Clever Ideas, Great Ads

Mercedes-Benz Actros Taxi takes on Volvo and MAN

noreply@blogger.com (Sylvia G) — Thu, 09 Feb 2012 01:27:00 +0000

Mercedes-Benz faces its competitors, on a test-drive, that has not been seen yet.

And in the end it's the all new Mercedes-Benz Actros that really convinces the competition.
The idea: We teamed up with a taxi service to collect people from the MAN and Volvo headquarters, with Mercedes-Benz Actros Taxi.

Credits:
Advertised brand: Mercedes-Benz Actros
Advert title: Actros-Taxi
Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
CCO: Armin Jochum
Creative Director: Holger Oehrlich, Philipp Barth, Michael Zoelch
Art Director: Sven Kratzsch, Marisa Brüser
Head of Marketing: Sascha Thieme

Maxwell the Piggy Meets the Street Luge in the New GEICO Commercial

noreply@blogger.com (Sylvia G) — Thu, 09 Feb 2012 01:07:00 +0000

In his quest for the most extreme thrill, Maxwell the pig shines in another great new ad for Geico as he tries out the street luge and cries wee wee wee all the way home. Well, or until he gets to a really big hill. Or crashes.

Weeeeeeeeee, love the line heads up, just before he hits that speed bump.

Don't Watch Big Brother this Feb. 19th on TV11

noreply@blogger.com (Sylvia G) — Tue, 07 Feb 2012 20:40:00 +0000

I'm not sure what's going on here in this ad for TV11 from Sweden, but it would seem that they don't want us to watch Big Brother on TV11.

Credits:
Title: Reaction Big Brother
Client (Brand)/Artist: TV11 (TV4 Group)
Agency / Record Company: Fireplace AB
City & Country: Stockholm, Sweden
Creative Director: Fredrik Östergren
Copywriter: Ulf Svedlund
Art Director: Victoria Lamppa
Director: Fredrik Thelander – Notre Dame Film AB
Production Co & City: Fireplace AB - Stockholm
Producer: John Hichens
Director of Photography: David Grehn
Post Production & City: The Chimney Pot/Fireplace AB - Stockholm
Editor & Company: Fredrik Thelander - Notre Dame Film AB
Music & Music Publisher: Free at last - Epedemic Sound
Motion designer: Björn Svensson
Project manager Fireplace AB: Helena Tonelli
Project manager TV4 AB: Jessica Abril
Production manager Fireplace AB: Carina Cederholm

The Holy Crap Sasquatch Hyundai Genesis Commercial

noreply@blogger.com (Sylvia G) — Mon, 06 Feb 2012 21:15:00 +0000

Holy Crap, was that a sasquatch? Holy Crap, was that a Hyundai? Holy crap, this is one great ad for Hyundai.

Credits:
Advertising Agency: Innocean, Canada
Executive Creative Director: Gary Westgate
Creative Director: Nelson Quintal
Art Director: Damon Crate
Copywriters: Adrienne Annau, Joe Vu, Matt Beasant
Agency Producers: Alina Prussky, Tony De Sousa
VP, Account Director: Vito Greto
Account Supervisor: Shannon Beaver
Account Manager: Thomas Flood
Account Executive: Vlad Kushchenko
Production: Soft Citizen, Furlined
Director: The Perlorian Brothers
Director of Photography: Manel Ruiz
Editorial: Stealing Time
Editor: Leo Zaharatos
Assistant Editor: Dylan Atkinson
Colour & Post Production: Alter Ego
Colorist: Eric Whipp
Music: RMW Music
Sound Design: Vapor

M&M "Sexy and I Know It" Super Bowl Commercial 2012

noreply@blogger.com (Sylvia G) — Mon, 06 Feb 2012 20:57:00 +0000

Credits:
Agency: BBDO New York

"Cheetah" Official Hyundai Veloster Turbo Super Bowl Spot

noreply@blogger.com (Sylvia G) — Mon, 06 Feb 2012 20:49:00 +0000

Credits:
Hyundai, Cheetah & Think Fast 2012 Super Bowl Ad
Agency: Innocean
Producer: Jen Weinberg
CD: Robert Prins, Max Godsil, & Eric Spinger
Editorial Company: Cut + Run
Editor: Steve Gandolfi
Production Company: Rattling Stick
Director: Daniel Kleinman

Mr. Quiggly Dog Run Skechers Commercial

noreply@blogger.com (Sylvia G) — Mon, 06 Feb 2012 20:46:00 +0000

Credits:
Skechers, Mr. Quiggly 2012 Super Bowl Commercial
Agency: Siltanen and Partners
Producer: Anne Kurtzman
CD: Rex Fish & Joe Hemp
AD: Chris Caparro
Writer: Rex Fish
Editorial Company: Cut + Run
Editor: Jay Nelson
Production Co: HSI Productions
Director: Ryan Ebner

Samsung "Thing Called Love" 90 sec Extended Version

noreply@blogger.com (Sylvia G) — Mon, 06 Feb 2012 20:43:00 +0000

Samsung "Thing Called Love" 2012 Super Bowl Ad.
Credits:
Agency: 72andSunny
CEO/ECD: John Boiler
Creative Director/Writer: Tim Wolfe
CD/Designer: Bryan Rowles
Designer: Jake Kahana
Director of Film Prod: Sam Baerwald
Film Producer: Becca Purice
Production Company: Rabbit Content
Director: Bobby Farrelly
EPs: Joby Barnhart & Douglas Howell
DP: Matt Leonetti
Editorial Company: Cut + Run
Editors: Steve Gandolfi & Frank Effron
Producer: Christie Price
EP/Managing Director: Michelle Burke
Colorist: Stefan Sonnenfelt @ CO3
Online/VFX: The Mission

Chrysler Commercial "It's Halftime in America" Clint Eastwood

noreply@blogger.com (Sylvia G) — Mon, 06 Feb 2012 20:36:00 +0000

E*Trade Baby Super Bowl Commercial featuring Speed Dating Bobby

noreply@blogger.com (Sylvia G) — Sun, 05 Feb 2012 17:27:00 +0000

The E*TRADE Baby reassures a new dad about planning for his daughter's future with E*TRADE Financial Consultants in one of E*Trades Super Bowl spots this year, and his friend Bobby stops by for an unexpected surprise visit as he goes "Speed Dating".

Credits:
Ad Title: "Fatherhood"
Ad Agency: Grey, New York

Chevy Sonic "Stunt Anthem" 2012 Super Bowl XLVI Commercial

noreply@blogger.com (Sylvia G) — Sun, 05 Feb 2012 17:18:00 +0000

Rob Dyrdek performs some cool stunts in another Chevy 2012 Super Bowl Commercial, this one entitled "Stunt Anthem". The ad features all-new Chevy Sonic and this Sonic is up for some adventure as Dyrdek take's the Sonic first time skydiving, bungee jumping, kick flipping, and performing with OK GO.
The song and music is "We Are Young" by the band Fun featuring Janelle Monàe.

Credits:
Advertising Agency: Goodby Silverstein & Partners, USA
Creative Director: Jeff Goodby
Executive Creative Directors: Jamie Barrett, Hunter Hindman
Associate Creative Director / Art Director: Nick Spahr
Associate Creative Director / Copywriter: Jonathan Graham
Director of Broadcast Production: Cindy Fluitt

Executive Producer: Hilary Coate
Senior Producer: Michael Damiani
Assistant Producer: John Riddle
Agency Music Supervisor: Todd Porter
Group Account Director: Todd Grantham
Account Director: Steve Barry
Account Manager: Brendan Pascoe
Assistant Account Manager: Phong Tran
Operations Director: Christine Piper
Senior Business Affairs Manager: Karen Keoleian
Business Affairs Associate Manager: Heidi Killeen
Production: Biscuit Filmworks
Director: Noam Murro
Managing Director: Shawn Lacy
Director of Photography: Jeff Cutter
Executive Producer: Colleen O’Donnell
Line Producer: Jay Veal
Production Designer: Bruce McCloskey
Editorial: Arcade Edit
Editor: Stewart Reeves
Assistant Editor: Luke McIntosh
Producer: Kirsten Thon-Webb
Post Production / VFX: Method Studio
VP of Production: Gabby Grourrier
Executive Producer: Stephanie Gilgar
Sr. VFX Supervisor: Rob Hodgson
VFX Supervisor / Creative Director: Benjamin Walsh
CG Supervisor: Jason Schgardt
Executive Producer: Gabby Gourrier
Head of Production: Stephanie Gilgar
VFX Producer: Krystina Wilson
VFX Coordinator: Anastasia Von Rahl
Lead Compositor: Dominik Bauch
Lead Lighter: Kevin Sears
Post Production / VFX: Method Studio
Matte Painting: Mike James, Danny Janevski, David Woodland
Senior Compositor: Gabriel Reichel
Roto: David Orman, Ben Tanti
VFX Supervisor: James Rogers
Executive Producer: Andrew Robinson
VFX Producer: Jayne da Costa
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Music Licensed Track: ‘Looks Like We Made It’ Performed by Barry Manilow
Courtesy of Arista Records LLC Arrangement by Sony Music Licensing
Written: Will Jennings, Richard Kerr
Published: Irving Music / BMI
MIX: Lime Studios
Engineer: Rohan Young
Assistant Engineer: Jeff Malen
Producer: Jessica Locke

New Jack in the Box Commercial "Love Bacon Marry It"

noreply@blogger.com (Sylvia G) — Sun, 05 Feb 2012 17:09:00 +0000

This guy loves his Jack in the Box Burger so much he married it, "Love Bacon? Marry It."

Credits:
Advertising Agency: Secret Weapon Marketing

Dick Sittig, Founder & Creative Director
Fiona Forsyth, Executive Producer
Leah Dieterich, Associate Creative Director
Reece Hoverkamp, Associate Creative Director
Brian Hallisey, Copywriter
Neil Desai, Art Director
Scott Myers, Copywriter
Janete Chun, Art Director
Joanne O'Brien, Group Account Director
Alexis Varian, Account Supervisor

Digital Agency: StruckAxiom, USA
Creative Director: Matt Anderson
Developers: Matt Austin, Eric Atwell
Interactive Designer: Josh Balleza
Interactive Producer: Hannah Carmody
IT Specialist: Jon Deal
Lead Developer: Max Folley
Junior Developer: David Gilvar
Senior Interactive Producer: Pati Goodell
U/X Designer: Nate Goss
Senior Account Manager: Stephen Grieco
Strategist/Account Director: John Gross
Quality Assurance Engineer: Brian Jolley
Associate Technical Director: Ryan Kee
Interactive Art Director: Mark Kellar
Developer: Amos Lanka
Interactive Art Director: Abe Levin
Interactive Designer: Adam Meyer
Developer: Thomas Mulloy

Mean Joe Greene and Amy Sedaris for Downy Un Stopables Super Bowl Commercial

noreply@blogger.com (Sylvia G) — Fri, 03 Feb 2012 20:14:00 +0000

Downy Un-Stopables remakes the classic Mean Joe Greene Coke Super Bowl commercial with Amy Sedaris and Mean Joe Greene.

Credits:
Ad Agency: Grey, New York
Post Production: No6 by Lawrence Young.

2012 Budweiser Official Super Bowl Commercial "Flash Fans"

noreply@blogger.com (Sylvia G) — Fri, 03 Feb 2012 19:56:00 +0000

Here's a great commercial for Bud Beer that will air during the Canadian broadcast of this years Super Bowl. Filmmakers told two recreational hockey teams in Port Credit, Ontario, that they were filming a hockey documentary, it turned out to be Budweiser Canada, who surprised the amateurs by filling their empty stadium with cheering fans, cheerleaders and sportscasters, giving the feel of a pro game, the players were stunned.

Credits:
Ad Agency: Anomaly

The Dog Strikes Back 2012 Volkswagen Super Bowl Commercial

noreply@blogger.com (Sylvia G) — Fri, 03 Feb 2012 19:36:00 +0000

The Dog Strikes Back, extended version of the Volkswagen 2012 Super Bowl commercial, the sporty, all-new 2012 Volkswagen Beetle inspires Bolt the dog to get in shape, and a few Star Wars superstar's make a surprise appearance.

Credits:
Advertising Agency: Deutsch, Los Angeles, USA
Chief Creative Officer: Mark Hunter

Group Creative Directors: Michael Kadin, Matt Ian
Associate Creative Director / Copywriter: Brian Freidrich
Associate Creative Director / Art Director: Mark Peters
Director of Integrated Production: Vic Palumbo, Victoria Guenier
Senior Producer: Jim Haight
Associate Producer: Marina Korzon
Prod. Co.: Park Pictures
Director: Lance Acord
Exec. Producer: Jackie Kelman Bisbee
Exec. Producer: Mary Ann Marino
Line Producer: Pat Frazier
Editorial: Union Editorial
Editor: James Haygood
Assistant Editor: Dylan Firshein
Exec. Producer: Michael Raimondi
Senior Producer: Joe Ross
Post Facility: CO3
Colorist: Stefan Sonnenfeld
VFX: A52
Producer: Megan Meloth
VFX Supervisor: Patrick Murphy
Sound Design: 740 Sound Design
Music: James Brown "Get Up Off of That Thing”
Music/Original Score: Elias Arts
Audio Post: Lime Studios
Mixer/Owner: Mark Meyuhas
Assistant Mixer: Matt Miller
Producer: Jessica Locke

Old Spice Terry Crews Power Ads

noreply@blogger.com (Sylvia G) — Fri, 03 Feb 2012 19:22:00 +0000

Three great new ads for Old Spice, "Vending Machine" the "Charmin" take over spot, and my favorite the "Bounce" commercial take over. Now who doesn't love Terry Crews yelling the pa pa pa pa power?

Directed by Tim and Eric from the Tim and Eric Awesome Show.

Pepsi King's Court Super Bowl Ad Official Version

noreply@blogger.com (Sylvia G) — Fri, 03 Feb 2012 19:14:00 +0000

With thanks to Steve at Adrants, we got the 2012 Super Bowl commercial for Pepsi featuring X Factor winner Melanie Amaro singing a version of Otis Redding's Respect recorded specifically for the ad to a kingly Elton John, entitled "King's Court".

Credits:
Created by TBWA\Chiat\Day
Directed by Noam Murro

Chevy Silverado 2012 Super Bowl XLVI Ads "Dave Drove A Ford"

noreply@blogger.com (Sylvia G) — Fri, 03 Feb 2012 19:06:00 +0000

Chevy creates an epic end of the world Super Bowl ad and slams Ford in the process.
2012 Chevy Super Bowl XLVI Commercials: A man drives his Chevy Silverado through an apocalyptic world predicted by the Mayan calendar. Unfortunately, not everyone makes it to the meeting point. Dave didn't make, Dave drives a Ford, best part of this ad has to be the Twinkies.

2012 Kia Optima Super Bowl Commercial Extended Version "A Dream Car For Real Life"

noreply@blogger.com (Sylvia G) — Thu, 02 Feb 2012 20:24:00 +0000

What does an ad with Adriana Lima, Chuck Liddell, Motley Crue and a 2012 Kia Optima give you...one awesome Super Bowl commercial, make it an extended 90 second version and you just can't do it any better.

Elton John Regis Philbin & Melanie Amaro Star in Pepsi's Super Bowl XLVI Commercials

noreply@blogger.com (Sylvia G) — Tue, 31 Jan 2012 00:18:00 +0000

Regis Philbin makes a cameo in one Pepsi Max's 2012 Super Bowl ads...
In the check-out line, the Coke Zero driver is hoping to quickly pay for a delicious Pepsi MAX without anybody noticing. Unfortunately for him, the transaction doesn't go as planned.

Below, a teaser and behind the scenes of the Pepsi Super Bowl commercial starring Elton John and Melanie Amaro in the "Kings Court" ad.

Credits:
Ad Agency: TBWA\Chiat\Day

Jerry Seinfeld "Transactions" Acura Debut Super Bowl XLVI Commercial Extended Version

noreply@blogger.com (Sylvia G) — Mon, 30 Jan 2012 23:59:00 +0000

Acura, for the first time, will run a commercial during the Super Bowl championship game to capitalize on communicating with the more than 100 million viewers. Designed to strengthen Acura brand awareness and leverage Acura's announcement in Detroit at the North American International Auto Show earlier this month, a 60-second commercial featuring the iconic talent of Jerry Seinfeld and Jay Leno coupled with the highly anticipated NSX supercar concept will air during the third quarter.

"Acura has a specific plan in place across all communication channels to build off of the first round of product news announced at the North American International Auto Show. The response to the ILX, RDX and NSX supercar concept has been extremely positive," said Susie Rossick, Acura Brand Manager. "Our Super Bowl strategies are simple—build upon the buzz created in Detroit and leverage the excitement for the future return of the legendary NSX to the Acura lineup."

This commercial, "Transactions," depicts the over-the-top antics of two actual top car collectors, Jerry Seinfeld and Jay Leno, in an unrelenting bid to be the first in line to take delivery on the first Acura NSX.

"The goal is to present a commercial that not only clearly positions the NSX as the ultimate 'must have' sports car, but does it in a way that is memorable, entertaining and aligned with Acura's brand position," said John Hage, EVP/executive creative director at rp&, Acura's advertising agency of record.

The Super Bowl campaign includes a pre-game release of a 1-minute 50-second—extended version of "Transactions," PR initiatives, search, seeding and paid media placements. The commercial will be featured in Acura dealerships across the country. In addition, as the preferred vehicle of W Hotels, the commercial will be shown in-car on the MDX's rear-entertainment DVD screen during guest rides.

"Transactions" will help to build upon the anticipation coalescing for the next chapter of Acura, which commences this spring with the launch of the all-new RDX crossover sport utility vehicle and the introduction of the all-new ILX luxury compact sedan.

Credits:
Agency: RPA
Exec VP, Executive Creative Director: John Hage
VP, Head of Art: Phillip Squier
Associate Creative Director/Copy: Jon King
Art Director: Brian Hall
VP, Executive Producer: Jack Epsteen
Production Writers: Jerry Seinfeld, Barry Marder, Chuck Martin, Spike Feresten, Bob Einstein
Production Company: MJZ
Director: Craig Gillespie
DP: Emmanuel Lubezki
Visual Effects: Eight VFX
Editorial: Arcade
Editor: Kim Bica
Sound Design: Mit Out Sound
Sound Designer: Ren Klyce

via: http://www.trustcollective.com/portfolio/content/rpa_transactions.php#ixzz1kzNyJWB1
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike

Official 2012 Honda CR-V Super Bowl Commercial "Matthew's Day Off" Extended Version

noreply@blogger.com (Sylvia G) — Mon, 30 Jan 2012 21:40:00 +0000

To celebrate the launch of the all-new 2012 CR-V, Honda brought Ferris Bueller's Day Off back in a 2012 Super Bowl commercial. They cast Matthew Broderick as himself, skipping out on a day of acting work and living it up in his all-new CR-V. Relive movie history with Honda's fresh twist and wonderful homage to this '80s classic.

They also hid over two dozen references to the movie throughout the commercial. Some are obvious, some are very subtle. See how many you can find. #dayoff

Credits:
Advertising Agency: RPA, USA
Executive Creative Director: Joe Baratelli
Group Creative Director: Jason Sperling
Creative Director: Chuck Blackwell
Associate Creative Director / Copywriter: Ken Pappanduros
Art Director: Ariel Shukert
Copywriter: David Sullivan
SVP, EP: Gary Paticoff
Senior Producer: Isadora Chesler
Director of Business Affairs: Maria Del Homme
Production Co: Moxie Pictures
Director: Todd Phillips
DP: Larry Sher
Executive Producer: Lizzie Schwartz
Head of Production: Roger Zorovich
Line Producer: Salli Zilles
Production Supervisor: Barry Heaps
Production Designer: Shepherd Frankel
Editorial Company: Union Editorial
Editor: Jim Haygood
Executive Producer: Michael Raimondi
Producer: Lynne Mannino
Asst. Editor: Dylan Firshein
VFX/Telecine: The Mill
Managing Director: Ben Hampshire
Telecine Artist: Adam Scott
Lead Flame Artist: Andy Bate
Producer: Enca Kaul
Music: Beacon Street Studios
Composers: Andrew Feltenstein, John Nau
Mixer: Paul Hurtubise
Executive Producer: Adrea Lavezzoli
Producer: Caitlin Rocklen

The New Reinvented Toyota Camry Ad

noreply@blogger.com (Sylvia G) — Mon, 30 Jan 2012 21:34:00 +0000

Toyota Camry reinvents everything from a couch to a blender in their new commercial.

Credits:
Ad Agency: Saatchi & Saatchi LA

Matthew Broderick as Ferris Bueller in Mysterious Super Bowl Ad Teaser

noreply@blogger.com (Sylvia G) — Fri, 27 Jan 2012 22:55:00 +0000

Welcome back Ferris! If you don't want to know what or who Broderick is acting as Ferris Bueller for in a Super Bowl commercial for, don't read on.

Jalopnik says the Bueller spot is for Honda: "A source familiar with Honda's operations hinted to us earlier this year that the company was going to do a Ferris Bueller-style ad for the Super Bowl starring none other than Matthew Broderick. The source also added that the spot was going to mimic much of the original film, except this time prominently featuring Hondas. The big jump the two valets do in Cameron's dad's Ferrari? We hear this time it's going to be a Honda CR-V. Honda is pouring a lot of money into this ad and, according to our source, hired The Hangover writer/director Todd Phillips to put it all together."

1st Bank Super Bowl Bathroom Break Ad

noreply@blogger.com (Sylvia G) — Thu, 26 Jan 2012 22:20:00 +0000

FirstBank will urge all Super Bowl viewers to take a washroom break during the game in their 2012 Super Bowl commercial contribution.

“At FirstBank, customer service is our priority. So if you’re a FirstBank customer worried about missing one of the exciting commercials, or the game time, now would be a great time to go to the bathroom.” (Long pause.) “Seriously.” (Long pause once again.) Three seconds from the commercial’s end, a supered tag adds that FirstBank has “better customer service.”

Credits:
Advertising Agency: TDA_Boulder, Boulder, USA