Green Advertising

Filming The Sun Using The Sun

2012-09-06T18:07:00.000-07:00

“Filming the sun, using the sun.” The annular solar eclipse crossed Japanese archipelago for the first time in hundreds of years.This remarkable event was live broadcasted, using only the solar energy, from the closet place to the sun, the summit of Mt. Fuji, the symbol of Japan. All of the power used for the live broadcasting was generated from Panasonic’s solar energy system.

Credits:
Advertising Agency: Dentsu, Tokyo, Japan
Creative Directors: Reietsu Hashimoto,Daima Kawamura
Copywriter: Reietsu Hashimoto
Art Director: Yu-ki Sakurai
Designer: Yu-ki Sakurai
Agancy Producer: Yoshikazu Nagashima
Account Supervisor: Masahiro Higashi
Account Managers: Keita Kado, Gen Ishizawa
Production Producers: Yasunori Shioda, Kota Sakuraba, Naganobu Asano
Production Management: Chiaki Shimizu, Hideka Suzuki, Kazuya Kamaki, Junya Tsutsumi
Planner: Yoshikazu Nagashima
Planning Supervisors: Shingo Hiraoka, Mizuki Nakamura
Photographers: Masayoshi Sekine, Ryuichi Shimokawa, Takafumi Tatsuno
Director: Kei Ohta
Technical Directors: Harumi Tokita, Mitsuharu Tanida, Kosuke Hiramatsu, Sou Hosokawa, Atsushi Shiozawa, Ken Omori
Flash Developer: Minoru Sako
Sound: Yutaka Fukuoka

Environmental Concern Gets Us To Skip Behavior

2012-09-06T17:20:00.000-07:00

Environmental concern Sodimac et La Casa Eco (from Chile) makes brilliant use of YouTube's ad skipping feature by introducing Skip Behavior. This two minute video demonstrates how they incorporated the ad skipping feature into their creative by adding a Skip This Behavior button which appears just above and at the same time as the Skip Ad button would appear.

By way of video messaging, they would ask viewers whether they wanted to skip a certain behavior such as using too much water, or skip the ad. It worked. In one week brilliantly, 80,000 people clicked the Skip This Behavior button. Great idea!

Taste The Waste of Water

2012-09-04T18:08:00.001-07:00

“If something isn’t given a value, people tend to waste it. Water is our most useful resource, but those using it often don’t even cover the costs of its infrastructure,” said Nestlé CEO Paul Bulcke, speaking in Stockholm for 2012 World Water Week, which concluded Friday.

The key issues this year: water and food security, followed by partnerships, tools and data. The water-food-energy triangle was key at the 2011 Bonn Nexus Conference, but the key the difference this year, according to an essay penned by David Grant, SABMiller's senior director of water risk and partnerships, for the Guardian, “was the progression of the issue from a broad theoretical concept to actually seeing practical examples of how it is being both experienced and addressed on the ground.”

Grant added, “It has been encouraging to hear of projects being implemented that not only demonstrate understanding of the link between the issues but also the recognition that we can no longer tackle resource challenges in silos.” But will they go far enough, soon enough? Promoting and monitoring sustainable water practices with partners along the supply chain is vital, as Nestlé's CEO argues.

“Putting pressure on farmers to use water more efficiently is not, in my view, the right thing,” Bulcke said. “We must convince and help them to adopt more sustainable practices. Plants only need about 40-50% of the actual amount of water withdrawn for agriculture today, so there is still huge potential to make savings.” Bulcke was a participant in a panel of laureates of the prestigious Stockholm Water Prize which Nestlé, a participant for the past five years, received in 2011, and he cited examples from his company’s role in helping farmers use water more sustainably.

This year’s winner of the Stockholm Water Prize is the International Water Management Institute (IWMI) along with PepsiCo, recipient of the Stockholm Industry Water Award for the water platform within its sustainability program. PepsiCo's blog highlights its messaging at this year's World Water Week: promoting sustainable agriculture and partnering to meet the challenges of water and food security.

Case studies presented at the conference from Mexico and South Africa bore strong evidence of the success of a fact-based approach on water resource management. “In Mexico, this has led to the creation of a new water strategy, increasing the priority for water in the national planning and new investments in the water sector. In South Africa, work is still ongoing, but the multi-stakeholder platform that is currently in action is expecting concrete results in the form of implementable projects and programmes before the end of the year” noted Anders Berntell, Executive Director of the 2030 Water Resources Group and former Executive Director of the Stockholm International Water Institute.

In a significant step at the retail level, H&M, the Swedish multinational clothing company that's the second largest global clothing retailer (behind Zara and ahead of Gap) has declared a global ban on Perfluorinated Compounds (PFC:s) beginning January 1, 2013. "Our vision is clear: All our operations should be run in a way that is economically, socially and environmentally sustainable," stated H&M CEO Karl-Johan Persson.

PFC:s are used as water repellents on outerwear garments, shower curtains, tents and the like, and are known to be harmful to the environment, for reproduction and for aquatic organisms. Since 1995, H&M's sustainability commitment has included working to reduce the use and impact of hazardous chemicals in their apparel and footwear supply chain.

Water tools addressing risks, particularly in the corporate sector, are emerging including the CEO Water Mandate Water Action Hub, WWF's Water Risk Filter, and Aqueduct.

“While it is vitally important to keep on challenging our thinking and pushing boundaries, we must first create a consistent foundation level of understanding water risk and its interrelationships with other scarce resources,” said Grant in his piece for the Guardian. “If we don't, progressive action on mitigation will remain the domain of best practice exceptions when what we really need is for it to become the norm.”

The Water Futures Partnership, begun in 2009, continues to campaign for companies to engage in local collective action to address shared water risks facing the global ecosystem.

Having been criticized in the past (most notably in the documentary Flow) for its water policies, Nestlé hopes to its water commitment a year-round issue for discussion well beyond World Water Week, launching a dedicated blog with guests weighing in on the issues. As Bulcke warned in Stockholm, "Fresh water is being massively overused at nature’s expense, but it seems only a global crisis will make us realise the importance of the issue. What is environmentally unsustainable today will become socially unsustainable in the future."

via: Sheila Shayon/BrandChannel

Degrees of Thirst | A Powerful InfoGraphic

2012-08-03T15:17:00.000-07:00

It’s no secret that there is a water crisis in many developing countries around the world. Many people everyday go without clean water. More people have access to a mobile phone than they do to a toilet. While several organizations are working feverishly to come up with a global solution, it is believed a long term solution will come from the students of today working together towards one goal.

It won’t be one particular degree or field that will get the job done, many different fields will be needed in order to solve the water crisis. Students pursuing a degree in civil engineering will be needed to plan and build infrastructure. Those with environmental science degrees will be needed to survey land and make sure getting clean water to an area won’t disturb other ecosystems. Political science majors and humanities degree holders will be needed to work with officials in developing countries. Mechanical engineers will be needed to develop filtration systems. The list goes on and on, but one thing is certain, the water crisis will be solved by passionate and educated individuals.

This infographic will show you just how bad the water crisis is and it might have you thinking what you really can do with your degree to change the world.

Created by: www.OnlineAssociatesDegree.com

Molson Canadian "Seed Coaster"

2012-07-23T15:20:00.000-07:00

Canadian beer giant Molson Canadian and the ad agency ReThink came up with a pretty cool idea with what to do with all those beer coasters.

Most coasters protect tables, these ones protect the whole planet.
For Molson Canadian’s Red Leaf Project, we created beer coasters infused with tree seeds. When planted, the coasters grow into black spruce trees. This year, the coasters will help create 1,000,000 new trees across Canada.

Advertising Agency: Rethink, Vancouver/Toronto, Canada
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre
Art Director: Irene Pau
Copywriter: Mike Dubrick
Producer: Narine Artinian
Studio Artist: Michelle Kennedy
Account Manager: Leora Katz

Dow Chemical Green Bush Man is Our Planet's Representative

2012-07-20T12:56:00.000-07:00

Solutionism is the new optimism is Dow Chemical's claim in their new Olympic TV commercial entitled "Hopeful."
Even the planet has an Olympic Dream: a greener, more sustainable Olympic Games. Dow is proud to support that dream as a Worldwide Olympic Partner with sustainable and performance solutions.

The green hedge man actually has a name, "Hopeiary" can be seen around London in another of Dow's video ads promoting their sponsorship of the 2012 Olympic Games.

Explore London with Hopeiary, the planet's Olympic representative. Because even the planet has an Olympic Dream—a greener, more sustainable Olympic Games.

Did they really say the green bush man, tree man, hedge man, grass man ( I have no idea what to call it ) is our planets Olympic representative?

Credits:
Created by the ad agency Draftfcb in Chicago.
The music is Dow commercial was composed for the ad by the artist/composer Paul Hogan and the song title is "This Dream."

Sustainable Energy System in the DR

2012-07-18T10:04:00.000-07:00

Despite abundant renewable energy potential, in 2010, the Dominican Republic

spent $2.6 billion on fossil fuel imports, equivalent to more than 5 percent of its GDP.

(Photo credit: Mark Konold)

According to a new report released today by the Worldwatch Institute's Climate and Energy Program, the Dominican Republic will benefit economically, socially, and environmentally if it relied more heavily on renewable energy sources and less on fossil fuels. The report, Roadmap to a Sustainable Energy System: Harnessing the Dominican Republic's Wind and Solar Resources, assesses the Caribbean country's wind and solar energy resources and provides a policy roadmap for how it can cost-effectively harness its renewable potential and reduce its dependence on energy imports.

"Developing a stable energy infrastructure that can withstand both fuel price fluctuations and looming natural disasters is extremely important for a country like the Dominican Republic," said Alexander Ochs, Director of Worldwatch's Climate and Energy Program. "Installing a renewable energy system in a country that in some years spends ten percent or more of its GDP on the burning of foreign fossil fuels while having very strong domestic renewable resources is vital for its sustained----and sustainable----development."

In recent years, the government of the Dominican Republic has committed to reducing the country's carbon footprint while providing secure and sustainable energy access to its citizens. Like many developing nations, the Dominican Republic has contributed relatively little to the world's climate crisis but is profoundly vulnerable to the impacts of climate change, including water shortages, reduced food production, and severe damage due to increased storm intensity and rising sea levels.

Many small-island countries are taking proactive steps to lessen their environmental impacts, including in the areas of energy, agriculture, and transportation. Yet most developing countries, including many small-island countries like the Dominican Republic, lack the technologies, finances, and effective policies needed to pursue an alternative, low-emissions growth path.

The Dominican Republic is seeking to develop a modern and sustainable energy system that is more efficient and that utilizes a high share of renewable energy. Diversifying energy sources and suppliers, minimizing energy imports, and improving infrastructure stability are key components to increasing the country's energy and economic security. "The Dominican Republic has incredible renewable energy resources," said Project Manager Mark Konold. "This Roadmap highlights the ways that the country can start taking advantage of them and model a successful change to low-carbon energy for the region."

According to the report, the Dominican Republic has extensive solar and wind resources that are largely untapped. The Worldwatch research team worked with 3TIER, a renewable resource mapping company, to develop detailed solar resource assessments for the country's two major cities, Santo Domingo and Santiago, as well as wind resource assessments in six provinces. The report explores the potential for distributed and centralized renewable power generation in the country, job creation opportunities from renewables, and challenges facing the integration of renewable energy into the existing electricity grid. It provides policy and energy planning recommendations for how the Dominican Republic can create a renewables-friendly investment climate.

"Everyone needs affordable, reliable, and secure access to energy," said Ochs. "But it's essential to our future that this need be met as much as possible through low-carbon sources. With our Sustainable Energy Roadmaps approach, Worldwatch works to expand access to energy, address social needs, and advance economic development while working toward intact local environments and a stable global climate."

Further Highlights from the Report:

In 2010, the Dominican Republic spent $2.6 billion on fossil fuel imports, equivalent to more than 5 percent of its GDP. Additional costs arise from public subsidies as well as health care costs and other externalities. Nearly 90 percent of the country's electricity production is fossil fuel-based.

The Dominican grid system has one of the highest rates of distribution losses in the world, nearing 38 percent in 2010. Electricity instability costs the country an estimated $1 billion-plus annually.

The country's two major cities, Santo Domingo and Santiago, have strong solar resources,comparing favorably with most of the rest of the Caribbean region and significantly exceeding the insolation of areas in Europe and Asia where solar power penetration is currently highest.

Key Recommendations from the Report:

The Dominican Republic should incorporate energy efficiency and renewable energy into a modernized grid system through holistic energy planning. Complementary resources from different geographic locations can be integrated into the national grid to reduce the variability of renewable generation.

The right policy mix is vital to a sustainable energy transition. The Dominican government has shown strong commitment to a sustainable energy future, including developing a target of 25 percent renewable energy by 2025, creating financial incentives to promote renewable energy, and aiming to reduce its greenhouse gas emissions in 2030 by 50 percent relative to 2010 levels,. These policies and incentives need to be fully implemented and supported with strong funding.

Administrative procedures for renewable energy investment should be simplified and streamlined----project developers currently need to go through a 14-step process to get a renewable energy license. Creating a single administrative window for renewable energy permitting would help reduce this bureaucratic burden.

International financing, including climate finance, can help the Dominican Republic fund its transition to sustainable energy.

Worldwatch's Climate and Energy program identifies key components of energy and transportation systems that aim to de-carbonize the global economy, boost energy efficiency, spur innovation and job creation, address resource scarcity, and reduce local environmental pollution. The report, Roadmap to a Sustainable Energy System: Harnessing the Dominican Republic's Wind and Solar Resources, is officially being submitted to the country's National Energy Commission (CNE) and has been supported by the Energy and Environment Partnership in Central America (EEP).

via

Green Routine for the California Solar Initiative

2012-07-18T09:52:00.000-07:00

Director Graeme Joyce has shot an incredibly beautiful campaign for the California Solar Initiative (CSI), including a broadcast spot and print advertising. Showcasing in simple yet visually compelling images Californians daily activities, which strive to preserve the environment, the new campaign encourages state residents to take it one step further and add solar panels for heating water to their Green Routine.

Graeme did an amazing job on this project with an extensive amount of set ups, says LIMEY Owner/EP Andrew Denyer. The photography is beautiful. The attention to detail in the art direction and the exquisitely composed frames are the hallmark of what Graeme does well.

For the Director, this California Solar Initiative campaign was an opportunity to be part of a project with an extremely positive message and a growing audience, adopters of green energy products. We were preaching to the choir, targeting an audience accustomed to an eco-friendly lifestyle, suggesting solar water heating as the latest addition to their green routine, explains Graeme. I wanted to feel the influence of the sun throughout the commercial, a reminder of the potential of its omnipresent power. I felt by keeping the compositions clean, bright and informative that we would force the viewers attention and relay the message as succinctly as possible.

Shooting the print campaign simultaneously, notes Graeme, worked very well with this project. From a purely practical point of view, we have already executed the shot needed for the commercial so were ahead of the game and know what we want from the still image. More importantly, theres a creative consistency to the campaign if I do both which is of great benefit.

In addition to this recent CSI project, Graeme has directed the short film Lifetripper, starring Rob Benedict who co-wrote the script with him. Lifetripper follows the trials and tribulations of Stan, a middle-aged mechanic, who every day on the bus entertains his fellow passengers with his conversational sense of humor. The film is a thought-provoking look at a man who quietly realizes his potential, as a comic and a human being. The bittersweet film was extremely well received at its worldwide premiere and won Best Drama at the Super Shorts 2011 International Film Festival in London. Additional film festival screenings are currently being scheduled for the fall.

Credits:
Client: Go Solar California
California Solar Initiative Green Routine
Ad Agency: Fraser Communications
Creative Director/Art Director: Sergio Belletini
ACD/Copywriter: Lisa Ansis
Producer: Carole Ferrari
Production Company: LIMEY
Director: Graeme Joyce
Executive Producer: Andrew Denyer
DP: David Lazenberg
Editorial Company: Henry LA
Editor: Enrique Aguirre
Music & Sound Design Company: Chris Bell Music & Sound
Composer: Chris Bell

London's Tower Bridge Proudly Lit by GE and EDF

2012-07-17T09:30:00.000-07:00

Official Sponsors of the 2012 Olympic Games GE and EDF proudly light up the Tower Bridge in London. The LED light show is a GE lighting system is set to feature Olympics images during the games as it enhances the cityscape for 25 after the games end.

The system is made up 1,800 special energy-efficient LED lights, 6,500 feet of energy-efficient LED linear lights and roughly 16,500 feet of cable and all help together with 1,000 junction boxes.

Credits:
Photography by Simon Kennedy, Richard Chivers, Andy Matthews, Jason Hawkes and Jim Stephenson.

Tower Bridge is one of the world's most recognisable landmarks. GE is incredibly proud to have helped transform it with a highly advanced lighting system in time to mark the London 2012 Olympic and Paralympic Games. During London 2012 as part of the overall celebrations, there will be an light display every evening on the Bridge, ensuring those in the city can fully enjoy the new lighting scheme and see Tower Bridge as they never have before.

Interviews with GE, EDF, City of London and the Mayor's Office, as well as the teams doing the work.

Greenpeace: Nuclear power mafia takes Belgian Prime Minister Elio Di Rupo

2012-07-15T17:39:00.001-07:00

New TV commercial from Greenpeace, Nuclear power mafia takes Belgian Prime Minister Elio Di Rupo hostage.

The agreement provides the government out of nuclear energy. Greenpeace expects the Prime Minister Di Rupo and PS they meet the terms of the agreement and out of nuclear power. For the defense organization of government, our policy makers must take responsibility and resolutely opt for a sustainable energy future. With this clip, Greenpeace denounced the takeover of the nuclear energy market and the blackmailing of policymakers.

Credits:
Advertising Agency: Absoluut, Leuven, Belgium
Creative Director: Ronny Schildermans
Art Director: Steven Van der Auwera
Copywriter: Katleen Boogaerts
Account director: Els Meyvaert
Production Company: TRS
Executive Producer: Mitchel Elsen
Producer: Frederik Zaman
Director: Benjamin Lacour
Tech director: Hans Desmet

NEMA Testifies in House in Support of Energy Efficiency Legislation

2012-07-15T17:17:00.001-07:00

NEMA Testifies in House in Support of Energy Efficiency Legislation

ROSSLYN, Va., July 13, 2012—Representing the National Electrical Manufacturers Association (NEMA) and the Industrial Energy Efficiency Coalition, Jeff Drees, U.S. President of Schneider Electric, testified July 12 on the need for federal legislation that promotes energy efficiency within the federal government and in industrial facilities.

At a joint hearing of the Subcommittee on Energy and Power and the Subcommittee on Oversight and Investigations, members of the House Energy and Commerce Committee heard testimony on a discussion draft of the Smart Energy Act, sponsored by Rep. Charlie Bass (R-NH) and Rep. Jim Matheson (D-UT).

“Energy efficiency is the fastest, most economical, and most effective way for governments, businesses and individuals to minimize uncertainty in energy costs, improve availability, shrink dependence on foreign sources of energy, and protect our environment,” Drees told members of House Committee on Energy and Commerce.

In his testimony, Drees explained that through the use of energy-savings performance contracts (ESPCs), the federal government can reduce its energy use and energy expenditures at no cost to the taxpayer. He also gave voice to the significant opportunity for energy savings that exists among some 180,000 industrial facilities that are not prioritizing energy efficiency to the degree that would help them save on energy costs and remain competitive.

The Smart Energy Act, as drafted, places the federal government in a leadership role in use of ESPCs, advanced metering infrastructure, and demand response programs. The bill also seeks to reduce barriers to deployment of industrial energy-efficiency technologies.

“Being the most efficient user of energy in the world will save money, drive new technologies and services, contribute to a healthy environment, and make energy costs predictable and manageable for our commercial and industrial sectors,” Drees told members. “America’s energy efficiency policy can serve as a catalyst for job creation and continued economic prosperity.”

NEMA is the association of electrical equipment and medical imaging manufacturers, founded in 1926 and headquartered in Arlington, Virginia. Its member companies manufacture a diverse set of products including power transmission and distribution equipment, lighting systems, factory automation and control systems, and medical diagnostic imaging systems. Worldwide annual sales of NEMA-scope products exceed $120 billion.

Ending Hawaii’s Oil Addiction | Changing Cities

2012-07-15T17:02:00.002-07:00

Changing Cities: Ending Hawaii’s Oil Addiction

When you think of the most innovative places around the world for clean-tech, Denmark, where 50 percent of the energy comes from wind, might come to mind. Or maybe you’d think of Iceland, which is almost nearly 100 percent powered off geothermal, or perhaps Germany, which recently set a new world record in power generated from solar, but Hawaii?

U.S. Pacific Command is working closely with Hawaii, the most oil addicted state in the nation, to ensure that the Hawaii Clean Energy Initiative, a plan launched in 2008 to reduce the state’s consumption of fossil fuels by 70 percent by 2030 is a success.

“Pacific Command accounts for 20 percent of the island’s energy demand, so Hawaii needed Pacific Command to sign on to make the Clean Energy Initiative work,” Joelle Simonpietri senior analyst to U.S. Pacific Command Energy Office joint innovation and experimentation division told ABC News.

The military is using the Hawaiian islands as a test bed for new green tech innovation — everything from algae-based jet fuels and hydrogen fuel cell technology to smart-grids that can resist cyber terror.

Some of these efforts will be showcased on July 18, when the Navy tests a carrier strike force using alternative fuels during the six-week, 22-nation Rim of the Pacific exercises, the largest annual global naval maneuvers.

The ships and aircraft will be powered by alternative fuel, either nuclear or advanced biofuel blends. The biofuel blends are 50-50 mixtures of biofuel (made from used cooking oil and algae) and petroleum-based marine diesel or aviation fuel.

The new “Green Fleet” is not without its critics.

Conservative lawmakers came out this month in opposition to the U.S. military’s use of advanced biofuels, claiming that they are concerned about the cost of these new, nonoil fuels. Sen. John McCain, R-Ariz., the ranking Republican on the Senate Armed Services Committee, said, “I don’t believe we can afford it.”

The Navy purchased 450,000 gallons of biofuels for $12 million in 2011 for the maneuver — $26 per gallon.

Pacific Command contends that the need to invest in biofuels is evident.

“The Department of Defense’s military expenditures on fuel is about $15 billion, 3 billion of that was unbudgeted simply because of the change in the price of fuel,” Simonpietri said. “The reasons for using biofuels, from a military utility point of view, is for national economic security, it’s part of the interest of the nation, and really having different options that can address price volatility.”

Connecting the Islands

Beyond the military’s efforts, the state — which currently imports 90 percent of its energy in the form of oil — is proposing a mega-construction project to build an underwater cable connecting renewable energy projects on the islands.

“Hawaii is taking on renewable energy and using that as a solution to really reduce our vulnerability to imported oil,” Mark Glick, Hawaii’s energy administrator, told ABC News.

“Our (current) power generation comes from low sulfur fuel oil powered plants,” Glick said. “We’re trying to replace power generation which accounts for 30 percent of our energy with renewable energy sources.”

Hawaii Gov. Neil Abercrombie signed the undersea cable bill into law on June 27. The measure puts in place a regulatory framework that would pave the way for the islands to share power through an undersea high voltage network connecting the islands’ renewable energy sources including wind, solar, geothermal and tidal power.

According to a Department of Energy study, the high-voltage undersea cable interconnection project will cost $16 billion to complete, most of which is projected to come from the private sector. To put it into perspective, Hawaii currently spends $5 billion a year importing oil.

Critics of the underwater sea cables between the islands argue it would turn neighbor islands into industrial areas serving Honolulu’s population and that Oahu should look at energy conservation as a first step.

Becoming the Model for Energy Innovation

Since Hawaii’s goals of a 70 percent reduction of fossil fuels was announced, dozens of renewable energy projects have been proposed and employment and jobs in the clean-tech sector have sharply increased.

“Twenty percent of construction jobs in Hawaii are now in the installation of solar photovoltaics,” Glick said.

Several factors have allowed the state to forge ahead. A law that requires all new homes install solar hot water heating, and great tax rebates are helping Hawaii move toward a cleaner energy grid.

Hawaii has the second most solar photovoltaic systems, as well as the most EV’s and charging spots per capita in the country, and it’s also forging ahead on its efforts to increase the percentage of its electrical production with renewable power.

“Looking at all the options her in Hawaii, we have the sun, we have geothermal, wind, possibly wave, all the resources for us available in Hawaii,” Kekoa Kuluhiwa, director of external affairs for First Wind, a wind power company based in Hawaii told ABC News. “I sincerely hope there will be a day when we are completely free from importing fuel for our energy needs.”

By Carrie Halperin via

Veggie Grill Earth Day Campaign Encourages People To Eat More Plant-Based Meals

2012-04-12T13:11:00.003-07:00

Restaurant Group Aims to Encourage Earth-Friendly Living.

Veggie Grill launches its new Earth Week campaign, encouraging people to enjoy more plant-based meals and live a lifestyle with a lower carbon footprint.

“Other campaigns you hear about encourage eating poultry versus red meat or riding bikes instead of driving, but our approach is meant to be easy,” says Veggie Grill CEO Greg Dollarhyde. “If people were to eat more plant-fueled meals, we would immediately cut down on the resources needed to produce proteins while reducing methane gas emissions. It can take up to ten times more energy to produce animal protein than plant protein”, says Dollarhyde.

Billboard Artist: Craig Bixel more Craig HERE

In 2010, a report from United Nations Environment Program's (UNEP) International Panel of Sustainable Resource Management, states, that, as the global population surges towards a predicted 9.1 billion people by 2050, western tastes for diets rich in meat and dairy products are unsustainable and a global shift towards a more plant-based diet is critical for mitigating global issues of hunger, fuel, poverty and the worst impacts of climate change.

Co-founders T.K. Pillan and Kevin Boylan both embraced animal-free diets when they founded Veggie Grill in 2006. They’ve studied the effects an animal based diet has on the environment and wanted to create a restaurant where people could enjoy delicious food without giving up indulgence.

Veggie Grill offers a wide variety of 100 percent plant based menu items, from buffalo chicken wings to carne asada that leave people saying, “You’re Kidding Me!” because they can’t believe it isn’t the real thing.

During Earth Week, Veggie Grill is also providing a fun way for consumers to get involved in the movement. From April 16-April 20 Veggie Grill twitter followers will be able to locate “costume chickens” in the Los Angeles area who will help promote eating more plant-based meals. By simply locating a “costume chicken” via Veggie Grill’s Facebook and Twitter clues, snapping a photo with the “costume chicken” and using the hashtag #YKMVG (You’re Kidding Me Veggie Grill), consumers will be automatically entered to win a Veggie Grill gift card.

About Veggie Grill

Since 2006, Veggie Grill has been offering delicious, 100 percent plant-based food, asking America to “taste and believe”. The restaurant chain’s mission is to break the stereotype of bland vegetarian food by combining hearty, plant-based proteins with bold marinades and sauces in familiar menu items that people can enjoy every day. Signature menu items include the “Santa Fe Crispy Chickin” sandwich, “Sweetheart Fries,” and the “All Hail Kale” salad. All Veggie Grill locations offer a kid’s menu. Lunch and dinner are served along with beer and wine selections. Veggie Grill currently has eight locations, seven in Southern Calif. and one in Portland with others scheduled to open in Seattle and Northern California.

The Republic of Everyone Awarded 2011 Green Marketing Award

2011-10-24T10:55:00.000-07:00

The Republic of Everyone (ROE), a sustainability and environment focused agency in Sydney, was presented the Green Marketing Award 2011 for work on the Garage Sale Trail, at the annual Australian Marketing Institute of Awards for Marketing Excellence. The Garage Sale Trail is a collaborative project bringing together people from the not-for-profit, business, government, art & culture, community, music and sports sectors to support the activation of thousands of garage sales all around Australia, on the one day. The campaign started in Sydney’s creative beach suburb Bondi in May 2010, associated with Sizzle Community Festival. The Garage Sale Trail went nationwide in April 2011 with 80,000 participants and a total of 3,500 households.

Engagement of the Australian public was through a website, garagesaletrail.com.au, television commercials, online videos, t-shirts, postcards, balloons, stickers and signage. 25 councils participated in 2011 as did over 30 ambassadors including Tracey Spicer, Wallabies Player Rocky Elsom and Annalise Braakenseik and a range of commercial partners including Stocklands, LJ Hooker and charity partner Keep Australia Beautiful and Vodafone who created their own app for the day. The Garage Sale Trail will be back in 2012 introducing a range of new and innovative strategies in the endeavor to connect community, encourage sustainability and have fun.

Inherently the project encourages an innovative solution to re-engaging with community as well as sustainability, and is closely aligned with the emerging trend of collaborative consumption, an economic model based on sharing, swapping and lending enabled by new technologies and peer communities, made famous by social entrepreneur Rachel Botsman, an avid supporter of the project.

Credits:
The Garage Sale Trail campaign was developed at Republic of Everyone, Sydney. In 2011 New Romantic managed communications and ambassador activation. Community and social media management was by Goody Two Shoes.

Filming of the television commercials was produced at Notice Corp, Sydney, by director/copywriter Eran Thomson. Sound was produced at Sound Reservoir.

Article via: The Inspiration Room

WWF The Circle of Life Print Ad

2011-10-20T13:51:00.000-07:00

A new print ad for the World Wildlife Foundation (WWF)entitled "The Circle of Life."

Credits:
Advertising Agency: Grey Group, Singapore
Chief Creative Officer: Ali Shabaz
Art Directors: Alex Tan, Ang Sheng Jin
Production Manager: Bobby Koh
Copywriter: Joseph Cheong
Photographer: Kin Yee / Teo Studio
Retoucher: Felix Wang
Props Maker: Kin Yee

The Wind Energy Training Program at Redstone College

2011-06-30T15:38:00.000-07:00

Looking to generate a career in an exciting and up-and-coming industry?
With the U.S. on course to draw as much as 20 percent of its total electricity from wind power by 2030, this in-demand green industry needs wind turbine technicians to troubleshoot, operate and maintain its towering, propeller-driven turbines. According to the American Wind Energy Association (AWEA), the U.S. wind industry currently employs about 50,000 domestic workers. AWEA estimates that if the U. S. Department of Energy realizes its goal of “20 percent wind energy by 2030,” the industry would support 500,000 jobs across varied wind technology fields.
A degree program in Wind Energy Technology will allow you to:
• learn in a simulated work environment with an actual wind turbine
• master the skills to install, test, service and repair wind turbine components
• become proficient in the use of test equipment and technical manuals
• practice safe tower climbing and descent skills
• learn troubleshooting techniques
Course content ranges from the basic foundations of electronics to digital circuits, and includes a review of the history and development of large wind turbines. Under the guidance of wind energy professionals this program offers students the opportunity to take courses such as:
• Digital Electronics
• Wind Turbine Structure
• Wind Turbine Systems and Components I and II
• Wind Turbine Design
• Wind Turbine Inspection and Troubleshooting
Consider an associate degree in wind energy training program from Redstone College. Check out Redstone College on the web or call 877-801-1025 for more information. In just 15 months, you could start a career working on and in mammoth wind turbine towers!

A Message from Tony Hayward of BP TV Ad Promises To Make It Right

2010-06-05T08:17:00.000-07:00

According to CNN, BP has now broken a TV spot in its ongoing effort to maintain some sort of control over its brand image. You can check it out below or, if someone disables embedding, watch the spot at this link. Like the print ads that have been running, this ad also promises to make things right. BP is walking a tightrope with its messaging -- it needs to communicate something, but doesn't want to be seen as being overly focused on its brand when it should be cleaning up the Gulf.

BP's lead creative agency, Ogilvy & Mather, did not create the print ads, and it's unclear at this time whether it had any involvement with this bit of advertising. Robert Wine, a spokesman for BP, said several agencies are working with BP on the campaign but would not specify which created the TV spot. "This will run for a while, it's part of a campaign that will run for a while as we try and reassure the people most directly affected and then the wider American public of our responsibilities and capability here in the Gulf."

He didn't know where the spot was running other than to say that it was only airing in the U.S. and that it started airing today as did radio and online spots. "This is the second stage of the campaign. The first was informational ads along the Gulf Coast that had more to do with how to make contact with us and launch compensation claims. This is the next step in addressing the broader issues and the wider audience on the overall progress of our response."

Article via: Adage.com by Ken Wheaton and Michael Bush

Greenpeace Energy The Deathzone Ad Campaign

2010-01-03T08:00:00.000-08:00

The newest commercial campaign by GreenPeace titled "The DeathZone". The campaign also includes a series of Billboards and a Balloon release event by GreenPeace.
Credits:
Advertising Agency: Miami Ad School Europe
Art Director: Zoe Sys Vogelius
Copywriters: Duncan Munge, Amadeus Henhapl

Tetra Pak Raw Materials Environmental Ad

2009-12-03T07:18:00.000-08:00

Lovingly hand-crafted sets merge flawlessly with lifelike CG in Tetra Pak's latest spot, directed by Bent Image Lab's Rob Shaw in collaboration with the Philipp und Keuntje agency of Hamburg. The playful :30 animation showcases Bent's ability to handle challenging projects with multiple angles - in this case developing an approachable spokes-character to deliver a serious environmental message and designing detailed, super-productive landscapes to create a humorous overtone.

Raw Materials stars Bob, goodhearted CG rabbit and expert on renewable resources. He discusses the benefits of Tetra Pak's use of paper over plastic in its innovative food packaging as he travels through three landscapes. During his journey, Bob compares paper's sustainable source (trees) to the merits of grain and wool. He earnestly seeks to communicate the virtues of well-managed resources but has to contend his extremely abundant environment, which seems to have a mind of its own.The Character

In order to find just the right person for the job, the Bent team undertook an in-depth creation process to discover how Bob ticks. They began by writing a history including the rabbit's appearance, background, age, personality quirks, and interests. The result was personable rabbit character inspired by Bob Newhart's "everyman vulnerability" with a dash of Kermit the Frog.

From there, the team drew sketches, which were the basis for the detailed CG model of the character. Bent then built, animated and composited the model it into the spot.
The Landscape

"If our spokesman is your solid, educated straight man, then the environment is his loony, vibrant, comic partner," said Shaw. "Philipp und Keuntje's script was brilliant. It called for more than just repeating that renewable resources are good for the environment. They wanted to let the landscape demonstrate that properly managed resources can create so much abundance it's almost funny."

In the opening scene, Bob praises grain's renewable nature as the entire wheat field around him is harvested by an invisible force and launched skyward. The wheat returns to earth as a shower of bread, burying the jolly rabbit, and grows back before Bob can recover. To achieve the fluid performance of the magic wheat field, Bent designed a 3D particle system made up of tens of thousands of digital reproductions of paper-art wheat stalks which were composited into a handmade set of rolling hills.

The spot then shifts to a bucolic meadow, another practical set, where the wool literally leaps off of a CG sheep in the background before reappearing and weaving itself into a sweater on the ebullient Bob. As he speaks, a fresh coat of wool grows on the embarrassed grazer.

The final scene finds Bob amidst a vast, hand-crafted forest as stop-motion animated trees are sucked into the ground and reappear as Tetra Pak products. In order to create this lush setting, the Bent team created a 25-foot-deep practical set which included clay mushrooms, 14 types of fabric for ground cover and more than 200 model trees. The CG spokes-rabbit seamlessly interacts with these practical surroundings, explaining the company's commitment to paper packaging while he dodges the new trees sprouting up rapidly around him.
Spot Title: "Raw Materials"
Airdate: July 2009
Client: Tetra Pak GmbH & Co. KG

Advertising Agency: Philipp und Keuntje GmbH // Hamburg, Germany
Creative Director: Diether Kerner
Producer: Axel Leyck

Production Company: Bent Image Lab // Portland, OR
Director: Rob Shaw
Executive Producer: Ray Di Carlo
Senior Producer: Tsui Ling Toomer
Producer: Kara Place
Coordinator: Ryan Shanholtzer
Director of Photography: Bryce Fortner
Gaffer: Arron Burr
Stage: Jim Birkett
Art Director: Solomon Burbridge
Set Designer: Curt Enderle
Art Department: Greg Fosmire, Mary Blankenburg, Jen Prokopowicz, Kimi Kaplowitz, Evan Stewart, Marty Easterday, Daniel Miller, Kate Fenker, Brett Superstar, Jayme Hansen, Christina Owen, Justin Warner, Sarah Hoopes, Brandy Cochrane
Storyboard Artist: Steve Hess, Monique Ligons
Character Design: Brett Superstar
Principal Animators: Max Perleman, Eric Urban
Additional Animators: Dennis Rivera, Melik Malkasian
CG Technical Director: Fred Ruff
CG Crew: Eric Durante, Steph Kaufman, Galen Beals
Composite Artists (After Effects): Orland Nutt, Eric Gorski, Brian Kinkley
2D Artists: Dave Manuel, Traci Cook

Additional Production: Annex Films // London, England
Producer: Gerald Berman

Editorial Company: Bent Image Lab // Portland, OR
Editorial Supervisor: JD Dawson

Plane Stupid Falling Polar Bear Advert

2009-11-24T16:27:00.000-08:00

Plane Stupid makes use of Polar Bears to bring attention to the impact that they believe the aviation industry short haul flights are having on the environment.Your flight has an impact. Plane Stupid’s new cinema ad, written and commissioned by creative agency Mother and made by production company Rattling Stick. Director Daniel Kleinman. www.planestupid.com
We wanted to confront people with the impact that short-haul flights have on the climate. We used Polar Bears because they’re a well understood symbol of the effect that climate change is having on the natural world.
Advertising Agency: Mother, London, United Kingdom
Production company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Adam Spivey @ The Quarry
Post-production: MPC
Sound Design and Audio Post Production: Anthony Moore @ Factory
Cinema Mix: Anthony Moore @ Factory & Andy Humphreys@ 750mph
Humphreys@750mph
Exposure: Cinema, Online

Hellmann’s Real Food Movement | Eat local Canadian Ad Campaign

2009-10-03T20:51:00.000-07:00

In Canada, Hellmann's is drawing attention to the fact Canadians import far too much fruit and vegetables. With this promotional ad campaign created by Ogilvy, Toronto, the staggering statistics speak for themselves. Hellmann’s: Eat local encourages us to visit their site at EatRealEatLocal.ca.
To date over 155,000 people have taken action by joining the Hellmann's "Real Food Movement".
Advertising Agency: Ogilvy, Toronto, Canada
Chief Creative Officer: Nancy Vonk
Associate Creative Director/AD: Ivan Pols
Copywriter: Siobhan Dempsey
Agency Producer: Brenda Surminski
Director Live Action: Steve Gordon
Director Animation & VFX: Crush
Production Companies: Sons and Daughters, Toronto & Crush, Toronto
Executive Producers: Dan Ford, Sons and Daughters, Jo-ann Cook, Crush
Producers: Kate Dale, Sons and Daughters, Stephanie Pennington, Crush
Creative Directors (Crush): Gary Thomas, Stefan Woronko
Art Director (Crush): Yoho Hang Yue
Animation/CG Supervisor (Crush): Aylwin Fernando
Editor: Kim Knight, Crush Cuts
Music: Pirate, Toronto
Interactive: Dashboard, Toronto

WWF-Canada Launches Localicious | Appetite For Change

2009-09-28T13:07:00.000-07:00

Have an Appetite for Change? WWF-Canada Launches Localicious, promoting local and sustainable food.

(Toronto, September 28, 2009) – Do your carrots have more mileage than your suitcase? The average food product travels about 2,000 km before it reaches your plate. Along the way it burns up energy – creating greenhouse gas emissions that cause climate change – as it’s packaged, shipped and stored. WWF-Canada is launching a new program, Localicious, to encourage Canadians to buy local and sustainable food to help reduce their individual footprint on the planet.

Localicious will help Canadians make a difference whether dining out or at home. From October 2-18, 54 participating restaurants across the country will feature special menus that showcase the freshest, local and sustainable foods. Partial proceeds from each meal will be donated to WWF-Canada’s conservation work. A full list of restaurants and menus can be found at www.wwf.ca.

To help make a difference at home, WWF has created Sustainable Food Buying Guides for regions across the country. The Guides are free and available at www.wwf.ca, along with tips and seasonal recipes from leading chefs such as Jamie Kennedy. Online visitors can also win prizes, including cookbooks, grocery gift cards or a special, local meal prepared by a personal chef at your home.

“Localicious is about eating locally for global change,” says Gerald Butts, President and CEO, WWF-Canada. “We want to help consumers become more conscious of the impact their food choices have. Consider that imported strawberries typically travel about 4,800 km before they reach your fridge. A split seconds’ decision in the grocery store can have a significant impact on the planet.”

Localicious is part of a series of targeted campaigns WWF-Canada will be running in an effort to help Canadians reduce their individual footprint. The goal is to demonstrate how simple lifestyle changes, when taken together, add up to make a big difference.

For more information on what local and sustainable food is visit www.wwf.ca/localicious

Peta Save The Whales and Go Vegetarian BillBoard

2009-08-19T19:02:00.000-07:00

The newest PETA billboard campaign that was just put up in Jacksonville, Florida goes all out and tells people who are struggling to lose weight to "save the whales, lose the blubber and go Vegetarian". Needless to say there is an uproar!"Trying to hide your thunder thighs and balloon belly is no day at the beach," says PETA Executive Vice President Tracy Reiman. "PETA has a free 'Vegetarian Starter Kit' for people who want to lose pounds while eating as much as they like.

Allman Brothers Rock The Earth and Recycle Mobile Phones

2009-08-18T18:23:00.000-07:00

The Allman Brothers Band team up with Rock The Earth and ask us to recycle our old mobile phones. The official press release and Allman Brothers tour dates below.
ROCK THE EARTH AND THE ALLMAN BROTHERS BAND PARTNER TO RECYCLE MOBILE PHONES ACROSS BAND'S 40TH ANNIVERSARY NORTH AMERICAN TOUR

(Denver, CO; August 17, 2009) Environmental advocacy organization Rock the Earth, announced today that they have partnered with the Allman Brothers Band and Widespread Panic in calling on all attendees of the bands co-headlining North American Tour, to bring their old, unwanted mobile phones (and chargers, adapters, etc) to the Rock the Earth booth at the Allman Brothers Band / Widespread Panic upcoming August - September US tour stops.

In partnership with Musictoday, Collective Good and Gibson, all attendees who bring a phone to the Rock the Earth booth for redemption will receive a 20% off a future Musictoday purchase, and be entered into a nightly drawing for an Instant Live soundboard recording of the band's performance; and the tour prize of a Gibson guitar; Plus gain entry into the national mobile phone recycling campaign Grand Prize of the "Party Like A Rock Star" experience - Winner plus 12 friends wins use of the Gibson Tour Bus for a one night concert excursion.

Allman Brothers Band guitarist Derek Trucks commented "We're very happy to align with Rock the Earth in this effort to keep mobile phones out of landfill, and just like everyone else, we too have been looking for the right place to recycle our old phones. In fact, I plan on bringing my five old phones to the Rock the Earth booth and I encourage everyone else to do the same".

Did you know that one (1) mobile phone has enough super toxic heavy metals to contaminate 40,000 gallons of drinking water? Or, that one (1) billion new mobile phones were issued last year in the US alone, yet less than 1% ever get recycled?

For those people looking to recycle an old phone but who are unable to attend any of these shows, they can still do so by simply going to: www.collectivegood.com/rocktheearth to utilize the online entry form and free shipping. All participants will receive the 20% off Musictoday discount and gain entry into the Grand Prize sweepstakes drawing,

So, what are you waiting for? The more phones recycled - the less toxic chemicals threatening America's most precious natural resource - our drinking water supply!! And, the greater your chances of winning!

Please visit www.RockTheEarth.org for more information or stop by our booth at the following Allman Brothers Band / Widespread Panic tour dates :
August

18 - Saratoga Performing Arts Center (Saratoga, NY) with Doobie Brothers
19 - PNC Arts Center (Holmdel, NJ) with Doobie Brothers
21 - Susquehanna Bank Center (Camden, NJ) with Widespread Panic
22 - CMAC - Performing Arts Center (Canandaigua, NY) with Widespread Panic
24 - Meadowbrook U.S. Cellular Pavilion (Gilford, NH) with Widespread Panic
26 - Bethel Woods Center for the Arts (Bethel, NY) with Widespread Panic
27 - Jones Beach Theater (Wantagh, NY) with Widespread Panic
29 - Comcast Center (Mansfield, MA) with Widespread Panic
30 - Meadows Music Theatre (Hartford, CT) with Widespread Panic

September

1 - Charter One Pavilion (Chicago, IL) with Widespread Panic
2 - Charter One Pavilion (Chicago, IL) with Widespread Panic
5 - Red Rocks Amphitheatre (Morrison, CO) with Widespread Panic

October / November dates - to be determined

Rock the Earth is a national 501(c) (3) public interest, not-for-profit environmental advocacy organization dedicated to protecting and defending America's natural resources. We act as advocates to ensure the existence of a sustainable and healthy environment for all and represent those individuals and communities whose environment whose natural surroundings are directly and adversely affected by others. Thanks to generosity and support of a network of music industry partners and the world wide environmental community, we are able to carry out grassroots organizing, education, and legal action to mobilize public support and empower social change.

Pee In The Shower Brazilian Environmental Water Conservation Ad

2009-08-05T18:24:00.000-07:00

Being eco-friendly and conserving water has taken an interesting twist recently in some countries. For example in Brazil they are urging people to pee while taking a shower. Yes, it's true. I will admit the idea is extreme even for me but you have to admit this is one environmental advertising campaign that is surely going to make a big splash.
Here is the translation for the Save Water environmental campaign.
To sum it up: If you pee, your invited.
(when you flush you waste up to 12 liters of drinkable water / 4380 liters in one year)
Pee in the bath! Help the Atlantic Forest.
Pee in the shower! We want everyone to do it!
Men! Women! Children! Brazilians! Or not! Nobles! Commoners! Musicians! Sports stars! People half-human, half-monster. Twilight creatures! Brazilian legends. Greek legends. Good people. Not so good people. Art geniuses. Science geniuses Circus performers. Lovers! People from other planets! Movie stars!