Clever Ideas, Great Ads

1st Bank Super Bowl Bathroom Break Ad

noreply@blogger.com (Sylvia G) — Thu, 26 Jan 2012 22:20:00 +0000

FirstBank will urge all Super Bowl viewers to take a washroom break during the game in their 2012 Super Bowl commercial contribution.

“At FirstBank, customer service is our priority. So if you’re a FirstBank customer worried about missing one of the exciting commercials, or the game time, now would be a great time to go to the bathroom.” (Long pause.) “Seriously.” (Long pause once again.) Three seconds from the commercial’s end, a supered tag adds that FirstBank has “better customer service.”

Credits:
Advertising Agency: TDA_Boulder, Boulder, USA

New Fiat Panda - This is the Italy we like

noreply@blogger.com (Sylvia G) — Thu, 26 Jan 2012 22:11:00 +0000

A passionate new commercial for the Fiat Panda.
Questa è l'Italia che piace.
Arte. Inventiva. Talento costruttivo. Grandi imprese industriali.
Le cose che costruiamo ci rendono ciò che siamo.

Translation: New Fiat Panda. This is the Italy we like. Art, passion, hard work. The things we make, make us.

CCAA Commercial The Megan Fox Mike Tyson Islands

noreply@blogger.com (Sylvia G) — Thu, 26 Jan 2012 21:56:00 +0000

I have no idea what's happening in this ad, but they seemed to have discovered two new islands, the Megan Fox Island and, ready for this? The Mike Tyson Island.

Audi Vampire Party 2012 Super Bowl Teaser Ad

noreply@blogger.com (Sylvia G) — Thu, 26 Jan 2012 21:47:00 +0000

Yet another sneak peek preview into what we can expect to see from Audi and their 2012 Super Bowl commercial, vampires have a party.

The Audi Vampire Party Super Bowl full teaser ad below.

Credits:
Ad Agency: Venables Bell & Partners

Gary Busey A Mattress and one Funny Ad for the Ellen Shop

noreply@blogger.com (Sylvia G) — Tue, 24 Jan 2012 22:11:00 +0000

Gary Busey lends his talents to a new ad campaign for The Ellen Shop. "The ellen shop does not sell mattresses" ironically is the best line in the commercial considering Busey is on one throughout the entire ad.

The "Chevy Happy Grad" 2012 Super Bowl XLVI Ads

noreply@blogger.com (Sylvia G) — Tue, 24 Jan 2012 21:43:00 +0000

This is Zack Borst's winning entry into Chevrolet's Route66 competition, the Chevy ad will appear during the 2012 Super Bowl XLVI. See what happens when a high school grad mistakes the neighbor's car for his own.

William Shatner in the Priceline Negotiator's Last Deal Commercial

noreply@blogger.com (Sylvia G) — Tue, 24 Jan 2012 21:22:00 +0000

William Shatner is the star of the newest Priceline commercial, but this ad is going over to well with the American Bus Association. They are asking the ad be pulled from being aired, apparently seeing Shatner in a bus as it goes over a bridge that ends in a rather dramatic explosion isn't good for the bus biz.

NEW YORK (CNNMoney) -- The American Bus Association is asking that Priceline pull an ad that shows its longtime spokesman William Shatner dying in a fiery bus explosion, saying that it believes the ad is in bad taste.

The ad, which started airing Monday, is an effort by the online travel service to drum up attention for its published-price offering, which is much less well known than its name-your-own-price service.

A company spokesman stressed that while they are killing off Shatner's "Priceline Negotiator" character, they still have the former "Star Trek" star under contact as a celebrity spokesman.

But while Priceline is happy with the spot and the buzz surrounding it, the trade group, which represents inter-city bus lines as well as charter bus services, is upset, saying it "damages the reputation of our industry."

Group spokesman Dan Ronan concedes that he doubts any potential customers will be afraid to take the bus after seeing the spot, but said "it portrays the industry in a bad light. We're protecting our brand and our reputation."

Neither Priceline nor Shatner had any immediate response to the group's objection.

The trade group also invited the 80-year old Shatner to ride a motorcoach and see how safe and comfortable they are. It pointed out that Shatner will be appearing next month in an autobiographical one-man show on Broadway, where a large proportion of customers travel by bus.

"In fact, it is estimated that nearly one third of theater tickets are purchased by group tour and motorcoach customers," said the group's statement

Jason Wu for Target Mischief TV Commercial

noreply@blogger.com (Sylvia G) — Tue, 24 Jan 2012 20:58:00 +0000

Watch the Jason Wu for Target collection come to life in this new ad for Target entitled "Mischief" that not only features the song "Battez-Vous" by Brigitte in the commercial but also the animated cat Milu.

Credits:
Ad Agency: Wieden + Kennedy New York

New adidas adizero™ Rush "The Team" TV ad

noreply@blogger.com (Sylvia G) — Tue, 24 Jan 2012 20:49:00 +0000

Christopher Riggert directs the new Adidas commercial introducing the 7.5oz adizero™ Rush running shoe. "The Team" TV spot is a communal celebration, athletes, cheerleaders, the marching band and fans join together and all run together, not bad.

Credits:
Agency: 180 LA
Client: Adidas
ECD: William Gelner
Prod. Co.: Biscuit Filmworks
Director: Christopher Riggert

David Beckham shines in Google Plus Video

noreply@blogger.com (Sylvia G) — Mon, 23 Jan 2012 22:15:00 +0000

A look at sports icon David Beckham's international appeal on the web via a pretty nice video courtesy of Google+. The spot is similar to other videos from "The Web is What You Make of It" ad campaign, the film shows off a suite of Google+ products that all allow Beckham to connect with fans all over the world.
The song in the commercial is David Guetta, "Without You."

Credits:
Agency: Whirled
Client: Google Plus
Director/Writer: Scott T. Chan
Producer: Bobbie Wang
Exec. Producer: Andrew Schulte
Art Director: Chris Crutchfield
Clips courtesy of UNICEF, Fremantle Media, TelegraphTV, Pepsi, ACMilan (youtube.com/ACMilan), Sainsbury's. Music courtesy of EMI Music.

GoDaddy's "Body Paint" 2012 Super Bowl Commercial is Leaked

noreply@blogger.com (Sylvia G) — Mon, 23 Jan 2012 21:56:00 +0000

In typical GoDaddy fashion, they leak their 2012 Super Bowl XLVI commercial early. This years Super Bowl ad features Danica Patrick and Jillian Michaels are painting a naked model's body with messages about the company's .co domain names.

Come on GoDaddy you guys should be able to do better than this, it's getting old.

Tropicana "Brighter Mornings" Advert from Trafalgar Square

noreply@blogger.com (Sylvia G) — Mon, 23 Jan 2012 21:38:00 +0000

Trafalgar Square, London. 23 January 2012. 6.51am. A spectacular sun created by art collective Greyworld as part of Tropicana's Brighter Mornings campaign brightens up Trafalgar Square.

The Trafalgar Sun which took six months to create is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces 4-million lumens of light, the equivalent of 60,000 light bulbs, making the artwork visible from space.

"Samsunged" New Samsung Galaxy S II Commercial "The Next Big Thing"

noreply@blogger.com (Sylvia G) — Mon, 23 Jan 2012 21:34:00 +0000

The Next Big Thing from Samsung is their newest TV commercial for the Samsung Galaxy S2 where the iPhone lovers get "Samsunged."

Watch for the Samsung Super Bowl ad, I'm sure there will be a lot more "Sumsunged-ing" to come.

Credits:
Agency: 72andsunny

New NIKE+ FuelBand "Counts" Commercial Video

noreply@blogger.com (Sylvia G) — Thu, 19 Jan 2012 22:49:00 +0000

Nike pumps up their game in the new "Counts" spot featuring a cast of celebrities and sports figures including: Kevin James, Edward Scissorhands, Ferris Bueller, Paul Blart, LeBron James, Kevin Durant, Rucker Park and few more and clips of many popular movies, you'll just have to watch it to soak it all in. The music is GROOVE ARMADA - I See You Baby.

Running counts. Jams count. Style counts. Splits count. Basketball, soccer, tennis, football, snowboarding, skiing, lacrosse, baseball, softball - those all count. Walking, flying, training, cardio, jumping, stacking, taking the stairs - they all count too. The Nike+ FuelBand. Life is a sport. Make it count. That's a lot of stuff to count.

The Bark Side 2012 Volkswagen Super Bowl Commercial Teaser

noreply@blogger.com (Sylvia G) — Thu, 19 Jan 2012 22:02:00 +0000

Volkswagen,VW releases a teaser ad preview of their 2012 Super Bowl XLVI commercial with a chorus of barking dogs. A canine chorus barks a familiar tune. Keep an eye out for our 2012 Game Day commercial—it will all make sense. If you love Star Wars and Volkswagen, you can create your very own Intergalactic Invite to your Big Game party here at http://vw.com/star-wars-invite

Credits:
Advertising Agency: Deutsch, Los Angeles, USA

David Beckham for H&M in Super Bowl XLVI Commercial

noreply@blogger.com (Sylvia G) — Wed, 18 Jan 2012 23:26:00 +0000

Photo courtesy H&M

Ladies here is one reason for you to tune into the Super Bowl on February 5, during the second quarter of the game, H&M will debut a 30-second ad starring David Beckham wearing nothing more than his boxers! H&M will be launching the new David Beckham Bodywear collection.

Steve Lubomski, Director of Marketing for H&M North America, said in a statement..."We're thrilled with this campaign and excited to captivate viewers' attention during the Super Bowl, the biggest stage in the world to unveil our ad campaign."

"The underwear is totally my designs, and are things that I like to wear," Beckham told U.K. newspaper The Sun. "I sometimes wear them to go to sleep -- they're very cool," he explained. Is it just me or does that quote just sound strange?

IKEA "The Sofa Player" Advert

noreply@blogger.com (Sylvia G) — Wed, 18 Jan 2012 23:04:00 +0000

IKEA ad, The Sofa Player. Sit down, sit back, close your eyes, lie down, stretch out. Feel. Then stand up again, take three steps back and just watch. A film to tell the Swedish people about IKEA's wide selection of sofas, did it work?

Credits:
Advertised brand: IKEA
Advert title: The Sofa Player
Advertising Agency: Forsman & Bodenfors
Creative Director: Filip Nilsson
Art Director: Adam Ulvegärde, Staffan Lamm
Copywriter: Filip Nilsson
Production company: Aspekt/Kokokaka

15 Second Lexus Teaser Ad for the 2012 Super Bowl XLVI

noreply@blogger.com (Sylvia G) — Wed, 18 Jan 2012 22:33:00 +0000

Lexus will have an ad in the 2012 Super Bowl XLVI for the first time ever. It features the all-new GS, and they have started promoting it with a 15 second teaser ad.

Credits:
Ad Agency: ATTIK in association with Lexus

"You Are Your Words" American Heritage Dictionary Web Launch Promo

noreply@blogger.com (Sylvia G) — Wed, 18 Jan 2012 22:00:00 +0000

To celebrate the launch of the 5th edition of The American Heritage Dictionary, Mechanica and Lollipop have created an interactive experience around the concept "You Are Your Words." The core of the concept is that the words you use are about more than just communicating – they tell the world who you are. And today, through emails, tweets, posts and other forms of communication, our words define us more deeply and broadly than ever.

The site brings this concept to life in a very dynamic and personal way, by engaging people to create a self-portrait in their own words. Visitors to YouAreYourWords.com can upload a photo or use their webcam to take a picture of themselves. They can then connect to Facebook or Twitter to pull in words from their social stream, or enter words that best define who they are. From there, Lollipop created a server-side application that composites a user’s words with their photo, creating a unique word-based self portrait.

One of the largest challenges on this project was to develop an engaging interactive experience that didn’t rely on Flash or HTML5 functionality. The site is built on a Ruby on Rails infrastructure and uses front-end technologies that do not require the use of plug-ins or advanced browsers.

Credits:
Client: American Heritage Dictionary – 5th Edition
Creative Agency: Mechanica,
Jim Garaventi, Partner/Creative Director
Libby Delana, Partner/Creative Director
Brand Director - Julie Carney
Executive Producer - Eric Freedman
Interactive Production Company: Lollipop, Toronto

Thanks Shannon

Mini Fan The Flame Web Film Spot

noreply@blogger.com (Sylvia G) — Wed, 18 Jan 2012 19:27:00 +0000

This is an update to my previous post about the Mini Fan The Flame Facebook campaign we posted earlier. They created a nice video to promote the campaign as well.

Credits:
Agency: TBWA\Agency.com, Belgium
Creative Director Online: Gert Pauwels
Creative Director: Hendrik Everaerts
Art Director: Lander Janssens
Copywriters: Paul Van Oevelen, Bout Holtof
Account team: Bénédicte Ernst, Hadoum Ghassab
Online Project Manager: Tine Anthoon
Digital Project Coordination: Jan Bikkembergs, Stijn Dupas
Online Strategic Planner: Rindert Dalstra
Flash Development: Ken Kool, Diederik Vanderemoortele
HTML & PHP Development: Geert Broeders
Motion Graphics: Annelies Eskens

IBM "All In The Cloud" New TV Ad Campaign

noreply@blogger.com (Sylvia G) — Wed, 18 Jan 2012 19:10:00 +0000

IBM breaks a series of new television ads that evolve the Smarter Planet campaign with a new creative look and feel. The television advertising provides a very different creative look for IBM, one that is a bit more visually distinctive. The smarter analytics campaign.

“All in the Cloud”, the most ambitious of the commercials, tapped 32 animators, illustrators, designers and modelers who worked for eight weeks to create a world that one could imagine in the clouds. Everything in the spot was painted by hand and then mapped onto 3D wireframes to create the completely bespoke look. Each character has a back story which sparked the animators’ imaginations. Every “location” was extensively researched to make sure the transformed world looked like the real one.

Credits:
Ad Agency: Ogilvy & Mather
Mike Hahn, Art Director/Group Creative Director
Ryan Blank, Copywriter/Group Creative Director
Susan Westre, Worldwide Executive Creative Director
Steve Simpson, Chief Creative Officer, North America
Fred Kovey, Copywriter
Andrew Mellen, Copywriter
Jillian Abramson, Art Director
Lee Weiss, Executive Producer
Jess Latour, Production Coordinator
Dave Lambert, Assistant Producer
Karl Westman, Executive Music Supervisor

Production Company: Psyop/Smuggler
Director: Psyop
Psyop Creative Directors: Marie Hyon, Marco Spier
Executive Producer: Lucia Grillo
Senior Producer: Crystal Campbell
Associate Producer: Kay Chen
Storyboard Artist: Ben Chan
Design: Ben Chan, Laurean Indovina, Eunice Kim, Sam Ballardini, Mara Smalley, Paul Cayrol
CG Lead: Mark Rohrer
CG: Kitty Lin, David Han, Roman Kobryn, Dan Fine, Todd Daniele, Soo Hee Han, Rie Ito, Rick Fronek, Vadim Klyaev, Sylvia Apostol, Shuchen Lin, Denis Kozyrev, Fabio Piparo, Dave White, Rie Ito Gregory Ecker, Eric Chou, Consuelo Macri, Chang-Pei Wu, Joerg Liebold, Bogdan Mihajlovic
Lead Compositor: Manu Gaulot
Compositor: John Loughlin, Herculano Fernandes, Carl Mok
Flame: Jamie Scott
Editors: Cass Vanini, Jonathan Flaum
Music: Pulse Music

"Gold - Make Your Own" Doritos Crash the Super Bowl 2012

noreply@blogger.com (Sylvia G) — Tue, 17 Jan 2012 21:44:00 +0000

How this entry into the Doritos Crash The Super Bowl 2012 contest didn't make it as one the finalist is beyond me. The list of ingredients used in the "Make Your Own Gold" spot alone could have made this a winner.

I knew you'd want to know so here you go...full list of ingredients:
Staff of Anubis, Philosopher Stone, Rubber Hammer, Rubber Nails, Moon Rock Salt, Archimedes Screw, Harpsichord, Parachute, Blank, Bag of Holding, Cloud Mist, Elven, joy, Lucky Penny, Love Song, Erlenmeyer Flask, Marcoscope, Sense of Wonder, Blankety Blanks, Temporal Glitch, Haiku, Nods, Sweeps, Beeps, Deeps, Sneeps, Reeps, Winks, Memories, Fireballs, Congratulations, Laughter, Lightening, Star Dust,Rings of a Tree, Mother's Approval, Mountain Air, Cheesiness, Inspiring Footage, Smiles, Secret Ingredient, Smell of Morning, Love, and of course Salt.

Credits:
Written by: Jack Dreesen, John Ramsey & David Ward
Directed by: David Ward & John Ramsey
Produced by: Jack Dreesen, John Ramsey & David Ward
Starring: Byron Brown

New TV Ad for the Audi Quattro "Ahab"

noreply@blogger.com (Sylvia G) — Tue, 17 Jan 2012 21:01:00 +0000

The new Audi Quattro commercial campaign entitled "Ahab" is inspired by one of the all-time classics in American literature, "Moby Dick." Audi re-imagines Herman Melville's epic struggle between obsessed sea captain and elusive white whale to bring the legend of quattro® to life. The mighty tow truck driver, played by David Florek has hooked them all but one...The Audi Quattro. The ad was shot in Willow, Alaska.

Credits:
Ad Agency: Venables Bell & Partners, San Francisco
Produced by: Epoch Films
Director of photography: Jamin Conn
Assistant director: DK Johnston
Post production: The Mill, Los Angeles

Victoria's Secret Begs For your Vote As Best Brand on CBS's Greatest Super Bowl Commercial Contest

noreply@blogger.com (Sylvia G) — Tue, 17 Jan 2012 00:26:00 +0000

Victoria's Secret has just been nominated as one of the top 10 brands on CBS's Greatest Super Bowl Commercials, so they've created this short teaser spot to get you to vote for them. You can make your vote for Victoria's Secrets or any one of the other front runners at cbs.com/superbowl by January 31st. The results will air February 1st for Best Brand. The other brands nominated are: Bud Light, Budweiser, Careerbuilder.com, Coke, Doritos, E-Trade, FedEx, GoDaddy, and Pepsi.

Google Maps Rolls a Ball Through Cube City in a Video Ad Spot

noreply@blogger.com (Sylvia G) — Mon, 16 Jan 2012 23:59:00 +0000

Venables Bell & Partners promotes Google and its host of services by re-imagining the classic labyrinth game as a handcrafted, real life version of Google Maps. Built by VB&P and 1st Ave Machine, the video shows two players navigating a little blue ball through an elaborate city scape -- as it checks in to places, rates businesses and then finally finds its way to its destination.

Credits:
Agency: Venables Bell + Partners
Client: Google Maps
ECD: Paul Venables
ECD: Will McGinness
Creative Director: Paul Foulkes
Art Direction: Byron Del Rosario
Copywriter: Kelly Diaz
Dir. of Integrated Production: Craig Allen
Agency Producer: Zeynep Taslica
Prod. Co.: 1st Ave Machine
Director: Bob Partington
Director: Aaron Duffy
DOP: Will Rexer
Exec. Producer: Mikha Grumet
Exec. Producer: Sam Penfield
Producer: Rachel Watanabe-Batton
Editing: Hooligan Filmworks
Editor: Peter Mostert
Sound Design: Beacon Street
Sound Design: Paul Hurtubise
Music/Mix: Beacon Street
via: Creativity Online