Green Advertising

Hellmann’s Real Food Movement | Eat local Canadian Ad Campaign

2009-10-03T20:51:00.000-07:00

In Canada, Hellmann's is drawing attention to the fact Canadians import far too much fruit and vegetables. With this promotional ad campaign created by Ogilvy, Toronto, the staggering statistics speak for themselves. Hellmann’s: Eat local encourages us to visit their site at EatRealEatLocal.ca.
To date over 155,000 people have taken action by joining the Hellmann's "Real Food Movement".
Advertising Agency: Ogilvy, Toronto, Canada
Chief Creative Officer: Nancy Vonk
Associate Creative Director/AD: Ivan Pols
Copywriter: Siobhan Dempsey
Agency Producer: Brenda Surminski
Director Live Action: Steve Gordon
Director Animation & VFX: Crush
Production Companies: Sons and Daughters, Toronto & Crush, Toronto
Executive Producers: Dan Ford, Sons and Daughters, Jo-ann Cook, Crush
Producers: Kate Dale, Sons and Daughters, Stephanie Pennington, Crush
Creative Directors (Crush): Gary Thomas, Stefan Woronko
Art Director (Crush): Yoho Hang Yue
Animation/CG Supervisor (Crush): Aylwin Fernando
Editor: Kim Knight, Crush Cuts
Music: Pirate, Toronto
Interactive: Dashboard, Toronto

WWF-Canada Launches Localicious | Appetite For Change

2009-09-28T13:07:00.000-07:00

Have an Appetite for Change? WWF-Canada Launches Localicious, promoting local and sustainable food.

(Toronto, September 28, 2009) – Do your carrots have more mileage than your suitcase? The average food product travels about 2,000 km before it reaches your plate. Along the way it burns up energy – creating greenhouse gas emissions that cause climate change – as it’s packaged, shipped and stored. WWF-Canada is launching a new program, Localicious, to encourage Canadians to buy local and sustainable food to help reduce their individual footprint on the planet.

Localicious will help Canadians make a difference whether dining out or at home. From October 2-18, 54 participating restaurants across the country will feature special menus that showcase the freshest, local and sustainable foods. Partial proceeds from each meal will be donated to WWF-Canada’s conservation work. A full list of restaurants and menus can be found at www.wwf.ca.

To help make a difference at home, WWF has created Sustainable Food Buying Guides for regions across the country. The Guides are free and available at www.wwf.ca, along with tips and seasonal recipes from leading chefs such as Jamie Kennedy. Online visitors can also win prizes, including cookbooks, grocery gift cards or a special, local meal prepared by a personal chef at your home.

“Localicious is about eating locally for global change,” says Gerald Butts, President and CEO, WWF-Canada. “We want to help consumers become more conscious of the impact their food choices have. Consider that imported strawberries typically travel about 4,800 km before they reach your fridge. A split seconds’ decision in the grocery store can have a significant impact on the planet.”

Localicious is part of a series of targeted campaigns WWF-Canada will be running in an effort to help Canadians reduce their individual footprint. The goal is to demonstrate how simple lifestyle changes, when taken together, add up to make a big difference.

For more information on what local and sustainable food is visit www.wwf.ca/localicious

Peta Save The Whales and Go Vegetarian BillBoard

2009-08-19T19:02:00.000-07:00

The newest PETA billboard campaign that was just put up in Jacksonville, Florida goes all out and tells people who are struggling to lose weight to "save the whales, lose the blubber and go Vegetarian". Needless to say there is an uproar!"Trying to hide your thunder thighs and balloon belly is no day at the beach," says PETA Executive Vice President Tracy Reiman. "PETA has a free 'Vegetarian Starter Kit' for people who want to lose pounds while eating as much as they like.

Allman Brothers Rock The Earth and Recycle Mobile Phones

2009-08-18T18:23:00.000-07:00

The Allman Brothers Band team up with Rock The Earth and ask us to recycle our old mobile phones. The official press release and Allman Brothers tour dates below.
ROCK THE EARTH AND THE ALLMAN BROTHERS BAND PARTNER TO RECYCLE MOBILE PHONES ACROSS BAND'S 40TH ANNIVERSARY NORTH AMERICAN TOUR

(Denver, CO; August 17, 2009) Environmental advocacy organization Rock the Earth, announced today that they have partnered with the Allman Brothers Band and Widespread Panic in calling on all attendees of the bands co-headlining North American Tour, to bring their old, unwanted mobile phones (and chargers, adapters, etc) to the Rock the Earth booth at the Allman Brothers Band / Widespread Panic upcoming August - September US tour stops.

In partnership with Musictoday, Collective Good and Gibson, all attendees who bring a phone to the Rock the Earth booth for redemption will receive a 20% off a future Musictoday purchase, and be entered into a nightly drawing for an Instant Live soundboard recording of the band's performance; and the tour prize of a Gibson guitar; Plus gain entry into the national mobile phone recycling campaign Grand Prize of the "Party Like A Rock Star" experience - Winner plus 12 friends wins use of the Gibson Tour Bus for a one night concert excursion.

Allman Brothers Band guitarist Derek Trucks commented "We're very happy to align with Rock the Earth in this effort to keep mobile phones out of landfill, and just like everyone else, we too have been looking for the right place to recycle our old phones. In fact, I plan on bringing my five old phones to the Rock the Earth booth and I encourage everyone else to do the same".

Did you know that one (1) mobile phone has enough super toxic heavy metals to contaminate 40,000 gallons of drinking water? Or, that one (1) billion new mobile phones were issued last year in the US alone, yet less than 1% ever get recycled?

For those people looking to recycle an old phone but who are unable to attend any of these shows, they can still do so by simply going to: www.collectivegood.com/rocktheearth to utilize the online entry form and free shipping. All participants will receive the 20% off Musictoday discount and gain entry into the Grand Prize sweepstakes drawing,

So, what are you waiting for? The more phones recycled - the less toxic chemicals threatening America's most precious natural resource - our drinking water supply!! And, the greater your chances of winning!

Please visit www.RockTheEarth.org for more information or stop by our booth at the following Allman Brothers Band / Widespread Panic tour dates :
August

18 - Saratoga Performing Arts Center (Saratoga, NY) with Doobie Brothers
19 - PNC Arts Center (Holmdel, NJ) with Doobie Brothers
21 - Susquehanna Bank Center (Camden, NJ) with Widespread Panic
22 - CMAC - Performing Arts Center (Canandaigua, NY) with Widespread Panic
24 - Meadowbrook U.S. Cellular Pavilion (Gilford, NH) with Widespread Panic
26 - Bethel Woods Center for the Arts (Bethel, NY) with Widespread Panic
27 - Jones Beach Theater (Wantagh, NY) with Widespread Panic
29 - Comcast Center (Mansfield, MA) with Widespread Panic
30 - Meadows Music Theatre (Hartford, CT) with Widespread Panic

September

1 - Charter One Pavilion (Chicago, IL) with Widespread Panic
2 - Charter One Pavilion (Chicago, IL) with Widespread Panic
5 - Red Rocks Amphitheatre (Morrison, CO) with Widespread Panic

October / November dates - to be determined

Rock the Earth is a national 501(c) (3) public interest, not-for-profit environmental advocacy organization dedicated to protecting and defending America's natural resources. We act as advocates to ensure the existence of a sustainable and healthy environment for all and represent those individuals and communities whose environment whose natural surroundings are directly and adversely affected by others. Thanks to generosity and support of a network of music industry partners and the world wide environmental community, we are able to carry out grassroots organizing, education, and legal action to mobilize public support and empower social change.

Pee In The Shower Brazilian Environmental Water Conservation Ad

2009-08-05T18:24:00.000-07:00

Being eco-friendly and conserving water has taken an interesting twist recently in some countries. For example in Brazil they are urging people to pee while taking a shower. Yes, it's true. I will admit the idea is extreme even for me but you have to admit this is one environmental advertising campaign that is surely going to make a big splash.
Here is the translation for the Save Water environmental campaign.
To sum it up: If you pee, your invited.
(when you flush you waste up to 12 liters of drinkable water / 4380 liters in one year)
Pee in the bath! Help the Atlantic Forest.
Pee in the shower! We want everyone to do it!
Men! Women! Children! Brazilians! Or not! Nobles! Commoners! Musicians! Sports stars! People half-human, half-monster. Twilight creatures! Brazilian legends. Greek legends. Good people. Not so good people. Art geniuses. Science geniuses Circus performers. Lovers! People from other planets! Movie stars!

WWF Bankrupt Companies Commercial

2009-05-26T09:26:00.000-07:00

An interesting commercial for the WWF from Brazil titled "Bankrupt Companies". In the spot the WWF claims that in the environment, these companies will survive for many years, and some materials can take up to 1 million years to decompose. then go on to ask us to take care of our planet and join them.

Credits:
Title of Ad: Bankrupt Companies
Advertiser/Client: WWF Brasil
Date of 1st Appearance: March
Executive Creative Director: Sergio Valente, Julio Andery, Rodolfo Sampaio
Creative Director: Julio Andery, Rodolfo Sampaio
Copywriter: Arício Fortes, Rodolfo Sampaio
Art Director: Benjamin Yung Jr, Liliana Mafra
Photographer: Rodrigo Ribeiro
Art Buyer: Carolina Galastri
Account Supervisor: Ana Paula Grassmann
Advertiser's Supervisor: Heloisa Helena de Oliveira
Producer: Margarida Flores e Filmes

Rona The Art Of Recycling Billboard

2009-05-05T05:53:00.000-07:00

In Montreal Rona is highlighting the company's paint recuperation program, the billboard was placed directly under an Apple Nanochromatic placement and reads "We collect leftover paint."Client: Rona (paint recuperation program)
Agency: Bos, Montreal
Creative: Roger Gariepy, Hugo Leger, Simon Beaudry
Production: Trako Media

Chevy's Commitment To Green Technology

2009-04-22T12:21:00.000-07:00

GM Chevy brand is committed to green technologies as explained in this promo spot. The spot is narrated by Don Butler who is the Executive Director for truck marketing at Chevrolet. Butler goes on to share some of the new features in Chevy Trucks, such as the Tahoe Hybrid.

Wal-Mart Thanks From A Girl Commercial

2009-04-14T10:50:00.000-07:00

Nice campaign from Wal-Mart thanking their customers for doing their part for the environment. Now before all the anti Wal-Mart individuals start throwing insults at Wal-Mart for what they may or may not be doing for the environment; let's praise the fact they are doing some good here. I love the spot created by Anonymous Content for Wal-Mart titled "Thanks From A Girl".

The Brief:
Using cold-water laundry detergent or switching to CFL light bulbs may not seem like big ways of going green, but when 200 million Wal-Mart shoppers make those changes, the positive impacts on the environment can be huge. In the latest spot from Anonymous Content director Brett Morgen via The Martin Agency, Wal-Mart sends a thank you out to those doing their small part to make the world a greener place.

Morgen's exquisitely shot Thanks From A Girl finds a precocious youngster playing on a pristine shoreline. As she carves out a message in the sand, she thanks Wal-Mart customers the world over for doing their part to make the world a greener place for future generations. With it dedication to the environment and low prices, Wal-Mart has made going green more affordable than ever.
Credits for the Wal-Mart Thanks From A Girl spot go to:
Client: Wal-Mart
Spots Title: Thanks From a Girl
Air Date: April 2009, in-store only
Agency: The Martin Agency
SVP/CD: Joe Alexander
Sr. AD: Adam Stockton
Sr. Copywriter: Trent Patterson
EP: Brett Alexander
Producer: Shelley Eisner
AP: Katie Chirgotis
Prod Company: Anonymous Content
Director: Brett Morgen
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Richard Berman
Production Supervisor: Jessica Lee
Editorial: Rock Paper Scissors
Editor(s): Kirk Baxter, David Brodie
EP: Carol Lynn Weaver
Producer: Mike Goble
Music: Beacon Street Studios
Producer: Adrea Lavezzoli
Audio Post: Eleven Sound
Mixer: Jeff Payne

Orange Polar Bear Commercial

2009-04-06T19:45:00.000-07:00

This new commercial for Orange, the internet, land-line and media company surely starts out with an environmental cause it seems, with a bunch of eager, eco-types embarking upon some lofty mission to save the polar bears. And while they do end up doing some cute polar bears a good deed not to mention repairing the ice, the whole thing is a lame metaphor illustrating something far more mundane and pedestrian. In a world as environmentally conscious as it is I wonder if this commercial takes advantage of that, any thoughts?

Via AdGabber
Credits for the Orange commercial to follow.

Honda Let It Shine Ad Minus The Carbon Footprint

2009-03-26T13:57:00.000-07:00

While recently looking at some commercials for Hybrid vehicles I came across the new advert for Honda titled "Let It Shine" for their newest Hybrid vehicle "Insight".
Isn't a hybrid vehicle supposed to save energy and be kind to the environment, was my first thought when I watched the ad, I couldn't help but wonder how much gas was used to power all those cars in the commercial. You will be pleased to know that while the agency intended to film the commercial "live" using real cars flashing headlights, the were concerned about the carbon footprint and any potential negativity and decided I new approach was in order.After doing the work to see what was possible the ad agency and Honda decided to look at a more environmentally friendly alternative. The result, a mix of Houdini 3-D modeling software for the animation, a small number of Honda Insight vehicles for scale and a few hundred Insight headlights. The vehicles and headlights were spaced and wired together while a computer program created the two separate halves of the animations. These animation halves were then married together in post-production.
HONDA "Let It Shine" Credits:
Chris Brown: Head of Marketing
Ellie Tory: Marketing Communications Executive
Gemma Sible: European Brand Executive
Agency: Wieden + Kennedy Amsterdam
Creatives: Jeff Kling, Executive Creative Director
John Norman: Executive Creative Director
Sue Anderson: Creative Director
Zach Watkins: Copy Writer
Nacho Guijarro: Art Director/Animator
Craig Melchiano: Art Director
Production Team:
Corey Bartha, Head of Broadcast
Erik-Jan Verheijen, Agency Producer
Ross Plummer, Associate Agency Producer
Barrie Williams, Business Affairs
Account Service/Planning
Lee Newman, Managing Director
Jesse Gordon Long, Group Account Director
Gemma Requesens, Account Director
Frederic Point, Account Executive
Katie Dreke, Account Planner
Jenny Howard, Communications Planner
Production Company: Bouffant
Erik van Wyk, Director
Melina McDonald: Executive Producer
Chris Reed: Line Producer
Graham Hickson: Line Producer /Assistant Director
Tim Pike: Director of Photography
Tim Dunn: Light Design @ Gear House
Music by: Berend Dubbe and Gwen Thomas

Shell's Environmental Policies- Are They GreenWashing Us Again

2009-02-05T11:15:00.000-08:00

A new campaign designed by ad agency JWT, part of London-based WPP for Shell (Royal Dutch Shell). The new ad Shell released is once again causing the oil company’s critics to yell “greenwashing", not the first time they have been accused of exaggerating environmental policies now is it.

The environmental friendly advertising campaign focuses on Shell’s use of technology to harvest oil, the print ad causing the trouble for Shell features a diagram of a human brain full of alternative and renewable fuel energy sources. The critics claim, contrary to what the ad implies, Shell is taking steps backwards in terms of clean energy.

The Environmental Leader shared the following on their website:
A Greenpeace rep says that the company is trying to hide the fact that they’ve been pulling funding from renewable energy projects to extract oil from Canada’s tar sands. (The company recently said it would stop investing in Europe if utilities are forced to pay for emissions permits through auctions.)

Last August, Shell was reprimanded by UK’s Advertising Standards Authority for violating advertising rules when it claimed that the two oil projects in Canada and the U.S. involved sustainable forms of energy.

That wasn’t the first time Shell faced criticism over its “green” advertising. Last year, Friends of the Earth Europe filed simultaneous complaints to the national advertising standards authorities of Belgium, the Netherlands, and the UK about a Shell advertisement which Friends of the Earth says depicts the outline of an oil refinery emitting flowers rather than smoke and claims that it uses its “waste CO2 to grow flowers and [its] waste sulphur to make concrete.”

JWT says that the new greenwashing claims are unfair. Stef Tiratelli, JWT’s manager for Shell, says that the ASA doesn’t have much experience with green energy, and they’ve already made changes to their ads to comply with ASA standards.

According to the ASA’s Environmental Claims Survey 2008, 94 percent of ads with environmental claims were compliant with advertising codes.

In the U.S., the FTC has held three workshops to examine issues concerning the marketing of carbon offsets and renewable energy, green packaging, and green buildings and textiles.

With the FTC expected to update its “Green Guides” this year, the commission is likely to seek legal precedents by going after companies whose green claims have been under investigation.

Barack Obama Clean Coal Commercial Ad

2008-12-13T19:46:00.000-08:00

President Barack Obama own words and footage from his campaign rally speech in Lebanon, VA. were used in this commercial ad for Clean Coal. The TV spot created and paid for by the American Coalition for Clean Coal Electricity also known as America's Power; promotes Obamas dedication to clean coal technology and focused on four major points made in his speech.

Barack Obama Clean Coal Commercial Ad

Obamas key notes from the speech and how they were used in the Clean Coal commercial for America's Power.
Clean Coal, promoting energy independence: Clean coal technology is something that can make America energy independent.

Clean Coal, creating jobs: by the way we can create five million new jobs in clean energy technology.

Clean Coal, meeting the climate challenge: this is America, we figured out hot to put a man on the moon in ten years, you can't tell me we can't figure out how to burn coal that we mine right here in the United States of America and make it work.

Clean Coal: We can, We Will, Join Us.

Not Easy Trying To Be More Eco-Friendly Is It

2008-12-01T17:33:00.000-08:00

I just read a an article by Joe Castaldo, Castaldo wrote about P&G and how Proctor and Gamble are learning the hard way that it isn't easy trying to be more eco-friendly.

Marketing a green message is tough these days. Consumers are cynical and with watchdog groups like Enviromedia's Greenwashing Index are ever vigilant. Companies in North America now have to contend with guidelines for marketing environmental messages, more so in Canada with guidelines by the Competition Bureau and the Canadian Standards Authority. Greenest consumers are likely to be more suspicious about a company's claims, an even greater obstacle is that most people just don't care all that much - at least, not enough to shell out more money for a greener product. Proctor & Gambles own research shows that only 10% of North Americans consumers will accept such a trade-off for a higher price or performance decrease for an environmental benefit. Len Sauers, P&G's vice-president of global sustainability says "We're about making a meaningful difference in sustainability in terms of our products, so we target the mainstream consumer". As a result P&G's focus is on developing what Mr. Sauer's calls "sustainable innovation products", those that are better for the environment than their predecessors, but come in at the same price and quality. P&G plans to develop and market $20 billion worth of such products over the next 5 years. "The strategy of having environmentally friendly attributes without making a big fuss about it is actually a sensible one, because it doesn't illicit a negative response. It's very hard for something to be truly environmentally neautral, and people who are the most sensitive to environmental claims know that," says Eileen Fischer, a marketing professor at York University's Schulich School of Business in Toronto.

10 years ago the company launched a granular compacted laundry detergent with the same cleaning power but required only half the amount of powder, cutting down on packaging. The product bombed. According to P&G The product didn't work to the point that it had significant impact on their business. Lee Bansil, director of external relations for P&G Canada says consumers didn't quite understand the benefits, Bansil also added that "We all grow up in a society where we have the doctrine that bigger is better". P&G pulled the product from the shelf's and they were re-introduced this year after consulting with an expert advisory panel consisting of sustainability thought leaders. "We didn't make the product better before, this time around one of the big differences was the product was greatly improved. It wasn't just compacted; it was actually a better cleaning product. They also began a non-branded awareness campaign about the benefits of compacted detergent a year before relaunching it in North America. P&G still sells the regular granular version of its detergent, along with the traditional varities of Charmin and Bounty. "That's what the consumers tell us they want,' says Bansil, adding the company is looking at more opportunities to reduce its packaging .

Bottom line, P&G is not going to do anything to hurt it's bottom line. A slide in a company PowerPoint presentation on sustainability says it best: "When it comes to Sustainability, the consumer is boss."

National Geographic Channel "Think Again" Commercial

2008-11-17T17:47:00.000-08:00

The National Geographic Channel released the "Think Again" advertising campaign, a simple yet powerful message created by TBWA, Delhi India. The TV spot has National Geographic encouraging us to think. I love the message.

Do you ever wonder how the delicate balance of nature can be disrupted if we take just one piece of the puzzle out of the equation?
Agency: TBWA\DELHI, India
Creative Director: Mayur Hola
Art Directors: Shakoon Khosla, Puneet Sabharwal
Copywriter: Mayur Hola
Production: Hornet Inc, New York
Director: Santa Maria
Executive Producer: Michael Feder
Producer: Hana Shimizu
Music: Adelphoi Music UK

Dupont Open Science Commercial

2008-11-05T17:36:00.000-08:00

Environmental awareness and Dupont. The Miracles of Science. What is open science, it's minds working together to do amazing things. Dupont goes on to claim with open science they can rebuild cities and make them more sustainable, it brings solar power to remote villages,it makes things lighter which saves fuel, feed a growing planet; science that is open, opens up possibilities everywhere.

Open Science by Dupont is the latest from Ogilvy New York for DuPont and is directed by Stink's Gaelle Denis with visual effects by MassMarket. The spot was created using miniatures, live action and CG.
DuPont "Open Science"
Agency: Ogilvy, New York
Worldwide Creative Director: David Fowler
Creative Director: Jim Nolan
Art Director: Kanad Banerjee
Copywriter: Michael Demos
Executive Producer: Lee Weiss
Senior Producer: Be Garrett
Production Company: Stink

Power and the Environment Together At Last

2008-10-18T11:23:00.000-07:00

Our Great Advertising site just posted a new commercial for the new 2009 Volkswagen TDI Clean Diesel. VW is proud of the fact that they have combined the power and the environment and at last put them together.

TDI Clean Diesel by Volkswagen. Via: Great Advertising

ABC Banned Al Gore RePower America Commercial

2008-10-10T21:46:00.000-07:00

It is a shame when powerful and truthful public awareness advertising campaigns are blocked from being aired on television.
This is the "RePower America" commercial from Al Gore's We campaign that was supposed to air on ABC during 20/20. ABC defended its move not to air the spot on "20/20," citing its policy on controversial issue advertising. "All of our advertising is reviewed on a case-by-case basis, and the context of this particular ad was determined not to be acceptable,".
Funny thing though, the "Repower America" ad has been running since Sept. 26 on other networks and cable news channels, including CBS, CNN, MSNBC and Fox News, according to Al Gore's group, the Alliance for Climate Change.

Big oil companies spend hundreds of millions of dollars to block clean green energy, their money has managed to scare ABC enough to not run this commercial.

The solution to our climate crisis seems simple.
Repower America with wind and solar. End our dependence on foreign oil. A stronger economy.
So why are we still stuck with dirty and expensive energy?
Because big oil spends hundreds of millions of dollars to block clean energy.
Lobbyists, ads, even scandals.
All to increase their profits, while America suffers.
Breaking big oil's lock on our government ...
Now that's change.
We're the American people and we approve this message.

S.C. Johnson Challenges Clorox "Green Works"

2008-10-09T17:40:00.000-07:00

Recent report by the National Advertising Division of the BBB went after Clorox for its "Green Works" product line, below is the official ruling.

NAD (National Advertising Division of the Better Business Bureaus) EXAMINES CLAIMS FOR CLOROX "GREEN WORKS".

NAD found that Clorox can support certain claims for "Green Works" product line, but they also recommended that the advertiser modify and discontinue certain claims.

Bureaus recommended that The Clorox Company discontinue or modify certain advertising
claims for their "Green Works" product line to better communicate product performance and that the products are not disinfectants.
Print advertising, product labels, website advertising, displays, in-store coupons and television
advertising claims made by Clorox for Green Works household cleaning products, were challenged by S.C. Johnson & Son, Inc., a manufacturer of the Fantastik line of competing cleaners.
The challenged claims included the following:
• "Green Works cleaning products work just as well as traditional cleaners…"
• "Green Works All-Purpose Cleaner cuts through this greasy mess as well as the leading spray
cleaner… "
• Green Works cleaning products "work as well as conventional cleaners…"The Green Works line consists of five different cleaning products, each of which competes in a
different sub-category of household products: the all-purpose cleaners, general bathroom cleaners, toilet bowl cleaners, dilutable cleaners and glass and surface cleaners. According to the advertiser, the Green Works line has been formulated to be environmentally friendly without sacrificing the cleansing efficacy of traditional cleaners.
NAD, the advertising industry’s self-regulatory forum, determined that based on the testing it
submitted, Clorox provided a reasonable basis for claiming that its Green Works line of products is comparable to traditional cleaning products when it comes to removal of most soils for which the products are intended.
However, NAD found that the broad and unqualified parity claim that Green Works "works as well" (or “cleans as well”) as traditional cleaners could not be supported because Green Works does not perform as well as all cleaners on the toughest grease and does not kill germs as many traditional cleaners do.
NAD recommended that the claim be discontinued or modified to convey the more qualified message that it removes most soils or cleans most soils as well as traditional cleaners.
NAD also recommended that the advertiser modify or discontinue the side-by-side grease
demonstration featured in challenged television advertising to avoid conveying the message that
Green Works performs as well as leading competitors on tough grease soils.
Clorox, in its advertiser’s statement, said the company “strongly disagrees with NAD's finding” that the claim that "Green Works works/cleans as well as traditional cleaners" conveys an implied message that Green Works All Purpose Cleaner disinfects.
Interesting don't you think...

Nuclear Power It's Just Too Risky by "Friends of the Earth"

2008-10-06T15:10:00.000-07:00

First the US Government bails out the banks, now all of Wall Street costing US tax payers over 1 trillion dollars. Why would tax payers risk billions of dollars to build Nuclear Power Plants? The default rate is over 50%, with cheaper, safer alternatives why is Congress even considering a bailout of nuclear power? Because the Nuclear lobby has given millions to Politicians. Nuclear Power...It's just too risky.
A new ad from Friends of the Earth accuses nuclear industry lobbyists of seeking a “preemptive bailout” from Congress in the form of risky, taxpayer-backed loan guarantees from Congress.
This powerful message was brought to us by "Friends of the Earth". Help them spread this message.

Support Friends of the Earth and help them spread this message.

2009 Chevy Silverado Hybrid Blue Sky Commercial

2008-10-02T15:44:00.000-07:00

Chevy and their popular truck brand Silverado have gone Hybrid. I don't know much about about the effect a hybrid pick up truck really is compared to its gas guzzling counterpart on the environment, but what really got my attention in this commercial for the Hybrid Silverado was how they turned the tables on using green in this advertising.
Actually it is very clever of Chevy and the advertising firm to go with the blue wash on the sky, and stay clear of being accused of over using the "green" in advertising.

Silverado commercial credits:
Advertiser: Chevrolet
Brand: Chevy Silverado Hybrid
Agency: Spotlab Los Angeles
Art Director: Jim Ward
Copywriter: Mark Tripp
Producer: Piper Moretti
Director: Michael Moretti
Production Company: Blue Magic Films

MTV Switch Commercial "Green"

2008-09-24T03:49:00.000-07:00

MTV Switch Green Commercial. We all have heard of GreenWashing and what it means, MTV Switch and 180 Amsterdam created this brilliant green awareness commercial, the lyrics are great, "You don't have to be Green to be Green".

Advertising Agency: 180 Amsterdam, The Netherlands
Creative Director: Sean Thompson
Creatives: Rosita Rawnsley-Mason, Stacey Lee, Hal Kirkland
Agency Producer: Sandra Durham
Account Director: Kyle Marquis
Business Affairs: Neeza Adenan
Production Company: Rokkit
Director: Michael Reissinger
Executive Producer: Luke Jacobs
Animation Companies: Deli Pictures / PepperMelon
Motion Graphics: Robert Rhee
Visual Effects: Christoph Zaplethal
Character Animation: Juan Molinet, Leandro Feuz
Post Production Company: Glassworks Amsterdam
Producer: Charlotte Williams
Sound Recording Studio: Kaiser Sound
Sound Mixer: Laurence Horne
Music Company: Sizzer Amsterdam
Composers: Lentink/Billinger & Marsman
Music Supervisor: Sander van Maarschalkerweerd
Vocals: Bertolf Lentink
Lyrics: 180 Amsterdam, Hal Hirkland, Stacey Lee, Rosita Rawnsley

Global Warming Awareness Commercial "Quercus" Powerful Message

2008-09-22T15:47:00.000-07:00

Quercus, Total Global Warming Awareness advertising commercial campaign. This brilliantly powerful commercial is one of the best messages to really touch me. Quercus gives us this message "If You Give Up, They Give Up", "Stop Global Warming" really makes you stop and think.

"Quercus Commercial - Stop Global Warming"

Commercial Credits Go To:
Client: Quercus
Agency: McCann Portugal
CD/Art Director: Diogo Anahory
CD/Copywriter: Jose Bomtempo
Production Company: Seagulls Fly Brazil
Director: Flaviomac

The Willie Run 08 - New York To LA on One Tank Of Fuel?

2008-09-20T13:06:00.000-07:00

The Willie Run 08, Nik Bristow and Brian Pierce plan to drive from New York to Los Angeles on ONE tank of BioDiesel using a diesel Volkswagen Jetta. Good luck guys!! I will be cheering for you.Image: screen shot from willierun.com

via: www.willierun.com
Following the route of the famous Cannonball Run of the 1970s (made even more famous by the movie in 1981), a pair of advertising copywriters will attempt to go from the East Coast to the West Coast… entirely non-stop and entirely on biodiesel.

This press release from the Willie Run ‘08 web site has more information:
Scheduled for departure from Midtown Manhattan on September 22, Nik Bristow and Brian Pierce from Atlanta’s Fitzgerald & CO will embark on "Willie Run ‘08", the first-ever non-stop, cross-country trek powered entirely by Willie Nelson’s own BioWillie® biodiesel. The two-man team will follow the route of the infamous Cannonball Run and arrive less than 40 hours later in Los Angeles on September 24. They won’t stop for fuel. They won’t stop to go to the bathroom. In fact, excluding driver changes, they won’t stop for anything for almost 3000 miles.

Their vehicle of choice? The “Willie One,” a diesel Volkswagen Jetta with an additional 60 gallons of fuel capacity that, along with the diesel car’s superior fuel economy of approximately 45-50 mpg, will allow it to travel coast-to-coast without a single fuel stop.

Bristow and Pierce have been biodiesel supporters for years and are ardent fans of Willie Nelson. After discovering the BioWillie® brand and linking those two passions, they began developing a relationship with BioWillie® and creating print ads and other marketing concepts on a pro bono basis.

“We’d been working on the BioWillie brand for a while and we were doing some pretty cool stuff. But it occurred to us that we were working with Willie Nelson, the original outlaw of the music industry, so we needed to be doing something outlaw. So we came up with Willie Run ’08,” said Pierce.

There are plenty of questions that come to mind, especially “what about going to the bathroom?” Well, you can find out the answer to that and more in some pretty hilarious videos the guys have posted on their web site: www.willierun.com.

The Blue Water Project by RBC Commercial Awareness Campaign

2008-09-05T10:10:00.000-07:00

The RBC Blue Water Project, Helping to Create A Blue Water Future.

No matter what our opinions are about corporations and the effect that big business has had on our environment, I believe we must celebrate those companies that are trying to do something to reverse and protect our resources. RBC created the Blue Water Project, their newest public awareness campiagn created by the advertising agency BBDO in Toronto is a perfect example of big business doing some good. Has a large financial institute contributed negatively to the environment...not at all and we must celebrate the good they are doing.

Water, lets protect it together, the RBC Blue Water Project is a good thing.

Quoted from the commercial "Think of all the water in the world...oceans, rivers, lakes. It may seem like a lot but only a small fraction is fresh water, and theres only so much to go around, which is why it is so important to protect it. We created the RBC Blue Water Project as our way to help safe guard water. The worlds precious resource. Water, let's potect it".

Commercial Credits

Agency: BBDO, Toronto
Producer: Megan Flett
Director: Linda Carte
Copywriter: Rachel Abrams
Production Company: The Ebeling Group
Director: Convert
Creative Director: Rich Scurry
Executive Producer: Mick Ebeling
Producer: Amy Fahl
Animation: Karolina Sobecka, Joshua Harvey, Rich Scurry
Design: Jon Klassen, Rich Scurry
Illustration: Jon Klassen