Green Buzz Agency

3 Considerations for Taking Your Online Video Viral

admin — Mon, 29 Apr 2013 13:33:52 +0000

The age of the meme and viral video has no doubt had a dramatic effect on the world of marketing. Each week it seems another short, seemingly lighthearted or nonchalant clip has found itself shared and liked to popularity. This potential for mass distribution makes video marketing a remarkable asset, but what are some of [...]

How Easy is it for Your Customers to Share their Positive Reviews?

admin — Thu, 18 Apr 2013 14:45:13 +0000

How difficult is it for your customers to say ‘good job’? I am a firm believer that when you see or receive good service, you should let the right folks know. People are so quick these days to let you know when you do a bad job –but I think it’s just as important, [...]

Top 5 April Fools 2013 Jokes in Video Marketing

admin — Wed, 03 Apr 2013 13:31:40 +0000

Who needs the Super Bowl when you have April Fools, as tons of brands unveiled a slew of April Fools jokes this year via video. We at Green Buzz Agency viewed video after video and present to you the best five from a video marketing perspective. SwiftKey Tilt – A Whole Body Typing Experience You [...]

4 Things to Consider for Your Video SEO Strategy

admin — Mon, 01 Apr 2013 14:00:30 +0000

When it comes to video SEO, there’s a lot to keep in mind. Here are four things you really need to consider, though, when developing your video SEO strategy. 1) Name Your Video with Keywords Having keywords in your Web page or blog post’s page title has been a staple of search engine optimization [...]

Turning Your Customers Into Advocates

admin — Thu, 28 Mar 2013 14:29:52 +0000

Recently I read an article that stated the more “relevant” a brand’s communication is the closer the customer feels to the brand. If you stop and think about that for a moment, that principle also holds true in any relationship. Who wants to be engaged with anyone who cannot communicate in a relevant way? [...]

State of the Media Report Shows Big Video Ad Growth

admin — Wed, 27 Mar 2013 13:46:31 +0000

It’s up and to the right for Web video and video advertising according to The Pew Research Center’s State of the News Media 2013 report, released last week. Advertisers spent $2.9 billion on video advertising in 2012, a 47 percent increase over the previous year. This was “by far the highest growth rate of all digital [...]

New Tool Can Help You See Your Video Ad’s Visibility

admin — Mon, 25 Mar 2013 14:52:53 +0000

A new product from Washington, D.C.-based Veenome, called Viewability, may be able to help brands monitor the visibility of their video ads. Viewability is available as a standalone product through Veenome’s API, and could help marketers like you get more bang for your online video buck.”Let’s say there is an autoplay video below the fold,” [...]

Websites Tailored to “Digital Body Language”: Mickey Alon Talks Insightera

admin — Thu, 21 Mar 2013 14:00:57 +0000

Mickey Alon is the CEO and Co-Creator of Insightera- a B2B marketing tool that allows websites to become personalized to the visitor based on their “digital body language”, search intentions and other key factors including industry, location and actual web behavior. Essentially, it uses the big data that we generate every day to determine how [...]

Why Your Goal May Not Be ‘Going Viral’

admin — Wed, 20 Mar 2013 14:10:42 +0000

Most of us who put a video online want it to go “viral.” The more who see our video, the more successful the video must be, our thinking goes. But such reasoning may be following vanity metrics, importance placed on moving numbers that don’t actually lead to paying customers. If you’re given a choice [...]

vidIQ Wants to Help You Optimize Your YouTube Videos

admin — Mon, 18 Mar 2013 14:12:12 +0000

There’s a new tool in the video marketer’s arsenal aimed at helping you optimize your YouTube videos. vidIQ, a venture capital-backed startup whose investors include Mark Cuban, allows you to schedule videos for upload to your YouTube channel. The service also helps you optimize your video. It lets you know when the best time of [...]