Clever Ideas, Great Ads

Double Helix - Director's Cut Teaser For Lowe & Partners'

noreply@blogger.com (Sylvia G) — Tue, 18 Jun 2013 21:42:00 +0000

Fly On The Wall's Sean Metelerkamp has just released the director’s cut of Double Helix, a teaser for Lowe & Partners’ What The Future Looks Like Cannes Lions Creative Masterclass yesterday.

dou·ble he·lix, Noun A pair of parallel helices intertwined about a common axis, esp. that in the structure of the DNA molecule.

Credits:
Title: Double Helix
Brand: Lowe & Partners
Production company: Fly On The Wall
Written and Directed by: Sean Metelerkamp
Featuring: Dave Meinert and Samantha Laura Kaye
Producer: Trish Wylie
DOP: Grant Appleton
Editor: Sean Metelerkamp

Die Antwoord - "Cookie Thumper" Official Video

noreply@blogger.com (Sylvia G) — Tue, 18 Jun 2013 21:27:00 +0000

Credits:
Artist: Die Antwoord
Album: Donker Mag
Label: ZEF Recordz
Directed by Ninja
Cinematography by Alexis Zabe
Guest cinematography by Paul Gilpin
Edited by Saki Fokken Bergh
Post production by Left
Produced by ZEF Filmz in association with VICE
Serviced by Elfstone Pictures and Reeleyes Films
Wardrobe by Gabrielle De Gersigny
Art Department: Kezia Eales and Shaun Baskind
Titlez and Grafik D-Zine by Poesbek aka Leri Muthafukn Greere

Kraft Zesty Italian - Sexy Picnic & Silverware Optional

noreply@blogger.com (Sylvia G) — Tue, 18 Jun 2013 21:07:00 +0000

Credits:
Creative Advertising Agency: Being

Coca-Cola Creates Some Cool Extreme Ice Cube Stunts

noreply@blogger.com (Sylvia G) — Tue, 18 Jun 2013 20:59:00 +0000

Extreme Ice Cube Stunts: Shane and Collin send 63 ice cubes flying, dropping, and sliding into 61 Coca-Cola glasses -- all in 90 seconds.

Other Coke happenings...Coco-Cola, the Creative Marketer of the year award winner at Cannes this year revealed a special edition bottle at the event.

Lowe's Commercial - Gas vs Charcoal The Official Trailer

noreply@blogger.com (Sylvia G) — Tue, 18 Jun 2013 20:49:00 +0000

Lowe's has some fun with the great BBQ debate in their latest ad; Gas vs Charcoal.

Where there's smoke...there's a fiery debate.

It's gas versus charcoal, and it pits neighbor against neighbor, husband against wife, father against son. So what's your choice?

You like a self-starter that's ready to go when you are? Or do you like the intense heat and flavor only a bag of briquettes can bring?

Are you a control freak that craves precision when the heat is on? Or do you find yourself wanting to be with the hottest grill around?

So come on, America, it's time to don the aprons...choose your weapons...and grab one of these, because a silly hat makes everything that much cooler.

EA SPORTS Messi FIFA 14 | New Skill Moves

noreply@blogger.com (Sylvia G) — Tue, 18 Jun 2013 20:44:00 +0000

In this latest FTW interview, EA SPORTS FIFA 14 Producer and pretty handy footballer Kantcho Doskov discusses new Skill Moves and even demoing one for real - a move Ronaldo likes to do from time to time.

It's a combination from a previous skill move called the 'Reverse Step Over'. Step over the ball, touch it with your instep, then use the outside of your other foot to knock it in the opposite direction, completely fooling a defender face to face on the wing.

Kantcho also has a tip for people playing FIFA 14. Use the Left Trigger to protect the ball, this way you can slow down the pace of the game and take advantage of player runs and build up play.

TURBO - "Snail Crew" Official Movie Preview Trailer

noreply@blogger.com (Sylvia G) — Tue, 18 Jun 2013 19:05:00 +0000

From the makers of Madagascar and Kung Fu Panda, Turbo is a high-velocity 3D comedy about an underdog snail who kicks into overdrive when he miraculously attains the power of super-speed. But after making fast friends with a crew of streetwise, tricked-out es-car-goes, Turbo learns that no one succeeds on their own. So he puts his heart and shell on the line to help his pals achieve their dreams, before Turbo-charging his own impossible dream: winning the Indy 500.

US Release: July 17, 2013. Starring: Ryan Reynolds, Paul Giamatti, Ken Jeong, Maya Rudolph, Ben Schwartz, Snoop Dogg, Samuel L. Jackson and Directed David Soren.

HP LIFE- A new Photography Business in South Africa

noreply@blogger.com (Sylvia G) — Tue, 18 Jun 2013 19:03:00 +0000

Sinethemba Mafukula, a photgrapher from South Africa shares his experience with the HP LIFE program and how it enabled him to market his passion for photography and develop it into a business.

Start-up Brand Kabuto Noodles Stages Live Improvised Ad

noreply@blogger.com (Sylvia G) — Tue, 18 Jun 2013 12:55:00 +0000

Kabuto Noodles, a food brand launching its first marketing activity this week, has bravely staged the world’s first live improvised ad break to get the cut-through required to succeed in a competitive market.

Kabuto Noodles is an upmarket noodle snack bridging the gap between good quality, healthy Asian food and instant noodles found in supermarkets. The brand was founded by Crispin Busk in 2011.

Kabuto Noodles partnered with Viacom Media to secure ad space on Comedy Central to air the live improvised ad and worked with 18 Feet & Rising to create a unique and exciting concept for a TV ad that would make its launch memorable and create a buzz for the brand.

Yesterday (Monday, June 17th), live on prime time Comedy Central to 1 million viewers, four comedians were presented with a pot of Kabuto Noodles, and given an entire ad break to improvise comedy skits, using the pot as a prop.

With comedian host Rob Carter hosting the proceedings, the comedians, from improv group Mischief Theatre, improvised comedy skits live on television and in front of a studio audience.

The live three-minute TV ad, directed by live broadcast director James Russell, aired at 9.10pm on Monday night on Comedy Central. It will be followed by 30-second cut-downs of the ad featuring individual skits.

Crispin Busk, Founder Kabuto Noodles said: “We took a risk leaving our jobs to create something new and now we're taking a risk with our first TV ad. We always wanted to do things that were fun and different so we're really excited."

Jonathan Trimble, CEO of 18 Feet & Rising, said: “Kabuto are about the tastiest noodles you can make in a moment - so trying to make an advert happen live in the same amount of time has proved hair-raising with all credit to the team at Kabuto for having the balls to go for it.”

Peter Dale, Business Development Manager for BeViacom and Comedy Central said: “More so now than ever, it’s essential for a brand’s message to stand out from the crowd. This idea brings together a daring brand alongside Comedy Central’s heritage in stand-up, to create an innovative partnership for the live advert and beyond”.

Kabuto Noodles is stocked in Waitrose, Sainsbury's, Ocado and independents across the UK. In addition Kabuto exports its products to Ireland, Holland, Germany & Russia.

It has grown from 100K in the first year to 750K in 2012, and is set to continue its growth with the introduction of marketing support throughout 2013.

Credits:
Improvisation group: Mischief Theatre featuring Henry Lewis, Jonathan Burke, Dave Hearn & Nancy Wallinger
Host: Rob Carter
Live Broadcast Director: James Russell
Creatives: Anna Carpen & Alex Delaney
Concept Director: Jake Mavity for Tantrum
Producer: Emily Hodgson
Account Director: Adrienne Little
Production Company Producer: Vicki Betihavas (Live producer @ Nineteen Fifteen) and Jeannine Mansell (Producer @ Tantrum)
Production Company: Nineteen Fifteen & Tantrum
Composer/Music Supervisor: Sie Medway-Smith @ The Sound Works
DOP: Nick Wheeler

Peroni Nastro Azzurro - Storie di Stile"

noreply@blogger.com (Sylvia G) — Tue, 18 Jun 2013 12:35:00 +0000

Peroni Nastro Azzurro, a star in leading brewer SABMiller's international premium brand portfolio, unveils its new global advertising campaign, Storie di Stile (Stories of Style) in the brands 50th anniversary year.

Inspiration to create the first premium Italian beer came under the leadership of Carlo Peroni through a unique combination of the triumph of the SS Rex, which won the 'Nastro Azzurro' (Blue Riband) in 1933, the cultural richness of living in Rome, and the feeling of optimism and creativity that epitomised the 1960s.

Credits:
Client: SAB Miller
Agency: The Bank
Production: The Bank
Director: Ian Cassie

Vancouver Aquarium - "Jellyfish Odyssey"

noreply@blogger.com (Sylvia G) — Tue, 18 Jun 2013 12:29:00 +0000

Created by the in-house team, featuring footage from the current exhibit. Learn more about these and other jelly species during Jelly Invasion.

Although these jellies look otherworldly -- they're actually from this world and they were shot at the Vancouver Aquarium.

But they might as well be aliens. There is still so much we don't know about many of them: what do they look like as babies? Where do they grow? What do they eat?

Credits:
Advertising Agency: RIX Digital Content Lab, Vancouver, Canada
Creative Director: Jeff Heywood
Copywriter: David de Haas
Photographer: Neil Fischer
Editor: David de Haas

Carte Noire Coffee - Fire & Ice "Instinct" Advert

noreply@blogger.com (Sylvia G) — Tue, 18 Jun 2013 12:23:00 +0000

Coffee brand Carte Noire recently launched a new ad promoting Instinct that is an apocalyptic sporting showdown between the worlds of fire and ice, alluding to coffee's roasting process.

Earlier in May of this year, the coffee maker used Kinect, a live camera feed, motion tracking technology, cinematic visual and sound effects, and enormous LCD screens and turned an ordinary shop window in London into the most intense window in town. See below for Carte Noire's "A Window Into Intensity."

Credits:
Creative Advertising Agency: BETC
Copywriter: David Soussan
Art director: Marie Eve Schoettl
Creation director: Manoëlle Van Der Vaeren
Director: Tarsem
Production company: Moonwalk
Music: Klaus Badelt

Leica Alma - Award Winning "Soul" Short Film

noreply@blogger.com (Sylvia G) — Tue, 18 Jun 2013 12:10:00 +0000

The movie Alma (in English, “Soul”) – made by Brazilian production company Sentimental Filme – has just won two awards at the prestigious D&AD competition, in London. This brings the tally of international prizes to 12 for this short film conceived by advertising agency F/Nazca Saatchi & Saatchi.

The first Leica brand campaign in Brazil, the film is part of the launch activities for the German camera maker’s unique concept store in the country – in São Paulo – and features the new M Monochrom digital camera designed to produce stunning photos in black and white.

Alma won for Best Direction and for Cinematography in the Film Advertising Crafts' category with accolades for Vellas and André Faccioli respectively. "The D&AD is possibly one of the hardest prizes to win. The level is very high and the festival showcases many films from all around the world made by influential production companies and filmed by top directors. Just being nominated for a D&AD was something incredible for us, but to win two golden pencils [the statues based on the British awards symbol] was really beyond our expectations and very gratifying. Really amazing", said the director Vellas. This year Brazilian productions bagged four of the coveted D&AD pencil trophies.

Between wars and loves, this is an engaging story of a photographer narrated from the unusual point of view of his own camera. In black and white, the movie sports unconventional angles and, sometimes, deliberately blurred images, as if the camera was held in the actual hand or slung round the neck of the photographer himself.

Hopes are now high that following the film’s success at D&AD Alma will be in the running at the prestigious Cannes Lions 2013, which take place from 16 to 22 June.

The production company...
In 11 years of creative activity, Sentimental Filme has become one of the most important advertising film producers from Brazil. Winner of several national and international awards, including a Bronze Lion at Cannes, three Clio Awards, and two One Show prizes, the company also has a division that produces content for TV, internet, entertainment, interactive advertising, corporate communications and new media. Its major clients include Fiat, Ford, Panasonic, Volkswagen, Visa, Procter & Gamble and AB Imbev.

Credits:
Production company: Sentimental Filme
Director: Vellas
Director of Photography: André Faccioli
Executive Producers: Marcos Araújo, Marcelo Altschuler
Production Director: Eduardo Venturi
Editing: Talles Martins
Sound: Satélite Áudio
Voiceover: Christine Behm
Post-production: Sindicato VFX
Agency: F/Nazca Saatchi & Saatchi
Creative Directors: Fabio Fernandes | Eduardo Lima
Art Director: João Linneu
Creative team: Bruno Oppido | Thiago Carvalho | João Linneu
RTVC: Victor Alloza
Accounts: Marcello Penna | Melanie Zmetek
Planning: José Porto | Rafael Paes
Approval | Client: Luiz Marinho

Spot The Pepsi Logo In These Cool Veins Print Ads

noreply@blogger.com (Sylvia G) — Mon, 17 Jun 2013 15:33:00 +0000

Credits:
Advertising Agency: BBDO, Duesseldorf, Germany
Creative Directors: Christian Mommertz, Sebastian Hardieck, Wolfgang Schneider
Art Directors / Copywriters: Markus Werner, Christian Mommertz
Illustrator: Jurg Neve / Artbox
Account Director: Sebastian Koenen
Art Buying: Eva á Wengen
Production company: The Artbox
Producer: Martijn Thijssen

Starbucks - Coffee Perfection Ad

noreply@blogger.com (Sylvia G) — Mon, 17 Jun 2013 15:27:00 +0000

Nice animated commercial for Starbucks, entitled "Perfection" where the video tell's the story from coffee bean to coffee cup.

Credits:
Client: Starbucks Coffee Asia Pacific Ltd.
Creative direction, animation and sound design: Rogier Wieland
Ad agency: BBDO, Hongkong

Samsung - "Buddy" Commercial

noreply@blogger.com (Sylvia G) — Mon, 17 Jun 2013 15:20:00 +0000

The bond between a man, and man's best friend is an unbreakable one - even if one of them happens to be stuffed with cotton instead of chromosomes.

Credits:
Advertising Agency: Possible, USA
Executive Creative Director: Ray Page
Creative Director / Copywriter: Nicole Michels McDonagh
Creative Director / Art Director: Carol Chapman
Agency Producer: Rob Sanborn
Production Company: Third Street Mining Company
Directors: Ben Hurst, Dave Thomas
Executive Producer: John LaChapelle
DP: Munn Powell
Editorial: Arcade, LA

Sears - Not A SuperHero Commercial

noreply@blogger.com (Sylvia G) — Fri, 14 Jun 2013 12:37:00 +0000

Beautiful new Sears ad celebrates father's in "Not A SuperHero". Let's hear it for the original Superman, Dad. From the one place you can always count on to save his day. From ties to grills, tools, TVs and more, only Sears has everything the superhero in your life is looking for this Father's Day. This is Sears, #ThisIsSuper.

Credits:
Advertising Agency: McGarryBowen
Chief Creative Officer: Ned Crowley
Group Creative Director: Kevin Thoem
Group Creative Director: Lee Remias
Associate Creative Director: Marco Howell
Senior Copywriter: Kelly Jenkins
Head of Production: Lisa Burke Snyder
Executive Producer: Mark Olson
Production Company: @Radical.Media
Director: Josh & Xander
Editorial Co: Whitehouse Post
Editor: Matthew Wood
Executive Producer: Dan Bryant

DirecTV - The Chase Commercial

noreply@blogger.com (Sylvia G) — Fri, 14 Jun 2013 12:34:00 +0000

Credits:
Advertising Agency: Grey, NY
Production: Independent Media, Inc. (LA)
Country: United States of America
Director: Doug Liman
Executive Creative Director: Dan Kelleher
Creative Director: Denise O’Bleness
Agency Producer: Andrew Chinich
President/CCO: Tor Myhren
Associate Creative Director: Heather English
Agency Producer: Matthew Flaherty
Agency Associate Producer: Lindsay Myers
Production Company (location): Independent Media, Inc. (LA)
Producer: Susanne Preissler/Denise Rocchietti
Director: Doug Liman
Director of Photography: Mauro Fiore
Editor (person & company): Saar Klein, Lost Planet NY
Sound Design: Stephen Dewey, Machinehead
VFX: The Mill, NY

New Ad - This Is MySpace

noreply@blogger.com (Sylvia G) — Thu, 13 Jun 2013 21:01:00 +0000

The first ad for the new MySpace simply entitled "This Is MySpace"...can a $20 million ad campaign help give the social network a fighting chance, time will tell.

We really wanted to really represent the people that make this brand, Christian Parkes, head of marketing at Myspace told AdWeek. "Because it's not us in this room—we're the guys behind the scenes. But it's really about the community. The tone and spirit ... it's irreverent, slightly anarchistic, that's the tone and the attitude and the feeling.

Song: "Mallrats (La La La)" by The Orwells

Below, This is UX.

72andSunny Create Sessions@72 Featuring Dead Sara

noreply@blogger.com (Sylvia G) — Thu, 13 Jun 2013 20:41:00 +0000

Sessions@72 is a cultural event series produced by the creative advertising agency 72andSunny. In this episode, they feature the So-Cal band Dead Sara as they discuss their beginnings and perform their debut song "Weatherman".

Sessions@72 brings together inspiring individuals with the goal of igniting new perspectives and creativity within our community. Sessions@72 includes our art series Gallery@72, music series Sessions@72 and spoken series Speaker@72.

Coca-Cola Polar Bear Wants To Share A Moment of Happiness

noreply@blogger.com (Sylvia G) — Thu, 13 Jun 2013 20:35:00 +0000

Coca-Cola's Polar Bear wants to share a moment of happiness with you at the World of Coke.

http://www.worldofcoca-cola.com Our Coca-Cola Polar Bear is one happy bear. Check out how the bear celebrates moments of happiness inside the World of Coca-Cola!

Milk Every Moment Ads "Curiosity" "Anthem" "Fun"

noreply@blogger.com (Sylvia G) — Thu, 13 Jun 2013 20:26:00 +0000

The Strategic Milk Alliance, a new joint venture created by proud dairy farmers across Canada, is pouring out a new communications campaign, titled ‘Milk Every Moment” that reconnects teens and adults to drinking milk. The evocative and heart-warming creative is an ode to childhood that highlights some of the fun yet nonsensical activities people seem to have outgrown, while revealing milk as a timeless pleasure that can be enjoyed at any age.

“Not everything we did when we were kids made sense, but one thing that did make sense was pairing milk with foods such as cookies and grilled cheese sandwiches,” says Dean Lee, executive creative director, DDB Canada. “This campaign is designed to remind people that drinking milk with their favourite foods was great during their childhood and it still tastes just as good now.”

Developed by the integrated groups of DDB Canada’s Vancouver office, the comprehensive national campaign kicks off with a 60-second cinema spot, “Fun” that portrays all the amusing and occasionally illogical activities children would do purely for enjoyment’s sake. The cinema spot depicts familiar moments from childhood when cardboard boxes became hideouts and frosted posts tempted tongues, all by way of reminding viewers of the time when ‘fun’ governed their decision-making. From the ad’s nostalgic illustration of a young girl wearing rubber gloves for shoes to young boys throwing wet paper balls to the ceiling, the ad’s evocative voice-over helps narrate each scene.

All of the young actors are filmed in scenes to portray eras of the 70s, 80s and 90s, which targets and prompts people of all ages to recall their own history of playful antics. Ending the spot is a universal yet calming reassurance: “While not everything we did when we were kids made sense, drinking milk did, and still does.”

“People, as they move into adulthood, are likely to replace milk with other beverages,” says Katherine Loughlin, Manager, Market Development with Alberta Milk. “With the goal of increasing adult and teen milk consumption across Canada, the new campaign reminds people how great milk pairs with certain foods – something they would have known as kids and may have forgotten over the years.”

Three 30-second TV spots, “Fun,” “Heart” and “Curiosity” help to underpin the message, reinforcing the idea that milk used to and can still be the perfect sidekick. Each spot ends with a call to visit www.MilkEveryMoment.ca, where people are encouraged to share content such as favourite milk pairings, recipes, photos and videos.

The website further ignites users’ passion and excitement for milk through contests and community engagement. The first social contest to launch on June 17 will invite Canadians to post and share content of themselves or their children engaging in memorable childhood moments, such as the ones portrayed in the broadcast spots. The content can be shared directly on the website or via Facebook, Twitter, Google+ and Pinterest. Through a series of public voting and editorial considerations, the six-week contest will determine four winners in total: three of them will take home a Polaroid digital camera and one grand prize winner will receive a DSLR digital camera.

Digital, social, print, outdoor, public relations, experiential and shopper marketing round out this integrated campaign by driving traffic to MilkEveryMoment.ca. Each program element creates conversation and interest surrounding milk. This campaign is the first for the Strategic Milk Alliance since forming and signing DDB Canada as its agency of record in July 2012.

Milk Every Moment was launched earlier this week and will run throughout the year with OMD Canada responsible for the media plan.

Southern Comfort - Shampoo Dude Whatever's Comfortable

noreply@blogger.com (Sylvia G) — Thu, 13 Jun 2013 13:55:00 +0000

Southern Comfort is back with "Shampoo" from the Whatever's Comfortable campaign. The commercial featuring the song "The Beat" by Lou Johnson is just as awesome as the first ad from the campaign that featured the coolest dude on the beach sporting his Speedo with attitude.

Credits:
Creative Advertising Agency: Wieden + Kennedy

Katy Perry stars in "katy and the popcats" for PopChips

noreply@blogger.com (Sylvia G) — Thu, 13 Jun 2013 13:33:00 +0000

Katy Perry loves wigs, cats and Popchips, this is what happens when they all make a video together.

Credits:
Creative Ad Agency: Zambezi Ink
Client: PopChips
Founder/Executive Creative Director: Brian Ford
Creative Director: Madeleine Grandbois
Founder/Managing Director: Chris Raih
Art Director: Justin Wright
Executive Producer: Alex Cohn
Senior Producer: Jamie Tompetrini
Associate Producer: Summer Allgyer
Editor: Ling Ly
Production Company: Partizan
Director: Jared Eberhardt
CEO/Executive Producer: Sheila Stepanek

Greatness Awaits In Sony PlayStation Commercial

noreply@blogger.com (Sylvia G) — Thu, 13 Jun 2013 13:19:00 +0000

Sony PlayStation - Greatness Awaits. Who are you to deny greatness? If you would deny it to yourself, you would deny it to the entire world. And we will not be denied.

Credits:
Advertising Agency: BBH, New York, USA
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Creative Director: Nate Able
Copywriter: Rick Herrera
Head of Integrated Production: Justin Booth-Clibborn
Senior Producer: Jennifer Moore Bell
Production Assistant: AJ Gutierrez
Head of Account Management: Armando Turco
Account Director: Melissa Hill
Account Manager: Georgie Gooley
Account Coordinator: Marshal Kerns
Production Company: MJZ
Director: Rupert Sanders
Director of Photography: Greig Fraser
President: David Zander
Executive Producer: Kate Leahy
Producer: Laurie Boccaccio
Production Supervisor: Adriana Cebada Mora
Production Designer: Dominic Watkins
Costume Designer: Mayes Rubeo
Local Production Company: Kinema Films de Mexico
Local Production Co. Producer: Jose Ludlow
Editorial: Work Post NY
Executive Producer: Erica Thompson
Editor: Neil Smith
Assistant Editor: Healy Snow
VFX & Finishing: The Mill NY
Exec Producer: Jo Arghiris
Senior VFX Producer: Charlotte Arnold
VFX Supervisor: Iwan Zwarts
VFX Supervisor: Rob Petrie
Assistant Producer: Juan Handal
Colour Producer: Heath Raymond
Colourist: Fergus McCall
2D Lead Compositor: Iwan Zwarts
2D Compositing Artists: Kyle Cody, Dan DiFelice,
Additional: Danny Morris, John Mangia, Ilia Mokhtareizadeh, Greg Spencer, Dan Giraldo
2D Conforms and Cut-downs: Jade Kim
3D Lead Artists: Rob Petrie and Joji Tsuruga
3D Lead Lighter: Olivier Mitonneau
3D Animators: Jeff Lopez, Alex Allain, Tyler Hurd
3D Artists: Olivier Varteressian, Per Bergsten, Ivan Luque Cueller, Billy Dangyoon Jang, Boris Ustaev, Hassan Taimur, Ruben Vandebroek, Tim Kim
3D MASSIVE: Wyattt Savarese, Ed Hicks, Hassan Tuimir
3D FX: Nick Couret, Ian Baxter, Phil Mayer, Cedrick Grousse
Matte Painting: Can Y. Sanalan
Title Design: Mario Stipinovich, Tetsuro Mise, Eugene Kolb
LIDAR services provided by Scanable: Travis Reinke
Rotoscoping provided by: Trace VFX
Sound Designer: Brian Emrich at Trinitite
Music: Woodwork Music
Music Producer: Andrew Oswarek
Composer: Phil Kay
Mix: Sound Lounge
Mixer: Tom Jucarone