Constant Cogitation » Parenting

Developing Good Sleep Habits in Autistic Children

Greg — Tue, 26 Jan 2010 11:08:10 +0000

Developing good sleep habits in autistic children can help with their development, and involves the same practices used for developing good sleep behaviors in typically developing children. Here are some tips on how to do [...]

Market Segmentation for Industrial Marketers – Why You’re Probably Doing it Wrong

Greg — Tue, 24 Nov 2009 21:48:13 +0000

As a marketer, you are undoubtedly familiar with the concept of market segmentation, where you divide your market into identifiable customer groups to improve your targeting. A key concept for proper market segmentation is that customers should be grouped by values (needs and wants) and the behaviors these values drive. It is important not to confuse segmentation with classification, where customers are grouped by characteristics which are not necessarily predictive of how they will respond to a specific value [...]

A Basement Playroom to Ward off Winter Blues for Children with Autism (Featured Workspace?)

Greg — Thu, 12 Nov 2009 11:42:21 +0000

Seasonal shifts can be challenging for children with autism. Our son had a meltdown last year after returning from vacation and having to cope with the Cleveland winter. We have thus prepared our basement to be as much like an outdoor play area as possible, in preparation for the upcoming winter. Here are some of the items we have [...]