace's Chilling "Tailored To Silence" Film

noreply@blogger.com (Rey B) — Tue, 02 Jun 2026 13:31:07 +0000

Environmental campaigning organisation Greenpeace International has launched SLAPP SUIT, a chilling new film featuring Academy Award-winning actor Javier Bardem and Children’s and Family Emmy Award-nominated actress Yasmin Finney, created by Don’t Panic, directed by Martin Stirling and produced by Partizan.

SLAPP SUIT stars Hollywood legend Bardem as a sinister tailor, whose clients include some of the world’s most powerful polluters such as Shell, Energy Transfer and Chevron. Finney, of Netflix’s Heartstopper, stars alongside Bardem, where she plays a protester who enters his lair.

The 2-minute 20-second film was shot at a historic Savile Row tailor. The location gives the film its central creative conceit: the “suit” as both a garment and a lawsuit, crafted to restrict and silence.

It follows a protester, who finds herself in the tailor’s shop, where she takes in the surroundings, noticing rolls of bespoke pinstripe fabric that spell out the names of global energy corporations. Before she knows it, she’s ensnared by the sinister tailor and measured up herself.

What follows is a chilling high-octane sequence where the tailor slices, steams and presses a bespoke suit which is held together by stitching that reads ‘GAG ORDER’, ‘SUPPRESSION’ and ‘CEASE AND DESIST’. The suit squeezes the protester so tightly that she struggles to move.

The film reaches a crescendo when the tailor takes his tape measure and literally silences her, tying it around her mouth in a make-shift gag. The tape measure spells out ‘SLAPP’ and ‘SILENCE’ where the numbers should be. The tailor declares that “A good suit should speak for itself” before leaving the protester trapped and alone at the back of the shop. Many people who have faced a SLAPP suit will recognise the sense of isolation and fear of this moment.

The film concludes with the protester straining and grunting before breaking free through the suit, showing viewers that resistance is possible. Then the final moments of the film deliver the enduring message that we each have the strength to resist even in the most sinister attacks on our rights.

Javier Bardem notes, “I made this film with Greenpeace because they’re fighting a monumental legal battle about free speech, but really it’s about something much bigger: widespread attempts to silence activism. The type of lawsuits used by pipeline company Energy Transfer is also being used to silence journalists, artists and ordinary people who care about their communities. The question is not why to speak out. But how could we not, if we want to have the same freedom in the future?”

The end message, “Corporate bullies use SLAPPs to target whistleblowers, journalists, activists, you”, reframes a legal mechanism as a direct threat to anyone who challenges power.

Yasmin Finney adds, “The right to protest in the UK is a huge battle. People demanding better is what built our country, but increasingly it’s becoming criminalised. Not enough people believe or see that our rights are really under threat, and that’s why we made this film: Greenpeace’s legal fight against Energy Transfer is one example of resistance, but there are many more. Bullies respond to strength and togetherness, and that’s what we need more of right now.”

The campaign launches as the use of SLAPPs continues to draw scrutiny across Europe and beyond. The Coalition Against SLAPPs in Europe has identified 1,049 SLAPP cases between 2010 and 2023, while Greenpeace International is currently engaged in a landmark anti-SLAPP case in the Netherlands against US fossil fuel pipeline company Energy Transfer.

The Netherlands case is one of the first major tests of the EU’s new anti-SLAPP Directive, with Greenpeace International seeking to hold Energy Transfer accountable under Dutch law for what it describes as abusive litigation aimed at silencing protest and solidarity.

Georgia Stephenson, Creative Director at Don’t Panic London, notes, “SLAPPs are used to intimidate, isolate and bully those who hold power to account. That’s horrific, so leaning into the horror genre made complete sense. Javier Bardem is iconic for bringing menace and control to the screen, and it is quickly, viscerally apparent how much courage is required for Yasmin Finney’s young protester to resist. We wanted people to feel what a SLAPP does before they even understand the acronym.”

The film was directed by Partizan’s Martin Stirling, award-winning director of ‘Most Shocking Second a Day’, which has been viewed over 500 million times and was also made in collaboration with Don’t Panic.

“We are living in a defining moment, one that will be remembered for how the rich and powerful sought to control the narrative, using intimidation, harassment, and the courts to silence ordinary people. This is not a singular issue phenomenon. It is happening across the board, and it demands to be named for what it is....SLAPP suits are a legalised form of fascism. The fact that we must now fight for the basic right to protest, to speak, to dissent, is a measure of how far we have slipped. SLAPP suits are designed not to seek justice, but to bury it. They are a weapon of the powerful against those who critique them, and we should all be alarmed.

The campaign asks viewers to share the film and raise awareness of how SLAPPs are being used against journalists, activists, whistleblowers, organisations and citizens around the world.

CREDITS: IG Handles

CLIENT: Greenpeace International @greenpeace

Head of Programme: Susannah Compton

Global Head of Partnerships: Johanna Grant Axen

Global Digital Lead: Russell Harvey

Global Comms Lead: Chris Greenberg

Global Digital Lead: Rasmus Ilsø

AGENCY: Don’t Panic @dontpanicldn

Founder: Joe Wade @joewade

Client and Commercial partner: Jane Marshall @monculdesac

Acting ECD: George McCallum @georgemccallumbakes

Creative Director: Georgia Stephenson @georgialaurenstephens

Creatives: Dan Clarke, Guy Davidson, Joe Wade @mothersbestchild

Midweight Design & Art Director: Katie Richardson @katie.our.son

Designer: Thiago Valenti @thiagovalenti

Executive Producer: Jennifer Clare Houlihan @jenniferclarehoulihan

Head of Client Services: Georgia Williams @georgiawilliams26

Project Managers: Lauren Grant & Ella Soule @iamlaurengrant & @ellasoule

Junior Marketing Manager: Mollie Knight @mollie_mooo

PRODUCTION: Partizan @wearepartizan

Director: Martin Stirling @martinstirling

Managing Director: Jenny Beckett @jennypartizanuk

Head of Production/EP: Ella More O’Ferrall @ellamoffg

Producer: Charlie Scannell @cheswick_

Production Manager: Will Cousins @will_cousins

Production Assistant: Loretta Wonke @lorettawonke

Location Manager: Peter Camilleri

1st AD: Chris Kelly @chris68kelly
2nd AD: Eddie Kelly @ediemaikelly

Runner: Ted Seymour Kelly @ted.kelly_

Director of Photography: Carl Burke @billyburkedop

1st AC: Pete Wade @nowthenpete
2nd AC: Jack Ainsworth @jack_obyrne_ainsworth
DIT: Mario Radinvic @mario_lcdits

Grip: Rob Barlow @feral_rob

2nd Grip: Melanie Barbieri

Sound: Ludovic Lassreee @soundsfrench
Boom Op: Paulo Frasao @paul_frasao
Playback: Jack Driver @jackjdriver

Gaffer: Norbert Strehile @krabbenorbert

Electricians: Mats Kastellet, Kristiana Zhekova @mats.kastellet, @kristiana_zhekova

Production Designer: Sarah Kane @sksarahkane
Set Decorator: Delia O'Brien @deliadoesprops

Props Master: Dan Bryant
Art Transport: Rick Seymour

Costume Designer: Siobhan Dillon @siobhan_dillon_tailoring

Costume Supervisor: David Hawkins @davidhstyling
Costume Assistant: Ro Dillon @rodillonphotography

H&MU Artist: Michele Baylis @michelebaylis_

H&MU Assistant: Rosie Mcginn @rosiemcginnmakeup

Medic: Archie Barker @archie_barker53

Camera Car: Alister Bugge @alisterbugge

CAST

Tailor: Javier Bardem @bardemantarctic

protester : Yasmin Finney @yazdemand

EDIT: Trim Editing

Heineken Turns a Solo Seat into a Social Experience at the UEFA Champions League Final

noreply@blogger.com (Rey B) — Tue, 02 Jun 2026 12:53:38 +0000

In conjunction with the UEFA Champions League Final on Saturday night, Heineken® unveiled the latest chapter of Fans Have More Friends, the platform developed with creative agency LePub and built on the insight that fandom can be one of the most powerful catalysts for human connection.

As part of the activation, one of the most isolated seats in the stadium became one of football’s most social experiences, showing how fandom can bring strangers together faster than almost anything else.

Every stadium has them: the odd seats that don’t quite fit. Tucked into corners, split from the row, or sitting alone entirely. Perfectly good views of the pitch, but not always built for shared reactions, last-minute goals, or the collective tension that makes football what it is.

High up in the Puskás Aréna sat one of those seats: a single spot on its own, with no neighbours on either side. For most fans, it’s probably the last place you would choose to watch the biggest match in club football. That’s exactly why Heineken® chose it.

The seat, identified as the stadium’s most isolated, became the surprise destination for the winner of a competition run with football creator The Padded Seat, known for spotlighting the best, worst, and most unusual places to watch the game.

Supported by global PR agency The Romans, Heineken® was looking for a fan willing to attend one of football’s biggest nights alone—open to the experience and whoever they might meet along the way. They would be going solo. What they didn’t expect was just how alone they would be.

As the winning fan, Forest Robinson, took his place high up in the stadium, surrounded by thousands but completely on his own, he was joined by an unexpected guest: UEFA Champions League legend Xavi Hernández.

A member of the Barcelona squad that faced Arsenal in the 2006 Final, Xavi appeared at his side to reveal a hidden second seat, built seamlessly into the original—turning one of the stadium’s most isolated places into a shared space.

From there, the night opened up. Together, Forest and Xavi experienced the Final alongside fellow fans and football icons, with exclusive moments including Heineken’s Skybox and post-match pitchside celebrations as Paris Saint-Germain lifted the trophy.

In a stadium built for thousands, the most memorable moment started with just one seat—a reminder that fans often have more friends than they think.

Nabil Nasser, Global Head of Heineken® Brand, said:

"I know from experience that going to a match on your own does not mean experiencing it alone. A few years ago, I went to a game with friends, but we were split up in the stadium and I found myself sitting alone among supporters of another team. What could have felt like an isolated experience became one of the best I have ever had in a stadium, because I was completely swept up in the passion, humour, and energy of the fans around me.

"That is the spirit behind Fans Have More Friends. Fandom gives people an instant reason to connect. Turning a solo seat into one of the most social experiences of the Final felt like a simple but powerful way to bring that idea to life, and to show that fans often have more friends around them than they think."

Bruno Bertelli, Global CEO of LePub and CCO of LePub Worldwide, added:

"This project is a great example of the kind of ideas brands should create today: experiences designed not just to be seen, but to spark participation, conversation, and emotional connection. With Heineken®, we wanted to turn a simple cultural insight into something people could instantly recognize, engage with, and genuinely desire to be part of.

"The result is a project that blends creativity, entertainment, and social relevance in a way that feels both contemporary and naturally shareable."

Fandom has a way of turning strangers into instant connections, and this latest activation is part of a wider series of Heineken® social experiments designed to show that fans really do have more friends.

Following the Final, Heineken® will continue to explore how moments at live events can connect strangers, including a pledge to upgrade more solo seats across UEFA Champions League stadia next season.

The One Club Launches Global “Get Out the Vote” Brief for Young Creatives

noreply@blogger.com (Rey B) — Mon, 01 Jun 2026 13:30:12 +0000

The One Club for Creativity announced the launch of the first Young Ones “Get Out the Vote” brief, a new free global challenge calling on undergraduate college students around the world to come up with campaigns to drive voter participation.

As the world’s leading nonprofit organization whose mission is to support the global creative community, The One Club has a long history of creative activism projects that invite creatives to use their talents to address important causes. These projects, such as the “We Are One” brief to promote messages of unity, hope, and resistance against intolerance and xenophobia, have resulted in social media and billboard campaigns in major markets.

The latest such initiative is the “Get Out the Vote” brief, from the club’s Young One Student Awards and Education department. The brief is global and nonpartisan in its politics, favoring no specific candidate, party, or belief. The only objective is to increase overall voter participation in elections around the world.

Top entrants win cash prizes totaling $15,000: Grand Prize $5,000, two runner ups win $2,500 each, and five finalists each receive $1,000.

The competition, which is free to enter, challenges students globally to develop print, video, social media, or activation campaigns that address one of the following categories:

PARTICIPATION – Creating A Culture of Voting and Participation

Too many young people sit out elections, not because they don’t care, but because they feel like their vote won’t change anything or the process is too confusing.
Entries for this category should speak directly to the excuses and doubts that keep this generation from showing up, with the goal being increased turnout.

RELEVANCE – Make Voting Relevant to Culture

Voting is more than a civic act. It’s a cultural one. The ideas, values, aesthetics, and identities shaping this generation should also impact on how participation looks in the world.
Entries for this category should define what belonging, influence, and collective power look like, and make voting feel relevant to culture.

COMMUNITY – Vote Early, Vote Together

Voting early is not just about convenience. It’s about momentum. When people make a plan and show up together, voting becomes a shared act that builds energy and visibility.
Entries for this category should go beyond just encouraging people to cast a ballot, and help turn participation into something people do with pride and intention with others. By positioning early voting as an act that’s both social and contagious, the campaign should strive to turn a civic duty into a shared experience.

The competition is open for entry to students globally aged 18 or older who are currently enrolled in an undergraduate university program, graduate program, or portfolio program. Recent graduates also are eligible, if their graduation date is no earlier than March 13, 2025. A complete list of eligibility and submission requirements is available on the entry website.

Deadline for entry is August 31, 2026, with winners announced in mid-September. While the brief is a global initiative to drive voter participation in all countries, any winning work from the US would run across digital and out-of-home placements during the final stretch of the country’s November mid-term elections.

In addition to receiving cash prizes, winners will also have their work posted on The One Club’s social channels and website, and considered for real-world placement through the club’s Out-of-Home and media partners, including potentially on digital billboards in major high-traffic areas.

Entries will be judged by a group of global creative leaders — chief creative officers, executive creative directors, and independent creatives from the world's leading agencies and studios — who served on juries for The One Club’s prestigious 2026 One Show and Art Directors Club ADC 105th Annual Awards, two of the world’s top advertising and design awards. By entering, students will have the rare opportunity to get their work in front of top-level senior creative professionals.

“This generation of young people has never been both more capable of shaping what their country looks like, but also never more uncertain about whether their voice actually matters,” said Kevin Swanepoel, CEO, The One Club. “We want to hear from the next generation of creative talent, and see their recommendations for the most effective ways to connect with the public, build community, and get more people to the polls.”

For more information and to enter, please visit the Young Ones “Get Out the Vote” website.

ABOUT THE ONE CLUB FOR CREATIVITY

The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Creative Awards, Type Directors Club competition, TDC Ascenders, ADC Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE School, ONE Creator Lab, Where Are All The Black People conference and career fair, Portfolio Night, Creative Week, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programs that support industry access, creative education, professional development, and enhancement of creative careers around the world.

Long Trail Brewing Celebrates National Trails Day with 'Realllly Long Trail Pack'

noreply@blogger.com (Rey B) — Mon, 01 Jun 2026 12:49:45 +0000

Long Trail Brewing Company is celebrating National Trails Day on June 6 with a multi-faceted campaign that honors Vermont’s outdoor culture, the adventurous spirit of the hiking community, and the legendary 273-mile Long Trail that inspired the name of the brewery’s flagship ale back in 1989.

“At Long Trail, the outdoors aren’t just part of our branding, they’re part of who we are,” said Rob Day, VP of Marketing for Barrel One Collective. “The Long Trail has inspired this brewery since day one, and National Trails Day felt like the perfect opportunity to celebrate the people, places, and experiences that make Vermont trail culture so special. From creating a one-of-a-kind beer pack that quite literally lives up to our name, to supporting organizations that help preserve trail access, everything about this campaign is designed to encourage people to Take a Hike!, and enjoy the adventure.”

“The Realllly Long Trail Pack”

Making its debut at the Long Trail brewery on National Trails Day, this limited-edition large-format pack maps the entire 273 miles of the Long Trail across the largest commercially available beer pack brewed this side of the Mississippi.

The “Realllly Long Trail Pack” packaging design features an illustrated 273-centimeter scale trail map, with one centimeter representing each mile of the Long Trail, and notable landmarks on the famed hiking route (in addition to the location of the Long Trail brewery). The bottom of the box features an elevation profile that spans the length of the pack, showing the ascents and descents you’d experience along the journey (about 70,000 feet of climbing).

Containing seven full cases (168 beers) of the newly refreshed Long Trail Ale, the pack reminds fans to “Take a Hike!” and get out there, enjoy the trails, and celebrate with a great beer afterwards. Limited quantities will be available at the Long Trail brewery (5520 US Rte. 4, Bridgewater Corners, VT), with additional select packs available for purchase at Beverage Warehouse (1 East St., Winooski, VT).

“Ales for Trails”

As part of Long Trail’s “Ales for Trails” initiative, the brewer has raised $15,000 to donate to three Vermont-based organizations that ensure trails stay open, maintained, and accessible for everyone who gets outside: the Vermont Mountain Bike Association, Vermont Trails and Greenways Council, and Vermont Huts & Trails. Because when you support Long Trail, you help support the places that bring the community together.

National Trails Day Celebration at Long Trail Brewery

Long Trail will also host a National Trails Day party at the brewery on June 6, featuring live music, a make-your-own trail mix station, the return of the “Hit the Trail” Brown Ale (for a limited time), and the launch of a new hiking rewards program.

DOOH Meets Dough: Fazer Leipurit Livestreams Breadmaking Across Metro Screens

noreply@blogger.com (Gloria J) — Wed, 27 May 2026 12:45:29 +0000

Fazer Leipurit faces a challenge: while many supermarket bakery sections rely on parbaked frozen dough, Fazer operates a network of in-store artisanal bakeries where bread is genuinely baked from scratch on site. Yet consumers remain skeptical. Can “freshly baked” really mean freshly baked?

To prove it, Fazer Leipurit launched an overnight livestream directly from one of its in-store bakeries. Broadcast simultaneously on social media and digital billboards across Helsinki metro stations, the campaign transformed the quiet craft of breadmaking into a hypnotic Slow TV experience – continuing into peak hours of the morning commute – where transparency itself became entertainment.

“The beauty of the concept is that the product truth itself becomes the content. As consumers are being more careful with their spending, premium brands need transparency to justify their superior quality. We made that the gist of the creative idea: it's the process that makes the product unique, so let’s show it exactly as it is”, says Maria Kuorikoski and Mikko Roininen of Helsinki-based agency SEK, the creatives behind the campaign.

The livestream solves a brand problem

The livestream follows bakers as dough is mixed, shaped, proofed and baked, uninterrupted and unfiltered. Viewers can also interact with the bakers through live social media prompts and challenges during the stream.

“Instead of compressing the process into a 15 second ad, we wanted people to experience the craft in real time. Breadmaking is naturally slow, tactile and visually calming. Once you start watching, it’s surprisingly hard to stop”, Kuorikoski and Roininen add.

By bringing the bakery process onto both public DOOH screens and social platforms simultaneously, the livestream turns product transparency into a shared live media experience.

The event was streamed live from 10 PM on May 20 until 10 AM on May 21, 2026

on selected digital out-of-home screens across Helsinki metro stations
on Instagram at @FazerSuomi and on TikTok at @FazerLeipurit

Inaugural Winners Announced In ADC AI Visual Design Dreamina AI Category

noreply@blogger.com (Gloria J) — Tue, 26 May 2026 13:06:29 +0000

The global Art Directors Club and Dreamina AI announced the ADC Cube and cash prize winners in the inaugural ADC AI Visual Design-Dreamina AI category, dedicated to honoring the frontier of generative craft in this year’s prestigious ADC 105th Annual Awards.

The new category, which was free to enter and made possible by ADC’s exclusive partnership with Dreamina AI, part of ByteDance, recognizes evolving creative craft and honors modern creators who are using AI as a creative partner to expand the boundaries of visual expression.

The first ADC Cube and cash prize winners of the new competition are as follows.

First Place: ADC Gold Cube, $6,000

Xīnxīn Lǐ and Donglin Cheng, Beijng, “Ivory”

Second Place: ADC Silver Cube, $4,000 each

Anne Horel, Paris “La Tisseuse d'Ombres" (“The Shadows Weaver”)
Jason Peng, Chongqing “Perfect Place”
Park Zhi, Guangzhou, “Red Pill”

Third Place: ADC Bronze Cube, $2,000 each

Chén Kūn, Shenyang, “Ordinary Anthem”
Serhii Kostenko, Berlin, “Trained on Perfection”
Xingchen Ding, Hangzhou, “The Joyful Pasture”
Dorothy Pang, Vancouver, “Love Hotel”
Tāozé Cài, Beijing, “Bad Traveling”
Yongning Zhang, Suzhou, “Big Eyes Town”

Hongye Liu (Yea野了), Shanghai, was awarded a Merit for “《HONG KONG LOADING…》”.

“Rather than limiting ourselves strictly to the original storyboard, we drew continuous inspiration from Dreamina AI during the creation process,” explained Gold Cube winner Xinxin Li. “The mutual inspiration between human creativity and AI capability allowed us to revise and optimize the script accordingly, and eventually we completed a finished piece with a distinctive aesthetic style and sophisticated editing rhythm. It truly lets us feel the unique charm of the integration of technology and artistic creation.”

Jury member Wesley ter Haar, co-founder, Monks, Amsterdam, said of the Gold Cube winning entry: “it’s a standout piece when it comes to storytelling and using the tools and technology to create something very visually compelling. It confirmed for me how much the value of craft is still very much at the core of doing great AI work.”

Entry brief: “Imperfection”

Creativity can lose its spark when every element is perfectly polished and optimized. Therein lies the opportunity to celebrate the messiness, contradictions, and lived experience that provide fuel for better AI tools and more creative ideas.

For the new ADC AI Visual Design-Dreamina AI category, entrants were asked to create work that honors imperfection and uses AI to complement, not erase, those qualities. Entries could take a variety of forms, including video, motion graphics, animation, or poster.

As the Presenting AI Partner of the ADC 105th Annual Awards, Dreamina AI served as the primary engine for this challenge, inviting users to prove that even in a digital age, the human spark remains the most essential component.

ABOUT DREAMINA AI

Dreamina AI is powered by its world-leading proprietary models, including the Seedream generative image model — which produces and refines high-quality 4K visuals from text prompts and up to 10 image references — as well as the Seedance video generation and OmniHuman AI avatar models.

Acting as a “camera for an imagined world,” Dreamina AI enables creators to transform ideas into high-quality, production-ready visuals within seconds using simple text prompts.

A showcase of all ADC 105th Annual Awards winners can be viewed here.

ABOUT THE ONE CLUB FOR CREATIVITY

D&AD Announces 2026 Pencil Winners

noreply@blogger.com (Gloria J) — Thu, 21 May 2026 13:20:10 +0000

D&AD, the global non-profit championing excellence in design and commercial creativity, today revealed this year's D&AD Awards Pencil winners. Drawing entries from 89 countries, the highest in the awards' history, 573 Pencils were awarded across 46 categories, from over 50,000 pieces of work submitted for consideration.

Lisa Smith, D&AD President and Uncommon Global Chief Design Officer, notes, "What stood out most was the sheer creative bravery and excellence on display. Across disciplines we saw teams pushing into genuinely new territory, from storytelling and traditional craft to emerging technologies and new forms of expression. Creativity is very much alive and the work that won did so because it moved the standard of creative excellence forward."

Highest Awarded Countries - all Pencil levels excluding Black Pencil

United States - 235 Pencils
United Kingdom - 184 Pencils
France - 59 Pencils
Germany - 45 Pencils
Brazil - 42 Pencils

Highest Awarded Countries - Yellow Pencils Only

United States - 27 Pencils
United Kingdom - 25 Pencils
Canada - 5 Pencils
Singapore - 5 Pencils
France - 4 Pencils

Singapore had a standout year at the D&AD Awards, claiming 11 Pencils in total, including five Yellow Pencils, nearly half of its overall wins. This places Singapore joint third globally for Yellow Pencils alongside Canada, behind only the US and the UK. A remarkable achievement that reflects the country’s growing influence and thriving creative excellence on the global stage.

Categories and Disciplines

The Culture discipline saw the strongest entry growth of any discipline in 2026, with entries up 49% year on year. Three categories, Sport Entertainment, Cultural Influence and Brand Transformation, made their D&AD Awards debut this year, awarding 10, eight and nine Pencils respectively.

The leading category by Pencils awarded in 2026:

Magazine and Newspaper Design - 28 Pencils, four Yellow
Art Direction - 25 Pencils, two Yellow Pencils
Film - 25 Pencils, four Yellow Pencils
Graphic Design - 23 Pencils, one Yellow Pencil
Experiential: Activation and Participation - 21 Pencils, one Yellow Pencil

Magazine & Newspaper Design and Film led on Yellow Pencils, each taking four, the highest of any category this year.

2026 Overall Results

The total number of Pencils awarded for the D&AD Awards 2026 by level:

White - two Pencils awarded
Yellow - 52 Pencils awarded
Graphite - 149 Pencils awarded
Wood - 368 Pencils awarded
Future Impact - two Pencils awarded
Shortlisted - 557

D&AD CEO, David Patton, adds, "64 years in and the D&AD Awards have never felt more global or more vital. The breadth of countries entering and the quality of work they're producing tells you everything about where commercial creativity is headed.

Entries were received from 89 countries this year, up from 86 in 2025 and the highest ever in D&AD Awards' history. Significant growth in submissions from the UAE, India, Argentina, and Saudi Arabia signals that world-class creative ambition is no longer concentrated in a handful of markets, D&AD's standard for excellence is being pursued and met across every continent.

Singapore is perhaps the best example of that shift. Eleven Pencils, five of them Yellow, an achievement that signals where global creativity is heading."

All Pencil-winning work and shortlisted entries are showcased on the D&AD website. The D&AD Rankings and Black Pencil winners will be announced at the ceremony in September.

Earned Media Gets a Strong Call Out as Cresta Awards Reveal 2026 Jury Chair

noreply@blogger.com (Gloria J) — Wed, 20 May 2026 12:36:37 +0000

Kate Stanners has been announced as the Jury Chair of the 2026 Cresta Awards.

“We are so delighted that Kate has taken on this position,” commented Lewis Blackwell, CEO of Creative Standards International, the organisation behind Cresta. “With her own extensive great creative output, that of the teams she has led, and her broad and deep commitment to advancing creative excellence and opportunities in the industry, she is the ideal standard bearer for Cresta this year.”

As Chief Creative Officer, International, of Edelman, Stanners recently stepped into a major role that gives a new inflection to her storied career. The evolution of Edelman as a top creative consultancy includes multiple victories at Cresta, Cannes Lions and other leading global awards in recent years.

For Stanners, the move to Edelman follows two decades at Saatchi & Saatchi, where she rose to be Global Chief Creative Officer and Global Chair, following a sequence of roles and participation in a wide-range of award-winning work, leading creativity for many global clients.

In taking on the role of Jury Chair, Stanners gave an indication of what she might be particularly looking to encourage:

“I believe that earned media has earned its right to play a much more significant role in brands marketing plans. About 99 percent of people would skip ads if they could and earned media is six times more trusted. And for creatives there is a freedom that comes when you are solving real business problems without the constraint of formats and programmatic templates, making work that has genuine impact.”

At Cresta, the jury of leading creatives vote the winners without any groupthink or opportunity for political manoeuvring. The jurors can express their views without any pressure or distraction. And that includes from the Jury Chair. Stanners role will be to give encouragement, a sense of direction, but when it comes to their voting, she will leave the jurors to make their votes truly independently and in isolation. (Rather like a visit to the ballot box.) Cresta then takes these truly individual votes to compile the data that, when crunched, directly generates most of the award winners.

However, the Jury Chair has a specific responsibility, and honor, which is to review all the winners and then pull out special award mentions for works that can be seen to have key forward-looking messages for the industry. In recent years, Edelman has itself been the recipient of such honors, notably with ‘The Move to Minus 15’ project for DP World, which also went on to win Titanium at Cannes. Last year Dentsu Creative Iberia received Jury Chair Awards for ‘History Outnumbered’ for History Channel and Dentsu Creative New York also picked up the special honor for ‘Returning Creativity’ for Crayola.

Stanners has been an award-winning industry leader for decades, recognized with multiple awards around the world. She served as President of D&AD from 2019 to 2020 and has sat on councils for AB InBev Europe and The Kraft Heinz Company. She has also served as a committee member for the Victoria & Albert Museum and was a co-founder of St. Luke’s in London.

This year’s Cresta Awards has expanded with new sections. This includes a new Finance dedicated category and a developmental category that reviews AI-created work.

The competition is currently open with a final closing date of 20 July. More information is available at https://www.cresta-awards.com/.

ABOUT THE CRESTA AWARDS

Cresta is the Creative Standards organisation. Since 1993 it has benchmarked global creative excellence, recognising ideas that inspire progress and shape the future of communications. Its annual online festival attracts entries from more than 70 countries, covering the full spectrum of skills, from the latest in digital and technology-based communications to traditional advertising and design.

Cresta’s independent jury of leading international industry figures votes individually online, ensuring a fair process free from groupthink. Winners are awarded the distinctive sustainable Cresta trophy, introduced in 2019, and gain international publicity, respected ranking points, and visibility through leading industry platforms including Lürzer’s Archive.

VML New York Named Agency of the Year In 2026 One Show Global Creative Rankings

noreply@blogger.com (Rey B) — Wed, 20 May 2026 12:31:01 +0000

Based on point totals for wins last week at 2026 One Show, VML New York was named Agency of the Year in The One Show 2026 Global Creative Rankings.

Highlights of The One Show 2026 Global Creative Rankings are as follows (click the category links to view the full list for each):

Agency Rankings

1. VML New York

2. Rethink Toronto

3. Uncommon Creative Studio London

4. Serviceplan Germany Munich

5. Ogilvy New York

6. Grey México México City

7. adam&eve\TBWA London

8. FCB Canada (TBWA\ Canada) Toronto

9. Publicis Conseil Paris

10. LePub México

Independent Agency Rankings

1. Rethink Toronto

2. Serviceplan Germany Munich

3. Courage Inc. Toronto, Motion Sickness Auckland (tie)

5. NoA Åkestam Hoist Stockholm

Design Firm Rankings

1. By-Enjoy Fujian

2. Champions Design New York

3. Jones Knowles Ritchie London, Studio DRAMA London (tie)

Brand-Side Agency Rankings

1. Apple Marcom Cupertino

2. Our LEGO Agency Billund, Google Creative Team Mountain View (tie)

Brand Rankings

1. Vaseline

2. Apple

3. IKEA

Brand Parent Company Rankings

1. Unilever

2. Heineken

3. Apple

Non-Profit Client Rankings

1. SickKids Foundation

2. The Philipstown WireCare Foundation

3. Whānau Ora

Production Company Rankings

1. Whitecoat Singapore

2. Pes Motion Studio Chicago

3. Landia México City

Music & Sound Company Rankings

1. Supreme Music Berlin

2. Agosto Sound & Music Craft Lima/New York

3. Soundtree Music London/Los Angeles

Agency Network Rankings

1. Ogilvy Group

2. VML

3. TBWA Worldwide

Independent Agency Network Rankings

1. Rethink

2. Serviceplan Group

3. The North Alliance (NoA)

Highest Ranked Work

1. “Vaseline Verified” for Vaseline by Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York

2. “Caption With Intention” for Rakish Entertainment by Omnicom Chicago with Omnicom Production Chicago and Pes Motion Studio Chicago

3. “Three Words” for AXA by Publicis Conseil Paris with Prodigious Paris and Publicis Consultants Paris

Highest Ranked Creative Professional

1. Debbie Vandeven, Global Chief Creative Officer, VML

2. Liz Taylor, Global Chief Creative Officer, Ogilvy

3. Danilo Boer, Global Creative Lead & Partner, McCann

Country Rankings

1. United States

2. United Kingdom

3. Canada

4. France

5. México

Global Region Rankings

1. North America

2. Europe

3. Latin America

4. Asia Pacific

5. Middle East & Africa

The 2026 One Show Regional Agencies of the Year are as follows (click the region to view the full list).

Asia Pacific Agency of the Year: Ogilvy Singapore
Europe Agency of the Year: Uncommon Creative Studio London
Latin America Agency of the Year: Grey México México City
Middle East & Africa Agency of the Year: Ogilvy South Africa Cape Town
North America Agency of the Year: VML New York

Using dropdown menus, The One Show 2026 Global Creative Rankings can be viewed by Agency, Independent Agency, Design Firm, Brand-Side Agency, Brand, Non-Profit Client, Brand Parent Company, Production Company, Music & Sound Company, Agency Network, Independent Agency Network, Highest Ranked Work, Country, Region, and Creatives.

Rankings can be viewed globally, as well as by region and country.

The One Show 2026 Global Creative Rankings methodology

Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, Merits and Special Awards, allocated as follows: Gold Pencil 45 points, Silver 21, Bronze 9, Merit 3, Fusion Pencil 90, Creative Marketer 90, SDG Pencil 90, Green Pencil 90, Penta Pencil 150, Best of Discipline 90, Best of Non-Profit 90, and Best of Show 135.

Ranking points are awarded to eligible agencies credited under the Primary Agency listing on a winning entry, including agencies, digital agencies, media agencies, PR/marketing agencies, design firms, type foundries, and brand-side/in-house agencies. When multiple eligible agencies are credited on the same win, the points are divided equally among them. These points determine honors such as Agency of the Year, Independent Agency of the Year, Design Firm of the Year, and Brand-Side Agency of the Year.

If the same entry wins multiple awards within a discipline or in multiple disciplines, the points for all awards and wins are counted towards the rankings.

The showcase of all 2026 One Show winners can be viewed here.

ABOUT THE ONE CLUB FOR CREATIVITY

The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Creative Awards, Type Directors Club TDC competition and scholarships, ADC Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE School, ONE Creator Lab, Where Are All The Black People conference and career fair, Portfolio Night, Creative Week, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programs that support industry access, creative education, professional development, and enhancement of creative careers around the world.

Schools in 36 Countries Win 2026 Young Ones Student Awards

noreply@blogger.com (Rey B) — Wed, 13 May 2026 13:23:00 +0000

The One Club for Creativity kicked off Creative Week 2026 by honoring winning schools and students from 39 countries in the 2026 Young Ones Student Awards ceremony at Sony Hall in New York.

Based on cumulative points for all awards won by a school’s students in this year’s competition, School of Visual Arts New York was crowned 2026 Young Ones School of the Year. Overall, SVA collected two Golds, seven Silver, nine Bronze, 47 Merits, and four Portfolio wins.

Rounding out the top-five ranked schools, in order, are Savannah College of Art and Design Savannah, Filmakademie Baden-Württemberg Ludwigsburg, ArtCenter College of Design Pasadena, and Miami Ad School Madrid.

The One Club Global Creative College Rankings for 2026 can be viewed here. An archive of all 2026 Young Ones winning entries can be viewed here.

In memory of industry leader Ari Weiss, who passed away last year, The One Club for Creativity announced the first winner of its new annual Ari Weiss Award, honoring the top scoring student in the Young Ones Portfolio competition.

The inaugural recipient of the award is Carlos Mario Rodriguez, a student at ArtCenter College of Design Savannah and Miami Ad School New York.

Weiss, whose storied career included top creative roles at Cliff Freeman and Partners, BBDO, Wieden+Kennedy, 180LA, Goodby Silverstein & Partners, BBH, DDB, and founding of Quality Experience, had a close association with the program as a Young Ones Pencil winner at The One Show in 2000. His extraordinary talents also led him to win that year’s live creative challenge, where students were tasked with delivering a brief during Creative Week.

Young Ones is one of the world’s most comprehensive and acclaimed competitive showcases for advertising, digital communication, and design students. The program offers four separate competitions:

Young Ones ADC, offering students the chance to earn an ADC Cube by competing in many of the same disciplines and categories as the prestigious ADC Annual Awards;
Young Ones One Show Brief and Client Pitch competitions, which tasks a team of students with creating work for a specific client with the chance to earn a One Show Pencil, with top entrants having the opportunity to pitch the actual client;
Young Ones Portfolio competition, where students submit 6-15 projects and have it judged as a representation of their entire body of work by industry professionals;
Young Ones TDC, where student entries in typography, lettering, and type design can win Type-High awards, or Merits from the Type Directors Club, part of The One Club for Creativity.

Top global winners in the four 2026 Young Ones competitions, as selected by the global jury, are as follows.

Young Ones ADC 2026 (25 Gold Cubes, 40 Silver, 71 Bronze, 293 Merit)

Filmakademie Baden-Württemberg Ludwigsburg was the top YO ADC Gold Cube winner with six. Four of the Golds were for “Anytime, Anywhere”, one each in Advertising: Branded Content/Entertainment - TV/Film/Video - Short Form; Motion/Film Craft: Cinematography; Motion/Film Craft: Editing; and Motion/Film Craft: Use of Music / Sound.

Their two other Golds were for “Peas” in Advertising: Craft in Video - Direction, and “The Nymph” in Advertising: Art Direction - Motion.

Ming Chuan University Taipei had two ADC Gold Cube wins, one each for “Solstice Protocol :Base 2.0” in Architecture/Interior/Environmental Design: Landscape Design, and “鏟子的聲音” (“The Sound of a Shovel”) in Brand/Communication Design: Posters or Print.

Also with two Golds was School of Visual Arts New York, one each for “Dept. of Misplaced Realities” in Brand/Communication Design: Branding - Branding Systems/Identities - Integrated, and “Muddy” in Illustration: Print.

Young Ones One Show 2026 Brief and Client Pitch Competitions (8 Gold Pencils, 14 Silver, 21 Bronze, 140 Merit; 1 Client Pitch winner)

This year’s Young Ones One Show competition involved working on briefs from sponsors Best Buy, Clash of Clans, Google, Philips Sonicare, Verizon, Walmart, and Whiskas.

Miami Ad School Madrid led the way with three YO One Show Brief Gold Pencils, one each for “Sonikart” for Sonicare: Gaming”, “Dorm Style Blender” for Walmart: Creative Use of AI, and “Dorm Style Blender - Walmart” for Walmart: Interactive, Online, & Mobile.

With two YO One Show Brief Gold Pencils was Redhook School Curitiba for “The Contract”, one each for Verizon: Creator Content & Social Media and Verizon: Radio & Audio.

One YO One Show Brief Gold Pencil each went to Korea Institute of Creative Seoul with Hanyang University ERICA Ansan-si and School of Visual Arts New York “UncensHERship” for Google: Creator Content & Social Media; Openlearn Academy Fort Lee “The Wave of Hope” for Google: Radio & Audio; and Savannah College of Art and Design Savannah “Google Prism” for Google: Creative Use of AI.

In the Young Ones One Show Client Pitch Competition, where students present their ideas to a jury including top brands who sponsored this year’s program, a team from FIT Advertising & Digital Design New York made up of Thalia Merino and Vashtie Persaud won for “Clash of Netflix” on behalf of Clash of Clans.

Young Ones 2026 Portfolio Competition (26 winners from 13 schools)

Savannah College of Art and Design Savannah led in the Young Ones 2026 Portfolio Competition with seven wins, going to students Gage Bowman, Duygu Lougee, Junjie Pan, Wildy Riftian, Jieru Tang, Xavier Thompson, Menghan Wang.

ArtCenter College of Design Pasadena had four YO Portfolio winners for students Bamba Kimball, Yeon Ko, Daria Maximova, and Cheryl "Wenjing" Xia.

Also with four is School of Visual Arts New York for students Yonghwa Cha, Joanne Choi, Dyn Kim, and Sophia Lefebure.

Young Ones TDC 2026 competition (5 Gold, 8 Silver, 21 Bronze, 34 Merit)

After many decades of awarding only certificates to all winners, this marks the first year the Type Directors Club, part of The One Club for Creativity, will present Gold, Silver, and Bronze Type-High awards for its annual TDC competition.

There were five Young Ones TDC Student Type-High Gold winners this year:

Carnegie Mellon University Pittsburgh for “Beads” in Type Design: Text + Display Typefaces - Variable Font
Class Tao Shanghai for “Echo Music Party” in Communication Design: Other
Elisava School of Design and Engineering Barcelona for “Swing Display” in Lettering: Digital/Technology - Coding/Scripting
Maryland Institute College of Art Baltimore “Gallery Of Decay” in Lettering: Digital/Technology - Coding/Scripting
Rhode Island School of Design Providence “Gossip” in Type Design: Specialized Typefaces + Non-standard Formats - Emoji/Symbol Typeface

The three top entrants in Young Ones TDC 2026 also receive cash awards, as follows:

$ 1,000: Athang Samant of Maryland Institute College of Art in Baltimore for “Gallery of Decay” in Lettering: Digital / Technology - Coding / Scripting
$ 500: Weiran Liang of Class Tao in Shanghai for “Echo Music Party” in Communication Design: Other
$ 300: Jasmin Palermo of Carnegie Mellon University in Pittsburgh for “Beads” in Type Design: Text + Display Typefaces - Variable Font

The complete archive of all 2026 Young Ones Student Awards winners can be viewed here.

Young Ones is celebrated annually with the goal of inspiring and nurturing the next generation of advertising professionals. Events each year during Creative Week present an invaluable opportunity for college students and graduating seniors to network with top agency professionals, receive feedback on their portfolios, experience the industry's best work, and more.

Creative Week 2026

The Young Ones 2026 Student Awards is the first event of Creative Week 2026, taking place May 11-15 in New York.

Now in its 17th year, Creative Week is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in The One Club’s leading global awards shows: ADC Annual Awards, The One Show, and Young Ones Student Awards.

Other Creative Week 2026 programming includes The One Club AI Creative Challenge, exclusive Executive Creative Summit 2026, Client Pitch Competition, in person and virtual Portfolio Reviews, Type Directors Club TDC Lettering Walk, and informative daily Morning Buzz panels.

For details and to register, please visit the Creative Week 2026 website.

ABOUT THE ONE CLUB FOR CREATIVITY

MountainOne and HATCH Celebrate Teacher Appreciation Week

noreply@blogger.com (Rey B) — Tue, 12 May 2026 13:10:00 +0000

In celebration of Teacher Appreciation Week, MountainOne is giving educators something better than apples.

The Massachusetts community bank is delivering free activity boxes to first-grade classrooms in the cities and towns it serves to help teachers introduce their students to early lessons in financial literacy.

Inside the box is a series of three storybooks created by MountainOne and Boston creative agency HATCH to introduce kids as young as 5 to foundational financial lessons through adventure and storytelling, plus activity sheets, plush toys, and swag that go along with the stories.

Illustrated by Laura Salafia and authored by Doug Murphy, the books feature Mo the Mountain Goat, MountainOne’s brand “spokesgoat,” learning age-appropriate lessons about financial themes like the importance of planning for the future, the power of saving, and the value of hard work.

“75% of Gen Alpha kids want more personal finance education,” says Murphy, HATCH’s Creative & Brand Director. “By delivering these storybooks to classrooms in their communities, MountainOne is helping kids take the first steps down the right financial path.”

Brahma shows the world the mystique of Brazilian football in a new film

noreply@blogger.com (Gloria J) — Mon, 11 May 2026 12:19:00 +0000

On the eve of the 2026 World Cup, Brahma continues its “Tá Liberado Acreditar” (Let Yourself Believe) campaign, a movement inviting Brazilians to reclaim their confidence in the National Team and the mystique of national football. Developed by Africa Creative for the biggest AMBEV brand in Brazil, the new short film starts from a scenario of skepticism regarding the "hexa" to reinforce that, historically, it was precisely in the most improbable moments that Brazil defied the odds and won its five World Cup titles.

A historic partner of the Brazilian National Team and a constant presence in the country's football culture for over a century, Brahma builds the campaign narrative from a current context surrounded by unfavorable statistics: 24 years without a title, a short coaching cycle, and probabilities that, for the first time, do not list Brazil among the primary contenders.

A survey by Genial, facilitated by Quaest, indicates that only 28% of Brazilians claim to believe that Brazil will win the sixth title, reflecting a low-expectation scenario—and it is in this context that the "Tá Liberado Acreditar" concept gains strength.

Filmed in Rio de Janeiro, the movie relies on a nostalgic atmosphere inspired by the 1990s and 2000s—the period when Brazil consolidated its image as one of the world's greatest football powers. The “Brazilcore” aesthetic, present throughout the visual narrative, mixes elements of street culture, the national passion for football, and the aura of the yellow jersey, recovering visual codes that remain globally trending.

The content depicts a Brazilian skeptic who, upon witnessing an improvised match in the streets, is captivated by the mystique of national football and, along with everyone around him, begins to believe in the National Team again. Throughout the narrative, emblematic moments from past editions of the tournament are recalled—unlikely plays, historic dribbles, and moves that marked generations—recreated in a lighthearted way with an aesthetic inspired by street football. These scenes are blended with real footage of historic matches, reinforcing the idea that talent, unpredictability, and the joy of playing have always been part of the identity of Brazilian football. Watch here.

More than revisiting the aesthetic of Brazilian football, the film aims to portray Brazil authentically with its energy, creativity, and irreverence in a narrative built by Brazilians for Brazilians, but one that echoes globally by presenting the essence of the country to the world both on and off the pitch. The recreations of iconic plays in urban settings with the language of street football reinforce this genuine and popular perspective on Brazilian culture. The soundtrack is set to the song “Tamanco no Samba” by Cauby Peixoto, a 60s hit that strengthens the production's nostalgic atmosphere.

The production also features special appearances by Carlo Ancelotti, head coach of the Brazilian National Team, and Ronaldo Nazário, a symbol of Brazil's last world title and a long-time partner of the brand. At the end of the short film, Ancelotti appears making the “Tá Liberado Acreditar” gesture, a reinterpretation of the iconic “number one” gesture immortalized by Ronaldo in historic Brahma campaigns.

“Brazilian football has always had something that numbers cannot explain. We grow in the improbable, transform pressure into creativity, and find unique ways to surprise. This film is born precisely from this provocation: to remember that the mystique of Brazilian football was built when nobody believed. The film is an invitation for the fan to dream together with the National Team again,” says Nicholas Bergantin, co-CCO of Africa Creative.

Canadian Public Relations Society (CPRS) Toronto Announces Winners of the 2026 ACE Awards

noreply@blogger.com (Rey B) — Thu, 07 May 2026 13:15:00 +0000

Photo courtesy of: Canadian Press/CPRS Toronto.

The Canadian Public Relations Society (CPRS) Toronto Chapter has announced the winners of the 2026 annual ACE Awards. The awards celebrate the industry’s top communicators and public relations programs and campaigns from the past year.

The ACE Awards Gala was held last night at The Carlu in Toronto. A total of 42 gold, 47 silver, and 41 bronze trophies were presented to a variety of PR professionals, agencies, corporations, students and not-for-profits from the Greater Toronto Area.

Congratulations to every winner of the 2026 ACE Awards," said Erin Griffin, Co-President of the CPRS Toronto Chapter. "As the largest chapter in the country, we received entries that showcased some of the most creative and impactful communications work of the past year. These winners represent the best of our profession. Seeing them celebrated in a room full of their peers was a true honour."

The ACE Awards showcase creativity, innovation and impact within the public relations and communications industry. They recognize excellence across categories such as media relations, brand development, social and digital, healthcare, community relations, and more.

" These awards are only possible because of the people behind the scenes," CPRS Toronto Co-President Andrea Chrysanthou. "I'm so grateful to our Board of Directors and the volunteers who gave their time and energy to make these awards a success. I also want to thank our sponsors: The Canadian Press, the National Payroll Institute, Fitzroy, Craft Public Relations, and Business Wire. Their support makes it possible for us to keep celebrating the outstanding communicators in our region."

CPRS Toronto would like to congratulate the following winners for their commitment to professional excellence:

The 2026 ACE Award recipients included:

Best in Show

Chevrolet Canada and Weber Shandwick: Chevrolet High IQ Baseball Fan Campaign

Best Creative Campaign

Edery & Lord Communications and Target, Newfoundland and Labrador Tourism: Hello Humpback
White Ribbon and Narrative XPR: My Friend Max Hate

Best CSR or Cause-Related Campaign

Agnostic & Sinai Health Foundation: Hot & Bothered - Gold
ChangeMakers and Save the Children: Recipes of Joy - Gold
Edery & Lord Communications and Target, Newfoundland and Labrador Tourism: Hello Humpback - Gold
White Ribbon and Narrative XPR: My Friend Max Hate - Gold
Agnostic & Terry Fox Foundation: Finish It - Silver
ChangeMakers and Black Women’s Institute for Health: Voices Unheard - Silver
Craft Public Relations: Firehouse Subs Touch-The-Truck - Silver
DoorDash x ruckus Digital: Black Food Energy: 2025 - Silver
EQ Bank and Earnscliffe: The RDSP Campaign - Silver
Sid Lee, YPR & Panoply Media: Man’s True Best Friend - Silver
Agnostic & Canadian Blood Services: Who’s Saving Who - Bronze
DAYO Media & Communications Inc. + Black Women’s Institute for Health: Voices UnHeard 2024 - Bronze

Best Social Media Campaign and/or Best Use of Influencers

McDonald's Canada x Weber Shandwick: The 30th Anniversary of the McFlurry – Gold
Astellas Canada x Weber Shandwick: #HotTakes Influencer Campaign - Silver
Craft Public Relations x PENN.: PENN. Gals Resort - Silver
Enbridge Gas with Burson Canada: Thermostat Wars and Backyard Play - Silver
Purolator x Talk Shop: Delivering Cheer – Silver
DoorDash Canada x ruckus Digital: Made by Women - Bronze
Edelman Canada and Breast Cancer Canada: Beyond One Size - Bronze
KFC Canada and Narrative XPR: KFC Pickled Menu - Bronze
Mastercard Canada x Weber Shandwick: Mastercard Putting Fans in Pole Position - Bronze
McDonald's Canada x Weber Shandwick: International Menu Heist - Bronze

Best Use of Media Relations (Over $50,000)

EQ Bank and Earnscliffe: The RDSP Campaign - Gold
LABOUR: AutoTrader PR: Leading With Insight - Gold
Royal LePage with Burson Canada: Royal LePage Research & Media Relations - Gold
Strategic Objectives & Amazon Canada: Alexa+ Canadian Launch – Gold
Agnostic & Metro Inc.: Metro Merrier Mornings - Silver
The Coca-Cola Company Canada x Weber Shandwick: Canada’s Kindest Community - Silver
Air Canada x Weber Shandwick: Air Canada’s Best New Restaurants - Bronze
Coors Light with Zeno Group Canada: Case of the Mondays - Bronze
Walmart Canada x APEX PR: 2025 Walmart Canada Back-to-School - Bronze

Best Use of Media Relations (Under $50,000)

Craft Public Relations x The Royal Agricultural Winter Fair: The 2025 Royal Agricultural Winter Fair - Gold
St. Clare’s and Earnscliffe: 1120 Ossington: Home for Good Campaign - Gold
The Coca-Cola Company Canada x Weber Shandwick: Fuze Iced Tea Competitor Readiness – Gold
Craft Public Relations: The Moosehead Presidential Pack - Silver
FP Canada and Earnscliffe: FP Canada™ 2025 Financial Stress Index - Silver
McDonald's Canada x Weber Shandwick: McDavid’s - Silver
Moneris & Proof Strategies: Tourism Dollars Shift Closer to Home - Silver
Securian Canada and Earnscliffe: Newcomers’ Realities – Silver
Agnostic & Boston Consulting Group (BCG): Tariff Rapid Response Program - Bronze
Agnostic & Terry Fox Foundation: National Ride of Hope - Bronze
Blue Cross and Earnscliffe: 2025 Blue Cross Travel Study - Bronze
energi PR: World Smile Day 2025 - Bronze
FlightHub and Earnscliffe: Unveiled - Bronze

Best Use of Special Events or Experiential Marketing

Canada Dry: Keurig Dr Pepper Canada x Craft Public Relations: Canada Dry x Roots - Gold
Agnostic & Kicking Horse Coffee: Blend Signs Tattoo Pop-Up - Gold
Craft Public Relations: CYBEX Car Seat Safety Summit - Gold
Craft Public Relations and DDMG: Reese’s Cabane à Caramel - Gold
Craft Public Relations x Reese’s: The Launch of Reese’s + Nougat - Gold
Craft Public Relations x Tim Hortons: Tim Hortons Holiday Workshop - Gold
Google Canada and Burson Canada: Year in Search 2025 - Gold
Pets Plus Us x Weber Shandwick Canada: Reclaim the Skies - Gold
Tim Hortons x Craft Public Relations: Tims Rewards Steps Up to the Plate - Gold
ZWILLING x APEX PR: ZWILLING Holiday Hosting Masterclass – Gold
Craft Public Relations: Popeyes x Hot Ones - Silver
Craft Public Relations x PENN.: PENN. Gals Resort - Silver
Craft Public Relations x Tim Hortons: Tim Hortons Roll Up To Win Event - Silver
Craft Public Relations x Twisted Tea: Twisted Tea x YQM Experience - Silver
Faulhaber: Levi’s L’Hotel Bleu - Silver
Strategic Objectives & Amazon Canada: Alexa+ Canadian Launch - Silver
Walmart Canada x APEX PR: 2025 Walmart Canada Fall Fashion - Silver
Agnostic & Metro Inc.: Shine A Light 2.0 - Bronze
Canadian Tire Brand Communications: A Very Merry Canadian Tire Christmas - Bronze
Craft Public Relations: Toni Fifi. x Reitmans Launch Event - Bronze
Craft Public Relations x Tim Hortons: Tim Hortons Protein Latte - Bronze
Craft Public Relations x Tim Hortons: Barbie Hockey Dream House - Bronze
Strategic Objectives & Kia Canada: Embrace Electric – Kia Canada EV5 Launch - Bronze
Nike Canada and Narrative XPR: Nike Play Grounds - Bronze
YPR: Toronto C-Suite Marketing Summit - Bronze

Brand Development Campaign of the Year

Petro-Canada and Veritas Communications Inc.: Live by the Leaf Index – Gold
Craft Public Relations: Canada Dry x Roots - Silver
Think Turkey with Zeno Group Canada: You Train. You Turkey. - Bronze

Canadian Diversity, Equity, and Inclusion Campaign of the Year

Mastercard Canada x Weber Shandwick: Touch Card by Mastercard - Silver
The Coca-Cola Company Canada x Weber Shandwick: Balikbayan Magic - Silver

Community Relations Campaign of the Year

HomeEquity Bank x Weber Shandwick: Furever Homes – Gold
CATIE with Burson Canada: Anti-Stigma Toolkit and Training - Bronze

Crisis or Issues Management Campaign of the Year

Craft Public Relations x Moosehead Breweries: The Last Bottle - Silver
Visit California with Zeno Group Canada: California Loves Canada - Bronze

Digital Communications Campaign of the Year

Chevrolet Canada and Weber Shandwick Canada: Chevrolet High IQ Baseball Fan Campaign - Gold
Craft Public Relations x Moosehead Breweries: The Last Bottle - Gold
Edery & Lord Communications and Target, Newfoundland and Labrador Tourism: Hello Humpback - Gold
Craft Public Relations x Truly Hard Seltzer: Canada’s Next Great Hockey Creator - Silver
ruckus Digital: The Dash-elor - Silver
Enbridge Gas with Burson Canada: Call Before You Dig - Bronze
ruckus Digital: The DoorDash Chef Series - Bronze

Employee Engagement / Internal Communications Campaign of the Year

Whitby Communications and Creative Services Team: Town of Whitby Corporate Intranet Launch – Gold
Whitby Communications and Creative Services Team: Transition to Workday for HR - Silver
Bimbo Canada with Zeno Group Canada: The Hourly Associate Connection - Bronze

Government Relations/Public Affairs Campaign of the Year

Agnostic & Coinbase: Coinbase Canada Stablecoin Advocacy - Gold

Best Use of Artificial Intelligence in a PR Campaign

Edery & Lord Communications and Target, Newfoundland and Labrador Tourism: Hello Humpback - Gold

Marketing Communications Campaign of the Year

Air Canada x Weber Shandwick: The Air Canada Bucket List Hat - Gold
Craft Public Relations: Your First Crush, All Grown Up - Gold
Faulhaber: Stone Eagle Winery Launch - Gold
McDonald's Canada x Weber Shandwick: McDavid’s - Gold
McDonald's Canada x Weber Shandwick: The 30th Anniversary of the McFlurry - Gold
ruckus Digital: The Dash-elor – Gold
Turkey Farmers of Canada with Zeno Group Canada: You Train. You Turkey. - Silver
The Coca-Cola Company Canada x Weber Shandwick: Fuze Iced Tea: It’s The Flavour - Silver
Craft Public Relations x Moosehead Breweries: The Moosehead Presidential Pack - Silver
Ontario Lottery and Gaming Corporation (OLG) x Weber Shandwick: OLG’s 50th Anniversary - Silver
Subway Canada and Veritas Communications: Subway Canada Power Bowls Launch - Silver
Walmart Canada x APEX PR: 2025 Walmart Canada Fraîche Collection – Silver
LABOUR: Delta Bingo Flagship Grand Opening - Bronze
LABOUR: WeRPN Membership Campaign - Bronze
McDonald's Canada x Weber Shandwick: Shania Twain All Dressed Up - Bronze
Mucinex x Talk Shop Media and Cleansheet Communications: From Coast to Congested Coast - Bronze
Visit California with Zeno Group Canada: California Loves Canada - Bronze

New Product or Service Launch Campaign of the Year

Craft Public Relations: The CYBEX e-Gazelle Test Drive - Gold
Craft Public Relations: Your First Crush, All Grown Up - Gold
McDonald's Canada x Weber Shandwick: McVeggie - Gold
North Strategic: Suprema: The Opera for Aficionadoughs - Gold
The Coca-Cola Company Canada x Weber Shandwick: Fuze Iced Tea: It’s The Flavour - Gold
TRESemmé Canada and Weber Shandwick Canada: TRESemmé Lamellar Gloss Launch - Gold
Agnostic & Metro Inc.: Moi Rewards Ontario Launch - Silver
Craft Public Relations: CYBEX Car Seat Safety Summit - Silver
Craft Public Relations: Popeyes x Hot Ones - Silver
Craft Public Relations x Reese’s: The Launch of Reese’s + Nougat - Silver
Whitby Communications and Creative Services Team: Town of Whitby Corporate Intranet Launch – Silver
Kraft Heinz and Taco Bell with Zeno Group Canada: Bring Home the Bell - Bronze
Whitby Communications and Creative Services Team: Transition to Workday for HR - Bronze
McDonald's Canada x Weber Shandwick: Shania Twain All Dressed Up - Bronze
Mondelez Canada x APEX PR: Selena Gomez x OREO: Limited Edition - Bronze Strategic Objectives & Amazon Canada: Alexa+ Canadian Launch – Bronze

Student Public Relations Communications Plan of the Year

Marya Kalra, Izabela Zubek: Chek-It-Off with Sportchek - Silver
Olamipo Ogunnote: Echoes From An Elephant Campaign - Silver
Zoe Bernard, Triona Curran, Bridgette Paisley, Emily Sevcik, Hanna Sproat, Khalil Tuff: KRWND Jewelry - Silver
Tu (Lucy) Luc, Rona Apsari, Marya Kalra, Tanishk Srivastava, Aneta Kula, Polina Vasylkova, Jasleen Jheeta, Teaghan McGivery-Adams, Trishelle Dotson: Kick Off the Season with Jolly Ass - Silver
Esmahan Nor and Tu (Lucy) Luc: We Run The North with SportChek – Silver
Patrycja Solarczyk, Gabriella Francis, Ilhan Sayid: A Love That Lasts with Revlon - Bronze
Wisdom Adeola Yusuf, Vic Johnson, Ava Carrigan, Fernando Bossoes: One Madawaska - Bronze

Leadership Awards

New PR Professional of the Year – Olami Ogunnote
Lois Marsh Award - Samiha Fariha
PR Student of the Year - Lucy Luc

Lay’s “Epic Watch Party” Brings Messi, Beckham & Fans Together for World Cup 2026 ⚽🔥

noreply@blogger.com (Rey B) — Tue, 05 May 2026 15:47:00 +0000

Just in time for the FIFA World Cup 2026, Lay’s is announcing the latest installment of its “No Lay’s, No Game” campaign – and it’s pretty EPIC.

In a new 360-marketing campaign, Lay’s is announcing The Epic Watch Party, a first-of-its-kind activation where Lay’s united legendary players – Alexia Putellas, Lionel Messi, David Beckham, Thierry Henry and Steve Carell – with real, unsuspecting fans for an unforgettable celebration.

The Strategic Pivot: Lay’s tapped into the idea of scalable intimacy – finding real people where they are – at a grocery store or on their phones – and found a way to break through in a meaningful way.

Why This Matters:

What looks like another fun “No Lay’s, No Game” moment is actually a shift from audience targeting to behavior targeting.
The brand sought out real, everyday fans, and has found ways to engage in an unpredictable way and with the star power of the “No Lay’s, No Game” squad – with a first-of-its-kind WhatsApp Chat and finding actual purchasers of Lay’s at the supermarket.
Now in its fourth year, “No Lay’s, No Game” is scalable – and the brand continues to find new ways to generate content in real situations.

As brands compete for authentic connections with consumers during the biggest sporting event of the year, Lay's is setting a new standard for fan engagement this World Cup 2026. Earlier this year, the brand kicked off the ultimate campaign with fan-centered activations including a legendary group chat on WhatsApp, where 4M+ fans are engaging with talent in real time and will continue throughout the tournament this summer.

Whether you’re a die-hard fan or just here for the snacks, jump on the Bandwagon (teaser alert!) because there’s much more to come from Lay’s in the coming weeks. That’s the power of Lay’s as an Official Sponsor of the FIFA World Cup 2026.

Black Noise Goes Public with Open Letter Campaign Exposing the Bloated Holding-Company Model

noreply@blogger.com (Rey B) — Tue, 05 May 2026 12:42:00 +0000

Black Noise®, the independent creative agency founded by veteran creative leader Craig Crawford, is going public with a paid trade-press campaign that exposes a bloated holding-company business model. The campaign points to a growing field of small, independent agencies, studios and collectives offering CMOs a credible alternative to the holding-company establishment.

Launching today in trade pubs, the campaign features a series of open letters addressed to chief marketing officers in the travel, automotive and quick-service restaurant industries. Each letter is built around an iconic tagline: “We try harder,” written for Avis in 1962; “Think small,” created for Volkswagen in 1959; and “Where's the beef?” the 1984 Wendy's line that turned a category assumption inside out.

Signed by Black Noise founder and chief creative officer Craig Crawford, each letter argues that the agency model CMOs have inherited bills for bodies and hours, not ideas and outcomes, and that scale has stopped serving clients.

“These three provocative statements have one thing in common,” said Crawford. “Each of them challenged conventional wisdom that nobody had questioned before. I'm asking CMOs to apply that same instinct to the agencies they're paying, because the answer they've been sold looks a lot like the answer those iconic ads were built to disrupt. I'm challenging them to embrace what comes next — smaller, faster, savvier shops that are building the future of this industry alongside theirs.”

Research by Gartner finds many CMOs ready to listen, with 84 percent reporting high levels of strategic dysfunction within their function. They point to confusion and conflict that leaves marketing leaders unable to create effective strategies. CMOs who recognize the pattern are already acting on it, with 39 percent planning to cut agency budgets this year and streamline agency rosters, according to Gartner's 2025 CMO Spend Survey of 402 marketing leaders.

Crawford knows this relationship well, having spent more than two decades inside the holding-company system, including 15 years at Team One on Lexus and a recent run as EVP, executive creative director at Leo Burnett on Cadillac.

“I launched Black Noise last year in response to the conversation CMOs were having privately,” said Crawford. “This campaign is the next step. I want to put it on the record. It's the difference between asking permission to be heard and taking action.”

The open letters will be available at weareblacknoise.com beginning May 4.

ABOUT BLACK NOISE

Founded in 2025, Black Noise is a Los Angeles-based independent creative agency built on the premise that small, senior teams outperform scaled holding-company models, especially in an attention economy increasingly defined by earned media. Founder and chief creative officer Craig Crawford previously held senior creative leadership roles at Leo Burnett, Team One and TBWA\Chiat\Day, leading work for Lexus, Cadillac and other global brands. Learn more at weareblacknoise.com.

Sir Mo Farah Goes the Distance with Chery UK in New Super Hybrid Campaign

noreply@blogger.com (Gloria J) — Mon, 04 May 2026 12:47:00 +0000

Global marketing agency TEAM LEWIS has devised a new campaign for CHERY UK, partnering one of the UK’s fastest growing car brands with Sir Mo Farah CBE - one of the world’s most celebrated athletes.

Sir Mo Farah CBE is the central figure in the campaign, which showcases the brand’s unique, proprietary Chery Super Hybrid (CSH) electrified powertrain technology.

The multi-channel campaign, titled “Go Like Mo”, which launches in the UK on 1 May, includes a hero film and TV commercial plus out-of-home London Marathon activations, alongside paid social content series across TikTok, Instagram and Facebook, and URUNN partnership events.

For CHERY UK’s first technology-focused campaign, the idea was simple: use Olympic legend and British Icon Sir Mo Farah CBE as a metaphor for CSH technology. With up to 745 miles of total driving range* available on selected models, who better to represent exceptional endurance than a four-time gold medalist?

CHERY UK and TEAM LEWIS brought the comparison to life by mapping CSH technology against Mo’s physical elite performance - creating a powerful technical narrative.

Sir Mo Farah CBE, who has accumulated 10 global titles including the 'double-double' of gold medals over 5,000m and 10,000m at both the 2012 and 2016 Olympic Games, said: “I’m so proud to launch this new partnership with CHERY. It’s such a unique brand, and I’m very excited to help introduce Chery Super Hybrid technology to more motorists across the UK. Experiencing the CHERY TIGGO 9 CSH during the shoot was also an unforgettable experience. The car is amazing - sleek design, comfortable and practical, and I loved the massage seats.”

Farrell Hsu, Country Director, CHERY UK, added: “Sir Mo Farah’s career has been defined by consistency, resilience and the ability to perform at the highest level over time – qualities that sit at the heart of our [Chery] Super Hybrid technology. He’s known for going the distance, for doing it consistently, and for making it look effortless.”

John Zhong, Brand Director at CHERY, said: “Sir Mo Farah is the perfect partner to showcase the endurance, innovation and performance that comes with every CHERY car. As we are immersing customers in our brand and products in the UK, it felt right to work with a truly British icon, as a signal of our commitment to the UK. Our goal is to be the Chinese brand that truly understands Britain.”

Arun Singh, Senior Brand Manager at CHERY, said: “Working with TEAM LEWIS and Sir Mo Farah CBE, this new campaign doubles down on the strategy of authenticity and everyday relevance that reflects the core mission of our brand. Not everyone can run like Mo Farah – but thanks to Chery Super Hybrid technology, Britain can rack up long distances without breaking a sweat.”

Max Sellers, Creative Director at TEAM LEWIS, said: “Our journey started by celebrating real-life moments with Abbey Clancy and Peter Crouch, showing how Chery smart tech fits into the beautiful chaos of home life. Now, we’re taking the next step with Sir Mo Farah. Just as Mo is famous for his incredible endurance and pacing, Chery’s Super Hybrid technology is all about smart energy management and going further. He isn’t just an ambassador; he’s the perfect metaphor for a car built to go the distance.”

Arjun Singh, EVP, Global Creative Growth, TEAM LEWIS adds: “Arjun Singh, EVP Global Creative Growth, said: “The work we create and make for Chery is based on a very clear goal/strategy, to connect with the British public. Following the success of the “Peter & Abbey” campaign there is no better person than Sir Mo Farah himself to launch Chery Super Hybrid and capture the imagination of the public like he has over the last 20 years. The relationship between TEAM LEWIS and Chery have is one of complete trust and lines between client and agency are blurred which allows us to move fast and create work that is contextual and of the moment.”

The campaign announcement follows the CHERY’s brand showcase at Auto China 2026 (Beijing Auto Show) and The CHERY International Business Summit - where it announced its plans to serve 10 million export customers worldwide by 2030.

As China’s largest car exporter for the last 23 years, CHERY continues to build its presence in the UK, with its growth supported by an expanding TIGGO product line and growing retail network of over 70 locations.

CHERY’s next model to launch in the UK will be the CHERY TIGGO 4 CSH, available from CHERY’s nationwide dealership network from June. Starting from £19,995 OTR* for the Aspire model and from £21,995 OTR* for the Summit, the CHERY TIGGO 4 CSH is positioned as a model that is ‘packed full of life’.

TEAM LEWIS is delivering the brand and creative launch campaign for CHERY from its global HQ at Battersea Power Station, London, with support from its team in APAC. TEAM LEWIS was appointed as Strategic and Creative lead agency by CHERY UK in Summer 2025. The appointment by the Fortune 500 company, as it was preparing to break into the exciting UK market, followed a competitive five-way pitch process.

Innocean Berlin and Kia Introduce the KIA EV2 as the ultimate enabler of life’s most memorable moments

noreply@blogger.com (Gloria J) — Fri, 01 May 2026 13:11:00 +0000

There is something unforgettable about the excitement and emotion of a first time. Kia Europe and Innocean Berlin have captured that powerful feeling in their latest campaign: The Power of Firsts, unveiling the highly anticipated Kia EV2, the first of its name and the brand’s most accessible electric vehicle, which aims to connect with a new generation of drivers.

Compact, yet full of character, the Kia EV2 is engineered to make a big emotional impact. It is designed not just for those who value innovation, but for those who value how innovation feels.

“The EV2 represents a significant step in broadening access to electric mobility within Kia’s line-up,” said David Hilbert, Marketing Director at Kia Europe. “With ‘The Power of Firsts,’ we want to place the focus on the human experience. The campaign positions the EV2 as a companion to meaningful first moments and demonstrates Kia’s ambition to connect with customers in an authentic, meaningful way that reflects how they live today.”

To bring this idea to life, Innocean Berlin created a campaign built around intimate, authentic vignettes. Each one portrays a deeply personal “first” made possible by the EV2. Through its modular structure, it easily adapts to various formats: from product films and print to digital assets, immersive web experiences, and social-first content.

The campaign is running across all the Greater European markets including France, Germany, UK, Netherlands, Spain, Belgium, Austria, Hungary and Italy over the next few months, on platforms including social, TV, radio.

And this is only the beginning. The campaign serves as an evolving platform, with a second chapter to launch in the summer, featuring collaborations with creators from diverse backgrounds. Starting with a filmmaker and a chef, each invited to share their own meaningful “first.”

“A campaign of this nature is, coincidentally, a first for Kia,” added Gabriel Mattar, CCO at Innocean Berlin. “It evolves over time, going from a traditional film to a social second chapter. A testimony of Kia’s constant search for innovation and inspiration in everything they do.”

Ogilvy Paris Taps Digital Trailblazer Benjamin Bregeault as New Creative Chief

noreply@blogger.com (Rey B) — Thu, 30 Apr 2026 12:48:00 +0000

In a deliberate move designed to underscore Ogilvy Paris' ongoing evolution and commitment to integrating innovative, digitally led creative solutions into its core offerings, the agency names its ECD talent, Benjamin Bregeault, Chief Creative Officer.

Benjamin Bregeault’s career path is marked by a unique blend of agency heritage and forward-thinking digital expertise. He began his creative journey at Ogilvy Paris, where for nine years he contributed to significant national and international accounts including Fanta, Sprite, Scrabble, Free, and Perrier. Building on this foundation, Benjamin then broadened his experience at leading agencies such as Buzzman, Wunderman, 180 Amsterdam, and BETC. Crucially, his tenure as Creative Director at Blast Radius, a prominent WPP digital creative hot shop, provided him with invaluable experience in leveraging digital platforms to craft groundbreaking brand experiences and solutions.

Benjamin rejoined Ogilvy Paris in 2021, quickly advancing to Executive Creative Director in 2023. Now, taking the helm of the agency's creative department, he brings a visionary leadership shaped by a career dedicated to relentless innovation and creative excellence across diverse environments. Throughout his career, Benjamin has earned every major industry accolade, including D&AD, Cannes Lions, Eurobest Grand Prix, New York Festivals, Andy Awards, One Show, and Clio Awards.

At Ogilvy Paris, Benjamin has been instrumental in securing numerous significant client partnerships, including Doctolib, Citeo, Grimbergen, Mobalpa, and Gamm vert. He has also been a key creative force for existing clients such as Vittel, Mondelez, Absolut, and Decathlon, making significant contributions to the agency's creative distinctions in recent years.

Mathieu Plassard, President & CEO Ogilvy Paris, commented on the appointment: "Benjamin’s appointment is a pivotal moment for our creative department. His journey, which seamlessly weaves together deep agency roots with substantial experience from pioneering digital activation agencies like Blast Radius, makes him exceptionally suited to lead our creative vision. This unique hybrid perspective ensures we continue to deliver innovative, impactful work that truly resonates in today’s complex digital landscape. We are excited for him to drive our ongoing creative evolution."

This appointment reinforces Ogilvy Paris’ commitment to delivering cutting-edge creative strategies that meet the evolving needs of its diverse client portfolio, leveraging a leadership team with broad and integrated expertise.

Nicky& Kathy Hilton Drops Personalized Mother’s Day Collection

noreply@blogger.com (Rey B) — Wed, 29 Apr 2026 12:31:00 +0000

Just in time for Mother’s Day, Theo Grace — the personalized jewelry brand founded by Nicky Hilton — has unveiled its newest collection: “Made to Treasure,” a heartfelt collaboration created alongside her mother, Kathy Hilton.

Made to Treasure is a celebration of legacy, love, and the generational bonds that define motherhood. Designed as wearable keepsakes, the collection transforms meaningful moments into modern heirlooms—blending timeless design with deeply personal storytelling.

At the heart of the collection is customization. Each piece can be tailored with photos, names, initials, or monograms—allowing the wearer to carry their most cherished memories wherever they go. Available in both gold and silver (with optional diamond accents), the collection offers elevated yet accessible gifting for mothers, grandmothers, and beyond.

Spanning necklaces, bracelets, brooches, and pins, the collection reflects a shared aesthetic between Nicky and Kathy—balancing modern delicacy with classic, enduring style. The result is a versatile edit of pieces designed to be worn daily, gifted meaningfully, and passed down for generations.

As Nicky shares, these designs are meant to feel like “walking love notes”—a sentiment that captures the spirit of the brand and the emotional resonance behind every piece.

For those looking for that special gift for Mom this year, these Made to Treasure pieces offer personalized jewelry that feel both intentional and enduring:

For a limited time, receive 15% off all products at Theo Grace with code: TREAT15 US + Free shipping on all orders!

Promo code valid until May 1st.

Sid Lee Integrates Godfrey Dadich Partners and Names Derek Robson as Chairman

noreply@blogger.com (Gloria J) — Tue, 28 Apr 2026 12:36:00 +0000

Sid Lee Group, the award-winning global collective celebrated for shaping culture through creativity and innovation, announced two major moves today to optimize client success and continue its U.S. expansion. The company has formalized the integration of San Francisco-based Godfrey Dadich Partners (GDP), a creative marketing agency grounded in journalism and design, and has appointed industry veteran Derek Robson to serve as chairman of Sid Lee Group.

Robson, renowned for his transformative work at agencies including IDEO and BBH, will oversee this integration and lead the further U.S. expansion of Sid Lee Group. In addition to his other accomplishments, he gained industry fame as President of Goodby Silverstein & Partners. With Robson at the helm, the agency became an industry front-runner in narrowing the gender gap in leadership, and garnered a multitude of creative awards and accolades from Ad Age, Adweek and Fast Company.

GDP will join the group’s multidisciplinary network including Yard, Digital Kitchen, Haigo, Sid Lee Sport, Sid Lee Architecture, and Sid Lee North America and remain under the direction of Thomas Ellingson, President and COO.

CMOs are now accountable for creating truly holistic, digital customer journeys that balance automated brand delivery with the essential human experience. By combining Sid Lee’s creativity, technological innovation and strategic strengths with GDP’s strategy, design and storytelling expertise, the companies are now set up to provide impactful brand experiences that deliver more powerful business outcomes for clients. The combined offering provides the creative and technological tools required to manage a brand’s digital presence, including: multiplatform campaign development, website design and build, SEO/GEO/AI, and immersive experiences.

“Our ambition is to foster a community that thrives on talent, collaboration, innovation, and the highest standards of creative excellence,” said Marie-Lise Campeau, Global CEO of Sid Lee Group. “Welcoming GDP under Thomas’ strategic direction, along with Derek’s vision and experience, strengthens our promise to partners and the communities we engage.”

“I have kept a close eye on Sid Lee Group from its Canadian roots to the growth it has enjoyed to date in the U.S. market,” said Robson. “I’m excited by the momentum and opportunities to further expand across North America.”

Sid Lee Group is projected to grow over 20% year over year from 2025 to 2026 in the U.S. market alone. Its growth is attributed to multiple factors – award winning creative, talented leadership, and the support of its parent company kyu, the global network of consultancies, agencies, and tech firms established by Hakuhodo DY Holdings.

The company is known for its ideas, innovation and creativity. This last year, Sid Lee North America, has been managed under the creative leadership of President & CCO Johan Vakidis, who will continue to play a role in strengthening the company’s U.S. presence. Vakidis has been instrumental at leading the company’s award-winning work for brands such as Electronic Arts Battlefield 6 and helping to secure major client wins—including FIS Global, Angel’s Envy, and Hand & Stone. Additionally, he has been assembling top-tier creative talent across Los Angeles, San Francisco, and New York.

Ellingson and Vakidis will prove to be a formidable team, combining clarity, craft and concept. Their complementary expertise will be instrumental in guiding clients in this new and challenging marketing landscape.

Thinkingbox Hires Cam Boyd to Bolster Creative Leadership

noreply@blogger.com (Rey B) — Thu, 23 Apr 2026 13:28:00 +0000

Brief to built agency Thinkingbox has welcomed award-winning creative leader Cam Boyd as Executive Creative Director. A fixture of the Toronto advertising community for decades, Boyd joins from Monks, where he served as a Global ECD, stepping into a role to reinforce Thinkingbox’s creative leadership as the agency continues to see double-digit growth.

Boyd brings a combination of conceptual rigor and entrepreneurial instinct honed across some of the industry's most respected shops, including GUT Toronto, john st., McCann Canada, TAXI and Leo Burnett Toronto as well as his own independent venture, Saint Bernard. His work has been recognized at virtually every major awards show around the globe, and he has built a reputation for his approach to agency building and developing creative talent.

At Thinkingbox, Boyd will partner closely with three other Executive Creatives to lead creative output across the agency's full roster of clients, including Adobe, Amazon, Intuit, Chobani, Microsoft, Pinterest and more. He reports directly to Founder and CEO Amir Sahba.

"Thinkingbox has always operated from the belief that the people who dream it should be the ones who make it," said Amir Sahba, Founder and CEO, Thinkingbox. "Cam embodies that philosophy completely. He's a proven agency builder, a world-class conceptual thinker, and someone who has spent his career elevating the craft and the people around him. As we continue to see significant demand from our clients, from strategy and creative excellence to scaled delivery, growing our creative leadership was a critical move. One we believe Cam will excel in."

Boyd was selected following a six-month global search. Thinkingbox has seen 60% year-over-year growth and currently has more than 40 immediate job openings. Boyd will also help grow Thinkingbox’s presence in Toronto, which remains a major hub for the agency.

"What drew me to Thinkingbox is the philosophy that the making and thinking belong in the same hands," said Cam Boyd, Executive Creative Director, Thinkingbox. "The best work I've been part of happened when the people with the creative vision got their hands dirty and were integral to bringing it to life. That's the operating model here, and it's where I want to be building."

Boston Pizza Calls in The Hockey Gods to End Canada’s 32-Year Playoff Drought

noreply@blogger.com (Rey B) — Wed, 22 Apr 2026 13:01:00 +0000

For more than three decades, Canadian hockey fans have been waiting. This playoff season, Boston Pizza is done leaving it to chance.

Introducing The Hockey Gods, a new campaign by Mekanism built on a simple idea: if nothing else has worked to help bring the cup back to Canada, it might be time for divine intervention.

The campaign imagines the Hockey Gods descending to Boston Pizza to watch the playoffs alongside fans and, hopefully, tip the balance back in Canada’s favour. That’s “favour” with a “u”.

The comedic campaign launches with a 30-second spot that introduces the idea of the Hockey Gods descending to help end Canada’s playoff drought. It opens on an ordinary city street before a surreal shift. Thunder cracks like a goal horn. Clouds flash red. Hockey pucks rain from the sky. For 32 dark years, Canadian hockey teams have come up short in the playoffs, so this year, Boston Pizza is waking up the Hockey Gods.

A series of 15-second cutdowns play out like episodic moments, featuring the Hockey Gods hanging out at BP alongside fans. Inside the restaurant, they mingle with mortals, debate missed calls, accept offerings of beer (not sacrificial animals), and reveal their roles in the game, including the “God of the Goalposts” — we love that sound, too.

“We know how much belief and ritual are part of playoff season,” said James Kawalecki, VP of Marketing at Boston Pizza. “This campaign taps into that energy in a way that feels familiar and a little larger than life, giving fans a place to gather, take part in the superstition and maybe even help shift the odds.”

The idea extends across a fully integrated platform spanning TV, OLV, in-restaurant, OOH and social activations:

Hockey God bobbleheads, available at local BP restaurants
Media kits, with Hockey God prayer candles, holy rink water, holy pucks, and prayer cards designed to bring playoff luck home.
Influencer-led social content featuring prominent hockey fans tapping into the power of the Hockey Gods to rally a win on home ice.
OOH activations in playoff team cities, including a Sistine Chapel-inspired mural in Edmonton
Consumer activations, including game-day mullet makeovers for fans in Edmonton
In-restaurant takeovers, including menu, posters and in-venue details tied to the campaign

Together, it positions Boston Pizza as the go-to destination for fans hungry for a win (please, Hockey Gods) and hungry for BP. Now in its third year under this strategy, the goal remains clear: finally bringing the Cup home to Canada.

“This takes something every fan already believes in and pushes it further,” said Mike Blackmore, Creative Director, Mekanism. “After 32 years, we thought it was time to stop leaving it to chance and bring the Hockey Gods into the experience, turning superstition into something fans could actually see, share and take part in. ”

The campaign launched nationally on April 18 and runs as long as the Hockey Gods are with us.

PR is led by Heads+Tales, UM handled the media buy, and the campaign is directed by Matt Atkinson at Steam Films.

CREDITS
Campaign Title: The Hockey Gods

Client: Boston Pizza
SVP, Marketing & Communications: Peter Blackwell
VP, Marketing: James Kawalecki
Director, Marketing: Niels van Oyen
Marketing Manager, Brand Programs: Sean Megna
Associate Marketing Manager, Brand Programs: Tonia OseiBonsu

Agency: Mekanism
President: Peter Bolt
SVP General Manager: Edith Rosa
SVP Director of Strategy: Ian Barr
Executive Creative Director: Julie Nikolic
Creative Director: Mike Blackmore
Creative Director: Chris Obergfell
Group Account Director: Heather Mirynech
Account Supervisor: Sierra Haddleton
Design Director: Leah Renihan
Production Designer: Anna Lew

PR: Heads and Tales
Co-CEO & Co-Founder: Katie Muir
VP: Lauren Orlando
Associate Director: Andrea Chick
Account Manager: Madison Gerrie
Sr Account Executive: Sophia Ntentes
Account Executive: Sharmaine Ehi-Akatue

Media Agency: UM
Senior Director, Connections Planning: Michelle Arksey
Manager, Connections Planning : Quinn Harris
Senior Planner, Connections Planning: Klaidi Shehi
Assistant, Media Planning and Buying: Sam Tanenbaum
Manager, Integrated Investments: Robert Fornasiero

Production House: Steam
Executive Producer, Jill Brenan
Head of Production: Dan Rankin
Director: Matt Atkinson
Editing House: Nimiopere
Editor: Steve Puhach
Assistant Editor: Shalini Menon
Executive Producer: Jenna Edwards

Colour Transfer: Feather
Colour Producer: Hannah Stone
Colourist: Kevin Wu

Audio House: Ta2 Sound & Music
Audio Director: Drew Frohmann
Executive Producer: Dana Gadsden
Production Coordinator: Annmarie Kay
Sound Design: Adame Ivem, Andrew Fumerton, Ken Lo
Engineer: Ken Lo

VFX & Finishing House: MOTOMOTUS
VFX Artist: Lauren Rempel
Executive Producer: Morgan Campbell

Nissan Launches "Happy Chaos" Campaign for 2026 Rogue

noreply@blogger.com (Gloria J) — Mon, 20 Apr 2026 14:45:00 +0000

Nissan celebrates the unpredictable moments that define family road trips with "Happy Chaos," a new campaign for the 2026 Rogue directed by ROOS of Greenpoint Pictures, in collaboration with creative advertising agency, TBWA\Chiat\Day.

The film transforms the noise and disorder of a packed car into something cinematic. The 2026 Nissan Rogue shows off its capability via unexpected detours, spontaneous laughter, and creative problem-solving. Through layered sound design that evolves from raw cacophony to refined harmony, ROOS creates a portrait of modern, messy, unpredictable family life on the move. It's noisy, it's bumpy and you wouldn't change it for the world. That's Happy Chaos and the 2026 Nissan Rogue is built for it.

"It takes genuine, lived experience to nail the chaotic chemistry of a family-packed car, which is why ROOS gets it just right," says Tatiana Rudzinski, Greenpoint Executive Producer and Partner. "They have a familial shorthand, and that definitely shows up on screen. 'Happy Chaos' is as unapologetically loud as it is cinematically gorgeous—a perfect depiction of how one car can become a living record of unforgettable moments."