Green Dog Design - website design, SEO and hosting services based in Pocklington, East Yorkshire

Software Development

David Grey — Tue, 12 Apr 2011 11:41:00 GMT

Green Dog Design is part of Codefounders Ltd, a software development company with other 20 years of experience in developing bespoke software applications for a wide range of platforms. We specialize in developing business applications for the Microsoft Windows and SharePoint platforms, web application development and general applications for Android and Windows Phone smartphone platforms.

If you have a bespoke software requirement please contact us to discuss your needs and see how high quality software from Codefounders can enhance your business.

SEO

David Grey — Tue, 12 Apr 2011 11:41:00 GMT

Search Engine Optimisation

Web users use search engines to find information which they are looking for. When a potential customer is searching for a product or service which you offer, you want them to find your website and not your competitor's. Search engine optimisation (SEO) is vital to the success of a modern website and, ultimately, vital to the success of your business. The higher your website appears in search engine results, the more likely potential customers are to find your site.

SEO is an Internet marketing strategy which considers how search engines work and what people search for. Optimising a website to improve its placement in search results may involve editing the site content and web coding to increase its relevance to specific terms that potential customers are likely to use or establishing links from other relevant web pages and social networking sites.

Key Features

SEO is not a one-off process but something that needs to be performed on a continual basis. Using sophisticated tools, we can analyse your web site and those of your key competitors to determine what changes you can make to your site to improve its placements in search engine results

Regular comprehensive analysis of your website
Detailed reports on the performance of your website and suggestions for changes that improve your search result placement
Editing of site content and code to improve web site visibility

What It Costs

Our search engine optimisation services attract an annual charge of £499.

Website Design

David Grey — Tue, 12 Apr 2011 11:40:00 GMT

Our Goals

Websites that appeal to potential customers promote greater sales and good rankings in search engine results. We work closely with you to ensure that we produce a lively, informative, visually appealing and easy to navigate site. Our aim is to portray your business in the most effective way and enhance your sales.

Take a look at our portfolio to see some of the designs we have completed for a wide range of customers.

Key Features

Contact/enquiry/booking form - sends all information via email to protect your privacy and reduce spam
Search engine friendly designs - full search engine optimization of the delivered site to ensure good ranking in search results and comprehensive reports showing how your site compares to your most relevant competitors, together with tailored hints and tips on how you can alter your site to make it rank higher in the search results.
Choose from a range of common components to include on your site – blogs, photo galleries, customer testimonials, forums, streaming media, etc
Free domain registration (for one domain name)
Full social media integration (Facebook, Twitter, etc) and configuration of a social networking presence for your business
RSS feeds to provide easy distribution of site content
Google Analytics and other statistical tracking - see where your users come from, how they use the site and what is of most interest to them
Comprehensive user manual which is tailored to your site - describes how to use the features of your site and perform all the operations required to add, delete and maintain site content
12 months free web hosting
Free, fully featured business email hosting
Fast, friendly technical support

Web Content Management

All of our customers want the ability to change the content (text, images, etc) of their website and the ability to add new content and pages to their site without having to pay someone to do it on their behalf. All our sites are built on an easy to use content management system which is ideally suited to the needs of small- to medium- businesses. This WYSIWYG system allows the customer to maintain the content and navigation of their site without needing to know anything technical about web coding.

What We Do

We build the basic navigational structure of your site and produce page designs for each different type/category of page that the site will present. We implement these designs as templates which the content management system automatically uses to provide a consistent look and feel to all content that you place on the site.

Full details of what we do and how we work can be found in our Terms & Conditions

What It Costs

As a guide, typical small business sites that require a home page, a contact form and no more than six distinct page templates incur a one-off cost of £649. However the cost of developing a website depends on the size and complexity of the project. If you would like to consider us for the development of your website, please contact us and we will undertake a detailed analysis of your needs so that we can give you an accurate estimate of the cost.

We don’t believe in tying our customers into ongoing financial obligations. The only ongoing charge that we would levy is an annual charge for web hosting if you decide to take advantage of our web hosting services; if you choose to use another provider for your web hosting then there will be no ongoing charges.

VW Classic Camper Hire

David Grey — Tue, 29 Mar 2011 13:45:00 GMT

The Client

Delighted by the success of their self-drive sports car hire business, the owners of Classic Car Hire Yorkshire branched out into a new venture provdiing self-drive hire of classic VW Camper vans.

Client Needs

The Classic Car Hire Yorkshire website was so succesful and easy to use that the owner immediately asked Green Dog Design to build a website for their new campervan hire venture. Once again the website was to be the primary marketing tool for the business. The design brief was to create a site that reflected the fun and funky nature of VW Camper vans and those who adore them..

The Deliverable

At the time the site was built, no visual identity existed for the business. The design of the site was inspired by the mint green colour of one of the campervans in the fleet. This, combined with retro-style flower motifs in pastel shades gave just the sort of funky visual identity the owners were looking for and the flower motifs have been adopted as a key part of the visual identity and regularly adorn some of the vans. As with the Classis Car Hire Yorkshire site, this site is built on top of a content management system and provides

Photo galleries
Detailed information about and pictures of each campervan
Customer testimonials
Contact forms
Site-wide RSS feeds for content syndication
Automatic integration with Facebook and Twitter

Classic Car Hire Yorkshire

David Grey — Tue, 29 Mar 2011 13:44:00 GMT

The Client

Classic Car Hire Yorkshire is an East Yorkshire company providing classic sports cars for self-drive car hire.

Client Needs

Classic Car Hire Yorkshire was a start-up business which needed a website as its primary marketing tool. The aim of the site was to provide full, visually appealing details of the cars available and information on suggested driving routes and touring holidays that customers may like to follow. A contact form that captured email address and phone numbers of potential customers was a key criteria, as was a good search result ranking.

The design brief for the site was to create a visual identity that embodied the racy, sophisticated spirit of classic sports cars.

The Deliverable

Red is a traditional colour for sports cars and this, combined with dramatic images of the cars, marks the Classic Car Hire Yorkshire site as a site dedicated to the thrill and passion of classic sports cars. The site is built on top of a content management system to allow it to be easily maintained by the owners and provides

Photo galleries
Detailed information on individual cars
Easily updated News section to inform users of recent news and upcoming events
Customer testimonials
Contact forms
Site-wide RSS feeds for content syndication

Superior Motor Cars

David Grey — Tue, 29 Mar 2011 13:43:00 GMT

The Client

Based in the East Riding of Yorkshire, Superior Motor Cars is a family-run business providing luxurious wedding car hire. Their fleet consists of over 20 classic and sophisticated Rolls-Royce, Bentley, Jaguar and other classic marques.

Client Needs

Superior Motor Cars already had a website which they had been using for over 6 years. The site was basic, consisting of a home page and a page with pictures of all the cars. The art deco feel of the site was a little dated and the client wanted to refresh this with a more upmarket, sophisticated visual identity. The biggest problem with the existing site was that none of the content could be edited by the client; every time they wanted to add or change text or pictures on the site they had to pay their web designer to make these changes. The ability to control their own site content and to be able to display regular information about upcoming wedding fairs and other events which they would be attending was the top priority. Appearing in the top ten Google search results was of paramount importance. Integration with social networks such as Facebook and Twitter was also a key requirement of the client's marketing strategy.

The Deliverable

Green Dog built the new Superior Motor Cars website using a content management system that easily allows the site owners to add and alter the content of their site. The delivered solution provides

Strong, sophisiticated visual identity inspired by the pages of Vogue
Inspirational images provided by an award-winning photographer
Site optimised to ensure good search result ranking; consistently in the top 5 results for all search terms over the last 4 years
Easily updated News section to inform users of recent news and upcoming events
Photo galleries
Customer testimonials
Contact forms
Site-wide RSS feeds for content syndication
Automated integration with Facebook, Twitter and Linked In

Clarity Childcare Vouchers

David Grey — Tue, 29 Mar 2011 13:43:00 GMT

The Client

Clarity Childcare Vouchers, a member of the Big Blue House Nursery group, specialises in providing childcare vouchers to parents of young children as part of an employer-supported scheme which can be used to pay for childcare provision in a cost-effective way.

Client Needs

Clarity Childcare Vouchers needed a new website to provide information on the childcare voucher scheme to the three customer groups that it deals with; parents, childcare providers and employers. The site needed to provide answers to the questions commonly asked by these customer groups and to demonstrate to both parents and employers how much money could be saved by participating in a childcare voucher scheme. The site needed to comply with the company's existing visual identity and had to be easy for company staff to update.

The Deliverable

The website created by Green Dog followed the existing visual identity and structured information into three main areas to fit with the three main user groups. Interactive savings calculators were provided to show parents and employers how much money could be saved by opting in to the voucher scheme. The site was based on a content management system to allow for easy updating and provides

Logical segmentation of information for different customer groups
Interactive savings calculators
Document repository allows customers to download PDF brochures and application forms
Sign-up forms to allow customers to enter into the application process

Fangfest

David Grey — Tue, 29 Mar 2011 13:42:00 GMT

The Client

Fangfest is an annual festival of practical arts renowned throughout East Yorkshire and held every September in the village of Fangfoss.

Client Needs

The festival organising committee wanted an informational website to promote the festival which would provide details of the dates and times of the festival and information about the attractions that would feature in it.

The Deliverable

The Fangfest site was to built to follow the same visual identity as that used for printed materials about the festival. The site was based on the Graffiti content management system so that the various members of the festival committee can add to and update the information presented on the site.

The Marist Schools

David Grey — Mon, 28 Mar 2011 15:11:00 GMT

The Client

The Marist Schools are Catholic, independent day schools for girls based in Ascot, Berkshire which provide a complete education for girls aged 2½ to 18 on a single campus.

Client Needs

The Marist Schools already had a website which used as a marketing and information vehicle to provide information to parents of prospective pupils of the school, and to provide news and general information to parents of existing pupils. The existing site had, rather curiously, been built on a e-Commerce platform that was difficult for school staff to use and not fit for purpose. The site was also rather dated in its appearance.

The school wanted a new website developed which had a more dynamic and contemporary feel and which was easy for school staff to update and extend. As well as providing general information to prospective and current parents, the site also needed to include secure private areas for parents, pupils and school inspectors where documents and information that are only applicable to particular groups could be shared.

The Deliverable

Following extensive consultation with the client, Green Dog created a new website for the school based on the Graffiti content management system. The school staff found this the easiest system to understand and use and it allows them to alter existing site content and add new content and pages to the site without needing to know anything about web coding. This is a large site, with well over 1000 pages, and the delivered solution provides

Updated, dynamic visual appearance which is consistent with the school's visual identity
Extensive use of images with strong visual impact, optimised to reduce load times
Newsletters and news pages
Event calendars
Embedded streaming audio and video content
Multiple different sign-up forms to allow user to subscribe to school activities
Site-wide RSS feeds for content syndication
Secure, password-protected areas for parents, pupils and schools inspectors

Harrogate Wedding Cars

David Grey — Mon, 28 Mar 2011 15:10:00 GMT

The Client

Harrogate Wedding Cars provides brides with sophisticated wedding transport with their fleet of stylish and elegant cars

Client Needs

Harrogate Wedding Cars needed to overhaul their existing website and provide a more sophisticated, upmarket showcase for their fleet of fine wedding vehicles. Photo gallery pages providing detailed views and information on each of the cars was a key requirement, as was the ability to display customer testimonials. The site needed to be easy for the site owner to manage and update.

The Deliverable

The visual identity for the Harrogate Wedding Cars site was provided by a graphics design company contracted by the client. Green Dog used this visual identity to build templates for the content management system on which the Harrogate Wedding Cars website is built. The following features were built into the site to meet the client's needs

Easy to use content management system
Easily updated customer testimonials section
Photo galleries
Individual pages for each car, with gallery of cars-specific images
Online booking enquiry forms to capture sales at the point of interest