His goal?

To create a business that brings in $2000/month automatically.

His problem?

Read for yourself…

As someone who has been involved with most of the components of starting a muse for several years, I thought that I would be a good candidate to see if I can successfully create a muse.  Because if I can’t create a successful Pay-Per-Click campaign and I’m certified as an Adwords specialist, isn’t it going to be pretty difficult for someone else?  I know there are other things I could do wrong like not choosing a good product or other operational issues, but these are the same mistakes other people can make.  I have multiple inherent advantages in that I have been around the industry enough to know what I’m doing.

What a douche.  I read the beginning of his blog post and KNEW he was going to have problems.  But it gets better…

I thought about doing some testing, but in all honesty, it would be much easier to test out the muse with real products.  I have already contracted out a very good Yahoo Design Firm to build the stores and provided them details on what exactly I’m looking for (by creating a mock-up with the features I wanted)…

…I’ve probably spent about 10 hours total so far on these projects and don’t plan to spend too much more.  I’ve also spent $2750 on the 2 web site designs and Yahoo programming for them.   I hope to be earning $2,000 per month by the end of the year (hopefully sooner) and be profitable in month one.

WHAT?  No testing?  If you are an Adwords guru, why not spend a couple hundred dollars (instead of the $2750+) to test?  The most important thing is to be sure that you have a hungry crowd!

Within a few months, he was lamenting his failure…

I’m sure that I have more knowledge about the steps that were laid out on create a muse than 95% of the people who have read the book.  If I can’t do it, I’m not sure how someone else can who has never spent any time in the online business world.

So what did I discover?  I think it’s very unlikely that most people can go in and create a muse that would provide a full-time income to support them.  The problem people face is the one that most entrepreneurs face when starting a business.  If there is money to be made in the market that you’re moving in to, there probably is a competitor there who has taken the easy profit.

Wrong… wrong… wrong.  Competitors in a niche are a good thing!  That usually tells you that the market is viable.  You should be looking for at least THREE competitors when you do your niche market research.  And of course you MUST test the viability of your market and product using Adwords.

Especially if you are a hotshot Adwords guru.

It is easy to Google and fnd people that are following the plan outlined in the 4HWW and doing their market research properly. Here is the perfect example from The Displaced African.