Green Advertising

The Republic of Everyone Awarded 2011 Green Marketing Award

2011-10-24T10:55:00.000-07:00

The Republic of Everyone (ROE), a sustainability and environment focused agency in Sydney, was presented the Green Marketing Award 2011 for work on the Garage Sale Trail, at the annual Australian Marketing Institute of Awards for Marketing Excellence. The Garage Sale Trail is a collaborative project bringing together people from the not-for-profit, business, government, art & culture, community, music and sports sectors to support the activation of thousands of garage sales all around Australia, on the one day. The campaign started in Sydney’s creative beach suburb Bondi in May 2010, associated with Sizzle Community Festival. The Garage Sale Trail went nationwide in April 2011 with 80,000 participants and a total of 3,500 households.

Engagement of the Australian public was through a website, garagesaletrail.com.au, television commercials, online videos, t-shirts, postcards, balloons, stickers and signage. 25 councils participated in 2011 as did over 30 ambassadors including Tracey Spicer, Wallabies Player Rocky Elsom and Annalise Braakenseik and a range of commercial partners including Stocklands, LJ Hooker and charity partner Keep Australia Beautiful and Vodafone who created their own app for the day. The Garage Sale Trail will be back in 2012 introducing a range of new and innovative strategies in the endeavor to connect community, encourage sustainability and have fun.

Inherently the project encourages an innovative solution to re-engaging with community as well as sustainability, and is closely aligned with the emerging trend of collaborative consumption, an economic model based on sharing, swapping and lending enabled by new technologies and peer communities, made famous by social entrepreneur Rachel Botsman, an avid supporter of the project.

Credits:
The Garage Sale Trail campaign was developed at Republic of Everyone, Sydney. In 2011 New Romantic managed communications and ambassador activation. Community and social media management was by Goody Two Shoes.

Filming of the television commercials was produced at Notice Corp, Sydney, by director/copywriter Eran Thomson. Sound was produced at Sound Reservoir.

Article via: The Inspiration Room

WWF The Circle of Life Print Ad

2011-10-20T13:51:00.000-07:00

A new print ad for the World Wildlife Foundation (WWF)entitled "The Circle of Life."

Credits:
Advertising Agency: Grey Group, Singapore
Chief Creative Officer: Ali Shabaz
Art Directors: Alex Tan, Ang Sheng Jin
Production Manager: Bobby Koh
Copywriter: Joseph Cheong
Photographer: Kin Yee / Teo Studio
Retoucher: Felix Wang
Props Maker: Kin Yee

The Wind Energy Training Program at Redstone College

2011-06-30T15:38:00.000-07:00

Looking to generate a career in an exciting and up-and-coming industry?
With the U.S. on course to draw as much as 20 percent of its total electricity from wind power by 2030, this in-demand green industry needs wind turbine technicians to troubleshoot, operate and maintain its towering, propeller-driven turbines. According to the American Wind Energy Association (AWEA), the U.S. wind industry currently employs about 50,000 domestic workers. AWEA estimates that if the U. S. Department of Energy realizes its goal of “20 percent wind energy by 2030,” the industry would support 500,000 jobs across varied wind technology fields.
A degree program in Wind Energy Technology will allow you to:
• learn in a simulated work environment with an actual wind turbine
• master the skills to install, test, service and repair wind turbine components
• become proficient in the use of test equipment and technical manuals
• practice safe tower climbing and descent skills
• learn troubleshooting techniques
Course content ranges from the basic foundations of electronics to digital circuits, and includes a review of the history and development of large wind turbines. Under the guidance of wind energy professionals this program offers students the opportunity to take courses such as:
• Digital Electronics
• Wind Turbine Structure
• Wind Turbine Systems and Components I and II
• Wind Turbine Design
• Wind Turbine Inspection and Troubleshooting
Consider an associate degree in wind energy training program from Redstone College. Check out Redstone College on the web or call 877-801-1025 for more information. In just 15 months, you could start a career working on and in mammoth wind turbine towers!

A Message from Tony Hayward of BP TV Ad Promises To Make It Right

2010-06-05T08:17:00.000-07:00

According to CNN, BP has now broken a TV spot in its ongoing effort to maintain some sort of control over its brand image. You can check it out below or, if someone disables embedding, watch the spot at this link. Like the print ads that have been running, this ad also promises to make things right. BP is walking a tightrope with its messaging -- it needs to communicate something, but doesn't want to be seen as being overly focused on its brand when it should be cleaning up the Gulf.

BP's lead creative agency, Ogilvy & Mather, did not create the print ads, and it's unclear at this time whether it had any involvement with this bit of advertising. Robert Wine, a spokesman for BP, said several agencies are working with BP on the campaign but would not specify which created the TV spot. "This will run for a while, it's part of a campaign that will run for a while as we try and reassure the people most directly affected and then the wider American public of our responsibilities and capability here in the Gulf."

He didn't know where the spot was running other than to say that it was only airing in the U.S. and that it started airing today as did radio and online spots. "This is the second stage of the campaign. The first was informational ads along the Gulf Coast that had more to do with how to make contact with us and launch compensation claims. This is the next step in addressing the broader issues and the wider audience on the overall progress of our response."

Article via: Adage.com by Ken Wheaton and Michael Bush

Greenpeace Energy The Deathzone Ad Campaign

2010-01-03T08:00:00.000-08:00

The newest commercial campaign by GreenPeace titled "The DeathZone". The campaign also includes a series of Billboards and a Balloon release event by GreenPeace.
Credits:
Advertising Agency: Miami Ad School Europe
Art Director: Zoe Sys Vogelius
Copywriters: Duncan Munge, Amadeus Henhapl

Tetra Pak Raw Materials Environmental Ad

2009-12-03T07:18:00.000-08:00

Lovingly hand-crafted sets merge flawlessly with lifelike CG in Tetra Pak's latest spot, directed by Bent Image Lab's Rob Shaw in collaboration with the Philipp und Keuntje agency of Hamburg. The playful :30 animation showcases Bent's ability to handle challenging projects with multiple angles - in this case developing an approachable spokes-character to deliver a serious environmental message and designing detailed, super-productive landscapes to create a humorous overtone.

Raw Materials stars Bob, goodhearted CG rabbit and expert on renewable resources. He discusses the benefits of Tetra Pak's use of paper over plastic in its innovative food packaging as he travels through three landscapes. During his journey, Bob compares paper's sustainable source (trees) to the merits of grain and wool. He earnestly seeks to communicate the virtues of well-managed resources but has to contend his extremely abundant environment, which seems to have a mind of its own.The Character

In order to find just the right person for the job, the Bent team undertook an in-depth creation process to discover how Bob ticks. They began by writing a history including the rabbit's appearance, background, age, personality quirks, and interests. The result was personable rabbit character inspired by Bob Newhart's "everyman vulnerability" with a dash of Kermit the Frog.

From there, the team drew sketches, which were the basis for the detailed CG model of the character. Bent then built, animated and composited the model it into the spot.
The Landscape

"If our spokesman is your solid, educated straight man, then the environment is his loony, vibrant, comic partner," said Shaw. "Philipp und Keuntje's script was brilliant. It called for more than just repeating that renewable resources are good for the environment. They wanted to let the landscape demonstrate that properly managed resources can create so much abundance it's almost funny."

In the opening scene, Bob praises grain's renewable nature as the entire wheat field around him is harvested by an invisible force and launched skyward. The wheat returns to earth as a shower of bread, burying the jolly rabbit, and grows back before Bob can recover. To achieve the fluid performance of the magic wheat field, Bent designed a 3D particle system made up of tens of thousands of digital reproductions of paper-art wheat stalks which were composited into a handmade set of rolling hills.

The spot then shifts to a bucolic meadow, another practical set, where the wool literally leaps off of a CG sheep in the background before reappearing and weaving itself into a sweater on the ebullient Bob. As he speaks, a fresh coat of wool grows on the embarrassed grazer.

The final scene finds Bob amidst a vast, hand-crafted forest as stop-motion animated trees are sucked into the ground and reappear as Tetra Pak products. In order to create this lush setting, the Bent team created a 25-foot-deep practical set which included clay mushrooms, 14 types of fabric for ground cover and more than 200 model trees. The CG spokes-rabbit seamlessly interacts with these practical surroundings, explaining the company's commitment to paper packaging while he dodges the new trees sprouting up rapidly around him.
Spot Title: "Raw Materials"
Airdate: July 2009
Client: Tetra Pak GmbH & Co. KG

Advertising Agency: Philipp und Keuntje GmbH // Hamburg, Germany
Creative Director: Diether Kerner
Producer: Axel Leyck

Production Company: Bent Image Lab // Portland, OR
Director: Rob Shaw
Executive Producer: Ray Di Carlo
Senior Producer: Tsui Ling Toomer
Producer: Kara Place
Coordinator: Ryan Shanholtzer
Director of Photography: Bryce Fortner
Gaffer: Arron Burr
Stage: Jim Birkett
Art Director: Solomon Burbridge
Set Designer: Curt Enderle
Art Department: Greg Fosmire, Mary Blankenburg, Jen Prokopowicz, Kimi Kaplowitz, Evan Stewart, Marty Easterday, Daniel Miller, Kate Fenker, Brett Superstar, Jayme Hansen, Christina Owen, Justin Warner, Sarah Hoopes, Brandy Cochrane
Storyboard Artist: Steve Hess, Monique Ligons
Character Design: Brett Superstar
Principal Animators: Max Perleman, Eric Urban
Additional Animators: Dennis Rivera, Melik Malkasian
CG Technical Director: Fred Ruff
CG Crew: Eric Durante, Steph Kaufman, Galen Beals
Composite Artists (After Effects): Orland Nutt, Eric Gorski, Brian Kinkley
2D Artists: Dave Manuel, Traci Cook

Additional Production: Annex Films // London, England
Producer: Gerald Berman

Editorial Company: Bent Image Lab // Portland, OR
Editorial Supervisor: JD Dawson

Plane Stupid Falling Polar Bear Advert

2009-11-24T16:27:00.000-08:00

Plane Stupid makes use of Polar Bears to bring attention to the impact that they believe the aviation industry short haul flights are having on the environment.Your flight has an impact. Plane Stupid’s new cinema ad, written and commissioned by creative agency Mother and made by production company Rattling Stick. Director Daniel Kleinman. www.planestupid.com
We wanted to confront people with the impact that short-haul flights have on the climate. We used Polar Bears because they’re a well understood symbol of the effect that climate change is having on the natural world.
Advertising Agency: Mother, London, United Kingdom
Production company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Adam Spivey @ The Quarry
Post-production: MPC
Sound Design and Audio Post Production: Anthony Moore @ Factory
Cinema Mix: Anthony Moore @ Factory & Andy Humphreys@ 750mph
Humphreys@750mph
Exposure: Cinema, Online

Hellmann’s Real Food Movement | Eat local Canadian Ad Campaign

2009-10-03T20:51:00.000-07:00

In Canada, Hellmann's is drawing attention to the fact Canadians import far too much fruit and vegetables. With this promotional ad campaign created by Ogilvy, Toronto, the staggering statistics speak for themselves. Hellmann’s: Eat local encourages us to visit their site at EatRealEatLocal.ca.
To date over 155,000 people have taken action by joining the Hellmann's "Real Food Movement".
Advertising Agency: Ogilvy, Toronto, Canada
Chief Creative Officer: Nancy Vonk
Associate Creative Director/AD: Ivan Pols
Copywriter: Siobhan Dempsey
Agency Producer: Brenda Surminski
Director Live Action: Steve Gordon
Director Animation & VFX: Crush
Production Companies: Sons and Daughters, Toronto & Crush, Toronto
Executive Producers: Dan Ford, Sons and Daughters, Jo-ann Cook, Crush
Producers: Kate Dale, Sons and Daughters, Stephanie Pennington, Crush
Creative Directors (Crush): Gary Thomas, Stefan Woronko
Art Director (Crush): Yoho Hang Yue
Animation/CG Supervisor (Crush): Aylwin Fernando
Editor: Kim Knight, Crush Cuts
Music: Pirate, Toronto
Interactive: Dashboard, Toronto

WWF-Canada Launches Localicious | Appetite For Change

2009-09-28T13:07:00.000-07:00

Have an Appetite for Change? WWF-Canada Launches Localicious, promoting local and sustainable food.

(Toronto, September 28, 2009) – Do your carrots have more mileage than your suitcase? The average food product travels about 2,000 km before it reaches your plate. Along the way it burns up energy – creating greenhouse gas emissions that cause climate change – as it’s packaged, shipped and stored. WWF-Canada is launching a new program, Localicious, to encourage Canadians to buy local and sustainable food to help reduce their individual footprint on the planet.

Localicious will help Canadians make a difference whether dining out or at home. From October 2-18, 54 participating restaurants across the country will feature special menus that showcase the freshest, local and sustainable foods. Partial proceeds from each meal will be donated to WWF-Canada’s conservation work. A full list of restaurants and menus can be found at www.wwf.ca.

To help make a difference at home, WWF has created Sustainable Food Buying Guides for regions across the country. The Guides are free and available at www.wwf.ca, along with tips and seasonal recipes from leading chefs such as Jamie Kennedy. Online visitors can also win prizes, including cookbooks, grocery gift cards or a special, local meal prepared by a personal chef at your home.

“Localicious is about eating locally for global change,” says Gerald Butts, President and CEO, WWF-Canada. “We want to help consumers become more conscious of the impact their food choices have. Consider that imported strawberries typically travel about 4,800 km before they reach your fridge. A split seconds’ decision in the grocery store can have a significant impact on the planet.”

Localicious is part of a series of targeted campaigns WWF-Canada will be running in an effort to help Canadians reduce their individual footprint. The goal is to demonstrate how simple lifestyle changes, when taken together, add up to make a big difference.

For more information on what local and sustainable food is visit www.wwf.ca/localicious

Peta Save The Whales and Go Vegetarian BillBoard

2009-08-19T19:02:00.000-07:00

The newest PETA billboard campaign that was just put up in Jacksonville, Florida goes all out and tells people who are struggling to lose weight to "save the whales, lose the blubber and go Vegetarian". Needless to say there is an uproar!"Trying to hide your thunder thighs and balloon belly is no day at the beach," says PETA Executive Vice President Tracy Reiman. "PETA has a free 'Vegetarian Starter Kit' for people who want to lose pounds while eating as much as they like.

Allman Brothers Rock The Earth and Recycle Mobile Phones

2009-08-18T18:23:00.000-07:00

The Allman Brothers Band team up with Rock The Earth and ask us to recycle our old mobile phones. The official press release and Allman Brothers tour dates below.
ROCK THE EARTH AND THE ALLMAN BROTHERS BAND PARTNER TO RECYCLE MOBILE PHONES ACROSS BAND'S 40TH ANNIVERSARY NORTH AMERICAN TOUR

(Denver, CO; August 17, 2009) Environmental advocacy organization Rock the Earth, announced today that they have partnered with the Allman Brothers Band and Widespread Panic in calling on all attendees of the bands co-headlining North American Tour, to bring their old, unwanted mobile phones (and chargers, adapters, etc) to the Rock the Earth booth at the Allman Brothers Band / Widespread Panic upcoming August - September US tour stops.

In partnership with Musictoday, Collective Good and Gibson, all attendees who bring a phone to the Rock the Earth booth for redemption will receive a 20% off a future Musictoday purchase, and be entered into a nightly drawing for an Instant Live soundboard recording of the band's performance; and the tour prize of a Gibson guitar; Plus gain entry into the national mobile phone recycling campaign Grand Prize of the "Party Like A Rock Star" experience - Winner plus 12 friends wins use of the Gibson Tour Bus for a one night concert excursion.

Allman Brothers Band guitarist Derek Trucks commented "We're very happy to align with Rock the Earth in this effort to keep mobile phones out of landfill, and just like everyone else, we too have been looking for the right place to recycle our old phones. In fact, I plan on bringing my five old phones to the Rock the Earth booth and I encourage everyone else to do the same".

Did you know that one (1) mobile phone has enough super toxic heavy metals to contaminate 40,000 gallons of drinking water? Or, that one (1) billion new mobile phones were issued last year in the US alone, yet less than 1% ever get recycled?

For those people looking to recycle an old phone but who are unable to attend any of these shows, they can still do so by simply going to: www.collectivegood.com/rocktheearth to utilize the online entry form and free shipping. All participants will receive the 20% off Musictoday discount and gain entry into the Grand Prize sweepstakes drawing,

So, what are you waiting for? The more phones recycled - the less toxic chemicals threatening America's most precious natural resource - our drinking water supply!! And, the greater your chances of winning!

Please visit www.RockTheEarth.org for more information or stop by our booth at the following Allman Brothers Band / Widespread Panic tour dates :
August

18 - Saratoga Performing Arts Center (Saratoga, NY) with Doobie Brothers
19 - PNC Arts Center (Holmdel, NJ) with Doobie Brothers
21 - Susquehanna Bank Center (Camden, NJ) with Widespread Panic
22 - CMAC - Performing Arts Center (Canandaigua, NY) with Widespread Panic
24 - Meadowbrook U.S. Cellular Pavilion (Gilford, NH) with Widespread Panic
26 - Bethel Woods Center for the Arts (Bethel, NY) with Widespread Panic
27 - Jones Beach Theater (Wantagh, NY) with Widespread Panic
29 - Comcast Center (Mansfield, MA) with Widespread Panic
30 - Meadows Music Theatre (Hartford, CT) with Widespread Panic

September

1 - Charter One Pavilion (Chicago, IL) with Widespread Panic
2 - Charter One Pavilion (Chicago, IL) with Widespread Panic
5 - Red Rocks Amphitheatre (Morrison, CO) with Widespread Panic

October / November dates - to be determined

Rock the Earth is a national 501(c) (3) public interest, not-for-profit environmental advocacy organization dedicated to protecting and defending America's natural resources. We act as advocates to ensure the existence of a sustainable and healthy environment for all and represent those individuals and communities whose environment whose natural surroundings are directly and adversely affected by others. Thanks to generosity and support of a network of music industry partners and the world wide environmental community, we are able to carry out grassroots organizing, education, and legal action to mobilize public support and empower social change.

Pee In The Shower Brazilian Environmental Water Conservation Ad

2009-08-05T18:24:00.000-07:00

Being eco-friendly and conserving water has taken an interesting twist recently in some countries. For example in Brazil they are urging people to pee while taking a shower. Yes, it's true. I will admit the idea is extreme even for me but you have to admit this is one environmental advertising campaign that is surely going to make a big splash.
Here is the translation for the Save Water environmental campaign.
To sum it up: If you pee, your invited.
(when you flush you waste up to 12 liters of drinkable water / 4380 liters in one year)
Pee in the bath! Help the Atlantic Forest.
Pee in the shower! We want everyone to do it!
Men! Women! Children! Brazilians! Or not! Nobles! Commoners! Musicians! Sports stars! People half-human, half-monster. Twilight creatures! Brazilian legends. Greek legends. Good people. Not so good people. Art geniuses. Science geniuses Circus performers. Lovers! People from other planets! Movie stars!

WWF Bankrupt Companies Commercial

2009-05-26T09:26:00.000-07:00

An interesting commercial for the WWF from Brazil titled "Bankrupt Companies". In the spot the WWF claims that in the environment, these companies will survive for many years, and some materials can take up to 1 million years to decompose. then go on to ask us to take care of our planet and join them.

Credits:
Title of Ad: Bankrupt Companies
Advertiser/Client: WWF Brasil
Date of 1st Appearance: March
Executive Creative Director: Sergio Valente, Julio Andery, Rodolfo Sampaio
Creative Director: Julio Andery, Rodolfo Sampaio
Copywriter: Arício Fortes, Rodolfo Sampaio
Art Director: Benjamin Yung Jr, Liliana Mafra
Photographer: Rodrigo Ribeiro
Art Buyer: Carolina Galastri
Account Supervisor: Ana Paula Grassmann
Advertiser's Supervisor: Heloisa Helena de Oliveira
Producer: Margarida Flores e Filmes

Rona The Art Of Recycling Billboard

2009-05-05T05:53:00.000-07:00

In Montreal Rona is highlighting the company's paint recuperation program, the billboard was placed directly under an Apple Nanochromatic placement and reads "We collect leftover paint."Client: Rona (paint recuperation program)
Agency: Bos, Montreal
Creative: Roger Gariepy, Hugo Leger, Simon Beaudry
Production: Trako Media

Chevy's Commitment To Green Technology

2009-04-22T12:21:00.000-07:00

GM Chevy brand is committed to green technologies as explained in this promo spot. The spot is narrated by Don Butler who is the Executive Director for truck marketing at Chevrolet. Butler goes on to share some of the new features in Chevy Trucks, such as the Tahoe Hybrid.

Wal-Mart Thanks From A Girl Commercial

2009-04-14T10:50:00.000-07:00

Nice campaign from Wal-Mart thanking their customers for doing their part for the environment. Now before all the anti Wal-Mart individuals start throwing insults at Wal-Mart for what they may or may not be doing for the environment; let's praise the fact they are doing some good here. I love the spot created by Anonymous Content for Wal-Mart titled "Thanks From A Girl".

The Brief:
Using cold-water laundry detergent or switching to CFL light bulbs may not seem like big ways of going green, but when 200 million Wal-Mart shoppers make those changes, the positive impacts on the environment can be huge. In the latest spot from Anonymous Content director Brett Morgen via The Martin Agency, Wal-Mart sends a thank you out to those doing their small part to make the world a greener place.

Morgen's exquisitely shot Thanks From A Girl finds a precocious youngster playing on a pristine shoreline. As she carves out a message in the sand, she thanks Wal-Mart customers the world over for doing their part to make the world a greener place for future generations. With it dedication to the environment and low prices, Wal-Mart has made going green more affordable than ever.
Credits for the Wal-Mart Thanks From A Girl spot go to:
Client: Wal-Mart
Spots Title: Thanks From a Girl
Air Date: April 2009, in-store only
Agency: The Martin Agency
SVP/CD: Joe Alexander
Sr. AD: Adam Stockton
Sr. Copywriter: Trent Patterson
EP: Brett Alexander
Producer: Shelley Eisner
AP: Katie Chirgotis
Prod Company: Anonymous Content
Director: Brett Morgen
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Richard Berman
Production Supervisor: Jessica Lee
Editorial: Rock Paper Scissors
Editor(s): Kirk Baxter, David Brodie
EP: Carol Lynn Weaver
Producer: Mike Goble
Music: Beacon Street Studios
Producer: Adrea Lavezzoli
Audio Post: Eleven Sound
Mixer: Jeff Payne

Orange Polar Bear Commercial

2009-04-06T19:45:00.000-07:00

This new commercial for Orange, the internet, land-line and media company surely starts out with an environmental cause it seems, with a bunch of eager, eco-types embarking upon some lofty mission to save the polar bears. And while they do end up doing some cute polar bears a good deed not to mention repairing the ice, the whole thing is a lame metaphor illustrating something far more mundane and pedestrian. In a world as environmentally conscious as it is I wonder if this commercial takes advantage of that, any thoughts?

Via AdGabber
Credits for the Orange commercial to follow.

Honda Let It Shine Ad Minus The Carbon Footprint

2009-03-26T13:57:00.000-07:00

While recently looking at some commercials for Hybrid vehicles I came across the new advert for Honda titled "Let It Shine" for their newest Hybrid vehicle "Insight".
Isn't a hybrid vehicle supposed to save energy and be kind to the environment, was my first thought when I watched the ad, I couldn't help but wonder how much gas was used to power all those cars in the commercial. You will be pleased to know that while the agency intended to film the commercial "live" using real cars flashing headlights, the were concerned about the carbon footprint and any potential negativity and decided I new approach was in order.After doing the work to see what was possible the ad agency and Honda decided to look at a more environmentally friendly alternative. The result, a mix of Houdini 3-D modeling software for the animation, a small number of Honda Insight vehicles for scale and a few hundred Insight headlights. The vehicles and headlights were spaced and wired together while a computer program created the two separate halves of the animations. These animation halves were then married together in post-production.
HONDA "Let It Shine" Credits:
Chris Brown: Head of Marketing
Ellie Tory: Marketing Communications Executive
Gemma Sible: European Brand Executive
Agency: Wieden + Kennedy Amsterdam
Creatives: Jeff Kling, Executive Creative Director
John Norman: Executive Creative Director
Sue Anderson: Creative Director
Zach Watkins: Copy Writer
Nacho Guijarro: Art Director/Animator
Craig Melchiano: Art Director
Production Team:
Corey Bartha, Head of Broadcast
Erik-Jan Verheijen, Agency Producer
Ross Plummer, Associate Agency Producer
Barrie Williams, Business Affairs
Account Service/Planning
Lee Newman, Managing Director
Jesse Gordon Long, Group Account Director
Gemma Requesens, Account Director
Frederic Point, Account Executive
Katie Dreke, Account Planner
Jenny Howard, Communications Planner
Production Company: Bouffant
Erik van Wyk, Director
Melina McDonald: Executive Producer
Chris Reed: Line Producer
Graham Hickson: Line Producer /Assistant Director
Tim Pike: Director of Photography
Tim Dunn: Light Design @ Gear House
Music by: Berend Dubbe and Gwen Thomas

Shell's Environmental Policies- Are They GreenWashing Us Again

2009-02-05T11:15:00.000-08:00

A new campaign designed by ad agency JWT, part of London-based WPP for Shell (Royal Dutch Shell). The new ad Shell released is once again causing the oil company’s critics to yell “greenwashing", not the first time they have been accused of exaggerating environmental policies now is it.

The environmental friendly advertising campaign focuses on Shell’s use of technology to harvest oil, the print ad causing the trouble for Shell features a diagram of a human brain full of alternative and renewable fuel energy sources. The critics claim, contrary to what the ad implies, Shell is taking steps backwards in terms of clean energy.

The Environmental Leader shared the following on their website:
A Greenpeace rep says that the company is trying to hide the fact that they’ve been pulling funding from renewable energy projects to extract oil from Canada’s tar sands. (The company recently said it would stop investing in Europe if utilities are forced to pay for emissions permits through auctions.)

Last August, Shell was reprimanded by UK’s Advertising Standards Authority for violating advertising rules when it claimed that the two oil projects in Canada and the U.S. involved sustainable forms of energy.

That wasn’t the first time Shell faced criticism over its “green” advertising. Last year, Friends of the Earth Europe filed simultaneous complaints to the national advertising standards authorities of Belgium, the Netherlands, and the UK about a Shell advertisement which Friends of the Earth says depicts the outline of an oil refinery emitting flowers rather than smoke and claims that it uses its “waste CO2 to grow flowers and [its] waste sulphur to make concrete.”

JWT says that the new greenwashing claims are unfair. Stef Tiratelli, JWT’s manager for Shell, says that the ASA doesn’t have much experience with green energy, and they’ve already made changes to their ads to comply with ASA standards.

According to the ASA’s Environmental Claims Survey 2008, 94 percent of ads with environmental claims were compliant with advertising codes.

In the U.S., the FTC has held three workshops to examine issues concerning the marketing of carbon offsets and renewable energy, green packaging, and green buildings and textiles.

With the FTC expected to update its “Green Guides” this year, the commission is likely to seek legal precedents by going after companies whose green claims have been under investigation.

Barack Obama Clean Coal Commercial Ad

2008-12-13T19:46:00.000-08:00

President Barack Obama own words and footage from his campaign rally speech in Lebanon, VA. were used in this commercial ad for Clean Coal. The TV spot created and paid for by the American Coalition for Clean Coal Electricity also known as America's Power; promotes Obamas dedication to clean coal technology and focused on four major points made in his speech.

Barack Obama Clean Coal Commercial Ad

Obamas key notes from the speech and how they were used in the Clean Coal commercial for America's Power.
Clean Coal, promoting energy independence: Clean coal technology is something that can make America energy independent.

Clean Coal, creating jobs: by the way we can create five million new jobs in clean energy technology.

Clean Coal, meeting the climate challenge: this is America, we figured out hot to put a man on the moon in ten years, you can't tell me we can't figure out how to burn coal that we mine right here in the United States of America and make it work.

Clean Coal: We can, We Will, Join Us.

Not Easy Trying To Be More Eco-Friendly Is It

2008-12-01T17:33:00.000-08:00

I just read a an article by Joe Castaldo, Castaldo wrote about P&G and how Proctor and Gamble are learning the hard way that it isn't easy trying to be more eco-friendly.

Marketing a green message is tough these days. Consumers are cynical and with watchdog groups like Enviromedia's Greenwashing Index are ever vigilant. Companies in North America now have to contend with guidelines for marketing environmental messages, more so in Canada with guidelines by the Competition Bureau and the Canadian Standards Authority. Greenest consumers are likely to be more suspicious about a company's claims, an even greater obstacle is that most people just don't care all that much - at least, not enough to shell out more money for a greener product. Proctor & Gambles own research shows that only 10% of North Americans consumers will accept such a trade-off for a higher price or performance decrease for an environmental benefit. Len Sauers, P&G's vice-president of global sustainability says "We're about making a meaningful difference in sustainability in terms of our products, so we target the mainstream consumer". As a result P&G's focus is on developing what Mr. Sauer's calls "sustainable innovation products", those that are better for the environment than their predecessors, but come in at the same price and quality. P&G plans to develop and market $20 billion worth of such products over the next 5 years. "The strategy of having environmentally friendly attributes without making a big fuss about it is actually a sensible one, because it doesn't illicit a negative response. It's very hard for something to be truly environmentally neautral, and people who are the most sensitive to environmental claims know that," says Eileen Fischer, a marketing professor at York University's Schulich School of Business in Toronto.

10 years ago the company launched a granular compacted laundry detergent with the same cleaning power but required only half the amount of powder, cutting down on packaging. The product bombed. According to P&G The product didn't work to the point that it had significant impact on their business. Lee Bansil, director of external relations for P&G Canada says consumers didn't quite understand the benefits, Bansil also added that "We all grow up in a society where we have the doctrine that bigger is better". P&G pulled the product from the shelf's and they were re-introduced this year after consulting with an expert advisory panel consisting of sustainability thought leaders. "We didn't make the product better before, this time around one of the big differences was the product was greatly improved. It wasn't just compacted; it was actually a better cleaning product. They also began a non-branded awareness campaign about the benefits of compacted detergent a year before relaunching it in North America. P&G still sells the regular granular version of its detergent, along with the traditional varities of Charmin and Bounty. "That's what the consumers tell us they want,' says Bansil, adding the company is looking at more opportunities to reduce its packaging .

Bottom line, P&G is not going to do anything to hurt it's bottom line. A slide in a company PowerPoint presentation on sustainability says it best: "When it comes to Sustainability, the consumer is boss."

National Geographic Channel "Think Again" Commercial

2008-11-17T17:47:00.000-08:00

The National Geographic Channel released the "Think Again" advertising campaign, a simple yet powerful message created by TBWA, Delhi India. The TV spot has National Geographic encouraging us to think. I love the message.

Do you ever wonder how the delicate balance of nature can be disrupted if we take just one piece of the puzzle out of the equation?
Agency: TBWA\DELHI, India
Creative Director: Mayur Hola
Art Directors: Shakoon Khosla, Puneet Sabharwal
Copywriter: Mayur Hola
Production: Hornet Inc, New York
Director: Santa Maria
Executive Producer: Michael Feder
Producer: Hana Shimizu
Music: Adelphoi Music UK

Dupont Open Science Commercial

2008-11-05T17:36:00.000-08:00

Environmental awareness and Dupont. The Miracles of Science. What is open science, it's minds working together to do amazing things. Dupont goes on to claim with open science they can rebuild cities and make them more sustainable, it brings solar power to remote villages,it makes things lighter which saves fuel, feed a growing planet; science that is open, opens up possibilities everywhere.

Open Science by Dupont is the latest from Ogilvy New York for DuPont and is directed by Stink's Gaelle Denis with visual effects by MassMarket. The spot was created using miniatures, live action and CG.
DuPont "Open Science"
Agency: Ogilvy, New York
Worldwide Creative Director: David Fowler
Creative Director: Jim Nolan
Art Director: Kanad Banerjee
Copywriter: Michael Demos
Executive Producer: Lee Weiss
Senior Producer: Be Garrett
Production Company: Stink

Power and the Environment Together At Last

2008-10-18T11:23:00.000-07:00

Our Great Advertising site just posted a new commercial for the new 2009 Volkswagen TDI Clean Diesel. VW is proud of the fact that they have combined the power and the environment and at last put them together.

TDI Clean Diesel by Volkswagen. Via: Great Advertising

ABC Banned Al Gore RePower America Commercial

2008-10-10T21:46:00.000-07:00

It is a shame when powerful and truthful public awareness advertising campaigns are blocked from being aired on television.
This is the "RePower America" commercial from Al Gore's We campaign that was supposed to air on ABC during 20/20. ABC defended its move not to air the spot on "20/20," citing its policy on controversial issue advertising. "All of our advertising is reviewed on a case-by-case basis, and the context of this particular ad was determined not to be acceptable,".
Funny thing though, the "Repower America" ad has been running since Sept. 26 on other networks and cable news channels, including CBS, CNN, MSNBC and Fox News, according to Al Gore's group, the Alliance for Climate Change.

Big oil companies spend hundreds of millions of dollars to block clean green energy, their money has managed to scare ABC enough to not run this commercial.

The solution to our climate crisis seems simple.
Repower America with wind and solar. End our dependence on foreign oil. A stronger economy.
So why are we still stuck with dirty and expensive energy?
Because big oil spends hundreds of millions of dollars to block clean energy.
Lobbyists, ads, even scandals.
All to increase their profits, while America suffers.
Breaking big oil's lock on our government ...
Now that's change.
We're the American people and we approve this message.